Zim Hip Hop summit 2017 report

2 0 1 7 REPORT

T I M UM

S

www.zimhiphopsummit.com

HOSTING PARTNERS

Jibilika is a 10 Year old creative social enterprise which promotes dance and hip hop for social change in Zimbabwe. It thrives to assemble and engage young people in positive social actions through popular youth culture.

YOUTH·CULTURE·IMPACT

Shoko Festival is Zimbabwe’s fastest growing international festival and has become the country’s biggest festival of urban culture. It is run by Magamba Network. The Zimbabwe Hip Hop Summit was hosted in partnership with the festival’s the Hub UnConference a leading annual new media conference.

SUPPORTING PARTNERS

MEDIA PARTNERS

ORGANISERS

Darryl Nyamutsamba Journalist, Hip Hop activist & artist. Editor of SA HIP HOP MAG ----------Based in South Africa

Plot Mhako

Creative social entrepreneur, media practitioner. Founder of Jibilika.

----------Based in Germany.

Amanda Murimba Public relations and communications executive ----------South Africa

Awakhiwe Sibanda

Award winning hip hop artist and gender activist.

----------Based in Germany

PREAMBLE The inaugural Zimbabwe Hip Hop Summit successfully took place on Saturday 30 September at Shoko Festival's Hub UnConference 2017.

The summit was put together as a platform for individuals and organisations with interests within the Zimbabwe Hip Hop Industry to discuss factors contributing to the stagnation of the industry. These topics included The State of Hip Hop in Zimbabwe, The Business of Hip Hop as well as the issue of Lyricism, Conict and Free Expression.

Not only did the summit assist in facilitating dialogue on these issues, but it also served as the largest convergence in recent years, of artists, enthusiasts, business people and media to discuss the Zimbabwean Hip Hop industry and ďŹ nd solutions that will allow stakeholders to proactively work towards improving it.

DELEGATES Delegates to the summit included Siya Metane (Slikour)(SA) presented by ZGS (Zimbabwe German Society), Dughettu (Brazil), Rafael Tudesco (Brazil), Keisha Thompson (UK), Ashley Yates (USA), Mambila Mageza (SA), Ruth Daniels (UK) presented by IPOW (In Place of War) and Julian Sommerfelt (Norway), Taro Cooper (Norway) presented by Spoken World.

We also had several representatives from Zimbabwe including Tehn Diamond, Munetsi, Cal_Vin, Lady K and PD The Ghost (ZiFM), A representative from ZIMURA, Joel Gombera (CBZ Bank), Oyos music amongst others.

BIG THANX With thanks from Plot Mhako, Darryl Nyamustamba, Awa Khiwe and Amanda Murimba to Shoko Festival, In Place of War (IPOW), Zimbabwe-German Society / Goethe-Zentrum Harare, Jibilika Dance Trust, Kidd Hunta, Zifm TheFixx, Dj Mox/ StarFm, CliffCentral / Kamu Phiri, JF Malindi, FuFu / Empire Events, Walter Chivende, Fungai Chivende, Dodger Marindire, Kelvin Mitize, Blessing Fire, Dj Krimz, Capital 26Free radio, ZimBuzz, and all our media partners for assisting in this year's success.

CONTACT info.zimhiphopsummit.com

@zimhiphopsummit

@zimhiphopsummit

wwww.facebook.com/zim hip hop summit

www.zimhiphopsummit.com Report Prepared by Plot Mhako & Amanda Murimba, Contributors: Kelvin Mutize, Art and Life Inc Design: Plot Mhako

THE PANELISTS

35 6

SPEAKERS

COUNTRIES

Zimbabwe Norway United Kingdom South Africa Brazil USA

3 3

MODERATORS TOPICS State of Zim Hip Hop Business of Hip Hop Lyricism, Expression & Conflict

OVERVIEW

320

PEOPLE ATTENDED

“Zim Hip Hop Summit, progress is a must” Enthuse

“The groundbreaking summit provoked a conversation on crucial issues” ZimboJam

“Oversubscribed, hyper active through discussions on monetizing the genre.” Zimbanice “Zim hip-hop summit proved worthwhile as at it lived up to its billing” The Herald

COMMUNITY ENGAGEMENT GRASSROOTS HIP HOP DEVELOPMENT//

Representatives from In Place of War (US, UK, Brazil and South Africa) took time to visit a hip hop community project in Dzivarasekwa, Harare on Thursday the 28th of September 2017. The panelists toured Breakin' Barriers is a Jibilika Academy hip hop initiative which empowers young people in communities with hip hop skills such as breakdance, beatboxing, graffiti, MCing as a tool to empower their voices and and livelihood in the face of economic challenges and in pursuit of free expression. The experience was highly engaging and inspiring for both participants.

IN PLACE OF WAR is a UK based organisation empowering the world’s most marginalised communities through innovative and alternative creative entrepreneurialism programmes’ In Place of War (IPOW) supports artists and creative communities living in sites of conflict to build powerful networks, create social change through creativity and demonstrate the arts’ value to public space, public life and public debate.

Bboy - Mickey (ZW)

Ashley Yates (US)

Breakdance > Graffiti > Djing > Mcing >BeatBoxing > Knowledge

SOCIAL MEDIA There was a sustained social media blitz prior, during and post the summit. We partnered with leading music and hip hop bloggers in the country to engage, publicise and push content.

TV Yangu our ofďŹ cial social media partner handled our live Tweeter conversation during the event and ultimately emerged number on most trending.

The Hip Hop Summit Trended #1 on Twitter in Zimbabwe (30.09.2017)

TWEETREACH SNAPSHOT FOR

#zimhiphopsummit ESTIMATED REACH

EXPOSURE

270,881

126,092

IMPRESSIONS

50 29 19

ACCOUNTS REACHED

< 100

< 1k

< 10k

2

0

< 100k

100k+

Bars show number of tweets sent by users with that many followers

ACTIVITY

100

52

TWEETS

8

CONTRIBUTORS

2 replies 18 tweets

HOURS

40 30 20 10

80 retweets

0 3pm Sep 30

4pm

5pm

OTHER MEDIA

7

NEWSPAPER PRINTED ARTICLES

12

ONLINE ARTICLES PUBLISHED

5

RADIO INTERVIEWS

2

TV INTERVIEWS

6pm

7pm

8pm

9pm

10pm

WHAT SOME SAID @ the ZIM HIP HOP SUMMIT

Cal_vin

Ruth Daniel

Stunner

"It has become so easy for many people to rap coz now everybody raps" ----------Hip Hop Artist

"The current state of Hip hop in Zimbabwe is confused. Do you want to work or you don't want to work? Are you here for the women or you just want to annoy people saying you have made a dis song?

----------Hip Hop Artist

“It's all about authenticity. Bringing up an original style of your country or bringing authentic norms and values of your country" ----------Broadcaster

"ZIMURA last year used 40% of artists revenue from royalties for its own Administration which is doing nothing" ----------Blogger

"When you openly speak out and say what needs to get fixed for the genre to grow it then you are seen as the problem" Noble Stylez ----------Hip Hop artist "How we pushed it forward back home is we said we gonna do it our selves. We gonna build it ourselves and we do it so well that radio wants to buy in” ----------SlikourOnLife Artist/ Entrepreneur / SA

Patson Dzamara

"Sell something that people want to buy.

Simple" Blaqs ----------Video Director

Maestro IV

Noble Stylz

Ashley Yates

Slikour

Blaqs

Phil Chard

Rumbidzai Takawira

"As an artist be a mirror and not a spectator." Ashley Yates (USA) ----------#BlackLivesMatter/ IPOW _USA

"What you have in Zimbabwe is one of the most powerful hip hop artist in the world and she is female. Awa!" ----------In Place of War (UK)

"The problem is not that we don't have artists telling the real story of Zimbabwe but radio stations and dj's deciding which story to put out there. If you tell it like it is they will not play you" Maestro iv ----------Hip Hop Artist

“You guys are settling for crumbs because when I look at guys like Mudiwa, Stunner and Ba Shupi. This is talent we are talking about and you guys must be having money but you don't" ----------Activist / Author

Lady K "A lot of the music that you guys are producing is sh*t and you still expect us (radio dj's) to play it" ----------Radio Dj

SURVEY Zimbabwe has held its first hip hop summit and has been a landmark development from the outset. This is a very important opportunity to lay a foundation for a viable long term plan that should see the sustainable development of both the hip hop summit and the hip hop industry in general.

By Morgen Mutsau and Noreen Chimuka of Art and Life Inc

Art and Life Inc, a subsidiary of TM Associates (professional management consulting company headed by Dr Takaruza Munyanyiwa, former Pro Vice Chancellor Business Development at the University of Zimbabwe, UZ)

86.2% generally agree that the Hip Hop Summit is capable of unlocking a lot of potential for the hip hop industry.

A very small and insignificant figure (6.4%) did not share the opinion.

72.4 of the respondents are of the opinion that the Hip Hop industry is 72.4% currently under developed and only 6.9% do not think so.

86.2%

Survey based on 89.6% of the respondents think that the Hip Hop Summit will contribute to the development of the Hip Hop Genre in Zimbabwe, 103% are neutral and none are in disagreement.

89.6% 79.3%

79.3% of the respondents held the view that lyrics should fit into the social context in which music is produced, while 20.7% do not think so.

200

96.3% of respondents were of the idea that the Hip Hop Summit 96.3% should be an annual event, 3.7% are neutral and none disagree. It is therefore important to consider the prospect of hosting the Hip Hop Summit every year.

85.7% of respondents held the view that artists should be absolutely free to sing what they want, while 7.1% disagree while 7.1% are neutral.

96.5% of the respondents indicated that they generally support the idea of a hip Hop Summit, 3.4% are neutral while none are in disagreement..

96.5%

89.6%

Questionnaire Respondents

89.6% of respondents said they would support a Hip Hop Magazine that is born out of the Hip Hop Summit and 10.3% are neutral.

Thus a magazine that is built out of the activities and content of the Hip Hop Summit is bankable as it has widespread support.

85.7%

96.5% of the people think the Hip Hop summit is important for the development of the Hip Hop industry in Zimbabwe while only 3.4% were neutral. None were of a negative opinion. This signals the importance of the summit into the future for the Hip Hop Summit.

96.5%

89.3% of respondents though that Zimbabwe has the potential to develop its own brand of Hip Hop brand and 10.7% are neutral, while none hold negative views on the issue 89.3%

72.4% of respondents agreed that the corporate sector should be more involved in the development of the hip h0p sector, 3.4% disagreed and 3.4% were neutral.

The majority of respondents thus 72.4%

e w b a b iZ m op H p i H mit m u S