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Abou Erdaan in the Cloud! Crop planning, monitoring, and irrigation optimization system.


Revisiting assumptions •  Targeting bottom-of-the-pyramid (BOP) is a good cause •  Challenge on building a sustainable revenue model based on the BOP •  Identified need to focus on low-hanging revenue generating opportunities (larger farmers) •  Maintaining BOP objective as a long-term vision to work on. •  Need to partner with other parties for BOP •  Act as a main information hub for information aggregation

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Challenges •  Identifying expertise •  Orchestrating multi-stakeholders relationships for the benefit of the farmer: –  Government –  Supplies providers –  Rest of value chain

•  Government. Conclusion: If we want to move, we need to make sure we don’t rely on government at all •  Completely unstructured ecosystem

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Questions ?

AbouErdan  

http://cmimarseille.org/_docs/E4W_beirut2012/AbouErdan.pdf

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