Winning Ladders by Paola Bertelli - ph. Courtesy by Besenzoni
The prize awarded to Besenzoni at the Design Innovation Award confirms that with its BeElectric range the Bergamobased company is moving in the right direction, with a favourable market response
“O
ur greatest satisfaction is creating products that simplify on-board life while remaining true to our core values, like stylistic research and technology”. These are the words of Giorgio Besenzoni, president of the
Besenzoni company, in his acknowledgement speech after receiving the prize at September’s Design Innovation Award event during the 62nd Genoa International Boat Show. The product recognised in this way was the multifunction LaScala SPE 907. LaScala is part of Besenzoni’s BeElectric range, launched in late 2020 with the aim of replacing, where possible, hydraulically operated components with electrically-powered units that are exceptionally easy to use, install and maintain. “The BeElectric products consume much less power than the hydraulic systems we’ve been used to, providing significant energy savings. And we’ve only just started”. The range, which has grown rapidly, now includes LaScala, LaPasserella, IlSalpAncora and IlTenderLift. The result is an ability to combine technological innovation and a design whose refinement lies in its straightforward elegance. “For us, technology and style go together”, says Giorgio Besenzo-
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