TEMPLE, TX & AREA
ALIGNED DESTINATION MARKETING RECOVERY & BUSINESS PLAN
FY2021 – FY2023 3 YEAR DESTINATION STRATEGY PLAN SUMMARY
A companion to the multiyear destination strategy is a detailed annual Destination Marketing Recovery & Business Plan with seven target markets have been identified.
FOOD, SHOPPING & AGRITOURISM OUTDOOR RECREATION & ADVENTURE TRAVEL ARTS & CULTURAL HERITAGE TOURISM HEALTH & WELLNESS TOURISM VISITING FRIENDS & RELATIVES, BLEISURE & PASS-THRU TRAVEL MEETINGS & CONFERENCE TRAVEL
STRATEGIC TOURISM PLANNING APPROACH
The destination strategy was prepared over the four-month period of March to June 2020. It is based on a thorough program of work including relevant tourism secondary documentation review, city strategic plan alignment and a specific strategic destination planning survey. Detailed discussions with Marketing & Communications and Parks and Recreation/CVB personnel plus twelve personal telephone interviews with community, civic and visitor industry leaders were conducted. Stakeholder views and insights centered on topics related to destination challenges, marketing and development opportunities and future tourism initiatives.
SPORTS EVENTS TOURISM MISSION
Proactively developing, marketing and selling the Temple area experiences through exceptional service without exception.
TOURISM PROMISES VISITOR PROMISE TO CHAMPION TEMPLE AREA EXPERIENCES.
VISION 2030
Becoming a respected and highly performing leader in destination marketing, development and advocacy.
STAKEHOLDER/PARTNER PROMISE TO FACILITATE TOURISM BUSINESS DEVELOPMENT, INDUSTRY EDUCATION AND ADVOCACY ENGAGEMENT.
CORE FOCUS Drive Visitor Demand
VALUES
FOR FURTHER INFO ON TEMPLE, TX & AREA TOURISM PLANS, CONTACT
HEATHER BATES, DIRECTOR, MARKETING & COMMUNICATIONS TERESA ANDERSON, FCDME, DESTINATION MARKETING MANAGER
DISCOVERTEMPLE.COM #discovertemple
#visittemple
#experiencetemple
#TPLTX
• • • • •
Commitment Innovation Integrity Collaboration Accountability
Enhance the Visitor Experience Communicate Tourism Relevancy & Viability