Plus Music PR Case Studies

14/03/19

Case Studies APRIL 2018 - APRIL 2019

Written by Founder Lewis Abbott.

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ABOUT +

3 After working on our in-house campaigns and helping out friends in bands I quickly became in demand. 2018 saw 28 campaigns with no advertising and no social media

In early 2018 when working with a

promotion. I was getting recommendations from artist

music management company, the

managers, venue promoters as well as the artists I had worked

idea of Plus Music PR began to be

with.

rattled around.

As well as gaining some high profile features, I was always in constant communication with my acts and their

Working with a host of talented, ambitious artists, we shopped

representation, working towards reachable goals and never promising what I could not deliver on.

around looking for the best PR representation for us. After being told by every agency "We have thousands of contacts and can get you X, Y and Z" we narrowed down our favourite and paid their excessive London rate.

Early on we noticed that big press outlets were being contacted far late in the campaign, and that the person we had spoke to for weeks on the phone was not actually the person working on our release. All the expectations

"2018 SAW 28 CAMPAIGNS WITH NO ADVERTISING AND NO SOCIAL MEDIA PROMOTION"

that these companies had set were not being met, and at points communication would have to be chased for days, sometimes weeks.

It was when one company brought in no features at all for an internationally recognised

WHO WE PITCH TO We offer transparent and affordable PR solutions for musicians trying to reach larger audiences. We do this through

artist in the first four weeks of the

pitching releases on a worldwide scale to music writers,

campaign that I decided to start

bloggers, and playlist curators across all platforms. We also

pitching myself. In the first 4 days

contact booking agents, promoters, sync agencies,

I'd secured 4 features and interviews in respectable outlets.

management companies and record labels.

Our additional services:

It was then when I turned my back on traditional PR services, and

Social media management and consultancy / mailing list

started Plus Music PR.

management / creative sourcing / shows and bookings / content creation / distribution.

PLUS

MUSIC

3

PR

Chloe Foy Chloe Foy writes a brand of melodic, homegrown music, bursting with colourful lyrical and textural inflections evocative of much of the music she loves. Taking inspiration from classical music as much as wider transatlantic trends in folk and indie, Chloe’s songs comprise of carefully constructed arrangements that delicately compliment her cryptic lyrics.

Having performed at SXSW in Spring 2018, Chloe has captured the attention of rapidly growing UK and US audiences. With the release of her singles ‘Asylum’, ‘Flaws’, and ‘In The Middle Of The Night’, she has accumulated over 8 million plays on Spotify, as well as earning the praise and airtime of the likes of NPR Radio’s Bob Boilen and the BBC’s Steve Lamacq. She has just been named a 2019 BBC Introducing “One To Watch” by Radio 3’s Late Junction. She spent summer 2018 touring in support of the mercurially talented Jesca Hoop (as well as singing backing vocals in Jesca’s band), before embarking on her first ever UK headline tour in the Autumn.

PRESS FEATURES SECURED : Ear To The Ground Music / Women's Music News / We Love That Sound / Broad-tube Music / We All Want Someone To Shout For / Podcart / York Calling / Born Music Online

PLAYLISTS SECURED : Songpickr / Eternity Network / KRXM / Critical Network / Double J Playlists

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PR

FOR

HONEST

ARTISTS

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MUSIC

4

PR

Only The Poets 2018 saw the band complete a sold out UK tour in September and 3 sold out London shows across the year, as well as a triumphant summer of festivals culminating at Reading and Leeds.

Only The Poets headed back out on tour in Feb/March 2019, including sold-out headline show at 500 capacity Dingwalls in London on Feb 28th.

PRESS FEATURES SECURED: Neon Music Digital, Into The Grooves, Scarlett Notes, Born Music Online, Pleasure For Your Ears

PLAYLISTS SECURED: Double J Playlists

Griz-O An up and coming Hip Hop artist, he describes his music as having an experimental twist that is influenced by a touch of grime. A lyrical master and a graceful storyteller, his songs capture the listener and demand attention.

PRESS FEATURES SECURED: The Word Is Bond / EARMILK / Broad-tube Music / Audio-Tox

PLAYLISTS SECURED: Eternity Network / Stopify

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MUSIC

5

PR

Lucy Whittaker Lucy Whittaker is fast becoming one of the most influential unsigned commercial pop artists around, and she shows no sign of stopping. Lucy’s brand of empowered-pop has made her a hit with BBC Radio One’s Clara Amfo, as well as supporting commercial powerhouses Craig David, Clean Bandit, as well as Scott Mills and Anne Marie.

PRESS FEATURES SECURED: Born Music Online / Girls At The Rock Show / Wolf In A Suit / Sora Music /Popmuzik / Uranium Waves / Dares & Teases / Women's Music News / Vision Mag / Music Musings and Such

PLAYLISTS & RADIO SECURED: Double J Playlists / Popfiltr / Blaze U / Stopify / Gaydio / RKJ

Caswell Fusing past with present, classic songwriting with aural possibilities, the exciting newcomer Caswell is gearing up for the release of her second EP.

PRESS FEATURES SECURED: Women's Music News / CSGM / At Cost / Scarlett Notes

PlAYLISTS SECURED: Talk About Pop Music

WWW.PLUSMUSICPR.COM

HONEST

PR

FOR

HONEST

ARTISTS.

PLUS

MUSIC

6

PR

Other notable features EYEZ & SLEEPA Nelsønn I Cried Wolf Buzz Holly Luzzey Julian Mika

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HONEST

PR

FOR

HONEST

ARTISTS.