WHO WE ARE
• OUR SALES GROWTH • SIGNIFICANT NUMBERS • VALUE OF THE COLDWELL BANKER BRAND
GRAPHS & STATISTICS
Our Sales Growth CLOSED SALES VOLUME
$1,200,000,000
OVER $1 BILLION
$1,000,000,000
(and 6,300 Homes)
SOLD IN 2008!
$800,000,000 $600,000,000 $400,000,000 $200,000,000 $0 1979
1986
1992 1998 YEARS
2004
2008
SIGNIFICANT NUMBERS
1 552 6,365 15 $1,150,000,000 300,000 80+ 6 9 57
1
Ranking of Oklahoma Real Estate Companies for Closed Sales Ranking of 1,200 Coldwell Banker Companies in the U.S. Ranking of All Real Estate Companies in the US for 2008 Closed Transactions in 2008 Sales Offices Serving Oklahoma Closed Sales Volume Copies of our Buyers Guide Magazine Distributed Annually Number of Local & National Websites on which we Promote Property Managers, Present or Past, Appointed by Governor to serve on the Oklahoma Real Estate Commission Managers/Associates who have served as President of Greater Tulsa Association of Realtors or OKC Metro Association of Realtors Certified Residential Specialists (CRS) Designees (#1 in Oklahoma)
The Ranking of Importance Of You - Our Seller
VALUE OF THE COLDWELL BANKER BRAND
Buyers are more likely to do business with companies they know and trust. We are one of the most-recognized & respected Real Estate franchises in the world. SOME WAYS OUR NATIONAL COLDWELL BANKER BRAND HELPS SELL HOMES: • In today’s Real Estate market, consumers look to larger companies and brands they know & trust. • The National recognition and reputation of Coldwell Banker is excellent. Many buyers call us because they used a Coldwell Banker agent somewhere else and had a positive experience. • As Coldwell Banker agents, we receive the benefit of national television advertising and national print advertising. • Coldwell Banker enables Coldwell Banker Select to be the dominant “principal” broker for Cartus Mobility -- the largest relocation organization in the world. While other companies may get a few relocations from Cartus Mobility, “principal” brokers receive the lion’s share. • According to “Franchise Times,” a Coldwell Banker franchise has been considered the best real estate franchise in the U.S. for eight straight years. • Also, according to “Franchise Times,” a Coldwell Banker franchise has been considered in the Top Ten franchises within any industry. • Coldwell Banker’s Senior Management is quoted and seen on more business channels (MSNBC, Fox News, CNBC, CNN, etc.) than any other real estate organization. • CB Select participates in an elite group of brokers that share ideas on “best practices.” We then implement these into our marketing programs. • If competitors say a Coldwell Banker brand isn’t important, it’s probably because they don’t have one.
WHAT COLDWELL BANKER SELECT WILL DO
TO SELL YOUR HOME
• HOME STAGING • VIRTUAL TOURS & PHOTOGRAPHY • CBOKC.COM • REALTOR.COM • COLDWELLBANKER.COM & NATIONAL WEBSITES • MOBILE WEBSITE • BUYERS GUIDE • HOME FACTS • OTHER PRINT ADVERTISING • RELOCATION
HOME STAGING this?
this?
or
Buyers start forming opinions about a listing as they enter the driveway. In the house, most opinions are formed within 10 seconds. CB Select listings include a FREE one-hour professional home staging consultation. This third-party, professional look at your home can help establish that right first impression.
this?
or
this?
staged homes tend to sell faster than homes not staged. photos courtesy of porticohomestaging.com
VIRTUAL TOURS & PHOTOGRAPHY
Virtual Tour Photography & Still photography are professionally contracted for all our residential property listings. • Listings with Virtual Tours receive priority placement on Realtor.com • Taken & uploaded by trained photographers with industry-specific equipment. • Puts the properties in the best light
CBOKC.COM
IF IT’S ON THE MARKET, IT’S ON
cbOKC.com
ANY HOME. ANY TIME.
• Cool, clean look • Superior functionality • Designed to meet the needs of prospective Buyers • “HomeFacts” Voice Capture • Property Watch Alerts • Ability to save properties & request more information
If it’s on the market, it’s on cbOKC.com
REALTOR.COM
The most widely accessed Real Estate website in the U.S.
Listings Include:
• Multiple photos
• Virtual Tour links
• Agent contact info, photo, and website
• Customized text
• Banners & scrolling marquee
• No ads!
No other company in the OKC area offers such a high-level of Internet marketing.
COLDWELLBANKER.COM
•Search ALL Coldwell Banker listings •Search Coldwell Banker associates & offices •“Personal Retriever” •Homeowner Resources •Mortgage Information •Real Estate News & Videos
ColdwellBanker.com has been named the “Best Real Estate Website” by the Web Marketing Association in 2006 and won the 2007 WebAward for Outstanding Website from the Web Marketing Association.
LOCAL & NATIONAL WEBSITES
• 85% of home buyers start their search on the Internet. • It is absolutely vital that your listings are visible on the most popular real estate websites.
We display your listing information and photos on ALL major websites. CBOKC.COM OKCRealtors.com MSN Real Estate Move.com
HOMESOK.COM Zillow.com Excite.com Tulsa World
COLDWELLBANKER.COM OBEO.com Google.com Cyberhomes.com
REALTOR.COM
Yahoo Real Estate AOL ...plus many others!
MOBILE WEBSITE
CB OKC on your PC and on your Phone
Just type “cbOKC.com” into your phone’s browser and be automatically directed to our Coldwell Banker Select Mobile Site. Search the most up-to-date MLS listings, as well as Coldwell Banker featured properties, all from the Coldwell Banker Select Mobile Site. Powered by MobiManage.com
The Coldwell Banker Select Mobile Site: • Displays ALL pictures and content from ALL MLS listings in a mobile-friendly format. • Lets buyers search for properties & open houses based on price, bedrooms, & more. • Gives buyers the ability to save properties. • Pulls up any MLS listing by property address.
BUYERS GUIDE
• Over 300,000 copies printed and distributed annually
• Full color, high quality • Displays ALL Coldwell home catalog. Banker Select listings in full color with HomeFacts code numbers.
HOME FACTS
Buyer “Call Capturing” System HomeFacts is an EXCLUSIVE buyer-capture system bringing prospective Buyers straight to me...instantly!
EVERY MINUTE of EVERY DAY and Every Day Until It’s SOLD 200+ Buyer calls every day. 365 days a year. • HomeFacts gives pre-recorded messages about your property. • Buyers can access 24/7. • INSTANTLY captures and sends Buyers’ phone numbers to my cell phone. • Access to those Buyers I would not have without HomeFacts.
“HomeFacts” phone numbers are displayed in: Buyers Guide Magazine • For Sale Signs Yard Sign Riders • Homes & Land Magazine • and more!
OTHER PRINT ADVERTISING NEWSPAPER ADVERTISING Our weekly ad featuring open houses and newly listed properties generate a number of additional interested buyers for your & all our listed homes. OTHER REAL ESTATE MAGAZINES Occasionally, we will utilize the coverage & benefits of other Real Estate advertising magazines to supplement our own Buyers Guide emphasis. At times, some of those magazines may have coverage in which Buyers Guide does not & vice versa. In those cases, we will optimize the exposure of your home.
RELOCATION
Coldwell Banker Select is a Primary Broker for CARTUS Relocation Services • Cartus manages more than 119,000 employee relocations for nearly 2,100 global corporations. • They serve 200 Fortune 500 companies. • Those relocations in the OKC area come to Coldwell Banker Select associates. Coldwell Banker Select represents over 24 other national relocation companies, including: Crown Weichert Prudential
Primacy Graebel Paragon Excellerate HRO
Sirva, Inc The MI Group GMAC
Altair Plus Royal Lepage Total Move
Hewitt WHR NEI Global
...business opportunities available only through Coldwell Banker Select.
WHAT YOU & I TOGETHER CAN DO
TO SELL YOUR HOME
• YOU NEED TO KNOW AS A SELLER • FACTORS AFFECTING THE MARKET VALUE OF YOUR PROPERTY • PRICING • SUPPLY & DEMAND • FINANCING • FEEDBACK • FULL SERVICE • THE SALES COMMISSION
YOU NEED TO KNOW AS A SELLER
SELLER DISCLOSURE APPEALING TO BUYERS
REDUCE MISUNDERSTANDINGS
Disclosures build buyer confidence, peace Seller’s Disclosures reduce misunderstandings of mind, and help alleviate buyer anxiety that can lead to delayed closing, renegotiation and even litigation. regarding property conditions.
STRONGER SELLING PRICE
UPDATED INFORMATION
The Oklahoma Real Estate Commission requires Disclosures make it clear to buyers that the sellers to keep Disclosures updated to reflect price of your property reflects its disclosed changes in the property during the time it is condition. marketed.
HOME WARRANTY POPULAR FEATURE FOR BUYERS Home warranties provide repair-or-replacement coverage of major home operating systems and appliances after closing.
PROTECTS YOUR BUDGET Can protect you from unexpected repair bills by providing optional coverage while your property is listed.
MARKETING IMPACT Studies indicate that homes sold with warranty coverage generally sell faster compared to homes without coverage.
FACTORS AFFECTING THE MARKET VALUE OF YOUR PROPERTY
FACTORS WE CAN CONTROL
FACTORS WE CANNOT CONTROL
PRICING
PHYSICAL QUALITIES
CONDITION
MARKET CONDITIONS
ACCESSABILITY
COMPETITION
It must be competitive to similar properties for sale in your same neighborhood. A home must “look good” to prospective buyers both inside and outside. It must be staged and minor repairs completed. An MLS Keybox plus “call, then show” noted on the listing will increase the number of buyer showings significantly.
NEGOTIABLE CONCESSIONS
Many buyers in today’s market expect some concessions from the seller. Usually, they purchase the house they feel best about, however, they may want or need additional concessions regarding price, closing date, occupancy, warranties, closing cost assistance, etc. We recommend to “work” with them as best you can without compromising your own needs.
• Location • Age • Size of house • Size of lot • Floor Plan • Architectural Style • Interest rates and availability of financing • Buyer demand • State of the economy • Seasonal demand • Number of similar properties for sale • Their prices and financing terms • Their location and physical condition
FACTORS HAVING NO EFFECT • Original Purchase Price • Cash Proceeds You Want or Need • What Friends/Neighbors Say Your Property Is Worth
PRICING
POSITIONING YOUR HOUSE TO THE BUYING MARKET MARKET POSITON Your house has different values to a tax assessor, a lender, an insurance company and you. It also has a “market position” or value to prospective buyers. This is the price buyers are willing to pay for a home.
GETTING THE BEST PRICE FOR YOUR HOME
A Competitive Market Analysis will give you solid information for pricing and positioning your property.
RECENTLY SOLD PROPERTIES
What buyers are willing to pay for similar properties at this time in this area.
CURRENTLY FOR SALE
Properties that are competing for your buyers’ Most buyers are “lost” prior to the showing attention at this time. phase of their home search. They look and BUYERS COMPARE compare homes in MLS. They rule out ones not Home buyers comparison shop. Rarely will they meeting their price or size criteria before they pay more for one property than they would for ever see those homes. a similar one in the same area.
PRICE vs SHOWINGS
“Correctly positioning the asking price of your property is critical in today’s real estate market. Market value is determined by current market conditions, number of buyers in the market, physical condition of the property & accessibility to the property.” – Sam Rader, Chairman, Coldwell Banker Select
SUPPLY & DEMAND
“Our Residential Real Estate market is really a tale of two markets -- 2/3 of the homes are overpriced according to today’s buyers, while 1/3 are “well-priced.” These “well-priced” properties are receiving good buyer activity and sometimes multiple offers. The overpriced properties are simply not receiving the same.” Pete Galbraith President, Coldwell Banker Select
Buyer’s Market
below
HOMES OUT OF THE MARKET HOMES IN THE MARKET Great
SELLER’s Market
Above
HOMES OUT OF THE MARKET
price vs. Comparable Homes
price vs. Comparable Homes
Above
HOMES IN THE MARKET
below Condition vs. Comparable Homes
poor
Great
Condition vs. Comparable Homes
poor
FINANCING
QUALIFYING BUYERS FINANCIAL INFORMATION ON BUYERS We will seek financial qualifying information on all buyers submitting an offer on your property. Our goal is to bring you financially prequalified buyers to help ensure a successful transaction. We will attempt to obtain written pre-approval’s on buyers submitting offers on your home.
A WORD OF CAUTION In order to maintain a stronger negotiating position, we recommend that you do not discuss the following information with any buyers or other real estate agents. Urgency to sell • Willingness to consider an offer less than listing price Financing terms you would accept • Personal property you might be willing to include • Timing & benefits from your company • Any other confidential information
Buyers tend to view this information as a lowering of your listing price or terms. If they like the property they will begin their negotiations at an even lower price.
FEEDBACK
Providing you timely and accurate feedback is one of my most important services.
MY COMMITMENT TO YOU: • Study all virtual your photographs & layouts to insure the “best” ones are presented to potential buyers. • Maintain current information on home sales in your area & keep you advised on local market results. • Obtain & provide you internet activity from buyers initiating their home searches. • Forward comments from other agents showing your home, “HomeFacts” inquiries, and other buyer contacts I generate. • Review & recommend marketing & pricing adjustments to you on a monthly basis.
I AM FULL SERVICE
That means Coldwell Banker Select and I will provide not only more marketing, but more aggressive and effective marketing than anyone else. My commitment is to obtain a suitable buyer for your property. In this market, that requires a full-time professional invloved effort.
Our value to you in effectively marketing your home is unsurpassed!
FULL SERVICE MARKETING
LIMITED SERVICE MARKETING
ESTABLISH STRATEGIC PRICING • COORDINATE & COMPLETE DISCLOSURES • INSTALL KEYBOX • PLACE FOR SALE SIGN • ENTER PROPERTY IN MLS • INPUT DATA ON INTERNET SITES • SET-UP HOME STAGING • PREPARE FLYERS • ORDER VIRTUAL TOURS • MAIL POSTCARDS • SET-UP HOMEFACTS • EMAIL LISTING INFO TO OTHER AGENTS • PLACE PRINT ADVERTISING • CALL PROSPECTS • CHECK MORTGAGE PAYOFF • COORDINATE OPEN HOUSES • SET SHOWINGS • SHOW PROPERTY TO BUYERS • OBTAIN FEEDBACK FROM SHOWINGS • PROVIDE SELLER WITH UPDATES • PRE-QUALIFY BUYERS • PRESENT OFFERS • PROVIDE ESTIMATED COSTS AND PROCEEDS • DELIVER CONTRACTS TO LENDER / CLOSERS • ARRANGE PROPERTY INSPECTIONS • MEET WITH APPRAISERS • COORDINATE THE CLOSING • CHECK FINAL PAPERWORK • ATTEND CLOSING
INSTALL KEYBOX • ENTER PROPERTY IN MLS • place for sale sign • ????????
THE SALES COMMISSION
WHY WE CHARGE WHAT WE CHARGE 1. The commission is ONLY due upon a successful sale and closing. 2. The commission you pay at closing is generally divided four ways: Listing Broker - Listing Agent - Selling Broker - Selling Agent 3. Our marketing programs at Coldwell Banker Select work! They are the most comprehensive and more agressive than our competitors’ -- and they are the most successful (our overall sales statistics prove that). However, they cost money. We spend many thousands of dollars each week to promote our listed properties.
We recommend the following commission: 4% plus $325 -- to list side
for marketing programs that are above the competition in exposing your home to possible buyers.
plus 3% -- to buyer side
to entice other agents to show your home to their prospective clients. This commission enables me & Coldwell Banker Select to provide you the absolute best marketing programs & services available to quickly and equitably find ready, willing, & able buyers.
BRANCH OFFICES
Corporate Office - 918.392.3500 - 8522 E 61st Street, Tulsa, OK 74133
OKLAHOMA CITY AREA • OKC/NW Expressway - 405.720.1116 7101 NW Expressway, OKC, OK 73132 Steve Oliver, Branch Office Mgr soliver@cbokc.com
• Yukon Office - 405.324.7400 821 S Mustang Road, Yukon, OK 73099 Larry Starbuck, Branch Office Mgr larry.starbuck@cbokc.com
LAKE TEXOMA AREA
• South OKC/Moore - 405.237.1400 2313 S Interstate 35, Moore, OK 73160 Steve Mann, Branch Office Mgr steve.mann@cbokc.com
• Durant Office - 580.924.8404 419 Main, Durant, OK 74701 Martin VanMeter, Branch Office Mgr martinvanmeter@cbtexoma.com
• Mustang Office - 405.745.8300 1700 E State Hwy 152, Mustang, OK 73064 Marolyn Pryor, Branch Office Mgr marolyn.pryor@cbokc.com
• Texoma Office - 580.564.9000 1849 Highway 70 E, Kingston, OK 73439 Bill Ptomey, Branch Office Mgr billptomey@cbtexoma.com