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2016

Port Angeles Regional

CHAMBER OF COMMERCE

Business development, tourism, local economic vitality, jobs and quality of life

An advertising supplement produced by Peninsula Daily News


Getting down to business By SHARON THOMPSON | 2016 president of the Port Angeles Regional Chamber of Commerce Board of Directors

First established in 1889, the Port Angeles Regional Chamber of Commerce has served our business community for more than 125 years. Through our decades of service, the chamber has evolved and operated according to the needs of the community, the demands of the greater economy, and the challenges and opportunities driven by technology. During the past couple of years, the chamber of commerce has been working to adapt our focus, structure, organization and mission to align with the demands and needs of 2016, and our future. We have been reflecting upon how we do things; looking outside and around us to more fully understand our purpose. This kind of honest self-appraisal is never comfortable or easy, if done meaningfully, and the members of our board of directors have been deliberate in our intentions and our hopes of improving what our chamber of commerce provides to our local business owners, our business economy and our community. One thing that became apparent is that the chamber is in need of a strategic plan. We asked our membership to participate in developing that plan, and many of them — many of you —

have stepped forward. The planning is in full gear now, and we will have a completed, guiding document in time to inform and steer our activities, priorities and budget for 2017. We also evaluated whether marketing Port Angeles as a tourist destination on behalf of the city should be a primary focus for the chamber of commerce. While this is a very important task, and a challenging one, we decided that the main purpose of the chamber is to strengthen its ties to, and remain relevant to, the entire business community. As a result, we did not respond to the city’s request for proposal for a 2016 marketing contract. That contract was awarded to Vertigo Marketing, and we are glad to be providing as much support as we can to Vertigo as they move forward with their significant responsibilities. This past year also saw the retirement of Russ Veenema, who served at the helm of the chamber for 15 years. Armed with our new vision for the chamber of commerce, the board of directors set out to search for an executive director who has experience and skills aligned with the chamber’s new focus and direction. We are thrilled to have hired Marc Abshire, a seasoned executive with previous chamber director experience who is also a retired U.S. Air Force officer.

Marc has been busy since late January getting the chamber organized and pointed toward our emerging objectives and purpose. We are expecting great things from Marc’s leadership and are excited about the improvements we envision for the chamber and our members. While the number of licensed businesses operating in the Port Angeles region has been growing over the past couple of years, the number of businesses who are members of the chamber of commerce has been generally declining. We attribute this decline to a lack of understanding of the value to the larger business community of a strong and supportive chamber of commerce, and of the value of chamber membership. Everyone who operates a business in our region benefits in some way from the fact that they are situated in the middle of a business community, and one in which, often, their customers are also other business owners. It is a natural network, and one that thrives when all parts of the system contribute something back to the network itself, including to the chamber. At the same time, the chamber recognizes that it has an essential responsibility to serve this network, this community; I assure you that the Port Angeles Regional Chamber of Commerce is acutely aware of and focused on this imperative. As a standing body, we’ve been here longer than any other business organization, and we remain the largest such group on the North Olympic Peninsula. >> GETTING DOWN TO BUSINESS continued on Page 3

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<< GETTING DOWN TO BUSINESS continued from Page 2

As we strive to enhance the chamber’s value to our members, we thank all of our partners, patrons, advocates, businesses and stakeholders who continue to support the chamber, and look forward to serving you for at least another 125 years. Kind regards, Sharon

The following businesses provide outstanding support to the Port Angeles Regional Chamber of Commerce, making it possible for us to better serve the entire business community. Thank you!

CHAMBER BUSINESS LEADERS

About Sharon Thompson Sharon Thompson is Olympic Medical Center’s provider recruiter, spending her days promoting this community with pride to physicians and advanced practice clinicians who are considering making Port Angeles their home. Once here, she is often a critical link between these newcomers and local schools, cultural organizations, activities, events and real estate. She has been a member of the PHOTO BY ERNST-ULRICH SCHAFER Port Angeles Regional Chamber Board of Directors since 2010, serving as part of the Board Executive Committee since 2014. She also supports OMC Foundation events through both volunteering and attendance. Sharon earned a bachelor of arts degree from Kenyon College in Gambier, Ohio. She moved to Port Angeles in 1994 and has held positions at a variety of organizations, including Olympic Park Institute, Juan de Fuca Festival of the Arts and North Olympic Land Trust. She enjoys music (she is a member of the local band Three Too Many), running, reading and time outdoors; she is often busy attending her son Grayson’s activities at Port Angeles High School, and treasures time with her daughter Callie when she is home from her studies at Pacific Lutheran University.

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Port Angeles Regional Chamber of Commerce 2016 Published by Peninsula Daily News, 305 W. First St., Port Angeles, WA 98362 | 360-452-2345 | www.peninsuladailynews.com PUBLISHER Terry R. Ward | ADVERTISING DIRECTOR Steve Perry | SECTION EDITORS Brenda Hanrahan and Laura Lofgren COVER PHOTO PROVIDED BY: John Gussman

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PORT ANGELES REGIONAL CHAMBER OF COMMERCE

MARCH 25, 2016

3


First 100 days and beyond: Focus of the chamber’s new executive director By BRENDA HANRAHAN | Peninsula Daily News

The Port Angeles Regional Chamber of Commerce is undergoing a transition that strives to better serve area businesses and the community as a whole. The transition will include implementing a new strategic plan for the well-established chamber, adopting a direction that focuses less on tourism and more on supporting area businesses and providing additional opportunities for business owners and leaders to meet. Marc Abshire, the chamber’s new executive director, knows he has a big job ahead of him but welcomes the challenge and looks forward to learning more about what area business owners want and need. “I have met with quite a few chamber members and can’t wait to meet with more in the coming weeks,” he said. “My goal is to get to know the businesses, their ownership and management and to learn more about their needs, wants and concerns.” Abshire said area business leaders have provided guidance and support as he learns more about the region, its businesses and the needs of the community. “There’s a long list of people who have generously offered their time, expertise and insight, including Peninsula College President Luke Robins, Clallam County Economic Development Corporation Executive Director Bill Greenwood, Red Lion Hotel General Manager Robert Utz and Edna Petersen, owner of Necessities and Temptations in Port Angeles and a member of the chamber’s board.” Abshire said the community can expect to see a lot of outreach from the chamber in the coming months. “We will be reaching out to, and really listening to, our membership,” he said. “We need to get our members together more often and

provide more occasions for business owners to gather in a wider variety of ways. “We need to hear what business owners care about and provide a venue for them to voice ideas and concerns — this is one of the fundamental reasons for a chamber of commerce to exist.” Chamber leaders also hope to significantly grow the organization’s membership. The chamber has more than 400 members, which is the largest business-networking organization on the North Olympic Peninsula. “We have the potential to grow dramatically once we develop and improve the value of chamber membership,” Abshire said. “It will be a natural result when businesses see the value in the small fee to belong to an organization that offers so many ways to grow and promote member businesses and the community they serve.” Abshire said the chamber’s board of directors is very supportive of providing more opportunities for members to gather for networking, discussions, workshops and other beneficial meetings in addition to the group’s monthly luncheons. “One of the problems business owners face is that they cannot get away to attend a chamber luncheon because they are conducting business,” he explained. “We plan to reinvigorate the chamber’s once-popular after-hours meetings and introduce morning meetings for those who cannot gather for lunch or meet in the evening.” Lunch meetings will continue to feature a formal presentation on an interesting and relevant topic, as well as provide opportunities for networking. During after-hours gatherings a business will open its doors to chamber members for informal networking. These events will be hosted by a couple of businesses

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to allow multiple businesses the chance to showcase products and services they offer to those in attendance. The morning meeting, called B4B — Business for Business — will feature chamber members making presentations about a topic that is timely and useful. “An example might be a local marketing expert talking about maximizing the benefits of social media or a website developer talking about cyber security,” Abshire said. The location and schedule for B4B events is still being determined. A majority of Abshire’s time since taking the helm of the organization in late January has been spent organizing the Port Angeles Regional Chamber of Commerce’s infrastructure as a business, with particular attention to profit and loss, recurring expenses, financial accounting and transparency and determining sources of income from outside the region. “The chamber is in a major transition,” he said. “We are going from an organization that had two fulltime employees and a lot of financial resources, to an organization that has decreased governmental funding and one full-time employee. Our primary funding is now from membership, so we need to recruit new members, cut expenses and be as efficient as possible. This means we need to change the way we operate.” Last year, chamber leaders evaluated whether marketing Port Angeles as a tourist destination on behalf of the city should continue to be its primary focus. Members of the board of directors decided the main purpose of the chamber is to strengthen its ties to and remain relevant to the entire business community. As a result, the chamber did not respond to the city’s request for proposal for a 2016 marketing contract, which it had held in previous years.

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<< FIRST 100 DAYS AND BEYOND continued from Page 4

With Abshire as the organization’s only full-time employee, chamber operations depend heavily on volunteers. “The chamber could not exist without all of the volunteer work,” Abshire said. “We are, for all intents and purposes, an all-volunteer, nonprofit organization. Port Angeles is blessed with knowledgeable and dedicated volunteers. The vast majority of whom have been volunteering for 12 to 15 years. “We are always looking for more volunteers. It is a fun and rewarding experience, especially for those who love the area and want to share that love with visitors.” Abshire will be relying on the experience of chamber volunteers as events organized by the group near. “I want to fulfill and exceed the chamber’s existing obligations to the local community for events, specifically the Concerts on the Pier, Ride the Hurricane, the 4th of July Celebration and the Dungeness Crab & Seafood Festival,” he said. “We have applied to the Port of Port Angeles for a grant to help grow the 4th of July Celebration and I am working with a grassroots group that has some great ideas. We are hoping to dramatically grow our events which will benefit the entire community.” Chamber leaders plan to partner with and build effective relationships with key business community stakeholders including the city of Port Angeles, the Clallam County Economic Development Council, the Port Angeles Downtown Association, the Port Angeles Business Association, the Port of Port Angeles and the Olympic Peninsula Tourism Commission. “The chamber needs strong relationships with city, state and federal governments,” Abshire said. “That is a key role for the chamber here in Port Angeles. I will work with my board to expand business representation as a chamber.” Abshire said that anything that has a potential impact on the local business environment needs to be considered

PHOTO BY DONNA PACHECO

The Port Angeles Ambassadors, wearing the group’s signature red tops, pose with photographer and Port Angeles business owner Ernst-Ulrich Schafer, center holding scissors, and Port Angeles Regional Chamber of Commerce Executive Director Marc Abshire, seventh from left, to celebrate the grand opening and relocation of Fine Art Photography by Ernst into the former Art Up Front gallery. Ambassadors pictured from left to right are: Howard Fisher, Johnetta Bindas, Jim Moran, Cheri Kidd, Richard Stephens, Harriet Reyenga, Alan Barnard, Ruth Fox and Leslie Fisher.

as something the membership should discuss and take a stance on. “The chamber should have a role in discussions that take place around issues that could impact members, such as the school bond issues that periodically come up,” Abshire said. “As an example, having top-notch schools is crucial to the business community and the future of our city, and the chamber should establish and express the business positions on important topics like that.” Abshire said his work experiences, enthusiasm for the Peninsula and devotion to help the chamber through its transition period will shape his initial role

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Port Angeles Regional Chamber of Commerce

March 25, 2016

5


DIRECTORS

2016 BOARD OF

Sharon Thompson President Olympic Medical Center

Jessica Hernandez Vice President Port Angeles Food Bank

Steven D. Burke Treasurer William Shore Memorial Pool

Jim Moran Past President 401K Company

Brian Albright Albright Network Systems

Michael Deighton Lake Crescent Lodge

Stephen Fofanoff Domaine Madeleine

Jim Haguewood One Consulting Group

Elizabeth Haladay First Federal

Brooke Nelson Coldwell Banker

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Josh Rancourt Country Aire Natural Foods

Dan Gase Port Angeles City Council Member

Carol Sinton Individual Member

Rob Tulloch Greenaway, Gay & Tulloch

Jim Jones Clallam County Administrator

Kaj Ahlburg Port Angeles Business Association

Robert Utz Red Lion Hotel

Port Angeles Regional Chamber of Commerce Visitor Center volunteers include front row, from left: Rita Marston, Idina Peterson, Millie Lyon, Penny Brewer, Lu Mogck and Richard Rian. Middle row: Pete Peters, Jack O’Brien, Marilyn Whidden, Helen Harvey, Tova Edouart, Ann Thomas, Kathy Backes and Charlie Comstock. Back row: Cal Mogck, Johnetta Bindas, Alyce Barton, Michael Craven, Jean Pfeiffer, Jo Anne Larson and Anne Volk.

Volunteer at the visitor center

Edna Petersen Port Angeles Downtown Association

Photos provided by Ernst-Ulrich Schafer of Fine Art Photography by Ernst in Port Angeles

Widely regarded as one of the busiest and best visitor centers in Western Washington, if not the entire state, the Port Angeles Regional Chamber of Commerce Visitor Center, 121 E. Railroad Ave., is made possible by the dedicated team of more than 20 volunteers who staff the center seven days a week, 363 days a year (closed on Thanksgiving and Christmas Day). Most of the volunteers have worked at the center for 12 years or more, and all of them are Port Angeles advocates who love to help area visitors find services and obtain information to help them enjoy their visits to Port Angeles.  “I think this center and these wonderful volunteers are among the brightest and most important assets of the city of Port Angeles,” said Marc Abshire, the chamber’s executive director. “But we can always use more volunteers! Please contact me if you are interested.”

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Building Value in the Community: Interfor contributes to a healthy economy and environment by supporting a number of local initiatives.

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Port Angeles Regional Chamber of Commerce

March 25, 2016

7


A new strategic vision for our business community By JIM HAGUEWOOD, Port Angeles Regional Chamber of Commerce Board of Directors member

On Jan. 14, the Port Angeles Regional Chamber of Commerce hosted an after-hours event at the Red Lion Hotel that was designed to solicit input from business and community leaders on a strategic vision for our local business economy. Also present at the event was newly hired Port Angeles Regional Chamber of Commerce Executive Director Marc Abshire, who would begin his tenure in Port Angeles later that same month. The meeting was organized by the Strategic Planning Committee of the chamber’s board of directors, chaired by Jim Haguewood, and it resulted in highly useful input from the community that is currently driving the content and substance of a developing VISION 2020: Port Angeles Regional Chamber of Commerce Strategic Plan. Participants were asked to rotate among four distinct “stations” where their ideas, concerns, suggestions, thoughts and plans were collected and discussed in each focused group. The four areas were: Building a Sustainable Chamber Organization; Engaging the Business Community; Creating Value in The Community; and

Fostering Economic Development. At each of the four stations, local stakeholders provided input that was collected by the event organizers and recorded for use and consideration by the chamber board’s Strategic Planning Committee. “It’s critical to ask the community first what they envision, what they see as needs for change, and what ways they think the chamber can better help them, as business owners, to be more successful,” Abshire said. “From my perspective, it’s a very positive move on the part of the board of directors, and I applaud them for doing this,” Abshire said. “We will be able to learn from these inputs, and I especially appreciate the opportunity to learn as I am new to the community and really do need to know what our business community cares about most.” The board’s Strategic Planning Committee expects to have a first draft of VISION 2020 completed by this summer, with a final version approved by the board of directors in the fall, which would be in time to guide planning for the 2017 budget.

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If you don’t know Charlie Comstock, you should. Comstock has been providing marketing and social media support to businesses in the Port Angeles region for more than 12 years, and his experience in business promotion spans his entire career. He is an expert in finding affordable ways to get your business seen, your brand recognized and your products or services involved in the conversation. Through the Port Angeles Regional Chamber of Commerce, Comstock currently provides membership advice, consultation and services to businesses and organizations looking to participate in the region’s business community — and he’s done so for hundreds during the past few years. As Comstock will tell you, the chamber of commerce is an excellent way to affordably participate and to promote your business. As the largest business organization on the North Olympic Peninsula, the Port Angeles Regional Chamber of Commerce offers superb networking opportunities, with meetings and events that help you get instantly connected and become more widely recognized. Membership in the chamber also helps you do your part in both buying and supplying local, as well as influencing the voice of the business community to government, to business development agencies and to other community stakeholders. Annual fees for chamber membership are kept

relatively low, with scalable and affordable options to achieve even more visibility for your business, which Comstock can explain, as well as provide any of the marketing decisions and support you may need. For a brief overview of chamber fees, turn to Page 11, but be sure to talk to Comstock about the best option for your business. Once you are listed on the chamber’s website — CHARLIE COMSTOCK www.portangeles.org — which attracts nearly 10,000 visitors per month, you will be able to track the effectiveness of your listings. The chamber will be adding more benefits to membership in the coming months, but membership already comes with several other benefits at no charge, included being listed in the chamber’s new publication: Port Angeles Business Directory, coming out later this year. If your business is a member of the chamber and you’d like to discuss ways to improve the effectiveness of your membership, Comstock can help you. If your business is not currently a chamber member and you are interested in joining, you can reach Comstock at 360-461-3155, or send an email to him at charlie@portangeles.org.

For additional information about the Port Angeles Regional Chamber of Commerce, visit www.portangeles.org

MARCH 25, 2016

9


July 30 — American Sprint Boat Racing Race 3 Aug. 6 — Joyce Daze Wild Blackberry Festival Aug. 7 — Ride the Hurricane Aug. 14 — Great Northwest Duathlon and 5K Aug. 18-21 — Clallam County Fair Aug. 21-28 — Paint the Peninsula Plein Air Competition Aug. 26-28 — Makah Days Sept. 8-11 — Forever Twilight in Forks Sept. 10 — American Sprint Board Racing Finals Sept. 17 — GOAT Run Marathon and Half Marathon Sept. 24-25 — Arts & Draughts Festival Sept. 24 — The Big Hurt Multi-Sport Race Sept. 30-Oct. 2 — National Alliance on Mental Illness Annual State Conference Oct. 5-9 — Forks Hickory Shirt/Heritage Days Oct. 7-9 — Dungeness Crab & Seafood Festival Nov. 9-11 — Harvest Bounty Fall Wine Tour Nov. 26-27— Festival of Trees in Port Angeles

2016 PORT ANGELES AREA EVENTS AND FESTIVALS RECURRING EVENTS:

Concerts on the Pier (Wednesdays) — June 22–Sept. 9 Port Angeles Farmers Market — Every Saturday (plus Wednesday evenings in summer)

ANNUAL EVENTS:

April 15 — Taste of the Peninsula Artistic Door Auction April 16 — NW European Automobile Clubs’ Port Angeles Cruise-In April 16 — OAT Run Half Marathon and 12K April 15-23 — RainFest in Forks April 22-24 — NW Cup Downhill Series Round 1 – Dry Hill April 22-24 — Port Angeles Kayak & Film Festival April 30-May 1 — NW Wine & Cheese Tour May 7-8 — North Olympic Mustangs Annual Car Show PORT ANGELES 4TH OF JULY PARADE AND CELEBRATION

CLALLAM COUNTY FAIR May 6–15 — Sequim Irrigation Festival May 8-15 — Esprit Gala 2016 May 13-15 — NW Cup Downhill Series Round 2 – Pro GRT May 22 — Duck Derby May 27-30 — Juan de Fuca Festival of the Arts May 28-30 — Port Angeles Halibut Derby June 4-5 — North Olympic Discovery Marathon June 7-12 — Mountain Rescue Association National Conference July 4 — 4th of July Parade and Celebration July 8 — Annual Ruddell Cruise-In July 9 — Run a Muck Challenge July 15-17 — Sequim Lavender Weekend July 15-17 — Quileute Days

DUNGENESS CRAB & SEAFOOD FESTIVAL

Owners: Gabe & Katy Rygaard

WE DELIVER!

Serving Clallam & Jefferson County

631558569

413 Penny Creek Road • Quilcene, WA 98376 • (360) 765-3413 10 March 25, 2016

Port Angeles Regional Chamber of Commerce

To find a local physician, visit www.OlympicMedical.org. 631558578

Proud Supporters of the PA Chamber!

Trusted Care, Close to Home

Advertising Supplement to Peninsula Daily News


Chamber membership options All members receive at minimum: l Listing on the chamber website (more than 120,000 visits per year) l Voting member rights l Ability to serve on the Chamber Board of Directors and Executive Committee l Rack card/brochure space at the Port Angeles Visitor Center (more than 100,000 visitors per year) l 200-character description online listing l Ability to add other businesses owned by the same company at a reduced cost ($72) BASIC MEMBERSHIP: l Individual (or couple): $70 per year. l Small businesses (one to three employees or volunteers): $100 per year. l Nonprofit business (three or more employees or volunteers): $135 per year l Medium business (four to 20 employees): $190 per year l Large business (20 or more employees): $300 per year l In agreement with the Port Angeles Downtown Association, businesses located in the PBIA district of downtown can gain Basic Membership by paying only for the Website Enhanced Package. Cost is $72 per year. CHAMBER OF COMMERCE SPONSORSHIP OPTIONS: Business Advocate: $1,500 per year, includes: l All benefits of Basic Membership l Recognition on the chamber website homepage l Premium web advertising package l Banner/sign displayed during chamber luncheons and events and daily in the visitor center

Category Leader Package: $150 per year l Everything in the Enhanced Package l Business category ad in rotation across the top of the web page (with trackable hits) l Priority placement for web search results l Keyword search Premium Visibility Package: $300 per year l Everything in the Enhanced and Category Leader packages l Six additional banner ads on key search pages Peak Performance Package: $600 per year l Everything in all the other packages l Chamber website homepage rotating ad (premier placement) l Business Directory Search rotating ad For more membership information, phone the chamber at 360-452-2363.

Voted Best Retirement Community for 8 years

Proud sponsors of the annual Harvest Benefit Dinner

We’ve already raised nearly $40,000 for the Port Angeles Senior and Community Center. Proceeds have supported ... • Volunteers in automatic external defibrillator training. • Paid for the electronic reader board and other signage on the center’s exterior. • Fund the cost of opening the Crafty Corner. • Refurbished the coffee lounge. • Updated the lobby with new furnishings. Money has touched everyone who visits the center as they get to see the results of what they are taking part -- all money raised goes directly to benefit the center and members of the community.

Rite Bros. Aviation Rite Bros. Aviation is a full service FBO located in Port Angeles. Featured services offered 7 days a week include: Charter and Scenic Flights throughout the NW and Canada, Flight Instruction, Aircraft Rental, Pilot Supplies, Jet A/100LL Fuel, Catering and Car Rentals. All are provided by our 10 full- and parttime employees. Rite Bros. Aviation and its employees are proud to be part of the community and appreciate the opportunity to provide its aviation needs.

Assisted Living programs available. www.villageconcepts.com

A Village Concepts Retirement Community 1430 Park View Lane,, Port Angeles

Port Angeles Regional Chamber of Commerce

360-452-7222 1-888-548-6609

March 25, 2016

581373280

Advertising Supplement to Peninsula Daily News

Rite Bros. Aviation, Inc. 1406 Fairchild Airport Road Port Angeles, WA 98363 360-452-6226 • ritebros.com

“BRING RETIREMENT TO LIFE”

631558555

Business Leader: $3,000 per year, includes: l All benefits of Basic Membership l Premium recognition location on the chamber website homepage l Full web advertising package l Banner/sign displayed during chamber luncheons and events, and daily in the visitor center

WEBSITE ENHANCEMENT OPTIONS (IN ADDITION TO BASIC MEMBERSHIP): Enhanced Package: $72 per year l Include your logo with your listing l Display up to 8 photos and/or one video l Expanded business description space (up to 1,600 characters) l Five bullet points about your business (can be links to your website) l Online map link l Separate tab for individuals sale rep information l Facebook/Twitter links

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Special Sections - Port Angeles Regional Chamber of Commerce 2016  

i20160729083702255.pdf

Special Sections - Port Angeles Regional Chamber of Commerce 2016  

i20160729083702255.pdf