Record Co.

Reference/Study Images

Concept Statement:

Funky Monkey-Gorilla, 70’s “Vintage” Music Studio: This concept is representing some type of music studio, it is a cassette tape combined with a monkey. The biggest challenge was the ears. What do monkey ears even look like? At the bottom of the other page, I included only a few of the reference images I used to get them to look more “correct”. The idea was that since cassettes are vintage, that would extend to the theme of the colors also with a muted “vintage/funky” color palette. The typeface (which is always the hardest part) seemed to work with the rounded squares reflected in the logo itself. Later on I tried to make them match more by modifying the shapes. Looking back on it, I may have messed up the overall feel. Anyhow, something I think I did well was using simplification to enhance and merge the form of the monkey with the cassette. In hopes to make them work well together.