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PRESENTATION QUT LASA

www.PLUSGstudio.com /PLUSGstudio


Client: QUT LASA


Latin American Student Association LASA is the Latin American Student Association of Queesland University of Technology. We take the corporate image of LASA and seek to update it, showing unity and the spirit of growth that Latin Americans have. We seek to project a modern and fresh image, yet solid and easy to apply in printed materials, shirts, web and other media.


As a result we have the new corporate image of Latin American Student Association.

LATIN AMERICAN STUDENT ASSOCIATION Old brand.

New brand.


The Brand We project the LASA brand using a scalable and easy to identify logo. We prepared the logo in positive/negative isotypes as characteristic icon.

Characteristic icon.


LATIN AMERICAN STUDENT ASSOCIATION Positive Logo

LATIN AMERICAN STUDENT ASSOCIATION Negative Logo


Colors & Shapes We define as corporate color cyan but beyond using the color cyan, corporate image can be used from white to black through all shades of gray. Besides, if design requires making the brand more ductile and modern, the isotype shape and color can be considered.

LATIN AMERICAN STUDENT ASSOCIATION Over white background


LATIN AMERICAN STUDENT ASSOCIATION Negative. Over cyan background

LATIN AMERICAN STUDENT ASSOCIATION Positive. Over cyan background


I heart Latin America For 2016, the focus of advertising is the idea I LOVE LATIN AMERICA. Here we show our love for Latin America, its people, their language, their places, their food and their culture and we invite everybody interested in Latin America to join that same love.


LATIN AMERICA


Aplication/ t-shirt LATIN AMERICAN STUDENT ASSOCIATION


Aplication/ banner

LATIN AMERICAN STUDENT ASSOCIATION orgs ync. com/ 1097 86/c

hapt er LASA QUT@ gmai l.com

/QUT LASA


Aplication/ Advertising in magazine


Aplication/ Flyer


Aplication/ Salsa Classes Poster


Aplication/ Membership Card


Yo hablo Espaテアol On 2015, the cultural emphasis for the advertising campaign was YO HABLO ESPAテ前L. It is aiming to encourage all the QUT students to learn Spanish.


Aplication/ Spanish Classes Poster


Aplication/ Hablo Espa単ol Poster


Aplication/ Fiesta Poster


Aplication/ Cultura Latina


www.PLUSGstudio.com hello@PLUSGstudio.com PERU: +51 (1) 993.183.644 AUS: +61 (41) 415.191.290 /PLUSGstudio

© 2016

PLUSG studio

Plusg studio {presentation lasa}  
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