PLTgolf Founder Memo 2H 2024
PLTgolf Founder Update
The moment we’ve been waiting for has arrived - - PLTgolf is officially launched! Founder support and enthusiasm have been crucial in driving our early success, and now it’s time to take our mission to the next level.
We would love all Founders to order some gear from the website. The apparel is sweet!
Our Mission: GIVE GOLF GROW
GIVE – PLTgolf has donated $390k to charities during our first 12 months of operations. We have also established important partnerships and we are on our way to achieving our goal of building a thriving business that donates 50% of profits to charities in perpetuity.
GOLF – We have engaged over 30 professional athletes to support First Responders and Special Forces through golf.
GROW – This is where you come in! Our website is up and running for purchases and we will receive our last shipment of apparel in November. Our retail business will be fully launched at this time, and it would be great to have you help us build the brand. We expect to sell out in many categories of our Fall drop that is currently on the website. The Spring ’25 drop will be scaled based on what we see from customer demand over the holidays. Please go buy some gear.
PLTgolf Status Update
PLTgolf was launched with the audacious goal of bringing together 100 friends (Founders) to build a luxury golf apparel company that will donate to charities in perpetuity.
The formal apparel launch starts next week. We are fortunate to already have $13,000 in sales before we start marketing. A marketing outline is included later in the note.
We hope you love the designs of our first drop of apparel. It was a big lift to get our first line of men’s and women’s clothing from idea, to design, to manufacturing, to warehouse, and now to sales. As a start-up, things never go as smoothly as planned. We have faced unanticipated setbacks like a national port strike, manufacturing difficulties and production delays. Overall, we are thrilled with the success of our start-up year, and our fingers crossed - - we hope you, our PLTgolf Founders/Shareholders, will be extremely proud of the apparel and charity contributions.
FYI - Going forward, we are not offering member packs. We will focus on sales of individual items but we will periodically offer curated “Pro Packs” and “Holiday Packs”. Please note that if you purchased a member pack, you will still receive the benefit of apparel at a reduced price for one year!
Apparel Launch
Our objective is to design and produce luxury apparel that technically excels on the course and looks fantastic at the club.
• Designs - - We have a new PLTgolf logo that includes a small red flag on the side. Gotta admit, the designs and logos are cool.
• Website - - The website is updated and ready for retail. More gear and accessories will be added as it arrives.
• Fall Drop - - Our Fall apparel has been added to the website.
• Spring Drop - - Fabric and designs are being finalized this week.
PLTgolf is 100% committed to building a world class premier brand and we are excited to get the Founders involved now that we have the business operational.
New York Fire Department
Philanthropy Update
Our board and founders have already donated $390k to PLTgolf charities since its inception in 2024
First Responders Children’s Foundation
Green Beret Foundation
First Tee
Esperanza
TCGC Sponsorships
$200k
$100k
$50k
$20k
$20k
Alison Walshe (LPGA), Marina Alex (LPGA), Marie Hanson, Megan Grehan (LPGA)
First Responders Children’s Foundation (FRCF)
This FRCF:PLTgolf event at Sebonack Golf Club was nothing short of spectacular. FRCF Golf Classic at Sebonack 2024
FRCF called us about six months ago to ask if we wanted to co-launch and co-chair a First Responders event focused on remembrance of 9/11 First Responders while also growing the awareness of First Responders Children’s Foundation. What an honor to receive the call, “Of course we are in!”
We raised an additional $250k+ for First Responders from corporate and foundation sponsorships. Huge Thank You!
Slalom, Servepro, Jackson Family Foundation, True Linkswear
Evergreen Golf Club, GQG Partners, Brighton Jones, Brett Eaton/TCGC, Lenora Capital, Spencer Potts Foundation, Madhive, Vessel Golf, Vokey Jones.
Also, a special thanks to our Founders that rallied 30 professional athletes to compete in this event. Andres Gonzales, Dave Valle, Marina Alex, Tim O’Keefe, Len Brennan and Jermaine Kearse….This event does not happen without your leadership. They organized all the pro teams/participants. It was awesome.
Ahmad Rashad (NFL), Sheriff Errol Toulon, Jillian Crane (FRCF CEO), Bryan Weeks (PLTgolf CEO). Check out Ahmad sporting the PLTgolf shirt and hat. Thank you!
Victor Cruz’s NFL team plus the winners Jeremy Santana, Jason Moore, Rob Seibly, and Jackson Bullman
Digital Marketing: Amplifying our Impact
We are building an incredible library of video and photos for social media and web presence. Our digital content is created at a premier level. In mid-October we launch our comprehensive Social Media strategy, and we need your help to make it a success!
Your assistance as a PLTgolf leader/influencer is pivotal. By actively promoting our brand, you are not only boosting apparel sales – you are amplifying our mission to give back through golf. Every post, photo, and conversation about PLTgolf expands our reach and magnifies our impact.
How you can help:
1. Follow and engage with PLTgolf on all social platforms
2. Repost our content
3. Share photos of yourself in PLTgolf gear
4. Encourage your network to follow and support PLTgolf
If you have ideas or suggestions to build our profile and followers, please call, text or email.
PLTgolf socials:
Instagram– @pltgolf
X/Twitter – @pltgolf_inc
Linked In – @pltgolf-inc
Andres Gonzales PGA athlete/PLTgolf Pro interviewing John Franco (MLB)
Marina Alex, LPGA athlete and PLTgolf Pro!
Andres Gonzales - PGA athlete and PLTgolf pro!
Brice Butler (NFL) was crushing the fashion and drives!
Business Partnerships
We can’t express enough gratitude for the support our partners are giving PLTgolf.
• TRUE linkswear – True is assisting PLTgolf in marketing, inventory management, office space and distribution. Hit their website and buy their gear too. Best shoes in golf! True also donated 120 pairs of shoes to First Responders event.
• Evergreen Golf Club – The finest indoor golf training facilities in the world. The EGC team will wear PLTgolf gear.
• First Responders Children's Foundation – FRCF leadership team is taking PLTgolf national with the First Responders. Their entire team will be wearing PLTgolf gear.
• Green Beret Foundation – We have donated and sponsored three events. The Foundation will feature PLTgolf to their podcasts and sell PLTgolf gear on their website.
Jason Moore, CEO, True Linkswear
Important Section for Founders/Shareholders
We are on a mission to ensure every PLTgolf shareholder and partner wins! With that in mind, PLTgolf financials will start January 1st, 2025 with the benefit of no start-up financial burden. 100% of all expenses to launch PLTgolf will be absorbed by the board so PLTgolf can move to profitability and charity quickly. We want everyone to have fun with PLTgolf while also being tremendously proud of being an important part of our brand and success.
Start-up Expenses
– The PLTgolf start-up expenses were significant – strategic planning, incorporation, legal, branding, apparel design, operations, social/marketing plan, photography, design, tech stack, manufacturing and inventory. Again, none of these start-up expenses, including the past charity, will be a burden to PLTgolf. As a result, every shirt we sell is immediately accretive to our 2025 profit and charity goals.
PLTgolf board does not take compensation nor will we charge travel or golf to the company. Just like the Founders, the leadership team has equity. We are incentivized to build a company that brings us pride and donates to our favorite charities in perpetuity.
Financial Transparency - PLTgolf will deliver total transparency to all equity holders. We are running a professional C-corp with the accounting firm Moss Adams as our reporting entity. Expect quarterly updates on sales.
Unit
Economics - - What is the breakeven point for PLTgolf? The obvious question: What’s the math look like to make profit? Candidly, we don’t know yet because we don’t have scale yet, but we have some basic economics of the business:
COGS (shirt)
Selling Price
Hypothetical Margin
$45
$100
$55
Our 2025 total annual operating expenses is estimated at $450k (operations, inventory management, tech stack, sales and distribution, legal and accounting, event management, social media and marketing, etc)
Keeping the math dumbed down, we need to sell approximately 8,100 units/shirts annually to breakeven.
$450k operating expenses / $55 margin per shirt = 8,100 units sold to breakeven.
This is admittingly naïve math, but selling 8,100 units seems achievable because of our partnerships. PLTgolf already has multiple entities asking if they can buy 500 to 1,000 shirts and jackets! We are targeting 50,000 units in 2026 (with unit economics being dramatically better the $55 margin forecasted).
Company Valuation - -
• The original share price for Founders was $0.01/share, giving us an approximate $100k for the valuation for the company
• The board has agreed to a new valuation of $0.10/share on January 1st, or approximately $1.0M value for the company. The 2025 stock allocations to professional athletes, influencers, and equity purchases will be set at this price. The valuation change is simply a reflection that we are formally selling product in 1Q, 2025.
o PLTgolf board will only issue shares if we see important growth opportunities.
o After 2025 sales success, we will do a formal 409A valuation.
Ryan Kang and Jimmy Morgan
PLTgolf Founder Requests
1. Buy PLTgolf gear!: Be the first to sport our new designs and inspire others to do the same. The founders code will get you 30% off! Use code FOUNDERS30 at checkout.
2. Spread the Word: Please ask your friends to buy PLTgolf gear. Your personal recommendation can make a huge difference.
3. Engage on Social Media: Like, comment and repost our content on X, Instagram, and LinkedIn. Help us build a strong online presence.
4. Be a Brand Influencer: Wear our gear and share photos and videos of yourself in PLTgolf apparel. You are not just wearing the clothes; you are living the brand.
5. CEO’s: Please buy PLTgolf gear for your team! We will co-brand for your company.
6. Add PLTgolf to your contact info: I know this is a hassle, but you will likely need to update your contacts (phone and computer) with info@PLTgolf.com, Pat@PLTgolf.com, Bryan@PLTgolf.com and Isabelle@pltgolf.com to your contacts. Otherwise, PLTgolf emails might go to your junk file. Please send us your personal email for further communication and email marketing The FOUNDERS30 code is connected to your email to ensure only founders receive the discount and thus may not work with any work emails we have on file. Please reach out if the code does not work for you and we need to update your email!
Victor Cruz - NFL, Vinny Ciuriciu - NFL and Al Kahn Founder of First Responders Children’s Foundation
Founder Engagement Opportunities
Thank you. This has been a great journey connecting great people through PLTgolf. As a PLTgolf Founder, you have access to some incredible events:
• PLTgolf : TRUE Linkswear open house: Come test out all of our new gear!
o Date: November 22, 2024 (more to follow)
• PLTgolf Seahawks Suite – Hawks vs Vikings: This is going to be an epic battle between two amazing teams. 10 Founders can join with First Responders!!
o Date: December 22, 2024
• Pro Night: Join PLTgolf at the new Evergreen Golf Club facility with Jermaine, Andres and Dave for fun, lessons and pizza.
o Date: TBD – working through tour schedule
Email or call any of the PLTgolf staff to sign up.
Conclusion (before the appendix that follows)
PLTgolf is off to an impressive start thanks to the enormous effort and dedication from Pat, Dre, Isabelle, Marie, Jermaine and Dave’s dedication and hard work. Pat Busick – you have been an absolute gift to PLTgolf. Thank you for keeping us on the rails every day.
Founders - We enjoy a global network that is second to none. Let’s see if we can make this business fly so we can GIVE GOLF GROW. It’s almost the holiday season, let’s sell out.
Bryan Weeks Chief Brand Ambassador
Andre Roberts (NFL)
Appendix
Apparel update
We hope our Fall Collection will become an essential addition to your wardrobe featuring unique technical fabrics, intricate details, and exceptional style. Our line is curated to seamlessly transition from the golf course to the clubhouse, with versatile layering pieces perfect for those crisp fall days.
This is kind of fun, below are the original drawings and then some photos of the real gear on athletes.
Men’s Fall ’24 Drop - on the website now.
Pebble Polo
Monterey T-Shirt
Pacific ¼ Zip
Torrey Hoodie
Tacoma Full Zip
Cypress Full Zip
Women’s Drop
Tacoma Vest
Erin Sleeveless Polo
Pacific Zip Polo
Glen ¼ Zip
Harrington Full Zip
Merion Popover Hoodie
PLTgolf Fall Apparel Drop Photoshoots
First Responders Children’s Foundation Golf Classic Sponsored by
PLTgolf
An incredibly memorable event. Honor Guard, fire trucks, state police, K9 unit, Sheriff vehicles (including a cool quad), EMT vans, drone + technology, and many first responders and dignitaries.
Our goal was to create the best 18-team golf tournament in the nation; Pro Athletes competing against Pro First Responders. Teams included representation from the PGA, LPGA, NFL, MLB, First Responders and Corporate Sponsors It was amazing. Some team photos are included below.
We are already working on next year’s event.
Matt Martin (NHL), Darren Pang (NHL), Kevin Shattenkirk (NHL), Greg Hanson
John Franco (MLB), Dave Valle (MLB), Ahmad Rashad (NFL), Dr. Kevin Smith
Megan Grehan (LPGA), Marie Hanson, Marina Alex (LPGA), Alison Walsh (LPGA)
Jermaine Kearse (NFL), Brice Butler (NFL), Andre Roberts (NFL), Bryan Weeks
Vincenzio Ciurciu (NFL), Victor Cruz (NFL), Shaun O’Hara (NFL), Patrick Kerney (NFL)
Sam Highsmith, Nick Truckey, Andres Gonzales (PGA), Elijah Piper, Ned Whalen
John Mallinger (PGA), Will Mackenzie (PGA), Steve Marino (PGA), James Driscoll (PGA)
Ryan Kang, Tom Casey, Jon Jones, Jimmy Morgan
Spencer Potts, Andrew Kandel, Keith Bowen
Rob Seibly, Jason Moore, Jeremy Santana, Jackson Bullman
