Herald Business Journal - 10.01.2018

HBJ

OCTOBER 2018 | VOL. 18, NO. 10

TheLab@everett: Soon to be turning dreams,

schemes and other great ideas into reality 4

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OCTOBER 2018

OCTOBER 2018

PORTREPORT Creating Economic Opportunities

CALENDAR • • • •

Sunday Farmers Market (thru Oct. 14) Marina Forum, Oct. 3 Walk to End Alzheimer's, Oct. 6 Port Commission Meeting, Oct. 9/23

REAL ESTATE

The Port of Everett has a Purchase and Sale Agreement with Latitude Development, LLC for approximately 13 acres known as the Bay Wood site. The sale is conditioned on Latitude securing a tenant to provide at least 10 jobs per acre. The Port will also include land segregation (reserving the shoreline for the Port), correct FEMA flood plain maps, and seek a shoreline permit. The project is in keeping with the Port's goal to "transform underutilized, contaminated sites back into job creation centers and tax generators, and this sale will do just that,” Port of Everett Acting CEO Lisa Lefeber said.

EXECUTIVE

The Port Commission agreed on Sept. 11 to a contract amendment with Wildlands, LLC, representing a major step toward the construction of Blue Heron Slough, restoring the land to its natural state. This allows the Port to negotiate a consent decree to settle liabilities of the Port’s and other parties for historic contamination, providing the funding for the restoration.

SEAPORT

The Port is in negotiations with three ports to acquire two post-Panamax gantry cranes for the modernized South Terminal. The 100-foot gauge container cranes' purchase, move and installation are budgeted at $5 million.

MARINA

Eleven vessels are up for auction in the Port's online public auction, Oct. 18-25. Visit http://www.portofeverett.com/marina/services.

A NEW WATERFRONT:

Port Awards Bid for Central Marina Project A keystone element of the Port of Everett's waterfront is coming to fruition with the award of a contract for $6.5 million to American Construction, LLC. The Sept.

11 action by the Port Commission will result in public access to the Port's new Fisherman's Harbor in 2019.

This is the third phase of the Central Marina Improvements project and will include a new yacht-class dock, complimenting the upland yacht brokers, as well as a new dock for Everett’s commercial fishing fleet.

Construction will include: • a new Guest Dock 5 and activity float at the base of the Fisherman’s Harbor project; • dredging to authorized depths in the eastern portion of the Central Marina; • a new K-Dock that caters to yacht-class vessels; • creating L-dock for the commercial fishing fleet, constructed with the floats from the existing P-Dock.

Characterizing the contract as a "major milestone," Port Commission President Glen Bachman said "the elements of this project are critical for implementing the Port’s vision of a mixed-use waterfront that creates synergies between the upland properties and the marina.”

Work is expected to begin early

October and be complete in May 2019. Hotel Indigo, as well as the Port’s new SE Millwright Loop Road, will also be completed for a June 2019 opening in Fisherman's Harbor.

" The elements of this project are critical for implementing the Port’s vision of a mixed-use waterfront."

Commission President Glen Bachman

“The Port staff did a tremendous job navigating the many challenges that finally got us to this day,” the Port’s Acting CEO Lisa Lefeber said.

“From developing a process for new

WWW.PORTOFEVERETT.COM |

marina permitting dredging, to unforeseen permitting hiccups, to new dock designs… this project has had them all. I want to recognize our Environmental Director Erik Gerking for leading the regulatory process to secure our marina dredging permit, our Permitting Specialist Laura Gurley for leading the effort with the U.S. Army Corps of Engineers, and the Project Manager Brandon Whitaker for pulling all the pieces together.”

This project is funded, in part, by a $1.4 million federal Boating Infrastructure Grant (BIG), which is administered by the State’s Recreational Conservation Office. It’s part of the larger strategic initiative to create a new waterfront community with Waterfront Place, a 30-year project that began in 2006.

Since then, the Port has invested more than $75 million in marina improvements.

OCTOBER 2018 THE HERALD BUSINESS JOURNAL 3

TABLE OF CONTENTS

BOEING CO.

The rollout ceremony for the first Boeing 747 at the Everett factory on Sept. 30, 1968. Story, Page 10.

SUPPORT FOR INNOVATORS A Bellingham-based nonprofit that’s been helping inventors and entrepreneurs in Snohomish County and beyond is opening an office in Everett. 4-8

Commercial loans made personal.

BUSINESS NEWS Lifedoor started as a firefighter’s lifesaving idea. 6 A list of local resources for new and established businesses. 8

NEWSROOM Staff writer: Janice Podsada, jpodsada@heraldnet.com Contributing writers: Adam Worcester Publisher: Josh O’Connor 425-339-3007 joconnor@soundpublishing.com

COVER PHOTO Executive director Diane Kamionka, left, and program director Lara Merriam-Smith of the Northwest Innovation Resource Center in the Lab@everett. Photo by Andy Bronson

Marking 50 years after the 747 rollout.

10 Furnituremakers with an edge. 12 McCusker: Business with sports-sense 14 Business licenses 20-23

HBJ ADVERTISING SALES Sally Cravens 425-339-3054 Fax 425-339-3049 scravens@soundpublishing.com

CUSTOMER SERVICE Main: 425-339-3200 Fax: 425-339-3049 customersvc@heraldnet.com Send news, Op/Ed articles and letters to: The Herald Business Journal, P.O. Box 930, Everett, WA 98206, or email to businessnews@heraldnet.com. We reserve the right to edit or reject all submissions.

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coastalbank.com Coastal Community Bank’s agreement and commitment to lend money is contingent on the Bank’s final underwriting and approval and proper documentation and subject to credit approval.

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OCTOBER 2018

Making ideas reality A NORTHWEST NONPROFIT THAT HELPS INVENTORS AND STARTUPS WILL SOON OPEN A BRICK-AND-MORTAR LOCATION IN EVERETT

By Janice Podsada Herald Writer

B

arista Maxwell Mooney’s plan to open an Everett coffee bar looked good, but he needed backers.

Abacus owners Heather and Steve Cherewaty at the the Lab@Everett, an incubator for entrepreneurs. It opens in November as a one-stop shop for local startups and inventors.

ANDY BRONSON / THE HERALD

Window washer Bruce Sherman needed someone to turn his working model — a system that reduces the time it takes to clean windows on high-rise buildings — into a finished product.

Joel Sellinger, an Everett firefighter, built 20 versions of a home safety device that automatically closes doors in the event of a fire. He and his business partner worked on it until they got it right, but they needed building owners to test it.

Now that you’ve built a better mousetrap, it’s time to write a business plan, organize a customer focus group, negotiate a loan and find a manufacturer.

Overwhelmed? No worries.

The nonprofit Northwest Innovation Resource Center was launched nearly a decade ago to help inventors and entrepreneurs bring their ideas to life, said Diane Kamionka, the center’s interim executive director.

The nonprofit serves entrepreneurs and existing businesses in Snohomish, Skagit, Whatcom, Island and San Juan counties with a lineup of more than 300 experts and advisers. The center’s advisory services and

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OCTOBER 2018 THE HERALD BUSINESS JOURNAL 5

From previous page amenities are free.

Next month, it will offer even more.

For years, its staff has met with entrepreneurs and inventors at local coffee shops and borrowed meeting rooms, Kamionka said.

In November, the center will open its first fully equipped brick-and-mortar location at 1001 N. Broadway in Everett. The 5,500-square-foot one-stop shop will be open to anyone, Kamionka said.

TheLab@everett, an innovation center and business incubator, will offer visitors the opportunity to meet, work and mix with business owners and industry experts.

Plans call for TheLab to be staffed weekdays from 8 a.m. to 8 p.m. and on Saturdays from 8 a.m. to 5 p.m.

“Supporting entrepreneurs is a vital part of economic development that keeps the business community vitalized,” Kamionka said.

“Business incubators help speed up the business development process.”

TheLab features meeting rooms, work spaces and a maker space equipped with 3-D printers and other design tools. A network of industry-specific advisers is available to flesh out an idea or firm up a business plan, Kamionka said.

“I think its cool they’re opening,” said Mooney, the founder of Narrative Coffee in Everett. “Everyone needs that sort of a creative environment.”

TheLab will also be able tap into the resources and expertise of faculty and students at Everett Community College and Washington State University Everett, TheLab’s nearby neighbors.

“The college is really excited to have TheLab adjacent to EvCC’s Advanced Manufacturing & Training Center,” said John Bonner, EvCC’s vice president of corporate and workforce training. “There will be incredible opportunities to collaborate.”

Case in point: When Sherman needed an assist with his window-washing prototype, the Innovation Center introduced him to the Advanced Manufacturing & Training Center.

A team of industrial designers and welders helped him perfect his product at no cost, he said.

Washington State University Everett is also a longtime supporter. Students and faculty at WSU Everett have teamed with the center’s clients. Recently, WSU Everett and the center began co-hosting events and speakers on topics ranging from design fundamentals to crypto-currency. With TheLab@everett opening across the street, even more collaboration is planned, WSU Everett spokesman Randy Bolerjack said.

Kamionka, who founded Cintech Solutions, an Ohio technology company, and served as its president and CEO, moved to Washington in 2004 with plans to retire.

At the time, the Seattle area had its fair

ANDY BRONSON / THE HERALD

Program Director Lara Merriam-Smith of the Northwest Innovation Resource Center gives interns Kaleb Weber (left) and Austin Treherne a tour of the Lab@Everett. share of business incubators and accelerators. North of King County, not so much, Kamionka said.

Stories circulated of local entrepreneurs taking their ideas and their startups to Seattle and California, Kamionka said.

Losing their talents means the whole community loses, she said. “We were missing a support for early stage entrepreneurs in northwest Washington.”

The Northwest Innovation Resource Center, the brainchild of Kamionka and other community members, was established in 2009 to fill the gap.

“There are lots of innovative people in Snohomish County because of the number of technology-driven companies in Snohomish County and the region,” said Patrick Pierce, president and CEO of Economic Alliance Snohomish County.

TheLab@everett also fills another void, Pierce said. While there are other co-working and maker spaces in the county, the programs and services offered by the center and its lab are unique, Pierce said.

“TheLab is an exciting development and demonstrates what is possible in Snohomish County because of our strong private, public and nonprofit partnerships,” he said.

Lara Merriam-Smith, the center’s program

director, likes to say that “one of the greatest challenges of being a startup is that all of the hiccups are different.”

That means no cookie-cutter advice or business plans. “We focus on creating customized business plans,” said MerriamSmith, an entrepreneur herself.

Mooney, the Everett coffee connoisseur, found the center through Lanie McMullin, the former director of Everett Economic Development and a member of TheLab’s advisory council.

Merriam-Smith sat down with Mooney and helped him build a better spreadsheet.

“I didn’t have the language or the formatting ability to create meaningful financial projections,” Mooney said.

“She did a ton of work with my financials to get them investor-ready,” he said.

Armed with new documents, Mooney found the investor support he needed to open Narrative Coffee in Everett.

Sellinger, the inventive firefighter, had a prototype door-closer in hand but needed feedback from potential customers.

Merriam-Smith rounded up a group of apartment building owners to test the company’s safety device. Their evaluations led to critical refinements to both the prototype and the company’s pitch, Sellinger said.

On a recent afternoon, Heather and Steve Cherewaty, the founders of Abacus, a virtual online makerspace, dropped by TheLab for the first time to meet with Merriam-Smith who is coaching them through the product development stage.

TheLab’s location means they don’t have to talk shop at a cafe or restaurant, Kamionka said.”They’re based in Everett, so coming here is really convenient.”

Existing businesses will also be able to take advantage of TheLab, whose staff and volunteers can assist with everything from product development to expansion plans, Kamionka said.

“Small businesses are our future,” said John Monroe, a retired Boeing executive and member of TheLab’s advisory council.

“Anything we can do to help small business in this area become more effective is absolutely a step in the right direction,” Monroe said.

The center plans to open an innovation lab in Arlington next year and a Skagit County location in 2020.

Janice Podsada; jpodsada@heraldnet.com; 425-339-3097; Twitter: JanicePods

6 THE HERALD BUSINESS JOURNAL

OCTOBER 2018

Entrepreneur

SUPPORT

Everett firefighter Joel Sellinger with prototypes of his invention, LifeDoor. He and his partner, Ben Docksteader, got help from the Northwest Innovation Resource Center to launch the product.

ANDY BRONSON / THE HERALD

Innovation Resource Center helps inventors launch products, like the lifesaving Lifedoor

By Janice Podsada Herald Writer

EVERETT — “Close before you doze” is the new “stop, drop and roll.”

In a fire, a closed door can buy an extra 10 or 12 minutes, enough time to escape, experts say.

So just close the door, right? Easier said than done.

Not even Joel Sellinger, an Everett firefighter, could get the message across to his 6-year-old daughter, Makayla. He or his wife, Kristi, would shut the door to their daughter’s room at night, only to find it wide open in the morning.

Makayla’s stubbornness inspired Sellinger to build an automatic door-closer when he couldn’t find any such device for sale.

“I just assumed there would be a product like this for the home,” he said, noting that many schools and hospitals have systems that shut the doors automatically in an emergency.

In January 2017, he and business partner Ben Docksteader went to the drawing board.

Together, they built more than 20 prototypes.

“Some worked and some didn’t,” Sellinger said.

They called the company and the product Lifedoor. The device — about the size of a paperback book — attaches to an interior

door with two screws. “My wife came up with the name,” Sellinger said.

When a smoke alarm goes off, the device automatically shuts the door, lights up the room, sounds a second alarm and notifies your smartphone.

No more lecturing the kids or worrying about elderly family members, Sellinger said.

This month, the startup plans to test 30 of the devices in homes across the country.

If all goes well, Lifedoor plans to engage a manufacturer to produce 5,000 of the devices, enough to supply a big-box retailer and an online store waiting in the wings, Sellinger said.

If the process sounds easy, it wasn’t. The

pair encountered plenty of obstacles.

The route from idea to patent or product is different for every business, said Diane Kamionka, interim director of the Northwest Innovation Resource Center, which serves Snohomish, Skagit, Whatcom, Island and San Juan counties.

The Bellingham-based nonprofit has been assisting entrepreneurs and inventors launch a business or bring a product to market for nearly a decade.

“A lot of inventors and entrepreneurs will have a great idea or product, but they’ll get stuck and need help with what to do next,”

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OCTOBER 2018 THE HERALD BUSINESS JOURNAL 7

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From Page 6 Kamionka said. That’s where the center and step in and get the ball rolling again, she said.

Next month, the center will open its first innovation lab at 1001 N. Broadway in Everett.

TheLab@Everett will offer entrepreneurs and inventors a place to work, meet or consult with industry experts on staff or with its partners, Everett Community College and Washington State University Everett.

The center plans to open additional labs in Arlington and Skagit County.

Sellinger found the Innovation Resource Center through an aide in the office of U.S. Rep Suzan DelBene.

From there, the center’s program director, Lara Merriam-Smith, took over.

Merriam-Smith matched Lifedoor with local apartment and business owners, who evaluated the product. The meetings helped the startup identify a target market and refine an investor pitch.

One of the best pieces of advice she gave, Sellinger said, was to hire a top-notch patent attorney.

“You don’t want someone — especially someone with a lot of resources — to come along and nab your idea,” said MerriamSmith. “It’s important to protect your intellectual property.”

Sellinger and business partner Docksteader invested $70,000 of their own savings in the the startup. A big chunk of that was used to pay a patent lawyer, Sellinger said. “It was worth it.

We filed nine patents.”

Merriam-Smith also helped Lifedoor determine how much of a stake in the business to offer an investor, based on the company’s valuation and the investment. (Think “Shark Tank.”)

She also worked with Lifedoor to fine-tune product pitches. “You have to deliver the right message to the right person at the right time” — which means different versions for different audiences, Merriam-Smith said.

Moms want to know they can sleep soundly at night if they buy the product. “That’s one message,” she said.

“Techies want to know it’s the latest gadget — that’s another.”

On the other hand, an “investor wants to know how much money they’re going to make.”

“I wish we’d known about the Resource Center sooner,” Sellinger said. “They could have helped us with a road map a little bit earlier on.”

Sellinger hopes to sell the device for $100 or less. “We’re looking forward to having Lifedoor on the market by early next year.”

And, best of all, Sellinger’s daughter, Makayla, is a fan of Lifedoor. “She’s happy I’ve stopped hounding her,” he said.

Janice Podsada: jpodsada@heraldnet. com; 425-339-3097; Twitter: JanicePods

“You don’t want someone — especially someone with a lot of resources — to come along and nab your idea.

It’s important to protect your intellectual property.”

— LARA MERRIAM-SMITH

ANDY BRONSON / THE HERALD

Sellinger received help from the Northwest Innovation Resource Center to launch his safety product, which automatically closes a door when a smoke alarm goes off.

Business resources Herald Business Journal Staff

You can’t know everything. These organizations can help established or prospective businesses.

Economic Alliance Snohomish County: The nonprofit serves as a combined economic development organization and countywide chamber of commerce.

808 134th St. SW, Suite 101, Everett; 425-743-4567.

Washington Small Business Development Center: At Economic Alliance Snohomish County, listed above.

Provides confidential, objective business advice at no cost to small business owners. The SBDC is a partnership with the U.S. Small Business Administration, Washington State University and Edmonds Community College. Contact Janet Toth at 425-640-1435.

Washington Procurement Technical Assistance Center: Helps small businesses find government contracts. Offers no-cost one-on-one counseling, workshops and other support to Washington-based businesses. Contact Lisa Lagerstrom; 425-248-4223.

The Facility Makerspace, Edmonds Community College: Provides a collaborative space with access to training and tools such as laser cutters and 3-D printers. At Monroe Hall, 6606 196th St. SW, Lynnwood; 206-612-2618.

Everett Community College Small Business Accelerator: Provides established businesses with knowledge, tools and guidance to increase profits.

425-267-0150.

SCORE: Provides free one-on-one mentoring by working and retired executives, and free training and education programs. For Snohomish Island and San Juan counties; 206-553-7320, snohomish@scorevolunteer.org.

GroWashington: Small business development center and retail incubator, serving Snohomish County entrepreneurs. Provides product testing at two stores, 3013 Colby Ave., Everett, 425-2938880; and 1204 S. First St., Snohomish; 360-217-7235.

Northwest Innovation Resource Center: Free advisory services for entrepreneurs and inventors. TheLab@Everett is coming in November at 1001 N. Broadway, Everett.

This organization serves all of Northwest Washington. 360-255-7870; info@nwirc.com.

Small Business Administration: Federal loan programs and assistance for small businesses. Business Planning Guide: bit. ly/2gMg7ng.

Sources: Economic Alliance Snohomish County; Everett Community College; Edmonds Community College.

OCTOBER 2018 THE HERALD BUSINESS JOURNAL 9

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OCTOBER 2018

Boeing classic: 50 years after 747 rollout Herald Writer

EVERETT — It was a little bit like a circus.

Security at Boeing in those days wasn’t anything like today. Curious onlookers drifted into the crowd of Boeing workers, executives and airline representatives.

“There must have been a thousand or more people there,” recalled Kelvin “Andy” Anderson, a retired Boeing supervisor.

“There were dignitaries from Everett and Snohomish County and the airlines. There were lots of speeches,” said Anderson, 79.

The star of the show was a shiny new jetliner with the Federal Aviation Administration tail number N7470, the first Boeing 747 airplane. Insiders called it by its Boeing serial number, RA001.

The occasion was its world debut, wrote Joe Sutter, who led the team of 4,500 engineers that created the world’s first twin-aisle commercial aircraft.

Fifty years ago, on Sept. 30, 1968, the first Boeing 747 emerged from the Everett assembly plant, which had recently been specially built at Paine Field to house the

world’s first jumbo jet.

At 231 feet, the 747’s fuselage stretched two-thirds the length of a football field. Its wingspan measured 196 feet. The tail soared to the height of a six-story building.

The “queen of the skies,” as the Boeing 747 came to be called, rolled out of the hangar on a cold, overcast day, Sutter said his 2006 book, “747: Creating the World’s First Jumbo Jet and Other Adventures From a Life in Aviation.”

At the time, it was “21⁄2 times bigger than any plane in service,” wrote Sutter. It was designed for double duty — as a passenger plane able to carry more than 400 people, and a freighter.

That led to the distinctive bulge on the fuselage, which gave it the look of a beluga whale.

“An aircraft tug pulled it out of the hangar … Just as that impossibly high nose emerged into the open, the sun finally broke through … The crowd gasped audibly and broke into spontaneous applause,” Sutter said.

Sutter, Anderson recalled, was totally focused, “a manager’s manager.”

Anderson, who had joined Boeing in

1963 as an aircraft mechanic, was a supervisor at the Renton factory in 1967 when he was assigned to the 747 project, which the company had formally launched in March 1966.

“When I started working there they were still building the building while we were building the airplane,” said the Camano Island resident.

“To work on something that long and that many hours and then to see it roll out was quite an event,” Anderson said.

The 747’s big nose was adorned that day with the emblems of the 26 airlines that had committed to purchasing the first of the fleet. Among the logos: Pan Am, the airline that spurred Boeing to developing the first widebody jet, and United, Northwest, Delta and American.

“Flight attendants from those 26 operators lined up for photos in front of RA001,” Sutter said.

It would be another four-plus months, however, before the 747’s Pratt & Whitney engines fired up for the first test flight on February 9, 1969.

Anderson, remembers the test flight

vividly. He held his breath, just a little.

“That was a heck of a jump to put that thing in the air,” he said. When it took off it looked as if it was not moving as fast as it was — 150 miles per hour.”

Boeing would make good on its promise to deliver the first 747 for commercial passenger service by the end of 1969, meeting Pan Am’s 28-month deadline. Today, the aerospace company might spend several years designing and building a new aircraft model.

For Anderson and a lot of other workers, the “impossible” timeline meant tons of overtime, he said. “I remember 10 and 12 hour days, seven days a week.”

On Monday, Anderson plans to visit the Everett assembly plant, where workers are holding a celebration to commemorate the half-century anniversary. Anderson’s son, Vic Anderson, 52, will drive him.

Vic, an aircraft mechanic, has worked on the 747 program since joining Boeing in 1988, fine-tuning the big bird’s hydraulics and main landing gear.

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From previous page At 10 years old, he saw his first 747 up close, when his father brought him to work.

He left, he said, with the hope of working at Boeing.

Today’s 747-8 is not your father’s 747.

For one thing, it’s larger. At 250 feet, the 747-8 fuselage is nearly 20 feet longer than that of RA001. The wingspan has grown, too, from 196 feet to nearly 255 feet. The flight deck technology and other systems are far more advanced, Vic Anderson said.

On the other hand, production has slowed.

Anderson estimates that Boeing produced one 747 a week in 1988. Now it’s about one every two months. In recent years, new 747s are primarily freighters.

Kelvin Anderson worked in Everett on 747s from 1967 to 1982, then began a stint repairing them on-site for airline operators across the globe. He retired 10 years ago. Vic Anderson was assigned to the 747 program in 1988. Thirty years later, he’s still aboard.

Vic was 2 years old when the first 747 rolled out; Kelvin was 29. Since then, Boeing has produced more than 1,500 747s.

Between him and his dad, Vic Anderson figures, they’ve each had a hand in nearly every one of those mighty planes.

“It doesn’t feel like 50 years,” said Kelvin Anderson. “That day doesn’t seem that

long ago.”

Today the original bird, which was named “City of Everett” in honor of its birthplace, is on display at the Museum of Flight at Boeing Field in Seattle.

BOEING CO.

The first Boeing 747 on the Everett factory floor. Emblems of the 26 airlines that had committed to purchasing the first planes adorn its nose and uniformed flight attendants from those 26 operators line up in front.

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12 THE HERALD BUSINESS JOURNAL

OCTOBER 2018

Handmade furniture with an edge

By Adam Worcester for The Herald

ANDY BRONSON / THE HERALD

Kevin Stormo, owner of Stormo Hardwoods, in the showroom at 2730 Broadway in Everett. His company creates “live edge” furniture from kiln-dried slabs.

EVERETT — “These came from an old-growth rotten log at a Granite Falls clearcut.”

Kevin Stormo is pointing to a towering stack of wood slabs leaning against the side of the storage yard behind his Broadway shop, Stormo Hardwoods. Each is 14 feet tall and almost four feet wide and looks sliced from the side of a tree by a giant whittler.

“We got six slabs out of the tree,” Stormo said. “They were going to grind it up and throw it away.”

He points to another stack of slabs, cut from pier pilings, and another bearing the distinctive blue streaks of forest fire. Inside his showroom, he displays a tabletop made of two slabs cut from a tree that had begun rotting.

“A lot of (the wood) is salvaged,” he said. “I wouldn’t say it’s reclaimed.”

Whatever you call it — imperfect, scrap, low-grade, blemished, split, knotted, rotted — the wood stacked behind Stormo’s small showroom will soon become “live edge” furniture for homes and offices around Puget Sound.

“Live edge” refers to wood furniture, typically tables and shelves, with at least one edge untouched, or natural. The style was popularized by architect George Nakashima in the mid-1940s and has experienced a resurgence in the past decade.

“The overall market and demand for the product continues to grow,” said Blake Paine, who opened Elpis & Wood Furniture, a few blocks north of Stormo on Grand Avenue, in 2013. “People don’t

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OCTOBER 2018 THE HERALD BUSINESS JOURNAL 13

From previous page want junk. They want something beautiful, something sustainable.”

Stormo said his clientele has quadrupled since he moved his shop to Everett four months ago after a year in Snohomish.

Most customers come from Seattle and Bellevue, driving up on weekends to choose the slab, tree round or burl round that catches their fancy. Each is then handcrafted into a finished product that can cost as much as $5,000.

Live-edge furniture utilizes wood that is usually discarded, if logged at all, which sellers say contributes to the appeal.

“No two pieces are ever the same. People want something that’s one of a kind,” Stormo said.

Improved epoxies stabilize cracks and fill voids, turning more wood than ever into either furniture or items such as wine racks, plaques and cutting boards.

Matt Moses, who co-founded Elpis & Wood with Paine, even sells live-edge clocks, mirrors and wall art through his Marysville company, Worthy Goods.

“It’s art and function together,” Paine said. “We’re a pretty utilitarian environment, but this isn’t utilitarian. It’s a different ownership experience.”

Cutting and drying live-edge wood is

ANDY BRONSON / THE HERALD

Kyle Sullivan and his father Scott, right, choose a wood slab at Stormo Hardwoods last month. The two were looking to make a coffee table and stand-up table. tricky. Cutting can aggravate imperfections and cause logs to split. The wood can also be ruined in the kiln, where each piece dries for several months at temperatures ranging from 95 to 120 degrees.

Stormo said he loses 20 to 30 percent of

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all the slabs he dries in his Arlington kiln.

“A lot of people who sell wood don’t take the time to dry it properly,” Stormo said. “It can move. It twists and cracks on you.”

Stormo, who comes from a deep-rooted Marysville logging family, said he “fell into”

live-edge furniture after working 13 years for UPS and a few more in commercial construction.

When he discovered live-edge online, he bought a log and had a friend with a lumber mill cut it for him. “It was absolutely beautiful,” Stormo said.

Now he has his own mill, as well as a kiln.

Paine spent almost 20 years in highend audio/visual sales, and started Elpis & Wood with Moses as a nonprofit to provide jobs for underprivileged kids. The nonprofit failed, but the business took off.

Analysts expect interest in live-edge furniture to keep soaring.

While residential live-edge furniture remains the best seller, Stormo said he is getting orders for more and more conference tables, 12 feet by 4 feet. And a growing number of companies are featuring a liveedge look.

Eaglehawk Enterprise in Arlington sells live-edge wood slabs used in The Lodge sports restaurants and Tree House Point, among other local businesses.

“It’s getting more popular,” Stormo said.

“This stuff can literally be around 100 years.”

“Look at this,” he says, pointing to a slab.

“It’s two or three inches thick. You can sand it down and refinish it. I like to say it’s forever furniture.”

14 THE HERALD BUSINESS JOURNAL

OCTOBER 2018

BUSINESS BUILDERS

How is business like sports? Three big ways

B JAMES MCCUSKER ECONOMICS 101

usiness is not the same as sports, but they share some important characteristics. Three of these are teamwork, motivation and balance between offense and defense.

The important thing to remember about teamwork is that it is so easy to distinguish between the real thing and the fake. Adopting the vocabulary of teamwork is not real teamwork.

Outsourcing team-building to consultants is not the real thing. In the words of ‘69 Mets closer Tug McGraw, “Ya gotta believe.”

Whether the business is big or small, if the CEO doesn’t believe, there will be no real teamwork. In a real teamwork environment workers back each other, support each other and encourage each other.

CEOs should also be very selective about any top-level managers who are hired as the business grows — making sure that they understand the value of teamwork, not just the teamwork lingo that is so common on resumes. And top managers should also be competent, for the

more skilled a new manager is the easier he or she will fit into the team environment.

There are other good reasons to hire the best you can. One of them is the impression you and your company make on others — customers, bank officers, sales representatives and even rivals, for example. Even back in the 16th century Machiavelli noted that leaders “… should surround themselves with competent advisers and shun flatterers, since people’s first impression of a ruler’s intelligence is based on the quality of his staff.”

You might think that surrounding yourself with boneheads would make you look good by comparison — but it doesn’t work that way.

Motivation is both a lot simpler and a lot more complicated than teamwork. Some managers mistakenly believe that motivation “comes with” teamwork, like the grated cheese that accompanies your order of spaghetti and meatballs.

Even a cursory look at football, basketball and baseball teams to see that the level of motivation varies a lot and is a major factor in a team’s

success.

That same cursory look at professional team sports will reveal that money is not the answer to motivation problems. It often is a factor in retention, but its value as a motivator is questionable as best.

If you want a better understanding of the power of motivation, you should look at why legendary football coach Vince Lombardi remains a legend. It wasn’t simply because of his impressive win-loss record.

In 1958 the Green Bay Packers amassed a record memorably described by sportswriter Red Smith. He wrote, “The Packers overwhelmed one opponent, underwhelmed 10, and whelmed one.”

The following season Vince Lombardi took over as head coach and they won seven games.

A year after that, the Packers won the National Football League Championship. The team would go on to win a total of five NFL championships

See NEXT PAGE

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From previous page during Lombardi’s nine seasons as head coach. But his achievement, and his legacy, were more than that.

The NFL structure was different then, and there were fewer opportunities for a team to buy or trade their way to a better win-loss record. Lombardi took the same crew of losers that had barely managed to win one game and remade them into champions. And he did it with motivation.

A CEO or manager can transform a company from lackluster performance to excellence the same way. Just remember that it can’t be outsourced. If it is going to be done, it must be done by you.

If you follow or participate in team sports, you know the importance of balancing offense and defense. We often see games where a team will gain a lead, then find that its defense is unable to hold it.

Business, too, must balance its offense and defense. It scores through marketing and sales and often these areas get the

lion’s share of a CEO’s attention. There is less glamour or excitement on the defense side – the accounting, payroll, legal, logistics, security and insurance sides of your operation. However, they can become decisive elements in your business if you don’t pay attention to them.

Bringing your defense into balance is mostly a matter of motivating the people involved by letting them know you realize how important it is. If you have to restate earnings, for example, it is tough to regain your credibility with your bank. An insurance claim on an expired policy can dampen more than your spirits. Logistics failures can lose customers faster than your best salespeople can replace them. And a break-in or a hacking intrusion can open the door to a heap of trouble, legal and otherwise.

The three keys to excellent performance — teamwork, motivation and balance — aren’t a secret. If you pay attention to them, you can develop a successful business team.

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OCTOBER 2018

BUSINESS LICENSES ARLINGTON

Nonclassified Establishments

Star Dog LLC, 8618 99th Ave. NE, Arlington, Nonclassified Establishments Aces Casino, 17216 Smokey Point Drive, Arlington, Casinos Moe’s On Olympic, 434 N. Olympic Ave., Arlington,

BOTHELL 2 Xtreme Cleaning, 1422 186th St. SE, Bothell, Janitor Service Clh Construction LLC, 1216 186th St. SE, Bothell, Construction Companies

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Kenya Makhiawala Psychology, 19323 Meridian Drive SE, Bothell, Psychologists Pain Chaser Massage & Bodywork, 1630 228th St. SE, Bothell, Massage Therapists Smart In Heart, 23614 20th Ave. W., Bothell, Nonclassified Establishments Syberdyne, 22625 1st Drive SE, Bothell, Nonclassified Establishments Y G Seattle LLC, 19111 30th Drive SE, Bothell, Nonclassified Establishments Fusion India, 18001 Bothell Everett Highway, Bothell, Restaurants B Squared Industries, 21620 32nd Ave. W., Brier, Nonclassified Establishments Bee Barn Bouquets, 3803 237th Place SW, Brier, Nonclassified Establishments

EDMONDS Bigfoot Car Wash, 22740 Highway 99, Edmonds, Car

Washing & Polishing Ion Labor, 5908 145th St. SW, Edmonds, Nonclassified Establishments Kaelux Co, 8031 224th St. SW, Edmonds, Nonclassified Establishments Rooted Accounting & Bkpg, 9313 244th St. SW, Edmonds, Accounting & Bookkeeping General Svc Sea Sational Creations, 7830 227th Place SW, Edmonds, Nonclassified Establishments Keller Williams, 109 Main St. No. 2, Edmonds, Real Estate Peanut’s Pals Doggie Daycare, 9649 Firdale Ave., Edmonds, Pet Boarding Sitting & Kennels First Edmonds Adult Family Hms, 22416 80th Ave. W., Edmonds, Homes-Adult

EVERETT Basil Authentic Vietnamese Csn, 909 SE Everett Mall Way, Everett, Restaurants Claire Hair Beauty Supl

Store, 801 75th St. SE, Everett, Cosmetics & Perfumes-Retail Creations By Tj, 5129 Evergreen Way, Everett, Nonclassified Establishments Everett Star Adult Family Home, 1415 52nd St. SE, Everett, Homes-Adult Hua Hin Thai, 6100 Evergreen Way, Everett, Restaurants Keys Media & Design, 8613 Vistarama Ave., Everett, Nonclassified Establishments Kimberly Rashid StagingDesign, 2415 Fulton St., Everett, Lighting Engineers Laney Dental Arts, 4001 Colby Ave., Everett, Laboratories-Dental Li Family Massage LLC, 5625 Evergreen Way, Everett, Massage Therapists Nw Evergreen Landscaping LLC, 1904 W. Casino Road, Everett, Landscape Contractors Opal Lash & Brow, 2132 Grand Ave., Everett, Miscellaneous Personal Services Nec Relevant Crafts, 11504 12th

Ave. W. No. B104, Everett, Crafts S A-M A Logistics, 5106 120th Place SE, Everett, Logistics Stone Holdings, 5129 Evergreen Way No. D, Everett, Holding Companies (Non-Bank) Taylor Contracting, 4630 Delaware Ave., Everett, Contractors Thrifty, 4325 Grand Ave., Everett, Nonclassified Establishments Whatcom Deep Cleaning, 2120 Broadway, Everett, Janitor Service Shalom Multi Svc, 3426 Broadway, Everett, Services Nec West By Nw, 2210 Hewitt Ave. No. 300, Everett, Nonclassified Establishments Hewitt Avenue Transponder Car, 1420 Hewitt Ave., Everett, Automobile Parts & Supplies-Retail-New Cheryl’s Beauty Lounge, 1402 SE Everett Mall Way No. 181, Everett, Beauty Salons Elliptic Systems Corp, 9019 Evergreen Way, Everett,

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From previous page Nonclassified Establishments A One Sales, 10011 3rd Ave. SE, Everett, General Merchandise-Retail Basil Vietnamese Authentic Csn, 909 SE Everett Mall Way, Everett, Restaurants Los Portales, 500 SE Everett Mall Way No. A5, Everett, Restaurants Williams Investments, 1110 Broadway, Everett, Investments Balance Performance Fitness, 1901 Merrill Creek Pkwy, Everett, Nonclassified Establishments Lba Realty, 2600 W. Casino Road, Everett, Real Estate

GOLD BAR Mann Petroleum Inc, PO Box 310, Gold Bar, Petroleum Products-Manufacturers

GRANITE FALLS Judy’ Bags & Things, 810 Darwins Way, Granite Falls, Nonclassified Establishments

LAKE STEVENS H & P Svc, 7603 12th St. SE, Lake Stevens, Services Nec

Mahad Yoga Studio, 7821 14th St. SE, Lake Stevens, Yoga Instruction Pilchuck Arms, 2131 99th Ave. SE, Lake Stevens, Nonclassified Establishments Rev Renovations, 929 99th Ave. SE, Lake Stevens, Remodeling & Repairing Bldg Contractors Simples, 3405 147th Ave. NE, Lake Stevens, Nonclassified Establishments Summit Education Consulting, 11106 20th St. NE, Lake Stevens, Educational Consultants Lake Stevens Design, 12424 20th St. NE, Lake Stevens, Nonclassified Establishments

LYNNWOOD Auto Bid Search LLC, 2604 146th Place SW, Lynnwood, Nonclassified Establishments Big Perm Construction, 17711 65th Ave. W., Lynnwood, Construction Companies Evolve Dental LLC, 4410 194th St. SW, Lynnwood, Dentists G T Trans LLC, 2531 149th Place SW, Lynnwood, Nonclassified Establishments Grande Girls Espresso, 3701

134th Place SW, Lynnwood, Coffee Shops Ihop Restaurant, 19730 64th Ave. W. No. 305, Lynnwood, Restaurants Kotus LLC, 3624 192nd St. SW, Lynnwood, Nonclassified Establishments Massachusetts Mutual, 16521 13th Ave. W., Lynnwood, Insurance Northern Lights, 19720 44th Ave. W. No. F, Lynnwood, Nonclassified Establishments Northwest Autobody, 4100 194th St. SW, Lynnwood, Automobile Body-Repairing & Painting Premier Northwest Kids LLC, PO Box 1494, Lynnwood, Nonclassified Establishments Premium Care Advisors LLC, 2614 140th St. SW, Lynnwood, Consultants-Business Nec Rodriguez Construction, 3805 164th St. SW, Lynnwood, Construction Companies She’s A Given, 20621 23rd Ave. W., Lynnwood, Nonclassified Establishments Skinrific, 16717 Alderwood Mall Pkwy, Lynnwood, Nonclassified

Establishments Swept Away Cleaning Co, 18016 36th Ave. W., Lynnwood, Janitor Service Tsion Hair Salon, 308 198th St. SW, Lynnwood, Beauty Salons Barcelona Cuisine, 6815 196th St. SW No. G, Lynnwood, Restaurants James King Roofing LLC, 12407 Mukilteo Speedway, Lynnwood, Roofing Contractors Michael Obeng PC, 18905 33rd Ave. W., Lynnwood, Nonclassified Establishments Journey School-Lynnwood, 16521 13th Ave. W., Lynnwood, Schools Dreamwerks LLC, 18908 Highway 99, Lynnwood, Nonclassified Establishments Service Alternatives, 3901 164th St. SW, Lynnwood, Services Nec Gem Homecare Agency, 16825 48th Ave. W., Lynnwood, Home Health Service Mhj Group Inc, 4520 200th St. SW, Lynnwood, Nonclassified Establishments Recovery Matters LLC, 6121 176th St. SW, Lynnwood,

Nonclassified Establishments Peter David Studio Inc, 15107 Highway 99, Lynnwood, Nonclassified Establishments Cheesecake Factory, 3000 184th St. SW No. 1140, Lynnwood, Restaurants

MARYSVILLE A To Z Cleaning Svc, 6421 105th St. NE, Marysville, Janitor Service Premier Mortuary Svc LLC, 4806 56th Place NE, Marysville, Funeral Directors Sharman G Designs, 946 Alder Ave., Marysville, Nonclassified Establishments Who Dat Art?, 7815 73rd Place NE, Marysville, Nonclassified Establishments F & Q Construction LLC, 5116 91st Place NE, Marysville, Construction Companies Los Aventureros, 9414 State Ave., Marysville, Nonclassified Establishments B P, 1206 4th St., Marysville, Service Stations-Gasoline & Oil Mad Concrete Cutting, 14327 16th Ave. NW, Marysville,

Concrete Breaking Cutting & Sawing & Etc Evergreen Restaurant Group LLC, 2537 172nd St. NE, Marysville, Restaurant Management Cmr Co, 5438 47th Ave. NE, Marysville, Nonclassified Establishments B P, 1124 4th St., Marysville, Service Stations-Gasoline & Oil

MILL CREEK Cascade Mobile Fleet Repair, PO Box 12573, Mill Creek, Repair Shops & Related Services Nec Elevated Family Chiropractic, 14511 N. Creek Drive, Mill Creek, Chiropractors DC Fast Plus Painting, 1300 156th St. SE, Mill Creek, Painters Foods, 3307 157th Place SE, Mill Creek, Food Products-Retail Pacific Services Constr LLC, 13400 Dumas Road, Mill Creek, Construction Companies

MONROE Certified Foot Care Team, 18621 Blueberry Lane, Monroe, Podiatrists

20 THE HERALD BUSINESS JOURNAL

OCTOBER 2018

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