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Market Facts: New details of airport, Inside Section JANUARY 2018 | VOL. 20, NO. 10

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Snakes, hedgehogs, kangaroos are part of everyday life at Bothell clinic • 6-7

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Northwest Biscotti owner Frances Turner places a custom order on her cooling rack before baking it in the oven. Page 8.

COVER STORY Center for Bird and Exotic Animal Medicine in Bothell is not your ordinary veterinary clinic, 6-7


Mill Creek inventors come up with tidy storage for earbuds. . . . . . . . . 11

BUSINESS BUILDERS Andrew Ballard: Be wary of what big ad agencies suggest. . . . . . . . . . . . 12

Daphne’s in Edmonds uses its size to its advantage. . . . . . . . . . . . . . . . . . . 4

James McCusker: Why employees often dread teams . . . . . . . . . . . . . 13

NW Biscotti owner started business with a recipe from cereal box. . . . . . 8

BUSINESS BRIEFS . . . . . . . . . . . . . 14

Magic Toyota is expanding and the reason why might surprise . . . . . . . . 9 Freewill startup aims to get people to give through their wills. . . . . . . . . 9


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COVER PHOTO A cockatiel named Milhouse undergoes nail clipping and filing at the Center for Bird and Exotic Animal Medicine in Bothell. Andy Bronson / The Herald




‘A cocktail party at a stranger’s house’ Cozy Daphne’s is toast of Edmonds, orchestrated by a maestro behind the bar By Jim Davis

The Herald Business Journal

EDMONDS — It’s 5:30 on a Tuesday evening. Sinatra’s playing on the overhead speakers, and bar customers are shoulder-to-shoulder. All 15 of them. Welcome to Daphne’s, the hole in the wall that’s the toast of Edmonds. “It’s like being at a cocktail party at a stranger’s house,” said the ever-so-popular bartender, Desmond van Rensburg, in his hard-to-place accent. At just 250 square feet, Daphne’s may be the smallest bar in Snohomish County. (The Washington State Liquor and Cannabis Board doesn’t keep records on square footage of establishments.) The size of the bar, however, is its strength: The square, one-room bar with tiled ceiling, at 415-1/2 Main St., forces patrons to mix. “Everyone just talks to each other,” van Rensburg said. “They mingle around when it’s busy. Many times I’ll look at people and I’ll go, ‘This is why we love this place, because this guy will be talking to these people across the bar and these people will get up and move over here.’” Frank Gaborik of Edmonds has been coming to Daphne’s for three years and hits the spot at least once or twice a week. “People pay $300 a month for storage units that are bigger than this,” Gaborik said. It’s where he met his girlfriend. “Let me see if I get this right — Nov. 6, 2015,” Gaborik asks Andrea Flynn, also of Edmonds. She responds by high-fiving him. Flynn made her first visit to Daphne’s on the night she met Gaborik. It’s still one of their favorite watering holes, a place to unwind and talk with other people. It’s too small not to engage with others around the room, and there are no televisions to distract. “Look around, people can’t be on their phones,” Flynn said. “They actually have to socialize.” Another of the strengths of the bar is van Rensburg, who has been making cocktails at Daphne’s for seven-and-a-half years. “He understands the importance of connecting people,” Gaborik said. “You can’t roll in and sit over there and not talk to anyone.” That’s how Judy Palm of Everett became a Daphne’s regular. She was walking around downtown Edmonds one day when she opened the door to take a peek. Van Rensburg called her in with a wave and a greeting. Now, she’s back every other week, calling it her therapy. Part of the charm is van Rensburg. “He’s friendly and energetic and he makes you feel wonderful,” Palm said.


Daphne’s in Edmonds on a recent weekday evening. With just a few seats around the bar and two small tables, the space provides a cozy experience.

On tap Daphne’s features beer, wine and classic cocktails such as Manhattans, sazeracs, corpse revivers, French 75s, lion’s tails and house specialty Moscow mules.

An autographed picture of actress Anna Faris, who is from Edmonds, adorns the wall of Daphne’s in downtown Edmonds.

“Without him, it isn’t the same. I come in here and he just puts a smile on my face. It has nothing to do with the alcohol.” Van Rensburg, 61, is the maestro behind the bar, orchestrating the evening by greeting newcomers, introducing strangers and posing for pictures with patrons. “You need to have people skills when you’re in a little bar like this,” van Rensburg said. “I’m basically on show.” He grew up in South Africa and immigrated at 18 to the U.S. He landed in the Puget Sound area and started selling clothes at Nordstrom. He’s spent most of his career as a bartender. He names places, some of which are still around, and others that have new names. He went to work at Daphne’s because it’s close to his Edmonds home. “This little place fits like a glove for

me,” van Rensburg said. “I absolutely adore it. Every day of my life, I just thank God that I work here. I don’t know how I managed to get in here. It’s the best gig in Edmonds.” He acknowledges that this bar isn’t for every bartender. “We’ve had people fill in here who are lead bartenders when people are sick or out,” van Rensberg said. “They phone me up and they say, ‘It’s not for me. I thought I was here to make cocktails. I didn’t think I was here to entertain,’” van Rensberg said. “These are guys who know what they’re doing.” For the most part, it’s a one-man show. “I tried to have help on Fridays, because Fridays are so busy, but basically the help just gets in the way,” van Rensberg said. The bar, which is attached to the Edmonds Theater, was a barbershop for

years. Then, several stores came and went. Van Rensberg credits bar owner Brian Taylor for seeing what the place could be. Taylor lives in New York and owns two bars there called the Pencil Factory and Onderdonk & Sons. He was visiting his family in Edmonds when he saw the space. After his father died, he spent time in Edmonds helping his mother and wanted to take up a project. Daphne’s wouldn’t be the same without van Rensberg, Taylor said. “It was a great little bar before Desmond, but Desmond has taken it to a whole different level,” Taylor said. Daphne’s seems to be gaining in popularity. The Seattle Times has written a couple of stories on the bar in the past few years, the Edmonds Beacon featured van Rensburg in a story. The coup, however, is a story written by actress Anna Faris in Delta Sky Magazine that names Daphne’s as one of her favorite places on her favorite street in her hometown of Edmonds. “It’s the press, you know, the place, the cocktails and the dysfunctional bartender,” van Rensburg said. “It’s one great blend. That’s what it comes down to. When you mix it all together, it makes for a wonderful experience.” Jim Davis: 425-339-3097; jdavis@; @HBJnews.



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Dr. Lara Backus reaches around veterinary technician K.C. Dill to reach River, a green-cheeked conure, who is avoiding going back into an enclosure after a nail trimming at the Center for Bird and Exotic Animal Medicine in Bothell.

Where the wild things go to heal By Jennifer Sasseen

For The Herald Business Journal


ome strange and wonderful creatures come for treatment to the Center for Bird and Exotic Animal Medicine in Bothell. Patients have included parrots and raptors, iguanas, ferrets and hedgehogs, goats and rabbits, chickens and llamas, wildcats, wallabies and kangaroos. And at least once, even a venomous rattlesnake, said medical director Anneliese Strunk. “The cool thing about exotics and why I got into it is, you never know what’s going to walk in the door,” she said. On a recent day, there was Curly, a hand-sized tiger oscar, a South American tropical fish that can live for 10 to 15 years and grow to the size of a dinner plate. One of a carnivorous threesome named after the Three Stooges bumbling comedy act — Larry and Moe being at home cruising a large aquarium together — poor Curly is now nicknamed Strokey, after the medical event that prompted his visit to the center and left him with a drooping lower lip.

“The cool thing about exotics and why I got into it is, you never know what’s going to walk in the door.” — Anneliese Strunk, Center for Bird and Exotic Animal Medicine Owner Keri Overgard, of Mukilteo, said it happened after she transferred Larry, Moe and Curly to a larger tank in which the water may have been too cold. The transfer didn’t seem to faze Larry and Moe, she said, but Curly stopped eating and growing and the other two began bullying him. Following instructions to move Curly to his own tank and to provide daily antibiotic baths, Overgard said she saw her fish start eating again, to the point of more than doubling in size. Now that she’s discovered the Bothell hospital, she has no qualms about trusting its veterinarians with the parrots she’s owned for years, Overgard said. “They did such a good job with Strokey that I’ll definitely bring Harold and Maude here,” she said.

An emergency hospital as well as a clinic and boarding facility for exotic pets, the Center for Bird and Exotic Animal Medicine is the only all-exotic hospital in the Pacific Northwest that does its own on-call emergency, according to Strunk. That means anytime a pet owner has an emergency, including nights and holidays, one of the veterinarians will meet them at the hospital, she said. The hospital has been owned since 2012 by National Veterinary Associates, hospital manager Robert Stewart said. Prior to that it was owned by veterinarian Dr. Adolf Maas, who left in 2014. According to its website, National Veterinary Associates “is the largest private owner of freestanding veterinary hospitals in the United States” and owns 424 veterinary hospitals/boarding facilities

here and in Canada. The Bothell hospital includes a compounding pharmacy, where technicians mix medicines for ailing pets, and two operating-room suites, where surgeries are scheduled three days a week. If needed, specialists such as a cardiologist or oncologist can be called in, but the center’s veterinarians do a variety of procedures on their own, such as blood tests and X-rays, echocardiograms and endoscopies, the latter of which involves using a camera to look inside a creature’s body. It’s different than in humans, Strunk said. “Birds are filled with air,” she said. “They have organs that are surrounded by air and we can put a camera into the air sac surrounding their organs and look at all the organs and take biopsies.” The hospital has 24 employees, including three veterinarians: Dr. Strunk, Dr. Alicia McLaughlin and Dr. Meera Music. Strunk said she did advanced training through an internship and a residency to get a certification in bird medicine 17 years ago. All three veterinarians are qualified to treat a wide variety of exotic pets, Strunk said.


“Dr. Music is really focused on reptiles and Dr. McLaughlin is going to focus on birds,” she said, “but we all love everything. And I can’t stress that enough.” Even, it seems, venomous snakes. “We’ve actually removed a kidney from a rattlesnake,” Strunk said. “It had a tumor in its kidney.” Unlike most of the snakes they’ve treated, such as those at The Reptile Zoo in Monroe, the rattlesnake had not been de-venomized, she said. Such cases call for sedation and the use of special tools, including a tube to keep the head isolated, she said. One species Strunk said she loves seeing is any kind of raptor. “We’ll see falconry birds,” she said. “And they are majestic and beautiful and they have their own special set of challenges to work with, because they are not very comfortable with handling.” More commonly seen birds are cockatoos and parrots, like the African gray parrot Strunk brought in recently for a visit. She adopted Bravo 13 years ago, she said, when he got lead poisoning after eating some costume jewelry and his legs became paralyzed. “So he pulls himself around by his beak and he’s my little bird ambassador,” she said. Though it’s often said parrots can live for 50 years, Strunk said that’s more of an upper limit and many have shorter lifespans. One exception is an Amazon parrot named Marty, a frequent boarder who’s reached the ripe old age of 64. Once owned by an opera singer, Marty can trill notes with the best of them, but won’t do it for just anyone. While at the Bothell center, he saves his best tunes for Jennifer Unick, his favorite veterinary technician. Strutting across her desk, he sings scales to her prompts; for most everyone else, it’s a whistle. The Bothell center is also a teaching hospital, with a two-bedroom apartment upstairs for veterinary “externs,” students dropping in for a few days or a week to soak up some “practical exotic knowledge,” Strunk said. Interns, on the other hand, stay for up to a year and generally rent their own apartments, she said. If it seems like there are a lot of woman veterinarians these days, that’s because there are. Even when Strunk graduated in 2000, she said, men made up only 30 percent of her class. Male enrollment in U.S. veterinary medical colleges fell below 20 percent for the first time in 2016-17 and it’s been more than 30 years since the ratio was 50-50, according to the latest annual data report by the Association of American Veterinary Colleges. Among certified veterinary technicians, which Strunk likened to nurses, 90 percent are women, the report states. No one seems to know for certain why the number of male veterinarians is declining, but people point to the growth of companion animals over food animals and others speculate that more men might choose human medicine, dentistry and engineering fields, which pay better than veterinary medicine, according to an article in the Journal of the American Veterinary Medical Association. Small wonder, then, that the Center for Bird and Exotic Animal Medicine is staffed predominantly by women. Education at the Bothell center is not just for students, but for pet owners as


Dr. Anneliese Strunk and lead veterinary technician Elizabeth Hershly look at a monitor during surgery on a duck to remove metal items from its gizzard.

Wires and screws are used to help a Russian tortoise named Rasputin heal from a fracture carapace while at the clinic.

well. A new trend called Fear Free, aimed at reducing the stress of veterinary visits on pets, depends on owners training their pets to become familiar with travel carriers, to willingly step on a scale, allow strangers to handle them and take medicine from a syringe. “Training is really the new frontier,” Strunk said. A treat caddy kept on hand to help with that includes mealworms for chickens, Cheerios for rabbits, guinea pigs and chinchillas and dried fruits for rats and parrots. There are also nutritionally balanced pellets, fruit-colored and flavored to entice the birds to eat them, after which the idea is to switch to natural pellets without the added coloring. Tango, a large blue and gold macaw owned by Dr. McLaughlin and participating in Fear Free training, prefers the green pellets, Strunk said. Visiting the center to get more accustomed to people, Tango basks in an ultraviolet light. “Just like in reptiles, birds benefit from

having the UVB radiation shining on them,” Strunk said. “It helps them use the calcium in their food better.” A more recent discovery in bird medicine is that exercise is needed to minimize changes in bone density as birds get older, she said, because decreased bone density occurs in birds as well as in people. “Doing wing trims used to be a really standard thing to do,” she said. “And we are trying to encourage owners to let the birds learn how to fly, and fly safely.” Exotic pet owners are also encouraged to purchase a Client Loyalty And Wellness plan, known as a CLAW plan. The plan enables them to pay a fixed amount each month for services ranging from essential to comprehensive. Prices vary depending on the plan and the pet, but can be as low as $30 a month and save owners as much as 40 percent off the cost of care. The cost of care is a sore point in the business, Strunk said. “I think you will find that there’s a whole lot of controversy in general in vet-

erinary medicine about the cost of veterinary care,” she said. Indeed, though the majority of online reviews of the Bothell hospital note the caring, compassion and competence of its staff, cost stands out as the main criticism. For some pet owners, some of whom may feel guilty for being unable to spend hundreds of dollars on a beloved pet, the cost can lead to some rather nasty comments. Strunk said, “There are some people who are very vicious to us and feel that we should be helping their pets, if we cared about animals we would help them no charge.” It’s a difficult situation for the veterinarian as well as the pet owner, she said, and no doubt has contributed to the rise in veterinarian suicides. According to a recent study, veterinarians kill themselves at a rate four times higher than the general population and one in six have considered suicide. “There’s a lot of guilt associated with wanting to help animals, but also wanting to earn what you deserve,” Strunk said. Still, it’s the interaction between pets and their owners that drew her to pet exotics, Strunk said. From high school through much of her college years, she’d focused on zoo animals. That changed during one summer. “I had a summer abroad in Australia where I ended up working with a lot of bird vets,” she said, “and I saw the benefit of working in private practice with pets. I really like the bond between pets and their owners.” How the pets are taken care of “plays a huge role in their health,” Strunk said. That’s why veterinarians at the Bothell center constantly update “care sheets” to give to pet owners. “We try to be a good resource for clients to take care of their pets,” she said, “and we’re really focusing on wellness and prevention and that sort of thing.”



NW Biscotti brings twist to treat By Megan Brown For The Herald Business Journal

Biscotti is one tough cookie. Literally. Northwest Biscotti founder Frances Turner wants to challenge that reputation. She thinks that biscotti should chip away at your willpower. Not your teeth. Turner bakes a slimmer, softer version that rivals the stiff commercial brands of coffee’s favorite oblong cookie. “A lot of people say it’s not as hard as traditional biscotti,” Turner said. “I’ve had people say it’s more like a cookie.” Hence the catch-phrase on the company logo: “Not your grandma’s hard biscotti.” Biscotti started as an experiment for Turner, a 41-year-old Marysville mom who had been baking cookies at home for years. She tried an orange-cranberry biscotti recipe on the back of a cereal box. A few tweaks later, that recipe became a crowd favorite. The crunchy cookies expanded from family gatherings to friends of friends and coworkers. By popular demand, she started selling the biscotti on Facebook. Now, Turner is baking 25 flavors of her biscotti in her own Mukilteo storefront. Orange cranberry and Almond Roca are two of her most popular flavors. It’s been a whirlwind for Turner. Before she was baking full time, Turner worked in billing at Evergreen Hospital, what is now Evergreen Health Medical Center in Kirkland. She quit to open the bakery in October 2016. “It’s bittersweet,” she said, “because now my biscotti is being sold at coffee stands at Evergreen Hospital.” More than a dozen other regional coffee stands and shops sell Northwest Biscotti. Her big break came in 2015 when Brandon Wilson was craving a sweet, local addition for his menu at The Living Room Coffee House in Marysville


In a spotless little kitchen at 700 Third St. in Mukilteo, Frances Turner has made a success of making and selling biscotti. She made her first batch of biscotti from a recipe off the back of a cereal box and now supplies biscotti to more than a dozen coffee shops.

Turner drips some red velvet extract into a white chocolate biscotti in her small mixer.

Frances Turner cuts the large sheets of biscotti into exact sizes with a cutter her husband, a Boeing employee, designed and built for her.

and he approached Turner to sell Northwest Biscotti. “Coffee and biscotti just go so well together,” Wilson said. Turner initially declined, citing her lack of approved equipment. She changed her mind when Wilson offered her use of The Living Room Coffee House’s commercial kitchen. When more wholesalers approached her,

Turner moved to a larger commercial kitchen at the Snohomish Senior Center and soon outgrew that shared space. She opened her own store in Mukilteo in July 2016. Northwest Biscotti wafts a chocolate aroma through the Old Town Mukilteo neighborhood, where she can bake up to 1,400 biscotti a day. The logo, drawn by Turner, features jagged, Cascade

Range-inspired peaks and pointy pine trees. It’s an ode to her own roots. Turner bakes 25 varieties at the bakery. None are dipped in chocolate, which is often the case in commercial brands. “My philosophy is, ours just doesn’t need it,” Turner said. She’s crafted a reputation and recipe that has turned customers becoming biscotti snobs.

“I’ll have people pass my stand at farmers markets and say, ‘No thanks, I only like Northwest Biscotti.’ I say, ‘That’s me!’” She’s promoting another way to honor biscotti’s Mediterranean roots. “A lot of people don’t know, but in Italy, people dip their biscotti in wine,” Turner said. The “Wine-Lovers” biscotti pack is on display at the bakery. Biscotti, Latin for “twice baked,” originated in the Tuscany province of central Italy. The name refers to its cooking process.

Biscotti mix is first rolled out, baked, removed from the oven, cooled and then baked again. The result is a crunchy biscuit that used to sustain traveling Roman armies for weeks at a time. Turner said that lengthy shelf life is part of the problem with most biscotti. “You don’t know when they made that,” she said. Turner said her fresh batches and the softer texture of Northwest Biscotti have converted many people into fans. “It’s nice on your teeth,” she said.



Surprising reason Magic Toyota’s expanding By Jim Davis

The Herald Business Journal

EDMONDS — Magic Toyota is rebuilding its car dealership in Edmonds, planning to nearly double the size of the store and the number of employees. One of the reasons might be a surprise: light rail. Sound Transit plans to extend the line to Lynnwood by 2024, and that will mean thousands of more people will move into south county. While many of the newcomers will use light

rail for jobs in downtown Seattle, those same people likely still will want to buy cars, said Peter Chung, Magic Toyota’s general manager. “Sure, light rail will be nice to go to work or to a Seahawks game, but we still live in America and people love their cars,” Chung said. “They do, they love to drive.” That’s why Chung thinks now is a perfect time to replace the dealership. Magic Toyota demolished the old dealership at 21300 Highway 99 in Edmonds in July. The new store is

expected to open by summer. It will go from a 29,000-square-foot dealership to 47,500 square feet, with a parking deck with 66 spaces. The project was designed by Strotkamp Architects of Burlington and is being built by construction firm Foushée of Bellevue. Chung declined to say how much the company is spending on the project. The 5-acre site was challenging for design, said David Estes, the project architect. “In urban sites, there just isn’t enough room,

because the site is so tight we were literally forced to go to rooftop parking over the building to pick up the space we needed,” Estes said. To prepare for construction, Magic Toyota purchased the former Snohomish County PUD building at 21018 Highway 99 in Edmonds, just to the north of the old store. And it renovated property the company owned at 21000 Highway 99, which is just into Lynnwood. Both locations are being used for daily operations as the new dealership gets built. The dealership

has 120 employees now, and that could go up to as many as 240 after the opening, depending on consumer demand. Magic Toyota is owned by the Broadus family of Seattle, which also owns Michael’s Toyota and newly acquired Michael’s Subaru and Volkswagen, on the same campus in Bellevue. The family has recently rebuilt Michael’s Toyota and will use lessons learned from that project at Magic Toyota. The new Magic Toyota dealership will be built with four drive-through

lanes that are a total of 60 feet wide and 150 feet long, with high-speed doors that open to allow people to drive their cars inside for service. The dealership in Edmonds will equipped with some of the most advanced technology available. Among the doodads are laser scanners for vehicles that enter the service area. The scanners will check the license and immediately be able to determine when the car was last serMAGIC Continued on Page 10

Spurring people to give after they’re gone By Adam Worcester For The Herald Business Journal

Fewer than half of all baby boomers — who are sitting on a collective $30 trillion of wealth — have a plan in place to transfer their wealth to family or charity. Jenny Xia is determined to do something about that. The 2008 Kamiak High School graduate has co-founded a startup called Freewill ( that’s as straightforward as its name. It helps users craft legally effective wills, completely free. Wills take effect as soon as they are printed and signed before two witnesses. They can be updated at any time. “Our mission is to make end-of-life planning as intuitive as Turbo Tax,” Xia said, “and in the process of doing that, to prompt charitable giving.” By mid-December more than 3,500 Freewill users had created wills, according to the website, earmarking $53.7 million to charity. Xia, who has a bachelor’s degree from Harvard in applied math and economics, says she wants to

promote effective altruism. “It seems nonprofits are broken. We’re not investing charity dollars in any thoughtful way,” Xia said. “(Freewill) can help people allocate at scale, and make better decisions, by providing a better education in the long term.” Patrick Schmitt, Freewill co-founder and CEO, pitched his idea last year while he and Xia were earning MBAs at Stanford. Xia had already co-founded and sold a startup called Paribus, and worked stints at Bain Capital and McKinsey & Company. After peppering Schmitt with questions, followed by more at a series of dinner meetings, Xia was sold. She signed on as chief financial officer and chief procurement officer. “Jenny is quite simply the most impressive person I have come across in my professional life,” Schmitt said. “She blends brilliance, tenacity and kindness to be an incredible leader. I knew early on she was someone I could change the world with.” Xia started math clubs in middle school and high school. “I’ve always been interested in using math to understand how people make decisions,” she said. The pair launched Freewill with private funding,


Former Mukilteo resident Jenny Xia co-founded Freewill, a company that allows people to create a will on a website while encouraging them to donate to charities.

adding two more cofounders — Helen Zou and Alexander Leishman — from a California acceler-

ator. They recently hired their second employee. Freewill is a public benefit corporation, which

means it balances performing a public good with maximizing investor profits. “We’re not

beholden to get the highest price, or get the highest possible return. It gives us more latitude to be a forprofit company,” Xia said. “We can get capital more easily, but we can also carry out our mission.” Freewill users can bequeath part, or all, of their estate to any charity they wish. If they can’t decide, the site provides more than 200 choices. People are naturally compassionate, Xia said, and often pleased to discover they can help others after they’re gone. “We as humans don’t always need to directly give back, like volunteering in a soup kitchen,” said FREEWILL Continued on Page 10



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Former Mukilteo resident co-creates a website that encourages charitable giving



“Jenny is quite simply the most impressive person I have come across in my professional life. ... I knew early on she was someone I could change the world with.” — Patrick Schmitt, Freewill co-founder FREEWILL Continued from Page 9

Xia. “By doing what we do best, we can funnel money back to people who deliver services at the front line.” Such “prompted giving” spurs six times more donations than the national average, Schmitt said. Freewill receives payment from charities, in return for guiding givers through the planning process. Xia acknowledges that some end-oflife planning is too complex for Freewill. In those cases, the site offers help finding lawyers. This summer the company will likely establish headquarters in New

York. There is talk of a new round of seed funding for the spring. “I think Freewill could be a $1 billion company,” Xia said. “It would be disingenuous to say that won’t be hard.” Personally, Xia said she wants to encourage more women to enter private equity, and to feel empowered enough to take risks. At some point, she wants to start a family. Between her duties at Freewill and a boyfriend at Stanford, Xia doesn’t get home to Mukilteo as often as she would like. But she phones her parents often. “I think,” she said, “they can hear the happiness in my voice.”

MAGIC Continued from Page 9

viced and whether there’s been a recall notice on any parts of the vehicle. It will also do an initial check on the underside of the vehicle — determining if the tires need replacing, or more air or if the vehicle is out of alignment. There are a handful of dealers across the county that are testing some of the equipment, but Chung said he doesn’t know anyone that’s implementing it 100 percent. “What drives me crazy about the car business and, this is me personally, I never want to hear anybody here say, ‘I think your car needs this’ or ‘I think you should spend money on this for your car,’” Chung said. “We do not do this at our organization. We inspect every vehicle, we check every vehicle and we say this is what your car needs. “It’s up to you whether you want to fix it.” The new technology also extends to the service area and sales staff. The dealership has already been focused on being as paperless as possible. All


Magic Toyota in Edmonds is nearly doubling in size, constructing a 47,500-square-foot dealership with a parking deck above the building.

of the technicians and sales staff will be working on Surface Pro tablets. Many of the devices will use facial recognition software. The lounge area for customers will be built with a very “hotel-slash-coffee house feel to it,” Chung said. There will be a dozen large televisions and a 12-person, bar-height table with plug-ins for laptops and devices. The old dealership — which was a dance hall in years past — will still live on in the new shop, Chung said. “We were luckily able

to reclaim 41 timbers that were used in the old building,” he said. “Forty-one beams, solid old Doug fir beams, and we’re going to be using that in a lot of the furniture in the dealership.” He said that’s a much better than sending them beams to the landfill. “It’s one of those things where we saw these when we were demolishing the building and we said, ‘Why would we even think about throwing these away?’” Chung said. The company also is going to use a natural gas

electrical generator to provide about 85 percent of the lot’s energy needs. The generator will use clean-burning natural gas. Heated water from the generator will be pumped through a series of pipes installed in the slab under the building to heat the store, as well as keep the floor dry from rainwater brought in by cars and trucks. “That’s something the city of Edmonds just loves,” Chung said. Jim Davis: 425-3393097;; @HBJnews.



Deadline to nominate is Sunday, Jan. 7!

Wednesday, January 24, 2018 | $19–$44 International Guitar Night is North America’s premier mobile guitar festival, bringing together the world’s foremost guitarists for a special evening of solos, duets, and quartets. The tour’s ECA engagement will feature Lulo Reinhardt, Calum Graham, Marek Pasieczny, and Michael Chapdelaine.



Top nominees will be honored at an event in Spring 2018 and featured in the April edition of The Herald Business Journal.

Thursday, February 8, 2018 | $19–$49 The overriding quality of HAPA’s music is one of beauty and serenity. Joining HAPA is Kaumakaiwa Kanaka’ole, who shares a deep understanding of Hawaiian culture and her identity as a transgender Hawaiian singer, chanter, and dancer.

The Herald Business Journal and Moss Adams – in partnership with Puget-PR, Economic Alliance Snohomish County and Leadership Snohomish County – are seeking to honor the next generation of leadership in our community. The Emerging Leaders Award pays tribute to an individual who exemplifies outstanding professional values: demonstrates the ability to go above and beyond the expectations of a leader; and serves as an inspiration to the community. All nominees must currently work or reside in Snohomish County.


Saturday, February 24, 2018 | $59–$94 Michael Feinstein has built a dazzling career over the last three decades bringing the music of the Great American Songbook to the world. His work as an educator and archivist define Feinstein as one of the most important musical forces of our time.

In partnership with: | 425.275.9595 Complete the nomination form today at:



QUESTIONS? Contact HBJ editor Jim Davis at 425.339.3097 or



Taking the headache out of earbuds By Megan Brown

For The Herald Business Journal

John Desautels was tired of doing the earbud tango. He was spending as much energy untangling his earbuds as he was doing his workout at the gym. A product designer of 30 years, Desautels, 66, conceptualized a solution: Budley, a palm-sized silicone case with thin, malleable flaps that keep the cord tangle-free. Lift the flaps, wrap the cord, close it — and you’re good to go. Desautels and his domestic partner Katherine Burks, 53, patented the product. Burks, who spent most of her career as an air traffic controller, took over marketing and sales. She set up a Budley website and social media accounts, visited trade shows, then waited for orders to start rolling in … but they didn’t. Still, Burks was hopeful about the universal appeal of the compact case, available in colors from fuchsia pink to jet black. Burks had mild success at trade shows and on her website, but expanding exposure proved challenging. She didn’t know how to approach online retailers and reach new clientele. “It’s amazing the amount of work that goes into marketing such a small product,” Burks said. “That is just the eyeopener for anyone that heads down the path of taking their idea to market.”


Budley co-inventor Katherine Burks holds the product. Budley helps keep headphones tidy, clean and untangled.

Then Burks met with Lara Merriam-Smith, a program manager at The Northwest Innovation Resource Center. The Bellingham-based nonprofit helps entrepreneurs develop strategies for success. The center also connected her with marketing interns to help her develop business models. “She really wanted to bring it to market herself. She did what a lot of inventors do,” Merriam-Smith said. “You get to a point, and then you get stuck and you don’t know where to go. You don’t have

help. We are focused on building the strategy and connecting inventors with resources.” Mentorships with local business people and investors provide crucial networks and access to other marketplaces. The resource center introduced Burks to Bryan Brown, head of Slingshot NW, a marketing platform for products created by Northwest-based inventors. “What they found is that a lot of the inventors were struggling with that step,” Brown said. “When I met her, she was

just exhausted.” Amazon is the prime spot for small products like Budley. But the same dynamism that has brought Amazon its success might frighten entrepreneurs. “It’s a constantly changing marketplace,” Brown said. “There’s a lot of complexity around it.” With Brown’s help, Budley quickly adapted. They decided on a business model with Amazon, settled on pricepoint, and altered the packaging to suit its shipping model. Since its introduction on Amazon, Burks described Budley’s sales growth as “exponential.” The Budley case sells for $12.95. Earbuds are not included. One online reviewer wrote: “The best idea for managing headphones ever. They never tangle, are in great shape and ready to go every time. … Budley is my best bud in my overcrowded purse and hectic life.” Brown is now responsible for maintaining that growth and scouting opportunities for Budley. Burks and Desautels are working on developing a new product. For Brown, who co-founded a software company in Seattle in the early 2000s and worked in various tech startups, mentoring entrepreneurs is his way of giving back to others. “I’ve been there. I understand the hard work, the hustle that it takes. A lot of dark days,” he said. “I come to the table with a strong appreciation for what these inventors are going through.”


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Watch big ad agencies, then do the opposite M

any in my ing, I thought, “There’s industry see the a lesson in here for all of way big adverus.”Don’t get me wrong, tising agencies operate as a I’m not mocking Professtandard to emulate. sor Schultz. I think they He is a leading provide more authority, and I examples of have great respect what “not to for his work. I do.” And, I’ll was amused at likely receive the notion of big begrudging agencies changemails from ing their status large agencies quo. They’ve for writing been paying lip Andrew this column. service to fixing Ballard I remember their backward reading an process for years; article by Don and not much has Growth E. Schultz, changed. Shultz’s Strategies marketing propoint was, now fessor emeritus that the highof service at er-ups are realizNorthwestern University, ing they need to “reverse about how big agencies flow” their approach were “undergoing a mastoward creative developsive re-examination” of ment and media planning, their approach to marketmaybe change finally ing communications. will happen. My point is After I stopped laughthat Goliath bureaucra-

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cies take a long time to adopt wholesale change; paradigm shifts don’t usually come easy for big companies. Fortunately, the feedback loop for small business is relatively short. We can test an idea and implement new tactics quickly. Here are three good examples of the wrong ways (and the right ways) of developing a marketing communications program.

No. 1 Message Wrong way: First come up with the creative and then figure out how to deliver the message. Large agencies usually have their media and creative staff in different departments — and most begin with the creative process. Right way: First figure out how to best reach targeted customers, and then come up with the creative approach. There shouldn’t be a wall between media and messaging people (or process). The question is, what communication channels are best based on the budget and reaching the right audience. When answered, develop the creative to leverage your chosen media channels.

No. 2 Research Wrong way: The method of conducting marketing research is very process-driven. Come up with the best data gathering and analytical

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No. 3 Resources Wrong way: Acquire the biggest budget possible, then figure out how to spend it. Measurement and accountability are secondary. Right way: Instead of looking to increase the budget, think about increasing the return on investment. More isn’t always better. Allocation should be based on client results, not agency awards. Your planning sequence should place media before messaging (and imaging), put research outcomes ahead of process and consider return on investment instead of just total budget. This column is the “wrong way” for me to get jobs from big agencies, but it demonstrates the “right way” to plan and implement your marketing communications. Andrew Ballard is president of Marketing Solutions, an agency specializing in growth strategies. For more information, call 425337-1100 or go to www.

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Why there’s so much work in teamwork S ome years ago, American business leaders began complaining to college deans that business schools were not preparing their students to work in teams. The result was that MBA schools and undergraduate business programs began reorganizing their instructional models so that every student got some experience working on a team. The active response of our colleges and business schools produced a more continuous process for graduates entering the James workplace. It also McCusker produced a more continuous flow of Business complaints; student complaints about 101 teams morphed seamlessly into workplace complaints about teams. There is nothing that can compare to the effectiveness or the personal satisfaction that being part of a team can bring. A good team can find solutions easier than individuals can, and can smooth out difficulties in a way that makes hard work a rewarding pleasure. But even the most ardent enthusiast of workplace team

organizations must admit that they are like the nursery rhyme’s little girl with a curl on her forehead. When they are good, they are very, very good; and when they are bad they are horrid. There is no gripe-o-meter to help a manager sort out the serious complaints from the ordinary griping. Complaints about underperforming team members should always be treated as serious. The complaints almost always involve a worker who is not pulling his or her weight on a project. And they center on performance evaluations. Just as students are concerned that their grade will be lower because an assigned team member is a dud, workers have little doubt that the performance of the team will affect their performance evaluation and their pay. A workplace complaint about an underperforming team member would seem to be a trivial matter. These complaints, though, appear to be expressions of some deep, almost primal fear of being blamed for something you didn’t do. Experience tells us that there are few things more toxic to workforce morale and motivation than management’s failure to recognize and deal with underperforming individuals. Fortunately, dealing with the underperforming team member is relatively straightforward and, even better, the odds

of getting it right are in your favor. When a team complains about an underperforming worker, you have three basic choices: ■ You can ignore the complaint, leaving it to the team to impart its standards to the underperforming member. ■ You can terminate the employment of the underperforming member and replace him or her. ■ You can talk with the underperforming member and, based on your assessment, assign him or her to another team or to a position in an area in the business with a non-team, more traditional, hierarchical structure. Only one of the choices is likely to bring you trouble: the first one. To start with, most teams are not equipped to handle imparting standards in a productive way. While they will attempt to fire up an underperformer initially, they expect you to deal with underperformance issues and if you don’t live up to your responsibilities in this area the complaint will fester. Options two and three can be modified or mixed to fit your business, the labor market, your recruiting style, and the amount of time you have available. Nearly a decade of a sluggish labor market has meant that the smart money was on replacing the underperforming worker. That is changing rapidly, and

managers find themselves looking at underperforming workers as representing an investment whose value should be recovered if possible. Under these circumstances, a manager should consider discussing your performance expectations with the underperforming worker and assigning him or her to another team. Reassignment by itself carries a high risk of simply replicating the original results. Managers must identify the source of the underperformance and attempt to correct it; recognizing, though, that many times underperformance is rooted in a behavior pattern that lies beyond the scope of management’s capability to change. Depending on a manager’s assessment of the situation and the skills set needed, it may make more sense to assign the underperforming worker to a position in the more traditional, hierarchical section of the business. These areas persist even in the most team-oriented organizations. Some valuable workers simply do not function, let alone flourish, in a team environment. The most important thing to remember is to address the complaint as promptly as possible. Take it seriously. Do something. James McCusker is a Bothell economist, educator and consultant. He writes a column for the monthly Herald Business Journal.


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EVERETT — Jim Stephanson, director of Business Development & Small Business Programs for Economic Alliance Snohomish County, has left the organization to become the new executive director of Camp Fire Snohomish County. Stephanson, brother of former Everett Mayor Ray Stephanson, came to EASC in 2014 from Bethany of the Northwest. MOUNTLAKE TERRACE — Premera Blue Cross announced its second round of grant recipients for 2017. They included Cocoon House in Everett with a $150,000 grant and Senior Services of Snohomish County with a $30,000 grant. ARLINGTON — Economic Alliance Snohomish County reported a recent trend for maritime companies to relocate from more expensive manufacturing areas to Arlington. Seattle Galvanizing, Case M&I, and Dungeness Gear Works have moved all or part of their operations to the city recently. Dantrawl of Ballard is also considering an Arlington relocation. MONROE — EvergreenHealth Monroe has welcomed Dr. Christopher MacCausland to its team. MacCausland is an internal medicine specialist with clinical training in the complexities of acute and chronic illness. He previously practiced at Providence Centralia Hospital. LYNNWOOD — The Edmonds


PORT OF EVERETT SHIPPING SCHEDULE Ship port calls 2017 YTD: 86 Barge port calls 2017 YTD: 42 Ship port calls 2016: 85 Barge port calls 2016: 57 Jan. 2: Westwood, Westwood Victoria Jan. 8: Swire, Siangtan Jan. 9: Westwood, Westerland Jan. 16: ECL, Ocean Seagull Jan. 24: Westwood, Balsa Jan. 28: ECL, Ocean Seagull Jan. 30: Westwood, Westwood Olympia Source: Port of Everett Community College Board of Trustees named President Jean Hernandez as emeritus president. Hernandez retired at the end of December. EVERETT — Reid Middleton, an Everett-based civil and structural engineering and surveying firm, has promoted three employees and added one. Paul Crocker and Corbin Hammer have been promoted to principal engineers. Ben Llanes is now a marketing manager. Billy McKeever is a designer and will support the firm’s roadway clients.

BOTHELL — Comcast Business announced a nearly $500,000 fiber network expansion to the Canyon Park area in Bothell. Capable of delivering up to 10 gigabits-per-second of network capacity, Comcast’s high-speed, scalable and network services will now be available to 120 businesses located in the area. SNOHOMISH — Chef Cody Castiglia and his Della Terra catering crew is offering a locally sourced seasonal menu out of the Hungry Pelican in downtown Snohomish. They are offering lunch noon to 3 p.m. Thursdays through Saturdays and dinner service from 6 to 9 p.m. on Friday evenings. Reservations are available on by searching Della Terra. LYNNWOOD — Engineering and design firm Stantec announced that it has hired three Puget Sound area design leaders. Norm Brown was hired as a senior mechanical engineer, Finn Jakobsen as a mechanical project manager and Vince Rolle as information communication technology principal. All three are based in the Lynnwood office. MUKILTEO — Whidbey Coffee announced the addition of Torsten Gohre as director of wholesale. Gohre has 10 years of experience as the western region sales director for a Fortune 500 corporation. His arrival coincides strategically with the addition of a new 12,000-square-foot production facility and a third coffee roaster to help the

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company meet growing demand. MARYSVILLE — The Greater Marysville Tulalip Chamber of Commerce named its 2018 officers and members of the board of directors, effective Jan. 1. Jack Schumacher of Sno-Isle Libraries will serve as chairman of the board through December 2018. For a full list of board members, go to BELLEVUE — The Master Builders Association of King and Snohomish Counties installed Erich Armbruster as its 2018 president and board of directors chair. Armbruster’s term begins Jan. 1. Armbruster, a licensed civil engineer with more than 15 years of experience, is president of Ashworth Homes in Shoreline. MONROE — SharinaBeans on Main in Monroe has won a free storefront makeover from Northwest Sign & Design. The prize included new lighting, neon signage and an internally lit sign with a 3D coffee cup. Owner Sharina McCrain opened the coffee shop on a very slim budget. EVERETT — D.A. Davidson & Co. has announced the promotion of Daniel Leach of its Wealth Management group in Everett for the quality of his work and exceptional service to clients. He is now the group’s senior vice president as well as financial advisor and branch manager. Leach, who holds a chartered financial designation, joined the firm in 2006.

BUSINESS LICENSES PLEASE NOTE: Business license information is obtained monthly from the Washington Secretary of State’s Office through the paid commercial services of InfoUSA. For the complete list, please go online to www.theherald

Arlington 501 Enterprise: 13123 99th Ave. NE, Arlington WA 98223-7582; Nonclassified Establishments AAA Ross Painting Co.: 2506 200th St. NE, Arlington WA 98223-9791; Painters B&D Enterprises: 17231 130th St. NE, Arlington WA 98223-6677; Nonclassified Establishments Blue Ridge Farm: 24805 19th Ave. NE, Arlington WA 98223-7648; Farms Cedars Bed & Breakfast: 18404 19th Ave. NE, Arlington WA 98223-5459; Bed and Breakfast Accommodations Crossroads Market & Car Wash: 5200 172nd St. NE, Arlington WA 98223-4703; 425791-0344; Car Washing and Polishing Ivester Consulting: 26028 47th Drive NE, Arlington WA 98223-5772; Consultants-Business Not Elsewhere Classified J&S Auto Towing: 118 E Haller Ave., Arlington WA 98223-1027; Wrecker Service Retirement Holdings: 518 N Macleod Ave., No. 2, Arlington WA 98223-1270; Holding Companies (Non-Bank) Samantha Stucki Arbonne: 17626 79th Drive NE, Arlington WA 98223-9841; Cosmetics and Perfumes-Retail Topcub Aircraft: 17918 Cambridge Drive, Arlington WA 98223-5059; Aircraft-Dealers True Lee Haley: 3525 168th St. NE, Arlington WA 98223-8456; Nonclassified Establishments Wear Properties: PO Box 3005, Arlington WA 98223-3005; Real Estate Management Whole Self Therapeutic: 307 N Olympic Ave., No. 212, Arlington WA 98223-1351; Massage Therapists

Bothell Admirable Northwest Painting: 22932 35th Ave. SE, Bothell WA 98021-8912; Painters Annual Fireworks Stands: 22833 Bothell Everett Highway, Bothell WA 98021-9385; Fireworks (Wholesale) Dreamskapes: 20625 31st Drive SE, Bothell WA 98012-1409; Nonclassified Establishments

Edmonds Artisan Craft: 23509 Edmonds Way, Edmonds WA 98026-8672; Nonclassified Establishments Barrette Painting: PO Box 1704, Edmonds WA 98020-1704; Painters Binnacle Counseling: 614 Sixth Ave. N No. 15, Edmonds WA 98020-3047; Counseling Services Buuz: 7224 208th St. SW No. 2, Edmonds WA 98026-7268; Nonclassified Establishments Jollof Therapeutics: 8123 236th St. SW No. N302, Edmonds WA 98026-9249; Therapy Kallas Delivery Services: 5325 149th St. SW No. 28, Edmonds WA 98026-4331; Delivery Service Laura Liut Services: 18415 79th Place W, Edmonds WA 98026-5848; Services Not Elsewhere Classified Speak4data: 20320 Maplewood Drive, Edmonds WA 98026-6671; Business Services Not Elsewhere Classified Trinity Natural Medicine: 144 Railroad Ave. No. 222, Edmonds WA 98020-4100; Alternative Medicine Up-Right Home Remodeling: 8121 236th St. SW No. 116, Edmonds WA 980269236; Remodeling and Repairing Building Contractors

Everett Andrea’s In Home Care & Massage: 11401 Third Ave. SE No. B10, Everett WA 982085503; Massage Arrow Head Landscaping: 9512 Fourth Ave. W No. 5, Everett WA 98204-7107; Land-

scape Contractors Auntie Anne’s Attic: 6010 Colby Ave. No. 2, Everett WA 98203-3852; Nonclassified Establishments Bahia Distribution: 2815 Baker Ave., Everett WA 98201-3710; Distribution Services Bayside Distributors: 2314 Lombard Ave. No. A, Everett WA 98201-3023; Distribution Services Cameron Quality: 12433 Admiralty Way No. F202, Everett WA 98204-8044; Nonclassified Establishments Chaos Clean Up: 903 117th St. SW, Everett WA 98204-4836; Janitor Service Chow WA WA: 12829 Highway 99 No. 13, Everett WA 98204-6243; Nonclassified Establishments Dew Cleaning: 702 W Casino Road No. L106, Everett WA 98204-1674; Janitor Service Dolphin Construction: 1521 Silver Lake Road, Everett WA 98208-2536; Construction Companies EB Painting & Handyman Services: 2304 60th St. SE, Everett WA 98203-4042; Painters Electric Thor: 3120 Colby Ave. No. 509, Everett WA 98201-4066; Electric Contractors Green Innovations Landscaping: 7432 Rainier Drive No. A, Everett WA 98203-5783; Landscape Contractors Handy Hoffman: 6820 Beverly Lane, Everett WA 98203-4942; Handyman Services Hansen Shipping: 4911 Rucker Ave., Everett WA 98203-3309; Shipping Agents Ice Cream: 8031 Spokane Drive, Everett WA 98203-6723; Ice Cream Parlors Infinite Design & Build: 6901 Lombard Ave., Everett WA 98203-5328; Nonclassified Establishments Iris Tile: 11003 23rd Drive SE, Everett WA 98208-7402; Tile-Ceramic-Contractors and Dealers JC-D C Web Print Ideas: 2901 Rucker Ave. No. 102, Everett WA 98201-4253; Printers (Manufacturers) Kiss Of Joy: 6712 Wetmore Ave., Everett WA 98203-5216; Nonclassified Establishments LC Courier: 10220 Third Ave. SE No. 236, Everett WA 98208-3979; Courier Services Lasting Services: 831 41st Place, Everett WA 98201-4864; Services Not Elsewhere Classified Metro PCs: 12717 Fourth Ave. W No. W, Everett WA 98204-6467; 425-610-4152; Cellular Telephones (Services) Mike’s Taxi: 1214 25th St., Everett WA 98201-2707; Taxicabs and Transportation Service Monkey’s Drywall: 11410 Third Ave. SE No. V1, Everett WA 98208; Dry Wall Contractors Oleksandr Delivery: 11030 Evergreen Way No. D215, Everett WA 98204-6646; Delivery Service One Dog At A Time: 12000 Fourth Ave. W, Everett WA 98204-5725; Nonclassified Establishments Provari Repair Services: 4427 Rucker Ave., Everett WA 98203-2302; Repair Shops and Related Services Not Elsewhere Classified Quick Time Espresso: 8930 Whitechuck Drive, Everett WA 98208-3438; Coffee Shops Raw Vitamin Center: 2219 Rockefeller Ave., Everett WA 98201-2841; Vitamin and Food Supplements Rigel Orion: 320 125th St. SE, Everett WA 98208-6414; Nonclassified Establishments S&H Services: 14520 49th Drive SE Office, Everett WA 98208-8975; Services Not Elsewhere Classified Samba Tako Enterprise: 11008 Meridian Ave. S, Everett WA 98208-8206; Nonclassified Establishments Scrub-A-Tub House Cleaning: 928 124th St. SW No. D, Everett WA 98204-5648; House Cleaning Transcending Waters: 4610 Evergreen Way No. 7, Everett WA 98203-2872; Nonclassified Establishments Unique Desirables: 4911 Ocean Ave., Everett WA 98203-1351; Nonclassified Establishments VL Painting: 120 W Casino Road No. 31c, Everett WA 98204-1762; Painters Vega & Sons Painting: 9900 12th Ave. W No. J204, Everett WA 98204-1130; Painters


Womb To Table: 5806 151st St. SE, Everett WA 98208-8917; Nonclassified Establishments Zhora Cleaning Services: 11030 Evergreen Way No. B306, Everett WA 98204-6607; Janitor Service

Granite Falls Molly Rae Hair Designs: 19715 82nd St. NE, Granite Falls WA 98252-9802; Beauty Salons Pilchuck Village Owners Association: 122 N Indiana Ave., Granite Falls WA 98252-8454; Associations

Lake Stevens Amps & Volts: 4820 Highway 92 No. 2, Lake Stevens WA 98258-9623; Nonclassified Establishments Best Global Sales: 9214 First St. SE, Lake Stevens WA 98258-3414; General Merchandise-Retail Elite Window & Door: 2614 118th Ave. SE, Lake Stevens WA 98258-5163; Windows Fast Twitch Sports Performance: 302 82nd Drive SE, Lake Stevens WA 98258-3383; Nonclassified Establishments Holy Land Crafts: 8431 12th St. NE, Lake Stevens WA 98258-3423; Crafts JJJ AB: 2406 88th Drive NE, Lake Stevens WA 98258-6429; Nonclassified Establishments KMH Bows: 7408 20th St. SE, Lake Stevens WA 98258-4532; Nonclassified Establishments RO Legacy: 11406 22nd St. SE No. B, Lake Stevens WA 98258-5138; Nonclassified Establishments Seatown Drywall Repair: 7304 10th St. SE No. B102, Lake Stevens WA 98258-3684; Dry Wall Contractors Vallen’s Events: 565 127th Ave. NE, Lake Stevens WA 98258-5415; Events-Special Z-2 Enterprises: 5616 95th Ave. NE, Lake Stevens WA 98258-4125; Nonclassified Establishments


Yellow Cab: 1826 152nd St. SW, Lynnwood WA 98087-8765; Taxicabs and Transportation Service Yellow Cab 7 WA: 18210 36th Ave. W No. K16, Lynnwood WA 98037-3892; Taxicabs and Transportation Service

Marysville 5 Star Cleaning: 18111 25th Ave. NE No. A101, Marysville WA 98271-4797; Janitor Service AMZ Trader: 5314 67th Ave. NE No. A, Marysville WA 98270-8811; Nonclassified Establishments Arby’s: 3760 116th St. NE, Marysville WA 98271-8453; 360-454-0476; Restaurants Cobra Construction Co: 14303 Eighth Ave. NE No. 0, Marysville WA 98271; 360-5724085; Construction Companies DDD Paint Contractor: 5749 122nd Place NE, Marysville WA 98271-6257; Painters Shakers Fashion: 5321 79th Place NE, Marysville WA 98270-3843; Clothing-Retail Sound Restoration Services: 5633 70th St. NE, Marysville WA 98270-4149; Recording Studios

Mill Creek Bags Unlimited: 1204 Mill Creek Blvd. No. B207, Mill Creek WA 98012-3067; Bags-Manufacturers Bluebird Millcreek Adult Family Home: 13606 25th Ave. SE No. 1, Mill Creek WA 98012-5676; Nonclassified Establishments Catherine Matthews Images: 4023 145th St. SE, Mill Creek WA 98012-4288; Nonclassified Establishments Monroe Cascade Landworks: 26211 178th St. SE, Monroe WA 98272-9236; Nonclassified Establishments DG Tainter: 22925 150th St. SE, Monroe WA 98272-9781; Nonclassified Establishments


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African Art Import: 6527 208th St. SW No. D111, Lynnwood WA 98036-7481; Importers (Wholesale) Alderwood Media: 2208 192nd Place SW, Lynnwood WA 98036-4828; Nonclassified Establishments Booming Eye Healing Arts: 14815 Manor Way, Lynnwood WA 98087-2523; Healing Arts Butternut Blonde: 20905 13th Ave. W, Lynnwood WA 98036-3600; Nonclassified Establishments Clever Creations: 17124 12th Ave. W, Lynnwood WA 98037-3332; Nonclassified Establishments Forrest Services: 5813 186th Place SW, Lynnwood WA 98037-4328; Services Not Elsewhere Classified GEB Trucking: 3406 151st Place SW, Lynnwood WA 98087-2434; Trucking Jill Of All Jacks Trades: 4311 152nd Place SW, Lynnwood WA 98087-6134; Nonclassified Establishments Katorion Forensics: 4320 196th St. SW No. B Pmb 143, Lynnwood WA 98036-6754; Nonclassified Establishments Mav’s Aviation Services: 12918 Mukilteo No. C23-C Pmb 596, Lynnwood WA 98087; Aviation Consultants Mesk Investment 1: 19730 64th Ave. W No. 305, Lynnwood WA 98036-5957; Investments Mint + Olive Design: 15720 Manor Way No. E5, Lynnwood WA 98087-6245; Nonclassified Establishments Rasoi Indian Cuisine: Ste E15 & E16 12926 Mukilteo S, Lynnwood WA 98087; Restaurants Red Star: 16626 Sixth Ave. W No. E204, Lynnwood WA 98037-8810; Nonclassified Establishments Star Dreamer Studios: 15914 44th Ave. W No. E202, Lynnwood WA 98087-8916; Nonclassified Establishments Why Not Sara: 2610 164th St. SW No. A212, Lynnwood WA 98087-7849; Nonclassified Establishments www.Engager3000.Com: 20010 11th Place W, Lynnwood WA 98036-8663; Advertising-Computer

Jerry Steffen Jr Deaf Artist: 4405 216th St. SW No. B, Mountlake Terrace WA 98043-5936; Artists-Commercial Goodmyth: 215 S Blakeley St., Monroe WA 98272-2202; Nonclassified Establishments Hawken Consulting & Construction Services: 15274-174th Ave. SE, Monroe WA 98272; Consultants-Business Not Elsewhere Classified High Rock Excavation-Land: 20424 209th Ave. SE, Monroe WA 98272-9371; Excavating Contractors Lumineux Jewelry: 21215 58th Ave. W No. 6, Mountlake Terrace WA 98043-2061; Jewelers-Retail

Mukilteo Kardiocentric Scanning Services: 4500 Harbour Pointe Blvd. No. 41, Mukilteo WA 98275-4714; Physicians and Surgeons Little Bipsy: 1242 Crownmill Ave., Mukilteo WA 98275-2210; Nonclassified Establishments My Northwest Pro: 7728 44th Ave. W, Mukilteo WA 98275-2720; Nonclassified Establishments Prink Design: 4791 Sterling Way No. 303, Mukilteo WA 98275-6050; Nonclassified Establishments

Snohomish Catalina Coaching & Consulting: 901 First St. No. 201, Snohomish WA 98290-2982; Consultants-Business Not Elsewhere Classified Colima Fruit Co.: 12617 212th St. SE, Snohomish WA 98296-3969; Fruits and Vegetables and Produce-Retail

Stanwood Joe’s Garage: 28212 Old 99 N, Stanwood WA 98292-9478; Automobile Repairing and Service MJR Quality Construction: 30125 36th Ave. NW, Stanwood WA 98292-7164; Construction Companies



Bankruptcy filings The following Snohomish County businesses or individuals filed business-related bankruptcies with U.S. Bankruptcy Court for Western District of Washington from Nov. 1-30. 17-15097-MLB: Chapter 7, Lance I. Ray and Renee C. Ray; attorney for debtors: Jamie J. McFarlane; filed: Nov. 22; assets: no; type: voluntary; nature of business: other; nature of debt: business; type of debtor: individual 17-15142-MLB: Chapter 7, Bette Lee Yip; attorney for debtor: Kimberly J. MacLeod; filed: Nov. 29; assets: no; type: voluntary; nature of business: other; nature of debt: business

Snohomish County tax liens Tax liens are gathered from online public records filed with the Snohomish County Auditor’s Office. These federal and state liens were filed between Nov. 1-30.

Federal tax liens 201711070256: Nov. 7; Sussman, Richard A., 12102 Fourth Ave. W, Apt. 17-301, Everett 201711070257: Nov. 7; Breon, Faith C., 7628 12th St. SE, Lake Stevens, 201711070258: Nov. 7; Automotive Central Service, 9113 State Ave., Suite B, Marysville, 201711070259: Nov. 7; Baristas Coffee Company, 22117 96th Ave. W, Edmonds 201711070260: Nov. 7; Invante Salon & Spa, 910 SE Everett Mall Way, Suite 106, Everett 201711070261: Nov. 7; REPP, 924 First St., Snohomish 201711070262: Nov. 7; Garcia, Domingo, 4306 228th St. SW, Suite 8, No. 9, Mountlake Terrace 201711080086: Nov. 8; Ruiz, Sonya R., 13321 209th Ave. SE, Monroe 201711080087: Nov. 8; Ruiz, Antonio, 13321 209th Ave. SE, Monroe 201711080088: Nov. 8; Ruiz, Antonio, 13321 209th Ave. SE, Monroe 201711080089: Nov. 8; Frederickson, Cindy M., 14031 Highway 9, Snohomish 201711080090: Nov. 8; Beaver, Beverlee, 1518 179th Ave. SE, Snohomish 201711080091: Nov. 8; Beaver, Beverlee, 1518 179th Ave. SE, Snohomish 201711080092: Nov. 8; Beaver, Beverlee, 1518 179th Ave. SE, Snohomish 201711150077: Nov. 15; HAC Maintenance, 13410 Highway 99 S, Everett 201711150078: Nov. 15; HAC Maintenance, 13410 Highway 99 S, Everett 201711150079: Nov. 15; Johnson, Reuben M., 15209 175th Ave. SE, Monroe 201711150080: Nov. 15; Zimny, Tamera-Dee M., 13127 45th Ave. W, Mukilteo, 201711150081: Nov. 15; Loukas, Maximillian V, 3329 112th Place SE, Everett 201711150082: Nov. 15; Trujillo, Ring Maya P., 21508 52nd Place W, Mountlake Terrace 201711150083: Nov. 15; Francois, Christopher M., 18032 99th Ave. SE, Snohomish 201711150084: Nov. 15; Zetlen, Brian A., 8017 234th St. SW, Apt. 320, Edmonds 201711150085: Nov. 15; Black, Glenn E., 7111 197th St. SE, Snohomish 201711150086: Nov. 15; Rommel, Teresa L., 5816 74th St. NE, Marysville 201711150087: Nov. 15; Andreozzi, Najet B., PO Box 528, Lake Stevens, 201711170081: Nov. 17; Sheridan, Rosalline T., 9131 Evergreen Way, Everett 201711170082: Nov. 17; Montgomery, Cindi, 18512 93rd St. SE, Snohomish, 201711170083: Nov. 17; Cummins, Reena, PO Box 12832, Everett 201711170084: Nov. 17; Keith, Benjamin,


PO Box 385, Index 201711170085: Nov. 17; Clarke, Adele M., PO Box 1762, Stanwood 201711170086: Nov. 17; Stach, Hans D., PO Box 1762, Stanwood 201711210246: Nov. 21; Eagle Rock Manufacturing Inc., 12815 Mountain Loop Highway, Granite Falls 201711210247: Nov. 21; CTM Construction, 2311 136th Place SW, Lynnwood 201711210248: Nov. 21; NWPD, 11014 19th Ave. SE, Suite 8, Everett 201711210249: Nov. 21; Trike Stop, 23107 100th Ave. W, Suite 1, Edmonds 201711210250: Nov. 21; Zink, Lynn A., 8402 Eighth Place SE, Everett 201711280514: Nov. 28; Kinkead, D. Lorraine, 6821 40th St. NE, Marysville 201711280515: Nov. 28; City Builders Inc., Po Box 5128, Lynnwood 201711280516: Nov. 28; Cedar Creek Adult Family Home, 1401 Cedar Ave., Marysville 201711280517: Nov. 28; Cedar Creek Adult Family Home, 1401 Cedar Ave., Marysville 201711280518: Nov. 28; Crosson Trucking Inc., 4405 S Machias Road, Snohomish 201711280519: Nov. 28; Romeos Restaurant & Pizzeria, 2110 76th Ave. W, Unit A, Edmonds 201711280520: Nov. 28; Grasseth, Heather J., 15012 23rd Ave. NE, Arlington 201711290318: Nov. 29; Young, Seth S., Estate Of, 6819 Armar Road, Marysville 201711290319: Nov. 29; Seen On Screen TV Inc., 4017 Colby Ave., Everett 201711290320: Nov. 29; Hatch, Steven L., 21781 Oak Way, Brier 201711290321: Nov. 29; Copas, Gregory S., 928 Merea Lane, Sultan 201711290322: Nov. 29; Smokey Point Electric Inc., 3810 166th Place NE, Suite 203, Arlington 201711290323: Nov. 29; Top Secret Customs & Restorations, 18935 59th Ave. NE, Arlington 201711290324: Nov. 29; Clear Lake Village, 20127 46th Ave. NE, Arlington 201711290325: Nov. 29; Buck, Brent A., 1225 183rd St. SE, Apt. M306, Bothell 201711290326: Nov. 29; Sales, Leola T., 908 39th St., Everett 201711290327: Nov. 29; Smith, Karen K., 322 172 Place SW, Apt. B, Bothell 201711290328: Nov. 29; Wilder2 Corp., 1223 187th St. SE, Bothell 201711290329: Nov. 29; Ketchum, Robert W. III, 25415 23rd Ave. NE, Arlington

Release of federal tax liens 201711070263: Nov. 7; Ross, Kevin, 2821 152nd St. SW, Lynnwood 201711070264: Nov. 7; Pynsky Raymond, PO Box 12014, Mill Creek 201711070265: Nov. 7; Tompkins Gregory, 13111 29th Place W, Lynnwood 201711070266: Nov. 7; Lacasse John R, 3217 Grand Ave., Everett 201711070267: Nov. 7; Evanger Mark A. and Kuhr Liliana E., 6017 136th Place SW, Edmonds 201711070268: Nov. 7; Bollefer, Timothy M., 20225 179th Place SE, Monroe 201711070269: Nov. 7; alley Techs Inc., 4630 200th St. SW, L2, Lynnwood 201711070270: Nov. 7; Goings, Stephanie, 3607 W Mukilteo Blvd., Everett 201711070271: Nov. 7; Lacasse John R, 3217 Grand Ave., Snohomish 201711070272: Nov. 7; Vo, Nhan H. and Nguyen, Dieu T., 3607 W. Mukilteo Blvd., Everett 201711070273: Nov. 7; Goings, Stephanie, 3607 W Mukilteo Blvd., Everett 201711070274: Nov. 7; Higgins, Jerry C., 3013 W Marine View Drive, Apt. C, Everett


201711070275: Nov. 7; Goings, Stephanie, 3607 W Mukilteo Blvd., Everett 201711070276: Nov. 7; Ross Michael and Stalsberg Dawn; 11105 Seventh Place W, No. 3, Everett 201711070277: Nov. 7; Reeves-Holzgrafe, Barbara J., 6825 Highland Drive, Everett 201711070278: Nov. 7; Ross Michael and Stalsberg Dawn; 11105 Seventh Place W, No. 3, Everett 201711070279: Nov. 7; Automatic Entries Inc., 6720 210th St. SW, Suite A, Lynnwood 201711070280: Nov. 7; Sea Com Corp., PO Box 434, Mountlake Terrace 201711070281: Nov. 7; Valley Techs Inc., 4630 200th St. SW, Suite L2, Lynnwood 201711070282: Nov. 7; Graves David R., 3525 174th Place NE, Arlington 201711070283: Nov. 7; Pynsky, Raymond, Po Box 12014, Mill Creek 201711070284: Nov. 7; Mosbacker, Martin D., 10965 36th St. NE, Lake Stevens 201711070285: Nov. 7; Diversified Northwest Inc., 13619 Mukilteo Speedway, Suite D5, Lynnwood 201711070286: Nov. 7; Closet Guys Inc., 4806 56th Place NE, Marysville 201711070287: Nov. 7; Whitmore, Daniel R., 5402 13th Ave. W, Everett 201711150088: Nov. 15; Bio Management Northwest Inc., PO Box 564, Mountlake Terrace 201711150089: Nov. 15; Miller, Jeff R., 8406 70th St. NE, Marysville 201711150090: Nov. 15; Bio Management Northwest Inc., PO Box 564, Mountlake Terrace 201711150091: Nov. 15; Guzman Trucking Inc., 5805 Sixth Ave. NW, Tulalip 201711150092: Nov. 15; Bio Management Northwest Inc., 18318 Parkcrest Court SE, Yelm 201711150093: Nov. 15; Bio Management Northwest Inc., 18318 Parkcrest Court SE, Yelm 201711150094: Nov. 15; Bio Management Northwest Inc., PO Box 564, Mountlake Terrace 201711150095: Nov. 15; Catanzaro, John A., 5015 175th St. SE, Bothell 201711150096: Nov. 15; Catanzaro, John A., 5015 175th St. SE, Bothell 201711150097: Nov. 15; Jung, You Sok and Kang, Stephanie; 19631 80th Place W, Edmonds 201711150098: Nov. 15; Collins, Mark and Tritt-Collins, Sally; 25524 Jim Creek Road, Arlington 201711150099: Nov. 15; Sessa, Vincent A., 2320 121st St. SE, Everett 201711150100: Nov. 15; Shea Edwards Furniture, 32615 Cascade View Drive, Suite A1, Sultan 201711150101: Nov. 15; Martinez, Angie, 7217 Hawks View Drive, Arlington 201711150102: Nov. 15; Devera, Merlit S., 15426 36th Ave. SE, Bothell 201711150103: Nov. 15; Collins, Mark and Tritt-Collins, Sally, 25524 Jim Creek Road, Arlington 201711150104: Nov. 15; Stapp, Mark A., 218 Noble Way, Granite Falls 201711150105: Nov. 15; Stapp, Mark A., 218 Noble Way, Granite Falls 201711170087: Nov. 17; Wood Structures Inc., 21411 55th Ave. SE, Woodinville 201711210251: Nov. 21; Haapalainen, Jeffrey A., 6416 Fleming St., Apt. B, Everett 201711210252: Nov. 21; St. Jude Comfort Care and Ocana, Aleta; 9606 11th Place SE, Lake Stevens 201711210253: Nov. 21; Tillman, Mark, 6706 73rd St. NE, Marysville 201711210254: Nov. 21; St. Jude Comfort Care and Ocana, Aleta; 9606 11th Place SE, Lake Stevens 201711210255: Nov. 21; Rose, Stephen D., 10014 149th St. SE, Snohomish 201711210256: Nov. 21; Northstar Marble & Granite Inc., 3337 Paine St., Everett

201711210257: Nov. 21; Northstar Marble & Granite Inc., 3337 Paine St., Everett 201711210258: Nov. 21; Action Jackson Drain Cleaning & Plumbing, 23930 Highway 99, Edmonds 201711210259: Nov. 21; Brossard, Jeffrey B., 17607 84th Ave. NE, Arlington 201711280521: Nov. 28; Graham, James S., 4921 66th Ave. NE, Marysville 201711290330: Nov. 29; Camden, Hans P., 7125 66th St. NE, Marysville 201711290331: Nov. 29; Basset, Brian W., 15002 72nd Ave. W, Edmonds 201711290332: Nov. 29; Butler, Jules R., 7520 184th Place SW, Edmonds 201711290333: Nov. 29; McMillan, Michael, 6231 St. Andrews Drive, Mukilteo 201711290334: Nov. 29; McIlrath Chris A., 8611 Vistarama Ave., Everett 201711290335: Nov. 29; Delaney, James P., 2424 258th St. NE, Arlington 201711290336: Nov. 29; Delaney, James P., 2424 258th St. NE, Arlington 201711290337: Nov. 29; Delaney, James P., 2424 258th St. NE, Arlington 201711290338: Nov. 29; Arnold, Jean T. and Arnolds Contract Design; 12414 Highway 99, Suite 9, Everett 201711290339: Nov. 29; Buenos Aires Grill; 21117 48th Place W, Lynnwood 201711290340: Nov. 29; Warner, Renee, General Delivery, Marysville 201711010593: Nov. 1; Thomas, D.B., 18920 111th Place SE, Snohomish 201711070680: Nov. 7; Castle, Darlene Jan, 1616 83rd Ave. SE, Everett

Satisfaction of employment security lien 201711170400: Nov. 17; Trinity Construction, State Of Washington (Dept Of), 201711210449: Nov. 21; Wound Ostomy Continence, State Of Washington (Dept Of), 201711210461: Nov. 21; Carey, Pennie L., State Of Washington (Dept Of) 201711210463: Nov. 21; Carey, Pennie L., State Of Washington (Dept Of) 201711210464: Nov. 21; Angels Concrete Inc., State Of Washington (Dept Of) 201711210467: Nov. 21; Open Air Construction, State Of Washington (Dept Of) 201711210472: Nov. 21; Drywall Pros Inc., State Of Washington (Dept Of) 201711280775: Nov. 28; Bear Creek Metal Technology, State Of Washington (Dept Of) 201711300369: Nov. 30; Orca Electrical Contract, State Of Washington (Dept Of) 201711300371: Nov. 30; Orca Electrical Contract, State Of Washington (Dept Of) 201711300374: Nov. 30; Moroseos, Kyriakos and Venus Greek & Italian, State of Washington (Dept Of) 201711300376: Nov. 30; Venus Greek & Italian, State of Washington (Dept Of) 201711300377: Nov. 30; Venus Greek & Italian, State of Washington (Dept Of) 201711300379: Nov. 30; Sixty 60 Minute Tune, State of Washington (Dept Of) 201711300381: Nov. 30; Sixty 60 Minute Tune, State Of Washington (Dept Of) 201711300384: Nov. 30; Sterling Construction, State Of Washington (Dept Of) 201711300386: Nov. 30; MTA Construction Inc. State Of Washington (Dept Of)

Withdrawal of federal tax liens 201711290341: Nov. 29; Basset, Brian W., 15002 72nd Ave. W, Edmonds 201711150106: Nov. 15; Details Unlimited Inc., 401 Howell Way, Edmonds 201711150107: Nov. 15; Details Unlimited Inc., 401 Howell Way, Edmonds 201711150108: Nov. 15; Details Unlimited Inc., 401 Howell Way, Edmonds

List it or find it in The Daily Herald. 425-339-3100 •







f e s t i va l o f


Thank you to all who made the 32nd annual Festival of Trees such a great success! Together, we raised $1.2 million to support Children’s Services at Providence Regional Medical Center Everett.

Event Chairs: Carlene & Geoff Goldfinch, Liz & Joe Goldfinch, and Jenae & Boe Nelson

title sponsor

platinum sponsors

silver sponsors

Moss Adams LLP

Radia Inc., PS.

Mortenson Construction Sodexo

North Sound Emergency Medicine

The Everett Clinic

bronze sponsors

Klein Honda


Seattle Children’s

Premera Blue Cross

Coastal Community Bank

Providence Medical Group RA Investment Properties, LLC

Courrier & Boggeri General Dentistry

Rodland Toyota of Everett

Dwayne Lane’s Auto Family

Roy Robinson Chevrolet, Subaru & RV Center

Frontier Communications

Western Washington Medical Group

Heritage Bank

gold sponsors

distinguished platinum sponsors

Mary Jane Miller in honor of Ross Miller, Sr. Sean & Lisa Kelly, Merrill Lynch

Spirit of Festival Award: Jan & Harv Jubie and Linda & Larry Jubie

Peoples Bank Somnia Anesthesia ZGF Architects media sponsor

Gaffney Construction Hermanson Company Harv & Jan Jubie Larry & Linda Jubie




CORT Party Rental Stadium Flowers


In addition to those listed above, there are many who have contributed their time, talent and resources. Thank you to everyone for such tremendous support and making this incredible holiday event possible year after year.



SNOHOMISH COUNTY ECONOMIC DATA Closed sales, residential real estate

Unemployment rate, percent

Continued unemployment claims

Aerospace employment

Construction employment

Professional services employment

Local sales tax distributions, Snohomish County and incorporated cities


































































































































































































































Consumer price index, King and Snohomish counties 250.385













Pending sales, residential real estate



ECONOMIC DATA PUD retail electricity use, kilowatt hours

Snohomish County PUD connections

New vehicle registrations

Average gas price (regular, unleaded























































































































































Believing in Abilities

Sherwood’s Business Partners make the critical difference in bringing innovative and inclusive services to children and adults with disabilities throughout Snohomish, Island and Skagit Counties. THANK YOU for all YOU enable every day!

LESS DRIVING. MORE FLYING. Coming Soon: Fly nonstop out of Paine Field on Alaska Airlines. That long drive to the south end can be a thing of your past. You’ll make better use of your time. And you’ll earn and redeem Alaska Mileage Plan™ miles closer to home starting in late 2018. That’s all kinds of winning with your home town airline.



Boeing stock price

Lake Stevens




Herald Business Journal - 1.01.2018  


Herald Business Journal - 1.01.2018