Plover Area Convention and Visitors Bureau
THANK YOU FOR PARTNERING WITH US!
First, I would like to thank you for joining the PACVB on the journey to promote and enhance tourism in the Plover area. Plover’s tourism industry is vibrant and quickly growing, and that growth is directly tied to the many wonderful accommodations, attractions, restaurants and more that visitors interact with daily.
With so many great partners in the area, one of our primary strategic goals is to help connect new visitors with the businesses that can serve them. In this Partner Guide, you will find the opportunities the PACVB will offer to do just that Opportunities have been crafted to match how visitors plan their trips.
As with most tourism entities, the PACVB will take a digital first approach that allows us to target visitors within the audiences we know are looking for destinations like Plover. On page 3, you will find a breakdown of our targeted audiences. On Page 5, you will find additional information about the various benefits beyond paid opportunities.
The Plover Area CVB’s promise to the tourism industry is to act as the frontline to connect our partners with visitors, meeting/wedding/sports planners, travel professionals, media and more. We will represent the Plover Area through a variety of platforms, and we invite you to come alongside us!
If you have questions about the information in the 2025 Partner Guide, do not hesitate to contact me. I look forward to working with you to drive tourism business for you and others in the Plover Area!
Sincerely,
Malorie Paine Executive Director Plover Area Convention & Visitors Bureau
WHAT DOES IT MEAN TO BE A PACVB PARTNER?
Partners are all stakeholders within the Plover area and surrounding communities who are directly or indirectly related to the tourism industry. Hotels, restaurants and attractions are the obvious partners, but the list goes well beyond! Tourism partners are any group or organization that may interact with visitors to the Plover area!
WHY TOURISM MATTERS:
Wisconsin tourism is a $25 billion industry!
Portage County tourism accounted for:
$258.3 million in total economic impact during 2023
$145 1 million in direct visitor spending
Nearly 2,000 jobs
$16 3 million in state and local taxes
KEY TOURISM DATA VISITOR PROFILE
Leisure travel accounts for 71% of US Tourism and was the first segment to recover following the pandemic
74% of Americans believe travel leads to a healthy, productive and happy life.
86% of Americans believe travel is an important way to educate children on the history, nature and culture of other places.
Families with children looking for new experiences
Adventurers seeking outdoor recreation/reconnecting with nature
Leisure-travelers within a 6-hour drive (major markets include: Chicago and Twin Cities)
Business travelers maximizing their visit
Full Page - $1200
Inside Covers - $1550
Back Cover - $1400
DIGITAL VISITOR GUIDE
Half Page - $700 Quarter Page - $425
Bring your destination to life in print!
Featured Article
1-page | includes an article written by PACVB staff and includes photos | $1750
2-page spread | includes an article written by the PACVB staff and photos $2350
Business Website Listing: Free
Special Event listing: Free
In May, we launched a new website to better connect visitors with our partners We will begin offering digital advertising soon We will share additional information when the digital advertising program is ready to launch
OTHER
RATES VARY
Quarterly billboard partner (Shared space with PACVB)
Inclusion in PACVB marketing materials (magazines, trade shows, etc )
Special Publications (Meeting Guides, Wedding Guides, etc )
Sales Missions
Trade Show Participation
Others as arise
PARTNER BENEFITS
In addition to the various paid opportunities listed on Page 4, the PACVB offers opportunities to aid tourism partners in their own marketing efforts directly related to attracting visitors to the Plover Area.
Co-Op Marketing
For qualifying efforts, we can help maximize your marketing dollars through our matching co-op program.
FAM Tours
We will bring in media partners and content creators to help showcase the Plover Area as an ideal destination.
Plover Area PROS
We will provide training opportunities to our partners who would like to learn more about creating targeted tourism marketing.
Go For It Grant Program
Partners are encourages to apply for our grant program to help create new events or to assist in capital enhancement/development projects.
Access to Tourism and Visitor Data
Through our own industry memberships, we will gain access to relevant tourism data. We promise to relay vital information to our partners through our quarterly Tourism Talks.
Other Opportunities
The PACVB Board and Staff will evaluate partner needs and develop new initiatives throughout the year to aid our partners.