PPS Social Media Report Full-Year FY18

PLYMOUTH PUBLIC SCHOOLS | 2017-2018Â

SOCIAL MEDIA REPORT

OurOurSocial Media Initiative Social Media Initiative In September 2015, the Plymouth Public Schools launched a social media initiative over 4 platforms Facebook, Twitter, Instagram & Google+. As more and more people use social media as a means of news and communication, it was important for the us to enhance our communication channels with parents and the community on these platforms.

Our goal with our social media initiative is to communicate our mission as a school district, to share what our educators are teaching INSIDE the classrooms, as well as give immediate updates and important announcements to our families and the community on a consistent and timely basis. In addition, to become a social media role model for our students and to show the value of what social media can do appropriately and safely.

Our goal for the 2017-2018 school year has been for each individual school to increase engagement on Facebook and Twitter pages and to consistently communicate important news, announcements to their families and school community. Not only has each school worked hard towards sharing out important news and educational updates, several academic departments have embraced social media - STE, EDTV, VPA and many more.

The feedback we have been receiving has been positive. Parents and families are engaging on our social media pages with comments on our posts, sharing our photos, and showing their support. We will continue to monitor engagement and conduct surveys on what other sources of information families and the community would like to see from the Plymouth Public Schools.

76% of communications leaders identified school or district Facebook account(s) as a method that is most effective for communicating with parents today.*

Social media was named the second most effective aspect of community engagement, right behind district websites.** *Project Tomorrow, Speak Up Survey, 2016.

**TechValidate Survey, 2016.

Please find helpful analytics for our district platforms in this report, as well as, additional social media goals for the 2017-2018Â school year.

social media stats per school analytics Aug 30, 2017 - Mar 31, 2018

NORTH HIGH SCHOOL

SOUTH HIGH SCHOOL

@PNHSeagles | 304 likes

@PSHSpanthers | 1,725 likes

@PlymouthNorthHS | 1,660 followers

@PlymouthSouthHS | 960 followers

PCIS

SOUTH MIDDLE SCHOOL

@PCISfalcons | 809 likes

@PlymouthSouthMiddleSchool | 525 likes

@PCISfalcon | 832 followers

@PSMSprincipal | 278 followers

cold spring elementary

federal furnace elementary

@ColdSpringElementarySchool | 223 likes

@FederalFurnace | 395 likes

@Cold_SpringElem | 93 followers

@FFESPrincipal | 73 followers

hedge elementary

indian brook elementary

@HedgeElementarySchool | 286 likes

@IndianBrookElementary | 480 likes

@PPShes | 35 followers

@IndianBrookES | 55 followers

manomet elementary

nathaniel morton elementary

@ManometElementarySchool | 171 likes

@NMESplymouth | 616 likes

@ManometSchool | 100 followers

@NMESnews | 108 followers

south elementary

west elementary

@SouthElementarySchoolPlymouth | 717 likes

@WestElementarySchool | 348 likes

@SouthESPlymouth | 201 followers

@WestESPlymouth | 73 followers

FACEBOOK

Facebook is our number 1 social media platform for communication with parents and the community. We use Facebook to share important news, announcements, photos and videos of school events, classroom activities, @plymouthpublicschoolsma student and staff recognition, and more.

analytics Aug 30, 2017 - Mar 31, 2018

page growth

4,820

28

FOLLOWERS

ENGAGED FOLLOWERS

BY AGE

18-24

4%

25-34

58%

16%

35-44

34%

45-54

24%

55-64+

AVG NEW FOLLOWERS PER WEEK

BETWEEN AGES 35-55

22% AGES 13-17 <1%

ENGAGEMENT

5,946

AVERAGE DAILY USERS REACHED

AVG LIKES, COMMENTS, AND SHARES PER POST.

TOP POSTS 1. EMERGENCY - MISSING STUDENTS 2. STUDENT COMMUNITY SERVICE PROJECTS 3. SOLAR ENERGY PROJECT VIDEO 4. WEATHER RELATED NOTIFICATIONS 5. PSHS HOCKEY TEAM STATE CHAMPIONS

139

TWITTER @plymouthsch

Twitter is a more conversational platform. We share similar posts as we do on Facebook, in addition to live updates from school committee meetings. We also use Twitter to encourage conversations with staff and share educational & professional development articles.

page growth

3,794

26

FOLLOWERS 13-17

FOLLOWERS

BY AGE

21%

18-24

34%

25-34 35-44 45-54

AVG NEW FOLLOWERS PER WEEK

21%

AMONG STUDENT AGE

18% 12% 13% AGES 55+ <2%

ENGAGEMENT

534

AVERAGE DAILY USERS REACHED

TOP TWEETS 1.

EMERGENCY & WEATHER RELATED NOTIFICATIONS

2. TEACHER/STAFF RECOGNITION

2,838 # OF TIMES OUR TWEETS HAVE BEEN RETWEETED

3.

CHINA EXCHANGE PROGRAM FLYER

4. PSHS HOCKEY TEAM STATE CHAMPIONS/STUDENT RECOGNITION

5. PARENT FORUM INFORMATION

analytics Aug 30, 2017 - Mar 31, 2018

INSTAGRAM @plymouthpublicschools

1,571

POST LIKES

EDTV VIDEOS www.plymouthedtv.com

491

VIDEOS PRODUCED

LINKEDIN @plymouthpublicschools

FOLLOWERS

1,531

AVERAGE DAILY USERS REACHED

TOP POST

4,587

FOLLOWERS

1,630

Instagram is used to share vivid moments through photographs of students at after-school clubs, sports, in a science lab, a music class, or geography bee; moments that parents or families might necessarily miss while their child is in school.

Vimeo is the platform where we upload all of our EDTV and EDTV Kids produced videos to share on social media. EDTV videos are also shared on Facebook, Twitter and LinkedIn.

69,730

VIDEO PLAYS

The Plymouth Public Schools now has a complete LinkedIn profile. On this page we will share job postings, the PPS work culture, and to highlight the success of our teachers, staff and their academic programs.Â

Top LinkedIn post highlighting Engineering teacher and students

4,263 USERS REACHED 108 CLICKS

analytics Aug 30, 2017 - Mar 31, 2018

VOYAGER EXPRESS NEWSLETTER Each Friday, the Voyager Express Newsletter is sent to 5,300+ parents and community members highlighting current and upcoming events, activities and noteworthy items involving the students and staff of the Plymouth Public Schools.

36% AN INCREASE OF

AVERAGE OPEN this

5%

RATE

school

from

year

last

year's average

INDUSTRY AVG 24.8%

100

UNIQUE CLICKS per on

newsletter average

REVO

WITH EVERY SCHOOL PARTICIPATING EACH WEEK!

Desktop 46%

57%

DESKTOP OPENS

43%

MOBILE OPENS Mobile 54%

SOURCES:Â TECHVALIDATE SURVEY, 2016 PROJECT TOMORROW, SPEAK UP SURVEY, 2016 FACEBOOK INSIGHTS TWITTER ANALYTICS INSTAGRAM INSIGHTS GOOGLE+ PAGE INSIGHTS VIMEO STATISTICS CONSTANT CONTACT REPORT ISSUU PUBLICATION STATISTICS SPROUTSOCIAL REPORTS

www.plymouth.k12.ma.us

@plymouthpublicschoolsma @plymouthsch @plymouthpublicschools @plymouthpublicschools