Dynamic takes a look at the youngest-ever Press Secretary in the histoy of the White House, and the baptism of fire she is up against, especially considering who her boss is
News
4 Upfront: The top international news stories involving women in business
8 In the Right Direction: Good news stories from around the world
Features
6 The Alex Bailey Column ‘Armouring’ – protecting yourself against imposter syndrome
10 The City Girl Column
Pippa Moyle discusses her own selfimage through someone else’s lens
24 Spotlight
Focusing on two women who should be acknowledged more than they currently are
PLATINUM MEDIA GROUP
30 Marketing
How many press releases should I be sending – and when?
Events
12 The Dynamic Awards
Tickets are on sale, and we reveal the 2025 finalists!
Business
22 Women’s sport
The rise in investment and sponsorship in women’s sport around the world
26 The importance of a business plan
How it’s crucial to look ahead within your own business
Wellbeing
32 Personallised medicine
Jasmin Jetchev discusses the importance of precision – or personalised – medicine
34 Sleep aids
While there are many sleep aids available, Tess de Klerk highlights a few lesser known remedies
The decrease in UK employment gap between men and women in the UK: 2014-2024 9.4% > 6.4%
– Ellen Johnson Sirleaf
Art Scene
36 Kellie Miller discusses the works of Felicity Warbrick
Travel
38 Why not take a European city break to somewhere slightly off the beaten track?
Fine Dining
40 ThewitchEZ restaurant, a quirky dining experience in central Brighton
What’s On
42 A brief snapshot of art and culture across Sussex and Surrey
EDITOR’S NOTE
Welcome to this month’s edition of Dynamic.
What ever you may think of her politics, it’s hard to look away when you see the youngest White House Press Secretary in history, Karoline Leavitt, speak. How can someone so young be so unflappable in such a pressured environment? We take a closer look at her life in our Big Story.
Closer to home we hear from Pippa Moyle, who eloquently reminds us that we were/are conditioned to criticise our own appearance and that the awareness of that conditioning can empower us to change our own narrative. Alex Bailey shares how she chooses to use her outward appearance as empowering armour.
Furthermore, we look at how to create an impactful business plan, as well as answering the question of how many press releases a business should send to be effective before going overboard.
We are excited to hear of the finalists for the 2025 Dynamic Business Awards to be held on May 8th in Brighton. There are still some tickets available – but not for long, so grab yours now as it always sells out and is such an aspiring evening for all women.
Our regular feature, Spotlight, hears from two remarkable, brave women who share their stories and inspire. Art brings us beauty and philosophy while Wellbeing takes a look at the future of medicine. And so much more…
HEAD OF DESIGN / SUB EDITOR: Alan Wares alan@platinummediagroup.co.uk
STARTING A BUSINESS INCREASES CONFIDENCE
Women who start their own businesses report a significant boost in confidence, resilience, and self-belief despite many feeling the stress of ‘entrepreneurial load’, according to new research from Small Business Britain, in partnership with Starling Bank. The research, gathered
from 1,000 female entrepreneurs, found 80% feel more confident in their abilities after launching their business, with 87% feeling happier. However, respondents acknowledged the demands on their time, with 60% struggling to switch off from work and 39% reporting stress and exhaustion.
WALMART HEIR ‘RICHEST WOMAN IN THE WORLD’
Walmart heir Alice Walton has regained the top spot on the list of the richest women in the world, bumping the heir to the L’Oreal cosmetics fortune, Francoise Bettencourt Meyers of France, to second place.
The two women have jockeyed for the top spot for the past five years. In June 2024, Bettencourt Meyers became the first woman to achieve $100 billion in estimated net worth, but Walton later surpassed her as Walmart’s shares rose and L’Oréal’s fell. Forbes’ 39th annual billionaires list includes 406 women, about 13.4% of the 3,028 total worldwide.
MOBILE COSTS HINDERING BUSINESSWOMEN
Recent research shows that the cost of a mobile data package is all that is holding back many female entrepreneurs in developing countries. 45% of women in business in low- and middle-income countries said they did not have regular internet access because of the expense and connection issues.
Nearly 3,000 female entrepreneurs from 96 developing countries, who use their phones to directly engage with customers, receive digital payments and promote their work, contributed to a report by the Cherie Blair Foundation for Women on the challenges women face in the digital economy.
MORE WOMEN BUSINESS TRAVELLERS
Over the past decade, the UK has seen a remarkable rise in women holding senior business positions. Women now hold 42% of board positions in the FTSE 350, meaning more female professionals are travelling globally to lead businesses, close deals, and drive companies forward.
Women make up the majority of professionals on both the buyer and supplier sides of the travel industry. A recent Global Business Travel Association (GBTA) survey found that women represented 67% of travel managers and buyers and 57% of GBTA-affiliated travel supplier and travel management company professionals.
Do what you love and success will follow. Passion is the fuel behind a successful career”
Meg Whitman
TOP 10 FEMALE ENTREPRENEURS IN THE WORLD OF SPORT
Influential online sports magazine ISPO has revealed it list of the most important female entrepreneurs in sports business…
1 Sally Bergesen, Founder, Oiselle
2 Donna Carpenter, Owner and Chair of the Board of Directors, Burton
3 Anne-Laure Descours, former Chief Sourcing Officer, Puma
4 Ellie Evans, founder and CEO, Elle Evans Swimwear
5 Ty Haney, Founder, OutDoor Voices
6 Franziska Hannig, Founder, Inaska
7 Tamara Hill-Norton, Founder, Sweaty Betty
8 Kristen Holmes, Vice President of Performance Science, WHOOP
9 Melanie Hood, Marketing & Communications Director, SCARPA North America
10 Katie Warner Johnson, Founder and CEO, Carbon38
EU READY TO RETALIATE IN TARIFF TRADE WAR WITH US
The European Union has a “strong plan” to retaliate against tariff s imposed by Donald Trump but would prefer to negotiate, the head of the European Commission, Ursula von der Leyen, has said. Since taking office, Trump’s administration has threatened tariff s on goods from around the world. In March, it put tariff s on imported steel and aluminium and said higher duties on cars would come into effect this month.
Von der Leyen, speaking to the European Parliament, said the next sectors facing tariff s would be semiconductors, pharmaceuticals and timber.
‘Armouring’ Alex Bailey Column
strength sure as hell got me through plenty of those underestimation situations, but today, I want to focus on my armouring.
I know I’ve been doing it for more than 20 years, and perhaps we all do it naturally and subconsciously to some extent, but I know that if we can attend consciously to what we are doing with more skill, we can positively affect outcomes (Cognitive Behavioural Therapeutic approach).
I focus on my physical appearance and style for every important interaction and consider multiple factors that will help me feel I have the ‘armour’ to be strong in the most
non-verbal communication cues in others’ behaviour judging me negatively or not”
challenging situations and conversations, board meetings, pitches or speaking events to hundreds of people.
My armour is the clothes, jewellery, and make-up that gives me the confidence to feel comfortable, to feel professional, to feel feminine, to feel strong and limiting negative judgement by others.
My research with women board leaders (The Lodis Forum) uncovered that many female leaders don’t feel able to truly armour themselves with the authentic styles, colours or fashion that truly represent them until they reach a particular level of credibility of expertise or qualification.
Have you seen more women leaders wearing bright glasses, big earrings and huge necklaces, bright lipstick, statement fashion items at an older age? I have.
I went through phases of steadily developing my armour and stepping into my own style, from black trouser suits in my 20s to Boden dresses and boots in my 30s, and then more blazers and scarves and now ties in my 40s.
Having my own bespoke tailored suit (Gresham Blake) was like owning who I am and want to be for the audiences I now talk to and a bold move. Increasing our boldness with fashion is a hard step, but I found made easier by finding something that was really me authentically.
How can I be an imposter in something I chose and designed to be just for me? And I think it shows, I can see in the event reviews and photos that it’s an armour for me to be me and hold back that judgement.
How do you use your style as your armour?
Thanks to Gresham Blake see my insta @alexbaileybackstage for my armouring experience…
Alex Bailey styled by Gresham Blake Email: Alex@baileyandfrench.com www.baileyandfrench.com Insta @alexbaileybackstage Follow me on LinkedIn: www.linkedin.com/in/ alex-bailey-26562b2/
If there is anything you should stop wearing after the age of 60, it’s the weight of other people’s opinions”
A PATH TO NATURE-POSITIVE FARMING
A coalition of leading companies, including McDonald’s, is taking significant steps to promote regenerative farming practices to enhance nature positivity within the farming and food industries. Recently highlighted through the Sustainable Markets Initiative (SMI), these efforts involve collaboration among farmers and various stakeholders to implement sustainable practices to improve biodiversity and resource management. Central to this initiative
is a commitment to reduce pesticide usage by 10% by 2030 while promoting methods that rejuvenate the earth and create a more resilient agricultural system. The overarching goal is to position farming not just as a means of food production but also as a key player in restoring environmental health and supporting the financial well-being of farmers as they transition into a more sustainable future.
IN THE RIGHT DIRECTION
‘MARTHA’S RULE’ IS TRANSFORMING PATIENT SAFETY
MPs recently discussed “Martha’s Rule,” a patient safety initiative introduced in May 2024 after the tragic death of 13-year-old Martha Mills, who might have survived had her family received timely care. This scheme empowers patients and their families to request urgent care when they feel it’s necessary. Following
its implementation, the House of Commons health committee revealed that 143 English hospitals have committed to the rule, responding to over 2,000 calls for increased patient safety measures. Dr. Henrietta Hughes, the patient safety commissioner for England, noted that this improvement provides valuable insight to enhance support and reduce patient harm.
‘TAKE-AT-HOME’
PILL FOR ENDOMETRIOSIS APPROVED
A groundbreaking daily medication for endometriosis, Relugolix-estradiol-norethisterone, has been approved by England’s National Institute for Health and Care Excellence (Nice). Affecting 10% of women globally, endometriosis is the UK’s second most common gynaecological condition, causing pain during periods, bowel movements, urination, and sex. This ‘first-ofits-kind’ pill will be available to around 1,000 women and those assigned female at birth for whom medical or surgical treatments have failed. Dr Sue Mann, NHS’s national clinical director for women’s health, said the treatment offers greater control, allowing patients to manage their condition at home without frequent appointments. A significant step forward for endometriosis care.
‘DEEP BRAIN STIMULATION’ TRIALS GET UNDER WAY
Researchers at King’s College London, in collaboration with colleagues from Oxford and Cambridge, have launched revolutionary trials to explore deep brain stimulation (DBS) as a potential treatment for addiction. The studies involve recruiting volunteers who struggle with substance use and related mental health issues to participate in innovative procedures that involve implanting electrodes in
their brains. The initiative, known as the Brain-PACER study, aims to tackle neurological disorders, including Parkinson’s disease and obsessive compulsion. Lead surgeon Keyoumars Ashkan emphasises the significance of this research, stating that DBS represents a potent surgical technique that could significantly advance treatment options for patients facing these challenges.
LONDON’S LEVELS OF LETHAL POLLUTANTS FALL SUBSTANTIALLY
Breathing in London’s spring air is much safer now, thanks to the expanded Ultra Low Emission Zone (Ulez) introduced in August 2023. A Greater London Authority report highlights “across the board” air quality enhancements, progressing faster than the national average, with deprived areas seeing notable benefits.
Mayor Sadiq Khan remarked,
“Transformative policies have nearly achieved legal air quality limits this year, a stark contrast to the previously projected 193 years.” Since Ulez’s 2019 launch, nitrogen dioxide levels have dropped by 27%, and PM2.5 particles in outer London are 31% lower than they would have been without the expansion. A true spring clean for the city.
PREGNANT OFFENDERS IN ENGLAND AND WALES TO AVOID PRISON
Campaigners have welcomed new sentencing guidelines in England and Wales, ensuring pregnant offenders avoid jail unless “unavoidable.” Set to take effect in April, the move follows research revealing women in prison are seven times more likely to experience stillbirths than the general population. The Royal College of Midwives and its supporters argue unborn babies face unnecessary risks in prison and shouldn’t suffer for their mother’s crimes.
Critics, however, contend pregnancy shouldn’t exempt offenders from jail. Eleven countries, including Brazil and Italy, already prohibit imprisoning pregnant women, opting for alternatives like house arrest or probation. Women comprise just 16% of violent crime offenders in England and Wales, per 2019 data.
❛
We’re all used to seeing pretty people. I want to see real people...”
Amy Sedaris
THOUSANDS RALLY TO STAND UP FOR SCIENCE
Thousands gathered in cities worldwide to march for science, armed with creative placards like “Girls just want to have funding” and “I look for neurotoxins in your seafood. Still think I don’t need funding?” The grassroots movement, Stand Up for Science, unites those who believe “science is for everyone and benefits everyone,” responding to funding cuts imposed by the Trump administration, including $4bn slashed from biomedical research. Marchers braved chilly temperatures to show support. Dr Theresa Desrochers, a neuroscience professor, highlighted the decades of foundational, publicly funded research behind everyday innovations like medicines and mobiles. A powerful reminder of science’s universal value.
£11M FUND TO PROTECT UK RIVERS
An £11m fund, collected from fines imposed on polluting water companies, will now be dedicated to restoring the UK’s rivers. Initially, there were concerns the Treasury might divert the money elsewhere, but it has since been pledged to river trusts for environmental projects. While modest compared to the £78bn paid in dividends to water
company shareholders over 30 years, the fund is a “welcome step,” said Charles Watson of River Action. The announcement coincides with a landmark High Court ruling classifying chicken manure as industrial waste. This could significantly benefit rivers like the Wye, where mega-farms must now ensure safe manure disposal.
Pippa Moyle, CEO and Founder of the City Girl Network took part in a photoshoot recently, and despite others’ joy, wasn’t fussed about what she saw. Do women need to judge themselves through the lens of others?
My image through someone else’s lens
Afew weeks ago, I was one of three female entrepreneurs selected to be part of a national campaign. An ex-Vogue photographer and her brilliant assistant came down to Brighton solely to capture me, and a team of writers flocked to hear my story. Armed in my yellow suit, it was an empowering experience that I excitedly relayed to friends shortly after.
The whole campaign was centred around championing women who build businesses and elevating unique, inspiring stories. Of the 1,000 businesses that were put forward, it’s an incredible achievement to be one of the three selected—one of my greatest achievements to date, in fact.
Yet, this was the last thing I thought when the social media proofs came through.
Instead, I was paralysed by fear, embarrassment and disgust. The photographs were awful — not the composition nor the quality, but the subject matter: me.
I looked like a squirrel with puffy cheeks, a double chin, chunky teeth and a half smile. I couldn’t possibly allow this to go onto the internet for the whole world to see. They’ll laugh, troll, and turn it into a meme. I could lose everything I’d ever worked for. I can’t believe that this is how I look.
“Crushingly, 60% of women avoid important life activities because they don’t like the way they look...”
The reaction overruled any sense of achievement I had. And it happens all the time.
Every photograph, video, and digital depiction of me brings out a visceral need to criticise. The more confident I become in my ambition, the less confident I am in the body that’s driving it forward. I’m able to empower over 150,000 women across the country yet frequently disempower myself.
In a perfect world, you would be reading this in shock that anyone can react like this. Yet, this is probably one of the most relatable things I’ve ever written.
A day later, with the confirmation that those were the best photographs for their vision, I signed off the proofs and watched them fly onto the internet. I then emailed the Dynamic Editor, Tess, to share my latest column angle: why I instantly jumped to insulting my appearance rather than celebrating one of the greatest achievements of my career to date.
To be a Dynamic Woman is not to have it all but to be it all. It’s to live in motion, even when the world is trying to freeze-frame you into a single image. And it’s to challenge societal expectations – not just the ones out there, but the ones we’ve absorbed ourselves. The day I saw my own face on that campaign, I realised how easy it was to become my harshest critic. But I also realised I had a choice: to look again. And this time, to see more.
The moment I came out of my self-critiquing trance, I recalled the multiple societal constraints that caused it to happen in the first place. As Naomi Wolf famously argued in 1990, when a woman starts to gain more power, societal
beauty standards become stricter. These impossible beauty standards are there to keep women distracted, insecure and compliant.
Barbara Fredrickson and Tomi-Ann Roberts formed the Self-Objectification Theory in 1997 to explain how women and girls are socialised to internalise an outsider’s perspective on their own bodies. We’re trained to constantly monitor how we appear to others rather than how we feel, adopting an observer’s gaze towards our own bodies. It can lead to body shame, anxiety, decreased performance and disordered eating.
Then there’s the classic Laura Mulvey’s 1975 theory of The Male Gaze, explaining how mainstream media often creates images of women designed to appeal to a patriarchal lens—even when women are the creators. She argues that our eyes are subconsciously trained to see women in a certain light, connecting back to the Self-Objectification Theory as we internalise the male gaze onto our own selves.
There’s a high chance that you are familiar with these theories, amongst the numerous statistics that link a lack of self-confidence to societal conditioning. This includes statistics such as 88% of women compare their bodies to images that they see in the media, with 50% of those making negative comparisons (Journal of Eating Disorders, 2019) And, crushingly, 60% of women avoid important life activities because they don’t like how they look (Dove Global Beauty and Confidence Report, 2016).
It is an act of radical rebellion to refuse to be part of the 60%.
As the squirrel-like photo buried itself onto the screens of thousands of onlookers, I forced myself to see it through a different lens. This was helped considerably by the fact that it was met with praise and congratulation from my community—not the memes that I had dreaded, and not a single critique at the time of writing this.
“It is an act of radical rebellion to refuse to be part of the 60%”
Instead, I saw a woman in a yellow suit with funky glasses, perfectly messy brown hair and the ability to take on the world – and I, for one, love to be her.
to be a part of an event that many inspirational businesses contribute to our community…”
TICKETS ON SALE!
£99 EACH | £900 FOR A TABLE OF 10 DRINKS RECEPTION • THREE-COURSE MEAL • NETWORKING • CHARITY RAFFLE • ENTERTAINMENT • INSPIRATIONAL SPEAKERS
“It is crucial that we honour and showcase such talented women in order that they are recognised and so that we can provide role models to the next generations…”
Alison Jones, Partner, Kreston Reeves
THE 2025 FINALISTS
INSPIRATIONAL AWARD
Sponsored by Moneycorp
Ali Fisher, Plans With Purpose
Alison Callwood, Sammi-Select
Carole Gilling-Smith, The Agora Clinic
Claire Elmes, Inspire You Wellbeing
Kimberley Shamtally, Muscle Mechanics
Molly Ellis, Project Accountability
FUTURE TALENT OF THE YEAR
Sponsored by MDHUB
Ashleyn Brown, The Grand Brighton Bex Cross, DCTR
Emily Salmon, Adelphi Group of Companies
Jamie Todd, Hyve Managed Hosting
Laura Fisher
Lauren Lucas, Wightlink
PROFESSIONAL SERVICES AWARD
Sponsored by Enablists
Attieh Fard, Fard Solicitors
Clare Moss, Hemisphere Freight Services
Dawn Redpath, Business Surrey
Hayley Jones, Heart and Soul Accounting
Helen Bailey, Aviatrix
Jo O’Connell, JellyRock PR & Marketing Ltd
PROPERTY PROFESSIONAL OF THE YEAR
Sponsored by Innovation Capital Team
Agi Gamski, MJC Construction & Refurb
Lucy Dawe, Lawton & Dawe Properties
Rachael Smith, Light House Studio
Rebecca Geer, Oakdene Mortgages
Vashikeh Clarke, Star Property Group
Zoe Masterson, Joint Living
COMMUNITY HERO AWARD
Sponsored by Rosemary French OBE
WOMEN IN TECH
Sponsored by Sussex & Surrey Institute of Technology
Lorraine Ellery Matthews, Hedges & Hurdles Country Skills & Crafts
Mandira Moitra Sarkar, Mandira’s Kitchen
Jenny Rayner, The Lucy Rayner Foundation
Kathryn Mills, Delight Kaye Moors, Drum Studios
Natasha Britton, Parable Dance CIC
Sam Mishra, The Medical Massage Lady
Sarah Gobran, Guildford Shakespeare Company
BEST CUSTOMER SERVICE AWARD
Sponsored by Tisshaws Family Law
Camille Pierson, Float Spa
Katie Cheeseman, Natural Light Wellness Spa
Lisa McWilliams, Hempwell Ltd
Rebecca Newman–Smith, Ashton Care
Sara Howden, Wightlink
Sophie Reed, South Coast Home Care
Dr Katie Perry, The Daphne Jackson Trust
Helen Stone, GBH Law
Lara Squires,
Consortium More than Marketing
Lorraine Collis, ELM Group
Maggie Carroll, Vixen Digital
Rebecca Newman–Smith, Ashton Care
BUSINESSWOMAN OF THE YEAR
Sponsored DMH Stallard
Alison Jones, Kreston Reeves
Carina Bauer, IMEX
Laura Coleby, 67 Degrees
Sarah Gobran, Guildford Shakespeare Company
Sasha Barnett, Telecom Acquisitions
Shelley Morelli, Morelli Consulting
Sophia Lorimer, Fine-Tuned Wardrobe
Stella Gurney, Wood re Ltd
Susan Luxford, Timeless Toys UK
MD OF THE YEAR
Sponsored by FRP Advisory
Carole Gilling-Smith, The Agora Clinic
Hannah Morgan, The GelBottle Inc
Kate Lester, Diamond Logistics
Kayleigh Graham, Lily England
Rebecca Newman-Smith, Ashton Care
Sarah Daly, Home Instead Guildford and Woking
BUSINESS GROWTH AWARD
Sponsored by Creative Pod
Deborah Scott, Artemis Aerospace
Jacqueline Berryman, Tulleys Farm
Kate Lester, Diamond Logistics
Samantha Pewsey, People Finding Consultancy
Sophie Baldwin, Double Digit Ltd
Ailsa Cunningham, The English Soap Company
COMPANY OF THE YEAR
Sponsored by Wellesley
Barwells Solicitors
Boley Nutraceuticals
DabApps
GBH Law
Lily England
The English Soap Company
KAROLINE LEAVITT THE WHITE HOUSE’S YOUNGEST EVER PRESS SECRETARY
Even in a society that actively seeks to encourage young talent in any field, Karoline Leavitt’s rise to the role of White House Press Secretary at the age of 27 has been remarkable. Her assurance in the role is astounding at such a tender age, although it is sad that she didn’t choose a better boss. It is an ascension that the press has admired — whether political journalists or lifestyle writers.
That said, that’s largely where any mutual admiration ends as, backed by her employer, she cuts a strong, robust, even vicious figure at White House press conferences. Leavitt is no fan of the mainstream, established media - press or broadcast – except for those who favourably carry her and her President’s message.
Dynamic looks at the rapid ascent of a political prodigy.
“She
In one press appearance on CNN This Morning, she gave her first national warning of her disdain for adversarial debate when she was removed from being on air for criticising CNN’s debate moderators. Leavitt was also an instructor for Project 2025’s “Conservative Governance 101” training programme, a project Trump originally denied any involvement or interest in.
assumed office on January 20th, 2025, making her the youngest White House press secretary ever appointed at just 27 years, four months and 27 days.”
WHITE HOUSE PRESS SECRETARY
Upon Donald Trump’s Presidential Election victory at the end of 2024, he chose Leavitt as his White House Press Secretary to succeed Karine Jean-Pierre. She assumed office on January 20th, 2025, making her the youngest White House Press Secretary ever appointed at just 27 years, four months and 27 days.
Leavitt delivered her first White House press conference on January 28th, 2025. During that masterclass in press control she announced that independent journalists and
influencers could also apply for press credentials. This contravenes a long-standing protocol established between the White House and the White House Correspondents’ Association (WHCA), originally established in 1914.
While it’s noble and arguably progressive that the Press Secretary wishes to bring in new blood, perhaps offering a new perspective, the WHCA is concerned that any adversarial or uncomfortable questions the press association knows to ask may never be asked.
In addition, on February 25th, Leavitt announced that her team would determine who gets to enjoy privileged and limited access to spaces such as Air Force One and the Oval Office. Again, the announcement was criticised by the
WHCA, who claimed that the move would undermine the independence of a free press in the United States.
Her style and tone of delivery at press conferences mix hard-nosed, no-nonsense realpolitik, disdain for the press professionals, and some dismissive, brick-wall gestures. In short, she is the perfect press liaison for Donald Trump.
by showing sometimes un-Presidential rudeness to those who disagree with them.
Between them, they operate a pincer movement on the press and media. Remember Trump’s first press conference during his first term when he dismissed CNN as a ‘fake news’ outlet? That phrase has stuck, and now Trump has someone upfront to do that bidding for him, apeing her boss’s disdain
+THE WHITE HOUSE CORRESPONDENTS’ ASSOCIATION (WHCA)
The White House Correspondents’ Association (WHCA) is an organisation of journalists who cover the White House and the president of the United States. The WHCA was founded on February 25, 1914, by journalists in response to an unfounded rumour that a United States congressional committee would select which journalists could attend press conferences of President Woodrow Wilson.
The WHCA operates independently of the White House. Membership application is made online and granted by the association based on criteria. Historically, notable issues handled by the WHCA were the credentialing process, access to the president and physical conditions in the White House press briefing rooms. Its most high-profile activity is the annual White House Correspondents’ Dinner, which is traditionally attended by the president and covered by the news media, in which a de facto political truce is observed.
Since the inaugural dinner with President Calvin Coolidge in 1924, every president has attended at least one WHCA dinner – except one. Guess who?
In February 2025, the White House announced that the WHCA would no longer determine which outlets allow the president access.
Additionally, like with the President, fact-checkers are often hired over time to confirm or deny statements made during press conferences, and they had to make several notable corrections after her first conference. Her first few months have seen her work cut out. On March 26th, less than two months into her tenure, Leavitt issued a statement regarding the astonishingly unprofessional behaviour of Defence Secretary Pete Hegseth’s invitation to a journalist from The Atlantic news outlet to a private,
“Her style and tone of delivery at press conferences mix hard-nosed, no-nonsense realpolitik, disdain for the press professionals, and some dismissive, brick-wall gestures.
In short, she is the perfect press liaison for Donald Trump.”
classified WhatsApp group discussing foreign policy and military planning.
In what Ben Bradlee (Editor of The Washington Post as it uncovered the Watergate scandal 50 years ago) would have called a ‘non-denial denial’, Leavitt sought damage control, not by denying the story, but by accusing the Editor-in-Chief of The Atlantic of being ‘an anti-Trump hater’ (is that not a double-negative?) and a ‘registered Democrat’. Instead, she fought back by stating the public should trust Pete Hegseth and the Trump administration’s account over that of a ‘biased journalist’. Heinous accusations, all.
If nothing else, Leavitt’s comments sparked debate about journalistic integrity, government transparency, and the handling of classified information in the Trump administration.
Trump and Leavitt in the Oval Office
TROUBLE
As a result of her 2022 House of Representatives campaign, Leavitt faced a Federal Election Commission (FEC) complaint alleging her campaign and treasurer illegally accepted campaign donations over the legal limit and never repaid her donors. In January 2025, Leavitt disclosed that $326,370 in 17 amended filings in unpaid campaign debts she had failed to disclose for several years. Roughly $200,000 of the debt was composed of illicit campaign donations made in excess of campaign finance limits she never paid back, in violation of campaign finance laws.
“She gave birth to their son in July 2024. She had planned to go on maternity leave, but changed her mind after seeing the attempted assassination of Donald Trump”
friend, and he’s my rock. He’s built a very successful business himself, so now he’s fully supportive of me building success in my career.”
Given her position within the White House, the FEC is carefully considering its options; it takes her flouting of those finance laws seriously. Critics have pointed out that the unreturned money leaves her open to a conflict of interest, given who the donors are.
PERSONAL LIFE
Leavitt is married to Nicholas Riccio, a real estate developer 32 years older than her. They announced their engagement in December 2023 and were married in a private ceremony.
While Leavitt acknowledges that hers is a ‘very atypical love story’, it was still considered odd enough for certain aspects of the press and media – albeit not the political parts – to feel the need to question her life choices.
Karoline confirmed that she had dealt with those initial doubts about how the 32-year age gap would impact the relationship. “It’s a very atypical love story, but he’s incredible,” she gushed. “He is my greatest supporter, he’s my best
Even odder, though, is that not one single column inch has been dedicated to what her husband thinks about the age gap and the life choices he has also made. It seems to be the woman’s obligation to justify an ‘atypical’ relationship.
She gave birth to their son in July 2024. She had planned to go on maternity leave, but changed her mind after seeing the attempted assassination of Donald Trump in Pennsylvania the same month and resumed her professional duties four days after giving birth. That is a kind of dedication any boss would bend over backwards for.
LEGACY PLANNING
However, as impressive as her early CV is – and it is an astonishing achievement, given that she has risen to the status she has in such a short time and at such a young age – there is an almighty downside.
Being Press Secretary to someone with such little regard for his nation’s economy, the environment, the health and social welfare of his people, the US Constitution, history and international law is a role in which the incumbent has to leave every ounce of common decency at the door in order to function. Conversely, and far more sinisterly, it is a role that may well be carried out with full connivance and approval of the President’s behaviour.
Donald Trump himself, notwithstanding wanting a trade war with virtually everyone, the annexation of Canada, the imperial takeover of Greenland, and the desecration of the US economy as we know it, now believes he can run for a third term in office. This is banned under the 12th and 22nd Amendments of the US Constitution, and even though the protocols in place make it effectively prohibitive to allow a waiver of that amendment, that will not stop him from trying.
This may lead to a crossroads for Karoline Leavitt by the end of 2028. If she maintains her role for the entire presidential term (a slim chance, given Trump’s past behaviour), she will need to work out what to do next in her career, by which time she will still only be 31.
Given how divisive and toxic Trump’s first few weeks back in DC have been, it would take careful planning on Leavitt’s part to ensure none of that toxicity sticks to her. There is too much potential there to have it wasted on Trump’s largesse, and Trump’s alone.
Publicity shot of Leavitt during her campaign for the Republican primary in New Hampshire, 2020
The ongoing success of the Lionesses, who won the 2022 UEFA Women’s Championship, has exponentially grown participation, audiences and revenue in the women’s game in England
In our exclusive Spotlight feature, we highlight women who are doing good things in their community. They’re not always seen but we think they should be.
SP OTLIGH T
Leah Boxell
Leah Boxell, Founder and CEO of Enablists
From Chaos to Enabling: Leah talks of her journey of resilience and empowerment
Life shapes us through challenges, and my journey to founding Enablists has been anything but ordinary. Marked by adversity, resilience, and a deep desire to help others, I now dedicate my work to empowering businesses and individuals to navigate uncertainty and thrive.
A CHILDHOOD OF HARDSHIP AND SURVIVAL
My story began with heartbreak. At just five years old, I lost my baby brother and, not long after, witnessed another brother being kidnapped at knifepoint. My home life was unstable and filled with verbal and physical abuse. By 12, I was taking on small jobs to contribute to my family, and by 14, I helped my mother take the brave step of moving to a women’s refuge. Adjusting to new schools and balancing responsibilities, I quickly learned that resilience wasn’t just about getting through each day. It was about finding ways to keep moving forward.
By 16, I was financially independent. The weight of adulthood came early, but it instilled in me a work ethic and determination that shaped my future. Those years of struggle taught me a lesson I carry with me today: resilience isn’t about avoiding hardship; it’s about using it as a foundation for strength.
CREATING ENABLISTS: TURNING PAIN INTO PURPOSE
Enablists was built with a simple yet powerful mission: enable, empower and deliver. We don’t just offer strategies; we offer support, helping leaders manage chaos and turn challenges into opportunities. Every struggle carries the potential for growth, and I’ve made it my life’s work to help others see that, too.
Two moments in my career stand out. First, my role as Silver Command for NHS Professionals, where I helped deploy healthcare workers to the front lines as quickly as possible. Second, sharing my story with women in prison. Standing before them, I saw reflections of my younger self, people who had faced immense challenges but still had untapped potential. That experience reinforced my belief that, with the right support, anyone can rewrite their story.
A CALL TO ACTION: HOW CAN WE ENABLE OTHERS?
Resilience isn’t about being unbreakable; it’s about adapting, learning, and using challenges as a foundation for growth. The lessons I’ve learned in navigating uncertainty, problem-solving under pressure, and turning adversity into opportunity are the same principles that drive business success.
“Resilience isn’t about being unbreakable; it’s about adapting, learning, and using challenges as a foundation for growth.”
Lucy Hughes
Lucy Hughes, developed MarinaTex, a biodegradable plastic alternative made from fish waste and red algae. Her innovation won the 2019 UK James Dyson Award and gained recognition for its impact on sustainable materials.
Despite growing up in London, I’ve always been drawn to the ocean. As a trained – and keen – marine conservation diver, I’ve spent countless hours beneath the surface, and it’s long been a source of inspiration, calm, and purpose.
MarinaTex began with a simple but radical belief: nature already knows how to deal with waste – we just need to design in harmony with it.
As a product designer deeply concerned about the environmental crisis, I couldn’t ignore that products had become part of the problem. Even many so-called ‘sustainable’ materials rely heavily on land- and water-intensive resources — and very few truly compost back into the soil. My final-year university project took me on an unexpected path: experimenting with fish waste and algae in my kitchen to create a home-compostable material. That prototype went on to win the 2019 National and International James Dyson Award, and what started as a student concept quickly evolved into a mission-driven company.
There have been plenty of challenges—from navigating complex supply chains to being a young woman asking hard questions in rooms dominated by legacy industries. But the moments I’m most proud of are when our work shifts perceptions: when we inspire a brand to rethink its packaging, or when a student gets in touch after researching MarinaTex for a school project.
“We’re not here to offer a ‘greener’ version of the problem. We’re here to challenge the problem at its root.”
I believe sustainability shouldn’t be a luxury or a compromise — it should be the baseline. We’re not here to offer a ‘greener’ version of the problem. We’re here to challenge the problem at its root.
Today, we create compostable films and coatings from seafood waste. These are materials designed to replace problematic single-use plastics across packaging and agriculture. Our mission is rooted in circular innovation: turning untapped natural waste into harm-free, high-performance materials. For me, it’s about designing with nature, not against it.
Being featured in this Spotlight is a privilege. It reminds me that building a solution-oriented business—as a woman and with a team that truly believes in its purpose—is something worth celebrating.
I want others—especially women and young people—to know that you don’t need a lab coat or a boardroom to drive change. Sometimes, all it takes is an idea, a kitchen counter, and a bit of stubborn optimism.
STUART ROBINSON, UNIVERSITY OF SUSSEX
ofsupporting information can be included in an appendix for ease of reference.
3. Professional presentation: Begin with a cover page, include a table of contents, and ensure the document is neatly formatted. Then, start with an executive summary that succinctly encapsulates the main points.
“The initial section of your business plan should detail the history and structure of your business. Outline when your business started, its evolution, and any significant milestones.”
4. Reality-based projections: Avoid overly optimistic forecasts, which could lead to financial mismanagement and erode stakeholder trust if reality falls short.
5. Seek feedback: Once drafted, obtaining input from trusted colleagues or mentors can help refine the plan, pinpointing areas that may be unclear or unconvincing.
UNDERSTANDING YOUR BUSINESS AND PRODUCTS
The initial section of your business plan should detail the history and structure of your business. Outline when your business started, its evolution, and any significant milestones. If your venture is a startup, provide insight into your industry background and any progress made towards launching your business.
Discuss the ownership structure and highlight what makes your product or service distinctive. Describe its benefits, address any drawbacks, and explain how you intend to mitigate these issues moving forward.
Additionally, detail any significant factors affecting your industry, such as regulations, technology trends, or competitive landscapes. Understanding the context in which you operate will provide valuable insights for your planning.
MARKET ANALYSIS AND COMPETITION
An in-depth analysis of your market landscape is vital. Start by identifying the specific segments your business will target, documenting potential customers' characteristics, and identify trends that influence their purchase decisions.
Assess the size of each market segment and estimate your expected market share, focusing particularly on the trends shaping your industry, such as growth potential or evolving consumer preferences. A clear understanding of your current customer base and their demographics will also help you tailor your offerings effectively.
Next, conduct a competitive analysis. Identify your main competitors, examining their strengths and weaknesses relative to your product or service. Consider what factors might entice customers to choose your offering over others, and outline your strategies for responding to competitor actions without demeaning their efforts.
MARKETING AND SALES STRATEGY
Defining how you position your product or service in the marketplace is essential. Will it be regarded as a premium offering with a high price tag or a
cost-effective option aimed at budget-conscious consumers? Emphasise the unique benefits of your offering and determine which marketing messages resonate most with your target audience.
Your pricing strategy is another critical component of your business plan. Evaluate how sensitive your customers are to price changes and determine your pricing structure accordingly. Examine profit margins across different product lines, identifying areas where costs can be cut or sales can be boosted.
When it comes to marketing your products or services, consider the most effective promotional methods for each market segment. This could involve leveraging social media, direct marketing, traditional advertising, or public relations. If you intend to pursue new marketing strategies, start on a small scale to mitigate risks associated with larger marketing investments.
“Address any skill gaps within your team and outline your plans for recruitment and training, including timelines and associated costs. “
Evaluate the sales channels you plan to utilise to engage your target customers. Will you sell directly to consumers, use retail partners, or operate through e-commerce platforms? It's critical to compare your current distribution methods against industry standards and competitor practices to identify potential areas for improvement.
Finally, analyse your sales processes to ensure they are cost-efficient. This means accounting for all associated costs, including management time and logistical expenses, when calculating the long-term viability of your sales approach.
Assess how long it takes to close sales and collect payments, understand the average sales value, and identify loyalty trends among your customers.
MANAGEMENT AND PERSONNEL STRUCTURE
The management and personnel section of your business plan should detail your company's organisational structure, highlighting your team's key skills and experiences. It’s important to clarify how your management team covers critical areas such as production, sales, marketing, finance, and administration.
Address any skill gaps within your team and outline your plans for recruitment and training, including timelines and associated costs. Understanding the efficiency of your workforce is essential; compare productivity metrics like employee retention rates and output to industry standards to gauge your team's performance effectively.
Also, showcase your commitment to the business and your management team's commitment. This could be illustrated through financial investments made or time devoted to building the company. Consider how your business would cope with the unexpected loss of a key team member and outline any strategies you have in place to maintain motivation and morale among staff.
decision-making, especially when seeking funding or investor confidence. If your IT infrastructure forms a cornerstone of your operations, discuss its strengths and areas needing improvement.
Lastly, ensure you address any relevant quality or regulatory standards your business adheres to, such as ISO certifications. Meeting these standards ensures compliance and can serve as a competitive advantage.
FINANCIAL FORECASTS
Your financial forecasts are vital to your business plan, converting your strategic insights into quantifiable data. Start by providing historical financial information spanning the last three to five years, if available. Include detailed sales figures broken down into categories—such as product types or customer demographics—along with gross margins associated with each segment.
Highlight movements in key working capital components like stock, trade debtors, and creditors. Use relevant ratios—such as stock turnover and debtor days—to paint a realistic picture of your financial health.
“When projecting financial performance, explain your assumptions clearly, ensuring they align with the broader narrative of your business plan.”
BUSINESS OPERATIONS
In this section, discuss the capacity and efficiency of your business operations. Begin by evaluating your premises—are they suitable for your current and future needs? Consider the advantages and disadvantages of your location and whether expansion or relocation may benefit your operations.
Examine your production facilities: assess how modern and capable your equipment is and whether it meets the current and anticipated demand. Furthermore, identify your key suppliers, detailing how they are selected and managed and the reliability of their delivery.
Make sure to outline the management information systems in place—these are crucial for tracking sales, inventory, and quality control. Reliable systems are critical for informed
Include an up-to-date balance sheet and profit and loss account, explaining any significant changes in profitability, cash flow, or working capital. Comparison with industry benchmarks can provide context for your forecasted figures.
When projecting financial performance, explain your assumptions clearly, ensuring they align with the broader narrative of your business plan. For instance, if you expect market competition to increase, reflect that in a decrease in profit margins. Your forecasts should be ambitious and realistic, accounting for potential challenges like shifts in market conditions or customer behaviours.
In your financial forecasts, think through various scenarios—consider the implications of changes in sales volume or price fluctuations, and factor in a contingency to your financing requirements.
Finally, should you require assistance developing detailed financial forecasts, reach out to small business advisors at banks or support organisations, who can often provide valuable insights and resources.
• Monitor and adjust: Keep an eye on the performance of your press releases. Which ones garnered attention? Which fell flat? Use this data to refine your strategy moving forward.
KEY TAKEAWAYS FROM OUR FREQUENCY GUIDE
• Consistency matters, but quality trumps quantity. Sending too many press releases can lead to media fatigue.
• Some industries require more frequent updates (e.g., technology), while others can space out their announcements without losing impact.
results, as you’re reaching journalists who are more likely to be interested in your news.
What are the best days to send a press release?
Mid-week days like Tuesday and Wednesday are often considered optimal for press release distribution. Timing your press release strategically can help you avoid getting lost in the daily sea of information journalists receive.
“The number of press releases you send should be dictated by the quality and newsworthiness of your content”
• If you don’t have meaningful news, don’t force it. A weak press release can do more harm than good.
• Seasonality plays a role – retail and e-commerce businesses should capitalise on seasonal trends, while corporate entities should time releases around quarterly financial updates.
PRESS RELEASE DISTRIBUTION FAQS
How often should I send press releases?
A: There’s no hard and fast rule. It depends on the frequency of your newsworthy events. However, avoid overwhelming journalists with too many releases, as this can lead to them tuning out your communications.
Is it better to send press releases to as many outlets as possible?
Not necessarily. A targeted approach often yields better
Should I follow up after sending a press release?
A polite follow-up can be beneficial, but avoid being overly persistent. Give journalists time to review your release before reaching out.
Can I send the same press release multiple times?
It’s generally not advisable to send the exact same press release multiple times. However, if you have new information or updates, sending a revised version is acceptable.
In the end, the number of press releases you send should be dictated by the quality and newsworthiness of your content and a thoughtful distribution strategy that respects the time and interests of the journalists you’re reaching out to.
newsbywire.com
News By Wire is rapidly growing as one of the world’s leading press release services
Getting to know
personalised medicine
By Jasmin Jetchev
Often referred to as precision medicine, personalised medicine brings together cutting-edge technologies such as genomics, proteomics, and metabolomics. But what do these terms mean? Genomics involves studying an individual’s entire set of DNA, which includes all their genes. By analysing genomic data, healthcare providers can identify genetic risks for certain diseases and tailor treatments to each individual.
Proteomics looks at proteins on a large scale, examining how they function and their structures. Since proteins are essential for almost all cellular processes, studying them can reveal how diseases develop and how best to treat them.
Metabolomics focuses on examining metabolites within a biological sample. Because metabolites are the end products of cellular actions, looking at them provides insights into a person’s health and helps guide personalised treatments.
These technologies offer detailed information about a patient’s genetic and biological processes, allowing for more accurate disease risk predictions and more targeted treatment.
For example, in cancer care, personalised medicine is making waves. Rather than relying solely on generic chemotherapy, oncologists can study genetic mutations in a person’s tumour. This information helps choose therapies that are most likely to work, reducing side effects and improving treatment success.
PRESENT-DAY USES
Personalised medicine is already making a big difference in various fields:
Pharmacogenomics: This area looks at how genetic differences affect drug responses. By understanding a patient’s genetic profile, doctors can prescribe medications that are more effective and have fewer side effects, optimising treatment for each person.
Genetic testing: This can identify genetic risks for conditions like breast cancer or hereditary heart issues. Armed with this knowledge, individuals can make informed choices about preventive measures and lifestyle changes to potentially avoid disease.
Chronic disease management: Conditions such as diabetes and heart disease can benefit from a personalised care
approach. Tailored lifestyle advice, diet plans, and medications can lead to better disease management and outcomes.
Rare diseases: In many rare diseases, genetics are key to diagnosis and treatment. Personalised medicine enables precise diagnoses and targeted therapies that consider specific genetic variations.
LOOKING FORWARD
The future of personalised medicine is full of promise, with several trends expected to reshape healthcare:
AI and big data: As we gather more data and technologies like AI advance, we’ll get better at predicting how diseases might progress and how well treatments will work by spotting patterns and insights not obvious to humans.
Preventive care focus: As we learn more about genetics, healthcare will increasingly focus on prevention. By identifying at-risk individuals early, we can implement lifestyle or medical changes well before any symptoms appear.
Customised vaccines: The development of immunotherapies and vaccines is set to become more personalised. Tailored vaccines could improve their effectiveness against various infections and even cancer.
Patient engagement: Personalised medicine likely will encourage people to play a more active role in their health. With access to genetic and health data, individuals can make informed health choices, encouraging better adherence to treatment plans.
ETHICAL AND SOCIAL CONSIDERATIONS
With personalised medicine’s promise comes ethical issues related to data privacy, genetic discrimination, and access to care. Addressing these challenges is crucial for a fair healthcare system.
Personalised medicine is a game-changer, bringing more precise, effective, and patient-centred treatments to the table. As research and technology push forward, personalised approaches will become a regular part of clinical practice. By appreciating each patient’s uniqueness, personalised medicine aims to provide healthcare that meets the distinct needs of everyone, ultimately leading to better health outcomes and patient satisfaction. The faster-personalised medicine can be implemented across the board, the better.
medicine
“Personalised medicine is a game-changer, bringing more precise, effective, and patient-centred treatments to the table.”
lesser-known
sleep aids for you?
Suitability: Those experiencing mood disturbances, mild anxiety, and insomnia due to stress may fi nd 5-HTP beneficial. However, it’s crucial to consult with a healthcare provider if you are taking medications like antidepressants due to potential interactions.
MELATONIN:
THE SLEEP HORMONE
Melatonin is a hormone your body naturally produces to regulate the sleep-wake cycle. It’s often used as a supplement to help with insomnia or to reset the body’s internal clock, like when experiencing jet lag.
How it works: Melatonin supplements mimic the effects of the natural hormone, signalling to the brain that it’s time to sleep, thus facilitating an easier and faster onset of sleep.
Benefits: Known for its efficacy in regulating sleep patterns, melatonin is beneficial for those with inconsistent sleep schedules or circadian rhythm disorders.
Suitability: Travellers, shift workers, or anyone needing to adjust their sleep-wake cycle can benefit from melatonin. It’s also suitable for individuals seeking non-habit-forming sleep aids.
L-THEANINE: THE RELAXATION AMINO ACID
L-Theanine, an amino acid found in tea leaves, is renowned for promoting relaxation without sedation, making it a valuable sleep aid.
How it works: L-Theanine increases the production of alpha waves in the brain, inducing a state of relaxed alertness. It can also enhance GABA and dopamine levels, which help to improve mood and induce sleep.
Benefits: In addition to relaxation, L-theanine may improve the quality of sleep by reducing stress and anxiety, leading to a more restful night.
Suitability: Th is is perfect for those who need to unwind and calm their minds before bed, especially if stress or racing thoughts keep them awake.
“Always consult with a healthcare professional before starting any supplement”
GABA: THE CALMING NEUROTRANSMITTER
Gamma-aminobutyric acid (GABA) is a neurotransmitter that helps inhibit nerve transmission in the brain, leading to calming effects.
How it works: GABA reduces neuronal excitability, promoting relaxation and reducing anxiety, paving the way for better sleep.
Benefits: GABA supplementation may improve the time taken to fall asleep and increase the duration of deep, restorative sleep.
Suitability: Individuals with anxiety-related insomnia often fi nd GABA supplements beneficial. It’s a natural choice for those seeking a calming effect without prescription medication.
GLYCINE: THE SWEET SLEEP-PROMOTING AMINO ACID
Glycine is an amino acid that supports numerous bodily functions, including sleep regulation.
How it works: Glycine lowers core body temperature and speeds up sleep onset, enhancing sleep quality and reducing daytime fatigue.
Benefits: It promotes sleep and contributes to metabolic health and cognitive function, making its benefits multifaceted.
Suitability: Ideal for individuals struggling to fall asleep or staying asleep. Glycine can be particularly beneficial for those needing improved cognitive function alongside better sleep.
Always consult with a healthcare professional before starting any supplement to ensure it suits your health needs and won’t interact with other medications.
By KELLIE MILLER
NEVER TWICE THE WORKS OF FELICITY WARBRICK
Felicity Warbrick’s art represents nature and, in contrast, what it means to be human. She features found objects, photos, dwellings, and natural items like trees, twigs, and branches.
Her work and processes pay homage to the ancient Greek pre-Socratic philosopher Heraclitus (c.500 BC), who lived in Ephesus, part of the Persian Empire. Heraclitus is described as a flux theorist because he believed in materialism, the idea that matter always changes.
He said, “No wo/man ever steps in the same river twice, for it’s not the same river, and s/he’s not the same wo/man.”
“She/He”
“Fragility
and vulnerability are themes that reoccur in her works, and both are reflected in the characteristics of human beings and nature.”
This quote reflects the impermanence and ever-changing nature of life. He understood that the world shifted constantly, and nothing stayed the same. Because of his despair at human nature and his propensity for melancholy, he is referred to as the “weeping philosopher.”
Like Felicity, Heraclitus’ work explores the unity of opposites. In her case, it is human versus nature rather than the battle to balance harmony and justice in strife. A constant challenge for humans is working with nature, not against it. To express these concepts, she employs original print techniques called mono-printing (‘mono’ meaning one).
Once she has created her imagery, be it using woodcut, drypoint or soap methods, each imprint is unique due to the variation in the pressure of ink and the impermanence of the soap, which can produce no more than six images. There is repetition yet difference, further echoing Heraclitus.
“Fire”
“Crown
of Light”
“Residue”
She says, “The mono-print drawing process only picks up a limited detail, and the soap can only be carved to a certain thickness before it becomes too fragile to handle.”
Fragility and vulnerability are themes that reoccur in her works, and both are reflected in the characteristics of human beings and nature. Architecture and history are significant to her as a creative resource. Inspiration also comes from found images captured while travelling through landscapes on train journeys, as well as her extensive collection of early souvenir travel books, discarded postcards and photograph albums. Her original prints portray a powerful cinematic quality due to composition, tonal palette and subject matter.
Kellie Miller is an artist, curator, critic and gallery owner. www.kelliemillerarts.com
“No wo/man ever steps in the same river twice, for it’s not the same river, and s/he’s not the same wo/man.”
“Pears”
“Tiny Island”
family city breaks
GHENT, BELGIUM
Often overshadowed by its more famous neighbours, Ghent stands out with its mix of medieval architecture, vibrant culture, and family-friendly activities. Less than 25 minutes by train from Bruges, it’s a destination that offers plenty without the crowds.
Explore Gravensteen Castle, a historical gem where children can let their imaginations roam amidst ancient dungeons and turrets. A canal boat tour provides a unique view of Ghent’s picturesque scenery and striking Gothic architecture. Kids will enjoy climbing the Belfry of Ghent, offering panoramic views of the city’s skyline.
Ghent’s cultural scene is rich and welcoming for families, with interactive museums and an exciting event calendar suitable for all ages. Navigating the city is straightforward, thanks to a convenient mix of buses, trams, and walking paths.
YORK, UK
Rich with history and filled with various attractions, York offers families a fantastic city break that both teaches and entertains. This picturesque city is steeped in cultural heritage that intrigues visitors of all ages. The National Railway Museum is a highlight;
its vast collection appeals to train enthusiasts and casual visitors alike.
The Shambles, a picturesque street with medieval buildings, is perfect for a leisurely family stroll, with store favourites like the Harry Potter shop.
For those interested in history’s darker side, ghost walks and the York Dungeon tell thrilling stories of the city’s past. Affordable attractions abound, too, like walking the ancient city walls or visiting the beautiful York Minster with its exquisite stained glass.
“The National Railway Museum is a highlight”
ThewitchEZ Whimsical Dining
By Claire Cilliers
If you’re looking for a dining experience with a twist in Brighton, ThewitchEZ is the place to be. This quirky restaurant brings together comfort food and fun, conjuring a haunted atmosphere that makes dining an experience.
“The menu is a homage to Ewelina and Zaneta’s Polish and German roots”
When you first arrive, you’re greeted by a dimly lit entrance and the quirky instruction to press a doorbell to “conjure a witch.” Although our host wasn’t dressed in costume, this playful touch set the stage for an evening that was all about home-cooked food and not taking anything too seriously.
Once inside, you pass through a gothic staging area and
enter a warmly lit dining room that feels like something out of Bram Stoker’s Transylvania. With boarded windows and heavy red curtains, the ambience is warm and cosy. The decor is infused with personal touches from the owners, Ewelina Kus and Zaneta Vaughan-Spruce. It features vintage portraits and haunting images that reflect their family memories of Halloween parties and snowy après-ski holidays. One of the many great touches is the blackand-white silent films eerily projected on the walls.
The menu is an homage to Ewelina and Zaneta’s Polish and German roots, showcasing comfort food inspired by their travels through the Alpine regions of Europe. The highlight for us was the sheer size of the portions. We couldn’t help but gasp when our meals arrived, prompting Ewelina to point to a photo of her grandmother
and share her wisdom: “When serving friends and family, the portions must be generous.” That philosophy is the heart of what they do, and it’s clear they take it to heart as you dig into your meal.
With a variety of dishes to choose from, including Polish pierogi with ever-changing fillings, 'Little Hooves' potato dumplings, and a hearty Hungarian hunter’s stew loaded with beef, pork, and venison, there’s something from many people’s home countries.
We especially loved the Czech fried cheese, which was gooey and delicious. Another standout was the Bavarian chicken schnitzel—absolutely massive and perfectly paired with beetroot mashed potatoes. A refreshing tomato salad on the side provided a nice break from our plates' rich flavours.
But ThewitchEZ isn’t just a restaurant; it’s a mix of history and vibe. Ewelina and Zaneta started off in 2007 as graphic and website designers, but their joint passion for food led them to open this quirky establishment. The witchy theme came from a playful comment by a friend, and they’ve made it their own in the best possible way. The owners refurbished the old Choccywoccydoodah site themselves, covering the walls with photos of family and friends, making it feel like a true labour of love.
adds a fun flair to the dining experience. Plus, the fact that it’s a child-free zone means a more relaxed vibe, which is perfect given the haunted decor and some truly spooky images adorning the walls.
“The witchy theme came from a playful comment by a friend, and they’ve made it their own in the best possible way.”
Adding to the intrigue, the restaurant is said to be haunted by a nun who can be spotted gliding through a bricked-up archway at night. Whether you believe it or not, it definitely
This year, Ewelina and Zaneta have started a cooking academy where you can learn how to craft your own pierogi. It’s a fantastic opportunity for those looking to dive deeper into the culinary traditions that inspire their menu and adds a personal touch to the whole experience.
ThewitchEZ is all about fun and whimsy while enjoying generous portions of comfort food. Plus, it’s one of the few places in Brighton where you can enjoy a proper Swiss fondue! (pre-booking required for the fondue)
ThewitchEZ, 3 Meeting House Lane, Brighton BN1 1HB thewitchez.co.uk
CRAWLEY
TULIP FESTIVAL AT TULLEY’S FARM
Welcome spring 2025 at Tulley’s Farm with Tulleys Tulip Fest! Explore over 1.5 million Tulips across 100 varieties, creating a vibrant kaleidoscope of color. Enjoy Dutchinspired street food and drinks in the Secret Garden. New for 2025, wander light-up trails, visit Tulipa Lake, capture moments at the Whispering Windmill, ride the observation wheel, and experience Tulip Nights and street characters for an unforgettable spring celebration.
Tulley’s Farm, Nr Crawley Throughout April tulipfarm.co.uk/
MICHELHAM 80,000 DAFFODILS AT MICHELHAM PRIORY
Celebrate spring at Michelham House Priory Gardens near Hailsham, Sussex, with a stunning display of over 80,000 daffodils in 18 varieties. Peaking in March to April, visitors will enjoy vibrant blooms, including the ‘Dutch Master’, gardener’s favorite ‘Carlton’, and the beautiful ‘Sempre Avanti’. Also featured are white varieties like ‘Misty Glen’ and dwarf types such as ‘Tête-à-tête’.
Michelham Priory Throughout April sussexpast.co.uk/
WHAT’S ON...
A brief snapshot of art and culture in the region
SOUTHAMPTON HAMILTON
Lin-Manuel Miranda’s award-winning musical Hamilton is touring the UK for the first time, coming to Mayflower Theatre for six weeks starting March 18, 2025. The show chronicles the life of Alexander Hamilton, an immigrant and key figure in America’s founding. With a diverse score blending hip-hop, jazz, and Broadway, it features direction by Thomas Kail and choreography by Andy Blankenbuehler. Hamilton has won 11 Tony Awards and multiple other accolades.
Mayflower Theatre, Southampton
Dates throughout April in to May www.mayflower.org.uk/whats-on/hamilton-2025/
BRIGHTON SKY WALK EXPERIENCE
Adrenaline junkies, head to Brighton for the Sky Walk at the Brighton i360! This thrilling open-air walk atop the pod is available every weekend at 9 am. Participants must be at least 10 years old (those aged 10-17 need an adult). Arrive by 8:30 am for safety checks. Tickets are £55 per person, and the experience lasts about an hour. Visit the website for more details.
Brighton i360
Dates throughout April in to May www.brightoni360.co.uk/tickets/sky-walk
PETWORTH SPRING FESTIVAL
Visit Petworth House and Park, West Sussex, from April 5th to 27th for the annual Spring Festival, celebrating the season with stunning bulb displays, workshops, talks, and family activities. Highlights include the Makers Market on April 5th and 6th featuring artisan gifts, various talks for gardening enthusiasts from April 22nd-27th, a family fun trail, a community bluebell art installation, and vibrant spring flowers in the Pleasure Garden.
Petworth House and Park April 5th-27th nationaltrust.org.uk/visit/sussex/petworth/ spring-festival-at-petworth
GUILDFORD HELLFIRE COMEDY CLUB
Spice up your night at the Hellfire Comedy Club! Enjoy a delicious curry, crafted by our chefs, paired with beer, wine, or soft drinks while experiencing entertainment from rising comedians. Held monthly, each event features a unique Curry and Comedy combo, accompanied by traditional Indian sides, fragrant rice, and naan. A vegetarian curry option is always available for guests.
G-Live, Guildford
April 17th trafalgartickets.com/g-live-guildford/en-GB/ search?term=hellfire
GODALMING WINKWORTH NATURE PHOTOGRAPHY COMPETITION AND EXHIBITION
Win a chance to exhibit your photography at Winkworth Arboretum. Calling all photographers and nature enthusiasts! We are offering nature and amateur photographers an opportunity to exhibit their photographs of Winkworth Arboretum this spring. The theme for the competition is ‘Tranquillity’. Whether it’s the gentle play of sunlight filtering through the trees, the seasonal colours, or the quiet stillness of the water, there’s no better place to showcase your talent and share the peaceful moments that nature offers.
Winkworth Arboretum, Godalming
Until April 28th winkworth.arboretum@nationaltrust.org.uk
WINCHESTER AROUND THE WORLD IN 80 SPECIES
Join Marwell Zoo this Easter for an exciting journey “Around the World in 80 Species” from April 5 to 21! Families can explore diverse animal habitats, collect a Marwell Explorer Passport, and earn an Explorer badge. Interactive storytelling, animal keeper talks, and insights into conservation projects await visitors. Enjoy live performances, global cuisine from various food outlets, and capture memorable moments throughout the park, all while supporting wildlife conservation efforts.
Winchester, Marwell Zoo 5 – 21 April 5th-21st marwell.org.uk/plan-your-visit/zoo-events/easter/
