Restaurant Business Plan Sample 2023

THIS IS A SAMPLE BUSINESS PLAN

This file was created by redacting an actual business plan The Plan Writers wrote for a client. All client information and proprietary content has been removed. As such, the business model, managers and financial pro forma herein are entirely theoretical – only the structure of the plan itself and portions of the market and industry research remain “real”.

Contact Information:

CompanyName,Owner

d/b/aCompanyName

000Street City,StateZIPCode

000-000-000

sample@domain.com

ThisbusinessplanconformswithcriteriaforabusinessplanforthelengthoftheDevelopmentTerm asstipulated inthe CompanyName. TheBusiness Plan outlines theactionsthat COMPANYNAME, as a prospective Developer, will take to ensure Developer’s compliance with the Development Schedule and the development, operation and management of the Franchised Restaurants in accordancewith Company Name’s standards. During the Development Term, Developer agrees to revise the Business Plan as required by Company Name and further agrees to implement that BusinessPlanasapprovedby CompanyName.

Having extensive, successful experience in owning and managing restaurant operations, Owner, Company Name, considers its greatest strength to lie in its specialization as restaurateurs surrounding (a) selectionofsites,(b)purchase,(c)ownership,(d)managementofdailyoperations,and(e)managing the ongoing growth and development of retail restaurant operations. It has been a successful restaurantbusinessownership group for 15years.

Company Nameis comprised of Chandi Family members who have conjointly been running successful retail restaurant operations for many years now COMPANY NAME has been actively involvedintheCitycommunityfor12yearsnow.ForCOMPANYNAME,beingsuccessfulinbusiness means making valuable connections with people in the community. Whether it is members of the police force or members of the city council, from the authority figures to pillars of the community and everydaypeople, COMPANYNAME hasa reputationforbethere:thismeansa continuousand ement in community going back 12 years, which includes always be there to participateinthemost important fundraisersanddonationdrives,for COMPANY NAME being there means always bring there to help the community. This commitment to the people of City is the best indicator of the type of restaurant development group COMPANY NAME has become. This came through after the devastating fires, when COMPANY NAME made the commitment to see it through: COMPANY NAME has stayed with City in the toughtimesbecauseitbelievesthatCityisheadedforgood times again. COMPANY NAME is helping City to come back betterand strongerthanever before.

This plan has been written to communicate requested information to Company Name corporate regarding the viabilityoftheCompanyNamebecomingadeveloperin City, State. We want to provide the specifics requested upfront.CompanyNameCorporatequestionsappearin italicsinthisplanwithCOMPANYNAMEresponsesgiven afterwards:

▪ We have a locationon 4th St. and one on Cleveland Ave. in City. We share information about those locationsinthisplan.

▪ Our4th St.location,siteofStoutBrothersrestaurant, willdowellasanewCompanyNamebecauseit’san affordablebrand.

▪ After 6 months of being in business at the Stout Brothers space, we hope to have achieved proof of conceptandthenwewillconsiderClevelandAve.for CompanyName

▪ Pro-forma financial projections represent one/each establishment.

The developer and franchisees can be special purpose entities, but we will need a creditworthy entity to backstop the development agreement and underlying franchise agreements. Please let me know what entity you would propose. Please provide me the corporate documents evidencing who owns and controls that entity.

Company Name has restaurant management down to a science. It has managed numerous businesses to success based on a combination of great business acumen and talent, along with an innate sensibility for knowinghowtogiveitsemployeesmaximumrespectandsecurity,thus garnering rave reviews for customer service, which in turn fuels the growth of their establishments’ reputations. Having in-depth experience in restaurant operations, Company Name considers its greatest strength to be retail operations. It boasts a close, cohesive, and strong management team based on close family relationships. As such, CompanyNametreatseveryasset likea member ofthefamily

To build brand awareness of Company Name in City, CA and make it one of the top fast food restaurantsin City,CA.

The following criteria for measuring success will be utilizedbyCompanyName,toreportitsannualgrowth statistics:

▪ Menu Satisfaction: Measured by in-store customer surveyratings

▪ Convenience Driven by Digital Leadership: Measured byin-storecustomer surveyratings

▪ RestaurantExcellence:Measured byin-storecustomer survey ratings

▪ Brand Evolution: Measured by in-store customer survey ratings

▪ Gross Revenue and Net Profit that exceeds Company Name average unit sales

▪ Company Name will aim for annual customer survey ratings in the 90th percentile, and year-to-year growth in profits will exceed average franchiseearnings

▪ Boast an excellent management team with great professional experience, and veryhighmotivationto succeed

▪ Offer exceptional food and beverage services for an enjoyable fast food experience

▪ Alwaysfocusoncustomerdevelopment, inquiring of the customer’s needs and being responsiveto customer requests.

PleaseseeSamplecompany.comfor a beautifulpresentationoftheseand other CompanyNameassets.

▪ SampleCompanyNamesince2007

▪ Beer Baron

▪ Bibi’sBurger BAR

▪ Stout BrothersIrishPub since2013

Company Name will be registered as the sole owner (100%)ofCompanyNamefranchiseeholdings.

Company Name presents this Business Plan to Company Name to formally initiateitsapplicationtobecomeaFranchisee/Development Agent. Company Name wants Company Name to consider it seriously as a successful, professionalgroupofrestaurantownersandmanagerswhoarecommittedto developing two or more Company Name sites for their own operation.COMPANY NAME has had successful experience as the Development Agent for Sample Company Name for 9 sites. It has taken responsibility for opening the sites, executing marketing initiatives, and overseeing daily operations It brought in working partners to run the restaurantsand tooka percentageofweeklygross.

Similarly, COMPANY NAME would like to be a Development Agent for CompanyNameoverseeingtheopening,marketing,andmanagementofdaily operationsattworestaurantsinCity,State.Inreturn,COMPANYNAMEwould askfor 2%ofweeklygrossasa royaltyfee and territoryrights

WhenCOMPANYNAMEopensupanew location,theywanttoaskforhalfof thefranchisefeecharged to eachfranchiseefor eachlocation.

Additionally, COMPANY NAME wants to have the development rights and privileges for Sonoma County, Napa County, Marin County, Mendocino County, Humboldt County, San Francisco County, Contra Costa County, and Sacramento CountyintheCentralValley.

COMPANYNAMEwantstoemphasizetheithasalreadybeenadeveloperfor Sample Company Name in the following counties: Sonoma, Marin, Napa, Mendocino,andHumboldtCountiesaswellastheNapaValley So,COMPANY NAME isquitefamiliar withthesecounties and veryexperienced inmanaging

development across this region successfully. That is why Company Name is such a good fit with Company Name

CityCompanyNameInc,isregisteredandincorporatedintheStateName, willtheoperatingentityforfirstthreelocationsaslistedabove.

In 2007, the Company Name purchased their first restaurant, a Sample Company Name in Place Name Still in college and now thrust into the world of franchised restaurants, they learned their lessons - from scheduling to handling to every other aspect of owning a franchise - the hard way. And, the right way. Since July 2014, they have become the brand's North Bay Company Name’s Development Agent, for 6counties:Sonoma,Marin,Napa,Mendocino,HumboldtandNapa Valley. Since becoming the Development Agent, it has opened 9 sites (including Eureka that is opening in mid-April2020.

Mostrecently,theCompanyNameearnedthesupportofthebrand to introduce a full bar experience into its new Sample Company NamelocationonCommerceBlvd.inRohnertPark,afirstforthe40year-old,family-friendlypizzeriabrand.CompanyNameopenedthe firstCompanyNamewithafullbarinNovato,andthatwasfollowed by Montgomery, Windsor, and Commerce Blvd. Now there is also a fullbar at theCleveland AveSampleCompanyName.

Alongtheway,Renjoinedtheteam,andfamily,helpingguidethem as they branched out into independent restaurants. Together, they took over Stout Brothers’ Irish Pub and Restaurant two days before St. Patrick’s Day in 2013. The success of Stout’s and the vibrancy of downtownCityhaspropelledthemintotwomorerestaurants,Bibi’s BurgerBarandBeerBaron,withSampleCompanyNameontheway. Throughitall,theCompanyNamemembershavebeenguidedbya deep-rootedcommitmenttothecommunity,totheirwork,integrity, andtheirphilosophyofcontinuousimprovement.Ateverystep,they have always challenged themselves to continually learn and grow, andalwaysstrivetoengageinanongoingprocessofimprovement, believingthattheycontinuetogetbetteratwhattheydoeveryyear (See,https://www.domain.com/aboutus)

Full Name is the founder of the Company Name (COMPANY NAME) which his son, Full Name, runswithhiswife, FullName,along withhistwobrothers, FullNameand FullName FullName moved his family from India to the United States in 2000. Initially unable to speak English, all threebrothersexcelled intheir education.

TheNamefamilybegan,likeanygood restaurant story,asa fifteenyear-old Nameworked the line during the Friday night dinner rush. Three years later, the Company Name helped their father open up his own restaurant. There they cut their teeth, negotiating leases, managing vendors, building a team, gaining experience, and growing the excitement that would cement their decisionto owntheir ownhospitalitygroup.

In 2007, the Company Name purchased their first restaurant, a Sample Company Name in RohnertPark.NamewentontoattendSFState,whileNameandNamebothattendedSonoma StateUniversity,allstudying business.

SampleCompanyName,apremierrestaurant&barindowntownCity,isrankedasoneofthe best restaurants in the area by OpenTable diners and has 4.5 stars on Yelp, with 260 reviews. Inspired by the exotic spices and culinary delights from the land of India, Sample Company Nameisa one-of-a-kind restaurant that putstogether authenticIndiancuisine witha modern twist ofitsown.

Headed by Name and his crew of talented chefs, the kitchen at Sample Company Name is known for its mouthwatering flavors. All dishes are made from pure and fresh ingredients. Keeping in mind the distinct taste preferences of its patrons, the restaurant continues to innovateand experiment withflavorsto createdishes that aretrulydelicious.Ranked highfor itsdistinctmixofflavors,therestaurant’smanysignaturerecipescelebratethebestofCityand Sonoma County’sdining scene.

ThemissionofSampleCompanyNameisto savor thepleasureofauthenticIndiancuisine. SampleCompanyNameisa one-of-a-kindrestaurantthat putstogetherauthenticIndiancuisine witha moderntwist ofitsown.Havinga teamoftalented designers,chefs,and servicetrainersto enhanceincredibleguest experience,Bollywood wantsto transformanyconcept fromidea to profitability.The CompanyNameisbehind therestaurant’srevamp,taking a verypersonal interest inbringing elevated Indianfood and hospitalitytothecounty.Astheownersofseveral downtownCity restaurants,they wereinspired bythefamily’srootsinthePunjab regionofIndia, aswellastheir experiencesasCalifornia restaurateurs,influencing their visionofbringing a taste ofIndia to America.

TheirfoundationisrootedintheIndianconceptof‘mehmaannawazi’, a heightened sense of hospitality and welcoming energy to all who comethroughtheirdoors.Animportantgoaloftheirsisthedesire for Bollywoodrestaurantwiththesenseofentering wants guests to smell the aromas and spicesandtogetmoreengagedintheirmeals.Akeyaspectthat Chef for the cooks to ask questions and be uisitiveiftheydonotknoworarenotcompletelycomfortablewith ants the same for their guests. Bollywood wants to sharewithguestswhat Indianhomecooking is allabout

The concept and organizational culture for Sample Company Name

Owner Name’s Indian heritage and passion for developing spaces that gather community. Today, the Owner Name are intimately woven into the fabric of daily operations at Bollywood, and strive to bring the welcoming spirit they knew as kids in the .Furthermore,theirvaluesandbeliefsalign e happy for this moment. This moment is your

Company Name. The e restaurant by taking various food or simply greeting Bollywood is a direct family values. The members of the f communication, making staff has open communication channels about all operations upper management. To ensure everyone is on the same page, ing the employees take foodanddrinkknowledge.

have extensive experience in City, CA, bought Stout Brothers in basedonacommitmenttoinvest last couple of years were not

COMPANY NAME continues to believe in this city and in this location. The feelsacertainresponsibilityto to grow and prosper COMPANY notwanttogiveupthisspace and all the hard work that has been They believe the downtown is turning around and the location will improve with

timeand COMPANYNAME’sinvestment in it.

Dynamics.Therearenumerous placesthathaveclosed duetothehardship ofdowntown Improvements in Downtown. There are also many recent changes taking place (e.g., La Fondita – a clientoftheCompanyNameconsultancy).ThereisgrowthinCity,andpositiveactivityistakingplace withaffordableoptions.

Indeed, Company Name restaurants, Sample Company Name and Beer Baron, continue to do well in City, even with all the challenges.The Company Name presence and commitment to City goes back6.5yearsago,whentheCompanyNameembarkedonthelaunchesofBeerBaron,andSample CompanyName

In the interest of providing a capsule summary of the last 6.5 years we can provide the following information.

The first three years were profitable as the downtown area began going through the change from nightlifeclubsto nicecocktailbars.Profitability indeed changed over theseyears.WhenCOMPANY NAME bought Stout BrothersinMarch2013,downtown City had 7nightlifebars/clubs:

1. La Rosa,rightacrossfromStout BrothersonFourth

Now Citydowntowndoesnot havemuchto offer.However,Beer Baronisoneplace that stays opentill1amontheweekends.

Yet, all of these restaurants, bars, and clubs have closed over the last 3-4 years. To be sure, there have been some places open. But, many firsttime investors, like Gerard’s Paella, and Brasserie-Brazilian Steakhouse, have come and gone in the last 7 years. Nevertheless, Company Name is committed to seeing it through StoutBrotherswasthe last bar to close,in2019.

This chart (right) tells the story. In the wake of the 2017 fire destruction, not only City, but all of Sonoma County suffered such a dramatic population loss that the setback was felt in all businesses and every facet of civic and community activity. This is a time

Figure1.Populationdroppeddrasticallyafterthe2017fires(Source: www.pressdemocrat.com/news/9149705-181/sonoma-county-populationcontinues-to?artslide=4

of rebuilding and the Company Name will not abandon City; COMPANY NAME will help to rebuild it.

Below, we show the financials for Beer Baron, owned by Company Name and Sample Name. Even throughhard timesCOMPANYNAME hasbeensuccessfulrunning restaurantsindowntownCity

Overall,theCompanyNameiscurrentlyfocused on(a)pursuing thegrowthand development of itsCity assetsdescribed above, and (b)applying for developer statuswith CompanyNameto open two new restaurants inCity 1

Themost recent developmentsof CompanyNameincludethefollowing:

Cleveland -Latest restaurant opening August 2019

Ukiah-First month November 2018

Fort Bragg – Short monthopening February2019

$137,599.08

$137,599.08

$137,599.08

CompanyName

Figure2.2018-2023FinancialsforBeerBaron,ownedbySampleNameandSampleName

AmericanCanyon-First month August 2018

$137,599.08

Company Name will seek success for the first two restaurant operations, with the idea in mind of developing more Company Name franchise restaurants contingent upon making the first restaurantsa success.

• ForeachCompanyNamelocation,COMPANYNAMEwillhire 1 GM earning $60-70K; 3 assistant managers earning $18-$20 dependingontheneedsofthebusiness,and$15-$18willbepaid to part-timeemployees.

“We own a wide range of restaurantsthat servedifferent markets and different needs. We’ve built high-end restaurants from the ground up and helped grow and innovate franchises, finding strength in a diverse portfolio and breadth of experience. With each project, we’ve learned and improved. We can’t wait to see what the future holds as we continue to grow.”

(Source:www.domain.com/restaurants)

Company Name has already been involved in preliminary talks with Company Name corporate, and has submitted preliminary documents. The plan is to establish two new Company Name locations in City, CA. The super-efficiency of Company Name assurescontinuedsuccessforCompanyNameandtheCompany Namemayeventuallyconsidermorelocationsinsimilar,nice,intownlocationsaround thenorthSanFrancisco BayArea.

See APPENDIX: ORG CHART, for a presentation of the organization structure and the personnel structure of these restaurants COO, SR, VP Joti Chandi will be in charge of construction for each Company Name restaurant, and Company Name will hire 1 Manager earning $60-70,000 per year. The Company Name will hire 3 Assistant Managers earning $18$20,000 per hour, and will hire 12 part-time employees earning $15-18perhour.Thesewagesarealignedwithrequiredminimum wagesinthenorthSanFrancisco Bay Area,whichstartat $15/hr

The strengths of Company Name lie in the vast business experienceofitsmanagement,whichincludesahistoryofowning and managing many restaurants successfully The weakness of Company Name, concerning the launching of this Company Name Franchise, is simply the newness of the venture. By following the lessonslearned andthetraining received fromCompanyName,ChandiHospitalityisconfident that thecombinationofitsvast,priorbusinessmanagementexperience,andthewell-knownandgrowing popularityoftheCompanyNamebrand,willensurecontinued success for thenew location.

industry competition is expected to intensify as other fast-food franchises begin to offer more chickenalternatives.Overall,IBISWorld estimatesindustryrevenueto increaseat anannualized rate of4.7%to $43.3billionoverthefiveyearsto 2024.

Asenterpriseandestablishmentgrowthisexpectedtooccuroverthe coming years, internal competition is expected to intensify. Major players, such as Popeyes Louisiana Kitchen Inc. and KFC are expected to continue to expand the number of franchises throughout the Northeast to gain more market share. In addition, internalcompetitionisexpectedtocontinuetointensifyasindustry operatorscompetebasedontheirabilitytodevelopnewproducts. In the previous period, operators in the Fast Food Chicken Franchisesindustryquicklyexpandedtheirmenustoprovidehealthy options for health-conscious consumers. Industry players are expected to continue to compete based on the introduction of new products, in addition to price-based competition. External compet from other fast food retailers is expected to intensify as well. CCD Innovation’s 2018foodtrendsreportdiscusseshowchickenisgoingtosurgeinpopularity.Therefore,otherfastfoodretailersareexpectedtoincludechickenmealoptionstobenefitfromthegrowingdemandfor fried and baked chicken. This development is expected to negatively influence industry operators’ abilityto differentiatethemselvesfromtheir competitors.

Industryoperatorsareexpected to continueto invest intechnologyto improvecustomer serviceas well as operational efficiencies. Companies are expected to incorporate self-service kiosks that give customers the ability to place their order and pay in advance. Other major players are expected to release their own mobile applications, similar to Chick-fil-A One, to cater to time-strapped consumersand increase the easeand convenience ofpurchasing meals. Lastly, industry operators are expected to continue to improve on point-of-sale. This plan includes a concept being considered by the Company Name for developing a mobile app that facilitates ordering, which is mentioned in the section on local marketing. The Company Name is aware of industry trends towards incorporating newer technology to facilitate internal processes. Despite the industry’s continued efforts to incorporate technology, industry employment is expected to increaseatanannualizedrateof4.8%to667,763workersover thefiveyearsto 2024.

The largest competitor is Chick-fil-A (27.9% market share), followed by KFC (14.6% market share), and Popeyes (10.8% marketshare).Sincethemajorplayershavelessthan66%marketsharecombined,thereisspacefor new competitionto viefor market share– that istheaimfor CompanyNameinCity,State.

Major Players (Market share)

SOURCE:WWW.IBISWORLD.COM

City,CAwillbeaprestigiouslocationfor CompanyNameasitisknownforbeing alovelycityinthe North San Francisco Bay Area. It is a popular destination point for people visiting Sonoma County for tours of the famous Napa/Sonoma Wine Country. City combines the flair of the scenic San Francisco Bay Area with the charm of being the largest city in Sonoma County and having its own well-known scenic and historic sites. Its estimated 2018 population was 177,586. City is the largest city in California's Redwood Empire, Wine Country and the North Bay; the fifth most populous city in the San Francisco Bay Area after San Jose, San Francisco, Oakland, and Fremont; and the 28th most populouscityinCalifornia.2

▪ Thecost ofliving in City is9%higher thantheCalifornia average.

▪ Thecost ofliving in City is53%higher thanthe nationalaverage.

▪ Thecost ofhousing in City is101%higher thanthe nationalaverage3

Perhapsthesinglegreatestdifferentiatorbetween CompanyNameanditsmajorcompetitorsisthat Company Name has a great team of well-known Founders, so it already has begun to attain great brand namerecognition.

The predominantly upscale adult population of City, CA will be particularly responsive to Company Name initiatives to highlight mobile Smartphone usage for ordering and receiving incentives and loyaltyofferings.Thus,loyaltyandincentiveinitiativeswillbethefocusoftheplantocompete,inan attempt to facilitate local target customers’ perception of Company Name as a friend of the commuter and activeprofessionalonthego.

2 See, https://en.wikipedia.org/wiki/Santa_Rosa,_California 3 www.areavibes.com/santa+rosa-ca/cost-of-living/

Figure6.The4majorplayersdominatelessthan66%ofmarketshareleavingspaceforCompanyNametosurge.

Great brand name recognition; great attention to fast food service; great attention and focusonchicken;great attentionto popular,affordable,qualityofferings.

The new proposed store location will have the weakness of being new and unknown in thezipcode,andforthisreason,CompanyNamewillexecutesubstantiallocalmarketing initiativesYear 1.

The new proposed store location has the opportunity to become a favorite among local target customers in City, CA because they tend to be successful professionals who commute to work, and this will enable them to perceive Company Name as a friend of thecommuter and thebusyprofessionalonthego.

ThereisapossibilitythatpeopleinCitywilldecidetheydonotlikethenewstorelocation and prefer to patronizecompetitors.

Inorder to proactivelycompeteinthis zip code, CompanyNamewillpatronizelocalcompetitorsin this area and study them to ascertain what they do to attract local target customers. This will supplementexistingmarketinginitiativesofCompanyNameandensurethattherearenocompetitor characteristics attracting local customers that are not also available to the new Company Name location. Company Name has had a professional presence in this area for some time and the memberswillutilizetheir personalawarenessoftheareaand their existing networkofpersonaland professionalcontactstoshoreupandsupportthenew restaurant’scompetitivenessinthiszipcode.

Primaryobjectivesareasfollows:

▪ Year 1:Developthefirst ina seriesof CompanyNamerestaurants

▪ Year 1:Focusoncustomer development inorderto ensurecustomer satisfaction

▪ Year 1: Establish proof of concept for the business model, i.e., attain profitability and fulfillment ofbusinessplanprojections

▪ Years2,3,4& 5:Consider additional CompanyNamestorefranchiselocations

Over the last 15 years, Company Name has been a successful owner of numerous restaurant establishments. The members have vast experience owning and operating well-known restaurants in City, as well as in other locations The Group owns a wide range of restaurants that serve different markets and different needs. COMPANY NAME has built high-end restaurants from the ground up and helped grow and innovate franchises, finding strength in a diverse portfolioandbreadthofexperience.Witheachproject, the Group has learned and improved. The members can’t wait to see what the future holds as the business continuesto grow.

Not only has Company Name owned numerous restaurants, it has owned, managed, and developed the restaurants currently established at the two proposed locationsinCity,CA.

CompanyNameisveryexperienced,andthemembers are hands-on owners and managers, not absenteeowners.CompanyNamewillspendmanyhourson-site every day ensuring proper functioning of all operations. Company Name will hire a Manager at each location who will be tasked with overseeing all operations,onallshifts and will staffeachshift withan Assistant Manager.

Byvirtueofhaving severalyearsdoing business in City,CompanyNamehasthese2City,CAsite locationsinmind:

Thesearesuccessful,well-developed sitesthat should meet CompanyName selectioncriteria.

SeetheAPPENDIX:PROPOSEDLOCATIONS for mapsshowing thelocations,and photos,aswell.

In addition to its own vast experience in restaurant management, the Company Name will hire employees and pay them the $15 minimumwagestandard for companieswith26 or more employees. All employees will be offered a chance to grow with Company Name, and this extra motivation will help to ensure success. Additionally, Company Name will allot additional spending per month for local marketing and advertising in Year 1, above and beyondthecorporatemarketingeffortsensured bythe5%CFAroyalty.

CompanyName

The Company Name is aware of the way Sample Name (https://www.domain.com/) has been utilized by competitors to more than double the number of high-performing employees from 30% to 70% of frontline staff. COMPANY NAME will also ensure the best employees are hired to make for stronger teams, with growing average employee productivity. COMPANY NAME understands that hiring the best employees and motivating them leads to robust net sales and a reputation for great customer service COMPANY NAME understands thatimprovingtheperformanceofthepersonnelandthelocationleads to an increasing applicant quality and flow, which in turn, leads to decreasingtheamountoftimemanagersmightwasteonhiring.Itisalso understood that, by hiring and training the best people, COMPANY NAME proactively creates cost savings from cross-training, better inventory management,and lowerturnover.

CompanyNamewillnameCOO,SR,VP JotiChandito beinchargeofconstructionat bothsites At each location, COMPANY NAME will hire 2 GM for $60-70,000 who will be tasked with overseeing all shifts. He will hire 3 Assistant Managers for $18-20 and one will work every shift. He will hire 12 part-time employees for $15-18 an hour who will be motivated to give the best customer service in town. Starting July 1st, minimum wage will be $15 an hour in Sonoma County. Company Name anticipatesdeveloping a bonusand benefitsprogramto reward thebest employees.

TheCompanyNameiscommittedtoworking24/7onallofitsbusinesses.Ithasaphysicalpresence at thesetwo City,CAsitesalready,where Namewillbeknown,and relied upon,to appear regularly at least 5daysa week,and moreifneeded.

ThisowneroperatorhasbeenintheChic-fil-asystemforover10years,ithasworkedinthecorporate officeto developand trainnew franchisees

Asper CompanyNamepolicy,employeeswillreceive

▪ Averageminimumwageratesfor California(whichis$15/hr.)

In addition to corporate marketing ensured by the 4% Advertising fee, Company Name is allotting anadditionalspending monthlyfor localmarketing,advertising,and publicity,withstipulationsthat this is for flash marketing and advertising and may not be needed every month. They have many ideasand considerableknowledgerelevantto marketing CompanyName Moreover, Company Name believes a mobile application for Company Name could be one of the topapplicationsonthemarket soon.Manypeoplearewantingtopayfor productsviaSmartphone, forobviousreasonsrelatedtoconvenience TheCompanyNamewouldliketobeactivelypromoting use of Smartphones (a) to load money onto Stored Value gift cards, and (b) to load money from a creditordebitcardontotheCompanyNamemobileapp,andthenpayusingtheapp.Thismarketing tool of near-field communications (NFC) will become a very popular way to make payments easier forconsumers.TheOwnerwillalsoutilizetheabilitytouseQRcodesforpayments,contests,and so on.Inthisway,throughdigitalmarketingandinnovation,theCompanyNamewillalwaysbelooking for newand innovativewaystogrow theirCompanyNameperkscommunityand maintain a steady growthmomentum

LocalStoreMarketing:2%ofGrossSales

The Owner will consider developing an iOS app, which allows users to make easy payments, order while on-the go, send gift cards to friends, and access Company Name discounts and coupons Additionally, the Company Name intends for customers to be able to buyor load existing Company Name cardsusing Apple Pay. This new capability could prompt the store to experience an uptick in gift card purchases, since users will not be forced to enter their credit card details during checkout if they already have that information saved within Apple Pay.

case forecast with minimal Year 1 operations projected below the Company Name average gross sales for a fast food establishment. It is projected to exceed Company restaurant averages by Year 3, and continue growing aggressively through Year 5. The goal of the Company Name is to beat their ownprojections.

The well-funded operations of Company Name ensure that enough experience and enough capital areavailableto meet allcontingenciesofthisplan.

In lieu of the current COVID-19 pandemic, the Company Name will be taking into account the challengesthat areaheadof for itsbusinessand for allof usingeneral.

For example, due to COVID-19, it is possible that we may be entering a recession. The Company Name believe that at this time fast casual brands with drive-throughs, that offer quality food at a good price point,will be even more successful in next few years.Indeed, CompanyName is excited that it has been able to hold 80% of its revenue in the last month at most of its Sample Company NamesitesintheNorthBay.TheCompanyNamebrandfitsthatfastcasualcategoryreallywell, and it hasa freshapproach,whichwillhelp it tostand out inthemarket.Additionally, drive-throughhas beeninhigherdemand,whichwillworkwellfortheClevelandAvenuesite CompanyNameCitywill implement Lunchand Dinner boxes for CURBSIDE PICK-UPfromDowntownCity locations,withthe introductionofanappthatisverycustomer-friendly.TherewillbenocontactdeliveryfromMountain Mike’sfor thetimebeing.

COMPANY NAME City locations have been extremely successful and COMPANY NAME will be implementing relevant procedures for conscious consumers after COVID-19 concerns are under control,and City emergesinto a“new” normal

Company Name Franchise Business Plan

Strategic Launch Planning

Launch/Grand Opening in Santa Rosa

Attain Proof of Concept

Belowarethebasicassumptionsunderlyingtheexpensesatthebasisofallthefinancialprojections. A complete detailed breakdown of all the financials underlying our projections is available upon request.

▪ COGS=25%ofSales

▪ Increaseinannualexpenses= 2.5%

▪ Payrolldeductions:FUTA0.6%;FICA6.2%;Medicare1.45%

Figure10.MandatoryPayrollDeductionsforCaliforniausedinthisplan.

Thereiscurrentlyno successionplaninplacefor Company Name.

Thereiscurrentlyno exit strategyinplacefor CompanyName

Thereiscurrentlyno anticipationofpartnership dissolutionfor CompanyName

CompanyNamehasbeeninvolvedinmanyretail business projects for over 15 years, and is currently focusing on expanding and growing operations, with no explicit vision of succession, exit, or partnership dissolution required or in preparation.

This plan assumes that COGS for food and beverage inventory comprises approximately 25% of sales.

Personnelcostsarebased on mandatoryminimumwagesfor California -$15per hr

Every attempt is made to present conservative projections with slow incremental growth merely as a baseline for worst-case break-even operations. We project an average monthly revenue of $175,521.50per monthfor Year 1.

Gross Margin & Profit Monthly

The break-even analysis is important as it shows the revenue necessary to meet expenses in 2019, Year 1 of the plan. As shown below, the flagship store is expected to incur average monthly fixed costs of $118,948 in the first 12-months, and average monthly variable costs of $58,597. To meet these costs, The Owner plans to surpass the break-even point with Year 1 sales of $178,559 per month.

Year 1 Break even Analysis

TheOwnerisplanningforallcontingencieswithadequatefinancinginplace,andforthisreasonthe plan shows positive cash flow from Month 1 of Year 1 of the plan. The plan’s projection is to bring theflagship storeto profitabilityinYear 1,meet CompanyNamerestaurantaveragesalesbyYear3, and exceed all average sales and net profits from Year 4 onward. The overall goal is to beat these projections!