From being the Governor of two national banks, to becoming Prime Minister of Canada, with its pivotal international role
NEWS
8 National news
A round up of important business stories from around the world
12 Local news
A look at the business news stories across the South East
EVENTS
6 The Platinum Club
Now in its 16th year, it remains the preeminent networking forum in Sussex
10 Central South Business Awards
The 2025 CSBA are open for entries for all businesses across central southern England
22 Brighton & Hove Business Awards
The BAHBAs are open for entries
46 Coole Bevis
The Worthing solicitor revealed its new branding at a champagne reception
48 Gatwick Diamond Business Awards
The highlights and winners of the GDBA 2025 Awards
54 The Platinum Club
The Club takes one of its trips to a different venue to host the pre-eminent networking forum in Sussex
PLATINUM MEDIA GROUP
56 Surrey Business Awards
The prestigious awards return for 2025, and entries are now being invited
60 Archangels Architects
The Brighton architects celebrated its 15th birthday – in some style!
BUSINESS
34 RadioReverb
Brighton’s first and biggest community radio station turns 18
36 Manpower Group
Employers kick recruitment drives into the long grass
38 Gigacalculator
What price loyalty when job hopping can be so lucrative?
42 Roffey Park Institute
Looking ahead to the AI Conference in June
51 Sussex Cricket
Sussex Sharks announce the club’s Tier 2 women’s team
52 Company Formations
A snapshot of the data for new and dissolved companies in East Sussex in 2024.
58 Cleankill
Cleankill signs up to the Armed Forces Covenant
LEGAL
20 DMH Stallard
Considering Heads of Terms in private equity transactions
32 Mayo Wynne Baxter
Why humans will always beat AI over human issues
EDUCATION
18 Nescot
Using the power of darts to help with mathematics
FINANCE
14 Kreston Reeves
The sutainable business: time to pivot again
TRAVEL
62 Scenic rail travel
Tess de Klerk looks at the best rail alternatives across Europe
MOTORING
66 Appreciating depreciation
Maarten Hoffmann lists the ten worst cars for depreciation right now
70 Motoring News
A few things motorists need to be aware of in the near future
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WELCOME
Spring has sprung and the country changes radically now that the strange hot globe in the sky has made an appearance.
This issue is packed with great information and advice such as Kate Partridge and Emma Boorman writing about Heads of Terms in private equity transactions, Andrew Griggs asks whether its time for businesses to pivot again, and Matt Parr says that humans will always beat AI.
We bring you the next episode of our company formations data, featuring East Sussex in this issue, and the North East Surrey College of Technology (NESCOT) organised a fascinating event, matching darts with maths. The Roffey Park Institute announce their AI Conference that takes place on June 18th.
Business Awards season is upon us, and it is your opportunity to push your company forward with a shot at being an award-winning company – announcing the Central South Business Awards, open to any company in Hampshire, Dorset, Surrey or West Sussex, and the Surrey Business Awards are open for entries. And in this issue, you will learn about all the lucky finalists for the Dynamic Business Awards - the most important and respected regional awards for women in the country.
Motoring looks at the fastest depreciating cars in the UK – and some will shock you – and Travel looks at avoiding airports and re-visiting fascinating and relaxing train journeys.
Dynamic Magazine is inside with a wealth of great features.
HEAD OF DESIGN / SUB EDITOR: Alan Wares alan@platinummediagroup.co.uk
❛❛ SIMPLY THE MOST EFFICIENT AND FUN EVENT IN THE REGION. THE ONLY NETWORKING EVENT I EVER ATTEND ❜❜ MERCEDES-BENZ
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Bruno Gomez (MHA); Robin Warner (Benchmark Financial Planning); Jennifer AndersonHaysom (MD, Anderson Haysom Interior Design); Nick Thorp (Institue of Technology); Gilva Tisshaw ( Tisshaws Family Law)
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Gemma King (MD, Vivid Marketing); Katie Gibson (Focus Foundation)
Oliver McDonald (Engage Wealth Management); Carole Gilling-Smith (MD, Agora Clinic); Aida O’Neil (MD, Amstech Group); Rob Clare (CEO, Innovation Capital)
Jamie Servante (Partner, Kreston Reeves); Claire Moss (Hemisphere Freight); James O’Connell (Partner, Mayo Wynne Baxter)
Emma Cleary (Flexibility Matters); Alex Bailey (Bailey & French); Neil Laughton (Laughton & Co); John Young (John Young Media)
David Sheppard (Chair, Team East Sussex); Alison Addy (Gatwick Airport)
Paul Cannons (Partner, Brewin Dolphin); Maarten Hoffmann (MD, Platinum)
HEATHROW WAS PRE-WARNED OF POWER ISSUES
Heathrow Airport was warned about the “resilience” of its power supply in the days before a fire which shut down the airport for more than a day last month. The boss of a group representing airlines told a group of MPs on Wednesday that he spoke to Heathrow on March 15th about his concerns and again on March 19th. Heathrow boss Thomas Woldbye apologised to the nearly 300,000 passengers whose journeys were disrupted by the closure on March 21st.
CARMAKERS FINED
Ten carmakers and two industry groups have been fined a combined total of nearly £78m for withholding information about vehicle recycling.
The UK’s Competition and Markets Authority (CMA) fined BMW, Ford, Jaguar Land Rover, Peugeot Citroen, Mitsubishi, Nissan, Renault, Toyota, Vauxhall, Volkswagen, and two trade bodies.
The carmakers and trade groups were found to have agreed to withhold information from customers regarding the amount of their cars that could actually be recycled.
THINKTANK URGES AI RELAXATION TESLA’S STOCK CONTINUES TO SLUMP
Meanwhile, still in the auto industry, Tesla’s sales in key European markets fell again in March, data showed on April 1st, adding to signs that drivers are shunning Elon Musk’s electric car brand as competition from China stiffens and some protest against his political views. New Tesla sales in France and Sweden dropped for a third consecutive month, contributing to its lowest first-quarter sales figures in the two countries since 2021.
NATIONAL NEWS
FCA CONCERNED OVER MOTOR COMPENSATION CLAIMS
A court of appeal ruling that has left lenders fearing PPIlevel compensation bills over the motor finance commission scandal “goes too far”, the City regulator said on Tuesday.
The Financial Conduct Authority (FCA) made the comments in a written submission to the Supreme Court as part of a high-profile case being closely watched by the government. The Treasury, which tried but failed to intervene in the case, is concerned the standing decision could spook businesses and threaten investment in the UK.
Tony Blair’s thinktank has urged the UK to relax copyright laws in order to let artificial intelligence firms build new products, as it warned a tougher approach could strain the transatlantic relationship. The Tony Blair Institute said enforcing firm copyright measures
would strain ties with the US. TBI said: “Without similar provisions in the United States, it would be hard for the UK government to enforce strict copyright laws without straining the transatlantic relationship it has so far sought to nurture.”
❛❛Don’t stop when you’re tired, stop when you’re done.❜❜
David Goggins
UNILEVER BUYS WILD COSMETICS
Two UK entrepreneurs selling refillable deodorants and manuka honey lip balms made from natural ingredients have landed a near£100m payday from the sale of their brand to Unilever.
Wild Cosmetics, founded six years ago by two childhood friends, Freddy Ward and Charlie Bowes-
Lyon, has been bought by Unilever, the maker of a host of brands, including Marmite, Dove soap, Axe, Lynx and Sure deodorant.
The Brixton-based startup, which employs 100 people, changed hands for an undisclosed sum but is thought to be valued at £230m.
NEW PLANS FOR DEPOSIT PROTECTION
UK savers would have up to £110,000 of their deposits protected if their bank or building society goes bust under proposals put forward by the Bank of England. The plan represents a near-30% hike from
❛❛ Don’t try to lessen yourself for the world; let the world catch up to you. ❜❜ Beyoncé
the current limit of £85,000, and would mark the first substantial change to the savers’ protection scheme since the 2008 banking crisis. The Bank’s regulatory arm, the Prudential Regulation Authority,
said the increase would account for inflation and was intended to “give consumers confidence that their money is safe if their UK-authorised bank, building society or credit union fails”.
RETAIL SALES ON THE UP
Retail sales in Britain rose in March 2025 amid a sharp increase in consumer spending at department stores, hardware shops and clothes outlets. Figures from the Office for National Statistics (ONS) showed sales volumes rose by 1% during the month, reflecting a stronger economic backdrop than feared. However, spending at supermarkets fell after a bumper January. City economists had forecast a 0.4% monthly fall amid weak
‘AWFUL APRIL’ ON THE WAY
Millions of households are bracing themselves for a raft of price increases across a range of bills – from energy and water to car tax and the TV licence –that took effect on April 1st.
With so many costs rising at once –prompting some to label this month “awful April” – the government is facing fresh calls to take action to limit the impact of some
of the increases. The Liberal Democrats claimed ministers needed to “get a grip” on energy bills.
consumer confidence levels after the economy came close to stagnation in the second half of last year as households tightened their belts.
ENERGY SUPPLIER GOES BUST AT START OF ‘AWFUL APRIL’
A UK energy supplier with about 90,000 customers has gone bust, blaming a “perfect storm” of soaring wholesale prices and squeezed customers, on the day households face another increase in gas and electricity bills.
Rebel Energy, which served about 80,000 households and 10,000 business customers, ceased trading on April 1st and left the industry regulator to find a new supplier for its customers. Its failure comes about three years after soaring gas prices triggered a spate of energy company failures, with more than 30 going bust.
CALLS FROM INVESTORS FOR PAY RISES FOR RETAIL STAFF
Major financial investors are backing shareholder resolutions that are pressing major high-street retailers to increase pay for thousands of workers. More than 100 individuals and eight institutional investors, which manage over £1tn in assets, are backing an effort to encourage companies to pay
a “real living wage”, which is designed to ensure workers can cover necessary household costs. The move comes amid evidence that 818,000 UK retail workers (nearly 25%) are not being paid the rate tracked by the Living Wage Foundation, which accredits employers.
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PIER OWNERS DELIST FROM LSE
The leisure group that owns the 126-year-old Brighton Palace Pier is planning to delist from the London stock market and return to life as a private company in the latest blow to the capital’s junior market.
Brighton Pier Group, which also owns several bars and mini-golf sites around the country, told investors it intends to cancel its listing on the capital’s Alternative Investment Market (Aim) after more than 11 years, blaming bad weather, falling consumer spending, rising wage costs and higher interest rates.
LGW PUBLISHES ACCOUNTS
London Gatwick published its full financial results for 2024, when it welcomed 43.2m passengers, up 5.7% on the previous year. The successful year was driven by significant growth in the choice of airlines and destinations, with 57 airlines serving the airport – more than ever before. 2024 results included:
• Revenue at £1,130.3m (up 11.3%)
• Revenue includes aeronautical income at £599.4m (up 9.8%), retail income of £241.3m (up 16.2%) and car parking income of £147.8m (up 11.3%)
• Profit for the period at £342.9m (up 8.9%), with EBITDA at £679.6m (up 10.0%)
LOCAL NEWS
❛❛ Never has a generation so diligently recorded itself accomplishing so little ❜❜ Anon
The Gatwick Diamond Initiative (GDI) and Gatwick Diamond Business (GDB) have announced that they will merge and become one entity from 2026. The two organisations, currently operating as separate companies, have recognised the changing business environment and its impact on businesses and investors over the last few years.
GDI and GDB have agreed to form a strategic collaboration this year to ensure the new business is ready to launch in 2025. Further information about the merger will be announced later this year.
UNI FIND FOR SPEECH RIGHTS
Sussex University has been fined £585,000 by the Office for Students (OfS) for failing to uphold freedom of speech when philosophy professor Kathleen Stock was forced to leave her job after being accused of transphobia. The ruling prompted a furious reaction from the University of Sussex, who would challenge the fine while criticising the manner in which the investigation was undertaken. Sussex said the OfS’s findings meant it was now all but impossible for universities to prevent abuse, harassment or bullying on campuses.
OPPORTUNITIES IN ADUR
An opportunity has presented itself for businesses, ‘of all sizes and backgrounds’, to occupy an activity centre in Shoreham. Adur District Council is seeking a new business to occupy the Adur Outdoor Activities Centre.
“We have launched our marketing process for the important community site beside the River Adur,” the council announced on social media. “We’re open to offers from businesses of all sizes and backgrounds, but organisations must demonstrate their skills and experience to maximise the site’s potential as a community hub for sport and outdoor activities.”
SUSSEX LAW FIRM LAUNCHES ATTORNEY AFFAIRS TEAM
Full-service Sussex law firm Mayo Wynne Baxter has launched a dedicated attorney affairs team to assist clients with managing their personal and financial affairs.
The newly formed team is led by Tracy Rowden, a partner in the private client department with more than 25 years of experience. She is joined by chartered legal executive Angie Dodsworth and paralegals Kendall Sherwen and Hannah Tolley. Together, they will oversee attorney affairs matters, including lasting power of attorney (LPA) applications where an individual’s capacity is in question.
ACCOLADE FOR SOLICITOR
Bennett Oakley Solicitors is celebrating yet another milestone in its journey of excellence. Managing Director James Leighton was awarded Highly Commended for Managing Director of the Year at this year’s Modern Law Awards. This marks Bennett Oakley’s third prestigious award in the past 12 months. Since its transition to an employee-owned firm, the firm has been recognised by a range of regional and national legal platforms for building a culture of collaboration, innovation, and clientfocused service.
❛❛ Scientists say the universe is made of protons, neutrons and electrons. They forgot to mention morons... ❜❜
Anon
SMITHS BECOMES JONES
The high street retailer has announced that their stores across the country will be rebranded as TGJones. The retailer has said that the high street chain will operate for a short transitional period under the WHSmith brand whilst the business rebrands as
TGJones. Carl Cowling, Group Chief Executive of WHSmith, said: “As we continue to deliver on our strategic ambition to become the leading global travel retailer, this is a pivotal moment for WHSmith as we become a business exclusively focused on Travel.
LEWES POUND TO BE WITHDRAWN
One of the UK’s most celebrated local currencies, the Lewes Pound, will end this summer. It was launched in 2008 to support local businesses in the East Sussex town.
People can purchase Lewes Pounds and use them like vouchers at selected shops. Susan Murray, a director of The Lewes Pound, said, “While this chapter is closing, the values The Lewes Pound represents—supporting local businesses, sustainability and community collaboration—will continue to thrive in Lewes.”
The current issue remains valid and can still be used in the many shops and businesses in the town until August 31st.
SUSSEX SIX CELEBRATES
Thanks to an initiative spearheaded by Horsham District Council, over 100 independent food shops, restaurants, cafes, and pubs across Sussex have made the Sussex Six pledge to put more locally-produced food and drink on their shelves and menus.
Sussex Six, run by Natural Partnerships CIC, launched in June 2023. It has been so successful that last year, Chichester District also joined, and Gatwick Airport made the pledge, opening an exciting new Sussex House Kitchen & Bar serving local produce alongside new lines in their duty-free.
TOURISM STRATEGY UNVEILED
The East Sussex, Brighton & Hove and West Sussex Local Visitor Economy Partnership (LVEP) has unveiled a transformative 10-year strategy to enhance Sussex’s reputation as a thriving, vibrant and regenerative destination.
The strategy aims to enhance the local visitor economy’s economic, social and environmental value, targeting a significant increase from its current value of £5 billion to £7.5 billion by 2034. Guided by the principles of partnership, collaboration, inclusivity and sustainability, the strategy marks a shift in focus from visitor volume to sustainable growth.
CREATIVES TOLD TO SEEK NEW PREMISES
Creative business owners based in a landmark building in Brighton look likely to receive compensation after being asked to leave the building by the end of September. The decision to “decant” tenants from New England House was made by Brighton and Hove City Council’s cabinet at a meeting at Hove Town Hall on March 20th.
The building is recognised as a ‘substantial fire risk.’ There is also no method to evacuate disabled people, insufficient fire detection, and a fire risk from the electricity supply, which was beyond its useful lifespan.
With the world once again facing a seismic period of change, business as usual is no longer enough. It is time for businesses to pivot again.
By Andrew Griggs, Senior Partner, Kreston Reeves
The sustainable business: TIME TO PIVOT AGAIN
The UK government has, since its October Budget, faced ever-louder criticism over changes to taxation. The cost of employing staff will increase this April with changes to employers’ NICs, and businesses have responded with various cost-cutting methods. Controversial changes to Inheritance Tax on farms and family-owned businesses are expected to remain in place, with farmers taking to the streets in protest.
This has been followed by the return of President Trump, bringing with him widespread change at a pace never seen before by a government. The threat of tariffs, the backsliding on diversity, equity and inclusion (DEI) and the dismantling of long-standing institutions are being felt the world over. It is hard, if not impossible, for politicians and businesses to ignore.
usual does not work in unusual times. It is time to reevaluate business models and pivot again.
For some businesses, that will mean a long, hard look at what and how they trade, asking difficult and existential questions: ‘Will the market exist for the products and services offered in the future?’ ‘Can new markets or products be found?’ ‘What needs to change in the business?’ And ‘how will that change
effectiveness, they will be better placed to address and embrace a fast-moving economic and political landscape.McKinsey & Company, in an article titled Today’s good to great: Next-generational operational excellence, argued that high-performing businesses regularly review and reimagine five areas of operational excellence: Purpose and strategy; Principles and behaviours; Management systems; Technical systems; and Technology.
❛❛ Businesses need to understand and articulate why they exist. A clear and compelling purpose becomes a common cause for the entire business to rally around. ❜❜
look and be managed?’
It comes at a time when UK businesses are under intense financial pressure. Costs continue to increase yet cannot always be passed on to customers, wage inflation challenges talent attraction and retention, and inflation remains an issue. Margins are squeezed from all directions.
It is increasingly clear that business as
For others, it will mean continued investment in people whilst ensuring they work in ways that are best for the business, or significant investment in new technology, notably AI.
OPERATIONAL OPPORTUNITIES
Businesses will benefit from reviewing their operational practices. If businesses improve and optimise the operations, the nuts and bolts, of the business to find and deliver greater efficiencies and
PURPOSE
Businesses need to understand and articulate why they exist. A clear and compelling purpose becomes a common cause for the entire business to rally around. Direction and strategy on how it can be achieved are needed.
We at Kreston Reeves defined and committed to our purpose in 2020: ‘to guide our clients, colleagues, and communities to a brighter future’. This purpose guides everything we do and informs our decision-making.
PRINCIPLES AND BEHAVIOURS
Businesses cannot truly live by their purpose or achieve any of their strategies without the right culture, behaviours and values.
business: AGAIN
FINANCE
Businesses can focus on building this through trust. They are expected to hold high standards in the way they do business, treat employees and customers, their position in the communities in which they operate, to the planet and their shareholders and owners. It is linked to the point above.
We have seen several large US-based businesses with global footprints choosing to ‘sunset’ their DEI operations, and it remains to be seen whether that will happen here. I don’t believe it will.
In fact, strong DEI policies and a clearly defined way of operating are likely to help UK companies stand apart from their peers and competitors. They will become a point of competitive advantage.
Those principles and behaviours will actively encourage innovation, new ways of working and, ultimately, operational excellence. They do not hold a business back.
MANAGEMENT SYSTEMS AND STRUCTURES
Businesses recognise that the workplace and the way we work are changing. The Financial Times in February carried a report (‘Gen Z has turned
❛❛ It is often challenging for business owners to take a step back from the day-to-day operations and find time in their busy diaries to think, question and strategise over the future of the business ❜❜
against taking middle management roles’) which said half of those aged up to 27 do not want to take middle management roles, dismissing it as “high stress, low reward”.
Businesses need to reevaluate the way they develop leaders, finding ways for the different generations now employed in businesses to not just work together, but find new and effective ways of working that deliver opportunities and growth.
TECHNOLOGY AND TECHNICAL SYSTEMS
Businesses must also look to invest in technology and the improved processes and systems technology will deliver to eradicate operational inefficiencies whilst maximising productivity and value. If they don’t, they won’t have the resources or capability to seize opportu -
nities and will simply fall further behind. Alongside that, investment in technology must support and enable rather than replace the personal touch. ‘Being human’ and ‘making it personal’ are two of our core values and something we know our clients value; it remains vitally important for most businesses.
HOW WE CAN HELP
This ‘inside out’ approach to operational efficiency will create the foundations on which a business can pivot, grow and thrive.
It is often challenging for business owners to take a step back from the day-today operations and find time in their busy diaries to think, question and strategise over the future of the business.
It is here that we can help, drawing on our experience across hundreds of businesses, playing the role of a critical friend. We often act as a sounding board to founders, business leaders and boards, supporting them in their journey towards building a sustainable business.
If you would like some guidance in this area, please get in touch with Andrew Griggs, Senior Partner:
Surrey college hits the bullseye! Darts legends visit Nescot to prove that maths matters
Nescot (North East Surrey College of Technology) College in Epsom, Surrey, welcomed a trio of darts legends and MC Paul Starr to the college today to inspire students and encourage them to develop their mental maths skills. Paul ‘The Asset’ Nicholson, Devon ‘The African Warrior’ Petersen and three-time darts World Champion Mighty Michael Van Gerwen visited the college for the ‘Nescot Loves Darts & Maths’ event promoting arithmetic and numeracy, launching a college darts league and sharing their stories of determination and success.
Nescot hosted a full day of darts events aimed at students re-taking their maths GCSEs. Nicholson and Petersen played a 5-leg match, then the players and Paul Starr held a Q&A and participated in a darts-related maths quiz with students. Smaller groups of students later met the players in workshops on self-belief and inclusion.
The players also formally opened the newly branded Nescot Department of Maths. Each classroom now has a darts board and is named after a darts legend. In addition, Nescot launched a
darts club and league, the first college in the country to do so. The inaugural Kapsalis Cup was contested between Nescot and East Sussex College Group, with plans to roll out a wider college league. During the sessions, all three players plus the MC were awarded a Nescot Honorary Fellowship, and the day concluded with a ‘meet and greet’ for students.
The event was masterminded by Julie ‘The Ferret’ Kapsalis (as she was nicknamed on the day), Principal and CEO at Nescot and a massive darts fan. Julie makes an annual pilgrimage to the Lakeside World Championships and loves watching the sport live and on TV. Having previously worked in sports PR, she also has contacts in the world of darts and reached out to them with the seed of an idea.
Julie said, “Exciting and engaging students retaking their maths GCSEs was the challenge that shaped this day. We regularly invite leaders from business, sport and the community to share their stories and when looking for a maths enthusiast, my mind turned to my own sporting passion – darts.
“The response from the darts community was incredible; after one phone call, we were gifted boards, surrounds, and darts, and then the representatives
Darts player Devon ‘The African Warrior’ Petersen with MC Paul Starr and Nescot students assisting with the marking
Julie Kapsalis and Andy Cowan from Nescot alongside Devon Petersen, Michael Van Gerwen and Paul Nicholson
❛❛ We’re so grateful to the players, their management and everyone involved for taking the time to promote maths and inspire our students... ❜❜
of top players suggested an entire day of events at the college. We created a mini arena, and it was so exciting to see darts legends step up to the oche at Nescot.
“We’re so grateful to the players, their management and everyone involved for taking the time to promote maths and inspire our students. Highlighting role models from all kinds of backgrounds and making learning fun are key at Nescot. I can’t wait to see our students playing darts in the classrooms. Game on!”
Michael van Gerwen said “It’s great to see first-hand how Nescot are using darts to inspire their students. It’s a brilliant way to improve mental maths, as the two go hand in hand. I love that the college will also have a dartboard in every maths class. It will be a fantastic addition, and I’m sure the students will love it.”
Devon Petersen said, “It was a pleasure to visit Nescot College, and it’s so good to see them following core values and using darts to enhance their arithmetic. I have seen darts and maths work together in the work I do for Bullseye Maths with young children, and Nescot will definitely see the benefits of using darts to enhance their education.”
Paul Nicholson said, “Seeing young people like the ones at Nescot College enjoying the sport of darts today is so good to see, and I have no doubt that including darts as part of the student’s maths learning journey will only be a good thing. Darts is a sport for all, and it can be educational and fun, as proved by what Nescot are doing. Schools and colleges can only benefit from adding
darts to their learning programme.”
Darts is a sociable, inclusive sport which almost anyone can access. It can improve mental health by enhancing cognitive function, reducing stress and boosting confidence. It also improves motor skills, hand-eye coordination and problem-solving. Importantly for the maths department, the mental maths involved in darts can improve maths skills generally, especially around multiplication and subtraction.
Maths skills and mental maths are important for many employers. Nescot welcomes students who would like to retake their maths GCSEs and improve their employment prospects before entering the workforce.
As well as functional skills courses in maths and English, Nescot offers a wide range of college courses for school leavers and adults, including Animal Care, Business, Computing and IT, Construction, Performing Arts, Childcare, Health & Social Care and Beauty Therapy.
The college has an open event on May 15th, from 4.30 – 7.30pm, where prospective students can learn more about the courses, campus and facilities. To find out more about studying at Nescot, call 020 8394 3038, visit www.nescot.ac.uk or email adviceteam@nescot.ac.uk
Mighty Michael Van Gerwen talks to students at the event
Are Heads of Terms useful in Private Equity transactions - or a waste of time and money?
By Emma Boorman and Kate Partridge, Corporate Partners at DMH Stallard
Considering ‘Heads of Terms’ in private equity transactions
Heads of Terms (‘HoTs’), also known as Memoranda of Understanding, Letters of Intent or Term Sheets, are usually short (five to ten-page) documents setting out the main terms of a transaction that have already been agreed by the principals.
Similar to their M&A counterparts, they provide the parties with the opportunity to negotiate some of the fundamental equity terms ahead of getting into the more lengthy and complicated shareholders’ agreements and articles of association. However, are they useful tools or just cost duplications?
WHY USE HEADS OF TERMS?
HoTs can demonstrate the parties’ commitment towards the transaction at an early stage. They can often be tied to the granting of a period of exclusivity to the PE house and the commencement of due diligence and costs being incurred.
They can provide a framework for negotiations between the various parties to the transaction and set out the fundamentals that have been agreed upon so far.
HoTs can often include: -
• A timeline for the deal, highlighting key milestones in the transaction timetable, such as investment committee approvals and securing committed funds
from senior lenders, as well as any conditions or approvals required from third parties or regulatory bodies.
• An allocation of the costs between the parties, either on completion or in an abort scenario.
• An opportunity to put in place or revise confidentiality and non-disclosure agreements.
• A clarification of the key financial terms of the proposed transaction. This helps to ensure all parties are aligned on the purchase price, funding structure, management equity/rollover and requirement and, more importantly, the nature of the commitment to follow on funding.
• Details of the requirements for the PE house, such as consent matters, information packs, board representation and monitoring fees.
• A summary of the equity terms for management, good leaver/bad leaver definitions, anti-dilution rights, vesting, high-level employment terms and restrictive covenants.
❛❛ HoTs provide the parties with the opportunity to negotiate some of the fundamental equity terms ahead of getting into the more lengthy and complicated shareholders’ agreements and articles of association ❜❜
Sharing this level of detail at an early stage can help identify potential red flags, or deal breakers, for both sides. This may be management’s first encounter with Private Equity, and explaining the bespoke terms used in this sector at an early stage can help demystify the process and make them feel more comfortable with how the industry works.
Similarly, management may have unrealistic expectations about the level of involvement that PE has in the development of the business or how their personal investment will be treated if they decide to walk away after a period of time. Equally, the follow-on funding for projects or acquisitions discussed in early meetings may not be as much of a certainty as initially assumed.
Identifying and resolving any misunderstandings early on can save a lot of time later in the transaction when par-
ties are balancing delivering the transaction and keeping the business on track. If the issues highlighted cannot be resolved, the parties can walk away without having committed considerable time and cost resources.
WHAT ARE THE POTENTIAL DOWNSIDES OF HoTs?
Time is money – Whilst agreeing HoTs can save time and costs when negotiating the Investment Agreement and Articles of Association, it can still take effort, especially when parties with different interests (e.g. sellers rolling over, new management being granted sweet equity) incur fees. If the transaction falls over due to disagreement during negotiations or, more commonly, an issue arising in due diligence, these fees can feel wasted.
Cold Comfort – Whilst certain provisions relating to costs, confidentiality, and exclusivity are usually binding, the majority of HoTs terms are non-binding and do not legally commit the parties to either the terms agreed upon or the transaction itself. This can leave parties with no real certainty or security.
Wiggle Room – The existence of HoTs can make it difficult to renegotiate points when circumstances change.
❛❛ Identifying and resolving any misunderstandings early on can save a lot of time later in the transaction when parties are balancing delivering the transaction ❜❜
There is the potential to lose the “moral high ground” or trust of the other party if changes are sought further into the process. This can be disadvantageous, particularly for the PE house, who will perhaps not have commenced due diligence before signing HoTs and may have legitimate reasons for reshaping the transaction.
In conclusion, HoTs are a useful tool in most Private Equity transactions; they provide a structure for addressing key terms early on in the deal and a roadmap for delivery. They can help build trust and alignment between the parties if used effectively and make the transaction a smoother process for all.
For more information on the above, please contact either: Emma Boorman
+44 (0) 20 7822 1528
Emma.Boorman@dmhstallard.com
Kate Partridge
+44 (0) 7765 008788
Kate.Partridge@dmhstallard.com
❛❛ These awards endorse the success of the city, its diversity and entrepreneurial spirit - and at the same time recognising what makes our city stand out… ❜❜
GRAVES JENKINS
ENTRY DEADLINE May 21st 2025
FREE TO ENTER
❛❛Winning the award ensured our brand was on everyone’s radar in the city… ❜❜
Finalists Announced July 10th 2025 Award Ceremony September 17th 2025 St Peter's, Brighton
THE BAHBAS, ESTABLISHED IN 2004, ARE THE MOST SOUGHT-AFTER ACCOLADE BY BUSINESSES, IN EVERY SECTOR, ACROSS THE CITY
HOW TO ENTER
· Visit www.platinummediagroup.co.uk
· Select up to three categories
· Download the entry forms provided
· Answer the questions outlined
· Submit entries online by May 21st
Entering the Brighton and Hove Business Awards is open to businesses with the postcode BN1, BN2, BN3 and BN41. It is free to enter and any business can submit a maximum of three categories.
THE BAHBAs 2025 ARE SPONSORED BY
With Canada, somewhat reluctantly but very stoically, finding itself as the first line of defence in an international trade war started by Donald Trump and his vandalising economic policy, it may have been an inopportune moment for the country to change its leader.
When Justin Trudeau, the Prime Minister for the previous ten years, announced his intention to stand down in January 2025, former Governor of the Bank of Canada, and former Governor of the Bank of England, Mark Carney stood and was elected. He is the first Prime Minister of Canada never to have previously held a government post before becoming leader.
Alan Wares looks at the career of a man who, should he win his country’s election at the end of April, has found himself at the frontier of a storm of his neighbour’s making.
MARK CARNEY FROM
GOVERNOR TO PRIME MINISTER
EARLY LIFE
Carney was born in Fort Smith, Northwest Territories - truly in Canada’s frozen north, and raised in Edmonton, Alberta. He attended St. Francis Xavier High School before studying at Harvard University on a partial scholarship and financial aid. During his Harvard years, he was reserve goaltender for the varsity ice hockey team.
He graduated in 1988 with a bachelor’s degree in economics with high honours. He then undertook postgraduate studies at the University of Oxford at St Peter’s College and Nuffield College, where he received Master of Philosophy (MPhil) and Doctor of Philosophy (DPhil) degrees in economics in 1993 and 1995, respectively.
FINANCE CAREER
After graduating, Carney spent 13 years at Goldman Sachs and worked in their Boston, London, New York City, Tokyo, and Toronto offices. His progressively more senior positions included co-head of sovereign risk, executive director for emerging debt capital markets, and managing director for investment banking. He worked on South Africa’s post-apartheid venture into international bond markets and was involved in Goldman’s work with the 1998 Russian financial crisis.
In 2003, Carney left Goldman Sachs to join the Bank of Canada as a deputy governor. One year later, he was recruited to the Department of Finance Canada as senior associate deputy minister, beginning November 15th 2004.
From November 2004 to October 2007, Carney was the senior associate deputy minister and G7 deputy in the Department of Finance Canada. He served under two finance ministers: Ralph Goodale, a Liberal; and Jim Flaherty, a Conservative. During this time, Carney oversaw the Government of Canada’s controversial plan to tax income trusts at source.
GOVERNOR OF THE BANK OF CANADA (2008–2013)
In October 2007, Carney was appointed Governor of the Bank of Canada. He immediately left his position at the Department of Finance to become an advisor to the outgoing governor, David Dodge, before formally assuming Dodge’s position on February 1st, 2008. Carney was selected over Paul Jenkins, the senior deputy governor, who had been considered the front-runner to succeed Dodge.
Carney took on this role at the beginning of the 2008 financial crisis. At the time of his appointment, Carney was
the youngest central bank governor among the G8 and G20 nations. His actions as Governor of the Bank of Canada are said to have played a major role in helping Canada avoid the worst impacts of the financial crisis.
The Canadian economy outperformed its G7 peers during the crisis, and Canada was the first G7 nation to recover its Gross Domestic Product (GDP) and employment to pre-crisis levels.
“SPEAKING AS GOVERNOR...”
Although strictly being Governors of those respective national banks are non-political roles, politics and economics are pretty close bedfellows. Carney has, more than once, upset his political masters by straying into territory those in Westminster consider their domain.
In essence, Carney’s statements could not help falling into the realms of politics, mainly because economic policy often comes from an ideological standpoint, and not always a sensible one. For Carney, or any Governor, to remain silent on fiscal matters is, of course, folly.
The two institutions where Mark Carney has been the Governor: Left, The Bank of Canada, Right, The Bank of England
Canada’s risk-averse fiscal and regulatory environment is also cited as a factor. In 2009 a Newsweek columnist wrote, “Canada has done more than survive this financial crisis. The country is positively thriving in it. Canadian banks are well capitalised and poised to take advantage of opportunities that American and European banks cannot seize.”
Carney earned various accolades for his leadership during the financial crisis: he was named one of Financial Times’s “Fifty Who Will Frame the Way Forward” and Time Magazine’s 2010 Time 100.
On November 4th 2011, Carney was named chairman of the Basel-based Financial Stability Board, which coordinates international financial regulatory authorities. In a statement, Carney credited his appointment to “the strong reputation of Canada’s financial system and the leading role that Canada has played in helping to develop many of the most important international reforms”. The three-year term was a part-time commitment, allowing Carney to complete his term at the Bank of Canada.
GOVERNOR OF THE BANK OF ENGLAND (2013–2020)
On November 26th 2012, UK Chancellor of the Exchequer George Osborne announced the appointment of Carney as Governor of the Bank of England. He succeeded Sir Mervyn King on July 1st 2013. He was the first non-Briton to be appointed to the role since the Bank of England was established in 1694.
Before taking up the post, Carney made his mark, having already had a disagreement with the Bank of England’s Executive Director of Financial Stability, Andy Haldane, specifically on leverage ratios and bank break-ups. He has been quoted as saying that Haldane does not have a “proper understanding of the facts” on bank regulation.
❛❛ From November 2004 to October 2007, Carney served under two finance ministers: Ralph Goodale, a Liberal; and Jim Flaherty, a Conservative.
Shortly before Carney took up the post, the Bank of England took up the financial regulation duties after the Financial Services Authority. Carney’s changes to the Bank’s operating procedures helped modernise the institution by making many more media appearances than predecessors, including controversial announcements during two referendums.
In May 2014, Carney warned the UK’s heated housing market was the biggest risk to financial stability, and he was considering providing advice on the Help to Buy mortgage scheme, which some believed was contributing to housing inflation. He stated UK housing prices and the lack of affordability of housing in the United Kingdom was due to limited supply, and noted twice as many homes were built in Canada than in the UK, although Canada had half the population.
Also in that year, Carney warned that if the Scottish independence referendum was successful, the new country would likely not be able to continue using the pound sterling without ceding some powers to the UK.
In 2015, Carney changed the number of yearly interest rate meetings from 12 to eight and ordered minutes to be published during the announcements.
Before the 2016 Brexit referendum, Carney warned that leaving the European Union could cause a recession. After the resignation of Prime Minister David Cameron, he made another public announcement shortly after the result supporting a departure, he announced that the financial system would operate normally to assuage public concerns. Afterwards, the bank cut interest rates in half from 0.5% to 0.25% and restarted quantitative easing. At the start of the COVID-19 pandemic in the United Kingdom, as Carney was set to leave the governorship in March 2020, the bank cut interest rates by 0.5% to protect against the pandemic’s expected economic shocks.
POST-GOVERNORSHIPS (2020–)
In 2020, Carney served as one of many informal advisors to Canadian Prime Minister Justin Trudeau, advising him
on the government’s COVID-19 economic response. Carney reportedly advised Trudeau on Canada’s response to the COVID-19 pandemic, with Trudeau looking to Carney to help Canada get out of its recession. Due to this, speculation started to mount that Carney may become Minister of Finance, and possibly even, Canadian Prime Minister if Trudeau resigned.
On January 16th 2025, Carney officially announced that he was running
Carney has continued Trudeau’s narrative of resisting the Trump’s aggressive imperialism
in the 2025 Liberal Party of Canada leadership election following Trudeau’s resignation. Carney also announced that he stepped down from all executive, board and advisory positions that he was part of in order to focus on his leadership campaign. By February 9th, his campaign had raised more than $1.9 million in donations from over 11,000 people and received endorsements from 66 Liberal caucus members.
Carney won on the first ballot with over 85.9% of the vote, making him the leader of the Liberal Party. His margin of victory surpassed Justin Trudeau’s 2013 margin, winning all 343 electoral districts.
On March 14th 2025, five days after winning the leadership election, Carney was sworn in as the 24th Prime Minister of Canada. Upon taking the oath of office, he became the first Canadian Prime Minister never to have served in prior elected office and the first since John Turner not to be sitting in the House of Commons at the time of appointment.
In his first act as prime minister, Carney signed a prime ministerial directive to end the consumer carbon tax by April 1st, while ensuring that April’s carbon rebate continues.
As someone who doesn’t currently sit in the Canadian House of Commons, Carney called a Federal Election (the Canadian version of a UK General Elec -
Canadian Parliament Building with Peace Tower on Parliament Hill in Ottawa.
Justin Trudeau, Prime Minister of Canada 2015-25.
tion) for April 28th, where he will contest the seat of Nepean in Ontario. This will allow him to attend the House, should he win his seat.
At the time of writing, the Liberal Party of Canada, the party Carney leads, is in front in virtually all of the polls by between five and nine points. The Liberals also have the luxury of having the support of the left-wing and centre-left parties in the Canadian parliament. In short, Carney is expected to be returned as Prime Minister.
TRADE WAR
During the election run-up, President Donald Trump promised to impose tariffs upon its allies and main trading partners for economic reasons that, when the surface is scratched, make little sense and, according to the vast majority of economists, are largely self-defeating.
Canadian’s) narrative of rejecting such a premise.
Upon dissolving Parliament to Canada’s Governor-General (effectively King Charles III’s emissary to Canada), Carney said, “We’re facing the most significant crisis of our lifetimes because of President Trump’s unjustified trade actions and his threats to our sovereignty,” Mr Carney said after asking Canada’s governor-general to dissolve parliament.
many experts predict it will carry him through the Federal Election.
For his part, King Charles III, still sovereign over Canada, has reaffirmed his commitment to the country, even against the backdrop of the farcical behaviour of a respected ally.
Assuming electoral victory, whilst Carney is considered by commentators to not particularly be a ‘people-person’ (a ‘technocrat’ one writer called him), he does have a history of dealing with world leaders on a one-toone basis and knows what the effects of economic vandalism can do.
❛❛ Canada is the first international line of defence against Trump’s behaviour, a position it really doesn’t want to have to be in ❜❜
Even more bizarre was Trump’s threat, breaking several international laws should he ever enact it, of insistingagainst her will - that Canada become the 51st US state. As such, he promised a trade war if Canada did not accede. Naturally, it did not. Carney has picked up Trudeau’s (and virtually every other
“Our response must be to build a strong economy and a more secure Canada. President Trump claims that Canada isn’t a real country. He wants to break us so America can own us. We will not let that happen. We’re over the shock of the betrayal, but we should never forget the lessons. We have to look out for ourselves. We have to look out for each other.”
Carney’s stance against Trump is finding much favour with Canadians, and
But more than that, Canada is the first international line of defence against Trump’s behaviour, a position it really doesn’t want to have to be in – but is honouring its own sovereignty admirably. If Canada crumbles, other countries may feel a little more vulnerable. The world political breeze, therefore, is certainly with Canada, and with Carney.
Trump will not scare Carney, and right now, given Canadians’ hostility to the US generally and Trump specifically, that will be something his fellow countrymen want—and need—to hear.
By Matt Parr Partner, Private Client team Mayo Wynne Baxter
Why humans will always beat AI over... human issues
The rise of Artificial Intelligence (AI) over recent years and even months is something very few can fail to see. With many clients now looking to AI to assist them with their legal needs, it’s important to acknowledge key failings in the technology that humans excel at. When it comes to private client work, and assisting clients with such personal matters, you can’t beat the human touch.
It’s important to recognise some key points;
WE ARE ALL UNIQUE
It’s not true to say a Will is a Will is a Will. AI can’t and won’t be able to comprehend and advise on whether even the simplest Will is, in fact, appropriate for any individual. It may achieve what the client thinks the client needs but it’s not likely to consider family disputes, beneficiaries’ circumstances, the issue of duress or the miscomprehension in the family about the legal impact of a prior gift. Humans can.
❛❛ It’s not true to say a Will is a Will is a Will. AI can’t and won’t be able to comprehend and advise on whether even the simplest Will is, in fact, appropriate for any individual ❜❜
EMOTIONS PLAY A PART
AI might pretend to understand and empathise with its user, but it doesn’t. AI hasn’t had the benefit of lived experience and hasn’t handled situations when things have gone wrong because fragile family relationships were overlooked. Humans have.
MORAL CONUNDRUMS
Statistically, one move might, nine times out of ten, result in a particular outcome, but a Will needs to take into
account both the practicalities of dealing with a situation and how humans will react and feel about it. Will AI be able to ponder whether a decision is fair? Humans will.
BITS AND BOBS
Does AI understand sentimental value? It may understand the value of your cash, your home or your investments, but often, these are not the items in dispute if inadequate provision is made for them. Does AI understand how a
blended family could be broken apart if one seemingly innocuous item doesn’t pass to the appropriate beneficiaries? Does AI recognise the importance of such provisions? Humans do.
ADDITIONAL CONCERNS
So, you’ve decided you want to prepare a Will with AI. Would AI recognise key failings in your estate planning that also need to be addressed? Would it be able to advise whether your Will is compatible with your property ownership method? Would it think to ask whether you had already prepared a Declaration of Trust relating to property? Would it also consider if you are likely to receive an inheritance in the near future, which could impact your planning? Would it consider whether additional work is needed to make your Will actually work? Humans would.
ACCOUNTABILITY
Is AI infallible? Absolutely not. It makes mistakes. Are humans infallible? Absolutely not. Humans make mistakes. But humans are insured, and if mistakes
❛❛ When creating a Will, a large part of what you are paying for is unique advice tailored around you, reassurance and often years of experience your advisor has under their belt ❜❜
are made, either you or your executors or beneficiaries have recourse to make good what may have gone wrong. Humans have pride in their work and strive not to make mistakes; AI has no such quality inherent in it; it does only what its code will allow. Is AI accountable? No. Humans are.
EYE CONTACT
Using AI is a question of inputting your information and pushing return; the results pop up, and you like to think you have been presented with a welldrafted, effective legal document which you and your family can rely on to effectively manage your estate, but do you really trust it? Can you afford to raise your doubts, and even if you could, who would you ask?
Who can you look in the eye, and who will provide the reassurance you need? Does AI understand the importance of getting it right and doing the right thing for you and your family, and what incentive does AI have to do so? Humans understand.
When creating a Will, a large part of what you are paying for is unique advice tailored around you, reassurance and often years of experience your advisor has under their belt. Given the importance of such documents, the cost of this advice is often a small price to pay for the long-term benefits achieved.
Ultimately, putting a finger on the one reason why AI should not be your first port of call when it comes to important estate planning, such as creating a Will, is easy: AI isn’t human.
That said, while researching for this piece, I presented a popular AI bot with a complex but fairly common family situation involving blended families, gifts and family disputes. The response was:
“Given the potential for disputes, speaking to a solicitor who specialises in wills and estate planning will help ensure your wishes are carried out smoothly.”
Maybe AI is cleverer than I thought?
Our team of specialist humans can help you prepare the best Will for you. Get in touch to find out how.
Matt Parr, Partner, Private Client team mparr@mayowynnebaxter.co.uk www.mayowynnebaxter.co.uk
RadioReverb turns 18
Brighton’s first community radio station, RadioReverb 97.2FM, celebrated its 18th birthday this March.
By Alan Wares
The award-winning station won its 97.2FM licence on 26th March 2007 and now broadcasts across the city of Brighton & Hove and parts of Sussex.
Its output is an eclectic mix of spoken word and music, reflecting the diverse, inclusive community of Brighton & Hove. Topics covered on air include LGBTQ+, what’s on, local and national politics, learning disabled, football, food and drink, the Brighton Festival - and far more besides. The Music output features new, local, upcoming bands, and music from all genres.
Irreverent, witty, playful, fun, and sometimes just plain naughty, RadioReverb has endured and thrived over the past 18 years thanks to its presenters, all of whom are volunteers broadcast ing for the love of radio.
Thanks also go to the directors and sponsors who offer their unwavering support, but mainly to the listeners, whose feedback and encouragement give everyone at the station a real lift.
The anniversary will be marked by the station’s annual fundraising effort - the
Reverbathon –which helps keep the station running. It will take place on the weekend of April 12th13th at both the Reverb studios in the Open Market and at the Hope & Ruin Pub on Queens Road, Brighton.
The Reverbathon helps the radio station retain its independence and remain ad-free. The station runs mainly on funding from donations, sponsorship and grants. Businesses are invited to partner with each show, while micro-
sponsorship opportunities are also available. Contact radioreverb1@gmail. com for more information.
Everyone is welcome at both venues, and the station’s presenters hope to see as many people as possible.
RadioReverb, Unit 8, Brighton Open Market, Marshalls Row, Brighton, BN1 4JU
Presenter and Guardian writer John Keenan, outside the RadioReverb studio at Brighton Open Market
Employers kick hiring decisions long grass as April tax hikes
• Global recruitment firm ManpowerGroup reports 42% of UK employers expect no change to the workforce for Q2 2025
• Planned hiring volume is down -27% on the quarter as economic realities contend with pent up demand for new skills and economic growth
• Transport & Logistics, Defence and Public Sector are bucking the hiring trend while other sectors hold back
UK employers are continuing to kick major hiring and firing decisions into the long grass with latest data from the ManpowerGroup Employment Outlook Survey showing 42% of organisations plan no changes to their employee headcount for Q2 (April – June) 2025. An additional 11% don’t know if or how their staffing levels will change.
ManpowerGroup’s Employment Outlook Survey (MEOS) is released every three months to measure employers’ intentions during the next quarter. It is the most comprehensive, forward-looking employment survey of its kind and is used as a key economic indicator by both the Bank of England and UK Government.
on the quarter with plenty of businesses holding back on recruiting until they’ve taken full stock of next month’s cost increases. Because of this we’re anticipating the UK’s hiring recession will remain an issue until summer at the earliest.
“The Government’s vast policy changes announced in the Autumn budget will be coming into effect in Q2. This means the hiring recession we’ve been experiencing looks set to continue until the impact is fully realised by cautious business leaders.
“As widespread caution continues to stifle decision-making, employers will need to treat the workforce as they would in an economic recession; they must look at driving productivity within their workforce for the rest of the year. Those businesses which are able to work smarter in the next few months will be in a better position for when the wider economy does turn around.”
“Looking forward, it’s great to see some glimmers of positivity in the UK’s Energy, Utilities and Real Estate sectors. These are where we hope to see growth”
Michael Stull, Managing Director, ManpowerGroup, said: “Of those employers who do expect a change in headcount, their planned hiring volume is down 27%
He adds: “With less hiring taking place, many employees are understandably reluctant to consider changing roles. Given this, employers must prioritise workforce optimisation and internal mobility. Offering opportunities to upskill and finding ways to keep teams motivated and energised will drive much-needed productivity during this period of stagnation.
While the labour market remains stagnant, the Energy & Utilities sector is reporting the most movement, with only 27% of employers planning no change to their headcount in Q2. Followed by IT (35%) and Finance & Real Estate (37%).
Stull continues: “Looking forward, it’s great to see some glimmers of positivity in the UK’s Energy, Utilities and Real Estate sectors. These are where we hope to see growth, especially when the economy is flat, as it would signal investment is coming back into the country.”
decisions into hikes loom
Of those industries which are reporting planned changes to headcount's in the coming quarter, ManpowerGroup anticipates -27% in hiring volume for the whole of the UK, but there are some industries bucking that trend – Industrials & Materials, Real Estate and Transport and Logistics. These industries are forecasting net positive changes to hiring volume in the coming quarter.
With public sector recruitment up, there are questions about when investment into areas including the increase in national defence expenditure and plans to drive up housebuilding, will have a knock-on impact for businesses in the private sector.
Stull concludes: “For the time being, economic uncertainty and cost pressures remain a real issue for many employers as the negative sentiment, alongside flat consumer spending and growing insolvencies all adds to a sense there is only so much more they can do. It’s likely they will continue to hold tight until we’ve seen the full impact of next month’s tax rises.
“Therefore we urge those who can, to navigate the uncertainty and find new solutions to drive productivity and efficiencies. They will likely reap the rewards later in the year when it is hoped the market will stabilise and improve.”
Frequent job hoppers are raking in 31% more than the average UK worker, with an extra £16,000 tucked away in their pension pots.
With just over a quarter (27%) of employees feeling “less loyal” to their employers post-pandemic, which industries are seeing the highest rates of job hopping?
THE PRICE OF JOB LOYALTY
Experts at GIGAcalculator analysed occupation data to uncover the sectors where employees are the least loyaland the age group most likely to treat the office like a revolving door. They also partnered with career experts JobLeads to share five job hopping dos and don’ts to fast-track your career smartly.
Workers who have been with their current employer for fewer than 12 months are considered job hoppers.
The hospitality and food services industry has the highest number of job hoppers, with one in three (34%) unlikely to stay with their employer long term. Given the demanding nature of the job, irregular hours and relatively low wages - averaging around £31,500 per year - it's no surprise that employees are quick to seek other opportunities.
After that, the arts, entertainment and recreation sector sees 26.3% of its workforce considered job hoppers with a median tenure of 2.7 years. Having one of the lowest average annual incomes on the list (£30,069), alongside the hospitality industry, it's clear that passion alone isn't enough to keep workers committed - low pay makes these industries more prone to job hopping.
Next on the job hopping list is the wholesale and retail trade industry, where 1 in 4 (25%) employees change jobs within
a year, with the median tenure standing at 3.1 years.
Rounding off the top five are the publishing and media industry, and human resources, with 21.3% and 21.2% of job hoppers, respectively. Despite relatively higher average incomes, the volatile nature of the media industry is evident, as nearly 4,000 journalism jobs were eliminated in 2024 alone. And what’s more ironic than the HR sector - responsible for hiring and retention - having one of the highest job hopping rates itself?
THE MOST LOYAL INDUSTRIES REVEALED
Legal services see the lowest job hopping rate at 17.5%, followed closely by the property and real estate sector, where just 18% of employees move on within a year.
Public administration ranks third among the most loyal industries, with only a tiny amound over 18% of employees job hopping. Boasting the longest
The industries with the least (and most) loyal employees
job-hopping (verb) the practice of changing jobs on a frequent basis
job-hopper (noun) someone who changes their job on a frequent basis
❛❛ The hospitality and food services industry has the highest number of job hoppers, with one in three (34%) unlikely to stay with their employer long term ❜❜
With job hopping now seen as a smart move to fast-track career growth and boost pay, Martin Schmidt, Co-Founder and Managing Director at JobLeads, has shared his top five dos and don’ts for anyone looking to make a switch this year:
1. Do have a clear goal in mind
Job hopping without a strategy can backfire so make sure each move serves a purpose. Reflect on your career goals and how the new role aligns with them. Are you looking for growth opportunities, a higher salary, or a new industry experience? A well-thoughtout transition shows you’re intentional, not just restless.
2. Do be transparent, but tactful
Job hopping can raise eyebrows, so be prepared to explain your journey confidently and convincingly. Be honest about why you left previous roles, but always frame your decisions positively. Instead of saying, “I left because management was terrible,” try something like, “I wanted to take on more responsibility and work in an environment that encouraged professional growth.”
3. Don’t burn bridges or badmouth your previous employer
No matter how unpleasant your past job was, never badmouth your previous employer. The professional world can be surprisingly small, and negative remarks may reach future employers or colleagues. Always leave on good terms, and express gratitude for the opportunities you had even if they weren’t perfect.
4. Don’t be a ‘serial job hopper’
While strategic job changes can boost your career, moving too frequently without a solid reason raises red flags. Employers may worry you’ll leave just as quickly, making them hesitant to invest. Aim to stay in roles long enough to make a tangible impact - ideally two years or more.
5. Don’t lie about your work history
It can be tempting to stretch the truth to make your resume look more stable, but it’s not worth the risk. Hiring managers often conduct background checks and can easily expose any inaccuracies. Instead, highlight skills and accomplishments from each role, and be upfront about short stays - focusing on what you learned and how it prepared you for the next opportunity.
Which age groups are the biggest job hoppers?
Age groups % of workers with under 12 months with current employer
16 to 19 years
20 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 to 64 years
65 years and over 10.5
median tenure of 6.2 years and a notably higher average salary of £45,450, public sector roles tend to offer job security and strong benefits.
Banking and finance, utilities and energy, and science, IT, and tech follow as sectors with the most loyal employees, each offering average annual salaries exceeding £41,000 - among the highest on the list.
Gen Z and Millennials are at the forefront of job hopping. While the striking 70.3% of 16 to 19-year-olds could be attributed to the part-time nature of early jobs, a notable 48.3% of those aged 20 to 24 are quick to move on in their careers, along with 28.1% of 25 to 34-year-olds.
In contrast, older age groups show far greater career stability. Workers aged 35 to 44 have a markedly lower job-hopping rate of 17.5%, dropping to just 12.6% for those aged 45 to 54. The shift in career attitudes is clear - younger generations favour flexibility and rapid growth, while older workers value consistency and long-term commitment.
www.gigacalculator.com/calculators/finance/
The AI Conference 2025, Roffey Park Institute
Platinum sat down with Leigh Morris, Head of Learning Technologies at Roffey Park Institute, and Paul Rolfe, Associate Principal, Employers & Stakeholders Director at Sussex and Surrey Institute of Technology, to explore what attendees can expect from this pioneering event and why it’s set to be a mustattend gathering for professionals navigating the AI-driven future.
A COLLABORATIVE EVENT
The AI Conference 2025 is a joint initiative between Roffey Park Institute and the Sussex and Surrey Institute of Technology, combining expertise in leadership, learning, and technology to create an event that explores the intersection of AI and human potential. This partnership ensures that attendees will receive cutting-edge insights from both the business and educational sectors, helping them to shape AI-driven strategies that are ethical, effective, and forward-thinking.
plains. “As AI continues to revolutionise industries, creativity, and communication, our conference will delve into how we can ensure technology enhances, rather than replaces, human connection.”
WHO WOULD BENEFIT MOST FROM ATTENDING?
“This conference is ideal for leaders, policymakers, and creative innovators – whether from the corporate, charity, public, or education sector” Leigh shares. “Whether you’re looking to explore how AI can empower human creativity, foster collaboration, or drive ethical progress, this event will provide invaluable insights.”
❛❛ AI has the potential to be one of the most transformative forces of our time, but it is critical that we steer its development in a way that supports human potential. ❜❜
WHAT IS THE CENTRAL THEME OF THIS YEAR’S CONFERENCE?
“This year’s AI Conference is focused on ‘Transforming Together: The Human Touch in an AI World,’” Leigh Morris ex-
Paul Rolfe adds, “AI has the potential to be one of the most transformative forces of our time, but it is critical that we steer its development in a way that supports human potential. This conference is about ensuring that AI is an enabler, not a disruptor.”
Paul highlights, “Education and industry must work hand in hand to prepare for the future of AI. This conference is an opportunity for professionals to engage in those vital conversations and take away practical solutions.”
WHAT CAN PARTICIPANTS EXPECT FROM THE AGENDA?
The one-day event, scheduled for June 18, 2025, at Roffey Park Institute, promises a dynamic agenda:
• Industry-leading keynote speakers: Thought leaders and researchers will discuss the future of AI with a people-first approach.
• Panel discussions: Interactive panels will explore how AI shapes various sectors, including healthcare, education, finance, and the arts.
• Practical workshops: Hands-on
❛❛ At Roffey Park Institute, we’re committed to developing people and organisations. This conference reflects our dedication to fostering innovation while keeping people at the heart of progress ❜❜
sessions designed to offer actionable strategies for integrating AI in ways that enhance human connection.
• Networking opportunities: Ample time for participants to engage with peers, share experiences, and forge new connections.
WHO ARE THE KEYNOTE SPEAKERS?
“We’re thrilled to feature an exceptional lineup of speakers,” Leigh shares. “Each brings a unique perspective on AI and its impact on human experiences.”
• Seema Flower – A renowned advocate for inclusivity in technology, Seema will discuss how AI can be harnessed to create more accessible and equitable digital environments for all.
• Neil Harrison – Through human-centred change leadership, business case design, and innovation pilots, The Adaptologists guide leaders to discover their “why” for AI, ensuring measurable results with engaged teams.
• Erja Klemola – Driven by a passion for transformative change, Erja Klemola will blend her experience of scaling a business with a unique blend of strategic consulting and operational excellence.
• Michael Webb – A pioneer in AI-driven innovation, Michael focused on the effective use of AI in education and research and has written and presented extensively on policy, technology, and the use of AI.
HOW DOES THIS CONFERENCE ALIGN WITH ROFFEY PARK’S MISSION?
“At Roffey Park Institute, we’re committed to developing people and organisations,” Leigh explains. “This conference reflects our dedication to fostering innovation while keeping people at the heart of progress. AI should be a tool for empowerment, and we aim to guide organisations in adopting it thoughtfully and effectively.”
Paul adds, “At the Sussex and Surrey Institute of Technology, we are focused on preparing the workforce for the future. AI literacy is crucial in education and business, and this conference is a key step in bridging that gap.”
WHAT ARE THE LOGISTICAL DETAILS FOR THOSE INTERESTED IN ATTENDING?
The AI Conference 2025 will take place on June 18th, 2025, at Roffey Park in Horsham. A 20% discount is available for bookings made before April 14th, 2025, making this a great opportunity
for early registrants to secure their place at a reduced rate.
WHY SHOULD PROFESSIONALS ATTEND?
“This is a pivotal moment for organisations to get AI right,” Leigh concludes. “This conference will help leaders navigate the complexities of AI adoption, ensuring it is harnessed in a way that benefits businesses and society alike. If you want to be at the forefront of AI-driven innovation while prioritising ethical and human-centred approaches, this event is not to be missed.”
Paul agrees, “We must collaborate across industries to develop AI strategies that work for people, not just systems. This conference is an essential space for those conversations to happen.”
Join us at Roffey Park Institute on June 18th, 2025, to explore the evolving relationship between humanity and artificial intelligence. Let’s redefine the role of technology – together.
For full details and to register, visit the official Roffey Park AI Conference 2025 page at www.roffeypark.com/ai
Great things come from Portsmouth
INCLUDING YOUR NEXT APPRENTICE
Isambard Kingdom Brunel Engineer
Freda Swain Composer
From Isambard Kingdom
Brunel to Hertha Ayrton, Portsmouth has produced world-changers.
Your new apprentice could be among the next generation of Portsmouth greats.
Find your brilliance
Link up with us today and prepare to shape the future of your business and our city with talented local apprentices ready to make an impact.
Mason Mount Footballer
Hertha Ayrton Electrical Engineer
Charles Dickens Novelist
Coole Bevis celebrates next chapter NEW BRAND IDENTITY UNVEILED
Coole Bevis Solicitors marked a major milestone with the spectacular launch of its new brand at Brighton’s iconic Royal Pavilion.
The event welcomed over 150 guests, including clients, business partners, and key figures from the local community, for an exhilarating evening of celebration, connection, and shared vision. Regency tailor, Zack Pinsent, added
a unique touch to the evening, and local magician George Horlock amazed attendees with his captivating performances.
With a legacy dating back to the 19th Century, Coole Bevis has a deep-rooted history of providing legal services in Sussex and the launch of the new brand and tagline, Navigating life’s journey, marks an exciting new chapter for the firm.
Visit its newly launched website to learn more about how Coole Bevis can support you: coolebevis.com
Martin Hoffmann - Platinum Media Group; Lesley AlcockPlatinum Media Group; Gemma King – Marketing Manager, Seico Group; Elias Paourou – Managing Director, Quantuma
Sam Bond L&S Office Supplies/Connect Media; Ginetta George –Managing Director, Detail Design Consultants; Stefy Potter-Blake – Connect Media
Louisa Anderson – Member & Partner, Coole Bevis; Holly Martin – HR Assistant, Coole Bevis; Abigail Dorrington – Accounts Manager, Coole Bevis
Sean Bucknall – Managing Director, Quantuma; Barry Carden –Partner, Galloways; Chris Clifton-Moore - Member & Partner, Coole Bevis
Laura Prince – Trainee Legal Executive, Coole Bevis; Shelagh Holcombe and James Holcombe Russell
Garda Sugiyarto – Finance Director, Epassi UK; Emma Vivó –Epassi UK Ltd; Tom Walker – Business Development Manager, NatWest; Mark Johnson – Partner, Plummer Parsons; Andrew Dunham, Partner, Galloways; Robert Hutchins – Partner, Coole Bevis
Paul Freezor – Hickstead Estates Ltd; Neil Baker – Hickstead Estates Ltd; Jonathan Everett – Member & Partner, Coole Bevis
Zack Pinsent – Influencer & Entertainer; Oliver Maxwell-Jones –LLP Member & Partner, Coole Bevis
The Coole Bevis Members & Partners: Alex Bowers; Louisa Anderson; Ismail Groves; Jeff Steater; Oliver Maxwell-Jones; Julia Dyson – Partner & Head of Family; Nigel Targett, Partner; Kelly Mills – Partner & Head of Dispute Resolution
Gatwick Diamond Business THE WINNERS ARE ANNOUNCED!
The winners of the prestigious Gatwick Diamond Business Awards 2025 were announced on March 20th to a packed audience at The Grand Brighton.
Now in their 17th year, the Awards are a well-established highlight of the business calendar and are strongly supported by the Gatwick Diamond business community with headline sponsors Birketts LLP, Gatwick Diamond Initiative and London Gatwick.
Celebrating the achievements of indi -
vidual businesses and business people across a wide range of categories, they also showcase the success of the Gatwick Diamond economic area as major driver of the regional and national economies.
This year’s ceremony was hosted by funny magician Ben Hanlin, who has
been seen on TV shows all over The world such as, The Tonight Show with Jimmy Fallon, Celebrity Juice and as a contestant on ITV’s Dancing on Ice (semi-finalist).
The evening started with a pre-dinner reception sponsored by Cleankill Pest Control, and was rounded-off with the now highly anticipated after-show party.
For more information, visit www. gatwickdiamondbusinessawards.com or connect with Gatwick Diamond Business Awards on LinkedIn.
Awards 2025 ANNOUNCED!
APPRENTICE OF THE YEAR
Sponsored by Chichester College Group
JESSICA HUGHES - WELLAND MEDICAL
SSIOT GRADUATE OF THE YEAR
Sponsored by Sussex and Surrey Institute of Technology
ISAAC NOAH WIGGERS
THE AWARD FOR COMMUNITY CONTRIBUTION
Sponsored by Elekta WOLO FOUNDATION
THE AWARD FOR CUSTOMER DELIGHT
Sponsored by ILG BIRKETTS LLP
INTERNATIONAL BUSINESS OF THE YEAR
Sponsored by Gatwick Diamond Initiative
THE ENGLISH SOAP COMPANY
PROFESSIONAL SERVICES FIRM OF THE YEAR
Sponsored by Lloyds Commercial Banking
RICHARD PLACE DOBSON
ENVIRONMENTAL CULTURE AWARD
sponsored by Eshcon Ltd ILG
MANUFACTURING BUSINESS OF THE YEAR -
Sponsored by Birketts LLP ELEKTA
THE AWARD FOR INNOVATION
Sponsored by DigiBubble COPTHORNE PREP SCHOOL
EMPLOYEE OF THE YEAR
Sponsored by Crawley Borough Council DANNY CAMPBELL – CARNEGIE GROUP
BUSINESS OF THE YEAR (UP TO £1M)
Sponsored by Carnegie Group DATACOVE
BUSINESS PERSON OF THE YEAR
Sponsored by Barclays Eagle Labs at Freedom SIMON BLAND - REIGATE & BANSTEAD BOROUGH COUNCIL
NEW BUSINESS OF THE YEAR
Sponsored by Richard Place Dobson CHARTI-ABLE
EMPLOYER OF THE YEAR
Sponsored by Reigate & Banstead Borough Council STORM12
BUSINESS OF THE YEAR (OVER £1M)
Sponsored by Cripps CHESS DYNAMICS
THE AWARD FOR OUTSTANDING CONTRIBUTION TO THE GATWICK DIAMOND
– supported by Gatwick Diamond Business Council SIMON BLAND
Sussex Sharks Women’s Tier 2 squad announced
Sussex Cricket has announced the Sussex Sharks Women's Tier 2 squad for the forthcoming 2025 season as they prepare for their first campaign alongside the Men's team at The 1st Central County Ground in 2025.
After being awarded Tier 2 status the Sussex Women's team will now play under the Sussex Sharks name and will play at Hove nine times in 2025.
The Sharks will play in three white-ball competitions in 2025: the T20 Vitality Blast League 2, the Metro Bank One Day Cup League 2 and the Vitality T20 Women's County Cup.
The team will once again be led by Alexia Walker, who was appointed as the permanent Head Coach back in December having been in the role since 2019.
The squad for the 2025 season is as follows:
Chiara Green; Izzy Collis; Beth Harvey; Lucy Western; Indigo Gentry; Anna Buckle; Phoebe Wilkinson; Tia Joseph; Mollie Adams; Rachel King; Anna Lewis; Lottie Curling; Kali-Ann Doherty; Regina Suddahazai-Khan; Maya Champion;Faye Mullins; Alice Noakes; Hope Mullins
Speaking on the announcement of the squad, Head Coach, Alexia Walker said: "It is an exciting time with the new structure and the new setup, we are really excited to get going. The most important thing is that the girls feel more prepared and more supported than ever from myself and the club.
"The growth of the Women's game over the last five years has just been insane, so for the club to really embrace that journey, to be playing double-headers, playing at Lord's in the T20's has made the girls extremely excited and motivated, but more importantly, hopefully the crowds and new fans will come into the game and support the team."
Sussex Sharks captain, Chiara Green spoke of her high hopes for the team this season: "As a squad we are really excited for the coming season, it will be great to be more integrated with the club with our home games now being at Hove.
We hope this will bring a new audience to the game and are looking forward to meeting many supporters and Members over the Summer.
"We are extremely lucky to have some great grounds to play at and I know we’re all especially looking forward to the doubleheader fixture at Lords!
"I believe we have a really talented squad, with a few new faces and I am positive this summer with be a very successful one for all the girls and Sussex Cricket!"
SUSSEX WOMEN FIXTURES
There will be three double-headers at Hove this season, where the Men's and Women's teams will play on the same day. There will also be a double-header at Arundel, where both the Sussex Men's and Women's team will play competitive Metro Bank One Day Cup fixtures.
The Women will commence their campaign at Sophia Gardens on Saturday, April 19th as they face Glamorgan in the Women's One Day Cup.
Their first home fixture will take place one week later, when Yorkshire Women journey down to Hove on Saturday, April 26th in the same competition.
To view the Sussex Women fixtures, please go to www.sussexcricket. co.uk/fixtures-results?competition=womens
Tickets for all of the Women's and Men's games are now available to purchase on the Sussex Cricket website.
EAST SUSSEX
NEW BUSINESSES IN EAST SUSSEX
Platinum presents the latest in a series of company formation statistics covering the South East. We will be covering the whole region. One of the things to note is the rate of dissolved companies against the newly formed ones and, on each occasion, the ‘dissolved’ number is slightly less than the formed number – but not by much in most cases. This month, we look at company formations and dissolutions in East Sussex
TOTAL COMPANIES 2024 LEAGUE TABLE
The counties in England where most existing companies were based at the end of 2024 and how East Sussex compares to them
THE LAST FIVE YEARS
How the total number of companies in East Sussex has changed over the last five years as new companies have been formed and some existing companies
EVENTS
The Platinum Club has been running as a highly efficient, friendly and enjoyable networking group for over 15 years, and every three months we host an away-day, leaving our home at the Grand Hotel.
On April 30th, we will gather at the most exciting art gallery in Brighton - Castle Fine Art - the home of original artwork by Bob Dylan, Boy George, Ronnie Wood, Johnny Depp and Sir Billy Connolly, to name but a few.
Each event is fully hosted by the experienced Platinum team who make introductions throughout the evening whilst our guests relax and sip fine Champagne and hand-made canapés. The guests come from a wide, eclectic range of business sectors and the event carries a reputation for the being the only such event attended by many business leaders.
85% of business leaders agree that networking is a vital business tool and also agree that networking is not about selling - it is about building long term relationships and that is the platform Platinum provide.
Often imitated, never excelled.
There is no longer an annual membership fee so to attend, simply pop a mail to info@platinummediagroup.co.uk
★
❛❛ THE PLATINUM CLUB IS A REALLY WELL ORGANISED NETWORKING GROUP, WITH THE HOSTS HELPING TO FACILITATE TO ENSURE WE ALWAYS MAKE USEFUL NEW CONTACTS AT EACH EVENT ❜❜ LLOYDS BANK
★
❛❛ SIMPLY THE MOST EFFICIENT AND FUN EVENT IN THE REGION. THE ONLY NETWORKING EVENT I EVER ATTEND ❜❜ MERCEDES-BENZ
“We have an incredible team and it’s so great to receive recognition for all the hard work they put in…” Croxsons
2025 CATEGORIES
Large Business of the Year £5m+
SME Business of the Year -£5m
Future Talent of the Year
Best Customer Service Award
Best New Business Award
Business Growth Award
Businessperson of the Year
Chamber Member of the Year
Community Hero Award
Company of the Year
Employer of the Year
Innovation of the Year
International Business of the Year
Professional Services Award
Sustainability Champion Award
The Surrey Business Awards, in association with Surrey Chambers of Commerce, are the largest event of its kind and the most prestigious in the county. Entering these awards is a fantastic opportunity to showcase your business, earn well-deserved recognition and network with key industry leaders.
To enter, visit www.platinummediagroup.co.uk
Businesses can submit a maximum of three categories and must have an office based in Surrey.
By Paul Bates, Managing Director, Cleankill Pest Control
Cleankill signs up to Armed Forces
After discussions with ex-services employees, Cleankill Pest Control has signed up to the Armed Forces Covenant - a promise to support the Armed Forces community.
Around 9% of Cleankill’s staff once served in the UK’s Armed Forces. This highlighted to the company that individuals who have trained and served their country share characteristics similar to those of pest control technicians.
Cleankill Director Clive Bury explains: “We considered what features the roles shared, how their training made them so compatible for a role in pest control and how we could best support current and future ex-services employees. We are delighted to have signed the pledge and hope it will encourage more ex-forces personnel to join us and start a new career in pest control.
“The Covenant is a pledge to support
those who serve or have served, support their families and ensure they are fairly treated. It is a show of support not just to ex-service personnel and veterans but also to our customers, staff, contractors and the general public that we are serious about helping ex-service people.”
The key qualities that both services share are punctuality, public trust, excellent training, problem-solving,
Forces Covenant
following instructions and taking care of appearance, organisation, teamwork, and planning. Cleankill Service Team Leader Neil Parker demonstrates all these qualities. Neil is a shining example of someone excelling in his new career and finding it extremely rewarding.
Neil served for 12 years in the Royal Artillery as an Air Defence Gunner, operating and then commanding the Rapier short-range Air Defence missile system.
He left with the rank of Bombardier - the equivalent of a Corporal. Neil entered pest control by accident while working in the wine trade.
He said: “I started as a technician, which suited me as it gave me an opportunity to transfer skills from the military that I hadn’t used for a while. I now manage a team of technicians after being promoted to team leader. I really love my job and find it incredibly rewarding.
“I believe that the role of pest control technician is ideal for an ex-forces individual, particularly someone who likes to operate within a team and use their mental resources.”
Neil Parker and Pest Control Technician Wayne Baron, Cleankill’s Armed Forces Champion who also served in the Royal Artillery, joined Director Clive Bury and Lt Col Darren Johnston for the official signing on the Armed Forces Covenant in the Duke of Wellington’s conference room inside Horse Guards Parade, London.
❛❛ The Covenant is a pledge to support those who serve or have served, support their families and ensure they are fairly treated. ❜❜
Cleankill Pest Control is currently recruiting for technicians in the South East. For more details, go to www.cleankill.co. uk/vacancies
Cleankill Pest Control specialises in providing commercial and residential pest control services across London, Surrey, Kent, Sussex, Hampshire, Bucks, Bristol and the rest of the country.
PEST CONTROL
Cleankill Technician and Armed Forces Champion Wayne Baron; Cleankill Director Clive Bury; Lt Col Darren Johnston, Head of Engagement London District and Cleankill Service Team Leader Neil Parker.
COVENANT
The Armed Forces Covenant is a promise that together we acknowledge and understand that those who serve or have served in the Armed Forces, and their families, including the bereaved, should be treated with fairness and respect in the communities, economy, and society they serve with their lives.
Its two principles are that, recognising the unique obligations of, and the sacrifices made by, the Armed Forces:
• Those who serve in the Armed Forces, whether Regular or Reserve, those who have served in the past, and their families, should face no disadvantage compared to other citizens in the provision of public and commercial services.
• Special consideration is appropriate in some cases, especially for those who have given most such as the injured and the bereaved.
You can read about the Covenant in depth, the full statement of the Covenant, or Covenant FAQs.
For further information, go to www. cleankill.co.uk or call 0800 056 5477.
Archangels celebrates
On February 21st, Brighton based Archangels Architects celebrated its 15th birthday where the practice marked the special occasion by hosting a fantastic event with its valued clients, contractors, and friends. It wasn’t just a celebration of the beautiful buildings and spaces the company has created, but more about those whom they consider to be part of an amazing team that has made it all possible.
The company also states that reaching 15 years is a testament to the trust its clients place in Archangels, and the hard work of its team. It is dedicated to creating inspiring, innovative, and sustainable spaces for years to come.
celebrates 15 years
Scenic rail travel
By Tess de Klerk
I have often suggested rail travel to people only to be told that trains simply take too much time, but sentiments are changing. We can all imagine being one of those unfortunate souls who were meant to land at Heathrow but ended up in Frankfurt or Zurich after the fire at a substation last month. I, for one, had a
couple of three to four-hour flights last year that saw me getting to my destination nearly 18 hours later! And these were just the worst of the bunch.
It’s easy to be swayed by a flight schedule of three hours compared to a train journey of seven and a half, but not only
does rail travel hugely cut your carbon emissions and possibly cortisol spikes, but you also get to see so much more of our world. The solution to not wasting your precious holiday time on travelling is to book scenic train journeys. Sit back, relax and enjoy the view. Here are some of the best.
LONDON ST PANCRAS TO BARCELONA via Latour-de-Carol and the Pyrenees
This is the more scenic and cheaper option to the TGV high-speed equivalent. You’ll be rolling through the Rhône Valley and its countless pretty villages. Notice the Foix Castle emerges on the right before winding your way through the snowcapped Pyrenees. From the grand Latour-de-Carol station, it’s a
three-hour, somewhat shaky descent down the mountains to Barcelona. On the way, you’ll have lovely scenes, including cascading waterfalls, tiny houses perched precariously on the hills and ancient ruins.
Journey: Two days from London to Par-
This itinerary includes an overnight stay in Zurich. Why not? Highlights include travelling alongside the shores of stunning Lake Como, surrounded by vibrant green mountains. Starting from Tirano, you’ll be treated to sights of the mist-shrouded Alps before descending through pine tree-covered landscapes, passing the expansive Lake Poschiavo and crossing the impressive six-arched Landwasser Viaduct made of curved limestone. If you’re eager for more train adventures in Milan, you can easily hop aboard a high-speed train to explore the beauty of Florence, Rome or Venice.
Journey: Two days from London to Paris (via Eurostar); Paris to Zurich (via TGV plus overnight stay); Zurich to Milan (via local train).
Approximate cost £173 (one way, standard class, excl overnight stay)
is (via Eurostar); Paris to Latour-de-Carol (via Intercité de Nuit couchette train); Latour-de-Carol- Enveitg – Barcelona (via Rodalies de Catalunya train).
Approximate cost: £200 (one way, advance tickets)
LONDON ST PANCRAS TO MILAN VIA ZURICH
LONDON ST PANCRAS TO THE BLACK FOREST via Eurostar
Visit Freiburg, known as the sunniest city in Germany, a picture-perfect area characterised by its gentle streams and cobbled streets. The journey there will take you across the French countryside, passing through the Regional Natural Park of Lorraine before crossing into southern Germany, where spectacular views of the Black Forest await. It’s a good idea to take the time to explore the forest on foot, as well as ride a cable car for an aerial perspective of the stunning dark canopies. If you’re looking to extend your travels, there’s a scenic train route through the Black Forest that connects Offenburg, just 30 minutes from Freiburg, to the city of Konstanz.
Journey: 7½ hrs from London St Pancras to Paris Gare du Nord (via Eurostar); Paris Gare du Nord to Paris Gare de L’Est (via Paris RER); Paris Gare de L’Est to Karlsruhe Hbf (via TGV); Karlsruhe Hbf to Freiburg.
Approximate cost: £140 (one way, 2nd class)
LONDON EUSTON TO FORT WILLIAM via Caledonian Sleeper
What a treat waking up aboard the Caledonian Sleeper to views of beautiful Scotland! Experience its raw beauty through rugged hills and expansive moors. You'll pass by serene lochs that reflect the sky and the surrounding mountains, often shrouded in mist. Small villages appear
along the way, featuring traditional stone buildings and remnants of ancient castles. To add to your travels, consider taking a train to Mallaig at the journey's end, where you’ll cross the iconic Glenfinnan Viaduct – a 21-arch bridge you'll likely recognise from the Harry Potter films.
The adage that driving off the garage forecourt in your new car sees you lose a third of its value within the first mile used to be fairly true, depending on which model you purchased. But have things changed?
I don’t want to diminish your excitement of buying a new car, but it’s important to remember how much your shiny new purchase is going to be worth when you come to sell it. And the rate at which your car sheds pounds and pence –known as depreciation – varies wildly depending on which car you go for.
While depreciation rarely factors into most people’s buying decisions, it should. That’s because depreciation, alongside other costs such as fuel consumption, servicing, and vehicle tax, is incredibly important. It’s still important if you’re buying a used car rather than a new one, too, because while high depreciation is bad news for a car’s first owner, it could be good news for anyone buying a used model.
Here we take a look at the ten fastest depreciating cars on sale today, based on the typical ownership period of three years or 36,000 miles - and there are some surprises here.
By Maarten Hoffman, Motoring Editor
1VAUXHALL CORSA ELECTRIC
The regular Vauxhall Corsa is one of the best-selling new cars in the UK, and this pure electric version offers many of the same benefits as that car—namely, a keen price and lots of standard kit for your money. However, it’s also the new car that loses the biggest percentage of its value over three years and 36,000 miles of ownership.
3
MAZDA MX-30
Mazda’s first electric car is already a fairly expensive proposition, so it’s bad news that it will also lose value faster than most rivals, shedding more than £20,000 after three years and 36,000 miles of ownership.
2
DS9
The DS 9 was intended to be a leftfield choice in the luxury car market. This plugin hybrid (PHEV) version combines the potential for low running costs with all the comfort, tech and quality you’d expect in a big cruiser. Sadly, the reality doesn’t quite live up to the hype because despite having a comfortable ride and a well-finished interior, the DS 9 trails behind other models when it comes to infotainment, rear headroom and practicality.
4
JEEP COMPASS
Jeep is synonymous with offroading, and sure enough the latest Compass SUV is incredibly capable away from the Tarmac. On the road, however, the Compass is louder than its rivals, has steering that’s too light to inspire confidence, and has less performance than you’d like in a car of this size.
MOTORING
5
AUDI A8
You could well argue that if you’re spending the kind of money needed to put the Audi A8 luxury limousine on your driveway, you’re not overly concerned about running costs or depreciation. Still, nobody, even the super-rich, likes a bad investment – and with enough value lost after three years to buy a Range Rover Evoque, that’s exactly what this version of the A8 is.
Model Design 55 TFSi Quattro Sport
7 LEXUS UX300e
That this all-electric version of the Lexus UX SUV features on this list of the fastest-depreciating cars is only the cherry on top of what is a fairly unappealing cake. That’s because, alongside hefty depreciation, you’ve got to factor in the UX300e’s short real-world range of just 170 miles, as well as limited practicality and uninspiring handling.
Model Design 150kW Takumi
6 BMW 8 SERIES
It used to be the semi-sensible 840i petrol-engined version of the BMW 8 Series that performed worst for depreciation, but these days, it’s the range-topping M50 model, with its stonking 523bhp V8 engine, that features here.
Model Design
8 DS 3
This small electric SUV counts the Hyundai Kona Electric, Kia Niro EV and MG ZS EV among its key rivals but loses more value once you’ve covered 36,000 miles than all of those.
9 AUDI A6
It’s worth noting that not all versions of the Audi A6 luxury car depreciate heftily, but this plug-in hybrid version is one which does, losing more than £40,000 worth of value once you’ve owned it for three years.
10
PEUGEOT e-208
On paper and depreciation aside, there's a lot to like about this small electric car. Even entry-level versions can officially take you up to 224 miles between charges, which is better than you'd find in the rival Fiat 500 Electric, for example. And while the 134bhp electric motor isn't the last word in performance, it's nippy enough for most situations.
MOTORING NEWS
DVLA urges motorists to declare medical conditions before getting behind the wheel
The Driver and Vehicle Licensing Agency (DVLA) has intensified its crackdown on motorists who have undisclosed medical conditions. This intensification includes possible fines, bans, and even prosecution.
If you suffer from certain conditions that affect your ability to drive safely, you need to notify the DVLA. Failure to do so could land you in serious legal trouble.
According to car experts from Number 1 Plates, this latest enforcement drive comes as part of a nationwide effort to reduce road accidents linked to medical impairments. With penalties tightening, now is the time to check if you’re in the clear.
WHAT MEDICAL CONDITIONS MUST BE DECLARED?
Under UK law, drivers must inform the DVLA if they suffer from medical conditions that could impair their ability to drive safely. This includes, but is not limited to:
for Transport indicate that medical conditions contribute to thousands of road incidents annually. With the government pushing for safer roads, the DVLA has ramped up efforts to enforce compliance. A report found that over 60,000 drivers had their licences revoked in 2023 due to medical concerns, a figure expected to rise as checks become stricter.
❛❛ This isn’t about penalising drivers. It’s about ensuring that everyone on the road is in full control of their vehicle. ❜❜
• Diabetes (especially if it causes hypoglycaemia)
• Epilepsy
• Heart conditions such as arrhythmias
• Sleep apnoea and other severe sleep disorders
• Neurological conditions like Parkinson’s disease or multiple sclerosis
• Glaucoma and other severe eye conditions
• Severe mental health conditions affecting cognition or perception
Failure to disclose these conditions can result in a fine of up to £1,000 and, in the worst-case scenario, prosecution if an undisclosed condition leads to an accident.
WHY IS THE DVLA DOING THIS?
Recent statistics from the Department
Car experts from Number 1 Plates highlight that technological advancements, such as AI-assisted health monitoring in modern cars, could make medical disclosure even more crucial. The move aims to protect both the driver and the public, ensuring only those fit to drive remain on the roads.
ENSURING COMPLIANCE
1. Check the DVLA List: Visit the DVLA website to review the full list of notifiable conditions.
2. Consult Your GP: If unsure, speak to your doctor about whether your condition affects your driving.
3. Submit a Notification: You can declare medical conditions online or via post using the appropriate forms.
4. Undergo Medical Assessments: In some cases, the DVLA may require an independent medical evaluation before making a decision on your licence.
5. Stay Updated: Regulations may change, so periodic checks can help keep you compliant.
FAILING TO DECLARE
Many drivers assume that if they feel “fine,” there’s no need to report a condition. However, even a minor health issue can cause unpredictable effects behind the wheel. Case studies reveal that drivers suffering from undiagnosed sleep apnoea or sudden epileptic seizures have been involved in fatal crashes, leading to life-changing consequences.
Insurance companies also take medical disclosures seriously. If an accident occurs and it is discovered that a driver failed to report a condition, insurance claims may be voided, leaving the driver financially and legally vulnerable.
EXPERT INSIGHT: PLATES EXPRESS ON RESPONSIBLE DRIVING
According car experts from Number 1 Plates, the measures should not be seen as a burden but rather to enhance road safety. “This isn’t about penalising drivers,” explains a spokesperson. “It’s about ensuring that everyone on the road is in full control of their vehicle. It only takes one unreported medical condition to cause a catastrophic accident.”
www.number1plates.com
DoT consulting on classic car MOT
The Department of Transport is considering widening the scope of road vehicles which must undergo a regular MOT. No timeline has been set, but industry experts are warning that owners of classic cars now need to prepare to meet new regulations.
Car experts at Number 1 Plates warn that vehicles previously considered roadworthy may now fail under stricter emissions and safety checks. Could your vehicle be at risk?
GOVERNMENT CONSIDERS MOT OVERHAUL
Among the most controversial proposals is a change requiring classic cars—those over 40 years old—to undergo regular MOT tests, a reversal of the exemption policy that has been in place since 2018. If enacted, the policy shift could impact approximately 340,000 vehicles, leaving their owners needing to meet compliance requirements.
WHY ARE THESE CHANGES HAPPENING?
This will primarily affect:
• Classic car collectors: Owners of vintage models who have relied on the exemption to keep their vehicles on the road without the hassle of frequent inspections.
• Daily users of older vehicles: Some classic car owners use their vehicles for daily commuting, which means they will now have to budget for regular MOT testing.
• Businesses in the classic car industry : Repair shops, parts suppliers, and classic vehicle dealers could see
WHAT CAN CLASSIC CAR OWNERS DO NOW?
With possible changes looming, classic car owners should take proactive steps to ensure their vehicles remain compliant:
1. Schedule a voluntary MOT Test: Even before the new rules are enforced, getting an MOT test can help identify potential issues early.
2. Upgrade emissions systems: Installing catalytic converters or tuning carburettors may help meet new emissions standards.
❛❛ The government has yet to confirm when—or if—these changes will officially come into force ❜❜
a surge in demand as owners rush to bring their vehicles up to modern safety and emissions standards.
WHAT WILL THE NEW MOT TESTS INVOLVE?
The proposed MOT revisions come as part of a broader effort to enhance road safety and reduce emissions. Government officials argue that while classic cars are cherished by enthusiasts, they are also more prone to wear and tear, increasing the risk of accidents. Furthermore, many older vehicles were manufactured before modern emissions standards were introduced, meaning they contribute disproportionately to pollution levels.
According to car experts from Number 1 Plates, the stricter MOT rules could be a wake-up call for classic car owners. “While vintage cars are well-maintained by dedicated owners, they still pose safety risks that should be regularly assessed,” a spokesperson stated.
WHO WILL BE AFFECTED?
If the MOT exemption is lifted, any vehicle registered over 40 years ago will have to undergo an annual MOT test like all other cars on the road.
Under the proposed changes, classic cars would be subject to the same stringent assessments as modern vehicles, which include:
• Brakes and suspension checks: Ensuring the stopping power and stability of vintage models meet road safety standards.
• Emissions testing: Older cars may need modifications or tuning to comply with stricter pollution limits.
• Structural integrity inspections: Rust, corrosion, and frame weakness will be scrutinized to prevent structural failures.
3. Keep maintenance records: Proper documentation of maintenance and repairs can provide proof of roadworthiness if questioned.
WHAT’S NEXT?
The government has yet to confirm when—or if—these changes will officially come into force, but consultations are already underway. If approved, the rules could take effect as soon as next year, leaving classic car owners with limited time to prepare.
According to a spokesperson from Number 1 Plates, classic car owners should not wait until the last minute to act. “Ensuring compliance now could save time, money, and unnecessary hassle down the line,” they advised.
For now, UK drivers are urged to stay informed, assess their vehicles’ condition, and prepare for a future where even the most beloved vintage models must meet modern safety and environmental standards. If you own a classic car, the time to act is now.
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THE BUSINESS MAGAZINE FOR WOMEN
The Importance of a Business Plan
Personalised medicine
Your image through another’s lens
The ins and outs of press releases
BIG STORY
KAROLINE LEAVITT
THE YOUNGEST EVER WHITE HOUSE PRESS SECRETARY
ARMOURING
Alex Bailey
WOMEN’S SPORT
Global increase
DYNAMIC AWARDS
Buy your tickets now
BIG STORY
Karoline Leavitt
Dynamic takes a look at the youngest-ever Press Secretary in the histoy of the White House, and the baptism of fire she is up against, especially considering who her boss is
News
4 Upfront: The top international news stories involving women in business
8 In the Right Direction: Good news stories from around the world
Features
6 The Alex Bailey Column ‘Armouring’ – protecting yourself against imposter syndrome
10 The City Girl Column
Pippa Moyle discusses her own selfimage through someone else’s lens
24 Spotlight
Focusing on two women who should be acknowledged more than they currently are
PLATINUM MEDIA GROUP
30 Marketing
How many press releases should I be sending – and when?
Events
12 The Dynamic Awards
Tickets are on sale, and we reveal the 2025 finalists!
Business
22 Women’s sport
The rise in investment and sponsorship in women’s sport around the world
26 The importance of a business plan
How it’s crucial to look ahead within your own business
Wellbeing
32 Personallised medicine
Jasmin Jetchev discusses the importance of precision – or personalised – medicine
34 Sleep aids
While there are many sleep aids available, Tess de Klerk highlights a few lesser known remedies
The decrease in UK employment gap between men and women in the UK: 2014-2024 9.4% > 6.4%
– Ellen Johnson Sirleaf
Art Scene
36 Kellie Miller discusses the works of Felicity Warbrick
Travel
38 Why not take a European city break to somewhere slightly off the beaten track?
Fine Dining
40 ThewitchEZ restaurant, a quirky dining experience in central Brighton
What’s On
42 A brief snapshot of art and culture across Sussex and Surrey
EDITOR’S NOTE
Welcome to this month’s edition of Dynamic.
What ever you may think of her politics, it’s hard to look away when you see the youngest White House Press Secretary in history, Karoline Leavitt, speak. How can someone so young be so unflappable in such a pressured environment? We take a closer look at her life in our Big Story.
Closer to home we hear from Pippa Moyle, who eloquently reminds us that we were/are conditioned to criticise our own appearance and that the awareness of that conditioning can empower us to change our own narrative. Alex Bailey shares how she chooses to use her outward appearance as empowering armour.
Furthermore, we look at how to create an impactful business plan, as well as answering the question of how many press releases a business should send to be effective before going overboard.
We are excited to hear of the finalists for the 2025 Dynamic Business Awards to be held on May 8th in Brighton. There are still some tickets available – but not for long, so grab yours now as it always sells out and is such an aspiring evening for all women.
Our regular feature, Spotlight, hears from two remarkable, brave women who share their stories and inspire. Art brings us beauty and philosophy while Wellbeing takes a look at the future of medicine. And so much more…
HEAD OF DESIGN / SUB EDITOR: Alan Wares alan@platinummediagroup.co.uk
WWEF CONFERENCE
Women business leaders convened at the Ministry of Foreign Affairs of Mongolia on March 22nd to discuss the Forum and exchange views on collaboration. Participants shared ideas and initiatives at the meeting, which will be unified and further explored in separate discussions under preparation works for the WWEF. Training sessions will be organised to help participants effectively present their companies and projects, attract investors, and enhance their competitiveness in the global market.
MONE MOANS
Baroness Michelle Mone has accused the Covid-19 inquiry of being an “establishment cover-up” after their second bid to be made core participants in the probe was rejected. The couple claimed they were subjected to a “politically motivated witchhunt” after the inquiry’s chairwoman denied their application. Their first bid for special access, which came 468 days after the November 17th, 2023 deadline, was rejected at the end of February. Their second attempt also failed, leading to the accusation.
BRITISH BUSINESS BANK ABROAD...
The British Business Bank has committed €20 million to Revaia Growth II, which was closed at €250 million. This second fund follows the success of its first fund, launched in 2021.
With its second fund, Revaia, Europe’s largest all-female-led VC fund, aims to invest in around 12 companies, with ticket sizes ranging from €10 to €30 million, and has already made six investments. About a third of the capital is reserved for followon investments, particularly to support M&A activity among its portfolio companies.
... AND AT HOME
Meanwhile, The British Business Bank’s Start Up Loans programme has delivered £50 million worth of loans to femaleowned businesses in the North West. With 36% of loans provided in the North West going to female entrepreneurs,
the milestone underscores the Bank’s commitment to supporting underrepresented founders in the UK. This compares to government data showing just 18% of smaller companies with employees were female led in 2022.
UPFRONT
THE LATEST BULLETINS FROM AROUND THE WORLD
LEADERS WARNED OVER NDAs
❛ ❛ I like to say it’s an attitude of not just thinking outside the box, but not even seeing the box.”
Safra A Catz
Bosses should be banned from the “improper” use of non-disclosure agreements (NDAs) for low-paid workers in the service, retail or hospitality sectors, a former cabinet minister has said, as she calls for an end to a two-tier system for victims. Louise Haigh, the former transport
secretary, has urged MPs to look beyond high-profile cases linked to the #MeToo movement and advocate for workers in insecure employment who may not have “the means and the confidence to pursue their employers through the courts” to be able to challenge any NDAs.
PRIMARK BOSS LEAVES IN DISGRACE
The former boss of Primark has admitted an “error of judgment” and resigned following an allegation made by a woman about his behaviour towards her in a social situation. Associated British Foods (ABF) said Paul Marchant accepted that his actions fell below
the standards it expected and had resigned with immediate effect. The company said Marchant had apologised to the individual. It later emerged that it was not the first time ABF had investigated Marchant’s conduct.
STARTING A BUSINESS INCREASES CONFIDENCE
Women who start their own businesses report a significant boost in confidence, resilience, and self-belief despite many feeling the stress of ‘entrepreneurial load’, according to new research from Small Business Britain, in partnership with Starling Bank. The research, gathered
from 1,000 female entrepreneurs, found 80% feel more confident in their abilities after launching their business, with 87% feeling happier. However, respondents acknowledged the demands on their time, with 60% struggling to switch off from work and 39% reporting stress and exhaustion.
WALMART HEIR ‘RICHEST WOMAN IN THE WORLD’
Walmart heir Alice Walton has regained the top spot on the list of the richest women in the world, bumping the heir to the L’Oreal cosmetics fortune, Francoise Bettencourt Meyers of France, to second place.
The two women have jockeyed for the top spot for the past five years. In June 2024, Bettencourt Meyers became the first woman to achieve $100 billion in estimated net worth, but Walton later surpassed her as Walmart’s shares rose and L’Oréal’s fell. Forbes’ 39th annual billionaires list includes 406 women, about 13.4% of the 3,028 total worldwide.
MOBILE COSTS HINDERING BUSINESSWOMEN
Recent research shows that the cost of a mobile data package is all that is holding back many female entrepreneurs in developing countries. 45% of women in business in low- and middle-income countries said they did not have regular internet access because of the expense and connection issues.
Nearly 3,000 female entrepreneurs from 96 developing countries, who use their phones to directly engage with customers, receive digital payments and promote their work, contributed to a report by the Cherie Blair Foundation for Women on the challenges women face in the digital economy.
MORE WOMEN BUSINESS TRAVELLERS
Over the past decade, the UK has seen a remarkable rise in women holding senior business positions. Women now hold 42% of board positions in the FTSE 350, meaning more female professionals are travelling globally to lead businesses, close deals, and drive companies forward.
Women make up the majority of professionals on both the buyer and supplier sides of the travel industry. A recent Global Business Travel Association (GBTA) survey found that women represented 67% of travel managers and buyers and 57% of GBTA-affiliated travel supplier and travel management company professionals.
Do what you love and success will follow. Passion is the fuel behind a successful career”
Meg Whitman
TOP 10 FEMALE ENTREPRENEURS IN THE WORLD OF SPORT
Influential online sports magazine ISPO has revealed it list of the most important female entrepreneurs in sports business…
1 Sally Bergesen, Founder, Oiselle
2 Donna Carpenter, Owner and Chair of the Board of Directors, Burton
3 Anne-Laure Descours, former Chief Sourcing Officer, Puma
4 Ellie Evans, founder and CEO, Elle Evans Swimwear
5 Ty Haney, Founder, OutDoor Voices
6 Franziska Hannig, Founder, Inaska
7 Tamara Hill-Norton, Founder, Sweaty Betty
8 Kristen Holmes, Vice President of Performance Science, WHOOP
9 Melanie Hood, Marketing & Communications Director, SCARPA North America
10 Katie Warner Johnson, Founder and CEO, Carbon38
EU READY TO RETALIATE IN TARIFF TRADE WAR WITH US
The European Union has a “strong plan” to retaliate against tariffs imposed by Donald Trump but would prefer to negotiate, the head of the European Commission, Ursula von der Leyen, has said. Since taking office, Trump’s administration has threatened tariffs on goods from around the world. In March, it put tariffs on imported steel and aluminium and said higher duties on cars would come into effect this month.
Von der Leyen, speaking to the European Parliament, said the next sectors facing tariffs would be semiconductors, pharmaceuticals and timber.
We are delighted to have Alex Bailey contributing to Dynamic. She is a Global CEO and Co-Founder, with 20+ years of expertise in HR leadership, psychology, coaching, and organisational change. She specialises in cultural evolution, leadership,and performance, delivering impactful programmes globally while speaking at international events.
T‘Armouring’
Imposter syndrome isn’t just something that women feel; it has become a big topic aimed at women and is often referred to in women’s leadership development programmes. It doesn’t come from nowhere, nor does it always come from women feeling they aren’t good enough, writes Alex Bailey
he use of the word ‘syndrome’ is just awful as it labels it as an illness, making it a depleting topic to discuss and increasing the vulnerability of individuals experiencing it. What it comes from is a judgement by others that is offered in minute behaviours that we can pick up on that is biological in its force and comes from competition in our human species.
I was given very gendered instructions on who to be whilst growing up by many people around me, which shaped who I am, but ‘imposter syndrome’ has never, ever resonated with me.
I’ve noticed through primarily non-verbal communication cues in others’ behaviour whether someone is judging me negatively or not. If we listen to our instinct carefully enough, we just know it, and it normally happens pretty quickly, if not instantly.
We then revert to animalistic cues ourselves to gain favour, like smiling more (monkeys smile more towards those dominant in the group) or tilting our head and offering wider eyes and more eye contact (think Lady Diana), which are submissive behaviours to gain favour.
But often, the first impression is the one that sticks, and you’re then rowing backwards to represent yourself by offering views that might change someone’s assumption of you to enter into a more equal interaction. Further to this, in our digital age, there is subtle online microaggressions to unpick, such as viewing someone’s profile, so they know you have, but not liking their post, or being actively responsive to messages received by responding to a group chat, but not to an individual message at the same time.
I’ve known this for years and only just started to openly explore what I have been doing to overcome and combat this. As a young achiever in school and into my early career, I saw my impression reflected in the eyes of others as being too young and, therefore, too inexperienced to understand whatever the work was we were discussing. My bravery and
“I’ve noticed through primarily non-verbal whether someone is judging
‘Armouring’ Alex Bailey Column
strength sure as hell got me through plenty of those underestimation situations, but today, I want to focus on my armouring.
I know I’ve been doing it for more than 20 years, and perhaps we all do it naturally and subconsciously to some extent, but I know that if we can attend consciously to what we are doing with more skill, we can positively affect outcomes (Cognitive Behavioural Therapeutic approach).
I focus on my physical appearance and style for every important interaction and consider multiple factors that will help me feel I have the ‘armour’ to be strong in the most
non-verbal communication cues in others’ behaviour judging me negatively or not”
challenging situations and conversations, board meetings, pitches or speaking events to hundreds of people.
My armour is the clothes, jewellery, and make-up that gives me the confidence to feel comfortable, to feel professional, to feel feminine, to feel strong and limiting negative judgement by others.
My research with women board leaders (The Lodis Forum) uncovered that many female leaders don’t feel able to truly armour themselves with the authentic styles, colours or fashion that truly represent them until they reach a particular level of credibility of expertise or qualification.
Have you seen more women leaders wearing bright glasses, big earrings and huge necklaces, bright lipstick, statement fashion items at an older age? I have.
I went through phases of steadily developing my armour and stepping into my own style, from black trouser suits in my 20s to Boden dresses and boots in my 30s, and then more blazers and scarves and now ties in my 40s.
Having my own bespoke tailored suit (Gresham Blake) was like owning who I am and want to be for the audiences I now talk to and a bold move. Increasing our boldness with fashion is a hard step, but I found made easier by finding something that was really me authentically.
How can I be an imposter in something I chose and designed to be just for me? And I think it shows, I can see in the event reviews and photos that it’s an armour for me to be me and hold back that judgement.
How do you use your style as your armour?
Thanks to Gresham Blake see my insta @alexbaileybackstage for my armouring experience…
Alex Bailey styled by Gresham Blake Email: Alex@baileyandfrench.com www.baileyandfrench.com Insta @alexbaileybackstage Follow me on LinkedIn: www.linkedin.com/in/ alex-bailey-26562b2/
If there is anything you should stop wearing after the age of 60, it’s the weight of other people’s opinions”
A PATH TO NATURE-POSITIVE FARMING
A coalition of leading companies, including McDonald’s, is taking significant steps to promote regenerative farming practices to enhance nature positivity within the farming and food industries. Recently highlighted through the Sustainable Markets Initiative (SMI), these efforts involve collaboration among farmers and various stakeholders to implement sustainable practices to improve biodiversity and resource management. Central to this initiative
is a commitment to reduce pesticide usage by 10% by 2030 while promoting methods that rejuvenate the earth and create a more resilient agricultural system. The overarching goal is to position farming not just as a means of food production but also as a key player in restoring environmental health and supporting the financial well-being of farmers as they transition into a more sustainable future.
IN THE RIGHT DIRECTION
‘MARTHA’S RULE’ IS TRANSFORMING PATIENT SAFETY
MPs recently discussed “Martha’s Rule,” a patient safety initiative introduced in May 2024 after the tragic death of 13-year-old Martha Mills, who might have survived had her family received timely care. This scheme empowers patients and their families to request urgent care when they feel it’s necessary. Following
its implementation, the House of Commons health committee revealed that 143 English hospitals have committed to the rule, responding to over 2,000 calls for increased patient safety measures. Dr. Henrietta Hughes, the patient safety commissioner for England, noted that this improvement provides valuable insight to enhance support and reduce patient harm.
‘TAKE-AT-HOME’
PILL FOR ENDOMETRIOSIS APPROVED
A groundbreaking daily medication for endometriosis, Relugolix-estradiol-norethisterone, has been approved by England’s National Institute for Health and Care Excellence (Nice). Affecting 10% of women globally, endometriosis is the UK’s second most common gynaecological condition, causing pain during periods, bowel movements, urination, and sex. This ‘first-ofits-kind’ pill will be available to around 1,000 women and those assigned female at birth for whom medical or surgical treatments have failed. Dr Sue Mann, NHS’s national clinical director for women’s health, said the treatment offers greater control, allowing patients to manage their condition at home without frequent appointments. A significant step forward for endometriosis care.
‘DEEP BRAIN STIMULATION’ TRIALS GET UNDER WAY
Researchers at King’s College London, in collaboration with colleagues from Oxford and Cambridge, have launched revolutionary trials to explore deep brain stimulation (DBS) as a potential treatment for addiction. The studies involve recruiting volunteers who struggle with substance use and related mental health issues to participate in innovative procedures that involve implanting electrodes in
their brains. The initiative, known as the Brain-PACER study, aims to tackle neurological disorders, including Parkinson’s disease and obsessive compulsion. Lead surgeon Keyoumars Ashkan emphasises the significance of this research, stating that DBS represents a potent surgical technique that could significantly advance treatment options for patients facing these challenges.
LONDON’S LEVELS OF LETHAL POLLUTANTS FALL SUBSTANTIALLY
Breathing in London’s spring air is much safer now, thanks to the expanded Ultra Low Emission Zone (Ulez) introduced in August 2023. A Greater London Authority report highlights “across the board” air quality enhancements, progressing faster than the national average, with deprived areas seeing notable benefits.
Mayor Sadiq Khan remarked,
“Transformative policies have nearly achieved legal air quality limits this year, a stark contrast to the previously projected 193 years.” Since Ulez’s 2019 launch, nitrogen dioxide levels have dropped by 27%, and PM2.5 particles in outer London are 31% lower than they would have been without the expansion. A true spring clean for the city.
PREGNANT OFFENDERS IN ENGLAND AND WALES TO AVOID PRISON
Campaigners have welcomed new sentencing guidelines in England and Wales, ensuring pregnant offenders avoid jail unless “unavoidable.” Set to take effect in April, the move follows research revealing women in prison are seven times more likely to experience stillbirths than the general population. The Royal College of Midwives and its supporters argue unborn babies face unnecessary risks in prison and shouldn’t suffer for their mother’s crimes.
Critics, however, contend pregnancy shouldn’t exempt offenders from jail. Eleven countries, including Brazil and Italy, already prohibit imprisoning pregnant women, opting for alternatives like house arrest or probation. Women comprise just 16% of violent crime offenders in England and Wales, per 2019 data.
❛
We’re all used to seeing pretty people. I want to see real people...”
Amy Sedaris
THOUSANDS RALLY TO STAND UP FOR SCIENCE
Thousands gathered in cities worldwide to march for science, armed with creative placards like “Girls just want to have funding” and “I look for neurotoxins in your seafood. Still think I don’t need funding?” The grassroots movement, Stand Up for Science, unites those who believe “science is for everyone and benefits everyone,” responding to funding cuts imposed by the Trump administration, including $4bn slashed from biomedical research. Marchers braved chilly temperatures to show support. Dr Theresa Desrochers, a neuroscience professor, highlighted the decades of foundational, publicly funded research behind everyday innovations like medicines and mobiles. A powerful reminder of science’s universal value.
£11M FUND TO PROTECT UK RIVERS
An £11m fund, collected from fines imposed on polluting water companies, will now be dedicated to restoring the UK’s rivers. Initially, there were concerns the Treasury might divert the money elsewhere, but it has since been pledged to river trusts for environmental projects. While modest compared to the £78bn paid in dividends to water
company shareholders over 30 years, the fund is a “welcome step,” said Charles Watson of River Action. The announcement coincides with a landmark High Court ruling classifying chicken manure as industrial waste. This could significantly benefit rivers like the Wye, where mega-farms must now ensure safe manure disposal.
Pippa Moyle, CEO and Founder of the City Girl Network took part in a photoshoot recently, and despite others’ joy, wasn’t fussed about what she saw. Do women need to judge themselves through the lens of others?
My image through someone else’s lens
Afew weeks ago, I was one of three female entrepreneurs selected to be part of a national campaign. An ex-Vogue photographer and her brilliant assistant came down to Brighton solely to capture me, and a team of writers flocked to hear my story. Armed in my yellow suit, it was an empowering experience that I excitedly relayed to friends shortly after.
The whole campaign was centred around championing women who build businesses and elevating unique, inspiring stories. Of the 1,000 businesses that were put forward, it’s an incredible achievement to be one of the three selected—one of my greatest achievements to date, in fact.
Yet, this was the last thing I thought when the social media proofs came through.
Instead, I was paralysed by fear, embarrassment and disgust. The photographs were awful — not the composition nor the quality, but the subject matter: me.
I looked like a squirrel with puffy cheeks, a double chin, chunky teeth and a half smile. I couldn’t possibly allow this to go onto the internet for the whole world to see. They’ll laugh, troll, and turn it into a meme. I could lose everything I’d ever worked for. I can’t believe that this is how I look.
“Crushingly, 60% of women avoid important life activities because they don’t like the way they look...”
The reaction overruled any sense of achievement I had. And it happens all the time.
Every photograph, video, and digital depiction of me brings out a visceral need to criticise. The more confident I become in my ambition, the less confident I am in the body that’s driving it forward. I’m able to empower over 150,000 women across the country yet frequently disempower myself.
In a perfect world, you would be reading this in shock that anyone can react like this. Yet, this is probably one of the most relatable things I’ve ever written.
A day later, with the confirmation that those were the best photographs for their vision, I signed off the proofs and watched them fly onto the internet. I then emailed the Dynamic Editor, Tess, to share my latest column angle: why I instantly jumped to insulting my appearance rather than celebrating one of the greatest achievements of my career to date.
To be a Dynamic Woman is not to have it all but to be it all. It’s to live in motion, even when the world is trying to freeze-frame you into a single image. And it’s to challenge societal expectations – not just the ones out there, but the ones we’ve absorbed ourselves. The day I saw my own face on that campaign, I realised how easy it was to become my harshest critic. But I also realised I had a choice: to look again. And this time, to see more.
The moment I came out of my self-critiquing trance, I recalled the multiple societal constraints that caused it to happen in the first place. As Naomi Wolf famously argued in 1990, when a woman starts to gain more power, societal
beauty standards become stricter. These impossible beauty standards are there to keep women distracted, insecure and compliant.
Barbara Fredrickson and Tomi-Ann Roberts formed the Self-Objectification Theory in 1997 to explain how women and girls are socialised to internalise an outsider’s perspective on their own bodies. We’re trained to constantly monitor how we appear to others rather than how we feel, adopting an observer’s gaze towards our own bodies. It can lead to body shame, anxiety, decreased performance and disordered eating.
Then there’s the classic Laura Mulvey’s 1975 theory of The Male Gaze, explaining how mainstream media often creates images of women designed to appeal to a patriarchal lens—even when women are the creators. She argues that our eyes are subconsciously trained to see women in a certain light, connecting back to the Self-Objectification Theory as we internalise the male gaze onto our own selves.
There’s a high chance that you are familiar with these theories, amongst the numerous statistics that link a lack of self-confidence to societal conditioning. This includes statistics such as 88% of women compare their bodies to images that they see in the media, with 50% of those making negative comparisons (Journal of Eating Disorders, 2019) And, crushingly, 60% of women avoid important life activities because they don’t like how they look (Dove Global Beauty and Confidence Report, 2016).
It is an act of radical rebellion to refuse to be part of the 60%.
As the squirrel-like photo buried itself onto the screens of thousands of onlookers, I forced myself to see it through a different lens. This was helped considerably by the fact that it was met with praise and congratulation from my community—not the memes that I had dreaded, and not a single critique at the time of writing this.
“It is an act of radical rebellion to refuse to be part of the 60%”
Instead, I saw a woman in a yellow suit with funky glasses, perfectly messy brown hair and the ability to take on the world – and I, for one, love to be her.
£99 EACH | £900 FOR A TABLE OF 10 DRINKS RECEPTION • THREE-COURSE MEAL • NETWORKING • CHARITY RAFFLE • ENTERTAINMENT • INSPIRATIONAL SPEAKERS
to be a part of an event that many inspirational businesses contribute to our community…”
Rachel Watkyn OBE
Tiny Box Company
“It is crucial that we honour and showcase such talented women in order that they are recognised and so that we can provide role models to the next generations…”
Alison Jones, Partner, Kreston Reeves
The Dynamic Awards 2025 finalists announced
The region’s most outstanding businesswomen have been unveiled as finalists for the 2025 Dynamic Awards!
The annual awards recognise, reward and celebrate the remarkable achievements of businesswomen across the South-East. Finalists were meticulously chosen by a distinguished panel of judges, consisting of industry experts and influential business leaders. The judging process involved sifting through hundreds of entries, pre-scores, face-to-face interviews, visits and a judges’ meeting in Brighton.
Maarten Hoffmann, organiser of the event and Managing Director of Platinum Media Group, comments: “Once again, we received a record number of entries and it was an immense challenge for judges to select the finalists.
“We are so proud to produce an event that empowers future generations by showcasing the incredible leadership and innovation of today’s female trailblazers. By honouring their success, we inspire the next wave of women leaders to continue pushing boundaries and shaping the future of business.”
Winners will be unveiled at a highly anticipated gala dinner on May 8th at The Grand Brighton. This must-attend event will bring together influential business leaders and esteemed guests from across the region, offering an unforgettable evening where guests can feel inspired, make valuable connections and celebrate the power of women in business.
Tickets can be purchcased online www.platinummediagroup.co.uk
“The quality of applicants was exceptionally high. It was so hard to differentiate between these incredible women”
Abi Selby, Spabreaks.com
THE 2025 FINALISTS
INSPIRATIONAL AWARD
Sponsored by Moneycorp
Ali Fisher, Plans With Purpose
Alison Callwood, Sammi-Select
Carole Gilling-Smith, The Agora Clinic
Claire Elmes, Inspire You Wellbeing
Kimberley Shamtally, Muscle Mechanics
Molly Ellis, Project Accountability
FUTURE TALENT OF THE YEAR
Sponsored by MDHUB
Ashleyn Brown, The Grand Brighton Bex Cross, DCTR
Emily Salmon, Adelphi Group of Companies
Jamie Todd, Hyve Managed Hosting
Laura Fisher
Lauren Lucas, Wightlink
PROFESSIONAL SERVICES AWARD
Sponsored by Enablists
Attieh Fard, Fard Solicitors
Clare Moss, Hemisphere Freight Services
Dawn Redpath, Business Surrey
Hayley Jones, Heart and Soul Accounting
Helen Bailey, Aviatrix
Jo O’Connell, JellyRock PR & Marketing Ltd
PROPERTY PROFESSIONAL OF THE YEAR
Sponsored by Innovation Capital Team
Agi Gamski, MJC Construction & Refurb
Lucy Dawe, Lawton & Dawe Properties
Rachael Smith, Light House Studio
Rebecca Geer, Oakdene Mortgages
Vashikeh Clarke, Star Property Group
Zoe Masterson, Joint Living
COMMUNITY HERO AWARD
Sponsored by Rosemary French OBE
Jenny Rayner, The Lucy Rayner Foundation
Kathryn Mills, Delight Kaye Moors, Drum Studios
Natasha Britton, Parable Dance CIC
Sam Mishra, The Medical Massage Lady
Sarah Gobran, Guildford Shakespeare Company
BEST CUSTOMER SERVICE AWARD
Sponsored by Tisshaws Family Law
Camille Pierson, Float Spa
Katie Cheeseman, Natural Light Wellness Spa
Lisa McWilliams, Hempwell Ltd
Rebecca Newman–Smith, Ashton Care
Sara Howden, Wightlink
Sophie Reed, South Coast Home Care
WOMEN
IN TECH
Sponsored by Sussex & Surrey Institute of Technology
Lorraine Ellery Matthews, Hedges & Hurdles Country Skills & Crafts
Mandira Moitra Sarkar, Mandira’s Kitchen
Sophia Lorimer, Fine-Tuned Wardrobe
Stella Gurney, Woodfire Ltd
Susan Luxford, Timeless Toys UK
MD OF THE YEAR
Sponsored by FRP Advisory
Carole Gilling-Smith, The Agora Clinic
Hannah Morgan, The GelBottle Inc
Kate Lester, Diamond Logistics
Kayleigh Graham, Lily England
Rebecca Newman-Smith, Ashton Care
Sarah Daly, Home Instead Guildford and Woking
BUSINESS GROWTH AWARD
Sponsored by Creative Pod
Deborah Scott, Artemis Aerospace
Jacqueline Berryman, Tulleys Farm
Kate Lester, Diamond Logistics
Samantha Pewsey, People Finding Consultancy
Sophie Baldwin, Double Digit Ltd
Ailsa Cunningham, The English Soap Company
COMPANY OF THE YEAR
Sponsored by Wellesley
Barwells Solicitors
Boley Nutraceuticals
DabApps
GBH Law
Lily England
The English Soap Company
KAROLINE LEAVITT THE WHITE HOUSE’S YOUNGEST EVER PRESS SECRETARY
Even in a society that actively seeks to encourage young talent in any field, Karoline Leavitt’s rise to the role of White House Press Secretary at the age of 27 has been remarkable. Her assurance in the role is astounding at such a tender age, although it is sad that she didn’t choose a better boss. It is an ascension that the press has admired — whether political journalists or lifestyle writers.
That said, that’s largely where any mutual admiration ends as, backed by her employer, she cuts a strong, robust, even vicious figure at White House press conferences. Leavitt is no fan of the mainstream, established media - press or broadcast – except for those who favourably carry her and her President’s message.
Dynamic looks at the rapid ascent of a political prodigy.
Karoline Leavitt is an American political aide and government official serving as the 36th White House press secretary in the second Trump administration since January 2025. At 27, she is the youngest White House press secretary in history and the highest-ranking member of Generation Z to serve in the executive branch of the United States federal government.
During the first Trump administration (2017-2020), Leavitt was a presidential writer and assistant press secretary. By 2022, she was a spokesperson for MAGA Inc, and she served as the national press secretary for Donald Trump’s 2024 presidential campaign, a role which ultimately sealed her appointment as Press Secretary within the new administration.
EARLY LIFE AND EDUCATION
Karoline Claire Leavitt was born and raised in New Hampshire. Her family owned an ice cream shop and a used truck dealership. She attended Central Catholic High School over the state line in nearby Lawrence, Massachusetts, graduating in 2015. She then attended Saint Anselm College, where she received a scholarship to play softball. She evidently graduated to hardball, at least in political terms, later.
During her college years, Leavitt became politically active with strong support for the first Trump presidency. Her opeds in the college newspaper include a defence of Trump’s 2017 travel ban and a critique of the news media, something she would carry into her elevated profession. She founded Saint Anselm College’s first broadcasting club. While in college, Leavitt worked at Hearst Television WMUR-TV. She graduated in 2019 with a bachelor’s degree in communications and politics.
CAREER
During her education at Saint Anselm College, Leavitt interned at Fox News. The summer before her senior year of college, she interned as a writer in the White House Office of Presidential Correspondence. She returned briefly after her 2019 graduation before joining the White House Press Office as an assistant press secretary under Kayleigh McEnany. Following the conclusion of the first Trump administration, she was hired as the communications director for Republican U.S. representative Elise Stefanik from New York.
Leavitt differentiated herself with a brazen style that resembled Trump’s and gained right-wing supporters, including Lauren Boebert, Ted Cruz, and her mentor Elise Stefanik.
“During her college years, Leavitt became politically active with strong support for the first Trump presidency.”
She criticised her primary opponent, Matt Mowers, with references to “the swamp” (something Trump had often cited he wanted to ‘drain’) and “establishment Republicans”. The New York Times described the candidates as ideologically similar and suggested the primary election was a matter of tone rather than policy.
In September of that year, she won the Republican primary in a surprise victory but lost the general election to Democratic incumbent Chris Pappas by eight percentage points. She declined to run again in 2024.
In 2022, Leavitt announced she was running for the US House of Representatives in New Hampshire’s 1st District. The Republican primary attracted attention because both candidates were former Trump administration staffers.
TRUMP PRESS SECRETARY
In January 2024, Leavitt accepted the role of national press secretary for Donald Trump’s 2024 presidential campaign.
“She
In one press appearance on CNN This Morning, she gave her first national warning of her disdain for adversarial debate when she was removed from being on air for criticising CNN’s debate moderators. Leavitt was also an instructor for Project 2025’s “Conservative Governance 101” training programme, a project Trump originally denied any involvement or interest in.
assumed office on January 20th, 2025, making her the youngest White House press secretary ever appointed at just 27 years, four months and 27 days.”
WHITE HOUSE PRESS SECRETARY
Upon Donald Trump’s Presidential Election victory at the end of 2024, he chose Leavitt as his White House Press Secretary to succeed Karine Jean-Pierre. She assumed office on January 20th, 2025, making her the youngest White House Press Secretary ever appointed at just 27 years, four months and 27 days.
Leavitt delivered her first White House press conference on January 28th, 2025. During that masterclass in press control she announced that independent journalists and
influencers could also apply for press credentials. This contravenes a long-standing protocol established between the White House and the White House Correspondents’ Association (WHCA), originally established in 1914.
While it’s noble and arguably progressive that the Press Secretary wishes to bring in new blood, perhaps offering a new perspective, the WHCA is concerned that any adversarial or uncomfortable questions the press association knows to ask may never be asked.
In addition, on February 25th, Leavitt announced that her team would determine who gets to enjoy privileged and limited access to spaces such as Air Force One and the Oval Office. Again, the announcement was criticised by the
WHCA, who claimed that the move would undermine the independence of a free press in the United States.
Her style and tone of delivery at press conferences mix hard-nosed, no-nonsense realpolitik, disdain for the press professionals, and some dismissive, brick-wall gestures. In short, she is the perfect press liaison for Donald Trump.
by showing sometimes un-Presidential rudeness to those who disagree with them.
Between them, they operate a pincer movement on the press and media. Remember Trump’s first press conference during his first term when he dismissed CNN as a ‘fake news’ outlet? That phrase has stuck, and now Trump has someone upfront to do that bidding for him, apeing her boss’s disdain
+THE WHITE HOUSE CORRESPONDENTS’ ASSOCIATION (WHCA)
The White House Correspondents’ Association (WHCA) is an organisation of journalists who cover the White House and the president of the United States. The WHCA was founded on February 25, 1914, by journalists in response to an unfounded rumour that a United States congressional committee would select which journalists could attend press conferences of President Woodrow Wilson.
The WHCA operates independently of the White House. Membership application is made online and granted by the association based on criteria. Historically, notable issues handled by the WHCA were the credentialing process, access to the president and physical conditions in the White House press briefing rooms. Its most high-profile activity is the annual White House Correspondents’ Dinner, which is traditionally attended by the president and covered by the news media, in which a de facto political truce is observed.
Since the inaugural dinner with President Calvin Coolidge in 1924, every president has attended at least one WHCA dinner – except one. Guess who?
In February 2025, the White House announced that the WHCA would no longer determine which outlets allow the president access.
Additionally, like with the President, fact-checkers are often hired over time to confirm or deny statements made during press conferences, and they had to make several notable corrections after her first conference. Her first few months have seen her work cut out. On March 26th, less than two months into her tenure, Leavitt issued a statement regarding the astonishingly unprofessional behaviour of Defence Secretary Pete Hegseth’s invitation to a journalist from The Atlantic news outlet to a private,
“Her style and tone of delivery at press conferences mix hard-nosed, no-nonsense realpolitik, disdain for the press professionals, and some dismissive, brick-wall gestures.
In short, she is the perfect press liaison for Donald Trump.”
classified WhatsApp group discussing foreign policy and military planning.
In what Ben Bradlee (Editor of The Washington Post as it uncovered the Watergate scandal 50 years ago) would have called a ‘non-denial denial’, Leavitt sought damage control, not by denying the story, but by accusing the Editor-in-Chief of The Atlantic of being ‘an anti-Trump hater’ (is that not a double-negative?) and a ‘registered Democrat’. Instead, she fought back by stating the public should trust Pete Hegseth and the Trump administration’s account over that of a ‘biased journalist’. Heinous accusations, all.
If nothing else, Leavitt’s comments sparked debate about journalistic integrity, government transparency, and the handling of classified information in the Trump administration.
Trump and Leavitt in the Oval Office
TROUBLE
As a result of her 2022 House of Representatives campaign, Leavitt faced a Federal Election Commission (FEC) complaint alleging her campaign and treasurer illegally accepted campaign donations over the legal limit and never repaid her donors. In January 2025, Leavitt disclosed that $326,370 in 17 amended filings in unpaid campaign debts she had failed to disclose for several years. Roughly $200,000 of the debt was composed of illicit campaign donations made in excess of campaign finance limits she never paid back, in violation of campaign finance laws.
“She gave birth to their son in July 2024. She had planned to go on maternity leave, but changed her mind after seeing the attempted assassination of Donald Trump”
friend, and he’s my rock. He’s built a very successful business himself, so now he’s fully supportive of me building success in my career.”
Given her position within the White House, the FEC is carefully considering its options; it takes her flouting of those finance laws seriously. Critics have pointed out that the unreturned money leaves her open to a conflict of interest, given who the donors are.
PERSONAL LIFE
Leavitt is married to Nicholas Riccio, a real estate developer 32 years older than her. They announced their engagement in December 2023 and were married in a private ceremony.
While Leavitt acknowledges that hers is a ‘very atypical love story’, it was still considered odd enough for certain aspects of the press and media – albeit not the political parts – to feel the need to question her life choices.
Karoline confirmed that she had dealt with those initial doubts about how the 32-year age gap would impact the relationship. “It’s a very atypical love story, but he’s incredible,” she gushed. “He is my greatest supporter, he’s my best
Even odder, though, is that not one single column inch has been dedicated to what her husband thinks about the age gap and the life choices he has also made. It seems to be the woman’s obligation to justify an ‘atypical’ relationship.
She gave birth to their son in July 2024. She had planned to go on maternity leave, but changed her mind after seeing the attempted assassination of Donald Trump in Pennsylvania the same month and resumed her professional duties four days after giving birth. That is a kind of dedication any boss would bend over backwards for.
LEGACY PLANNING
However, as impressive as her early CV is – and it is an astonishing achievement, given that she has risen to the status she has in such a short time and at such a young age – there is an almighty downside.
Being Press Secretary to someone with such little regard for his nation’s economy, the environment, the health and social welfare of his people, the US Constitution, history and international law is a role in which the incumbent has to leave every ounce of common decency at the door in order to function. Conversely, and far more sinisterly, it is a role that may well be carried out with full connivance and approval of the President’s behaviour.
Donald Trump himself, notwithstanding wanting a trade war with virtually everyone, the annexation of Canada, the imperial takeover of Greenland, and the desecration of the US economy as we know it, now believes he can run for a third term in office. This is banned under the 12th and 22nd Amendments of the US Constitution, and even though the protocols in place make it effectively prohibitive to allow a waiver of that amendment, that will not stop him from trying.
This may lead to a crossroads for Karoline Leavitt by the end of 2028. If she maintains her role for the entire presidential term (a slim chance, given Trump’s past behaviour), she will need to work out what to do next in her career, by which time she will still only be 31.
Given how divisive and toxic Trump’s first few weeks back in DC have been, it would take careful planning on Leavitt’s part to ensure none of that toxicity sticks to her. There is too much potential there to have it wasted on Trump’s largesse, and Trump’s alone.
Publicity shot of Leavitt during her campaign for the Republican primary in New Hampshire, 2020
Global revenue in women’s sport on the increase
By Tess de Klerk
Women’s sports have steadily risen in recent years, gaining popularity and attracting more investment. According to Deloitte, global revenues in the sector are expected to surpass an impressive £1.8 billion by 2025. This marks significant growth from around £1.4 billion in 2024, representing a threefold increase in value over just four years.
Leading the way is women’s basketball, which is set to top the revenue charts with more than £790 million this year – up 44% from previous figures. Meanwhile, women’s football is projected to grow from £585 million in 2024 to £650 million in 2025. This signals a notable shift, as basketball overtakes football in earnings, though both remain strong.
Deloitte attributes much of this growth to commercial revenue, which is expected to make up 54% of the total by 2025. In comparison, more traditional income streams like broadcasting are predicted to contribute only 25%, with match-day earnings at 21%.
Another major challenge is match-day revenue, with average attendance at just 1,713 spectators and adult ticket prices around £7.20. Many clubs are finding it difficult to break even, often compared to a “start-up” requiring ongoing investment before turning a profit.
FIFA’s report also highlights the lack of women in managerial roles, with only 22% of head coaches in women’s clubs being female. Jill Ellis, FIFA’s chief football officer, stressed the need for systemic changes to increase opportunities for women in coaching and leadership positions.
“Upcoming tournaments, such as the Rugby Women’s World Cup in England and the FIFA Women’s World Cup in Brazil in 2027, are expected to further boost popularity and revenues.”
These findings paint a mixed picture for women’s sports. While the growth and commercial potential are obvious, financial and structural challenges need urgent attention. Interest in women’s sports continues to rise, particularly in the UK, where events like the Rugby Women’s World Cup are generating excitement. But to ensure sustainable growth, stronger infrastructure and investment are needed.
Jennifer Haskel, Deloitte’s insights lead, pointed out that rising social media engagement with women athletes is attracting brands that previously overlooked sports sponsorships, opening up new investment and commercial opportunities.
However, despite these promising figures, a recent FIFA report paints a less optimistic picture. It highlights the financial struggles facing many women’s football clubs worldwide, with the average salary for female players at just £8,430. Even more concerning, 67% of top-tier clubs are operating at a loss, raising questions about financial sustainability.
Upcoming tournaments, such as the Rugby Women’s World Cup in England and the FIFA Women’s World Cup in Brazil in 2027, are expected to further boost popularity and revenues. These events highlight the increasing commercial appeal of women’s sports and the opportunities for smart investment and engagement.
While Deloitte’s outlook is optimistic, stakeholders - from brands to investors - need to tackle core challenges and increase investment to ensure that women’s sports can continue to break barriers, creating a more inclusive and thriving industry for generations to come in the UK and beyond.
The ongoing success of the Lionesses, who won the 2022 UEFA Women’s Championship, has exponentially grown participation, audiences and revenue in the women’s game in England
In our exclusive Spotlight feature, we highlight women who are doing good things in their community. They’re not always seen but we think they should be.
SP OTLIGH T
Leah Boxell
Leah Boxell, Founder and CEO of Enablists
From Chaos to Enabling: Leah talks of her journey of resilience and empowerment
Life shapes us through challenges, and my journey to founding Enablists has been anything but ordinary. Marked by adversity, resilience, and a deep desire to help others, I now dedicate my work to empowering businesses and individuals to navigate uncertainty and thrive.
A CHILDHOOD OF HARDSHIP AND SURVIVAL
My story began with heartbreak. At just five years old, I lost my baby brother and, not long after, witnessed another brother being kidnapped at knifepoint. My home life was unstable and filled with verbal and physical abuse. By 12, I was taking on small jobs to contribute to my family, and by 14, I helped my mother take the brave step of moving to a women’s refuge. Adjusting to new schools and balancing responsibilities, I quickly learned that resilience wasn’t just about getting through each day. It was about finding ways to keep moving forward.
By 16, I was financially independent. The weight of adulthood came early, but it instilled in me a work ethic and determination that shaped my future. Those years of struggle taught me a lesson I carry with me today: resilience isn’t about avoiding hardship; it’s about using it as a foundation for strength.
CREATING ENABLISTS: TURNING PAIN INTO PURPOSE
Enablists was built with a simple yet powerful mission: enable, empower and deliver. We don’t just offer strategies; we offer support, helping leaders manage chaos and turn challenges into opportunities. Every struggle carries the potential for growth, and I’ve made it my life’s work to help others see that, too.
Two moments in my career stand out. First, my role as Silver Command for NHS Professionals, where I helped deploy healthcare workers to the front lines as quickly as possible. Second, sharing my story with women in prison. Standing before them, I saw reflections of my younger self, people who had faced immense challenges but still had untapped potential. That experience reinforced my belief that, with the right support, anyone can rewrite their story.
A CALL TO ACTION: HOW CAN WE ENABLE OTHERS?
Resilience isn’t about being unbreakable; it’s about adapting, learning, and using challenges as a foundation for growth. The lessons I’ve learned in navigating uncertainty, problem-solving under pressure, and turning adversity into opportunity are the same principles that drive business success.
“Resilience isn’t about being unbreakable; it’s about adapting, learning, and using challenges as a foundation for growth.”
Lucy Hughes
Lucy Hughes, developed MarinaTex, a biodegradable plastic alternative made from fish waste and red algae. Her innovation won the 2019 UK James Dyson Award and gained recognition for its impact on sustainable materials.
Despite growing up in London, I’ve always been drawn to the ocean. As a trained – and keen – marine conservation diver, I’ve spent countless hours beneath the surface, and it’s long been a source of inspiration, calm, and purpose.
MarinaTex began with a simple but radical belief: nature already knows how to deal with waste – we just need to design in harmony with it.
As a product designer deeply concerned about the environmental crisis, I couldn’t ignore that products had become part of the problem. Even many so-called ‘sustainable’ materials rely heavily on land- and water-intensive resources — and very few truly compost back into the soil. My final-year university project took me on an unexpected path: experimenting with fish waste and algae in my kitchen to create a home-compostable material. That prototype went on to win the 2019 National and International James Dyson Award, and what started as a student concept quickly evolved into a mission-driven company.
There have been plenty of challenges—from navigating complex supply chains to being a young woman asking hard questions in rooms dominated by legacy industries. But the moments I’m most proud of are when our work shifts perceptions: when we inspire a brand to rethink its packaging, or when a student gets in touch after researching MarinaTex for a school project.
“We’re not here to offer a ‘greener’ version of the problem. We’re here to challenge the problem at its root.”
I believe sustainability shouldn’t be a luxury or a compromise — it should be the baseline. We’re not here to offer a ‘greener’ version of the problem. We’re here to challenge the problem at its root.
Today, we create compostable films and coatings from seafood waste. These are materials designed to replace problematic single-use plastics across packaging and agriculture. Our mission is rooted in circular innovation: turning untapped natural waste into harm-free, high-performance materials. For me, it’s about designing with nature, not against it.
Being featured in this Spotlight is a privilege. It reminds me that building a solution-oriented business—as a woman and with a team that truly believes in its purpose—is something worth celebrating.
I want others—especially women and young people—to know that you don’t need a lab coat or a boardroom to drive change. Sometimes, all it takes is an idea, a kitchen counter, and a bit of stubborn optimism.
STUART ROBINSON, UNIVERSITY OF SUSSEX
The importance of a business plan
Business plans are often perceived as exclusive to corporations or limited companies, yet they hold immense value for sole traders and businesses looking to diversify or navigate new opportunities.
A business plan provides:
• Validation of business ideas: It serves as a tool to assess whether your business concept is viable.
• Planning and strategy: You can create a comprehensive sales, marketing, and operations roadmap.
• Problem identification: Potential challenges can be foreseen and addressed before they become significant issues.
• Objective setting: Clearly defined targets enable you to measure progress effectively.
• Financial insights: Understanding what funding you require is crucial for sustainable growth.
matters. Documenting your plan also highlights any gaps or weaknesses that need addressing, serving as a benchmark for evaluating business performance down the line.
Collaborating with your team during the plan's development can foster a culture of commitment and drive, leading to collective ownership of the business vision. Moreover, if you are searching for external funding, a robust and meticulously prepared business plan can be your make instead of a break. It is a persuasive tool that helps articulate your vision to potential stakeholders and investors, while also proving useful in recruiting key personnel or forming strategic partnerships.
“Creating a business plan encourages deeper reflection around your business strategies.”
• Attracting support: A compelling business plan can persuade investors and lenders to support your venture.
WHY WRITE A BUSINESS PLAN?
Creating a business plan encourages deeper reflection around your business strategies. It forces you to articulate your goals and outlines a clear path for the next one to three years or even longer.
Drafting a business plan helps you concentrate on essential activities. By prioritising these, you eliminate distractions, allowing you to focus valuable resources on what truly
Tailoring your plan to meet the specific interests of your intended audience can enhance effectiveness. Consider discussing any particular issues your bank manager or investors may wish to see addressed or following any templates they provide.
CRAFTING YOUR BUSINESS PLAN
An effective business plan should be clear, concise, and anchored in accurate, relevant information. While detail matters, presenting too much can overwhelm the reader, so it is essential to strike the right balance. Here are key elements to include:
1. Conciseness: Ensure your plan focuses on essential information while omitting unnecessary jargon.
2. Avoid overcomplication: Detailed analyses and
ofsupporting information can be included in an appendix for ease of reference.
3. Professional presentation: Begin with a cover page, include a table of contents, and ensure the document is neatly formatted. Then, start with an executive summary that succinctly encapsulates the main points.
“The initial section of your business plan should detail the history and structure of your business. Outline when your business started, its evolution, and any significant milestones.”
4. Reality-based projections: Avoid overly optimistic forecasts, which could lead to financial mismanagement and erode stakeholder trust if reality falls short.
5. Seek feedback: Once drafted, obtaining input from trusted colleagues or mentors can help refine the plan, pinpointing areas that may be unclear or unconvincing.
UNDERSTANDING YOUR BUSINESS AND PRODUCTS
The initial section of your business plan should detail the history and structure of your business. Outline when your business started, its evolution, and any significant milestones. If your venture is a startup, provide insight into your industry background and any progress made towards launching your business.
Discuss the ownership structure and highlight what makes your product or service distinctive. Describe its benefits, address any drawbacks, and explain how you intend to mitigate these issues moving forward.
Additionally, detail any significant factors affecting your industry, such as regulations, technology trends, or competitive landscapes. Understanding the context in which you operate will provide valuable insights for your planning.
MARKET ANALYSIS AND COMPETITION
An in-depth analysis of your market landscape is vital. Start by identifying the specific segments your business will target, documenting potential customers' characteristics, and identify trends that influence their purchase decisions.
Assess the size of each market segment and estimate your expected market share, focusing particularly on the trends shaping your industry, such as growth potential or evolving consumer preferences. A clear understanding of your current customer base and their demographics will also help you tailor your offerings effectively.
Next, conduct a competitive analysis. Identify your main competitors, examining their strengths and weaknesses relative to your product or service. Consider what factors might entice customers to choose your offering over others, and outline your strategies for responding to competitor actions without demeaning their efforts.
MARKETING AND SALES STRATEGY
Defining how you position your product or service in the marketplace is essential. Will it be regarded as a premium offering with a high price tag or a
cost-effective option aimed at budget-conscious consumers? Emphasise the unique benefits of your offering and determine which marketing messages resonate most with your target audience.
Your pricing strategy is another critical component of your business plan. Evaluate how sensitive your customers are to price changes and determine your pricing structure accordingly. Examine profit margins across different product lines, identifying areas where costs can be cut or sales can be boosted.
When it comes to marketing your products or services, consider the most effective promotional methods for each market segment. This could involve leveraging social media, direct marketing, traditional advertising, or public relations. If you intend to pursue new marketing strategies, start on a small scale to mitigate risks associated with larger marketing investments.
“Address any skill gaps within your team and outline your plans for recruitment and training, including timelines and associated costs. “
Evaluate the sales channels you plan to utilise to engage your target customers. Will you sell directly to consumers, use retail partners, or operate through e-commerce platforms? It's critical to compare your current distribution methods against industry standards and competitor practices to identify potential areas for improvement.
Finally, analyse your sales processes to ensure they are cost-efficient. This means accounting for all associated costs, including management time and logistical expenses, when calculating the long-term viability of your sales approach.
Assess how long it takes to close sales and collect payments, understand the average sales value, and identify loyalty trends among your customers.
MANAGEMENT AND PERSONNEL STRUCTURE
The management and personnel section of your business plan should detail your company's organisational structure, highlighting your team's key skills and experiences. It’s important to clarify how your management team covers critical areas such as production, sales, marketing, finance, and administration.
Address any skill gaps within your team and outline your plans for recruitment and training, including timelines and associated costs. Understanding the efficiency of your workforce is essential; compare productivity metrics like employee retention rates and output to industry standards to gauge your team's performance effectively.
Also, showcase your commitment to the business and your management team's commitment. This could be illustrated through financial investments made or time devoted to building the company. Consider how your business would cope with the unexpected loss of a key team member and outline any strategies you have in place to maintain motivation and morale among staff.
decision-making, especially when seeking funding or investor confidence. If your IT infrastructure forms a cornerstone of your operations, discuss its strengths and areas needing improvement.
Lastly, ensure you address any relevant quality or regulatory standards your business adheres to, such as ISO certifications. Meeting these standards ensures compliance and can serve as a competitive advantage.
FINANCIAL FORECASTS
Your financial forecasts are vital to your business plan, converting your strategic insights into quantifiable data. Start by providing historical financial information spanning the last three to five years, if available. Include detailed sales figures broken down into categories—such as product types or customer demographics—along with gross margins associated with each segment.
Highlight movements in key working capital components like stock, trade debtors, and creditors. Use relevant ratios—such as stock turnover and debtor days—to paint a realistic picture of your financial health.
“When projecting financial performance, explain your assumptions clearly, ensuring they align with the broader narrative of your business plan.”
BUSINESS OPERATIONS
In this section, discuss the capacity and efficiency of your business operations. Begin by evaluating your premises—are they suitable for your current and future needs? Consider the advantages and disadvantages of your location and whether expansion or relocation may benefit your operations.
Examine your production facilities: assess how modern and capable your equipment is and whether it meets the current and anticipated demand. Furthermore, identify your key suppliers, detailing how they are selected and managed and the reliability of their delivery.
Make sure to outline the management information systems in place—these are crucial for tracking sales, inventory, and quality control. Reliable systems are critical for informed
Include an up-to-date balance sheet and profit and loss account, explaining any significant changes in profitability, cash flow, or working capital. Comparison with industry benchmarks can provide context for your forecasted figures.
When projecting financial performance, explain your assumptions clearly, ensuring they align with the broader narrative of your business plan. For instance, if you expect market competition to increase, reflect that in a decrease in profit margins. Your forecasts should be ambitious and realistic, accounting for potential challenges like shifts in market conditions or customer behaviours.
In your financial forecasts, think through various scenarios—consider the implications of changes in sales volume or price fluctuations, and factor in a contingency to your financing requirements.
Finally, should you require assistance developing detailed financial forecasts, reach out to small business advisors at banks or support organisations, who can often provide valuable insights and resources.
How many press releases should I be aiming for?
In the world of public relations, the question of how many press releases to send often pops up. It’s a bit like asking, “How long is a piece of string?” The answer, unsurprisingly, isn’t one-size-fits-all. It hinges on various factors, including your objectives, the nature of your news, and the audience you’re aiming to reach.
THE TEMPTATION OF MASS DISTRIBUTION
Imagine you’ve got a shiny new product, and you’re itching to tell the world. The instinct might be to blast out a press release to every media outlet under the sun. After all, casting a wide net should catch more fish, right? Not necessarily.
Mass distribution can lead to your press release landing in the inboxes of journalists with zero interest in your industry. This scattergun approach often results in your carefully crafted news being ignored or, worse, marked as spam. Moreover, it can dilute your brand’s image, making it seem like you’re shouting into the void without a clear message or target.
THE POWER OF A TARGETED APPROACH
On the flip side, a more surgical method involves sending your press release to a select group of journalists and publications that align closely with your industry and audience. This strategy requires more legwork—researching the right contacts, understanding their beats, and tailoring your message accordingly.
The benefits? You’re more likely to get coverage that resonates with your target audience. Journalists appreciate receiving relevant pitches, increasing the chances of your news being picked up and shared. This approach fosters stronger relationships with media professionals, paving the way for future collaborations.
STRIKING THE RIGHT BALANCE
How do you determine the optimal number of press releases to send? It’s a balancing act. Here are some guidelines to consider:
• Quality over quantity: Focus on the newsworthiness of your content. If you have something genuinely newsworthy, don’t hesitate to share it. However, avoid sending press releases for the sake of it. Journalists can spot filler from a mile away.
“Casting a wide net should catch more fish, right? Not necessarily.”
• Timing is everything: Be mindful of when you send your press releases. Timing can significantly impact the success of your announcement. For instance, midweek mornings are often considered optimal for distribution. According to Pressfarm, “Determining the optimal time to send a press release is essential for maximising its impact and grabbing the attention of journalists.”
• Know your audience: Tailor your distribution list to include media outlets and journalists who cover topics relevant to your news. This targeted approach increases the likelihood of your press release being picked up.
SUGGESTED PRESS RELEASE FREQUENCY GUIDE
Type of business/ organisation Suggested press release frequency Examples of newsworthy events
Startups/ SMEs Once every 2–3 months
E-commerce & retail Once per month (max)
Technology & SaaS Companies Every 4–6 weeks
Corporate & large enterprises 1–2 times per month
Non-profit organisations Quarterly or as needed
Event-based businesses 1–2 times per event
PR agencies & marketing firms
Product launches, funding rounds, major partnerships, industry awards
New product releases, seasonal sales, brand collaborations
Software updates, new features, cybersecurity reports, major client wins
Case-by-case basis Client campaigns, industry trends, white paper releases
• Monitor and adjust: Keep an eye on the performance of your press releases. Which ones garnered attention? Which fell flat? Use this data to refine your strategy moving forward.
KEY TAKEAWAYS FROM OUR FREQUENCY GUIDE
• Consistency matters, but quality trumps quantity. Sending too many press releases can lead to media fatigue.
• Some industries require more frequent updates (e.g., technology), while others can space out their announcements without losing impact.
• If you don’t have meaningful news, don’t force it. A weak press release can do more harm than good.
• Seasonality plays a role – retail and e-commerce businesses should capitalise on seasonal trends, while corporate entities should time releases around quarterly financial updates.
results, as you’re reaching journalists who are more likely to be interested in your news.
What are the best days to send a press release?
Mid-week days like Tuesday and Wednesday are often considered optimal for press release distribution. Timing your press release strategically can help you avoid getting lost in the daily sea of information journalists receive.
“The number of press releases you send should be dictated by the quality and newsworthiness of your content”
PRESS RELEASE DISTRIBUTION FAQS
How often should I send press releases?
A: There’s no hard and fast rule. It depends on the frequency of your newsworthy events. However, avoid overwhelming journalists with too many releases, as this can lead to them tuning out your communications.
Is it better to send press releases to as many outlets as possible?
Not necessarily. A targeted approach often yields better
Should I follow up after sending a press release?
A polite follow-up can be beneficial, but avoid being overly persistent. Give journalists time to review your release before reaching out.
Can I send the same press release multiple times?
It’s generally not advisable to send the exact same press release multiple times. However, if you have new information or updates, sending a revised version is acceptable.
In the end, the number of press releases you send should be dictated by the quality and newsworthiness of your content and a thoughtful distribution strategy that respects the time and interests of the journalists you’re reaching out to.
newsbywire.com
News By Wire is rapidly growing as one of the world’s leading press release services
Getting to know
personalised medicine
By Jasmin Jetchev
Often referred to as precision medicine, personalised medicine brings together cutting-edge technologies such as genomics, proteomics, and metabolomics. But what do these terms mean? Genomics involves studying an individual’s entire set of DNA, which includes all their genes. By analysing genomic data, healthcare providers can identify genetic risks for certain diseases and tailor treatments to each individual.
Proteomics looks at proteins on a large scale, examining how they function and their structures. Since proteins are essential for almost all cellular processes, studying them can reveal how diseases develop and how best to treat them.
Metabolomics focuses on examining metabolites within a biological sample. Because metabolites are the end products of cellular actions, looking at them provides insights into a person’s health and helps guide personalised treatments.
These technologies offer detailed information about a patient’s genetic and biological processes, allowing for more accurate disease risk predictions and more targeted treatment.
For example, in cancer care, personalised medicine is making waves. Rather than relying solely on generic chemotherapy, oncologists can study genetic mutations in a person’s tumour. This information helps choose therapies that are most likely to work, reducing side effects and improving treatment success.
PRESENT-DAY USES
Personalised medicine is already making a big difference in various fields:
Pharmacogenomics: This area looks at how genetic differences affect drug responses. By understanding a patient’s genetic profile, doctors can prescribe medications that are more effective and have fewer side effects, optimising treatment for each person.
Genetic testing: This can identify genetic risks for conditions like breast cancer or hereditary heart issues. Armed with this knowledge, individuals can make informed choices about preventive measures and lifestyle changes to potentially avoid disease.
Chronic disease management: Conditions such as diabetes and heart disease can benefit from a personalised care
approach. Tailored lifestyle advice, diet plans, and medications can lead to better disease management and outcomes.
Rare diseases: In many rare diseases, genetics are key to diagnosis and treatment. Personalised medicine enables precise diagnoses and targeted therapies that consider specific genetic variations.
LOOKING FORWARD
The future of personalised medicine is full of promise, with several trends expected to reshape healthcare:
AI and big data: As we gather more data and technologies like AI advance, we’ll get better at predicting how diseases might progress and how well treatments will work by spotting patterns and insights not obvious to humans.
Preventive care focus: As we learn more about genetics, healthcare will increasingly focus on prevention. By identifying at-risk individuals early, we can implement lifestyle or medical changes well before any symptoms appear.
Customised vaccines: The development of immunotherapies and vaccines is set to become more personalised. Tailored vaccines could improve their effectiveness against various infections and even cancer.
Patient engagement: Personalised medicine likely will encourage people to play a more active role in their health. With access to genetic and health data, individuals can make informed health choices, encouraging better adherence to treatment plans.
ETHICAL AND SOCIAL CONSIDERATIONS
With personalised medicine’s promise comes ethical issues related to data privacy, genetic discrimination, and access to care. Addressing these challenges is crucial for a fair healthcare system.
Personalised medicine is a game-changer, bringing more precise, effective, and patient-centred treatments to the table. As research and technology push forward, personalised approaches will become a regular part of clinical practice. By appreciating each patient’s uniqueness, personalised medicine aims to provide healthcare that meets the distinct needs of everyone, ultimately leading to better health outcomes and patient satisfaction. The faster-personalised medicine can be implemented across the board, the better.
medicine
“Personalised medicine is a game-changer, bringing more precise, effective, and patient-centred treatments to the table.”
Are these lesser-known
By Tess de Klerk
It seems as if everyone is pursuing a perfect night’s sleep these days. Sleep hacking is a thing, and you’ll find advice ranging from the perfect bedroom temperature to staying hydrated throughout the night.
Supplements are tried and tested, with many of us aware of natural sleep aids such as chamomile, valerian, and magnesium. At the same time, we may shy away from those that we aren’t familiar with. This article delves into some less commonly known but potent sleep aids. Whether you need to reset your internal clock with melatonin, calm your racing mind with L-Theanine, or improve your mood with 5-HTP, understanding these supplements may put you on the path to restful slumber
5-HTP: SEROTONIN’S PRECURSOR
5-Hydroxytryptophan (5-HTP) is a compound the body naturally makes from tryptophan, an essential amino acid. It’s a precursor to serotonin, a neurotransmitter that significantly regulates mood, anxiety, and sleep. By boosting serotonin levels, 5-HTP can potentially improve sleep quality and promote a sense of calm.
How it works: 5-HTP increases serotonin production in the brain. Higher serotonin levels can contribute to the production of melatonin, the hormone that regulates sleep-wake cycles. Benefits: Besides improving sleep, 5-HTP may enhance mood and reduce anxiety, making it suitable for individuals dealing with stress-related sleep issues.
“Sleep hacking is a thing, and you’ll find advice ranging from the perfect bedroom temperature to staying hydrated throughout the night.”
“Always consult with a healthcare professional before starting any supplement” lesser-known sleep aids for you?
Suitability: Those experiencing mood disturbances, mild anxiety, and insomnia due to stress may find 5-HTP beneficial. However, it’s crucial to consult with a healthcare provider if you are taking medications like antidepressants due to potential interactions.
MELATONIN:
THE SLEEP HORMONE
Melatonin is a hormone your body naturally produces to regulate the sleep-wake cycle. It’s often used as a supplement to help with insomnia or to reset the body’s internal clock, like when experiencing jet lag.
How it works: Melatonin supplements mimic the effects of the natural hormone, signalling to the brain that it’s time to sleep, thus facilitating an easier and faster onset of sleep.
Benefits: Known for its efficacy in regulating sleep patterns, melatonin is beneficial for those with inconsistent sleep schedules or circadian rhythm disorders.
Suitability: Travellers, shift workers, or anyone needing to adjust their sleep-wake cycle can benefit from melatonin. It’s also suitable for individuals seeking non-habit-forming sleep aids.
L-THEANINE: THE RELAXATION AMINO ACID
L-Theanine, an amino acid found in tea leaves, is renowned for promoting relaxation without sedation, making it a valuable sleep aid.
How it works: L-Theanine increases the production of alpha waves in the brain, inducing a state of relaxed alertness. It can also enhance GABA and dopamine levels, which help to improve mood and induce sleep.
Benefits: In addition to relaxation, L-theanine may improve the quality of sleep by reducing stress and anxiety, leading to a more restful night.
Suitability: This is perfect for those who need to unwind and calm their minds before bed, especially if stress or racing thoughts keep them awake.
GABA: THE CALMING NEUROTRANSMITTER
Gamma-aminobutyric acid (GABA) is a neurotransmitter that helps inhibit nerve transmission in the brain, leading to calming effects.
How it works: GABA reduces neuronal excitability, promoting relaxation and reducing anxiety, paving the way for better sleep.
Benefits: GABA supplementation may improve the time taken to fall asleep and increase the duration of deep, restorative sleep.
Suitability: Individuals with anxiety-related insomnia often find GABA supplements beneficial. It’s a natural choice for those seeking a calming effect without prescription medication.
GLYCINE: THE SWEET SLEEP-PROMOTING AMINO ACID
Glycine is an amino acid that supports numerous bodily functions, including sleep regulation.
How it works: Glycine lowers core body temperature and speeds up sleep onset, enhancing sleep quality and reducing daytime fatigue.
Benefits: It promotes sleep and contributes to metabolic health and cognitive function, making its benefits multifaceted.
Suitability: Ideal for individuals struggling to fall asleep or staying asleep. Glycine can be particularly beneficial for those needing improved cognitive function alongside better sleep.
Always consult with a healthcare professional before starting any supplement to ensure it suits your health needs and won’t interact with other medications.
By KELLIE MILLER
NEVER TWICE THE WORKS OF FELICITY WARBRICK
Felicity Warbrick’s art represents nature and, in contrast, what it means to be human. She features found objects, photos, dwellings, and natural items like trees, twigs, and branches.
Her work and processes pay homage to the ancient Greek pre-Socratic philosopher Heraclitus (c.500 BC), who lived in Ephesus, part of the Persian Empire. Heraclitus is described as a flux theorist because he believed in materialism, the idea that matter always changes.
He said, “No wo/man ever steps in the same river twice, for it’s not the same river, and s/he’s not the same wo/man.”
“Fragility
and vulnerability are themes that reoccur in her works, and both are reflected in the characteristics of human beings and nature.”
This quote reflects the impermanence and ever-changing nature of life. He understood that the world shifted constantly, and nothing stayed the same. Because of his despair at human nature and his propensity for melancholy, he is referred to as the “weeping philosopher.”
Like Felicity, Heraclitus’ work explores the unity of opposites. In her case, it is human versus nature rather than the battle to balance harmony and justice in strife. A constant challenge for humans is working with nature, not against it. To express these concepts, she employs original print techniques called mono-printing (‘mono’ meaning one).
Once she has created her imagery, be it using woodcut, drypoint or soap methods, each imprint is unique due to the variation in the pressure of ink and the impermanence of the soap, which can produce no more than six images. There is repetition yet difference, further echoing Heraclitus.
“She/He”
“Crown of Light”
“Fire”
“Residue”
She says, “The mono-print drawing process only picks up a limited detail, and the soap can only be carved to a certain thickness before it becomes too fragile to handle.”
Fragility and vulnerability are themes that reoccur in her works, and both are reflected in the characteristics of human beings and nature. Architecture and history are significant to her as a creative resource. Inspiration also comes from found images captured while travelling through landscapes on train journeys, as well as her extensive collection of early souvenir travel books, discarded postcards and photograph albums. Her original prints portray a powerful cinematic quality due to composition, tonal palette and subject matter.
Kellie Miller is an artist, curator, critic and gallery owner. www.kelliemillerarts.com
“No wo/man ever steps in the same river twice, for it’s not the same river, and s/he’s not the same wo/man.”
“Pears”
“Tiny Island”
Alternative family
By Tess de Klerk
We’re fortunate to have fantastic, family-friendly destinations on our doorstep. London is choc-a-bloc full of world-
class attractions, many with free entry. Paris has Disneyland, while Amsterdam never bores. When planning a family holiday, though, it is worth considering venturing beyond
NUREMBERG, GERMANY
Nuremberg enchants with its storybook streets and variety of attractions, making it an unexpectedly perfect city break for families. Known for its rich history, the city combines the medieval and the modern-day in a family-friendly setting.
The Nuremberg Castle offers both history and stunning views of the city, while the Nuremberg Toy Museum is a favourite with its fascinating exhibits spanning centuries of play. For more interactive fun, Playmobil FunPark is a short drive away and is ideal for younger children.
The city is compact and perfect for exploration on foot, though efficient trams and buses are always available. Do try the local Nuremberg Bratwurst, apparently loved by everyone and conveniently available at food vans throughout the old town.
the usual tourist spots for adventure, culture and history. Here are some of my favourite destinations when travelling with kids.
KOTOR, MONTENEGRO
Kotor’s scenic beauty is something to write home about, with its majestic bay and medieval town, it’s an enticing destination for families who want both city and outdoor experiences. As a UNESCO World Heritage site, Kotor’s blend of history and natural beauty creates something really special. Climbing the ancient city walls is a must for magnificent views over the Bay of Kotor. The hike to the San Giovanni Fortress may be challenging, but it is worth it, with scenic views that will captivate people of all ages. Exploring beyond the town, families can take a boat trip across the bay to the island of Our Lady of the Rocks, where stories of legends and myths will have their imaginations going wild. Kotor is a unique blend of history and nature that makes it a top pick for families looking to experience the best of both worlds.
“The city is compact and perfect for exploration on foot”
family city breaks
GHENT, BELGIUM
Often overshadowed by its more famous neighbours, Ghent stands out with its mix of medieval architecture, vibrant culture, and family-friendly activities. Less than 25 minutes by train from Bruges, it’s a destination that offers plenty without the crowds.
Explore Gravensteen Castle, a historical gem where children can let their imaginations roam amidst ancient dungeons and turrets. A canal boat tour provides a unique view of Ghent’s picturesque scenery and striking Gothic architecture. Kids will enjoy climbing the Belfry of Ghent, offering panoramic views of the city’s skyline.
Ghent’s cultural scene is rich and welcoming for families, with interactive museums and an exciting event calendar suitable for all ages. Navigating the city is straightforward, thanks to a convenient mix of buses, trams, and walking paths.
YORK, UK
Rich with history and filled with various attractions, York offers families a fantastic city break that both teaches and entertains. This picturesque city is steeped in cultural heritage that intrigues visitors of all ages. The National Railway Museum is a highlight;
its vast collection appeals to train enthusiasts and casual visitors alike.
The Shambles, a picturesque street with medieval buildings, is perfect for a leisurely family stroll, with store favourites like the Harry Potter shop.
For those interested in history’s darker side, ghost walks and the York Dungeon tell thrilling stories of the city’s past. Affordable attractions abound, too, like walking the ancient city walls or visiting the beautiful York Minster with its exquisite stained glass.
“The National Railway Museum is a highlight”
ThewitchEZ Whimsical Dining
By Claire Cilliers
If you’re looking for a dining experience with a twist in Brighton, ThewitchEZ is the place to be. This quirky restaurant brings together comfort food and fun, conjuring a haunted atmosphere that makes dining an experience.
“The menu is a homage to Ewelina and Zaneta’s Polish and German roots”
When you first arrive, you’re greeted by a dimly lit entrance and the quirky instruction to press a doorbell to “conjure a witch.” Although our host wasn’t dressed in costume, this playful touch set the stage for an evening that was all about home-cooked food and not taking anything too seriously.
Once inside, you pass through a gothic staging area and
enter a warmly lit dining room that feels like something out of Bram Stoker’s Transylvania. With boarded windows and heavy red curtains, the ambience is warm and cosy. The decor is infused with personal touches from the owners, Ewelina Kus and Zaneta Vaughan-Spruce. It features vintage portraits and haunting images that reflect their family memories of Halloween parties and snowy après-ski holidays. One of the many great touches is the blackand-white silent films eerily projected on the walls.
The menu is an homage to Ewelina and Zaneta’s Polish and German roots, showcasing comfort food inspired by their travels through the Alpine regions of Europe. The highlight for us was the sheer size of the portions. We couldn’t help but gasp when our meals arrived, prompting Ewelina to point to a photo of her grandmother
and share her wisdom: “When serving friends and family, the portions must be generous.” That philosophy is the heart of what they do, and it’s clear they take it to heart as you dig into your meal.
With a variety of dishes to choose from, including Polish pierogi with ever-changing fillings, 'Little Hooves' potato dumplings, and a hearty Hungarian hunter’s stew loaded with beef, pork, and venison, there’s something from many people’s home countries.
We especially loved the Czech fried cheese, which was gooey and delicious. Another standout was the Bavarian chicken schnitzel—absolutely massive and perfectly paired with beetroot mashed potatoes. A refreshing tomato salad on the side provided a nice break from our plates' rich flavours.
But ThewitchEZ isn’t just a restaurant; it’s a mix of history and vibe. Ewelina and Zaneta started off in 2007 as graphic and website designers, but their joint passion for food led them to open this quirky establishment. The witchy theme came from a playful comment by a friend, and they’ve made it their own in the best possible way. The owners refurbished the old Choccywoccydoodah site themselves, covering the walls with photos of family and friends, making it feel like a true labour of love.
adds a fun flair to the dining experience. Plus, the fact that it’s a child-free zone means a more relaxed vibe, which is perfect given the haunted decor and some truly spooky images adorning the walls.
“The witchy theme came from a playful comment by a friend, and they’ve made it their own in the best possible way.”
Adding to the intrigue, the restaurant is said to be haunted by a nun who can be spotted gliding through a bricked-up archway at night. Whether you believe it or not, it definitely
This year, Ewelina and Zaneta have started a cooking academy where you can learn how to craft your own pierogi. It’s a fantastic opportunity for those looking to dive deeper into the culinary traditions that inspire their menu and adds a personal touch to the whole experience.
ThewitchEZ is all about fun and whimsy while enjoying generous portions of comfort food. Plus, it’s one of the few places in Brighton where you can enjoy a proper Swiss fondue! (pre-booking required for the fondue)
ThewitchEZ, 3 Meeting House Lane, Brighton BN1 1HB thewitchez.co.uk
CRAWLEY
TULIP FESTIVAL AT TULLEY’S FARM
Welcome spring 2025 at Tulley’s Farm with Tulleys Tulip Fest! Explore over 1.5 million Tulips across 100 varieties, creating a vibrant kaleidoscope of color. Enjoy Dutchinspired street food and drinks in the Secret Garden. New for 2025, wander light-up trails, visit Tulipa Lake, capture moments at the Whispering Windmill, ride the observation wheel, and experience Tulip Nights and street characters for an unforgettable spring celebration.
Tulley’s Farm, Nr Crawley Throughout April tulipfarm.co.uk/
MICHELHAM 80,000 DAFFODILS AT MICHELHAM PRIORY
Celebrate spring at Michelham House Priory Gardens near Hailsham, Sussex, with a stunning display of over 80,000 daffodils in 18 varieties. Peaking in March to April, visitors will enjoy vibrant blooms, including the ‘Dutch Master’, gardener’s favorite ‘Carlton’, and the beautiful ‘Sempre Avanti’. Also featured are white varieties like ‘Misty Glen’ and dwarf types such as ‘Tête-à-tête’.
Michelham Priory Throughout April sussexpast.co.uk/
WHAT’S ON...
A brief snapshot of art and culture in the region
SOUTHAMPTON HAMILTON
Lin-Manuel Miranda’s award-winning musical Hamilton is touring the UK for the first time, coming to Mayflower Theatre for six weeks starting March 18, 2025. The show chronicles the life of Alexander Hamilton, an immigrant and key figure in America’s founding. With a diverse score blending hip-hop, jazz, and Broadway, it features direction by Thomas Kail and choreography by Andy Blankenbuehler. Hamilton has won 11 Tony Awards and multiple other accolades.
Mayflower Theatre, Southampton
Dates throughout April in to May www.mayflower.org.uk/whats-on/hamilton-2025/
BRIGHTON SKY WALK EXPERIENCE
Adrenaline junkies, head to Brighton for the Sky Walk at the Brighton i360! This thrilling open-air walk atop the pod is available every weekend at 9 am. Participants must be at least 10 years old (those aged 10-17 need an adult). Arrive by 8:30 am for safety checks. Tickets are £55 per person, and the experience lasts about an hour. Visit the website for more details.
Brighton i360
Dates throughout April in to May www.brightoni360.co.uk/tickets/sky-walk
PETWORTH SPRING FESTIVAL
Visit Petworth House and Park, West Sussex, from April 5th to 27th for the annual Spring Festival, celebrating the season with stunning bulb displays, workshops, talks, and family activities. Highlights include the Makers Market on April 5th and 6th featuring artisan gifts, various talks for gardening enthusiasts from April 22nd-27th, a family fun trail, a community bluebell art installation, and vibrant spring flowers in the Pleasure Garden.
Petworth House and Park April 5th-27th nationaltrust.org.uk/visit/sussex/petworth/ pring-festival-at-petworth
GUILDFORD HELLFIRE COMEDY CLUB
Spice up your night at the Hellfire Comedy Club! Enjoy a delicious curry, crafted by our chefs, paired with beer, wine, or soft drinks while experiencing entertainment from rising comedians. Held monthly, each event features a unique Curry and Comedy combo, accompanied by traditional Indian sides, fragrant rice, and naan. A vegetarian curry option is always available for guests.
G-Live, Guildford April 17th trafalgartickets.com/g-live-guildford/en-GB/search?term=hellfire
GODALMING WINKWORTH NATURE PHOTOGRAPHY COMPETITION AND EXHIBITION
Win a chance to exhibit your photography at Winkworth Arboretum. Calling all photographers and nature enthusiasts! We are offering nature and amateur photographers an opportunity to exhibit their photographs of Winkworth Arboretum this spring.
The theme for the competition is ‘Tranquillity’. Whether it’s the gentle play of sunlight filtering through the trees, the seasonal colours, or the quiet stillness of the water, there’s no better place to showcase your talent and share the peaceful moments that nature offers.
Winkworth Arboretum, Godalming Until April 28th winkworth.arboretum@nationaltrust.org.uk
WINCHESTER AROUND THE WORLD IN 80 SPECIES
Join Marwell Zoo this Easter for an exciting journey “Around the World in 80 Species” from April 5 to 21! Families can explore diverse animal habitats, collect a Marwell Explorer Passport, and earn an Explorer badge. Interactive storytelling, animal keeper talks, and insights into conservation projects await visitors. Enjoy live performances, global cuisine from various food outlets, and capture memorable moments throughout the park, all while supporting wildlife conservation efforts.
Winchester, Marwell Zoo 5 – 21 April 5th-21st marwell.org.uk/plan-your-visit/zoo-events/easter/
