PLMA's CTS2023 non-Food Brochure

THE STORE BRANDS PHENOMENON

Store Brands are Expanding into New Categories, New Chains, and New Channels

something remarkable or mysterious. The pheno of store brands, however, is no singular or unexplainable event. In fact, store brands have been around for decades and have grown into a $220 billion industry. It’s ever growing and changing, penetrating more and more new categories, and expanding across multiple channels and virtual platforms to become a powerful retail tool to build consumer loyalty and bolster the bottom line for companies.

Consumers are being swept up in the phenomenon, too. Store brands accounted for nearly 30% of all new dollar sales flowing into the U.S. retailing industry last year. Quality, innovation, and value are the fundamentals of why today’s shoppers continue to trust and fill their carts with store brands. This robust industry offers a combination of not only what a family needs but what they want in products that are socially and environmentally aware and support their desire for an overall healthier lifestyle.

Manufacturers and retailers are listening to those consumers. In partnership, they introduce not only value brands consumers can rely on as well as premium items and exclusive product offerings as a differentiator in today’s competitive retail market. This symbiotic phenomenon is key for the industry. Being able to easily pivot with changing consumer and product trends or surmount logistical challenges keeps the industry on the cutting edge of development and consistently provides retailers an assortment of products.

Experience the Phenomenon

With over 2,500 exhibit booths and more than 5,000 visitors, PLMA’s 2023 Annual Private Label Trade Show is at the center of the phenomenon. For more than 40 years, PLMA has provided supermarkets, supercenters, drug chains, wholesale clubs, dollar and specialty stores, mass merchandisers, importers and exporters and e-commerce retailers an exclusive venue to discover the latest food and nonfood products, ingredients, flavors, fragrances, packaging and supplier trends in the private label industry.

The show floor is segmented to maximize efficiency for buyers. The South Hall is devoted to health and wellness, beauty, self-care, cosmetics, household, kitchenware and general merchandise. Food, snacks, beverages, dairy, refrigerated and frozen products are in the North and Sky Halls and also included in the South Hall.

Experience the Home, Health and Wellness Phenomenon

The exhibit floor at PLMA’s 2023 Annual Private Label Trade Show is not unlike the aisles of your local retailer or scrolling the pages of your favorite online merchant. Major categories of non-food products including such items as hair and nail care, fragrances, adult care, pharmaceuticals, OTC, vitamins, personal care and first aid are on display for thousands of visitors. Assorted accessories, devices, kitchenware, and general merchandise can also be found among the other categories in the South Hall. With nearly $52 billion in sales overall in 2022, up 15% from the previous year, home, health and wellness products are a major highlight of the show.

Retailers visit the show to touch and experience the latest trends and store brand innovations. Some of those key categories and trends buyers want to see include:

Baby Care has become a $1.9 billion category in private label with growing opportunities for products developed with sustainable, clean and natural ingredients. Soothing, engaging and eco-friendly accessories as well as functional bath and body care are top of mind with parents when making product choices in the category.

Beauty and Cosmetics is a developing category for private brands as store-within-a-store concepts, social media influencers and virtual platforms provide unique and different ways for marketing to consumers who want to align themselves with socially-aware and eco-friendly products. Men’s grooming, nail and haircare, and skincare as well as products and accessories focusing on life stages are among the growing categories. Soughtafter products include those developed with free-from, plant-based or functional ingredients. Clean, stress-reducing or exotic fragrances and gender inclusive products are also popular.

School and Office Products are experiencing a surge that shows no signs of slowing down as the work from home phenomenon has become the norm. The traditional school and office supply category in discounters, wholesale clubs and mass merchandisers now include consumables, stationery, calendars of all shapes and sizes and the latest tech gadgets and accessories to help employees work more efficiently.

Health and Self-care Categories have exploded as post-pandemic consumers shift to a healthier lifestyle focusing on physical and mental wellness. Self-care aisles are offering everything from soothing facial masks and bath balms to digital wellness monitors. Single use devices and medical equipment once relegated to the back of the store have become more visible with an aging U.S. population and the growth of the home healthcare industry.

Pet Products continued to grow in store brands with sales reaching $4.5 billion in 2022. Clearly expanding beyond the basics, the category has permeated a variety of retail channels to include such things as age-appropriate and eco-conscious chews, sustainable beds, accessories, training treats and toys with wellness attributes for dogs, cats and other creatures.

Kitchenware and General Merchandise continue to have robust sales with more Americans preparing and eating meals at home compared to a decade ago, using innovative and timesaving kitchen tools and gadgets, as well as cookware and baking accessories. Household products such as disposable tableware, foils, wraps, plastics and storage and small appliances have all seen year over year private label sales growth.

Facts for Exhibitors

Show Location

PLMA’s 2023 Private Label Trade Show will be held at the Donald E. Stephens Convention Center, only 10 minutes from Chicago’s O’Hare International Airport. Conveniently located within walking distance or short shuttle bus rides from major hotels, the convention center provides exhibitors with an easy-to-reach, efficient venue for trade shows.

Trade Show Schedule

November 13

14

15

Booth Assignments

The trade show floor is divided into separate halls for food and beverage, and home and health. All booth assignments are on a first-come, first-served basis in order of receipt of application and payment, product eligibility and availability of space. Show floor halls and configuration are subject to modifications as needed.

Official Program Guide

PLMA exhibitors receive a complimentary listing in the Official Program Guide which includes company name, address, phone, website, email, product lines and exhibitor personnel. Advertising space is also available for companies who wish to promote their booth location or products.

Preliminary Retail and Wholesale Registration List

Exhibitors receive a preliminary retailer and wholesaler list 30 days prior to the show to help arrange appointments in advance.

Online Show Navigator

PLMA’s online Show Navigator provides category-by-category listings of exhibitors including full contact details and is made available to all registered retail and wholesale visitors 30 days prior to the show to help them identify exhibitors that they want to visit. In their online listings, exhibitors can announce their new products, upload pictures and highlight their standard company listings by ordering online advertising space. PLMA regularly updates the online Show Navigator to include the latest exhibitor additions and updates. Onsite, the online Show Navigator is mobile-friendly and accessible to all exhibitors and visitors.

PLMA Matchmaker™

PLMA Matchmaker helps retailers and wholesalers arrange appointments with exhibitors prior to the show. Exhibitors receive secure access codes prior to the show in order to participate.

Seminar Program

To help show attendees learn about the latest industry trends, PLMA offers a special seminar and speakers program. This includes Sunday seminars and workshops, the Monday Keynote Breakfast and the Tuesday Trends Breakfast. Consult the Official Program Guide, Online Show Navigator or plma.com for this year’s presentations.

Exhibit Rates

The cost of exhibiting at PLMA’s 2023 Private Label Trade Show is low, too. Choose from a variety of in-line or island configurations. This year’s member rates are:

1 booth (10’ x 10’) $ 3,000*

2 booths (20’ x 10’) $ 4,500

3 booths (30’ x 10’) $ 6,000

4 booths (40’ x 10’) $ 7,500

4-unit island (20’ x 20’) $ 8,000

6-unit island (30’ x 20’) $ 10,000

8-unit island (40’ x 20’) $ 12,000

10-unit island (50’ x 20’) $ 15,000

12-unit island (30’ x 40’) $ 18,000

16-unit island (40’ x 40’) $ 21,000

20-unit island (50’ x 40’) $ 25,000

*Single unit price increases to $3,500 after Sept. 8.

†Non-members add surcharge based on maximum membership dues.

PLMA’s Who’s Who of Retailers and Wholesalers

Supermarkets and Food Retailers

AHOLD DELHAIZE USA

ALBERTSONS COMPANIES

ALDI, INC.

ANGELO CAPUTO’S FRESH MARKETS

BASHAS’

BERKOT’S SUPER FOODS

BIG Y FOODS

BRISTOL FARMS

BROOKSHIRE BROTHERS

BROOKSHIRE GROCERY

BUTERA MARKET

DOROTHY LANE MARKETS

FAIRWAY MARKET

FIESTA MART

FOOD BAZAAR SUPERMARKETS

THE FRESH MARKET

FRESH THYME FARMERS MARKET

GIANT EAGLE

GROCERY OUTLET

HARMON’S GROCERY

HARRIS TEETER

H-E-B GROCERY COMPANY

HEINEN’S FINE FOODS

HMART

HY-VEE

INGLES MARKETS

JETRO CASH & CARRY

K-VA-T FOOD STORES

KEY FOOD STORES

KINGS/BALDUCCI’S

KOWALSKI’S MARKETS

THE KROGER CO.

LIDL US

LOWES FOODS

LUND FOOD HOLDINGS

METROPOLITAN MARKET

MOM’S ORGANIC MARKET

NATURAL GROCERS

NORTHGATE GONZALEZ MARKET

PLAZA LOIZA SUPERMARKETS

PRICE CHOPPER

PUBLIX

RALEY’S

RIDLEY’S FAMILY MARKETS

ROCHE BROS.

ROUNDY’S

ROUSES MARKETS

SAVE MART SUPERMARKETS

SAVE A LOT

SCHNUCKS

SOUTHEASTERN GROCERS

SULLIVAN FAMILY OF COMPANIES

SUPERMERCADOS SELECTOS

TOPS MARKETS

TRADER JOE’S

WEGMANS FOOD MARKETS

WEIS MARKETS

WESTERN BEEF

WHOLE FOODS MARKETS

WINCO FOODS

Club Stores

BJ’S WHOLESALE CLUB

COSTCO WHOLESALE

SAM’S CLUB

Drug Chains

CVS HEALTH

DISCOUNT DRUG MART

HARMON FACE VALUES

MARC GLASSMAN

RITE AID CORP.

WALGREENS CO.

Mass Merchandisers

MEIJER

SMART & FINAL STORES

TARGET

VARIETY WHOLESALERS

WALMART, INC.

WALMART PUERTO RICO

Internet Retailers

ALIBABA GROUP

AMAZON.COM

BLUE APRON

BOXED WHOLESALE

CHEWY.COM

FRESHDIRECT

FSA STORE

HELLO FRESH

JD.COM

PEAPOD DIGITAL LABS

SHOP.COM

THRIVE MARKET

Dollar Stores & Discounters

BIG LOTS STORES

DOLLAR GENERAL CORP.

DOLLAR POWER

DOLLAR TREE STORES

FAMILY DOLLAR STORES

FIVE BELOW

99¢ ONLY STORES

R. H. RENY

Convenience Stores

BUCEES

CASEY’S GENERAL STORES

CEFCO

CIRCLE K

CUMBERLAND FARMS

FAMILY EXPRESS

JACKSONS FOOD STORES

KUM & GO

KWIK TRIP

LOVE’S TRAVEL SHOP

SPEEDWAY

7-ELEVEN

Specialty Retailers

ACE HARDWARE

BED BATH & BEYOND

CHRISTMAS TREE SHOPS

COST PLUS WORLD MARKETS

CRATE & BARREL

EARTH FARE

HICKORY FARMS

HOMEGOODS

IKEA

MACY’S

PETLAND

PET’S BARN

PETSMART

SALLY BEAUTY SUPPLY

STAPLES

STARBUCKS

SUR LA TABLE

TRUE VALUE

ULTA BEAUTY

WILD BIRDS UNLIMITED

WILLIAM SONOMA

Co-ops & Wholesalers

ALABAMA MERCHANTS ASSOCIATION

ASSOCIATED SUPERMARKET GROUP

ASSOCIATED WHOLESALE GROCERS

BINGO WHOLESALE

BOZZUTO’S

C & S WHOLESALE GROCERS

CARDINAL HEALTH

CERTCO

CHAIN DRUG MARKETING ASSOC.

GREAT LAKES WHOLESALE

GREATER AUSTIN MERCHANTS

ASSOCIATION

GREATER HOUSTON RETAILERS

ASSOCIATION

GROCERS SUPPLY

IGA

INTERNATIONAL WHOLESALE

KINRAY

KRASDALE FOODS

MCKESSON CORP.

MCLANE COMPANY

MERCHANT DISTRIBUTORS

PIGGLY WIGGLY ALABAMA

PIGGLY WIGGLY MIDWEST

SOUTH TEXAS MERCHANTS

ASSOCIATION

SPARTANNASH

TOPCO

UNFI

VALU MERCHANDISERS

WAKEFERN FOOD CORP.

International Retailers

AEON TOPVALU CO.

ALDI AUSTRALIA

ALKOSTO

AL RAYA SUPERMARKETS

BIGGIE EXPRESS

BRAVO SUPERMARKETS

BUDGET FOOD STORES

CALIMAX

CANADIAN TIRE

CARREFOUR BRAZIL

CARREFOUR TAIWAN

CITY CLUB

CLICKS

COMERCIAL MEXICANA

COPSERVIR

COSTCO WHOLESALE CANADA

COST RIGHT LIMITED

DELI K MARKET

DOLLARAMA

DUKAN

EMART

EUROMARKET

FEDERATED CO-OPERATIVES

FLYING TIGER COPENHAGEN

GRUPO EXITO

GRUPO PAO DE ACUCAR

HAPPY FAMILY SUPERMARKET CO.

H-E-B MEXICO

HELEKANG

HIPERMERCADOS OLE

HIPERMERCADOS TOTTUS

HOMEPLUS

JERONIMO MARTINS COLUMBIA

JIATAILE RETAIL STORES GROUP

LOBLAWS

LONGO BROTHERS

LOTTE MART

LULU HIPERMARKETS

MASSY STORES

MEGA MART

MERCATODO S.A.

METRO RETAIL STORES GROUP

METRO RICHELIEU

MITSUI & CO.

MM MEGA MARKET VIETNAM

MONDOU LTEE.

OXXO

PHARMACHOICE

PHARMASAVE DRUGS NATIONAL

PRICESMART

PURE GOLD PRICE CLUB

REDE SMART DE SUPERMERCADOS

REXALL

SAM’S CLUB MEXICO

SAVE ON FOODS

SHINSEGAE CO.

SHOPPERS DRUG MART

SHUFERSAL

SIGO SA

SOBEYS

SORIANA

SUPER 99

SUPERMARCHE PA

SUPERMERCADO RICOY

SUPERMERCADOS ECONO

SUPERTIENDAS Y DROGUERIA

OLIMPICA

TIENDAS D1

TOKYU STORE CHAIN CO.

UNIPRIX

WALDO’S DOLAR MART MEXICO

WALGREENS BOOTS ALLIANCE

WALMART ARGENTINA

WALMART/ASDA

WALMART ASIA

WALMART CANADA

WALMART CHILE

WALMART JAPAN

WALMART MEXICO

WALMART MEXICO Y CENTRO AMERICA

WILSON GO STORES

Military

ARMY AIR FORCE EXCHANGE SERVICE (AAFES)

DEFENSE COMMISSARY AGENCY (DECA)

MARINE CORPS EXCHANGE (MCX)

NAVY EXCHANGE (NEXCOM)

Food Service

GORDON FOOD SERVICE

HMSHOST

SYSCO

US FOODS

Here is a sample of the buyers you can meet at the show

A Unique Organization for a Unique Industry

With more than 4,500 member companies worldwide, PLMA is the only industry organization devoted entirely to promoting the interests of store brands. Through its year-round programs and publications, PLMA gives members the contacts and services they need to compete effectively in today's marketplace.

Membership Profile

Founded in 1979, PLMA’s membership ranges from multi-national corporations to small familyowned suppliers. Their products include food, beverages, snacks, health and beauty, household, kitchen, housewares, DIY, leisure and general merchandise. Many member manufacturers only do private label. Others are well-known brand makers who also have private label capacity. Together, they form PLMA’s Active Membership. For brokers and trade suppliers, there is PLMA’s Associate Membership. International companies may join the PLMA International Council.

Trade Shows

In addition to PLMA’s Annual Private Label Trade Show in Chicago, PLMA provides member manufacturers with international selling opportunities at the “World of Private Label” International Trade Show in May in Europe.

Conferences and Seminars

PLMA also presents conferences and events throughout the year that deal with current issues from marketing and consumer trends to professional development. These include PLMA’s Annual Meeting & Leadership Conference and PLMA’s Lunch and Learn Speakers Series.

Executive Education

PLMA’s Executive Education program, developed with St. Joseph’s University in Philadelphia is open to all members, non-members, suppliers and retailers. The program held in June offers courses covering the retail landscape, private brand strategy, new product development and includes store tours.

Classes are also held in conjunction with the trade show seminars and workshops in November.

Research and Publications

PLMA has partnered with Circana to provide monthly online store brand industry sales for more than 350 categories and 950 sub-categories as part of the members-only and retailers-only Web site. Annually, PLMA also publishes the Private Label Yearbook Report with market share data from supermarkets, drug chains and mass merchandisers. Working with SurveyLab and other market research specialists, PLMA conducts regular research on shopping and consumer attitudes toward store brands.

Digital Media

Visit www.plmalive.com to watch reports on the latest industry news stories and happenings. This video programming features in-depth coverage of events, trends and interviews with newsmakers and influencers in the private label industry and beyond. Browse PLMA’s e-scanner newsletter for the latest on retailers, store brands marketing and merchandising and association activities.