Women WHIDBEY

IN BUSINESS

A Supplement to the Whidbey News-Times & South Whidbey Record

2017

• Whidbey Island Women in Business •October • 2017

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Coldwell Banker Bain (CBBain) has been helping people buy and sell their most important investments in the Pacific Northwest since 1972. We understand that real estate is more than just a business transaction. It’s an essential part of building a safe, happy, and prosperous life. We’ve learned that contemporary tools help make buying and selling a home more enjoyable and successful. Yet it’s our large network of real estate professionals that really makes the difference. Our brokers bring years of experience in home preparation, price setting, inspection guidance, and contract negotiations. We put our knowledge on your side with the skills, expertise, and market insights our customers have come to expect.

Linda-Rae Olsen

Real Estate is my passion! Buying & selling real estate can be exciting & stressful all in one. My goal is to make it a pleasant experience for you. I have honed my skills over the years, and provide my clients with smooth, professional real estate experiences handled with honesty and integrity. I am a Certified Residential Specialist (CRS) and a Graduate of the Realtor Institute (GRI) with 15+ years of experience and many successfully closed transactions. LindaRaeOlsen@cbbain.com

As a military spouse I know all the challenges of having to relocate, and  I have spent years buying, selling, renting and renovating my own investments. I am a certified Military Relocation Specialist as well as an accredited Staging Professional.   Interior architecture and design are a passion of mine, and I enjoy helping my clients find the greatest potential in their new homes, or to prepare and stage their existing homes to sell.   Svenja Simon-Marshall SvenjaSimonMarshall@cbbain.com

Elizabeth (Liz) Perron

As a professional licensed REALTOR, I can help you discover and love this wonderful island and surrounding area. My services can maximize your home-selling or home-buying needs while you make a positive investment toward your future. Whether it’s buying, selling, or relocating,  I represent my clients with integrity and hard work. I am passionate, tech savvy, and responsive. My main market area includes Skagit, Island, and Whatcom Counties. ElizabethPerron@cbbain.com

The Mayo Home Team Lacee Root, Jacki Mayo and Anya Mayo

Coldwell Banker Bain Anacortes 3110 Commerical Avenue, Suite 101 Anacortes, WA 98221 360.293.4511 ColdwellBankerBain.com/Anacortes

Lana Thompson Principal Managing Broker

Lori Clark

Mona Myers

I find it very rewarding when I can help the sellers and buyers open the door to new dreams and future memories. I can’t imagine doing anything else. I have worked the past 17+ years as a Realtor® gaining knowledge which is an asset to finding the right home in the right timeline. As a full-time agent, I believe in working hard, in utmost professionalism & with a strong code of ethics. LoriClark@cbbain.com

With over 20 years in Anacortes Real Estate, it is my pleasure to work with both Buyers and Sellers. I have been a REALTOR with Coldwell Banker since 1994. Real Estate buying and selling can be a big decision and connecting all the details is very important. I take great pride in representing my clients honestly and fairly. You will always get a straight forward approach and excellent customer service during every step of your Real Estate transaction. MonaMyers@cbbain.com

The Mayo Home Team is a family business of three licensed Realtors, here to help you achieve your financial goals through real estate investing. With our combined 29 years of experience in the real estate industry, you will be well taken care of by our family team of professionals. Working with a team that is composed of both new and experienced agents provides consumers with anColdwell abundance ofBanker resourcesBain and Anac abilities. Our dynamic personalities and diverse skills as Realtors will be benefi cial toCommerical your unique needs 3110 Avenue, Suit while providing you with an unparalleled experience. Anacortes, WA 98221 LaceeRoot@cbbain.com, JackiMayo@cbbain.com, AnyaMayo@cbbain.com 360.293.4511 ColdwellBankerBain.com/Ana

October • 2017

• Whidbey Island Women in Business •

WOMEN OF THE ARTS

Pianist Sheila Weidendorf Now Accepting New Students

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WOMEN OF THE ARTS

WOMEN OF THE ARTS

Island Dance & Gymnastics

Naomi Schneider Owner

360-341-1282

Sheila is a regularly performing pianist & harpsichordist in the greater Seattle area and on Whidbey Island. She is the founder & director of Island Consort, a Whidbey Chamber ensemble.

islanddance@whidbey.com http://islanddanceandgymnastics.com

ISLAND DANCE & GYMNASTICS

Located in Langely between LMS & WCT

CLASSES: CLASSES: ~Enliven Your Love of Music! ~Beginners to Advance Students Accepted --Adults or Children (Age 9 & above) ~Learn the Basics of Note Reading ~Develop or Perfect Technique ~Develop Sight-Reading Skills ~Hone the Art of Smart Practicing for Best Results ~Receive Performance Coaching (including small chamber ensembles) ~Learn to Liberate the Music from the Score!

Ballet Pointe Modern Jazz Tap Hip Hop Lyrical Middle Eastern Contemporary

$60 One-Hour Lesson $45 45-Minute Lesson $30 30-Minute Lesson

Musical Dance Theatre Performing Team Ballroom Gymnastics

Island Dance & Gymnastics Register in person

Pre Dance Clogging Arial Fabric

SSpecial PECIAL PPricing RICING FOR A DULTSand ANDSeniors S ENIORS for Adults

sweidendorf@whidbey.com 360-320-2362

Aug. 8 — 19 • 11 a.m. — 4 p.m. (or on-line!) Ongoing registration until classes are full!

Creative Dance

Fall classes begin Sept. 6th

360-341-1282

861 Pioneer Way, #2 islanddance@whidbey.com http://islanddanceandgymnastics.com Oak Harbor Located in Langley between LMS & WCT

Naomi Schneider attributes her business’ success to an increasing interest in the card-making classes, as well as scrapbooking and other types of arts and crafts. Schneider loves sharing her love of arts and crafts, and she appreciates the sense of community and togetherness that the classes create. “Women are getting together, socializing, becoming friends,” Schneider said in a recent Whidbey News-Times article. “Truly I love the classes… I love to get people excited about art.”

360.240.9449 ngscollage@gmail.com

Empowering Women Through Dance.

WOMEN OF BEAUTY SERVICES

WOMEN OF BEAUTY SERVICES

WOMEN OF REAL ESTATE John L. Scott Real Estate

ADA MOSELEY O wner Ada Moseley, owner, has over twenty years of experience in the hair industry, and provides the highest quality of hair care and hair products in the Pacific Northwest. She values diversity and respect, and is known for her ability to make every client feel special. At CreAda’s you can do the unthinkable, without compromising the integrity of your hair.

Wigs & Hair Extensions CreAda Styles & Cutz Hair & Wig Salon 360-279-1644 890 S.E. Bayshore Dr. #3 Oak Harbor, WA 98277

CHERYL KEEFE Broker/Owner

MARY KAY COSMETICS

Tina Joiner

Independent Beauty Consultant Tina has been in business 16+ years servicing women’s skin care and cosmetic needs. She has built her reputation and client base by providing excellent customer service and products that come with a 100% satisfaction guarantee. For a complimentary skin care analysis, color application tips or a full makeover contact her at:

360-672-0326 CLyness@marykay.com www.marykay.com/CLyness

WOMEN OF REAL ESTATE

Whidbey Island South

216 1st Street, Langley

C: 206.930.7316 O: 360.221.1828 cheryl@whidbey.com

WOMEN OF REAL ESTATE

Annemarie Catlett

Whidbey View Homes, Inc Pamela Z. Hill

Broker/Realtor

Owner/Designated Broker

11 NW Coveland, Suite A Coupeville 360-678-2095 WhidbeyViewHomes.com

We opened our doors just shy of 5 years ago here on the waterfront in Langley and are so thankful for the support of this amazing community. Our “Team Langley,” Anne, Annemarie, Dan, Dana, Elly, Karen, Katrena, Kelley, Kim, Lisa, Rachael, Stacie, Steve, Terri, Trish, and myself are committed to you, to providing the best customer service possible, world class upstream marketing and playing an active role in our neighborhoods, the Island at large and the needs of everyone we can support through our efforts. Stop by anytime, catch up on what’s happening in the local Real Estate market and enjoy, as we do, our vibrant seaside town where something amazing is always going on!

After 20 years in California, I left the sun, palm trees and traffic jams behind to start a new life on Whidbey Island. I decided that I could best serve my clients here by establishing my own full-service brokerage focusing on the ideals I value. ATTENTION: I stress the importance of communication; I listen, learn your needs, and concentrate on reaching your goals. FOCUS: I closely monitor the waterfront and view property segments of the market, so I know inventory and conditions that will impact your purchase or sale. PROFESSIONALISM: I am a full-time licensed real estate broker, with 30 years of sales experience and the real estate knowledge to provide the service you expect. I hold memberships in the National Association of Realtors, Washington Association of Realtors and Whidbey Island Association of Realtors. “Uncompromising Service for Exceptional Clients”

Whidbey Island South

360-221-7588 annemarie@whidbey.com www.AnnemarieCatlett.com

Exceptional Service that ExceedsExpectations

Buying or selling a home is the largest investment most people will ever make whether a first-time buyer, upgrade, down size, vacation home or investment. Guiding buyers and sellers through this process step by step, creating a smooth transaction and positive end result is Annemarie’s mission with the unique goals of each of her clients in mind. Annemarie began her Real Estate career 15 years ago in California after spending many successful years as Director of Marketing and Events Manager in the corporate world. Real Estate quickly became her passion. She relocated to the Northwest area 5 years ago to be closer to family and fell in love with life on Whidbey Island and all that it has to offer. “To give real service, you must add something which cannot be bought or measured with money and that is sincerity, honesty and integrity.”

• Whidbey Island Women in Business •October • 2017

Page 4 WOMEN OF REAL ESTATE

Windermere Real Estate Sharon Boyle Broker, Realtor®

Unparalleled Client Service Creative Comprehensive Professional Committed to Client Satisfaction Let me welcome you to Whidbey Island and facilitate your arrival as a newcomer by introducing you to our wealth of local resources. If you are moving on to a new destination and new dreams, let me collaborate, negotiate and assist with that process.

360-224-5266 sharonboyle@windermere.com 5531 Freeland Ave, Freeland Windermere Real Estate/South Whidbey

“Information and knowledge of the market, process and local sources for home related services.... all this with a friendly helpful attitude... Sharon was always on top of things and willing to go the extra mile.” “Sharon was wonderful from start to finish with negotiations, organization and communication. She is on top of all aspects.”

WOMEN OF REAL ESTATE

CANDACE JORDAN Cell: 206-391-0189 cjordan@whidbey.com www.Candace-Jordan1.KW.com

SOUTH WHIDBEY ISLAND

“I am committed to helping you accomplish your real estate goals on Whidbey Island! Whether you are buying, selling or dreaming, I trust you will find me knowledgeable, enthusiastic and professional. Consistently among the top one percent of Whidbey Island Brokers, I look forward to listening and sharing my expertise.”

WOMEN OF REAL ESTATE

WOMEN OF REAL ESTATE

Geri Morgan

WINDERMERE: Judith Zapanta-Borras

ABR, CRS, GRI, SRES

Managing Broker

Your Real Estate Professional

Whidbey Island is very versatile, so it stands to reason that the buyers and properties are as well, & every transaction has different elements. That’s just another reason to keep your fingers on the pulse of this unique market & the continuing education on law, finance, & real estate in general is a must. “Geri’s career of 31 plus years & island residency of 47 plus years is considered a benefit to her clients, but they also turn to her because of her integrity, & customer service. They know that she cares about her clients as well as her community.” Geri says “People don’t care what you know, unless they know that you care.”

415 SE Pioneer Way, Oak Harbor 360-675-5915 ext. 227 “In addition to being a fabulous realtor, my husband gmorgan@whidbey.net and I consider ourselves fortunate to regard Geri www.gerimorgan.com Morgan as a friend,” said past clients Hazel Thomas

and Gary Lockhart, who moved to Whidbey from the Chicago area. “Through Geri, we were able to easily transition into the fabric of the community.”

WOMEN OF REAL ESTATE

WHIDBEY ISLAND NORTH

For 39 years, Judith has helped hundreds of clients with real estate transactions. She is a consistent Top Ranking Level Producer because of her priority care for her customers needs and satisfaction.

She provides professional service with honesty, reliability Cell 360-914-7759 and dependability. Her Other 360-675-1707 knowledge and expertise assure 32785 SR 20, Ste 4 constant consistent service. She is also dedicated and committed Oak Harbor to the satisfaction of her clients. judith@whidbey.net This has ranked her as one of the judithzapanta@windermere.com leading realtors in Oak Harbor www.judithzapanta.withwre.com since 1989.

CALL OR SEE HER TODAY.

WOMEN OF REAL ESTATE

My specialty is... listening to YOU! Everyone buys or sells a home, or investment property for that matter, with one objective in mind. 3 decades of managing and selling real estate has taught me this is a process; my job is to help you sort through your options and determine the best steps to make a plan, YOUR plan, to upgrade your life! Experience offers Perspective!

Marchele Hatchner REALTOR®

360-320-3076 or 331-5976 marchele@cbwhidbey.com www.HatchWhidbey.com

I love Whidbey Island! It is truly one of the best places on earth to call home.  It’s a slower pace where you relax the moment you smell the salt in the air on the ferry ride. I am lucky to say that Whidbey has been my home for over 15 years now and I wouldn’t have it any other way.  It is truly one of the best places on earth to call home.

Karen White, Broker

Your Whidbey Connection 360-544-2380 cell In 2016 I was awarded the Whidbey 360-221-1828 office Island Association of Realtors Rookie KarenWhite@johnlscott.com of the Year Award, as well as the John L. Scott President’s Elite Award. Attention to detail is key and especially important in my career as a real estate broker. I listen to what you tell me. Buying a home can be emotionally and financially challenging. And here on Whidbey Island, we have unfamiliar things like septic systems, wells, easements, beach rights and tidelands.  I will help with these as I am committed to giving the same attention to detail in every transaction I’m involved in. A quote I truly believe in:  “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  - Maya Angelou

John L. Scott Real Estate • Whidbey Island South 216 1st Street • PO Box 1532 • Langley, WA

14596 State Route 525, Langley, WA 98260 WOMEN OF REAL ESTATE

SERVING REAL ESTATE SINCE 1978 A Reputation for Excellence!

For most people, buying a home is the largest investment they’ll ever make. “Whether it’s a move up, sizing down, retirement, investment, or a first time purchase; being a part of that is something I consider an honor,” said Realtor Geri Morgan. “I love the challenge in finding the right connection, in purchase or sale.”

WOMEN OF REAL ESTATE

WOMEN OF REAL ESTATE

Julie Bean Sandra Menashe

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Broker, Realtor

Most of you know since 1984 my desire has been to help Buyers and Sellers reach their goals through Real Estate. Consistently being amongst the Top Sellers at Dalton Realty, I attribute this success to my experience, enthusiasm, listening skills, and being available 24/7. What makes the difference is going the extra mile, and the personal care I give, knowing this is a service, and a honor to help. I have been told being here for so many years on Whidbey gives me a edge. My knowledge and advice is trusted, so past clients feel confident to come back and refer their family and friends, which validates the business that I love. Feel free to give me a call so I can have the opportunity to work with you.. With Gratitude, Sandra

When Experience Counts Call Me 360-929-2368 sandym@whidbey.com 9546 SR 525, CLINTON WA 98236

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WHIDBEY READERS CHOICE AWARDS

B: Renee Ross | Jessica Hilleshiem | Sarah Erbe | Jennifer McGlothlin F: Stephania Schleipman | Michelle Klasen | Jackyln Allen | Cheryl Lueder

Windermere Knows Whidbey

From the Bridge to the ferry, if you’re looking to rent or need your home managed on the Island, Windermere Property Management knows Whidbey like nobody else.

Best in the Business

When it comes to property management, Windermere is second to none. With offices throughout the island we offer unmatched services for both tenants and owners with prompt, personal attention that’s focused on matching the best local properties with the best tenants.

rentwhidbey.com 360-675-3329, North Whidbey • 360-331-6636, South Whidbey

If you want a DOWN-to-EARTH broker, call me! I will apply the same work ethic and energy to your transaction that I would apply if it were my own home. I strive for your satisfaction throughout the process right up to reaching the final goal of either buying your dream home or selling the home you own. Working together, you can be assured that you will be treated professionally and with respect.

cell: 206.601.8244 office:  360.331.6006 223 Second St. Langley, WA 98260 juliebean@windermere.com

Windermere Real Estate/South Whidbey

October • 2017

• Whidbey Island Women in Business •

RE/MAX Acorn Properties 32800 State Route 20, Suite #2 Oak Harbor, WA 98277 (360) 679-4585 whidbeyrealestateinfo.com

Terri Neilon Terri is the Broker Owner of RE/ MAX Acorn Properties and RE/MAX Seaside Properties. She is best known for her commitment to volunteering and giving back to her community. Her designations include Certified Residential Specialist, Certified Internet Professional, Graduate Realtor Institute, and Certified Distressed Property Expert. Her goal is that when you close your transaction that you will refer friends and family to our office because of the great service received.

Alisha Legaspi I focus on making the buying and selling process as effortless as possible for my clients so they can enjoy a stress free transition as they embark on a new chapter. I met my husband in middle school, and we loved growing up in the Great PNW, but when he joined the Navy we had to move quite a few times before finally ending up back at home. While experiencing new places is exhilarating, moving can be overwhelming. I dedicate my time and energy to keeping up with our current market, furthering my education by completing my BS at Columbia College, and guaranteeing that each client is satisfied at the end of our transaction. Empathizing with the military community as a Navy Wife I have earned my designation as a Military Relocation Specialist. The journey of a thousand miles begins with a single step.

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ACORN PROPERTIES & SEASIDE PROPERTIES ACORN PROPERTY MANAGEMENT

Kathi Phillips Kathi began her Real Estate career in 1981 in Oak Harbor and works tirelessly for her buyers and sellers. She is committed to her clients and happy to help them achieve the dreams of home ownership. Giving back to the community is a big part of her commitment to Oak Harbor and Whidbey Island. Kathiʼs Specialties include: 1st Time Home Buyers, Military Personnel, Senior Communities along with Condominiums and New Constructions. Designations: Managing Broker, Certified Residential Specialist, and Graduate Realtor Institute.

Sheila Davies I began my real estate career as a realtor on Whidbey Island in 1976. During those 40 years, I have enjoyed meeting clients, finding special homes for buyers, marketing homes for sellers, and making new long lasting friendships. Whidbey has been a beautiful place to live and I love sharing this Island with buyers choosing to relocate to the Pacific Northwest. With my partner Wayne Lockeʼs background in the military and in financing, we are both Military Relocation professionals and enjoy working with first time home buyers relocating here to NAS Whidbey. We want to give back to our community and have been involved with Sunrise Rotary, Boys and Girls Club, American Cancer Society, and the Oak Harbor Elks along with being active on the National, State and Local Realtor Assns., ascribing to the Realtor Code of Ethics. My designations include Graduate Realtor Institute, Accredited Buyer Representative, Certified Residential Specialist, E-Pro, and Managing Broker.

Patty Folkstad With more than 16 yearsʼ experience with foreclosures, I am now currently the office Asset Manager for Freddie Mac REOʼs. It takes enormous amounts of attention to detail and organizational skills that come naturally to me, as a matter of fact I love it! If you need help finding your home, selling your home or questions on foreclosures be sure to contact me!

Christina Nelion Shultz Christina grew up on Whidbey Island and started working in property management when she was 16 and got her license when she was 21. She is a licensed assistant to Terri Neilon and keeps up to speed in the latest technologies and local market trends. Communication with clients is critical and she helps keep clients informed during the transaction. She graduated from the University of Washington with a degree in Political Science.

RE/MAX Seaside Properties 914 3rd Street, Suite A Langley, WA 98236 (360) 221-6551 whidbeyproperties.com

Paige Bates Paigeʼs business philosophy is simple: “treat every client in the exact manner she would want to be treated if she were buying or selling her own home. Along with the CRS designation Paige has also earned the Military Relocation Specialist and Seniors Real Estate Specialist Certifications. This excellence in education and experience, coupled with her continued commitment to the community she is honored to serve, makes Paige Bates the choice for all of your Residential real estate needs.

Lois Guerero With more than 25 years of working in the Whidbey Island real estate market, Lois has a passion for being the very best at what she does, staying up to date in order to make certain each transaction is completed with the utmost professionalism, and concern for her clients best interest.

• Whidbey Island Women in Business •October • 2017

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12-MONTH SUBSCRIPTION TO

232 Editions Annually. 127 Years. 23 Staff Members.

WHIDBEY NEWS-TIMES or SOUTH WHIDBEY RECORD $45 per year with ONE ADDITIONAL MONTH FREE!

ONE WHIDBEY.

News-Times WHIDBEY

Networking is linked to many measures of professional success. What better way to keep connected than through your community newspaper?

RecoRd

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SUBSCRIPTION INCLUDES FULL ACCESS TO ONLINE CONTENT AT

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Whidbey News-Times South Whidbey Record Whidbey Crosswind

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Please fill out and send to Circulation Division address shown or bring to our business offices in Oak Harbor, Coupeville or Freeland. On island non-mailed delivery only, within specific north/south delivery routes. Cannot be combined with any other offers. No Cash Value. Offer expires on 12/31/2017.

WOMEN OF FINANCE

Kathy Jones Owner, Enrolled Agent

Debbie Scharer Office Administrator

Veronica Purin Office Manager

Jasmine Herrion Bookkeeper

Joanne Skaar Tax Preparer

Shari Meagher Tax Preparer

Mandy San Angelo Enrolled Agent

Theresa Byrne Office Administrator

Heather Miller Payroll Specialist

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Celebrating 30 Years in Historic Oak Harbor

6 TIME WINNER BEST ACCOUNTANT/CPA

360-675-3030 jaoffice@kjonesinc.com www.kjonesinc.com 1199 SE Dock Street, Oak Harbor

IRS Resolution ◆ Tax Returns ◆ Business Consultation ◆ QuickBooks Bookkeeping ◆ Payroll ◆ Estate Planning ◆ Retirement

October • 2017

• Whidbey Island Women in Business •

WOMEN OF FINANCE

Page 7 WOMEN OF FINANCE

WOMEN OF FINANCE

DeRhonda has more than 25 years of experience in the real estate industry. Her understanding of the home financing process provides her clients with the confidence to move forward, and their real estate agents the assurance of a smooth transaction. Add this to a large variety of low-fee home loan products, and you have a winning combination.

“I do my best to set realistic expectations in the beginning to prevent surprises at the end.” - DeRhonda

A long-time Whidbey Island resident, her knowledge of the area and special loan programs benefit her clients. She provides friendly, confident, and timely communications ensuring her clients understand the entire home loan process.

Lyn is a certified mortgage planning specialist with more than 25 years of experience. She takes pride in offering competitive rates, a variety of home loan products, low fees, and a friendly approach to lending. The best part of her job is the opportunity to consult with borrowers to find the right home loan products to fit their needs.

“I love it when a client calls me on the first day in their new home and shares their excitement.” - Dawn

“I strive to provide a high quality experience with relevant discussions and a personal approach to your mortgage needs.” - Lyn

Lyn Bankowski

DeRhonda Porter

Dawn Tennant

NMLS #94118 Sr. Mortgage Loan Originator

NMLS #305224 Sr. Mortgage Loan Originator

d.porter@alaskausamortgage.com rhondaporter.net

d.tennant@alaskausamortgage.com dawntennant.com

NMLS #304060 Assistant Vice President Sr. Mortgage Loan Originator

(360) 679-5632

THE

l.bankowski@alaskausamortgage.com lynbankowski.com

650 NE Midway Blvd., Suite 101, Oak Harbor, WA 98277

Washington Consumer Loan Company License #CL-157293

WOMEN OF FINANCE

(360) 969-5550

People you know. A name you trust.®

650 NE Midway Blvd., Suite 101, Oak Harbor, WA 98277

Washington Consumer Loan Company License #CL-157293

BEST OF

WHIDBEY READERS CHOICE AWARDS

People you know. A name you trust.®

650 NE Midway Blvd., Suite 101, Oak Harbor, WA 98277

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(360) 679-5652

Washington Consumer Loan Company License #CL-157293

WOMEN OF FINANCE

WOMEN OF FINANCE

Sue Blouin CIC, ACSR

Bonnie Wallin, CISR Elite Insurance Agent

Insurance Agent

Leavitt Group Northwest

31650 State Route 20, #1 Oak Harbor 360-675-5916 800-726-8771 www.leavitt.com

Kathy Craven • Craven Insurance

Craven Insurance, family run personal and commercial insurance since 1955. For a personal interview with Kathy Craven, Home, Auto and Boat; or Bob Craven, Commercial Business and Bonds — just call 360-341-7200.

craven where RELATIONSHIPS matter

INSURANCE.com

www.craveninsurance.com

Kathleen Craven kcraven@craveninsurance.com

Sue has been a licensed insurance agent for 43 years serving Whidbey Island. Sue has been with Leavitt Group (formerly Koetje Insurance) for 29 years. She is experienced in writing all lines of insurance including business, contractors, bonds, auto, home, motorcycle, boat and recreational vehicles. Sue specializes in commercial insurance. She welcomes and looks forward to handling the insurance needs of the Island County community where she has been a resident since 1969. Please give Sue a call.

Leavitt Group Northwest

31650 State Route 20, #1 Oak Harbor 360-675-5916 800-726-8771 www.leavitt.com

Bonnie has been in the insurance industry for 18 years and is a Whidbey Island native. She started her career at Koetje Agency in 1999 which is now Leavitt Group Northwest. Bonnie specializes in personal lines insurance such as home, auto, umbrella and recreational vehicles. When not working, she enjoys traveling and participating in community events.

Bob Craven bcraven@craveninsurance.com

Clinton Office: (360) 341-7200 Toll Free: 1 (800) 494-7200

WOMEN OF FINANCE

WOMEN OF FINANCE

Trust the Skilled Professional Women of

LAND TITLE AND ESCROW Our Staff is delighted to serve you and thankful for your continued patronage. Let our friendly experienced professionals assist you with all your Title and Escrow needs. 360-679-5055 360-675-2246

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Ltco.com

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Front row: Christi Rodger, Bobbi Allen, Kari Pittenridge, Melanie Gloede Moore, Audrey Goldman Middle row: Delilah Steele, Lindsey Shannon, Patty Fakkema, Tabitha Kirschmann Back row: Melissa Goldman, Cathy West, Michele Kott, Jacki Wyatt, Jennie Rance, Holly Mathers Not pictured: Susie Thompson

1080 NE 7th Ave, Oak Harbor

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Ltco.com

Our Freeland office provides consistent professional service. We are proud of the enthusiasm they convey to their customers.

Feel free to stop by and say hello to Christa, Marissa & Nina.

• Whidbey Island Women in Business •October • 2017

Page 8 WOMEN OF FINANCE

WOMEN OF FINANCE

Harriet Berg

CA S C AD E

INSURANCE AGENCY

Enrolled Agent

LLC

404 S Main St • Coupeville (360) 682-2162

Financial Advisor with over 20 years investment experience

• Comprehensive Interview ¡ 1040s & all states ¡ Corporations/Partnerships ¡ Trusts/Estates/Nonprofits

www.cascadeinsuranceagency.com 404 S Main St • Coupeville Home Auto • Business (360)•682-2162

www.cascadeinsuranceagency.com Shopping for •insurance Home • Auto Business is

not like comparing apples to apples. Apples are different and so are insurance policies. The right insurance begins with your agent.isChoose agent thatapples Shopping for insurance not likethe comparing knows insurance anddifferent is a part and of your community. to apples. Apples are so are insurance Shelli Trumbull is a Whidbey Island Nati ve and policies. The right insurance begins with yourhas been a licensed insurance agent for over 25 agent. Chose the agent that knows insuranceyears. and is a is proud to have started business that partShelli of your community. Shelli aTrumbull is a has earnedIsland Best ofNative Whidbey recogniti on every year. Whidbey and has been a licensed Cascade Insurance can off er multi ple quotes, that to insurance agent for over 25 years. Shelli is proud are tailored to you, through multi ple insurance have started a business that has earned Best of companies. Call or stop by the offi ce whenInsurance you need Whidbey recognition every year. Cascade a local,toexperienced, professional agent. is proud have received the 2015 insurance Coupeville Chamber Business of the Year Award and the 2015 WOMEN OF FINANCE Community Soroptimist International of Coupeville Business Recognition. Shelli can offer multiple Johnson Insurance, llc quotes, that are tailored, toJ.you through multiple insurance companies. CallNaomi or stop DeMartini by the office when you need a local, experienced, professional Insurance Agent insurance agent.

J. Johnson Insurance, llc Independent Agent

1635 Main Street, Suite A7, Freeland 360-341-1848 www.jjinshealthchoices.com

Naomi is an Island native who enjoys providing clients with guidance on navigating a complex insurance marketplace. Naomi specializes in Health Insurance, including Medicare Plans from supplements, and advantage plans to prescription drug plans, Individual and Family Plans on and off the Washington health exchange, Employer Sponsored Plans as well as Life, Dental, and Travel Insurance. She is licensed and certified and holds a bachelor’s degree in Human services. If you have questions on your current policy or you are interested in the options available to you, please contact Naomi for a personalized consultation at (360) 341-1848 or jjinsure@whidbey.com.

2171 W. Beach Rd. Oak Harbor 360-929-0495

www.harrietberg.com

• Retirement Planning • Military Tax Specialists • Small Business Consulting

We salute Women in Business Community Banker, Mari Greshowak and Innovative Community Horticulturist, Maureen Murphy are equally passionate about the people and communities they serve. Stop by Bayview Farm & Garden and Coastal Community Bank where customers come first.

• Accounting/Payroll Services • IRS Problem Resolution

(360) 331-1344 1737 Main St, Freeland coastalbank.com Member FDIC

2171 W BEACH ROAD, OAK HARBOR, WA 98277 & Registered Representative offering securities through Cetera Financial Specialists LLC (doing insurance business in CA as CFGFS Insurance Agency), member FINRA/SIPC. Cetera is under separate ownership from any other named entity.

WOMEN OF FINANCE

WOMEN OF FINANCE

Melissa Cates and Kristi Price are Edward Jones financial advisors who believe it’s important to invest time to understand what you’re working toward before you invest your money. We also monitor your progress to help make sure you stay on track towards meeting your goals. Branch Office Administrators Diana Bedford and Chris Knapp play an integral role in providing exceptional client service. This careerPMS allows 5535 us to achieve a work/ life balance so we can be involved in community building activities as well as enjoy family time. Melissa is the President of Rotary Club of Whidbey Westside and loves taking her 3 year old to the zoo. Kristi serves on the Friends of Friends Board, helps put on the Mr. South Whidbey Pageant and watches the Seahawks with her husband. Diana is a fabulous mother to two busy and intelligentBlack young women, one in high school and the other a student at WSU. Chris belongs to the Whidbey Island Garden Tour, dotes on her menagerie of animals and loves being a Grandma. These Women in Business would be pleased to work with you to help determine the most appropriate financial strategy for you and your family. White

1688 Main St Suite 100 Freeland, WA 98249 (360)331-4450

www.edwardjones.com

Oak Harbor Office Front Row: Theresa Nelms, Kayla Skinner, Amy Shockley Back Row: Yamell Rodriguez, Sarah Downs, Justine Whan, Liz Carstensen

of Island County

PMS 5535

PMS Black LO C A LLY O W N E D

499 NE Midway Blvd, Suite 2 Oak Harbor, WA 98277 360-240-9610 5589 Harbor Ave., Suite C Freeland, WA 98249 360-331-3353 www.premiertitlewa.com PMS White

PMS 5535

WOMEN OF FINANCE

PMS Black White

PMS 5535 White

Black

White

770 NE Midway Boulevard, Oak Harbor WA 98277 P: 360-675-0733 www.ChicagoTitleNW.com

CHICAGO TITLE

With over 100 years of combined Real Estate, Lending, Title and Escrow experience, we have the knowledge and expertise to handle any type of Real Estate transaction. We would like to congratulate all of the Whidbey Island Women in Business on your accomplishments, and wish you continued success!

Freeland Office Kathy Enters and Nikki Enters

Premier Title

Black

Background - Tina McLaughlin, Heather Anderson, Angela Rezentes, Sarah Patton Foreground - Lisa Hill, Sue Patton, Sandy Engen

(360) 321-6789 2780 Marshview Ave, Langley bayviewfarmandgarden.com

If you are looking for Women in Business, you’ve found the right place! Our Edward Jones office in Freeland is comprised of self-starters who enjoy working with and helping other people, and this team of professionals is made up of four women.

PMS 5535

WOMEN OF FINANCE

WOMEN OF FINANCE

Premier Title of Island County brings a blend of experience and friendliness to make you and your clients feel at ease during the closing process. It is our goal to keep you coming back with that next transaction be it Refinancing, Sale, or Purchase. We appreciate and thank you for your business, and for those that have not had the opportunity to give us a try, we welcome your business. Please let us help you with one of the biggest decisions you will make, but truly rewarding. “The pride of home ownership.” In our Freeland Office, Kathy has been closing escrows on South Whidbey for over 23 years. Her daughter, Nikki joined her in her endeavor to continue to provide the best customer service available anywhere. With Kathy’s knowledge and experience you know that your closing will run smoothly and on time. 100% Locally Owned and Operated Logo with Registration Marks

October • 2017

• Whidbey Island Women in Business •

Page 9

Celebrating Kimberlly Winjum Associate Publisher Sales Manager

Megan Hansen Editor/Reporter

Jocelyn Ialacci Sales Consultant

Jessie Stensland Editor/Reporter

Eryn Navarro Sales Consultant

Jennifer Wilkins Admin/Production Manager

Patricia Guthrie Reporter

Nora Durand Sales Consultant

Erin Goodfellow Lead Creative Artist

Laura Guido Reporter

Diane Smothers Circulation Manager

Gretchen Bundy Creative Artist

Anna Bergstrom Administrative Assistant

the Women in Our Business! News-Times WHIDBEY

RecoRd

SOUTH WHIDBEY

Whidbey News Group • 107 South Main Street, Suite E101 • PO Box 1200 • Coupeville • 360-675-6611

• Whidbey Island Women in Business •October • 2017

Page 10

C

FAMILY FEATURES

reating a business from the ground up is no small endeavor. From planning to financing to putting standard business services in place, there’s a lot to tackle. All of that is in addition to operating the day-today business. To overcome these obstacles, franchising is an ideal solution for many aspiring business owners. It provides the advantages of business ownership, but with the added support of a recognized brand and an established method of doing business. Partnering with a franchise offers numerous benefits. Flexibility. Opening a franchise allows you to enjoy the freedom and flexibility of making your own business decisions and being your own boss, while working toward your goals of personal and financial independence at your own pace. Start-up resources. Getting a new business off the ground requires a wide range of activity, from site selection and lease negotiation to hiring and training staff. A franchise can help you navigate these early decisions and needs with a deep pool of experience and knowledge to help overcome the hurdles you may encounter. Training. Even a well-educated business owner has room to learn. With a franchise, you have the opportunity to receive in-depth training in areas such as business operations, technical systems, human resources, marketing and financial management. Networking opportunities. Connecting with other franchisees at area meetings, regional conferences and national conventions helps you stay informed of industry trends, discover new tools and resources,

Photo courtesy of Getty Images

and develop lasting relationships with fellow franchisees. The result is a peer group that has intimate knowledge of your business model that can serve as a valuable resource as your business grows. Product development. Part of developing your business is understanding your customers’ needs and introducing new products and solutions. As a franchise owner, you can contribute insight to the process but focus on running your business while development experts dedicate themselves to researching and innovating new products and services that can help you better serve your customers.

Marketing support. Many franchises conduct national advertising campaigns to build brand awareness, while regional efforts and local store marketing can build excitement in your market. A layered marketing plan extends the reach of your marketing budget and lends credibility to your business. Financing assistance. Funding your franchise according to your unique goals and background can help eliminate many of the financial pitfalls that those without experience or industry expertise may encounter.

A Milestone Accomplishment A focus on small business is driving big results for one national retailer. The nation’s largest franchise system of retail shipping, print and business service centers, The UPS Store, Inc., is now 5,000 locations strong. “The UPS Store network is made up of dedicated individuals and families who are committed to serving small business owners, customers and their communities,” said Chris Adkins, vice president of franchise development for The UPS Store. “We look forward to welcoming more franchisees into our network as we continue to challenge ourselves to find new ways we can bring convenience and value to our customers.” Over the years, the retail concept has expanded to include a range of solutions for small business owners, creating a one-stop shop for small-business support. Small business owners can find resources such as notary services, shredding, mailbox and locker rental, and, in some cases, even inventory management solutions, as well as the packing and shipping services that business and non-business customers alike can utilize.

5 Tips for Creating a Business Plan

Once you’ve settled on a business model that meets your needs, developing a business plan is an essential next step. These five tips can help you get started: n Think

long-term. A solid business plan should account for your start-up, of course, but also the longer range future of your operations. Consider how you want your business to look five years down the road. Create goals and build in milestones to chart your progress on that long-term path. n Write it yourself. No one can embrace your vision as completely as you can and developing the plan yourself gives you a deep understanding of every aspect of the business, which is essential for good management. Even if you hand over certain responsibilities down the road, being aware of each aspect of your business can make you a stronger, more successful leader. n Review the plan over time. Know that time brings change. The business climate and other variables that influenced your original plan will likely shift over the course of your ownership. That’s why it’s important to revisit your plan at least annually to ensure your original roadmap is still on the right track strategically. n Share your plan with others. Inviting input from an adviser or experienced friend or colleague is a great way to spur new ideas and identify potential problem areas. Be sure you’re prepared to accept constructive criticism to help shape the best possible business plan. n Stick to it. After all the sweat equity you invest in creating your business plan, the worst thing you can do is allow it to collect dust on a shelf. Use the plan to guide you in launching and growing your business. When business is booming and you’re too busy to think strategically, you’ll be grateful to have a well-conceived plan to rely upon.

October • 2017

• Whidbey Island Women in Business •

Page 11

An island favorite since 1989. Cafés & Drive-thrus on and off-island

We are grateful for all the women at Whidbey Coffee who work hard to serve our customers every day. We thank you all for all your contributions. You truly impact our business and our communities in such a positive way. - Dan Ollis, President/Founder Whidbey Coffee

• Whidbey Island Women in Business •October • 2017

Page 12 WOMEN OF SERVICES

WOMEN OF SERVICES

WH I

“Like” us on Facebook, we have daily pictures and a monthly Facebook special!

THE

P OU

My Name is Charity and my passion is dogs (and cats)! We have now been voted “Best of Whidbey” Groomer AND ‘kennel’ for and several years thanks to my clients! My hope is this: That the dog (or cat) have a good, semi-private grooming experience, that they are as happy and calm as they were when they got here, and that they look, feel, and smell divine!! While your K-9 kids are boarding here with me, I want them to have fun, be safe and comfortable, and know that they are loved EW EY N S GR even if mom and dad are gone! DB 7 BEST OF

WHIDBEY READERS CHOICE AWARDS

37737 State Route 20, Oak Harbor 360-679-3760

WOMEN OF SERVICES

Mary’s Weeding Service Mary Zibung

We are the women of Matt’s Import Haven and we are breaking the mold of the male-dominated auto repair business! Vicky Hassrick, Megan Helgeson, Angie Hart and her dog Maria (the shop mascot) are three women (and a dog) who are working together to make a difference for our customers! Vicky, co-owner with her husband Matt, oversees all aspects of the business. Megan, our Service Advisor, provides the interface between our customers and our technicians. Angie, our Parts Manager, maintains our inventory and parts purchases. Maria provides emotional support and puppy love. Together Vicky, Megan and Angie help Matt’s Import Haven run smoothly like a fine tuned automobile. 6446 HARDING Ave., CLINTON * MONDAY-FRIDAY 8:30-5:00 360-341-3504 * mattsimporthaven.com

Mary Zibung, owner, started her garden restoration and maintenance business in 2007, growing from being the sole employee to a crew of 8 weeders and an office manager. And all women! Mary’s favorite part of her job is making her clients happy by restoring their gardens to their original beauty, and of course working with her fabulous crew!

Serving All of Whidbey Island call: 360-632-7088 email: MarysWeeding@yahoo.com WOMEN OF SERVICES

WOMEN OF SERVICES

With a commitment to quality, Summer Hill is passionate about serving seniors.

Norrie A. Perreault Program Director Oak Harbor Boys & Girls Club

Norrie A. Perreault has been serving the youth of Oak Harbor for over 17 years. As the Program Director for the Oak Harbor Boys & Girls Club, Norrie ensures all Boys & Girls Club programs are available to all youth and that every child feels safe at the Club. She does everything from mentoring youth, playing floor games and showcasing cards tricks to driving vans, mopping floors and mowing the lawn. She is devoted to the Oak Harbor Club and wants every child to call the club their second home. During her 17 years at the BGCOH, Norrie has achieved the Program Excellence Award through Boys & Girls Clubs of America, lead several Youth of the Year winners to the State level, started our Club Giving Garden, and is the leader of our Fine Arts program, SMART Moves program, Triple Play program, and teen mentoring programs. Stop by the Oak Harbor Boys & Girls Club during the after-school hours to check out amazing programs run by “Ms. Norrie” and all our amazing staff!

98 NE Barron Dr

PO Box 2577 • Oak Harbor 360-240-9273 •

WOMEN OF SERVICES

TOBEY NELSON

events + design

Patty Young

Judy Gilbert, RN

Heidi Kuzina

Leslie Burns, RN

STAFFING COORDINATOR

DIRECTOR OF NURSING

SALES & MARKETING

EXECUTIVE DIRECTOR

Owner/Creative Director Tobey believes in the power of natural beauty, and enjoys making people happy. After a lifetime in horticulture, her addiction to plants led her to floral design. That in turn has led to a passion for wedding planning. Nowadays she loves growing and arranging flowers for events, and helping to plan them so that the day is smooth and her clients can relax and create beautiful memories. She still loves gardens, and specializes in the design of comfortable, low-maintenance, and drought tolerant gardens.

We’d love to hear from you.

360-679-1400

165 SW 6th Avenue, Oak Harbor, Washington 98277 | SummerHillSenior.com A Platinum Service® Community Managed by The Goodman Group

Tobey Nelson Events + Design, formerly Vases Wild, provides a range of services including special occasion flower delivery; flowers, planning & coordinating for weddings and events; and garden design and consultation. Tobey cares deeply about the environment and the local economy. She supports local businesses, esp. Island & WA farmers who grow flowers using sustainable farming practices. As a wedding specialist, Tobey believes that every couple deserves a beautiful and stress-free wedding day, and she can help you achieve that!

360-632-0686 • TOBEYNELSON.COM

October • 2017 WOMEN OF HEALTH

WOMEN OF HEALTH

Owner, Physical Therapist

The Studio Whidbey

She was born and raised on Whidbey Island, graduated from South Whidbey High School in 2002, received a BA in Psychology from the University of Washington in 2006, and a Doctor of Physical Therapy from Eastern Washington University in 2009.

Jennifer has an array of classes available to meet any of your movement needs.

5575 Harbor Ave, Suite 103, Freeland, WA • 360-331-0141 www.WhidbeyPerformancePT.com

Karen specializes in running rehabilitation, women’s health, and orthopedic manual therapy. Karen is thrilled to be able to provide this community with comprehensive care for the complex issues inherent with pelvic pain, incontinence, and the orthopedic challenges of the peri-partum and post-partum time periods. She is passionate about running related injury prevention and rehabilitation after running Division I Cross Country and Track at the University of Washington. Karen’s goal is to provide you with the tools needed to help maximize your physical health and wellbeing, prevent injuries, and to enjoy a wonderful Whidbey Island lifestyle.

CORE STRENGTH YOGA WEIGHT TRAINING CIRCUIT TRAINING TRX TRAINING CARDIO TRAINING POST REHABILITATION & INJURY PREVENTION

Marti Murphy has been in the fitness industry on Whidbey Island for over 25 years. It is her goal with One to One Personal Training to promote healthy lifestyles for all age groups in the privacy of their own homes as well as now serving members of the Family Care Fitness Centers in Freeland and Clinton. She is certified to assist special populations, cancer survivors, post rehabilitation clients and active individuals in obtaining their maximum fitness and health goals.

One to One Personal Training helps you stay on top of your fitness goals by providing health education, mental and emotional support, Direct: 360-221-5538 goal setting, accountability, and tracking of results. Consistency is Cell: 360-239-5775 Email: OnetoOne@whidbey.com the key and Marti believes that “Life is an opportunity to exercise”. Her www.onetoonepersonaltraining.net enthusiasm can be contagious!

WOMEN OF HEALTH

2419 COMMERCIAL AVE ANACORTES, WA 98221

Dr. April Napier served three years in the United States Air Force at Hill Air Force Base, Utah where she acted as Flight Commander for the optometry clinic on base, serving active duty military, retirees and their family members.

Dr. Ashley Ayers grew up on Fidalgo Island and returned to Anacortes to join Island Optometry Clinic. Drs. Ayers and Napier both graduated from Pacific University College of Optometry. They are dedicated to compassionate and quality care for their patients—providing services in glasses, contact lenses and thorough health evaluations for all ages. They are skilled in diagnosing and treating various ocular conditions such as cataracts, macular degeneration, glaucoma, diabetic retinopathy, and dry eye syndrome.

BEST OF

Dr. Kristine Jarrell has provided exceptional audiology care for children, adults and seniors on Whidbey Island for over 20 years. She specializes in helping individuals and families cope with hearing loss by creating affordable, customized hearing solutions.

Kristine Jarrell, Au.D. Contact us for a Complimentary Hearing Evalution

360-678-1423

coupevillehearing.com 20 N.W. Birch St., Coupeville, WA 98239

WOMEN OF HEALTH 222 Anthes Ave, Langley • Celebrating 10 years in business!

I founded Reboot Center in 2004 with a vision of creating collaborative and progressive healthcare that is accessible to everyone. I believe my calling is in balancing our deep wisdom of natural medicine with modern medical science and research. We need to shift from the current broken disease-care systems towards a transformed, thriving, patient-centered healthcare system. I am an integrative primary care doctor; beyond seeing patients for annual exams and wellchild visits, I specialize in complex chronic health conditions including autoimmune disease, Alzheimer’s and Parkinson’s disease, and patients with chemical sensitivities, “fibromyalgia”, and related conditions. I am passionate about being part of people's healing journeys. Outside of clinic life, I love exploring the remote parts of this world with my family, biking, sailing, playing my violin, and, of course, nurturing my organic veggie garden.

Dr. Jennifer SchiavoneRuthensteiner 5492 Myrtle Ave Freeland (360) 331-2464 rebootcenter.com

Nicole Falso, Karla Crouch, Megan Kramer, (pictured) Lisa Rogers, Katelyn Lodell, & Abi Tschetter have all been trained in the contemporary method of Pilates, STOTT PILATES™, which incorporates mordern principles of exercise science into the original method designed by Joseph Pilates. As a collective IPC offers beginning to advanced reformer, chair & mat classes as privates, duets or small groups.

www.islandpilatescenter.com

WOMEN OF SERVICES

360-293-2127 ISLANDOPTOMETRY.COM

THE

WHIDBEY

ISLAND PILATES CENTER

One to One Personal Trainer

EW EY N S GR DB 7

READERS CHOICE AWARDS

WOMEN OF HEALTH

onaltraining.net www.onetoonepers

Marti Murphy

The care you need and quality you deserve.

P OU

Dr. Karen Schwager Leitz is a physical therapist and coowner of Whidbey Performance Physical Therapy in Freeland, WA.

Jennifer Lovely has been in business over 1 year on Whidbey Island with The Studio Whidbey (previously Sojourn Studios). She offers Yoga, Pilates, Functional Movement, Coaching. She specializes in “Staying out of Pain”, and empowering others to live well in their bodies and to be their own Guru.

WOMEN OF HEALTH

WOMEN OF HEALTH

Karen S. Leitz, PT DPT

JENNIFER LOVELY

5603 BAYVIEW RD LANGLEY, WA 98260 (360) 221-6543 thestudiowhidbey.com

Page 13

WH I

• Whidbey Island Women in Business •

People Caring About People. Cassie Emberton, Director of Nursing, received her ASN Degree from University of Indianapolis, 7 years of experience in Long Term Care Management. Tracy Kirby, Social Service Director, 15 years in customer services and project management. I love my job and am passionate about helping the Island communities and the families navigate the confusing world of aging. Christy Marx, Recreational Therapist, graduated from WSU with a degree in Recreation Therapy and has worked in Rehabilitation and Dementia Care for over 20 years. Melissa Grimes, BSN, RN, Staff Development coordination & staff training oversight and infection control management. Stephanie Teano, Business Office Manager Kim Newkirk, Payroll/Hr Specialist Stephanie and Kim both recently celebrated one year of service at Careage of Whidbey. This dynamic team brings extensive management, operations and customer service experience to the Business Office. Stephanie is a graduate of WSU, with 16 years in Hotel Management and 7 years as Director of Operations at an Assisted Living Community. Kim graduated from the International Air and Hospitality Academy and has 8 years of Airline Management and 21 years of Human Resources and Staff Management.

Highly skilled professionals providing physical, occupational, and speech therapies. 24 hour compassionate nursing care. Dedicated to our community. Family owned and operated since 1986.

311 N.E. 3rd St. · Coupeville 360.678.2273 · 360-321-6660 frontoffice@careageofwhidbey.com www.careageofwhidbey.com

Page 14

• Whidbey Island Women in Business •October • 2017

Solutions that work Try exploring these six print strategies that can help tell your small business brand story: 1. Flyers

Every store should have a grand opening, and a flyer is a great way to tell the community your business is ready to launch. Once your business is underway, you can promote specials and create brand awareness using updated flyers in the same style.

2. Business cards

Whether you are walking into a networking event or going about your daily routine, the right business card is a must to deliver a strong representation for your brand. In fact, a survey conducted by The UPS Store found that 70 percent of small business owners use business cards to market their businesses. Contact information is essential, but so is a quality design that lends cred­ibility to your business.

3. Brochures Photo courtesy of Getty Images

M

FAMILY FEATURES

any small business owners see their grand opening as the culmination of a lifelong dream of owning their own business. Indeed, it’s an important milestone, but it’s really just the beginning of a journey to build a brand that can attract and keep customers coming in the door. Marketing is essential to the success of any business. It’s the way to tell people what products and services you offer, but more importantly, it’s an opportunity to tell your business’s story and convey why someone should choose to buy from you rather than a competitor.

Start with a plan

Just as you likely used a business plan to get your company off the ground, you’ll need a marketing plan to guide you in promoting your business. A marketing plan should include an analysis of your business’s strengths, weaknesses, opportunities and threats. It should also define your target audiences with as much detail as possible. With this information, you can begin devising the strategies and tactics that will best answer the challenges and opportunities your business is likely to encounter. The scale of your plan will depend on the scope of your business and the resources you have available, but you should include a wide range of activities, from advertising and printed materials to events and social media. It’s also a good idea to build metrics into your plan, so you can assess how your ideas perform and make adjustments over time. Also remember to include a timeline to hold yourself accountable for executing the plan.

Define perceptions

Whether your business is brand new or you’re new to the idea of purposefully marketing your business, it’s important

to know how you want people to perceive your brand and your company. Some of that information may be spelled out in your business plan, but for the purposes of marketing, it may be necessary to take it a step or two further to really tell your brand’s story. What do you want people to know? How should they feel when they interact with your company? Is there a reason your offering is superior to the alternatives? Ensure your marketing materials answer these types of questions clearly and concisely.

Make materials meaningful

For many small businesses, printed materials are the first impression customers and prospects have of your business. Printed materials can be any number of items, including direct mailers, business cards, newsletters, flyers, banners, posters and more. Having professional, well-designed print items sends an important message about your business and your commitment to quality. Regardless of the format, all marketing mat­erials should reflect your brand story. That is, the visual and linguistic ways you convey your brand. Nearly all small business owners (90 percent) use printed materials in some aspect of their business. While marketing is the most common purpose, overall, small business owners use printed materials for a variety of other reasons such as internal documents, client documents and billing. Even those more functional pieces should consistently reflect your brand, the same as your external marketing materials. Small business owners are often short on time and resources, but relying on a partner for print services can make things easier.

When you need more space to tell your story, brochures offer a low-pressure method to make a long-form pitch to customers. Having a sales associate promote your capabilities can be intimidating. Conversely, brochures provide you with an opportunity to show customers what your brand offers in a low-pressure way with full color and detail in a format they can carry out and refer to later.

4. Promotional Products

Promotional products can be fun, inexpensive ways to reach your customers. With branded items like T-shirts, bags, mugs or keychains, you can provide a functional product to your customer and raise brand awareness. Order online with the help of a trained printer by considering a partner such as The UPS Store.

5. Postcards

With so many digital ad options available, today’s consumers receive less traditional mail, and that’s an opportunity to make your brand stand out. Postcards are a compact and cost-efficient way to announce a new product, the opening of a new location, a holiday sale or another important notice. Even if the recipient doesn’t immediately take action on the promotional message, postcards are also a good way to keep your brand in front of consumers and remind them of the products or services you can offer.

6. Presentations A well-put together presentation can leave a lasting impression by adding impact and value to the information being shared. Presentations help reinforce your message and brand while keeping important information in one place for current and potential clients.

October • 2017

• Whidbey Island Women in Business • WOMEN OF SERVICES

BRANCH BUSINESS SERVICES

Page 15 WOMEN OF SERVICES

360-679-4567 33175 SR 20 Oak Harbor 98277

W LVES

R CK! ...providing peace of mind with your own branch office

360.678.7543

107 S. Main Street, Suite C102, Coupeville

7 S. Main Street, Ste. B Coupeville 360-678-7543

branchbusinessservices.com frontdesk@branchbusinessservices.com

WOMEN OF SERVICES

Angelica Harris Sales Manager Best Western Plus

Introducing Amanda Camarena to our team. Dawn brings more than 28 years of accounting and administrative experience in both public and private sectors to her clients. Her business has been located on Whidbey Island for over 15 years. Our many clients have truly discovered peace of mind with all their business and office needs handled by Branch Business Services competent and friendly staff. Branch offers a number of services to you, including: Accounting, Bookkeeping, Telephone Answering Services and Secretarial Services, along with many other basic office services.

WOMEN OF SERVICES

Angelica joined the hotel team just 9 months prior and her knowledge of International Sales and Operations for larger hotel proprieties (500+ rooms) has quickly benefitted Best Western Plus. Her professionalism and expertise were instrumental with the overall reshaping / redirecting of the hotel’s Sales Department, which has since seen a substantial increase to client base, primarily due to her prospecting and her proactive rather than reactive approach to Sales. Angelica’s warm, professional, caring manner toward Sales creates a special comfort level for all clients. In addition, she shares her knowledge and experience with all team members, which in turn enhances the overall guest experience at Oak Harbor’s Best Western Plus. She has exceptionally strong core values both mentally and physically, and as outstandingly demonstrated by her pursuit of her MBA. We at the Best Western Plus are extremely fortunate that Angelica stopped by 9 months ago.

WOMEN OF SERVICES

Carol Coble Whidbey Island Fair 94 Years of Fun! • Entertainment • • Community • • Education • • Food • Carol works for the Island County Fair Association as the Whidbey Island Fair Manager.

Island County Fair Association 819 Camano Ave, Langley

(360) 221-4677 SAVE THE DATE! July 19-22, 2018 WOMEN OF RETAIL As we bid farewell to Kathy McCabe,

Good Cheer Welcomes

Carol Squire

as our new Executive Director Help us welcome Carol Squire who has taken over the helm of Good Cheer after the retirement of Kathy McCabe. Carol brings over 35 years of experience running non-profits mainly in Africa and Asia. She is excited to re-grow her American roots here on Whidbey Island and is enjoying the energy of the Good Cheer community. Feel free to contact Carol if you would like to find out more about what is happening at Good Cheer or have any ideas you would like to share. Careful though, she might ask you to volunteer. Contact Carol at carol@goodcheer.org or call 360-221-0130

Natasha Rodriguez . Co-Owner, Creative Director

tor

Natasha - Owner, Creative Direc I am proud to beRodriguez a second generation co-owner of our family owned and operated restaurant. My heartfelt goal has always been to ensure that our strong sense of family, scratch made foods, and tradition are reflected in every aspect of the El Cazador experience. These high standards remain as our center focus, along with our great sense of pride in serving our Whidbey Island community! 32195 state route 20, OAK HARBOR (360) 675-6114 We Deliver! el-cazador.com/order try our mobile app

Karry Brooks has been in biz for over 20 years, Boarding and DayCare, Canine Behaviorist, Trainer, Canine Good Citizen Evaluator, APDT Canine Life and Social Skills- C.L.A.S.S- Evaluator & Instructor, Member of APDT, IAABC.

(360) 679-2914 Hunt Rd, Oak Harbor • allcritterpetcare.com

WOMEN OF RETAIL

WOMEN OF RETAIL

Debbie Wilkie, owner and her daughter Melody

Josh Hauser, owner

Wilkie

Critters & Company has been owned by the Wilkie family since December 2015, when it was purchased from the previous owner, James Dunn. Debbie works as the store manager, and can usually be found behind the register. Melody, 14, has been helping out at the store ever since she was little. When she’s not taking care of the critters, she can be found playing softball, pitching for the Coupeville Wolves.

Nancy Welles, manager Shelley Marsanyi, marketing We have loved being your bookstore for more than forty years, watching our community change and grow. Our customers have grown up with us and are now bringing their children and even grandchildren to be introduced to the joy of books. Your interests and tastes have informed our decisions and helped us become “your bookstore”. We can help you find a title, select a gift, or experience the thrill of a new discovery. We’d love to know what you’re reading!

Stop by the store to check out what critters are there!

(360)341-1456 11042 State Route 525 · Clinton, WA 98236 Monday-Friday 9-6 • Saturday 10-5 • Closed on Sunday

moon ra ker books

209 First Street, Langley • 221-6962

• Whidbey Island Women in Business •October • 2017

Page 16

We’re proud of the Women of Coldwell Banker Tara Properties

and we’d like to say ʻ�hank

�ou’

for their hard work and commitment to their profession

Bayview Office

Tara Dodd Office Coordinator

Diane Lantz Broker

Gail Pierce Broker

Alicia Alverson Broker

Tiffany Burek Broker

Jessica Belshe Broker

Sharley Lewis Broker/Manager

Freeland Office

Charlene Arnold Broker

Deborah Jones Broker

Marchele Hatchner Broker

Pam Mock Broker

Judy Nichols Office Coordinator

Jean Henson Broker

Christina Parker Broker

Jen Knox Broker

Lynne Hunsaker Broker

Jennifer Pearson Broker

Diane Reed Advertising/IT

Cathy Wilson Broker

Michelle Waltner Transaction Coordinator

Oak Harbor Office

Victoria Buerger Broker

Ann Campbell Broker

Elaine Taylor Office Coordinator

Maria Hulett Broker

Louvenia Ringuette Broker

Jeanie Kieswetter Bookkeeper

Daryl Hicks Broker