BETFAIR EDGE 2012/13

DON’T SETTLE FOR LESS

YOUR GUIDE TO GETTING THE BEST OUT OF BETFAIR

Football • Horse Racing • Tennis • Cricket • Golf • Casino • Poker

TAKE YOUR BET

WITH YOU WITH BETFAIR MOBILE

• Bet in-play • Back and lay on the go • Use cash out on up to 20 sports • Get live scores on Football and Tennis Visit mobile.betfair.com for more information and to download the app for iPhone, iPad or Android.

And have you tried Betfair’s new Multiples iPhone app?

Download it now for free at btfr.co/multiples-app

Welcome

“WE WANT TO HELP YOU GET THE MOST OUT OF BETFAIR AND BECOME A BETTER BETTOR”

Click and bet now!

You’ll see these interactive icons scattered throughout the magazine. Click on the arrow to access bonus content, expert tips from the team at Betting.Betfair.com or the very latest odds at Betfair.com.

We might be biased but we think there are a lot of very good reasons why you’re better off betting with Betfair. Unlike traditional bookies, when you bet on the Betfair Exchange you’re betting against other punters like you. This means you can bet how you want – you can request prices, back or lay selections, and trade out of your positions at any time. The power of the Betfair Exchange means you never have to wait for a market to be settled to take a profit or limit your losses.

Educating you about the Betfair Exchange and all of its unique features (see p20), and giving you the tools you need to make more informed sports bets (see p41), is central to our growth. It’s why we’ve produced this booklet – to help you get the most out of Betfair and become a better bettor.

Every aspect of your interaction with us, whether it’s matching bets, fast payouts, prompt and courteous customer service, and transparency throughout our business, is important. We hope that this is reflected throughout this booklet and we welcome your feedback on anything – it helps us create an even better betting environment for you in the future. You can read our Customer Commitment on p63 and let us know what you think about us by emailing BetfairEdge@betfair.com.

We’re working hard to introduce new features all the time.

With our unique Cash Out, cross-sport multiples, In-Play betting (with hundreds of free videos of live events available to watch on the site), Fixed Odds (so you can get an early price on a market), and a massive range of options for betting on your mobile, we don’t think there’s been a better time to be a part of Betfair.

Welcome to Betfair – don’t settle for less

Richard Hayward, Team Betfair EDGE Editorial Director Dave Woods Art Director Marc Southey Managing Editor Scott Skinner Contributors Alun Bowden, Ross Jarvis, Alex Narey, Sean Calvert, Iain Fletcher BETFAIR Sports Senior Marketing Manager Richard Hayward Sports Welcome Marketing Manager Matt Hopper Marketing Executive Chris Bryant Global Head of Customer Marketing & Loyalty Alasdair Wright Legal Counsel Jo Wellman. Entire contents © Betfair Ltd. 18+

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WHAT ARE THE ODDS? Betfair now offers both Exchange and Fixed Odds prices on a number of markets, giving you more control.

Exchange Odds

Look out for the blue and pink back and lay price boxes Back or lay your selections Trade and bet In Play Use Cash Out on many markets Great odds, set by you

Fixed Odds

Look out for the green Fixed Odds price boxes Get a bet on early Bet on markets with limited Exchange liquidity No commission on winnings Place Multiples using the betslip where you see

Place Multiples using the betslip where you see

VISIT BTFR.CO/FIXED-ODDS FOR MORE INFO

Contents

06 / STARTER’S ORDERS A look at the top sporting stars from the summer of 2012, plus all the news from the Betfair Community FEATURES 20 / Find Your Edge Find out why you’re better off on the Betfair Exchange

20 24

24 / Room 1.01 There’s no such thing as a sure thing in sport

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28 / Multiples Bet small and win big with Betfair Multiples 30 / Betfair’s Biggest Markets Follow the money as we run down the biggest events to hit the Exchange 34 / Bet on the Move Place your bets wherever you are with Betfair Mobile 36 / Betting In-Play The betting doesn’t stop when the action starts

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38 / 2012 US Open final Britain’s 76-year wait for a Major title is over 41 / TRAINING Guides to betting on all your favourite sports, plus Betfair Casino, Exchange Games and Poker 62 / REFERENCE Betfair’s Help & Learning site, plus our Customer Commitment and more 66 / History in the Making The Betfair biography 18+

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GOLDEN SUMMER! TOP 10 STARS FROM THE SUMMER OF 2012

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t’s fair to say there’s never been another summer like it. The Premier League went down to the wire, before Bradley Wiggins smashed the Tour de France. Then, London’s Olympics and Paralympics both sold out, with record medal hauls for the Brits. After this few thought the Ryder Cup would be more than a footnote, but the ‘miracle at Medinah’ capped off an incredible few months. Join us as we count down the stars – and Betfair markets – from the best summer of sport ever.

1 Bradley Wiggins

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Wiggins became the first Brit to win the Tour de France, before claiming gold in the Olympic time trial. This made him the joint-most decorated Brit (with Chris Hoy), with seven medals. ● Wiggins was tipped to win the Tour de France at odds of 2.74 on Betting.Betfair.com, where another tipster recommended a massive 10pt bet for time trial gold at 1.85.

3 Mo Farah After failing to qualify for the 5000m final at the 2008 Olympics – ‘the greatest disappointment of my career’ – Farah got redemption in London with double gold and introduced the ‘Mobot’ to the world. ● Farah was heavily tipped to win double gold at 2.52 (10,000m) and 3.0 (5000m).

4 Jessica Ennis

Murray finally delivered when he won the 2012 US Open, becoming the first British man to win a major in 76 years.

There was massive pressure on Ennis to deliver gold and with strong competition a lot of pundits doubted her… until she destroyed her rivals by a massive 306-point margin.

● The 2012 US Open final was Betfair’s biggest ever market with over £67m traded – see p30 for more.

● Ennis was as skinny as 1.93 to win before the event, but delivered for any punters who had the faith.

2 Andy Murray

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Linda Duong

STARTER’S ORDERS 5 Frankel

8 Usain Bolt

The wonder horse made it 11 in a row in the Queen Anne Stakes. He won by an amazing 11 lengths to earn a Timeform rating of 147, 11 higher than his nearest rival, Black Caviar.

By the end of the summer Frankel retired 14-0.

Beaten by Yohan Blake in Jamaica’s trials, Bolt stumbled in his heat but still strolled it and went on to cement his legacy with double gold in the 100m and 200m.

● Frankel won the Queen Anne Stakes from a Betfair Starting Price of 1.12. He was responsible for £7.3m of the £7.7m traded.

6 Ian Poulter With the European team 10-4 down in the Ryder Cup, victory seemed improbable. Then Poulter found inspiration, and five consecutive birdies, to spark an incredible final-day comeback. ● Betting.Betfair’s Paul Krishnamurty tipped up the draw (with a view to trading) at 13.0 prior to the Ryder Cup.

7 Man City In the last game of the season, needing two goals in injury time to win the league, first super-sub Edin Džeko and then Sergio Agüero – with the game’s last kick – turned the English game blue. ● Man Utd were as short as 1.1 to win the league as the games went into injury time.

Any Utd backers who didn’t Cash Out (see p37) would have been left singing the blues.

● Betting.Betfair’s Jack Houghton recommended a big bet on Bolt at 1.92 after his 100m heat. ‘For him to be nearly even money is ridiculous.’

9 David Weir The 2012 Paralympics wasn’t just a success for Team GB, but for disabled athletes the world over.

David Weir made a great claim for performance of the games with four golds in the 800m, 1500m, 5000m and marathon. ● After his quadruple medal haul, Weir was named fifth favourite on the Betfair Exchange in the 2012 Sports Personality of the Year.

10 Glover and

Stanning

In the excitement of the Olympics you might have forgotten where it started – with Heather Stanning and Helen Glover winning the women’s pair. It was Team GB’s first gold and the first gold for any British female rower. ● After a slow start, Team GB were 17.0 to win 26 golds or more.

They ended the games with a record 29.

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STARTER’S ORDERS

Get involved!

Keep your finger on the pulse with Betfair’s online content and social networking feeds – packed with tips, exclusive insight, free bet giveaways and much more

Betfair Community – Community.Betfair.com Betfair’s heart and soul is its Community pages, home to the forums and 155,000 members sharing tips and discussing the latest sporting events. Based on your feedback we’ve redesigned the homepage so it’s even easier to get to the most recent and dynamic content.

Twitter/blogs Stay on top of any news by accessing Betfair’s Twitter feeds and blog pages without leaving the homepage

Poll You can now find the Community Poll in the top right of the homepage. Cast your vote on a new topic every week

Big discussions The most popular and lively threads are featured on top of the homepage – you’ll always find the hottest topics here

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Forum menu A quick guide to all the forums and sub-forums in the Betfair Community Recent topics The most recent threads, so you can get to them without going to the relevant forums

Social network Facebook

With over 100,000 members, Betfair’s Facebook community is the perfect place to share hot tips, get the latest offers and enter exclusive competitions.

Our latest Facebook app is Predict & Win, which gives you the chance to put your predictions up against fellow fans in a leaderboard format. Earn kudos for your winning predictions and battle to stay top of the league! We’ll also announce our exclusive offers here, so be sure to check your timeline for the very latest.

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Twitter

1 @Betfair For all the latest news and info 2 @BetfairRacing This is where a vibrant community discusses the latest racing drama on the Exchange 3 @BetfairSports A combination of news, analysis, exclusive competitions, free bets and terrible puns 4 @BetfairPoker We beat Kanye West to the top spot in The Times’ Guide to Twitter – find out why today 5 @BetfairHelpdesk Your direct line to the Helpdesk team for any questions you might have

TWO-MINUTE MASTERCLASS

Betfair Starting Price

Betting.Betfair.com Did you know that last year around 25% of our customers were net winners compared to only 1% of the bookies’ customers? Making sure you are more successful is crucial to our success and to achieve this we’re investing significantly in educational tools and content. Home for much of this content is our blog site Betting.Betfair.com, which features exclusive tips, insight and analysis on a huge range of sports and other betting markets.

We’ve gone to great lengths to ensure the content – updated daily – is among the very best you’ll find.

Regular contributors range from Ambassadors such as Lee Dixon, Michael Vaughan, Will Greenwood and Paul Nicholls, to sports specialists such as football tactics expert, Michael Cox, and the Betting Writer of the Year, cricket tipster Ed Hawkins.

Every major sporting event is covered, with crucial up-to-date information available whenever you want to place a bet. But don’t just see Betting.Betfair.com as a repository for tips. Our aim is to give insight and teach you how to make better bets for yourself, as well as offering immediate value from the experts.

Bet better at Betting.Betfair.com

Unlike other bookies, the Betfair Starting Price is calculated by balancing back and lay bets on the Exchange at the start of each race.

We don’t add a margin for profit on the Exchange, which is why we think it can give you considerably better odds.

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To enable the Betfair Starting Price, tick the BSP box directly above the market. To place a bet at the BSP, just click on the respective back or lay box.

When you place a BSP bet you are not taking a price, you are asking for a bet at the close of the market. The BSP is calculated when the race begins.

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You can make sure the BSP is right for you. If you’re backing you can set a minimum price for your bet. If the BSP doesn’t hit this, your bet is cancelled. Similarly, if you’re laying you can set a maximum price. To set these limits you need to click on ‘Odds limit’ on your betslip.

DID YOU KNOW? The longest-running market on Betfair is Next Man Utd Manager, which has been active for over 11 years and counting. The current frontrunners for Fergie’s job are José Mourinho, David Moyes and Pep Guardiola.

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FREE £/€10 BET

Sign up to the Betfair Arcade today and get a free £/€10 bet.*

Join Betfair’s Arcade today and enjoy all the biggest Vegas games plus the best slots from across the globe.

There’s millions in Jackpots to be won.

So join today and have a free spin on us!

*For full terms and conditions go to https://promotions.betfair.com/arcade-wheel-of-games-tc

STEWARD’S ENQUIRY

ay only Tiger Woods m t to lef s ar ye e fiv have ’ record break Nicklaus

CAN TIGER WOODS BREAK JACK NICKLAUS’ RECORD OF 18 MAJORS? It seemed inevitable after he won 14 Majors in 11 years, but the odds have lengthened considerably on Tiger overtaking the great Jack Nicklaus

Getty Images

NO

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YES PAUL MAHONEY

ALEX NAREY

Contributing Writer, Golf Magazine USA

Assistant Editor, Golf Monthly magazine

To reach the magic number of 18 from 14, Tiger has to equal Phil Mickelson’s careerhaul of four Major titles; to get to 19, he has to match the great Seve Ballesteros’ five. That’s the size of the task that lies before him.

Tiger probably only has five quality years left, so he needs to win one Major a year for the next five, but now the fields are deeper and there are too many good new players, like last year’s US PGA winner Keegan Bradley, and the winners of this year’s US Masters and US Open, Bubba Watson and Webb Simpson respectively.

Tiger has it tougher than Roger Federer – he has to beat 155 other players, while Federer only has to defeat seven, and his physical fitness seems unlikely to be able to withstand another decade of top-flight competition.

He may well reach 17 Majors to become the greatest player of the modern era, but Jack Nicklaus will remain the greatest ever – and his record will remain intact.

Tiger is never going to be the player he was – swing changes and four bouts of knee surgery mean he is unable to play with that same level of consistency. However, when he is at his best, he is still better than the rest.

The argument that Tiger has limited time left is also debatable. Yes, his run of Major wins may have stuttered after the 2008 US Open – but he didn’t win one between 2002 and 2005. He then won six of the next 14. Even with only five ‘good’ years left, the law of averages suggest he’ll be at the business end in the majority of the Majors he’ll take part in, and for many golfers their best years start in their mid-30s.

Let’s not kid ourselves about the number of players he has to beat. However, almost two thirds of those can be discounted straight away – they’ll be playing for the money, but Tiger, as always, will be playing to win.

What do you think? Email us at BetfairEdge@betfair.com 18+

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STARTER’S ORDERS

Inside Betfair Meet some of the talented people at Betfair and find out their secrets for successful betting on the Exchange

Rich Hayward

Sports Senior Marketing Manager With Betfair offering you the chance to lay a bet, I am going to be backing 0-0 in football matches, and then after the first twenty minutes laying off that bet when the odds have dropped. As an insurance against an early goal I am also going to back over 2.5 goals.

When an early goal goes in I’ll lay out of that to cover the two bets.

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TOP TIP: Back 0-0 to lay and cover with over 2.5 goals ‘insurance’

Chris Dawson

Sports VIP Manager If you haven’t already, start using Cash Out (see p37) now. Whether you use it to take an early profit and achieve a green book, or even to limit your liability if things go wrong and the market turns against you, it’s an amazing tool.

TOP TIP: Start using Cash Out now

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Joe Pollak

VIP Marketing – Horse Racing My tip is for every horse racing enthusiast, or even those new to the game. Check out the form and results section on the Betfair horse racing homepage. Timeform are excellent at results and analysis. The star ratings are a great help in the analysis of form both in the UK, Ireland and across the pond in the US. TOP TIP: Study the form and results from Timeform

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Matt Hopper

Welcome and Winback Manager

Kim Holliday

Horse Racing Marketing Fixed Odds on horse racing offers you the opportunity to take an early price.

Simply use the price switch toggle to view the different odds available, whether it’s Exchange, Fixed Odds or Betfair SP (BSP) and make the decision that suits you. You don’t pay commission on Fixed Odds bets as you’re betting directly against Betfair.

Use the ‘Keep’ bet feature. If you ask for a price that isn’t matched, select ‘Keep’ before a market goes In-Play and it will remain unmatched until the market hits your selected price. When this happens your bet is matched automatically. This is really useful for shorter distance horse races where there isn’t much time to trade.

TOP TIP: Use the ‘Keep’ bet feature to get higher prices matched In-Play

TOP TIP: Use Fixed Odds to take an early price in horse racing 18+

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STARTER’S ORDERS

TWO-MINUTE MASTERCLASS

Check your bets Who gives you the best odds? Find out for yourself with Betchecker…

Betchecker gives you an instant comparison between prices on the Betfair Exchange and the UK’s biggest bookies. Just go to Betchecker.Betfair.com and you’ll see who offered the best prices on the day’s horse racing. You can also check yesterday’s and the previous Saturday’s results.

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Did you see?

Get in the hole!

We came up with a unique solution to the problem of over-vociferous US Ryder Cup fans. Special gobstoppers that lasted up to 250 minutes each were handed out at Medinah, where Europe triumphed.

1 Scroll down and you can check specific races to see how Betfair shaped up against its rivals, with prices taken 30 minutes before the off.

Tick the bookies you want to compare with Betfair.

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Ahhh, peace at last

You can also use 3 Betchecker for football, golf and tennis markets.

Click on the football tab and you can check all markets or drill down to match odds, correct score and HT/FT markets.

Hand of Kell

3 It doesn’t just tell you how much you could have won. You can also get instant checks on the big upcoming markets. Using the very latest odds, Betchecker shows you the best place to bet.

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Kell Brook urged fans to send tweets prior to his encounter with Hector Saldivia in October 2012.

The best were inscribed on special gloves, which were awarded to the most inspirational Tweet.

Check your bets now at Betchecker.Betfair.com

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Betchecker automatically deducts 5% commission from Betfair’s prices and will tell you if Betfair’s price was shorter than its rivals

Did you Tweet to the #handofkell?

Meet the experts

Follow the Betfair Ambassadors for unique insight, commentary and top tips

W

hat do Asheswinning captain Michael Vaughan, two-time Premier League champion Lee Dixon, champion jockey Ryan Moore, master trainer Paul Nicholls and rugby World Cup winner Will Greenwood have in common?

Well, apart from all being legends in their chosen fields, they’re all part of Betfair’s elite team of sporting Ambassadors.

Top of their game Betfair has chosen these Ambassadors as they all offer a real level of credibility in their fields. They’ve all been at the very top of their profession and can offer authoritative and insightful opinion that the rest of us are not necessarily privy to.

It’s this information, available and regularly updated on Betting.Betfair.com, that can help you make more informed betting decisions. Intelligent thought processes that can swing the balance when you are deciding whether to back or lay a particular selection.

Most of us haven’t had to make a call on whether to bat or bowl first during an Ashes Test Match at Lord’s. Or understand what is really required to handle the pressure of a rugby World Cup final, or the tactical approach that is needed to win a Premier League title. But these guys do.

And we want to pass their knowledge on. You might not agree with everything they say, and you might not choose to follow their betting advice, but

you can rely on it being there to act as a pointer for your bets.

You can find all of the main content from the Ambassadors at Betting.Betfair.com, but you can also follow them through our social media channels and their own Twitter feeds.

“THIS INFORMATION CAN HELP YOU MAKE MORE INFORMED BETS”

And they don’t just provide tips and insight. Betfair’s VIP team organises bespoke events with our team of Ambassadors (see p16 for more). Whether it’s breakfast at Lord’s with Michael Vaughan ahead of a Test match, or travelling in style to Paris to watch the England rugby team take on France with Will Greenwood, we can create money-can’t-buy events that add another dimension to your Betfair experience.

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Lee Dixon @LeeDixon2 Will Greenwood @GreenwoodRugby

Michael Vaughan @VaughanCricket

Paul Nicholls @PFNicholls

Follow the Betfair Ambassadors on Twitter today and check Betting.Betfair.com for their latest tips 315,000

73%

1,000,000

180,000

Michael Vaughan shares his columns (and footy accas!) with his 315k+ Twitter followers

Will Greenwood was successful in 16 of his 22 tips during the Rugby World Cup

Paul Nicholls’ column attracted more than one million views over the racing season

Lee Dixon’s tips have been on the money recently for over 180,000 of his Twitter followers

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VIP BETFAIR

EXPERIENCE

Five-star hospitality and the best seats in the house to the biggest sporting events in the world – these are just some of the prizes won by our lucky VIPs over the past year

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APRIL 2012

Punchestown Festival ● Betfair VIPs won a pair of tickets for Punchestown Festival on Gold Cup day, to include flights, transfers and an overnight stay in the best hotel in Dublin. The trip would have been even better for anyone who picked the winner. China Rock won the Gold Cup at a Betfair Starting Price of 38.0.

Synchronised won the 2012 Gold Cup MARCH 2012

Cheltenham Festival ● In 2012 we had 40 VIPs a day attend Betfair’s renowned hospitality in the marquee. Paul Nicholls, Donald McCain and Mark Winstanley were on-hand, giving an exclusive preview to each day’s racing. The finale, the Gold Cup, was won by Synchronised, after Kauto Star was pulled up and Long Run couldn’t live up to his promise.

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MARCH 2012

Six Nations with Will Greenwood ● Our VIPs won the opportunity to travel to Paris to watch England take on France, with rugby legend and Betfair Ambassador Will Greenwood.

Before the game the VIPs had the chance to soak up the Parisian atmosphere, with a river boat cruise and a personal Q&A session with Greenwood.

JUNE 2012

French Open ● There’s nothing better than a weekend in Paris, staying in the exclusive Le Meurice hotel, with the chance to witness Murray playing Gasquet in front of a partisan crowd. Murray won three sets to one to silence the majority of the crowd. Our lucky VIPs were more vocal – by the end even our Swedish guests were cheering on Murray!

OCTOBER 2012 Click below to bet on the latest sporting events now!

Prix de l’Arc de Triomphe ● The Arc is one of the most prestigious races in Europe, so what better place to indulge our VIPs, than a two-night stay in Paris, five-star hospitality on race day and a luxury five-star meal afterwards? In the big race Olivier Peslier had the ride of his life on Solemia, landing the win with a massive 42.0 shot.

He won by a neck over the favourite, Orfevre.

OCTOBER 2012

NFL at Wembley

England beat France on their home turf

“IN 2012 WE HAD 40 VIPS A DAY ATTEND BETFAIR’S RENOWNED HOSPITALITY IN THE MARQUEE AT CHELTENHAM” Bone-crunching action at Wembley

● Our competition winners got to attend the 6th NFL game to be played at Wembley, in front of a sell-out crowd, and saw the New England Patriots thrash the St Louis Rams. It started off well enough for the Rams, with a 50-yard touchdown pass after two minutes, but it was all downhill after that, with the Patriots taking charge and running out 45-7 winners.

NOVEMBER 2012

ATP Tour Finals ● We flew Betfair VIPs over from various destinations in Europe to spend a night in a top hotel in London, with a private box at the ATP World Tour Finals at the O2. Nadal might have missed out through injury, but that didn’t stop our VIPs witnessing some of the best live tennis action ever, with Federer, Murray and Djokovic duking it out for the title.

ARE YOU A VIP?

Our Betfair VIP team communicates these exclusive promotions direct to VIPs and they are not found on the website. Do you want the VIP treatment? Keep betting with Betfair and if your activity reaches our VIP level these promotions will soon be landing in your inbox.

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BEST PRICED WINNING MATCH ODDS

PREMIER LEAGUE 2011/12 In the 2011/12 Premier League season, Betfair were better priced than Bet365 in the match odds market on 272 of the 380, better than William Hill on 268 of the 380 and better than Ladbrokes on 245 of the 380 winning outcomes.

Now that’s value.

108

135

112

272

245

268

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FIND YOUR EDGE

There are lots of good reasons why you’re better off betting on the Betfair Exchange – don’t settle for less

D

o you remember how you used to bet before June 2000?

Chances are you strolled to your local bookies on the high street, placed a bet with the fixed odds available and waited for the outcome of the event to see if you’d won or lost. Betfair’s founders, Andrew Black and Ed Wray, had a different vision for the future, one that would revolutionise sports betting across the world.

They came up with the concept of an online betting exchange that enabled punters to bet with each other, rather than a bookie who had to skew prices to factor in a margin for profit. In essence,

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one punter would set the price on a market, the other would accept it, and the bet would be facilitated by the Exchange.

It’s safe to say that the sports betting world hasn’t been the same since.

Ringing the changes If you’re used to placing a bet with a traditional bookie the world of exchange betting might look a little confusing at first, but it’s actually really simple. On the Betfair Exchange back prices are displayed in blue and lay prices in pink (see right).

You can place a back bet in the same way that you would in a high street bookie. So you think Brazil are going to win the 2014 football World Cup? If you bet £/€100 on this, you’re backing Brazil. If Brazil win, you win the bet. If the odds are 4.3 you would get £/€430 back, including your original stake, pre-commission (Betfair usually takes 5% commission on winning bets only).

However, with Betfair’s exchange betting, you can also take the other side of the wager and bet that Brazil won’t win the World Cup. You don’t know who will, you’ve just got a hunch that Brazil won’t. If you lay £/€100 at odds of 4.4, you stand to win the £/€100 stake (pre-commission) if any other team wins. If Brazil end up winning the World Cup your total liability is £/€340.

And it’s as simple as that. All odds on Betfair are displayed decimally, which makes it easy to see at a glance whether one price is higher than another.

4.3 is obviously higher than 4.2, but it might take a while to work out that 100/30 is bigger than 16/5. (Hover over the decimal odds and you’ll still get the fractional equivalent.)

Backing and laying

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On the Betfair Exchange, back prices are shown in blue and lay prices in pink.

Click on 4.3 to back Brazil to win the 2014 World Cup or enter the odds you want to back them at using the arrows on your betslip.

Lay prices are shown in pink.

Click on 4.4 to lay Brazil to win the 2014 World Cup – you’re saying Brazil won’t win the World Cup. If they do, you lose.

Your profit/loss is instantly updated in green and red. Green equals profit on the market taking into account all of your bets.

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“Decimal odds make it easy to see what you could win, or what your liability on a bet might be”

Decimal odds also make it easy to see what you could win, or what your liability on a bet might be. They show you what you would get back per point, including your stake.

So, if you successfully back a selection for £/€100 at 2.50, you would get £/€250 back, including your original stake, before commission.

Betfair facilitates hundreds of thousands of wagers per

day, with state-of-the-art technology helping you to get your bet on. (On the very rare occasion that the Exchange doesn’t have liquidity, you can use Betfair’s Fixed Odds to get a bet on – see p23.)

The real beauty of the Betfair Exchange is that you’re not just betting with a single punter, but possibly hundreds and even thousands of like-minded people who are all offering, or wanting to back, a selection at the same price.

This generates huge liquidity and keenly competitive prices, which are often better than you’ll find on the high street.

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like traders on the stock exchange. And it’s this ability to trade a bet that makes Betfair different.

In simple terms a traditional bet involves placing a wager and letting the money ride until the outcome. Trading is different. Because of the nature of the Betfair Exchange, prices are constantly moving.

Let’s take horse racing as an easy example. You back a horse the night before the race because you’ve identified value at an early price of 4.5. The next day, with tips from pundits and a favourable reaction on the day, the price on the horse starts to shorten. Before the race has started the horse has come in to 2.5, giving you the option to lay for a free bet or guaranteed profit.

Say you backed the horse for £/€100 at 4.5. If you then layed the horse for the same

“Trading might take a bit more work but it also provides you with a bigger edge”

In-Play (see p36)

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You can now make your own customised In-Play page, keeping all of your active markets in one place.

The green tick icon shows that your event is currently underway and In-Play.

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stake at 2.5 you would win £/€200 pre-commission if the horse went on to win.

If any other horse won you wouldn’t lose anything as you’d get your initial £/€100 stake back.

If you layed the horse for £/€180 at 2.5, you would win £/€80 pre-commission before the race has started and irrespective of what happens.

This is an example of a very simple trade, but with the constantly fluctuating prices you can find very small edges and trade regularly to lock in small amounts of profit with very little potential downside.

Of course, your initial selection might go on and win, and you might think that you’ve cost yourself money if you’ve traded out, but trading is one example of a sensible long-term betting strategy.

Day trader Trading might take a bit more work than simply placing a bet, but it also provides you with a bigger edge. If you don’t want to invest the time and effort you can use one of Betfair’s unique tools to trade with a single click. Betfair’s Cash Out feature shows you exactly what

FIND YOUR EDGE your profit (or liability) on a certain market is, and with a single click you could lock in a profit and move onto your next bet. Cash Out has been a massive success in bringing trading to the masses and it’s just one of the reasons why betting with Betfair can prove more profitable. (See right for more on Cash Out.)

Find your edge However you choose to bet, betting with fellow punters means that you’ve got a good chance of finding better odds.

That’s because the prices on the Exchange aren’t set with a margin like a traditional fixed odds bookermaker.

Plus, if you’re not happy with the prices on offer you can ask for your own. If you walk into a bookies and ask for a price of 4.0 on a horse that’s priced at 3.75, you’ll likely be refused. It’s different at Betfair.

When a market goes up on the Exchange, the prices are blank. Betfair punters like you fill in the blanks and start building up the liquidity – or money that is available to back or lay. If you don’t like the price on offer you can ask for your own. It may or may not get matched, but it gives you the freedom to bet at a price that’s right for you.

And finally, because you’re not betting against the house, Betfair loves winners. We want you to make the most informed betting choices you can, and we’re committed to helping you win as much as possible. We’ve got guides to betting on all the major sports in this booklet (starting on p41), and you can get daily tips from the experts on all the world’s major events at Betting.Betfair.com. Why settle for less?

Cash Out (see p37)

1

Cash Out is Betfair’s unique one-click feature that enables you to close your bet and take your profit/limit your loss when you want. Look for the orange Cash Out icon to show eligible markets.

By clicking ‘Take £34.93’ at this point you would lock in £4.93 profit whatever the outcome of the game.

2

Fixed Odds

23

1

As well as betting on the Exchange, you can now also place Fixed Odds bets directly with Betfair. Just click on the Fixed Odds toggle to switch from the Exchange. Fixed Odds are shown in green to distinguish them from exchange bets.

2 3 4

Think of Fixed Odds as just like betting with a traditional bookie.

You can only place a back bet.

With Fixed Odds you can place bets in markets where the Exchange may not be able to offer liquidity at that time.

You do not pay commission on Fixed Odds bets, although you may find better odds on the Exchange. Betfair will also often run Fixed Odds promotions.

You can’t Cash Out or trade your position with Fixed Odds bets.

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Chelsea celebrate at the Nou Camp 18+

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room 1.01

Room Backers beware – a 1.01 price on the Exchange might look like a sure-fire way to make money, but upsets can happen when you’re least expecting them

1.01

is the lowest price you’ll find on the Betfair Exchange. It signifies as much of a sure thing as you can get before the market is settled.

Before the 2014 World Cup qualifier between England and San Marino, England were trading at 1.01 and the fact you could actually back them at all was surprising – they went on to win 5-0 with ease.

If you want to make money from backing 1.01 selections, you’ll need a lot of it. Stake £/€100 on a 1.01 selection and if it wins, you’ll win £/€1 – and that’s before your commission is deducted. Lots of people do it though. But, sport being sport, for the hundreds that sail past and win as expected, there are the occasional upsets where the 1.01 backers are sunk.

And laying 1.01 shots can be hugely profitable.

Lay the same £/€100 stake on a 1.01 shot and if it fails to win you’ll only lose £/€1. Risk £/€100 and you could win £/€10,000 before commission. And as you’ll see, upsets can happen in any sport, at any time. If you’re a 1.01 backer you might want to look away now.

Back for £/€100 Potential profit: £/€1*

1.01

Barcelona 2 – 2 Chelsea

UEFA Champions League – 24 April 2012 Chelsea had a 1-0 lead to defend at the Nou Camp, but Barcelona were already back on terms when John Terry was sent off. They conceded again before Ramires scored a crucial away goal. The visitors parked the bus and somehow held out until injury time. Then, with Barça pushing forward, Torres broke free and rounded the keeper to equalise.

Barcelona to win: £449,010 traded at 1.01

“1.01 signifies as much of a sure thing as you can get before the market is settled”

Terry didn’t help his team’s cause

Lay for £/€10k Potential loss: £/€100

*Before Betfair’s commission is deducated 18+

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ROOM 1.01 Nadal v Verdasco (3-6, 6-3, 5-7)

Madrid Masters – 10 May 2012 Verdasco was 0-14 against Nadal before this match and the fact it was due to be played on clay made Nadal even more of a banker. But this was no ordinary clay… Controversially, this was the first year the Madrid Masters was played on a new blue surface (for increased spectator visibility). Nadal blamed it for his subsequent shock defeat to Verdasco.

Nadal to win: £1,328,674 traded at 1.01

“VERDASCO WAS 0-14 AGAINST NADAL BEFORE THIS MATCH”

Nadal blamed the blue clay for his shock loss

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Women’s 4x100m final

Olympics – 10 August 2012 One of the oldest records in athletics was threatened in the heats, but a weakened US team fell 0.04 seconds outside the Olympic record and 0.27 seconds off the world record, both set by East Germany in the 1980s. With Carmelita Jeter and Allyson Felix added to the final line-up the world record was shattered, with a time of 40.82 smashing the previous best of 41.37.

No world record: £100,000 traded at 1.01 18+

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India v New Zealand

T20 series – 11 September 2012 New Zealand set 167 but India were still confident of making the chase, and after ten overs were ahead of the Kiwi rate.

When they hit 16 off the 13th over the game looked done, but then India hit a slump and scored five, five, four and three in the next four overs leaving a huge ask. They rallied, but needing 13 off the last over, and four off the last ball, they fell short, losing by a single run.

India to win: £193,836 traded at 1.01

Germany 4 – 4 Sweden

World Cup qualifiers – 17 October 2012 Klose scored twice early on as Germany, on the back of a 6-1 thrashing of the Rep of Ireland, stormed into a four-goal lead against the hapless Swedes. Then, with less than 30 minutes left, Ibrahimavic scored the first of four incredible goals, the equaliser coming from Elm deep into injury time. It was the first time Germany had ever lost a four-goal lead.

Germany to win: £37,329 traded at 1.01

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For more info on Mobile Casino, scan the QR code or go to casino.betfair.com

18+ Please gamble responsibly. www.gambleaware.co.uk

T 1.03 QUE GAS V PP ZO

Betfair Multiples bet small,

Multiply your winnings It’s now even easier to place multiples with Betfair. You can use a bet as part of a multiple wherever you see the 'M' symbol. Just make your selections and then click ‘Multiples’ on your betslip. All the different betting options will be displayed (see 'Know your multiple') and the odds calculated using Fixed Odds prices.

You can now place an accumulator with a maximum of 25 selections, which delivers massive odds and a huge payday if all your selections come in.

You can now also place multiples using the Betfair app, or the new dedicated Multiples app for Apple devices – see p35 for more 18+

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“PLACE AN ACCA WITH UP TO 25 SELECTIONS FOR A POTENTIALLY HUGE PAYDAY”

ODDS: 1.98 £6,084 £12,047

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Betfair Multiples aren’t all about massive odds. One punter identified eight matches in the first round of the 2012 French Open which he was sure would go to form.

KANEP IVP AN O VA 1.1 2

D

id you know that you can combine multiple bets from different sports to win bigger on Betfair?

Multiples, or accumulators, are one of the most exciting and entertaining ways to bet, and are all about backing your judgement and putting yourself in line for a big payday if your bet comes off.

The simplest multiple is a double, where you place a bet on two selections. Both selections have to come in for you to win. So if you bet £/€10 on the outcome of a game of football and a tennis match, with odds of 3.0 each, you get £/€90 back if they both come in. This is because, splitting the two bets up, your first winning bet would pay out £/€20 in profit, which is added to your initial £/€10 stake for a £/€30 bet on the second.

If this bet wins you get £/€60 in profit plus your new £/€30 stake, for a total return of £/€90. The more selections you add, the bigger your odds.

1 THE ODDS-ON SHOT

YO U

It’s now even easier to place multiples on Betfair so study your form, make your selections and shoot for a big win

KNOW YOUR MULTIPLE Add three selections or more and you’ll see some interesting multiples appear on your betslip.

Remember that each ‘bet’ will increase your total stake, so if you place a £/€10 Yankee, your total liability would be £/€110.

Three selections

TRIXIE – three doubles and a treble (four bets total) PATENT – three singles, three doubles and a treble (seven bets)

Four selections

YANKEE – six doubles, four trebles and the four-fold accumulator (11 bets) LUCKY 15 – four singles, six doubles, four trebles and the four-fold accumulator (15 bets)

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2 THE BIG SHOT!

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You can now place up to 25 selections into your accumulator, which is what this lucky punter did. He included matches from various leagues – all odds-on shots, but with accumulated odds of 16,332. All came in, but not without a sweat: it took two incredible injury-time goals in the Man City v QPR game to avoid his bet being sunk.

V 4 1.0 VA KO EN CH YU VL PA REVIĆ V QUERREY 1.1 TIPSA 8

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Five selections

CANADIAN – ten doubles, ten trebles, five four-folds and the five-fold accumulator (26 bets) LUCKY 31 – five singles, ten doubles, ten trebles, five four-folds and the five-fold accumulator (31 bets)

Six selections

ODDS: 16,332 £2 £32,662.73

25 24 23 22 Premier League ● Chelsea to beat Blackburn Rovers

18

● Manchester United to beat Sunderland

17

● Tottenham to beat Fulham ● Wigan to beat Wolves ● Arsenal to beat West Brom SPL ● Celtic to beat Hearts

● Bordeaux to beat FC Lorient ● Marseille to beat Auxerre ● Paris Saint-Germain to beat Stade Rennais

16

Swedish Allsvenskan

15

● IF Elfsborg to beat AIK

14 13

Argentinian Apertura

12

● CA Lanús to beat CA Banfield

11 Austrian Bundesliga

10 Serie A

9

● Juventus to beat Atalanta

8

● AC Milan to beat Novara ● Napoli to beat Siena ● Parma to beat Bologna

● FK Austria Wien to beat SV Mattersburg ● FC Red Bull Salzburg to beat SC Magna Wiener Neustadt

7

● SK Rapid Wien to beat KSV Superfund

6 5

La Liga ● Levante to beat Athletic Bilbao

LUCKY 63 – six singles, 15 doubles, 20 trebles, 15 four-folds, six five-folds and the six-fold accumulator (63 bets)

● Real Zaragoza to beat Getafe

Seven selections

● Málaga to beat Real Sporting de Gijon

GOLIATH – 28 doubles, 56 trebles, 70 four-folds, 56 five-folds, 28 six-folds, eight seven-folds and the eight-fold accumulator (247 bets)

Ligue 1

19

● Manchester City to beat Queens Park Rangers

HEINZ – 15 doubles, 20 trebles, 15 four-folds, six five-folds and the six-fold accumulator (57 bets)

SUPER HEINZ – 21 doubles, 35 trebles, 35 four-folds, 21 five-folds, seven six-folds and the seven-fold accumulator (120 bets)

21 20

4

Belgian Jupiler League

3

● Club Brugge to beat Kortrijk

2 1

● Real Madrid to beat Real Mallorca ● Osasuna to beat Racing Santander 18+

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IN TOWN

Betfair has the world’s pioneering betting exchange, where millions are traded on the world’s sporting spectacles day in, day out. But what attracts the most money, and just how much is up for grabs?

Join us as we look at Betfair’s biggest Exchange markets of all time 18+

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TENNIS 1 MURRAY V DJOKOVIC 2012 US Open final After winning Olympic gold Andy Murray finally claimed his first Grand Slam in a thrilling final. In lifting the trophy Murray became the first British man to win a Grand Slam since Fred Perry in 1936.

Murray won the first two sets, the first in a tense 12-10 tiebreak, but Djokovic dug deep, winning the next two to even the match. The fifth proved too much for the Serb, in what became the joint longest US Open final ever.

Dhoni and Sangakkara pose before the 2011 final

CRICKET 1 INDIA V SRI LANKA

2 INDIA V PAKISTAN

2011 World Cup final A pulsating final saw Sri Lanka post 274. In reply Sehwag was dismissed second ball and Tendulkar went early, but two big knocks from Gambhir (97) and Dhoni (91) saw India home.

2011 World Cup semi-final In the first game between the two nations on each other’s soil since the Mumbai attacks, over a billion people watched India canter to a 29-run victory.

TRADED ON MATCH ODDS MARKET £44,962,451

3 ENGLAND V AUSTRALIA

TRADED ON MATCH ODDS MARKET £67,563,620

2 MURRAY V FEDERER 2012 Wimbledon final Murray had hinted he was ready to take his place at the top months earlier, when he became the first British man to make a Wimbledon final in 74 years. He started well and won the first set, but couldn’t maintain the momentum and lost 6-4, 5-7, 3-6, 4-6.

TRADED ON MATCH ODDS MARKET £59,338,076

3 NADAL V DJOKOVIC

Getty Images

2012 French Open final Nadal became the first man to win the French Open seven times, beating world number one, Djokovic, over four sets.

TRADED ON MATCH ODDS MARKET £58,485,053

TOP THREE TENNIS MARKETS

£185,386,749

TRADED ON MATCH ODDS MARKET £40,548,808

“MURRAY BECAME THE FIRST BRITISH MAN TO WIN A MAJOR SINCE FRED PERRY IN 1936”

2009 Ashes (1st Test) After the Aussies posted the fourth biggest total in Ashes history (674), England clung on for a draw with one wicket left.

TRADED ON MATCH ODDS MARKET £38,041,758

TOP THREE CRICKET MARKETS

£123,553,017

Biggest Specials markets BIG BROTHER 7

US ELECTION

US ELECTION

UK, 2006 Winner Voted the most popular of the BB series by UK viewers, Big Brother 7 was won by Tourette’s sufferer Pete Bennett. Over eight million people tuned in to watch the final.

2004 Winner Bush looked to be on his way out, with all reports showing John Kerry as favourite. Betfair’s market thought otherwise and was proved correct as Bush squeaked home.

2012 Winner Once again the Exchange called it, with Obama trading as low as 1.27 pre-election, despite polls calling it level.

Over £32m was traded in total, smashing the previous record from 2004.

TOTAL TRADED £10,097,344

TOTAL TRADED £17,840,232

TOTAL TRADED £32,426,489 18+

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Betfaiarrk’sets

m biggest

“Thankfully there was more fun on betfair with over £45m traded”

GOLF 1 2008 US Open Despite a knee injury, Woods topped the leaderboard going into the final day. All 13 of his previous titles had been won when he went into the final day leading. Woods went out strong and was three ahead after ten before bogeying two in a row. It all came down to the 18th, where Woods birdied to take his 14th Major.

Traded on winner’s market £32,230,445

2 The Open 2007

FOOTBALL

32

1 Netherlands v Spain 2010 World Cup final It’s supposed to be the ultimate showcase of a skill-rich sport, but the 2010 World Cup final was a bad-tempered affair that boasted 14 yellow cards, a sending off (Heitinga in extra time) and a solitary goal, scored

by Iniesta in the 116th minute.

Thankfully there was more fun on the Betfair Exchange with over £45 million traded on the Winner 2010 market. Spain deserved to win it, a fact that only the biggest Netherlands fans would dispute. traded on winner 2010 market £45,766,250

2 Spain v Italy Euro 2012 final Italy showed a lot of pluck and picked up a load of fans en route to the Euro 2012 final.

Unfortunately, once there, they 18+

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Spain celebrate after justice was done in the 2010 World Cup final were ripped apart, losing 4-0 to a classy Spanish team stung by earlier criticism of their style of play. Even their harshest critics would struggle to call them boring after this. traded on match odds market £39,270,304

3 Germany v Spain 2010 World Cup semi-final Spain dominated Germany and deservedly booked a place in their first ever World Cup final, courtesy of a 73rd minute Puyol goal. The 1-0 scoreline was a repeat of the loss Germany suffered to Spain in the Euro 2008 final. Spain went on to lift their first World Cup days later.

Total money traded £38,150,542

Total from FOOTBALL markets

£123,187,096

Sergio Garcia led from the off with a two shot lead after the first two rounds, and three going into the final day.

It wasn’t enough and he eventually lost to Padraig Harrington over a four-hole play-off.

Traded on winner’s market £29,653,230

3 2012 US Masters Coming from behind, Bubba Watson recorded four consecutive birdies on the final nine to force a play-off, where he defeated Louis Oosthuizen for his first Major.

Traded on winner’s market £28,958,635

top three GOLF markets

£90,842,310 Woods won his 14th at the 2008 US Open

HORSE RACING 1 2012 DIAMOND JUBILEE STAKES The 2012 Ascot festival was dominated by two unbeaten horses, Frankel and the Australian superstar Black Caviar. Frankel won the Queen Anne Stakes (BSP: 1.12) by an incredible 11 lengths. Black Caviar made her backers sweat, but held on to her record by a head (BSP: 1.27). £12.6m of the total matched on the race was traded on Black Caviar.

TOTAL MONEY TRADED £13,756,412

Black Caviar stuttered but held on to her record

2 2012 GRAND NATIONAL

3 2010 GOLD CUP

The Paul Nicholls-trained Neptune Collonges (BSP: 43.0) won from Sunnyhillboy in the closest Grand National finish ever, while Katie Walsh became the highest placed female jockey on Seabass in third.

Kauto Star fell, and Denman trailed Imperial Commander.

TOTAL MONEY TRADED £11,832,002

£37,315,953

TOTAL MONEY TRADED £11,727,539

TOP THREE HORSE RACING MARKETS

Game, set and match

33

IT MIGHT NOT BE THE BIGGEST SPORT IN THE WORLD, BUT THE TOP TENNIS MARKETS COMFORTABLY HOLD THEIR SERVE ON THE BETFAIR EXCHANGE You might be surprised to see that tennis is by far the biggest sport traded on Betfair. In fact, tennis is responsible for the top ten biggest markets of all time.

There are very good reasons though. It’s a trader’s dream, where odds fluctuate on every point, and conditioning can come into play at any stage of the game. It also helps that the men’s game is in the rudest health of its life, with the top four dominating the sport and producing epic after epic in the Grand Slam finals. If you want to join in the fun, arm yourself with the essential info now – check out our guide to betting on tennis from Betfair’s resident expert Sean Calvert on p50.

Tennis £185,386,749

Horse racing £37,315,953

Specials £59,833,780

£613,085,570 Golf £90,842,310

The total amount traded on the Betfair Exchange on the markets listed in this feature

Cricket £123,553,017

Football £123,187,096

18+

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B B E ON T T H

MO E E

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etfair Mobile was launched in 2006, giving you the ability to bet on the Exchange when you’re away from your computer. You can access Betfair Mobile through the official apps for iPhone and Android devices, or through Betfair Touch – just type Betfair.com on any mobile browser.

However you use Betfair Mobile, you can place bets, deposit and withdraw from your account on the move, easily transfer funds between your wallets and use Betfair’s unique Cash Out feature to lock in a profit.

New features are being added all the time. The latest is Multiples, which you can now access on either the Betfair app, our new dedicated Multiples app, or on your mobile web browser.

Using the main Betfair app you can access Multiples by clicking on the M icon on the homepage, or by swiping the screen. Click on a selection to add it to your betslip, and check the odds on your different combinations and place your bets by clicking ‘View’ (see p28 for more on Betfair Multiples).

You can find more info on all of our apps in the box on the right. Visit your app store today to download the main Betfair app, the new Multiples app or our popular Casino app. We’ve got your mobile betting covered.

BETFAIR MOBILE

Get Betfair Mobile now!

1 iPhone, iPad and iTouch – download from the App Store – search for ‘Betfair’

Mobile apps

2 Android – go to Betfair.com and tap the Download Betfair icon (ensure ‘Unknown Sources’ is checked under the Settings Menu in Applications)

3 Blackberry – go to Betfair.com on your Blackberry browser 4 Browser – go to Betfair.com to access Betfair Touch via your mobile browser

“NEW FEATURES ARE ADDED TO BETFAIR MOBILE ALL THE TIME”

GOT AN APPLE DEVICE? DOWNLOAD ALL OF THESE OFFICIAL APPS FROM THE APP STORE TODAY!

BETFAIR The main Betfair app (also available on Android) lets you harness the power of exchange betting wherever you are.

Place back and lay bets on a huge range of markets, and access features like Betfair’s unique one-click Cash Out function to lock in a profit or limit your losses when you choose.

BETFAIR CASINO Play over 15 of Betfair’s most popular casino games, including blackjack, video poker, roulette and slots.

Blackjack Play against the dealer with stakes £/€1 and between £/ £/€10,000. £/ £/€ 10,000. Choose your stake by clicking on the chips. Remember the dealer has to draw to 16 and stand on all 17s.

BETFAIR MULTIPLES The new and easy way to place multiples on your mobile.

1 Click selections to add

2 Click ‘Betslip’ to see

them to your betslip. The number of selections you currently have on your betslip can be seen at the bottom of the screen.

your options – here you can place a Trixie or Patent, or cover the Doubles and Treble. Add your stakes and click ‘Place Bets’.

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35

Betting In-Play 36

The betting doesn’t stop when the action starts, and it’s now even easier to lock in a profit when you want on Betfair

B

etting In-Play is a great way to add some excitement to a live sporting event. It’s also the smart way to use your judgement to get a jump on the market.

You might be watching a game of football which seems to be going completely against the book. You can see the underdogs are on top, but the market is still going with the favourites.

Betting In-Play on the Betfair Exchange also lets you trade your position. Get this right and you’ll win whatever the outcome. Say you’ve backed Roger Federer to beat Djokovic, and Federer wins the first set. You could now lay Federer at a shorter price (or use Cash Out - see right) and be guaranteed a profit.

If you want to watch and bet at the same time, you’re not limited to the sport on your TV either.

Betfair provides videos of hundreds of free live events to bettors each week through Live Video.

To see which events are going In-Play click on the new ‘In-Play’ homepage. You can click to filter by what’s on TV or Betfair Live Video, and you can set up your own In-Play page to keep all your active markets in one place (see right).

Once an event moves In-Play you’ll see the green tick icon in the market, and remember you don’t need to be in front of the TV or computer – you can bet In-Play wherever you are with Betfair Mobile.

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Your In-Play and Live Video 1 From the In-Play homepage add events to your page by clicking the stars on the left. Click ‘Your In-Play’ and you’ll see events that are In-Play or due to start in the next 60 minutes.

Click ‘Add markets’ to add more markets from your selections.

2 If the event is covered by Betfair Live Video, click ‘View full market’ to watch and bet In-Play at the same time.

IN-PLAY BETTING

Cash Out

LOCK IN YOUR PROFIT WITH A SINGLE CLICK WHEN YOU WANT

Betting In-Play on the Exchange enables you to lock in a profit when you want, rather than waiting for the event to end. You can do this by backing and laying selections yourself, or you can use Betfair’s one-click Cash Out feature. Cash Out does all the hard work to offer you a value in real time of your bets based on live market prices.

■ Take football as an example. You’ve backed Man Utd to beat Liverpool at 1.9 on the Exchange and United take an early lead. The odds on a United win shorten to 1.4. By clicking Cash Out, you get the optimum profit on your bet at that moment (subject to the standard In-Play delay).

■ Cash Out can make you money when every second counts. When Man City scored to go 1-0 up at QPR on the final day of the Premier League, Man Utd’s price to win the trophy soared to 12.42.

Anyone who backed at this price was looking good when QPR went 2-1 up to seemingly put City out of contention.

When Dzeko scored for Man City to level the game in injury time, canny punters quickly took the Cash Out option for Man Utd to win the Premier League at 1.09. A few seconds later it would have been too late as Agüero’s last second strike won it for Man City.

1

2 Cash Out before you lose out ■ Turn the page for a detailed look at the In-Play market during the 2012 US Open final between Andy Murray and Novak Djokovic

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37

IN-PLAY ACTION

2012 US Open final

Andy Murray's historic win in New York was a heart-stopping seesaw match that became Betfair's biggest betting market of all time hen Andy Murray stepped onto the court at the Arthur Ashe stadium there was a feeling something was in the air. After the Scot's heart-breaking loss in the Wimbledon final, his emphatic defeat of Roger Federer at the Olympics hinted at a man about to finally fulfill his destiny.

The Exchange isn't one for emotion though and Murray was trading at 3.0, with Djokovic the heavy favourite at 1.5. These odds were made to look wrong early on as Murray surged to a one set lead before going 4-0 up in the second. Murray was now trading at 1.3. Djokovic rallied but to no avail.

He lost the second set 7-5, but gained a foothold on the Exchange where punters had seen signs of a recovery to price it 1.4/3.8 in Murray's favour.

Age: 25 Nationality: British Career prize money: $23,422,501 Grand slam titles: 1 CAREER STATS Tournaments: 145 Career finals: 37 Career titles: 24

Winds of change

MARKET MOVERS

â– Murray â– Djokovic As the match started, Murray was trading at a juicy 3.0, with Djokovic the favourite at 1.5

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22:38 Murray takes the first set 7-6 in an epic tiebreak. He moves into 1.9 with Djokovic at 2.1

22:58 Murray wins the first four games of the second set and hits a low of 1.3 to Djokovic's 4.7

21:45

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The tables then turned dramatically. Early momentum for Murray swung towards an energised Djokovic, making Murray look tired and nervous. From the brink of victory, Murray dropped the next two sets 6-3 6-2, and was suddenly a 2.8 shot to win.

Remarkably, Murray raised himself to take a 3-0 lead in the decider before the Serb broke and held serve.

Murray then held to love and Djokovic's resistance crumbled. For the first time the Serb looked beaten as he lost his service game to Click below to take the set to 5-2. The Exchange bet In-Play on the latest live sporting responded, with Murray into 1.1 events now! and Djokovic available at a high of 8.2. Murray quickly moved to three Championship points, and took the second to end Britain's 76-year wait for a Major title.

Getty Images

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ANDY MURRAY

HEAD-TO-HEAD (COURT SURFACE) ■ Murray ■ Djokovic 2

1

CLAY

Age: 25 Nationality: Serbian Career prize money: $40,385,755 Grand slam titles: 5 CAREER STATS Tournaments: 143 Career finals: 52 Career titles: 33

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5

7

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The total number of years since Britain had a Grand Slam winner in men's tennis

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79%

00:00

Close to £68m was traded on the match, the biggest market in Betfair’s history (see p30)

01:15 All change as Djokovic takes the fourth set. The Serb is 1.5 with Murray back out to 2.8

The total number of unforced errors made by both players in the windy New York conditions

01:54 Djokovic's legs are gone and Murray leads 5-2. Murray is 1.1 and Djokovic 8.2

10

5

01:30

00:45

MATCHED PRICE

00:23 Djokovic digs in and takes the third set 6-2. Murray is still marginal favourite at 1.9

£68m

76 121

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11

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The total length of the match, the joint longest in US Open history

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3.0

Murray's odds to serve the most Aces in the match – in the end he was out-aced 7-5

12 2 H

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4hrs 54mins

Andy Murray's odds to win the title prior to the match starting

MA TC

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IN NUMBERS

NOVAK DJOKOVIC

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0 CARPET

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TRAINING

GET THE

KNOWLEDGE We’ve got all the major sports covered, and more besides. Learn how to make the most of your time and improve your bets on Betfair

41

etfair is different to your average high-street bookie. As well as backing a selection to win, you can lay, meaning you can trade in and out of markets. You can bet on whatever you want, from sports, to leftfield markets like the Eurovision Song Contest. You can also try your luck at casino games, Betfair’s unique Exchange Games or join up to 15,000 other players on the poker tables.

As well as offering you the best betting environment possible, we also want to help you win. You can find guides to betting on the most popular sports here. With a bit of luck and a bit of graft, you can be a winner too.

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42 Football 46 Horse racing 50 Tennis 52 Cricket 54 Golf

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64 Glossary 58 Betfair Exchange 66 History of Games Betfair 60 Betfair Poker

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Betting on...

football

Make this football season the most exciting yet with our comprehensive guide to betting on the beautiful game

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ootball is the most popular sport in the world for a reason.

It’s exciting, dramatic and unpredictable – making it brilliant for betting. It is, however, a highly emotive sport, and some fans find it hard to separate heart from head. If you’re happy placing bets to make games more exciting then don’t worry – bet with who you want to win and bet against the team you want to lose. However, if you’re looking to profit you need to fall back on hard statistics.

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There are plenty of stats out there. A web search will keep you occupied for weeks, but statto.com, soccerstats.com and whoscored.com are all great places to start.

Form, home and away, is vital – some teams have

“Recent form is crucial, along with injuries and suspensions to key players”

incredible records at home but don’t travel well. Recent form is crucial, along with injuries and suspensions to key players. If the top scorer, keeper or captain is out, it can have a big effect on the team.

Finally, head-to-head form can show up trends that you wouldn’t have assumed from looking at overall form. For example, despite both being classed as big teams Tottenham have only beaten Man Utd once in their last 23 meetings in the Premier League, home or away.

TRAINING

KEY STATS

There’s nothing more exciting in football than a late goal

OUR THREE-STEP GUIDE TO SUCCESSFUL FOOTBALL BETTING

1

■ FORM

2

■ TEAM NEWS

3

■ VITAL STATS

HOME AND AWAY

INJURIES

CARDS

HEAD-TO-HEAD

SUSPENSIONS

CORNERS

LAST FIVE GAMES

GOALS

DON’T MISS! BUNDESLIGA Borussia Dortmund v Bayern Munich ■ 4 May 2013 2012 double winners Borussia Dortmund will be looking to make it three titles in a row in this crucial fixture.

PREMIER LEAGUE Man Utd v Man City ■ 6 April 2013 In 15 visits to Old Trafford City have only won two, but last year they humiliated United 6-1.

Expect this fixture to be more competitive.

Stats can show up trends that give you massive value.

Take the Premier League for example. Certain teams – despite never threatening at the top – do consistently well at home, even against top teams.

Stoke City, in particular, have an extremely impressive home record since being promoted to the top flight in 2008. Up to the end of the 2011/12 season they’ve won 34, drawn 23 and lost 19. They’ve drawn ten of 18 games against the big four including the last six – all four in 2011/12 (0-0 v Chelsea, 1-1 v

Bayern will be ready for revenge in 2013 UEFA CHAMPIONS LEAGUE FINAL ■ 25 May 2013 It’s at Wembley Stadium again for the second time in three years, but will any British teams reach the final and make home advantage count?

2014 WORLD CUP FINALS ■ June-July 2014 Spain are on a remarkable run, winning the last three major tournaments. But in their backyard the boys from Brazil should have something to say.

Game of two halves?

THE PREMIER LEAGUE ISN’T WON AT CHRISTMAS, BUT THE BOTTOM TEAM IS NORMALLY SUNK One team in particular have a habit of coming on strong in the second half of the campaign. In the 20 seasons the Premier League has been running, Man Utd have won 12 titles. Seven of these were won when another team topped the table at Christmas, and they came within a squeak of making it eight last year.

Things are a bit more settled at the bottom. Of the 20 teams that have been bottom at year-end, only one has gone on to avoid relegation – West Brom in 2004/05.

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TRAINING

Stoke do well at home against the Premier League big guns

Man Utd, 1-1 v Man City and 1-1 v Arsenal) and the first two games of the 2012/13 season (0-0 v Arsenal and 1-1 v Man City). Find patterns like this and you’ll be well on your way to making a profit from the game.

Find the value

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Because of the sheer volume of football being played it’s wise to specialise if you’re going to go with your own judgement. Following a single league enables you to track form properly, and delving even deeper into more obscure markets lets you build up a decent predictive model and find value even in games that appear to have little in the way of match odds.

Michael Cox, one of the football contributors at Betting.

Betfair.com, is a keen advocate of finding value this way: ‘If you follow the cards market or the corners market throughout a season, and work out when and why sides collect them, you can often find bets that appear particularly overpriced.

I think it’s wise to be expert in a niche area.’

Trading scores The correct score market can be very profitable, and on Betfair you don’t have to

“FIND PATTERNS LIKE THIS AND YOU’LL BE WELL ON YOUR WAY TO MAKING A PROFIT” predict the exact result to win.

For example, after doing your research on a game you’ve identified that the home side very seldom fails to score.

The experts – Betting.Betfair.com GET AHEAD OF THE GAME WITH TOP TIPS AND INSIGHT Lee Dixon – Betfair’s Football Ambassador ■ Lee Dixon won four league titles, four FA Cups and a UEFA Cup Winners’ Cup with Arsenal. Since retiring from the game he has carved out a reputation as a sharp football analyst, firstly at the BBC, before joining ITV in the summer of 2012.

Michael Cox ■ Michael Cox is the sole writer at zonalmarking.net, for which he was recently given the award of Best Football Blogger in the Soccerlens Awards. Michael has also written for The Guardian, FourFourTwo and ESPN, and tips regularly at Betting.Betfair.com.

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You also think the game will be tight – both sides are frequently involved in low scoring games. Assuming the home team is going to score at least once, by backing 1-0, 2-0 and 1-1 you cover all the results under 2.5 goals.

You can then use the over/ under 2.5 goals market for insurance. If the game is still 0-0 after 20 minutes you can lay under 2.5 goals, looking to get at least your initial stake back. Once these four bets are matched, all you need is for the home team to score and you can’t lose.

If it stays 0-0 until the end you’d lose all your bets, so you should consider taking a hit and cutting your losses using Cash Out if it’s still goalless after 65 minutes. You’ll make a loss but if you start taking these trading lines you need to protect your bank and have a strategy that takes all factors, including the worst-case scenario, into account.

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Betting on...

horse racing Horse racing is the sport of kings, and with daily meets across the world there’s always a race to bet on and profit to be made 46

here are two main types of horse racing to bet on in the UK and Ireland: flat racing and National Hunt. In the former horses run on the flat, and in the latter the horses jump over obstacles. Within each of these general categories there are a host of variations it pays to get wise to.

In horse racing the races vary by distance and category.

The best races are Class 1, with Group 1 or Grade 1 the best of the best. Beneath these listed races are a range of lower graded runs, down to races such as sellers and claimers. The better races are the ones to focus on as there will be more reliable form to follow and fewer unknowns.

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Neptune Collonges won the 2012 Grand National in a thrilling finish

over two miles or more. As you would expect, a horse that can win a five furlong race is very different to one that can win over two miles. The distance also has an impact on the effect of the course and the draw. The draw is a unique factor in flat racing which doesn’t exist in National Hunt, where they don’t start in stalls.

The draw is the position allocated to a horse in the starting stalls, with position one being furthest to the left from the position of the runners as they leave the stalls. This can have a significant effect – for example, horses running into a bend

“The key to being a winning horse racing bettor is finding the value in a race”

from an outside draw are clearly at a disadvantage. It’s worth familiarising yourself with the layouts of a course before looking at the draws, and you can do this easily with the course guide at timeform.com/free.

National Hunt National Hunt racing is predominately a fixture of UK horse racing in the winter and spring months, culminating in the Cheltenham Festival and the Grand National.

Races can either be hurdles or chases. Hurdles are races with obstacles over 4.5 feet in height, while chases are races run with obstacles over 3.5 feet. As you would expect, a good hurdler is not necessarily going to make a good chaser and vice versa.

There are also National Hunt flat races known as bumpers and hunter chases, but these are less common.

TRAINING

The holy trinity

KEY STATS BETTING ON HORSE RACING IS AS EASY AS ONE, TWO, THREE… ■ FORM GET COMPREHENSIVE STATS AT TIMEFORM.COM/FREE ■ GOING THE CONDITION OF THE COURSE HAS A HUGE BEARING ON THE RACE ■ MARKET WATCH FOR SIGNIFICANT MOVES IN THE MARKET

DON’T MISS! CHELTENHAM FESTIVAL ■ 12-15 March 2013 Synchronised won last year’s Gold Cup, beating defending champion and favourite Long Run after Kauto Star was pulled up.

The 2013 Gold Cup runs on 15 March.

AINTREE FESTIVAL ■ 4-6 April 2013 The Grand National is the race the nation tunes into – over 11 million watched Neptune Collonges win in 2012. The 2013 Grand National runs on 6 April.

AP McCoy celebrates his 2012 Gold Cup triumph

EPSOM DERBY ■ June 1 2013 Aidan O’Brien and jockey Joseph became the first father/son combo to win the event, with Camelot beating Main Sequence and Astrology last year.

The key to being a winning horse racing bettor is finding the value in a race. This can be determined from a multitude of factors from the jockey to the draw. But there are always three things you should focus your attention on: the form, the going and the course.

Follow the form The form of a horse is simply how it has performed in its most recent races. Reading the form guide is fairly simple with the most recent results on the right. So a form guide of 12956 would mean a horse finished sixth in its most recent race, fifth in the one before that and so on. If you see a ‘c’ next to a horse’s name it means it has won a race at that course before and a ‘d’ means it has won over that distance.

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47

training Timeform – the higher the rating the better the horse. So you just look for the horse with the highest rating and lump on? It’s not quite that easy.

While in flat racing sprints (races under six furlongs) this might be wise, it rarely gives the full picture. In order to place a smart bet there are other factors to consider…

Horses for courses

48

Not all race tracks are created equally. In fact there are huge differences between the various tracks around the country, and it’s no surprise to learn that many horses will often perform better at certain courses.

For example some flat courses are right-handed and some are left-handed. Some are undulating and some are flat. The most common example of this is the National Hunt course at Cheltenham, where the famous long uphill

Paul Nicholls is on hand with regular tips

The experts – Betting.Betfair.com tips, comment and stats from the best in the business Ryan Moore n One of the world’s finest flat racing jockeys, with multiple big race wins to his name including the Derby and Prix de l’Arc de Triomphe. Ryan has been Champion Jockey three times and is a regular rider for Sir Michael Stoute’s Newmarket yard.

Frankel retired unbeaten in 2012

Paul Nicholls n The current champion National Hunt trainer based in Ditcheat, Somerset. He trained the recent Grand National winner, and has one of the best records in jumps racing. Nicholls is a Betfair Ambassador and provides regular tips during the National Hunt season at Betting.Betfair.

finish means horses need real stamina to win there. As a result it tends to be wise to follow previous course form, and to place less importance on horses whose wins have come at less arduous tracks.

Pay attention to the course and how the horses have performed there in the past.

Ground yourself

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The going is the condition of the ground, which can range from firm to heavy, and it can have a huge impact on the race. Most horses will have a preference for running on one type of ground.

A horse that has won all his races on firm, fast ground is less likely to be found finishing up front in a tough slog in the wet. Horses who have shown a tendency in the past to act on heavy ground will really come

Timeform n Since its launch in 1948 Timeform has grown into an internationally renowned organisation.

Its ratings are widely accepted as the definitive measure of racing merit.

You can read regular columns from Timeform at Betting.Betfair.com and get essential data for free at timeform.com/free.

through for you in the tough winter months. If you can find a horse with a good record on heavy ground then it’s probably a good shout in bad conditions, even if its form guide is poor.

Specialise and profit It’s unrealistic to become an expert in all forms of horse racing, so try and focus on a specific area such as flat sprints. Focusing on a certain type of race will let you understand more quickly how going, form and the different courses affect the chances of a horse in a race. Stick to a certain type of race and you will soon find your knowledge and judgement of what factors to place more importance on increasing accordingly. From there you can start expanding the range of race types you study. Good luck!

WORLD DOMINATION Get valuable tips from the best in the industry with Betfair and Timeform.

You’ll get expert advice, form and results covering racing in the UK, Ireland, North America, Australia and New Zealand.

• Detailed runner by runner form • Timeform analysis and tips • Historical In-Play highs and lows • Results including Betfair and Industry SP’s

All available at www.timeform.com/free or scan the QR code and get Timeform’s opinion anywhere.

Betting on...

tennis It’s the ultimate one-on-one contest and one of the best sports to bet on if you arm yourself with the right stats ennis is such a pure sport (the officials are largely there to call the score), it’s fantastic for betting on. Essentially you’re picking the winner on a number of factors you can more or less control, such as form, fitness, surface suitability and head-to-heads.

The only outside influence that can’t be factored in is the weather. Rain stops play, but wind doesn’t and that can be a massive factor, as was highlighted in the 2012 US Open semi-final between Andy Murray and Tomas Berdych.

Before placing a match bet, arm yourself with all of the relevant stats using free online resources such as tennis. matchstat.com and the ATP site. You need to know how your player has been performing recently in all tournaments and specifically on the surface the upcoming match will be played on.

Previous matches between the two are very relevant unless they were played years ago, in different conditions. If one of the two players is left-handed, previous matches against lefties need looking at.

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For example, US pro James Blake has a poor record against players who serve very big, such as Ivo Karlovic and John Isner.

The surface plays a big part too because a player may have a poor record against another on clay, but might be a grass-court specialist. Court speeds have slowed down a lot in recent years and there is now not a big difference between grass, clay and hard.

In fact the quickest conditions of 2012 were arguably those found on the blue clay of Madrid at altitude, but it still holds true that many clay court specialists prefer to play on the dirt all year round.

Specialists on the clay include Carlos Berlocq, Filippo Volandri, and Albert Montañés.

You also need to look out for retirements. In smaller events certain players won’t think twice about quitting to protect an injury. Notable quitters include Michaël Llodra and Nikolay Davydenko. Players that rarely, if ever, quit are also valuable, like Roger Federer, Sam Querrey and Marin Cilic.

Profit In-Play Conditioning is crucial especially as we see an increase in slow surfaces that put emphasis on longer rallies.

If your pick has had a long match the previous day you wouldn’t want to risk him

KEY STATS DO YOUR HOMEWORK AND FIND THE REAL VALUE ■ FORM RECENT, HEAD-TO-HEAD AND SURFACE ■ FITNESS CONDITIONING IS CRUCIAL IN TODAY’S GAME ■ DRAW WHO IS YOUR PICK FACING IN THE LATTER STAGES?

DON’T MISS! Berdych: is 2013 his year?

MAJOR UPSET? In 2013 the four Majors are at the mercy of Federer, Nadal, Djokovic and Murray. The obvious other threats are Tsonga, Ferrer, Del Potro and Raonic, with Berdych as probably the top outsider. He has an unplayable game at his best, with strength, height and shot-making ability, but he needs to work on his mental fragility.

2013 MAJORS ■ Australian Open: 14-27 January ■ French Open: 26 May – 9 June ■ Wimbledon: 24 June – 7 July ■ US Open: 26 August – 8 September

TRAINING Can Federer keep his game on top in 2013?

putting in another big effort, unless it’s in a Major.

Before placing an outright tournament bet you also need to look at the draw. If your pick is scheduled to play someone against whom they have a poor record, that should enter your thinking. Often one half of the draw can appear much more straightforward so you could choose players in the easier half to back.

And finally, there’s In-Play betting. With prices fluctuating on every single shot, tennis is a trader’s dream. Momentum and conditioning are key here.

Look out for players that have played the day before and get into another epic. Djokovic did amazingly to claw back two sets when 2-0 down against Andy Murray in the 2012 US Open final, but his legs had given up in the fifth. Spot the way the match is swinging before the market and you can bag a tasty profit.

“WITH PRICES FLUCTUATING ON EVERY SINGLE SHOT, TENNIS IS A TRADER’S DREAM”

The experts – Betting.Betfair.com GET THE VERY LATEST TIPS FROM THE BEST IN THE FIELD Sean Calvert ■ Sean is a freelance sports journalist specialising in tennis.

Notable betting highlights include backing Murray to win the 2012 Olympics, Del Potro to win the 2009 US Open and Fernando González’s 125-1 run to the 2008 Olympic final.

Reuben Thomas (Abelson Info) ■ Ed Abelson worked for the Sporting Life and Racing Post, and wrote a weekly betting column for the Daily Express. He set up Abelson Info nine years ago, which provides regular tennis tips backed up with the very latest stats and data.

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Betting on...

Ex-cricket pro turned punter Iain Fletcher explains the basics of cricket betting and how to lock in a profit whatever the game here are two golden rules to follow if you’re looking to bet on Test matches. First, you need to analyse the results of the previous three-to-five years in the host country, and work out the number of wins and draws.

Next, research the results for each of the Test grounds, and use these stats to calculate percentages of victories by team batting first and second.

For example, England have played 12 Tests at Lord’s in the past five years; they’ve won six, drawn five and lost one. Batting

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cricket first provided all but one winner.

On nine occasions the team that won the toss chose to field.

These teams lost four, drew four and only won one – knowing that helps you find value.

During the match there will be specific events you can target. For example, England are very good bowling with the new ball and taking early wickets. However, there is a spell after the early shine where the ball becomes soft and batting easier. And then there’s the possibility of reverse swing to consider! During that

time England will try to contain more and be less aggressive, and batsmen can accumulate runs. Knowing this allows you to either close positions, or back the batting side for a short-term profit.

Weather is a vital part of cricket, but it can have less effect than most punters think.

The ICC regulations allow for time lost to be made up on subsequent days by early starts or late finishes. That doesn’t stop the draw coming in when the players leave the field. Laying at this shortened

TRAINING Scour the stats, then settle back and enjoy a winning Test

KEY STATS THE BASELINE STATS YOU SHOULD ANALYSE BEFORE YOU BET ■ RECENT FORM AND RESULTS WIN AND DRAW RATIOS ■ RESULT DEPENDING ON THE TEAM BATTING FIRST ■ AVERAGE SCORES AND HIGHEST AND LOWEST SCORES ■ NATURE OF PITCH (DO SPINNERS OR SEAMERS TAKE MOST WICKETS?) ■ WEATHER FORECAST AND TEAM LINE-UPS

DON’T MISS!

THE ASHES 2013 There’s always a lot on the line but England enjoy the advantage of being on home turf this time. As the current holders they only need a draw to retain.

FIRST TEST ■ 10-14 July Trent Bridge SECOND TEST ■ 18-22 July Lord’s THIRD TEST ■ 1-5 August Old Trafford

FORTH TEST ■ 9-13 August Riverside Ground, Chester-le-Street FIFTH TEST ■ 21-25 August The Oval

53 price can offer a profit when the prices adjust.

Betting on ODIs Again, start with the baseline of stats and account for when the match is taking place – day or night. Batting under lights is difficult at some grounds.

Teams have different tempos when batting and that affects the odds. India may not be so

good against the new ball, but accelerate with ease whenever they face spinners. The exact opposite happens with England, who are used to seam bowling but struggle to rotate the strike and lose wickets against spinners. What is noticeable is the size of price-swings for an event like a wicket. The actual price movement can often be too

The experts – Betting.Betfair.com TIPS AND ANALYSIS FROM THE BEST IN THE BUSINESS Michael Vaughan ■ The last English player to be ranked number one Test batsman in the world, Michael Vaughan also captained England to victory in the 2005 Ashes series. He is Betfair’s Cricket Ambassador and can’t wait for the 2013 Ashes.

Ed Hawkins ■ Ed Hawkins is Betting.Betfair’s chief cricket tipster. He has built a reputation as a shrewd student of the game thanks to memorable tipping feats like tipping Rajasthan for inaugural IPL glory and a 90% profit on the World Cup in the Caribbean.

great, allowing the nimble punters to profit.

Betting on Twenty20 This is the adrenalin junkie’s perfect sport, but you should still adhere to basic stats before attempting to trade. The game is so frenetic that big wins or losses can happen quickly, so stick to a simple plan. If the pitch is good, back the side batting first, hoping for a good start. Boundaries, like wickets, are points of emotion and create price moves that you can profit from.

Some bowlers (like Lasith Malinga) are hard to hit, so favour the bowling side when they’re on. Finally, you need to know the size of the pitch. Big fields mean spinners will take wickets with catches in the deep. The same shot on a smaller field will see the ball in the stands and the price moving the opposite way.

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golf

Betting on...

With masses of markets and some friendly odds on offer, isn’t it time you took a swing at golf betting?

ith more markets than ever before and a plethora of statistics available, few sports can yield potentially bigger betting profits than golf. Much like horse racing you have the chance to bet on the winner or a place – usually a top-four or top-ten finish. Win-only bets are tough, never more so since Tiger Woods’ demise as the fields are a lot more open, but you can make tidy profits by backing for a place. There

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“WIN-ONLY BETS ARE TOUGH, BUT YOU CAN MAKE TIDY PROFITS BY BACKING FOR A PLACE”

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are players who will perform consistently well, but just don’t often convert their good form into a win.

There are other profitable markets you should keep an eye on. Tournament matchbets enable you to bet on who will shoot the lowest score in a particular group. You can also bet on top US, European or rest of the world player in a particular tournament.

In-Play betting can also give you a big edge. Golf is

constantly at the mercy of changing weather conditions and a player’s momentum as he makes a charge down the back nine. With groups scheduled to go out at different times you can take advantage when you spot potentially game-changing conditions.

The rule of three When it comes to picking a player to back, it’s logical that the book might start with the best-ranked in the field as favourite, but there are three important factors you should consider.

Firstly, you need to look at a player’s form, which can fluctuate over the season.

There are many demands on the modern-day golfer, with travelling and fatigue playing a big part. The secret is to catch a player at the right time; players often play their way Ian Poulter helped Team Europe to an incredible win at the 2012 Ryder Cup

TRAINING into form one week with a couple of good rounds, before winning a week or so later.

Also, back-to-back wins are not uncommon. Do some basic research and try to spot patterns to give yourself an edge over the market.

Another key factor for successful golf betting is studying the course. Some players just don’t have the necessary shape of shot to compete on certain layouts.

Factor in a player’s relative weakness against a course’s defence. For example, Sergio Garcia has always struggled at the US Masters – while the Spaniard remains one of the game’s best ball-strikers, putting issues have plagued his ability to score well here.

Alternatively, some players are course specialists. Luke Donald has had huge success on American-style target

The experts – Betting.Betfair.com GET REGULAR TIPS FROM OUR RESIDENT EXPERTS Paul Krishnamurty ■ Having previously worked in the betting industry, Paul has been a successful professional punter since 2004. He has written a weekly betting column for Golf Monthly magazine and golf betting is his mainstay.

Steve Rawlings (The Punter) ■ Rawlings has had a very profitable 2012. ‘Triple-figure priced winners are commonplace in golf,’ says Rawlings ‘and with a myriad of stats available for courses and players alike, the clues are all there to dig them out.’

Sergio Garcia has always struggled at the US Masters

KEY STATS CONSIDER THESE THREE FACTORS BEFORE BACKING A PLAYER ■ FORM LOOK FOR A RUN OF FORM THAT COULD SUGGEST A WIN IS COMING ■ COURSE CERTAIN PLAYERS SUIT CERTAIN COURSES – MATCH THEM UP ■ WEATHER CHECK THE FORECAST – SOME PLAYERS LOVE BAD CONDITIONS

DON’T MISS!

THE OPEN ■ 18-21 July 2013 Muirfield Golf Course, Scotland

THE MASTERS ■ 11-14 April 2013 Augusta National Golf Club, Augusta, US

PGA CHAMPIONSHIP ■ 8-11 August 2013 Oak Hill Country Club, Rochester, NY, US

US OPEN ■ 13-16 June 2013 Merion Golf Club, Ardmore, US

Ernie Els won The Open in 2012, ten years after his last Major triumph

courses because his ability to hit it close with his irons is easily the strongest part of his game.

Then there’s the weather.

We’ve already mentioned how a round of golf can be completely altered by changing weather conditions, and some players relish the wind and rain. Darren Clarke’s win at The Open in 2011 came down, in no small part, to a combination of being relaxed on a links course and being comfortable in wet and windy weather. He didn’t start the week as favourite, but a number of punters would have backed him knowing his ability to perform in such conditions.

Final thoughts Finally, before you lump on, wait to see the tee times and check the weather forecast again. Look at the groups as some players perform better if there are no big names in their three-ball.

Also, look to see how a player performed last time they played, even if it’s just the last round. And remember, defending champions have extra media commitments, which can have an effect on their form.

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Betfair

Slots

Play Betfair Slots and you could win yourself millions on the spin of a reel! hat would you do with £4.8 million? Retire and live on a beach in Barbados? Or buy a new house and stick the rest in the bank? This wasn’t just a daydream for one lucky player on the Beach Life slot game, who recently hit the Jackpot for £4,835,763!

Beach Life is one of more than 20 Jackpot slots on Betfair Casino that, between them, always have more than £/€1m to pay out. Slots have come a long way since the days of one-armed bandits in smoky casinos. With modern day online slots you can

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expect a blend of the richest graphics, the biggest brands and massive multipliers on your line bets.

One lucky punter recently won £4.8m on the Beach Life slot game!

Here is what he could have spent it on:

Hitting the Jackpot Winning on slots is based on hitting a certain combination of symbols on a single line from left to right. The excitement though really lies in landing a symbol combination that gets you into either the bonus rounds (or features as they are commonly known), or free spins where you can expect big payouts (sometimes 100+ times your stake if you get lucky). The more lines you play

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33,570

bottles of Cristal champagne

Cirrus jets

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Ferraris

1

32 carat diamond

14,000 iPad 2s

4,000

Armani suits

822

Rolex watches

TRAINING

Winning on slots!

Multi-line slots give you the chance to bet on many lines at once. This means that the number of ways you can win is increased. Simply choose the number of lines and spin the reels.

Here are three things to look out for when playing online slots…

1

Check the Pay Table! Before you play any slot game look at the Pay Table to see what specific reel combinations will win you. You can also find out about the bonus features and how to win those elusive Jackpots!

2

Bonus features! Spin your way into a feature and you are taken into a veritable Aladdin’s cave of multipliers and madness. Every bonus feature is totally risk-free – the only thing you can do is win!

PLAY NOW!

Casino.Betfair.com

the more chances you have of hitting a winning combination.

But the ultimate spin is the big one: the Jackpot. Jackpots work by taking around 1% of each bet from each player and adding it to a Jackpot fund shared across the site. If you’re lucky enough to trigger it you could be in for a huge payday.

The conditions for winning vary depending on the game so visit the Pay Table within each slot game to see what combination unlocks the big prize. Winning a Jackpot and seeing your balance clocking up at light speed is a moment that every punter dreams of.

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Free spins! Multi-line slot games often give you the chance to win free spins.

These are a slot player’s favourite, as the reels spin with no risk to you! Some slots boast additional wild symbols for more excitement.

Betfair Jackpot slots There are more than 20 Jackpot slots at Betfair Casino, boasting over £/€1 million to pay out at all times. Here are some of the best:

Kong

Gold Rally

Rocky

Frankie Dettori’s: Magic Seven

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PLAY NOW!

TRAINING

Games.Betfair.com

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Exchange Games Experience exchange betting on your favourite casino games, all with an In-Play twist! xchange Games bring the power of exchange betting to the gaming world. You can back and lay hands of poker and blackjack, or try your luck on the roulette table in real time, 24/7, so you can bet against other players whenever you want.

If you understand the basics of each game, and the concepts of backing and laying, the games are easy to play. Let’s take Exchange Blackjack as an example. Four automated players are battling against the dealer to see who

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can get closest to 21. Each player plays an optimal game using Betfair Games Perfect Strategy, and there are up to seven rounds of betting.

The first round is blind, and the next round shows you the players’ cards and one of the

“YOU CAN BACK AND LAY HANDS OF POKER AND BLACKJACK, OR TRY YOUR LUCK ON THE ROULETTE TABLE”

dealer’s. Depending on the hands, the prices for each selection will change, enabling you to back and lay, or trade out. You can even profit by backing the dealer to win or tie all hands.

Other popular Exchange Games include Hold’em, Omaha Hi, Baccarat and Bullseye Roulette. There’s a tutorial for Exchange Roulette on the right, and you can find the rules for each individual game on the right side of the Betfair interface, or by clicking ‘?’ in Card Derby Racing.

How to play…

Bullseye Roulette IF YOU’RE A FAN OF CASINO ROULETTE, YOU’LL LOVE THIS EXCHANGE-BASED VARIATION – WE SHOW YOU HOW TO HIT THE BULLSEYE Roulette is probably the world’s most popular casino game. The sound of the ball gliding round the wheel and the excitement of seeing the ball nestle in your number is hard to beat.

Bullseye Roulette adds a unique twist to the game with Betfair’s exchange betting, enabling you to trade in and out of your positions as the game progresses and the prices change.

You can back any number of selections, but if you’re the person who never seems to hit your numbers, why not lay selections instead?

Want to learn more about Betfair Exchange Games?

Check out the video at btfr.co/exch-games

Placing bets

1

You can place bets through the ‘Board View’ by clicking the back or lay chips and placing them on your selections.

Alternatively, click ‘List View’ to see a traditional exchange market and place your bets that way. So, you could back the first dozen at odds of 2.98 or lay at 3.05.

The green circle in the centre of the roulette wheel lets you know how long you’ve got to finish your bets before the wheel is spun.

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Once the blind bet round is over, eight balls are dropped in succession.

The slot that each ball lands on converts the adjacent pockets into its number and colour. So, if a ball lands in Red 16, Black 24 and Black 33 become Red 16, and Black 24 and 33 are eliminated.

As the balls drop, certain numbers and colours will start to become very dominant on the wheel and the prices adjusted accordingly.

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You can bet again or trade out of existing positions before the second round.

In the second round five balls are dropped and these expand pockets in the same way. After another round of betting, the third round drops three balls. You can then bet again before the final two balls are dropped. When the final ball is dropped there will be just two pockets left to define the winning number.

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Betfair Poker TEAM BETFAIR AT THE

WSOP Fly to Vegas, live like a rock star and pit your game against the world’s best ancy a week in Las Vegas, a chance to play in the World Series of Poker, champagne receptions, private booths at the most prestigious clubs, waterskiing on Lake Mead and gourmet dinners? In July 2012, 59 Betfair Poker players did exactly this. Welcome to the WSOP, Betfair style.

The players qualified through a variety of different routes for a package that included a $1,000 buy-in to WSOP Event 59, seven nights at the five-star Palazzo and $1,500 in travel and spending money.

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Champagne supernovas Team Betfair arrived in Vegas on July 3, with a night to get over the jetlag, before the first 12 players sat down for day 1A of WSOP Event 59. The $1,000 buy-in tournament attracted an epic 4,620 entrants, with two starting days required to accommodate the huge field.

Four Betfair players made it through to day 2. But as this was July 4, US Independence Day, they weren’t the only ones partying. The whole of Team Betfair, and several friends and family 18+

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members, gathered together in the Palazzo’s luxurious Laguna bar for a champagne reception. Nobody was hitting the cocktails too hard on the Wednesday night, however, as a grand total of 47 players were in action on day 1B. After a hearty breakfast in the awesome Grand Lux Cafe at the Venetian it was time to head to the Rio. But this being Team Betfair, nobody was catching the bus... A few minutes later six limos rolled up outside the famous Rio Casino. Team Betfair filed out and headed up the red carpet to take their seats in one of the biggest tournaments of the year. By the time play finished later that night there were still eight players remaining, giving Team Betfair a total of 12 players returning to fight for the gold bracelet.

“SIX LIMOS ROLLED UP AT THE RIO AND TEAM BETFAIR HEADED UP THE RED CARPET TO TAKE THEIR SEATS AT THE WSOP”

In the money!

When the bubble broke at around 3.30pm on day 2, there were five Betfair players in the money – Louis Zettelmeier, Eli Heath, Rajesh Modha, Michael Team Betfair’s Ortner and Harald Harald Olsen Olsen. Sadly only cashed for Harald Olsen made over $20k it through to day

Team Betfair always travels in style…

3, and he ended play in a really tough spot with just four big blinds left. Thankfully, that was a problem for another day, as it was time for the official Team Betfair dinner at Lagasse’s Stadium in the Palazzo.

On Saturday morning, many of Team Betfair headed back to the Rio to rail Olsen. With his short stack he had to work a miracle, and he very nearly managed it. Olsen played the short stack like a star, and spun his chips up to 450,000 before suffering a cruel

TRAINING Look out for satellites to the 2013 WSOP at Betfair.Poker.com and make sure you join us next year!

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Team Betfair took on 4,620 players. Easy. beat when his A-K lost to A-T with all the money in preflop.

He exited in 22nd, outlasting 4,598 other players, for a $20,499 payday.

After Olsen’s heroics it was time to celebrate with the Team Betfair player party at Surrender nightclub – Las Vegas’ most exclusive nightspot. With a view of the indoor pools, water features and the dance floor, Team Betfair players were treated to not one, but two exclusive bungalows, side by side, in the VIP area of the nightclub with full table service and $1,000

The player party at Surrender nightclub bottles on ice. It was a night few will ever forget, and some will probably never remember!

The final countdown It was an incredible end to an unbelievable week in Vegas.

And we’re going to be doing it all again, and hopefully coming back with a gold bracelet, in 2013. If you want to take part, look out for the WSOP satellites on Betfair Poker. If you play your cards right you could find yourself in Vegas in 2013 playing for a life-changing sum of money. Trust us, you won’t want to miss out!

The players meet Betfair pro, John Tabatabai

2012 WSOP in numbers

$1,000,000 Biggest buy-in

$18.35m Biggest first prize at the WSOP ever

$20,499 Harald Olsen’s 22nd place cash, highest for Team Betfair

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Number of Betfair players who cashed in Event 59

4,620

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Total number of Total number of WSOP events players in Event 59 18+

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Looking for help?

If you want to know more about Betfair, head for the Help & Learning site

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etfair isn’t like a traditional bookmaker, and there are some elements that can be tricky to grasp at first. Hopefully you’ll have learned a lot from the tips and tutorials in this mag, but if there’s something you’re still not sure about, check out Betfair’s Help & Learning site. We’ve recently redesigned the site so it’s easier to search for what you need. Whether you’re just starting out on Betfair, want to improve your betting technique or discover new strategies, you’ll find something here.

VIDEOS The Help & Learning site contains lots of video tutorials, which you can browse from the homepage or view alongside the relevant FAQs – just click to play them. You can find out about Betfair’s exciting Cash Out feature, learn how to read Betfair’s graphs

and watch videos about different betting techniques, like laying short-priced favourites – all topics that can help you bet better.

Our videos are designed to give you all the information you need to win and get real pleasure from your betting. Each one has been crafted to be

Increase your knowledge about Betfair by visiting our Help & Learning site at en.learning.betfair.com

both compelling and informative – we want you to be as well versed as possible on all aspects of the site without feeling like you’re back at school.

Check out our new Betfair Learning area where we’ll soon be adding new videos about betting strategies and other Betfair products.

FAQS The Betfair Help & Learning site also contains an extensive database of FAQs – just click on the FAQ tab to access them. These are easily searchable and allow you to quickly access information on everything from general questions

about your account to more complex betting strategies. We’ve pulled out some of the most popular FAQs for you on the homepage, but you can also search for topics. For example, type ‘Cash Out’ into the search box and you’ll get a list of the most relevant topics.

New tutorial videos are regularly added

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BETFAIR REFERENCE

Betfairr

Our aim is to provide the very best experience possible to all of our customers. These are our promises to you and you can find regular updates online to keep us accountable

e Custoitm ment Comm

1 Customer Protection

2 Integrity

We’ll continue to strive for industryleading levels of protection to ensure safety for customers and their data

We’ll always act with integrity to build trusted relationships with our customers, regulators, local communities and employees

1.1 We’ll ensure the security of our site and the safety of our customers and their data.

1.2 Your money and the company money is separated, so your funds are never at risk.

1.3 We offer a wide range of protection tools, such as deposit and loss limits, session timers, self-exclusion, and detailed profit and loss information.

2.1 During any outage to the Betfair Exchange, we’ll ensure a level playing field for all our customers.

2.2 We’ll continue our pioneering approach to supporting integrity in sport.

2.3 Betfair will be a good neighbour to the communities in which we operate by investing in them and supporting sport at a grassroots level.

3 Customer Service We want you to be satisfied with any contact you have with us 3.1 We’ll provide helpful and professional customer service when you need it. We want to deliver a great experience whenever and however you interact with us.

3.2 Customer enquiries will be resolved fairly and quickly.

3.3 We provide a range of options for you to contact us 24/7, 364 days a year, and offer support in a further 16 languages.

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Communication We’re committed to clear and relevant communication with customers

Product & Technology We’ll focus on the quality and reliability of our products and services

4.1 We’ll give clear communication during an outage. We’ll keep you updated via service.betfair.info.

We will also publish updates every 30 minutes within our Community section and via our Twitter account @Betfair.

4.2 We’ll engage with our customers to shape the company’s future. We encourage customer interaction on all areas of our business, including our Customer Commitment.

5.1 Our target uptime is 99.9% for the Exchange and 99% for our Portfolio products.

5.2 Our products will meet the needs of our customers by delivering a quick and responsive experience. We aim for 99.9% of bets to be placed in less than a second.

5.3 We’ll commit to concentrating planned updates during a defined change period.

You can get the very latest updates from Betfair’s Customer Commitment and leave feedback at promotions.betfair.com/customer-commitment 18+

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ACCUMULATOR A multiple where a backer needs all the selections to win to have a winning bet. The most common accumulators (or accas) are in football. Backing an Arsenal/ Chelsea/Liverpool acca would require all three teams to win for your bet to return.

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APPLICATION PROGRAMMERS INTERFACE (API) An API is a way of accessing Betfair without using the normal interface.

For more info see bdp.betfair.com.

ARBITRAGE This is where you have backed a selection at a higher price and you lay on Betfair at a lower price. It enables you to profit whatever the outcome.

ASIAN HANDICAP A form of football betting. The handicap means one team receives a virtual head start, ‘leading’ by a differing amount or amounts before the start.

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Betfair Don’t know ooks your green b ack b r u from yo the n ar bets? Le e… er h lingo

BACK BET The action of betting that an eventuality will win.

BETFAIR POINTS You earn points each time you bet on the Exchange (Fixed Odds and multiples don’t earn you points). The more you bet, the more points you get, although it’s actually calculated on the net profit or loss on a market. These points determine your discount rate, which reduces the commission paid on winning markets.

COMMISSION Betfair charges a commission on your net winnings on a settled market (usually 5%), so you only have to pay if you’re successful.

If you have a net loss on a settled market you do not pay commission.

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DECIMAL ODDS Odds on Betfair are displayed as decimals. Calculate your return simply by multiplying your stake and the odds. £/€100 at 2.50 will return £/€250 (including stake).

DELAYS In some markets there is a small delay in placing a bet. This protects customers, as there is always a delay from live events.

DISCOUNT RATE This reduces the commission you pay on the Exchange.

Your discount rate is determined by the number of points you accrue on the Exchange.

DRIFTING A price that is lengthening, ie the odds of it winning are getting bigger.

DUTCHING To bet on more than one selection within a market to win.

EXCHANGE Betting on the Exchange enables you to back and lay selections, matching prices with other punters. You can trade out of your position, and use Cash Out to take a profit or limit losses.

FAVOURITE The lowest priced selection in a market, indicating opinion believes it is most likely to win.

FIXED ODDS As well as Exchange bets, you can now place Fixed Odds bets directly with Betfair. Fixed Odds bets are back bets only, and you can’t trade out of your position or use the Cash Out feature.

GREEN BOOK Because you can back and lay on Betfair you can achieve what’s known as a green book, where you will profit whatever the outcome.

HALF-TIME/ FULL-TIME A bet that predicts the situation of a match at both half-time (HT) and full-time (FT). To win, both must be correct.

HANDICAP MARKETS Markets where one team is given an artificial head start, levelling the playing field. For example, England may be given a 9.5 point handicap against Scotland in a rugby match, expressed as England -9.5 points. The idea is that odds should be around even money.

BETFAIR REFERENCE

HEDGING Hedging minimises your exposure in a bet. Hedging can be done either to a positive position or a negative one.

For example, you’ve bet on Chelsea at 11.0 to win the Premiership and they’re doing well.

You can lay them at shorter odds on the Exchange, locking in a profit. If they’re doing badly you can lay them on the Exchange at longer odds and get some of your stake back.

HELP & LEARNING ZONE A video and FAQ zone to show you how to use aspects of Betfair that you need more help with – see p62.

IN-PLAY Refers to betting on an event that has already started – see p36 for more.

KEEP BET The reason for selecting ‘Keep’ bet could be you want to back a team at a certain price but can’t get matched.

If you select ‘Keep’ bet before the start of an event your bet remains rather than it being cancelled once the event goes In-Play.

KYC Stands for ‘know your customer’ and is a set of legally required checks to check you are who you say you are.

LAY BET An Exchange bet on something that you don’t expect to win.

For example, you lay a horse at odds of 5.0 for £/€10. If any other horse wins, you win the backer’s stake of £/€10. If the horse you layed wins, you have a liability of £/€40.

LIABILITY This is the amount of money that you will lose if your bet loses.

LIQUIDITY This refers to the amount of money in a market on the Exchange.

MARKET The market is where you place a bet on an event.

Any event, such as a football match, may have a number of different markets.

PARTIALLY MATCHED BET Sometimes not all of the bet you ask for is available when you submit a bet on the Exchange. The ‘My Bets’ tab will display a matched and unmatched portion of the bet.

The unmatched part can be updated or cancelled.

REDUCTION FACTOR In horse racing markets we guard against non-runners by allocating each horse a reduction factor, based on its chance of winning.

If a horse is a non-runner, this will be applied to the prices of all matched bets. The Reduction Factors are designed to be fair to both backers and layers.

REFER AND EARN Refer a friend and you’ll both receive a bonus. Log onto your account, and find your unique referral ID. Your friend just has to enter this on the registration page.

SELF-EXCLUSION This blocks access to your Betfair account for a minimum of six months. Selfexclusion can’t be reversed.

SHORTENING When the odds of a selection get smaller. It usually means more people are betting on it, or something has happened which means the bet is more likely to win.

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SP This stands for starting price.

Bets placed at SP are settled at Betfair’s SP, which, unlike other bookmakers, is calculated by balancing all SP and exchange bets at the time the event starts.

THEY’RE OFF Usually used for horses and greyhounds.

‘They’re off’ means the event has started.

TIPS Arm yourself with tips from the best possible sources before placing your bets. You can find some world class tipsters at Betfair’s free content blog, Betting.Betfair.com.

UNMATCHED BET This is when you have asked for a price bigger than the odds available. If the bet isn’t matched then it will not stand. The same can happen if you attempt to lay a bet at odds shorter than those available.

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2000

History in the making

The Betfair Exchange launches and the very first market is The Oaks, won by Love Divine.

2001 2002

The US Masters, won by Tiger Woods for the second consecutive year, is Betfair’s first £1m market, with £1,822,774 traded in total.

Betfair manages its first In-Play football market, Alavés v Liverpool in the UEFA Cup Final. It’s a thriller, with Liverpool winning 5-4 after extra time.

2004

The Open Championship is the first market to break the £10m barrier, with £14,002,950 traded. The US election also causes a stir on the Exchange, with over £17m traded. Betfair Poker launches and runs its first tournament with $100k in prize money.

2006

Betfair Casino launches. Betfair acquires Timeform, the world-renowned horse racing ratings agency. Betfair Mobile launches, letting you bet on the move.

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2007

2008

Betfair runs its first TV ad campaign and also launches its new content blog, Betting.Betfair.com, offering tips, insight and analysis.

Betfair announces its two millionth customer and launches its new Arcade games.

2010

Betfair is the first established company to release a sports betting app in the App Store. The World Cup final between Netherlands and Spain is Betfair’s biggest football market ever with over £45m matched.

2012

Betfair launches iPad and dedicated Multiples apps, and Fixed Odds are offered for the first time alongside the Exchange. Over £65m is traded on the 2012 US Open final, the biggest market in Betfair’s history, and over £32m is traded on the US election, smashing the record from previous non-sporting markets.

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2011

Cash Out launches giving you the chance to lock in a profit with a single click. It’s used for the millionth time during the Everton v Aston Villa Premier League game. Betfair now has over 3m registered customers.

2013

We’ll continue to innovate and strive for an even better betting experience for all of our customers.

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