Fragrance Zoning by Paola Bertelli
The importance of perfumes is driving the new wellness trend that Besenzoni interprets with its Essenze smart diffuser range, creating elegant programmable objects for superior wellbeing
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dours have a power of persuasion stronger than that of
complements – its new Essenze scent diffusers.
words, appearances, emotions or will. The persuasive
The Essenze range is available in two versions, recessed and tabletop.
power of an odour cannot be fended off”, wrote Patrick
The clean, essential lines of the diffusers mean that they fit harmo-
Süskind in his intriguing novel Perfume, with entire pa-
niously into the various interiors, filling them with their lovely scents.
ges dedicated to the sense of smell, and it’s this unique, sophisticated
The Sub Diffuser is wonderfully discreet, fitting flush into furniture
sensory experience that has led Besenzoni to surprise us. For over
and floors without interupting surfaces or creating obstacles. It is
fifty years the company has made nautical accessories, but now it
designed to adapt to the yacht’s movements when under way. The
breaks with tradition and instead of gangways, captains’ chairs and
freestanding Tower Diffuser, in contrast, is a furnishing complement
davits it draws on the innovation, technology, style and design that
in itself. These elements are made using materials that are suitable
are in its DNA to create smart, sophisticated and functional furnishing
for the marine environment, with a mirror-polished stainless steel top
The two versions of the Besenzoni diffuser, the built-in Sub Diffuser (below and top left) and the free-standing Tower Diffuser (above). The upper and lower sections of the Tower models are in mirror-finish stainless steel, while the body can be finished in leather or aluminium or painted in black, bronze, red or titanium. The Essenze Besenzoni app enables users to adjust the intensity of the perfume and the length of diffusion time
and base and body that can be finished with a wide range of materials
day, because, in the words of Süskind and stylist Yves Saint Laurent,
and colours – leather, aluminium, black, bronze, red or titanium, so
“Scent is a brother of breath”. The perfumes of the Wooden series
they blend perfectly into any design concept, from the most classic
are gently spicy, warm and embracing, those in the Marina series
to the most extreme and minimalist.
combine citrus notes with hints of lavender, melon and cyclamen
As well as being design objects, they are also programmable smart de-
and the Floral perfumes offer the scents of neroli oil, lilac, iris, gar-
vices - a few simple actions make it possible to regulate the intensity
denia, lavender and citrus fruit. Besenzoni has also launched a line
of the scent and the diffusion period by using the Essenze Besenzoni
of hygiene products called Sanitizing (UNI EN 1650-2019 and UNI EN
app for iOs and Android smartphones with Bluetooth link.
1276-2019 tested) with bactericidal and anti-viral properties, ideal for
There are three fragrance families made by combining essential oils,
making medium-sized interiors safe and hygienic.
to accompany a journey, place, evening event or every moment of the
www.besenzoni.it
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