PPS Social Media Report Full-Year FY17

PLYMOUTH PUBLIC SCHOOLS | 2016-2017Â FULL YEAR REPORT

SOCIAL MEDIA REPORT

OurOurSocial Media Initiative Social Media Initiative In September 2015, the Plymouth Public Schools launched a social media initiative over 4 platforms - Facebook, Twitter, Instagram & Google+. As more and more people use social media as a means of news and communication, it was important for the us to enhance our communication channels with parents and the community on these platforms.

Our goal with our social media initiative is to communicate our mission as a school district, to share what our educators are teaching INSIDE the classrooms, as well as give immediate updates and important announcements to our families and the community on a consistent and timely basis. In addition, to become a social media role model for our students and to show the value of what social media can do appropriately and safely.

For the 2016-2017 school year, our goal has been for each individual school to have their own Facebook and Twitter pages and to consistently communicate important news, announcements to their families and school community.

The feedback we have been receiving has been positive. Parents and families are engaging on our social media pages with comments on our posts, sharing our photos, and showing their support. We will continue to monitor engagement and conduct surveys on what other sources of information families and the community would like to see from the Plymouth Public Schools.

76% of communications leaders identified school or district Facebook account(s) as a method that is most effective for communicating with parents today.**

*TechValidate Survey, 2016.

Social media was named the second most effective aspect of community engagement, right behind district websites.*

⅓ of community members say that they use school or district Facebook or other social media accounts to learn about what is happening in local schools in their community.**

**Project Tomorrow, Speak Up Survey, 2016.

Please find helpful analytics for our district platforms in this report, as well as, additional social media goals for the 2016-2017 school year.

social media stats per school analytics Aug 30, 2016 - May 11, 2017

NORTH HIGH SCHOOL

SOUTH HIGH SCHOOL

@PNHSeagles | 155 followers

@PSHSpanthers | 1,342 followers

@PlymouthNorthHS | 1,341 followers

@PlymouthSouthHS | 645 followers

PCIS

SOUTH MIDDLE SCHOOL

@PCISfalcons | 601 followers

@PlymouthSouthMiddleSchool | 367 followers

@PCISfalcon | 744 followers

@PSMSprincipal | 241 followers

cold spring elementary

federal furnace elementary

@ColdSpringElementarySchool | 176 followers

@FederalFurnace | 313 followers

@Cold_SpringElem | 103 followers

@FFESPrincipal | 63 followers

hedge elementary

indian brook elementary

@HedgeElementarySchool | 250 followers

@IndianBrookElementary | 347 followers

@PPShes | 34 followers

@IndianBrookES | 40 followers

manomet elementary

nathaniel morton elementary

@ManometElementarySchool | 129 followers

@NMESplymouth | 499 followers

@ManometSchool | 90 followers

@NMESnews | 98 followers

south elementary

west elementary

@SouthElementarySchoolPlymouth | 586 followers

@WestElementarySchool | 236 followers

@SouthESPlymouth | 170 followers

@WestESPlymouth | 38 followers

FACEBOOK

Facebook is our number 1 social media platform for communication with parents and the community. We use Facebook to share important news, announcements, photos and videos of school events, classroom activities, @plymouthpublicschoolsma student and staff recognition, and more.

analytics Aug 30, 2016 - May 11, 2017

page growth

3,624

19

FOLLOWERS

18-24

35-44

BY AGE

45-54

PER WEEK

4%

25-34 FOLLOWERS

AVG NEW LIKES

22%

62%

38% 24%

55-64+

BETWEEN AGES 35-55

11% AGES 13-17 <1%

ENGAGEMENT 26,503

POST ENGAGEMENTS

AVG LIKES, COMMENTS, AND SHARES PER POST.

TOP POSTS

1. SCHOOL CANCELATIONS/DELAYS 2. SUPERINTENDENT LETTERS *13 REASONS WHY 3. SCHOOL COMMITTEE APPROVED CALENDAR DATES 4. COMMUNITY ENGAGEMENT - CAPE AUTO DONATION 5. JOB POSTINGS

62

TWITTER @plymouthsch

Twitter is a more conversational platform. We share similar posts as we do on Facebook, in addition to live updates from school committee meetings. We also use Twitter to encourage conversations with staff and share educational & professional development articles.

analytics Aug 30, 2016 - May 11, 2017

page growth

2,954

19

FOLLOWERS

13-17 18-24 FOLLOWERS

25-34

BY AGE

35-44 45-54

AVG NEW FOLLOWERS PER WEEK

37% 15%

37%

16%

AMONG

15%

STUDENT AGE

14% AGES 55+ <3%

ENGAGEMENT 46,475

TOP TWEETS

T O T A L E N G A G E M E N T S

2,894 #

OF

TIMES

TWEETS

HAVE

OUR BEEN

RETWEETED

1.

LETTERS FROM SUPERINTENDENT

2.

PSHS SPORTS FIELDS APPROVED

3.

SCHOOL CANCELATIONS/DELAYS

4. MALCOLM MITCHELL SKYPE PSMS 5.

PSHS SPORTS TEAM READ TO SES

analytics Aug 30, 2016 - May 11, 2017

INSTAGRAM @plymouthpublicschools

Instagram is used to share vivid moments through photographs of students at after-school clubs, sports, in a science lab, a music class, or geography bee; moments that parents or families might necessarily miss while their child is in school.

TOP POST

1,213

5,543

FOLLOWERS

POST LIKES

GOOGLE+

+plymouthpublicschoolsma

VIMEO

www.plymouthedtv.com

Google+ is used similar to Facebook with updates of school events, photos & videos of students. Having a complete and updated Google+ profile helps with SEO and Google website ranking which is our number one goal with this platform.

Vimeo is the platform where we upload all of our EDTV and EDTV Kids produced videos to share on social media.

470 VIDEOS PRODUCED

MOST PLAYED VIDEOS

1. PSHS VIDEO TOUR INTERIORÂ 6,037 PLAYS 2. PNHS NORTHERN LIGHTS PEP RALLY 3,575 PLAYS 3. PPS OPENING DAY 1,337 PLAYS

66,576 VIDEO PLAYS

Plymouth Public Schools now on

LINKEDIN

The Plymouth Public Schools now has a complete LinkedIn profile. On this page we will share:

Job postings The PPS work culture And celebrate new hires & retirees

1,586

264

FOLLOWERS

PAGE VIEWS

Visit the PPS LinkedIn page at www.linkedin.com/company/plymouth-public-schools.

Linkedin Postings

Job Opportunities: over 400 clickthroughs to the postings webpage.

Staff Recognition

analytics Aug 30, 2016 - May 11, 2017

THE VOYAGER

EXPRESS NEWSLETTER & Magazine

Each Friday, the Voyager Express Newsletter is sent to 5,600+ parents and community members highlighting current and upcoming events, activities and noteworthy items involving the students and staff of the Plymouth Public Schools.

30.4% AVG OPEN RATE

INDUSTRY AVG 24.8%

7.64% CLICK-THROUGH RATE

INDUSTRY AVG 9.7%

The Voyager Magazine is a digital publication that we publish four times per school year The magazine highlights student achievements, faculty and alumni, community partnerships and the district mission. You can view the most recent Voyager Magazines at issuu.com/plymouthpublicschools.

1,685

READS COMBINED

SOURCES:Â TECHVALIDATE SURVEY, 2016 PROJECT TOMORROW, SPEAK UP SURVEY, 2016 FACEBOOK INSIGHTS TWITTER ANALYTICS INSTAGRAM INSIGHTS GOOGLE+ PAGE INSIGHTS VIMEO STATISTICS CONSTANT CONTACT REPORT ISSUU PUBLICATION STATISTICS SPROUTSOCIAL REPORTS BITLY.COM

www.plymouth.k12.ma.us

@plymouthpublicschoolsma @plymouthsch @plymouthpublicschools @plymouthpublicschools