Content Marketing Trends In 2020 - PMG Digital

CONTENT MARKETING TRENDS IN 2020

WHAT IS CONTENT MARKETING?

Content Marketing is the practice of creating and sharing the valuable content to engage with the audiences and build visibility of your brand.

TOPICS TO BE COVERED • USER-GENERATE CONTENT AND IT’S BENEFITS • SHARING CONTENT ON SOCIAL MEDIA PLATFORM • CONVERSATIONAL MARKETING IN REALISTIC WAY • IMPROVING CONTENT EXPERIENCE • PODCASTS

BENEFITS OF CONTENT MARKETING • Content marketing is one of the most effective marketing strategies in Digital Marketing.

• Content must be relevant, usefulness and

informative to the reader as well as viewers. In 2020, most of the businesses use Video Content Marketing to promote your brand and also user-experience.

STRATEGY OF CONTENT MARKETING These are the few important strategy of Content Marketing:

 USER-GENERATE CONTENT • User-generated content (UGC) refers to any kind of online content related to your brand, which is generated by users. It includes tweets, blog post, images, videos, and testimonials.

STRATEGY OF CONTENT MARKETING  BENEFITS: •

The main benefits of user generated content provide social-proof.

• Customers trust UGC rather than Brand Content.

CONVERSATION MARKETING • Conversation Marketing allows you to interact with customers in a realistic way.

• With this, approach, you can learn about their personality and needs without asking them to the fill form, or complete a set of tasks.

IMPROVING CONTENT EXPERIENCE • There is a huge impact of improved content on observer as it gives overall impression of it.

• Looks and presentation of content has the most impact in making it an authentic Content.

PODCASTS

• Podcast popularity has been increasing in recent time. Podcast can be Audio and Video, focusing on particular topics that can be listened or watched.

• Podcasting offers clear and concise way for marketers to propose their content to audiences.

• Around 32 million, have listened to podcast in last month.

ABOUT US PMG Digital is the Best Digital Marketing Agency In Melbourne, specializing in their dedicated areas and helps the clients to thrive in marketing landscape. We handle, the best planning strategy from the entire life-cycle and, also provides the result-oriented approach to your business.

CONTACT US Business Name: PMG DIGITAL Website: https://pmgdigital.com.au Phone no: 1300 621 683 Email: info@pmgdigital.com.au Address: Suite 6,79-83 High Street Kew, VIC, Australia-3101

THANK YOU :)