2024 IMPACT REPORT
Enhancing lives and our communities
Our Mission
Utilising the power of Preston North End Football Club, we will continue to address the needs of our community.
Preston North End Community and Education Trust will enhance lives through health and wellbeing support while providing opportunities through accessible education and connecting the community through positive engagement.
Dai Cornell
Who We Are Our Trustees
We are Preston North End Community and Education Trust, the official charity (Registered Charity No. 1130773) of Preston North End Football Club.
We employ over 40 full-time staff to deliver the life enhancing work of the charity.
Utilising the power of Preston North End Football Club, we address the needs of our community through;
• Health And Wellbeing support
• Providing opportunities through accessible Education and;
• Connecting the Community through positive Engagement.
Our Team
Kevin Abbott Doreen Hounslea
Paula Wilson
Emma Butterworth
Bryan Gray CBE
Ben Rhodes
Dr Adrian Ibbetson
A Message From Our Chief Executive Officer “
Hello and welcome to the Preston North End Community and Education Trust 2024 Impact Report.
The year 2024 proved to be another one of growth and success. The year started with the launch of the Trust’s new and ambitious strategy #NorthEndTogether. This new three-year strategy outlines the charity’s objectives in addressing the needs of our community as we endeavour to enhance the lives and communities that we serve.
In 2024 we also saw the Trust grow to 52 full-time staff, investing over £1.7million into the Preston community - a record high. During 2024 over 17,000 individuals benefitted from the life-enhancing work of the charity, with much of the impact demonstrated throughout this fantastic report.
This year we continued to develop the programmes that we offer with the introduction of Game Plan, a new three-year youth mental health programme. We were successful in securing the tier two Healthy Weight contract for adults and families across Preston - an achievement we are really proud of.
We secured further funding to enhance our youth provisions, supporting the most vulnerable young people from across the city. We continued to develop our education and employability programmes, with the introduction of the Invest In Youth programme which supports young adults into education, training and/or employment. At the Trust we have something for everyone, and I urge you to come and find out how you can get involved.
I would like to thank all of our enablers for their continued support, without whom it would not be possible to positively impact the lives of so many.
In closing, I would like to place on record my deepest gratitude for our amazing team, who work tirelessly throughout the year providing services for the needs of our community.
I look forward to 2025 with great excitement as we strive to be better and build on what has been a fantastic 2024.
Thank you for taking the time to read the Preston North End Community and Education Trust 2024 Impact Report.
Tom Drake, Chief Executive Officer
Strategy Launch
In February 2024, we officially launched #NorthEndTogether, our ambitious 2024 to 2027 strategy, in the Invincibles Lounge at Deepdale.
The event gathered community members, stakeholders, and partners to celebrate the Trust’s commitment to positively impacting our community in Preston and beyond. The launch day offered attendees the chance to hear firsthand from participants whose lives have been enhanced by our work.
Personal stories highlighted the wide-ranging influence of our work, from supporting young people in education to improving physical and mental wellbeing across all ages. These testimonials illustrated exactly how we utilise the unique platform of Preston North End Football Club to address community challenges and inspire meaningful change.
The new strategy focuses on three core areas: Community Engagement, Education And Employment, and Health And Wellbeing.
By addressing issues such as social isolation, mental health disparities, educational attainment, and inclusivity, we aim to foster a safer, fairer, and healthier Preston. The strategy also underscores the importance of listening to our community’s voice and responding with tailored initiatives that meet identified needs where possible.
With clear objectives for the future until 2027, we reaffirmed our commitment to building a connected, thriving, and cohesive community. The event showcased the invaluable role that we as a Trust play in shaping a brighter future for Preston, uniting the community with a shared vision for progress and positive change.
“The strategy launch day was a great way for some of our projects to be brought to life in front of an audience of the Trust’s key partners.
Kevin Abbott, Chair of Trustees PNECET
Thank You To Our Sponsor
As we reflect on 2024, we would like to express our heartfelt thanks to FWP for their unwavering support throughout the year and for becoming the first ever principal partner of Preston North End Community and Education Trust (PNECET).
Not only has this key partnership with FWP allowed us to continue to deliver the life-enhancing programmes we do across the local community, but it has also strengthened ours and FWP’s shared commitment to positively impacting lives in the Preston area.
FWP’s support has been key in helping us to expand the reach of our community initiatives and has enabled us to enhance the services we offer. All the while, their logo is proudly displayed across staff and community playing kits.
Beyond their visible support, FWP has also had an impact through their generosity in other areas. Through the festive period, they were instrumental in supporting our Whites Toy Appeal, as staff made both cash donations and in-kind contributions in the way of toys to ensure that children in Preston had something to open on Christmas Day and that families had a brighter Christmas.
Additionally, FWP also provided raffle prizes in the form of seats in their executive box at Deepdale - an exciting and unique experience for the winners.
In addition to this, their support has increased our exposure both in the community and at Preston North End Football Club, reinforcing their long-standing relationship with the club, which spans over 30 years.
As we look back on this year, we are incredibly proud of what we have achieved as a result of FWP’s support. We look forward to continuing this journey with them in the future.
Thank you, FWP, for your contribution to the success of PNECET throughout the past year. This partnership has helped us to make a lasting impact in our community.
FWP became PNECET’s first ever principal partner in summer 2024 and we have been thrilled with the recognition and feedback so far. The Trust’s commitment to supporting their community aligns perfectly with our values and goals.
Lucia Ainsworth, Building Surveyor FWP
2024 A Year In Review
JANUARY- Reflective and Representative
On our community matchday, we celebrated some of our Community Champions across our three strands of health and wellbeing, education, and community engagement. The Champions took part in several activities prior to kick-off and the first team supported the event by warming up in special PNECET branded t-shirts.
FEBRUARY - Arthur Wharton Plaque
As part of our Heritage programme, ‘Invincibles’, a blue plaque was unveiled at Deepdale, honouring Arthur Wharton, the first black professional footballer. Nearly 150 years after his debut with Preston North End in 1886, this event celebrated his legacy and connected the community to its rich history in football.
MARCH - Ramadan Roadshow
During Ramadan 2024, we hosted two Iftar events at Deepdale, welcoming over 420 attendees from diverse backgrounds, including 200 refugees. These gatherings created community ties and encouraged positive engagement, aligning with our commitment to inclusivity and cultural understanding.
APRIL - Kicks Regional Cup
PNECET hosted the Premier League Kicks Cup North West qualifiers, involving nine community club organisations at under U16s level. Workshops on managing anxiety and a blind football session led by Azeem Amir, England men’s blind player, supported the event, providing valuable learning experiences for all participants.
MAY - Playing At Deepdale
Over two nights, 320 children played on the pitch at Deepdale, taking part in a coaching carousel and matches. Our Centre Of Sporting Excellence A Team played their final league game of the season at Deepdale, where they won the league. We also welcomed veterans from the local community to play a fixture, creating memorable experiences.
JUNE - Wembley Whites
At Wembley during half-time of the Championship Play-Off Final, our Centre of Sporting Excellence A Team received their trophy for winning the league. The Stronger Communities Cup saw Emerging Talent Centre and refugee girls team up to win all four matches, showcasing unity and excellence before the Real Madrid vs Borussia Dortmund Champions League Final.
2024 A Year In Review
JULY - Charity Golf Day
We hosted our annual Golf Day at Garstang Golf Club, where ten teams, including current PNE goalkeepers, Dai Cornell and Freddie Woodman, and former PNE players Graeme Atkinson, Paul Gallagher, Jack Cudworth and Lee Cartwright battled it out for victory on the day. In the end, it was the former players who came out on top.
AUGUST - Kelloggs Activity Camp
Partnering with EFL in the Community and Kellogg’s, we expanded our summer holiday camps, offering free places to children. The camps, supported by The Fun Experts, provided exciting activities, making the summer more engaging and accessible for local families.
SEPTEMBER - Healthy Weight Contract
PNECET secured a five-year contract with Preston City Council to deliver a healthy weight service. This initiative empowers adults and families to adopt healthier lifestyles through 12-week weight management programmes and six-week family intervention.
OCTOBER - World Mental Health Day
On World Mental Health Day, we delivered mental health workshops for PNE Academy players, launched the ‘Little Book of Support’ to assist people in crisis, and hosted an inspired ‘Its Mental’ wellbeing talk, emphasising proactive mental health care for the community.
NOVEMBER - Giant Scarf Project Launch
The Giant Scarf Project, in partnership with the National Football Museum, is bringing people in the local community together to knit PNE-coloured scarf strips. These will be sewn together into one giant scarf and displayed at Deepdale towards the end of the season - showcasing community connection and celebrating the club’s heritage.
DECEMBER - Festive Whites
Our festive period was packed with joy, hosting 150 children for HAF sessions, a Senior Whites Christmas Lunch, and a Junior Whites Christmas Party with fun activities. The Whites Christmas Toy Appeal collected gifts for families in need, helping to spread holiday cheer.
Fundraising
In 2024, we successfully delivered 16 events, engaging a total of 2,565 people. These events were vital in promoting local participation, raising awareness, and providing opportunities for individuals in our community to connect.
PNECET raised a grand total of £48,794.58, including £18,000 worth of in-kind donations. This reflects the generosity of both the community and local businesses, helping the Trust to further its goals in the future.
Bingo Evenings
Events during Easter, Halloween, and Christmas the Trust hosted fun-filled evenings playing Bingo at Deepdale. All raising funds while celebrating the seasons, giving PNE fans the chance to win exclusive PNE prizes.
Darts Evening With Red Rose Darts
Our darts evening gave several local darts fans the opportunity to play against former and current PNE players, while raising vital funds to support the Trust.
Fun Experts Partnership
The Fun Experts sponsored the Activity Zone at our half-term camps, providing an exciting week of fun, giving the children the opportunity to build teamwork skills, and importantly, have loads of fun.
Guild Wheel Staff Fundraiser
We had 16 staff members complete the Guild Wheel by running, walking, or cycling the 21-mile route around Preston. Over £2,500 was raised to support the Trust’s mental health provision.
Whites Christmas
Partnering with The Fun Experts, families came to our Whites Christmas event at Deepdale to enjoy a night of festive carnival games and the chance to win signed PNE memorabilia.
The Whites Christmas Toy Appeal raised over £1,000 in donations from generous fans and local businesses. This led to partnerships with six local organisations, ensuring toys reached those in need.
£48,800 raised (this figure has been rounded up)
16 events held
2,565 indiviudals worked with
Support Us
You can support the life-enhancing work of the Trust by scanning the QR code and making a donation today.
Community Engagement
Premier League Kicks
Premier League Kicks (PL Kicks) engages young people aged eight to 18 who are at risk of anti-social behaviour, offering regular sports activities, mentoring, and personal development opportunities.
The programme aims to improve wellbeing, teamwork, and inspire participants to reach their potential.
Josh, a participant in PL Kicks disability sessions at Sir Tom Finney Community High School, overcame challenges from Postural Tachycardia Syndrome (PoTS), autism, and selective mutism. Weekly inclusive sessions helped him develop football skills, confidence, and leadership abilities.
Despite health and anxiety struggles, Josh’s love for football became his therapy, leading to competitive play with a PAN-ability team.
His progress, supported by PNECET staff and incentives like stadium tours, highlights the programme’s success in transforming his wellbeing.
Football is Josh’s therapy. The ball is his comfort blanket. When he has a ball at his feet and is talking about football, it makes communication more likely; 95% of his communication at home is about football. He forgets his difficulties and anxieties when playing.
21% decrease in anti-social behaviour in areas where PL Kicks is delivered
Detached Youth Provision
Alongside our PL Kicks programme, we have worked in partnership with Lancashire County Council (LCC) to improve our youth provision and engage with more young people across the Preston, Chorley and South Ribble areas.
Targeting hotspot areas, by using local police data, the PNECET team carry out detached youth work alongside LCC Targeted Youth Support Team.
As part of the Youth Provision, PNECET staff plan and deliver targeted interventions to our beneficiaries to further educate and develop their knowledge and understanding, whilst providing a platform for them to ask questions and have their voices heard.
Over the past 12 months, the PNECET team have delivered interventions through fun and engaging workshops, alongside our partners, across a number of topics such as; knife crime, tackling racism and discrimination, and mental health awareness.
1,135 individuals worked with during 2024 150 individuals took part in educational/intervention and workshops
90% of participants have expressed improved optimism for their future
Emma, Josh’s Mum
“ “
Workshops at youth club helped my friends and I to understand the importance of various awareness days. These have helped me, and others in attendance to improve our understanding of some of the wider things going on but the most helpful was a talk about Movember. This helped me and my friends to better understand the complications that come with men’s health, mental health and suicide.
Rehan, participant
and a more connected community
Champions
Champions is an intervention programme supporting young people aged ten to 25 who are at risk of offending behaviours.
The programme focuses on personal development, wellbeing, and behaviour change through one-to-one mentoring using a traumainformed approach.
Champions participants have engaged in activities promoting positive lifestyle choices.
After attending Lancashire’s Hope Hack, in partnership with the Lancashire Violence Reduction Network, Champions’ participants successfully secured funding to launch ‘Young Preston’ – a podcast discussing topics relevant to what matters to them.
Since then, six episodes have been recorded, covering topics; mental health awareness, the media perception of young people, life in prison, and young people’s relationships with the police. During these episodes, they have welcomed a range of guests, including PNE first team defender Jack Whatmough.
Following the podcast, Jack was announced as the new Champions Ambassador. Jack’s role involves connecting with participants and sharing his journey to inspire participants to make positive changes in their lives, making him a powerful role model for the young people involved.
Reflecting on why he wanted to be become the Champions Ambassador,
“It stems from the appearance I did last Christmas at the PNECET Youth Club Christmas Party.
I don’t think people get given enough chances to prove what good people they can be. Sitting at the party and seeing how the night started to how it ended - from people swearing at one another and nearly being sent home, to ending it really positively and everyone having a laugh together - that’s a really positive memory for me.”
64% of individuals engaged with have had no arrest since the referral was submitted
27 individuals have been supported into education
“
Having a champions mentor is good because it gives you someone to share your problems with, they take on your problems and make you feel better about yourself.
Champions Participant
The programme has enabled our student to speak with someone outside of the education environment to receive coaching, support and mentoring to help focus on personal goals other than education.
Mr Samuel, Walton-le-Dale High School
National Citizen Service
National Citizen Service [NCS] empowers 16 to 17-year-olds by helping them build confidence, independence, and employability skills.
Since September, over 100 young people from the Preston Centre of Sporting Excellence and construction courses have participated in the NCS programme.
Through workshops and interactive activities, they gained essential life skills, prepared for employment, and engaged in social action projects to benefit their community.
The programme ensures that all participants, regardless of background, have the tools to achieve their goals. NCS fosters personal growth, social responsibility, and teamwork, inspiring young people to make a positive impact in their lives and communities.
84% of participants feel their confidence has improved after the week of NCS
72.7% of participants feel more confident on their career pathway going forward
Girls’ Emerging
Talent
Centre
The FA Girls’ Emerging Talent Centre [ETC] supports young female footballers, helping them progress from grassroots to elite-level football.
PNECET collaborates with schools, grassroots clubs, and coaches to identify and nurture talent. The programme offers coaching from UEFA-qualified staff and strength and conditioning training to help maximise player potential. Beyond football, the ETC focuses on education, health, and personal development and competitive games and tournaments during school holidays are part of the 30-week season.
At the National ETC Conference, PNECET strengthened ties with Regional Talent ID Coach, Daniel Alogba, showcasing their players. Daniel attended a session and referred five U14 players to the ‘Discover My Talent’ event in Burnley.
The girls demonstrated outstanding technical skills and game understanding, enhancing their opportunities within the female football talent pathway. This partnership highlights PNECET’s commitment to developing young talent and creating pathways to elite-level football.
60 females worked with the programme during 2024 season
5 females have progressed into the Pro Game Academy
Our students participated in several workshops, boosting confidence and equipping them with essential life skills. Challenges encouraged innovative thinking to boost youth engagement and reduce crime, whilst fostering resilience and teamwork.
Rob Walker,
Tutor
“ “
The discover my talent event was a great opportunity to see the different abilities of players around me from the north west, which I really enjoyed.
Ella Duerden (u14)
TOTAL ENGAGED DURING 2024: 176
John Richardson
John, a former Guild Lodge patient, spent three years in a mental health unit before joining PNECET.
His dedication and ability to connect with others led him from participant to volunteer and he is now a key staff member. John delivers ‘Been There, Done That’ workshops, sharing his lived experiences with over 200 people, helping them to overcome challenges.
He also mentors participants in the Champions programme, supporting confidence and resilience building. His journey demonstrates how tailored support leads to personal growth and community impact, making John an inspiring role model for others facing similar challenges.
Rhyan Owens
Rhyan, a 21-year-old from Preston, joined the Champions programme in April 2023, facing challenges with offending, homelessness, and mental health.
Initially focused on employment and housing, he received support in CV preparation, job applications, and referrals for accommodation. Through the ‘Build A Better Life’ behaviour change programme, Rhyan improved his emotional management and family relationships.
Now employed on Preston North End’s maintenance team, he feels motivated and stable. Reflecting on his journey, Rhyan credits the programme for transforming his life, keeping him out of jail, and making him a “completely different person.”
I’ve been through some tough times and seen some bad things, but now I can see the light at the end of the tunnel. Working with PNECET has given me a platform to tell my life story to the younger generation to try and deter them from criminality and I’m very grateful.
John Richardson
“ “
I’m a completely different person, I’m not the same Rhyan I used to be. I’m a lot less stressed and I can actually speak to people. I think I’d probably be in jail, if this programme hadn’t come about.
Rhyan Owens
Community Engagement
Safer, stronger and a more connected community
100% of PL Kick participants are more physically active
88 participants have been supported by the Champions programme
453 referrals to the ETC in the 2024/25 season
176 participants engaged with NCS
4,130 engaged across community engagement programmes
£367,657 invested into the community
Education And Employment
Providing opportunities, raising aspirations, fulfilling potential
PL Primary Stars
Utilising the power of PNE and the Premier League Charitable Fund, PNECET has delivered six-week CPD to 100 teachers across 30 schools.
This has enhanced PE delivery for over 5,000 children through PE support targeted interventions competitions and extrcurricular activities.
Tia, has cerebral palsy, and initially struggled with confidence and engagement in PE, however, she has shown remarkable progress thanks to the Premier League Primary Stars programme and its coaches.
The tailored and inclusive approach has boosted her confidence, self-esteem, and relationships with peers, while also enhancing her physical strength and independence in lessons like dance and gymnastics. The expertise of the coaches has supported Tia’s development and empowered her teacher to create more inclusive PE sessions, and Tia now is looking to join a club away from school.
96% of teachers felt they improved skills, knowledge and confidence to deliver high quality PE lessons
66% of children from 100 classes accessing PE support have improved their physical wellbeing
TOTAL TEACHERS ENGAGED DURING 2024: 100
Secondary Education
The Secondary School Alternative Provision allows young people to work towards nationally recognised qualifications in Sport, Business and Enterprise.
Qualifications are awarded through NCFE and can range from Entry Level, Level 1 and Level 2 accreditation. Delivery takes place at Deepdale or on school premises for class sizes of five to 8 learners.
Shae Doughty, a student from Brooklands School, successfully achieved Level 1 and Level 2 qualifications in sport through PNECET and is now progressing on to further study at college.
Attending 35 out of 38 sessions (92%), finding it difficult in a typical school setting, Shae has developed his skills and confidence. His experience at PNECET has not only supported his academic progress, but developed his behaviour and attitude.
“
Tia’s confidence has improved dramatically, and she now looks forward to PE every week. Specialist coaches provide her and her teacher with the skills to help her excel and progress in PE. She’s eager to join a football team.
Mrs Tallentire
“
Thanks to PNE, I’ve gained the qualifications and confidence I need to enrol for college. I’ve never done well in school before, but PNE gave me a chance to focus on something I love, like football, and it’s helped me develop my skills and confidence in ways I never thought possible.
160 pupils worked with
80% of learners gained a qualification
Shae Doughty
Providing opportunities, raising aspirations, fulfilling potential
Preston Centre of Sporting Excellence
The Centre of Sporting Excellence, a partnership between PNECET and Preston College, offers high-quality sports education for 16 to 19-year-olds, combining academic qualifications (Levels 1 to 3) with practical training.
Students benefit from UEFA-qualified coaching, state-of-the-art facilities, and unique opportunities like competing in the EFL Community and Education Football Alliance League. This helps to develop life skills, employability, and sporting excellence, preparing learners for careers in sports or further study.
Emilia joined in September 2023, straight from high school and has represented the course with positivity and enthusiasm. She secured a scholarship after an impressive interview, which led to coaching opportunities within her sport and has been a positive representative of her programme.
Emilia is a distinction* student who works hard to achieve the best she can in her work. She has aspirations to inspire the next generation in a teaching or coaching capacity, and has recently secured a coaching position with PNECET working with children in schools from four to 11-years-old.
100% pass rate achieved by 104 students
USW
91% felt more employable
“
Working with the PNECET team and studying at the Centre of Sporting Excellence has helped me grow as a person and a coach. I have learnt how to adapt as a coach in different areas of sport. I have really enjoyed doing both and I am looking forward to where I can take my career in the future.
Emilia Curwen
Centre of
The USW Programme at PNECET offers over 20 students the opportunity to complete football coaching, sports coaching, or sports business management degrees while gaining hands-on experience within a professional football club.
Students apply theory to practice, developing skills through real-world coaching and business activities, enhancing their career prospects in the sports industry.
Logan De Klerk transitioned from the Centre of Sporting Excellence to become an exemplary student on the football coaching degree. Initially volunteering across Trust programmes, he now works full-time as a Schools Provision Officer, delivering PE, and part-time in the PNE Academy.
He also serves as Lead Phase Development Coach for the Emerging Talent Centre and is a first team coach with PNEWFC. In his final year, Logan is on track to achieve a first-class honours degree, making the most of every opportunity offered.
21
students worked with
100% USW graduates progressed into employment or Level 6 (third year) education
“
USW has equipped me with valuable football coaching skills and given me the opportunity to gain my UEFA B qualification. This will enhance my ability to deliver effective sessions and improve my career opportunities in coaching.
Logan De Klerk
Providing opportunities, raising aspirations, fulfilling potential
Invest In Youth
PNECET is collaborating with SELNET on the Invest In Youth programme, providing tailored support to young people in Preston aged 14 to 24 who are economically inactive.
The initiative aims to help participants overcome personal barriers to employment through intensive key worker support.
By offering practical guidance, skills development, and access to opportunities, PNECET is helping individuals in Preston move closer to economic activity and employment.
Connor arrived at PNECET struggling to settle in mainstream education. He enrolled onto our secondary education programme, but also accessed other services including Champions and youth club.
Connor completed his studies and achieved a Level 1 in sports studies and is now enrolled at the Centre of Sporting Excellence with plans to join the army one day.
“I like coming to PNE and it has helped me to do better. I am not getting in trouble anymore and I am working on my fitness and through my qualification so I can get a job in the future and I hope that’s with the army.
Connor
21 young people classed as NEET worked with
Multi-Skills
13 young people progressed into education or training
In 2024, Preston North End Community and Education Trust delivered the Level 2 Certificate in Coaching Multi-Skills Development in Sport course through 1st4sport in partnership with Edgehill University, EFL in the Community, the University of South Wales, and 14 Community Trusts directly.
In partnership with the EFL in the Community and USW, students across three regions enhanced their understanding of coaching principles, gained practical experience, and earned a qualification to deliver multi-skills sessions.
The programme has allowed them to deliver engaging key stage 1 and 2 PE lessons in primary schools, boosting their readiness for careers in the sports industry and contributing to PE delivery within their community trusts.
“53 participants gained a qualification
100% of learners improved their understanding of the national curriculum
Partnering with PNECET has been invaluable in providing our students with real-world coaching experience. The course provides practical, hands-on learning that enhances student skills and improves their CV. It’s a mutually beneficial partnership that drives positive outcomes for all involved and helps students become more employable. Brian Kay
Providing opportunities, raising aspirations, fulfilling potential
Adam
Adam arrived at PNECET disengaged and struggling to find direction. Through the secondary education programme, he improved his behaviour, developed confidence, and became a senior prefect.
He discovered a passion for refereeing, qualifying, and officiating at North West Counties Level. With the support of PNECET’s positive environment, Adam achieved seven GCSEs and improved his attendance and focus.
He progressed to Runshaw College and later enlisted in the British Army, where he is training as a vehicle mechanic. Adam’s journey highlights how PNECET’s supportive approach can transform potential into achievement and help young people find their path to success.
Oliver Birkett
Ollie Birkett joined PNECET through the Centre of Sporting Excellence before progressing onto the USW course. During his placement, he aspired to become a coach and began working with the PNE Academy.
After graduating, Ollie completed his PGCE with the Trust and has since excelled as the Secondary Education Coordinator, managing relationships with 16 schools. Alongside this role, he serves as the Academy Foundation Lead Coach, helping to develop young talent.
Ollie’s journey reflects his dedication, growth, and commitment to inspiring the next generation through education and coaching, showcasing the opportunities available through PNECET’s pathways.
I joined in Y10 after exclusion and PNECET helped to rebuild my confidence. Without their help, I wouldn’t have had the confidence or qualifications to join the army and become the person I am today.
Adam “
“
My pathway at PNECET has allowed me to become a qualified teacher and UEFA B licensed coach. It has given me experience of working at a professional football club and opened up many opportunities in coaching and teaching.
Oliver Birkett
Providing opportunities, raising aspirations, fulfilling potential
Education And Employment
Providing opportunities, raising aspirations, fulfilling potential
5,370 individuals worked with across our education programmes
338 qualifications achieved by participants
100% of FE and USW graduates progressed into employment or higher education
Over 2,000 hours of volunteer hours contributed by students
17,240 hours delivered by staff across six programmes
£771,341 invested into education
Health And Wellbeing
Healthy Weight
Our Healthy Weight provision supports adults 18 and over, with a BMI between 25 and 39.9, to lose and maintain their weight loss, while improving their knowledge and skills.
We offer a free 12-week healthy lifestyle programme delivered at Deepdale, and in the wider community with a combination of classroom workshops, including 90-minute nutrition and exercise sessions in an evening.
Tanya Marlow completed the women’s healthy weight programme in November 2024. She attended ten of the 12 women’s healthy weight sessions (83.3%) and successfully reduced her bodyweight from 121kg to 108.1kg (-12.9kg/10.7%) and her waist circumference from 123cm to 110cm (-13cm)
Tanya was determined to make healthier choices that would help her achieve her weight loss goal. She successfully reduced her intake of chocolate, crisps, biscuits, takeaways and alcohol whilst maintaining her fruit and veg intake. She increased her daily water consumption and increased her daily walking time from 20 minutes to 40 minutes, all of which helped to reduce her anxiety levels and resulted in her feeling increased satisfaction with her life.
365 participants completed the programme
PASTA
2.57kg
average weight loss per participant
The Play And Skills At Teatime Activities (PASTA) programme is part of a nationwide scheme, supporting families with children, between five and ten-years-old, to learn to cook different recipes, and take part in physical activity, over a six-week programme.
The Metcalf family attended all of the PASTA sessions, enjoying the mix of practical, hands-on activities and learning more about making healthy choices. Following the sessions, the family understood more about healthy eating and improved their eating habits.
They learnt about the importance of being physically active and increased their activity levels. The family felt more confident making healthier snacks, meals and improved their overall long-term health and wellbeing.
Their child increased their active hours from three to over seven per week and increased their fruit and veg intake from two to three per day. They now help their parents to prepare three evening meals a week and have reduced their snack intake to two per day.
76% of children ate healthier snacks as a result of engaging
90% of families stated an improved physical wellbeing
The sessions helped me to control my portions, make better choices, and think more about my future –not just the now.
Tanya Marlow
“ “
The PASTA programme taught my granddaughter about food preparation, encouraged her to try new foods, and showed her how enjoyable exercise can be.
The Metcalf Family
Mental Health
Our mental health programmes support young people between the ages of 11 to 14 and 18 to 25-years-old.
Through one-to-one and group support, we improve participants’ knowledge of mental health, help them develop healthy coping strategies and promote positive goals for their future.
When starting the Game Changer programme, Josh would often arrive to school dysregulated. Because of this, he was agitated and distracted in lessons which prevented him from completing work. He didn’t know how to control his emotions, however the sessions have enables him to identify strategies which support his wellbeing.
Josh’s confidence has grown, and his ability to manage his emotions has improved. This means that he can identify when he’s feeling dysregulated and successfully use strategies to return to a positive mindset.
157 children have attended mental health workshops
Tackling
80% of participants have reduced feelings of social isolation and loneliness
Loneliness
Our Health and Wellbeing workstream has a range of programmes that help tackle loneliness and encourage social connections across the community.
Sporting Memories: Brings people of retirement age and older together at free, weekly sessions at Deepdale and is primarily designed to support those living with dementia, depression and loneliness.
Walking Football: A slower paced version of the beautiful game, walking football is for men over 50 and women of all ages, helping to keep them active in a safe, fun environment.
Walk And Talk For Lilywhites: This enables people of all ages to combine the benefits of the great outdoors, face-to-face social interaction and physical activity, as part of a leisurely walk around Moor Park.
Dee Millington attends Sporting Memories and Walk and Talk, and describes the impact they have had on her: “The programmes have made a huge difference to my physical and mental wellbeing. Walk and Talk has been a great help as it encourages me to go out and socialise and exercise with friends. The programmes have helped me meet people, go out and do things I may not have done and when my husband passed away in January - PNECET has kept me going.”
96% of Sporting Memories participants have felt less alone
90% of Walking Football participants have increased their physical activity levels
Since I started having these sessions it feels like a big weight has been lifted off my shoulders and I always feel better after them. I remove myself when I’m stressed and do breathing techniques to calm down.
Josh
“ “
Walking Football has really been an outlet for me when I have periods of depression and anxiety. The exercise is of course very good for me, but it’s been the people that I talk to that have helped. Coaching staff and participants are very welcoming and caring, and everyone supports each other when needed.
Craig Preston
TOTAL ENGAGED DURING 2024: 243
‘Invincibles’ Heritage Project
A three-year project funded by the Lottery Heritage Fund, ‘Invincibles’ utilises the history of Preston North End Football Club, including stories of the Invincibles, Arthur Wharton, and Preston Ladies, to improve wellbeing, empower and engage the community, and make heritage more accessible.
In July, we launched the PNE Legends Summer Art Trail, a free family activity for the school holidays. We distributed 500 trail maps and partnered with 11 local businesses, each displaying a poster of a PNE legend with an illustration and information.
Six winners were drawn, including Anna, who completed the trail with her grandfather, Martin Wilson. They enjoyed the PNE and women’s football display at the Lancashire Archives, where Martin highlighted the importance of promoting participation in sport for all.
468 primary school children completed 10 hours of heritage learning
PNE Forces
297 hours contributed by volunteers
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The trail was really well laid out with the cards and clues easy to find. Anna was really keen to read the information and record it. I felt it was a positive experience for Anna and I. To top things off, for her to win one of the prizes helped to reinforce the day!
Martin Wilson, Anna’s Grandfather
The PNE Forces programme is an initiative that focuses on football and social sessions that are designed to keep local armed forces veterans active while forming new relationships with like-minded people, benefitting mental wellbeing and physical health.
Councillor Close has worked with our Armed Forces Coordinator, David Abbott, since she became the Armed Forces Champion for Preston City Council in 2024. From the first meeting at a veteran’s drop-in session, PNECET, Preston City Council, David Abbott and Councillor Close have built a strong working relationship.
Councillor Close is now well aware of the importance of the work that the Trust does in our community and how good it is that David, a former veteran, is working with other veterans and sharing his experiences to gain their trust to shape services accordingly.
The Councillor was also full of praise for the Remembrance service activities that took place in November, especially that veterans remained at the heart of the activities.
100% of responders feel they have developed new, positive relationships
82% of responders have the confidence to use new skills
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A number of Remembrance Day activities, taking place over different days, with veterans at the heart, have been warmly received by veterans and families. Preston people who see their club respecting them - I’m really appreciative of the part that Dave has played in organising these.
Councillor Mel Close, Armed Forces Champion
My Story
Czes and John
Czes and John first engaged with the Trust in 2021 when Czes found an article on Blog Preston highlighting the Healthy Weight programme, and it caught her interest, as she met the criteria.
Czes was at a crossroads and needed direction to get back on track. She sent off the form and received an invite to join the programme in March 2021. However, as well as filling out a form for herself, she also ‘volunteered’ her husband, John, to join the programme too.
As a result of them joining the programme, they’ve developed a better relationship with food and exercise, have lost weight and enjoy their lives more. After completing the initial 12-week programme, they feel more energised and look forward to our weekly Alumni classes.
The programme has prompted them to have a more focused approach on portion control and have started to make changes to their food, such as brown rice instead of white, and eating healthier proteins such as fish.
Czes and John both felt supported by the programme and staff, and have found the Alumni classes very encouraging as well as helping them to keep their focus on a healthier mindset.
Jo
Jo is involved with many programmes at the Trust, but recently became one of our core volunteers on the Sporting Memories programme.
Jo first became involved with the Trust nine years ago, when the Walking Football programme started. Following that, she attended her first Sporting Memories session, five years ago, with her late husband and she now attends our Walk And Talk sessions.
Walking Football has enabled Jo to maintain a level of physical activity and companionship, and she has made new friends who all meet up outside of the Trust’s provision. When Jo’s late husband sadly passed away, who she was the sole carer for, conversation at home became non-existent. However, thanks to Sporting Memories, she’s overcome her loneliness and isolation and enjoys her time spent volunteering. Jo looks forward to all the sessions she attends with PNECET and says that her mental and physical wellbeing is supported.
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The programme has significantly improved our physical and mental wellbeing, allowing us to enjoy life more.
It has encouraged us to push our physical boundaries and not give up at the first hurdle.
Czes and John
“I look forward to all the sessions I attend with PNECET. My mental wellbeing is supported through all three sessions, and physically through Walking Football and Walk And Talk. Companionship is there through the common goal of football (and PNE!).
Jo
Health And Wellbeing
Inspiring change, improving health, enhancing lives
84% improvement in life satisfaction for weight management participants 93% of children participating in PASTA have stated their physical activity levels have increased
82% of PNE Forces participants have the confidence to use newly developed skills
2 blue plaques have been installed celebrating PNE‘s heritage
3,020 engaged across health and wellbeing programmes
£455,984 invested into health and wellbeing
Equality Diversity and Inclusion
PNECET is committed to making sport inclusive, ensuring the football club is accessible to everyone, and helping people feel connected to our community through positive engagement.
Through our campaigns and events, we have brought together individuals from diverse backgrounds, strengthening relationships and promoting understanding. These initiatives have encouraged participants to share experiences, learn from each other, and engage in meaningful conversations, creating a united community.
Across 17 events, we engaged 2,267 individuals from 25 ethnically diverse groups, including 727 young people, 72 females, 80 participants with disabilities, and 147 with special education needs.
International Women’s Day
Our 2024 campaign featured a Her Game Too fixture against Stoke City inspiring 72 girls through pitch-side activities and raising awareness about inclusivity in football.
Sunflower And Unite For Access
The Sunflower Launch promoted awareness of hidden disabilities, distributing 300 lanyards and providing essential training for staff and fans. Unite for Access increased disability awareness by introducing PNE ear defenders and involving 50 individuals with additional needs in half-time activities.
Ramadan
During Ramadan 2024, we hosted two Iftar events at Deepdale, connecting 420 attendees from diverse faiths and backgrounds, including 200 refugees, to strengthen community ties and encourage positive engagement.
Football Welcomes
This campaign offered 250 refugees a welcoming stadium experience through matches and special events, creating opportunities for confidence building and cultural exchange, emphasising PNECET’s dedication to diversity and inclusion
Festival of Light
Our Diwali celebrations at Deepdale and the Temple engaged 150 individuals from the Hindu community, promoting unity and peace through shared cultural experiences, highlighted by the Shanti prayer.
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It’s been a transformative year, with ED&I at the core of our mission, breaking down barriers and creating an inclusive environment that unites communities. Our commitment to equality and diversity drives positive change, ensuring everyone feels valued, and welcomed at the club.
Mo Patel, Equality Diversity and Inclusion Coordinator
Financial Summary
TOTAL £1,705,527
2023/24 TOTAL £1,491,054
£1,429,664 EXPENDITURE SURPLUS £ 61,390
What’s Next?
Despite the economic climate during the last 12 months particularly in relation to the rising costs of living, PNECET managed to generate a surplus of £97,442 for the financial year.
This will be used to invest further development into our community programmes ensuring we continue to meet the ever-changing needs of the community.
Due to the success and growth of the charity over the last three years, we will continue to explore with key stakeholders regarding the development of new facilities across the city which will provide further space to expand our programmes, and in turn continue to enhance lives and our communities.
2022/23
In quarter one of 2025 we will launch the new Work Well programme. A collaboration between, SELNET, Active Lancashire and Preston City Council with the aim of supporting those on long-term sick back into employment. We look forward to delivering this programme throughout 2025.
Enablers
Partnership working is a fundamental part of the charity’s operations.
We are passionate about working in collaboration with partners who share the same vision as the Trust of enhancing lives and our communities through Community Engagement, Education and Health And Wellbeing.
Without our growing list of partners, the fantastic work of Preston North End Community and Education Trust would be unattainable.
Thank you.
Our partners include:
Partner With PNECET
If you are an organisation who share our vision and would like to work in partnership with Preston North End Community and Education trust, please do not hesitate to make contact.
