Just Mentibus Style Guide

STYLE GUIDE

MISSION STATEMENT

Just Mentibus works to help the incarcerated who are mentally ill. Mental illness in prisons is subject to increase due to the stigma as well as trauma from the prison experience. In order to help, we work to reduce stigma through education and increase access to mental health treatment for those while incarcerated in state and federal prisons. Formerly incarcerated will also be aided in beginning life again after prison.

lockups

The Just Mentibus trademark is representative of one’s “mentibus” (the Latin word for “mind”) coming together as a whole after being broken.

No smaller than 1" tall.

No smaller than 0.5" tall.

The safe zone refers to the area of space around the trademark where no objects should touch or interfere. Use the m in mentibus to measure this space.

color variation

Trademark can be used in four different colors. Only use the light gray when against a dark background.

Primary variation. Use on light backgrounds.

Use on backgrounds where blue fills the entire page.

Use when blue color feels overwhelming.

Use when black is used as an element; don’t use black as a background color.

misuse

Do not stretch.

Do not use multiple colors. Do not use colors outside of the brand’s palette. Do not add an outline.

Do not change the size of each individual piece of the trademark.

Do not rotate. Do not add a drop shadow effect. Do not add a gradient.

MENTIBUS mentibus

Stability for the future

Do not change upper or lower case. Do not change colors for the individual broken pieces.

Do not move the broken pieces. Do not change the typeface.

ELEMENTS colors

Use 50% opacity for backgrounds, and 75% opacity for backgrounds and elements containing body text. All other elements should use 100% opacity.

PRIMARY SECONDARY

Main color used for the trademark/logo. Also used for display text or titles.

PMS

HEX

CMYK RGB

7687 C #25408F

74, 55, 0, 44

37, 64, 143

Used in more monochromatic pages, use for body text.

PMS HEX

CMYK RGB

447 C #404040

0, 0, 0, 75 64, 64, 64

Used for backgrounds. Can only be used for text (semibold and heavier) against dark backgrounds.

PMS HEX

CMYK RGB

663 C #F4F4F4 0, 0, 0, 4 244, 244, 244

Used for titles and subtitles.

PMS

HEX

CMYK RGB

424 C #707070 0, 0, 0, 56 112, 112, 112

Accent color, used for small design elements and only some stand out text.

PMS HEX

CMYK RGB

1235 C #F5B512 0, 26, 93, 4 245, 181, 18

patterns

These patterns are used in the Identity System and can be used with any color or opacity.

The half page pattern is used for vertical printed pages, such as the letterhead.

The full page pattern is used for smaller printed backgrounds, such as the business card.

ELEMENTS patterns

These patterns are for longer pages (such as website) and should only be used with the blue or light gray secondary color. The opacity may also be changed.

The long pattern is used as a border along the bottom of the page. It may be cropped to fit the page as desired. It may also be used along the top of the page in some situations.

The full page pattern should be used as a background for website pages or inside of the envelope.

The full page gradient pattern should be used as a background for website pages, but must keep the chosen gray shades.

ELEMENTS

typography

Source Sans Variable Black

Use for “JUST” in trademark, and for text that is meant to stand on its own, such as titles.

Source Sans Variable Bold

Use for titles and some subtitles.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+{}:”<>?

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+{}:”<>?

Source Sans Variable Semibold

Use for subtitles.

Source Sans Variable Regular

Use for some body text and captions.

Source Sans Variable Light

Use for body text.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+{}:”<>?

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+{}:”<>?

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+{}:”<>?

IDENTITY SYSTEM business card

Trademark with tagline, centered

Johnothan

Source Sans Variable Semibold 14 pt

Source Sans Variable Light 10 pt

Source Sans Variable Semibold 8 pt

Source Sans Variable Regular 8 pt

Small full page pattern light gray

letter head

Trademark with tagline

Half page small border pattern light gray

Source Sans Variable Semibold 10 pt

Source Sans Variable Regular 10 pt

IDENTITY SYSTEM envelope

Source Sans Variable Regular 11 pt

Trademark without tagline

4.125"

Large full page pattern light gray on inside

9.5"

landing page

Trademark without tagline

Source Sans Variable Black 22 pt

About Just Mentibus

Source Sans Variable Bold 30 pt for titles

mentibus: adjective to form a phrasa adverb that expressed a person's state o mind, such as vēlōcī mente ("quicmindedl , w th a quic m nd")

There s a ack o educat on about menta i ness esu t ng n a stigma wh ch eads many to deny thei lness or res s reatment Because the menta hea th system re ies on peop e com ng for wa d o their own free w l to rece ve treatment those who are too s ck may go untreated unt l they comm t a cr m na act Those who are menta y i tend o ser ve onger pr son terms are dispropo tiona ly v ct m zed, and receive poor mental hea th treatment The pr son exper ence s another con ribut ng factor to mental l ness it can worsen exist ng menta hea th cond t ons or lead to he developmen o new ones

About 3 in 5 people with a histor y of mental l ness do not rece ve mental hea th trea ment whi e ncarcerated n state and federa prisons That means more than hal of the prisoners who need access to mental hea th care do not receive i

Source Sans Variable Light 24 for body text

Full page pattern gradient

White 50% opacity behind body text

Our Goals for Just Mentibus

Increased openness around the idea o rece v ng menta hea th trea ment in pr sons that wi al ow or more ncarcerated to rece ve the treatmen they need n add t on to this forme ly nca cerated peop e wi be a ded in the beg nn ng l e aga n aer pr son

Through be ng given the resou ces and education to care for menta hea th the rec div sm rate of the mental y l wi ower

Source Sans Variable Semibold 24 pt for subtitles

Source Sans Variable Semibold 140 pt

website pages

Source Sans Variable Bold 45 pt

GET EDUCATED

Post-Traumatic Stress D sorder

Pos - raumat c s ress d sorder PTSD) s a d sorder that deve ops n some people who have experienced a shocking scar y, or dange ous event It is natura to fee a ra d dur ng and ae a trauma ic s tuat on Fea triggers many spl -second changes in he body o help defend aga ns dange or to avo d t Th s f ght

or

f gh response s a typ ca react on meant to protect a person rom harm Near y eve yone w l expe ience a range of eac ons aer t auma ye most people recover f om ini ia symp oms natu a y Those who cont nue to exper ence problems may be diagnosed with PTSD Peop e who have PTSD may fee st essed o frightened even when hey a e no n dange

Continue learn ng about Post-Traumatic Stress D sorder

Source Sans Variable Semibold 24 pt for subtitles

Half page long border pattern light gray

NVOLVED

Source Sans Variable Bold 24 pt

Stroke dark gray 3 pt 75% opacity

Half page small border pattern light gray used sideways