CONTENTS
WEEK ONE: SOLVING PROBLEMS
7 13 17 21 25 29
Solving Problems by Jeff Shinabarger The Problem with Entrepreneurs by Brittany Thoms Realism in Contrast to a Visionary by Gisele Nelson How to Eat a Giant Bowl of Spaghetti by Erin Levin Sustainability by Dr. Randy Ross and David Salyers Be Legitimate by Sarah Cunningham
WEEK TWO: KNOW ME
34 38 42 46 50 54
The Problem and Me by Jeff Shinabarger Self Doubt by Russell Shaw My Identity in Business by Eryn Erickson The Unexpected Path to Finding Your Dream by Jeff Goins Know Yourself Amidst Starting Something New by Ryan Bailey Building Your Community for the Long Haul by Aaron Fortner
WEEK THREE: ATTRACT PEOPLE
60 64 70 74 78 82
Ply by Jeff Shinabarger Anthropology by Joanna DeWolf Attracting Influentials to Your Team by Brad Lomenick Are You Too Vague About Your Community? by Sarah Robinson Partnering with an “Idea Man” by Andre Shinabarger The Heart of the Leadership Team by Leroy Barber
WEEK FOUR: GET STUFF DONE
87 91 95 99 103 107
Industry Change by Jeff Shinabarger Pursuing an Idea Tenaciously by Michael Tavani 7 Idea-Making Principles to Help Launch Your Next Idea by Charles Lee Hatch by David Farmer Crowdfunding: A Brilliant Idea by Blake Canterbury Cultivator of Creative Action by Karyl Morin
WEEK FIVE: SUSTAIN YOUR IDEA
112 117 119 123 127 131
Do Not Fear. Do. by Jeff Shinabarger “No” is a Brand Asset by Blake Howard Fundraising and Dating by Judy Lewis Funding Start-Ups by Greg Gilbert Culture! by Chris Carneal Don’t Shortcut the Prove Stage by Steve Graves
4
From Clouds To Concrete
