Thursday, February 7, 2013 Hear from Maple Ridge blues man James Rogers, who’s playing a benefit concert Friday.
Inside • LOCAL NEWS, SPORTS, AND ENTERTAINMENT • mrtimes.com • 604-463-2281 •
The new Layar technology introduced in today’s edition of the TIMES will add a new dimension to community news reporting and advertising, providing direct access to further information “behind” the newspaper pages. Download the Layar app to your iPhone, Android, or tablet at layar.com or app store, and use it to scan this page – watch the photo come to life, as TIMES publisher Spencer Levan explains more about what the new technology has to offer.
With today’s edition, the TIMES is leaping into a new reality of community newspaper publishing.
Publishing – our parent company – is the first media chain in the world to use the app across all its publications. “Our plan is to increase engagement between our newspapers and our readers, increase the time they spend with Imagine opening your newspaper and us, improve the utility of the product, watching a video. and seamlessly integrate our customers’ Or instantly buying items you see in digital assets into our newspapers,” said your paper from an advertiser’s Alvin Brouwer, president of Lower online store. Mainland Publishing, a division Scan this Or seeing the story behind the of Glacier Media. “It adds many page with different dimensions to a print story. We can help you do that. advertising campaign or to the We are erasing the line between stories and photos that appear in print and digital media through our papers.” the use of augmented reality. Layar uses your iPhone, iPad or It’s easy for you to join the Android smartphone or tablet to experience. All it takes is Layar, an app recognize images in the TIMES that have you can download for free to make the been enabled for augmented reality. It TIMES come to life. translates these images into buttons and While Layar has been used by hundreds notifications on your device’s screen, of magazines in Europe, Lower Mainland allowing you to instantly view related
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videos, share articles on social networks, of your newspaper. Newspaper pages, click on websites mentioned in storphotographs, advertisements, and other ies, and much more. The app takes you images can all utilize the Layar image beyond the paper’s pages. recognition platform to It’s easy to use. allow the augmented realStart the app, point your ity components to appear “It’s given us the phone’s camera at the instantly on readers’ ability to extend the page, and tap the “scan” smartphones or tablets. story… to give readers It makes it cleaner for button, and Layar’s interactive buttons will appear designers and easier for and advertisers a lot on your screen. Tap any consumers to use. more than they’re of them to be taken to Advertisers can entervideo, image carousels, tain and inform readers, getting today.” Facebook pages, Twitter, and allow them to share Alvin Brouwer, and more. deals via email, Facebook, President, Layar is extremely versaand Twitter, buy prodLower Mainland Publishing tile. If you can imagine it, ucts and services, book Layar can do it. appointments conven“The technology’s finally here to bring iently without them needing to put down print to life, and more and more adverthe paper and go to their computer or tisers have digital content that can be take out their laptop, log on, and open a Layared,” said Brouwer. program. continued on page A5… Layar uses the natural components
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