2024 - 2025 Partner Guide

PL VER Plover Area Convention and Visitors Bureau

THANK YOU FOR PARTNERING WITH US! First, I would like to thank you for joining the PACVB on the journey to promote and enhance tourism in the Plover area. Plover’s tourism industry is vibrant and quickly growing, and that growth is directly tied to the many wonderful accommodations, attractions, restaurants and more that visitors interact with daily.

With so many great partners in the area, one of our primary strategic goals is to help connect new visitors with the businesses that can serve them. In this Partner Guide, you will find the opportunities the PACVB will offer to do just that. Opportunities have been crafted to match how visitors plan their trips.

As with most tourism entities, the PACVB will take a digital first approach that allows us to target visitors within the audiences we know are looking for destinations like Plover. On page 3, you will find a breakdown of our targeted audiences. On Page 5, you will find additional information about the various benefits beyond paid opportunities.

The Plover Area CVB’s promise to the tourism industry is to act as the frontline to connect our partners with visitors, meeting/wedding/sports planners, travel professionals, media and more. We will represent the Plover Area through a variety of platforms, and we invite you to come alongside us!

If you have questions about the information in the 2025 Partner Guide, do not hesitate to contact me. I look forward to working with you to drive tourism business for you and others in the Plover Area!

Sincerely, Malorie Paine Executive Director Plover Area Convention & Visitors Bureau

WHAT DOES IT MEAN TO BE A PACVB PARTNER? Partners are all stakeholders within the Plover area and surrounding communities who are directly or indirectly related to the tourism industry. Hotels, restaurants and attractions are the obvious partners, but the list goes well beyond! Tourism partners are any group or organization that may interact with visitors to the Plover area!

WHY TOURISM MATTERS: Wisconsin tourism is a $25 billion industry!

Portage County tourism accounted for: $258.3 million in total economic impact during 2023 $145.1 million in direct visitor spending Nearly 2,000 jobs $16.3 million in state and local taxes

KEY TOURISM DATA

VISITOR PROFILE

Leisure travel accounts for 71% of US

Families with children looking for new

Tourism and was the first segment to

experiences

recover following the pandemic

Adventurers seeking outdoor

74% of Americans believe travel leads to a

recreation/reconnecting with nature

healthy, productive and happy life.

Leisure-travelers within a 6-hour drive

86% of Americans believe travel is an

(major markets include: Chicago and

important way to educate children on the

Twin Cities)

history, nature and culture of other places.

Business travelers maximizing their visit

VISITOR GUIDE Bring your destination to life in print!

Featured Article Full Page - $1200

1-page | includes an

Inside Covers - $1550

article written by

Back Cover - $1400 Half Page - $700 Quarter Page - $425

PACVB staff and includes photos | $1750

DIGITAL Business Website Listing: Free Special Event listing: Free In May, we launched a new website to better connect visitors with our partners. We will begin offering digital advertising soon. We will share additional information when the digital advertising program is ready to launch.

OTHER RATES VARY

Quarterly billboard partner (Shared space with PACVB) Inclusion in PACVB marketing materials (magazines, trade shows, etc.)

Special Publications (Meeting Guides, Wedding Guides, etc.)

Sales Missions Trade Show Participation Others as arise

2-page spread | includes an article written by the PACVB staff and photos $2350

PARTNER BENEFITS In addition to the various paid opportunities listed on Page 4, the PACVB offers opportunities to aid tourism partners in their own marketing efforts directly related to attracting visitors to the Plover Area.

Co-Op Marketing For qualifying efforts, we can help maximize your marketing dollars through our matching co-op program.

FAM Tours We will bring in media partners and content creators to help showcase the Plover Area as an ideal destination.

Plover Area PROS We will provide training opportunities to our partners who would like to learn more about creating targeted tourism marketing.

Go For It Grant Program Partners are encourages to apply for our grant program to help create new events or to assist in capital enhancement/development projects.

Access to Tourism and Visitor Data Through our own industry memberships, we will gain access to relevant tourism data. We promise to relay vital information to our partners through our quarterly Tourism Talks.

Other Opportunities The PACVB Board and Staff will evaluate partner needs and develop new initiatives throughout the year to aid our partners.

For more about Partner opportunities: Malorie Paine | PACVB Executive Director mpaine@ploverwi.gov 715-345-5250