bserver O
PLANT CITY
YOU. YOUR NEIGHBORS. YOUR NEIGHBORHOOD.
FREE • THURSDAY, FEBRUARY 7, 2013
INSIDE
SPORTS
UPCOMING
Blueberry Fest to host its first pageant.
Durant softball Buc pep rally revs up Trapnell team seeks repeat magic. Elementary students.
OUR TOWN + Former mayors’ offspring engaged State Rep. Dan Raulerson and his wife, Shirley, of Plant City, announced the engagement of their daughter, Jaclyn, to U.S. Marine Capt. Jarod Dicks, son of former Plant City Mayor John Dicks and his wife, Sharon. A graduate of Durant High School, Jaclyn Raulerson is a senior telecommunications major at the University of Florida. She is a former Strawberry Queen Court member and Miss Florida 2010. Dicks attended Plant City High School, is a graduate of the United States Naval Academy and is an FA-18 pilot in the U.S. Marine Corps. He is currently stationed in South Carolina. Both Raulerson and Dicks were born and raised in Plant City, and their fathers each served as mayor of Plant City. The wedding date is tentative.
new role
PAGE 5
PAGE 13
PAGE 15
by Amber Jurgensen | Associate Editor
Plant City Chamber names new chairman Jim Scott, of Jarrett-Scott Ford, hopes to help the Greater Plant City Chamber of Commerce get ahead of the curve.
+ Do you have a love story? Was it love at first sight? Did you overcome an awesome obstacle to be with your spouse? If so, we want to hear from you! The Plant City Observer is planning a special edition for Valentine’s Day, and we want to hear your love story. You could win a one-night stay in a suite at Sheraton Suites Tampa Airport Westshore, plus dinner for two at St. James Restaurant. Contact General Manager Michael Eng, at 813-7046850 or meng@plantcityobserver.com.
Family Resource Center helps Plant City families The newest of six locations, the East County Family Resource Center provides free education programs to parents and children.
+ And the winner of our contest is ... Stephanie Karr won the Plant City Observer’s social contest for two tickets to the Plant City Elks Lodge Wild Game Cookout. Karr gave the tickets to her boyfriend, Michael Alexander, who plans to take his brother, Howard, to the all-male event.
by Matt Mauney | Associate Editor
Mike Eng
In his speech at the Chairman’s Banquet, Jim Scott spoke of having the chamber be on the cutting edge of technology. The passing of the gavel is a 31-year tradition. Jim Scott became part of that tradition Jan. 31, when the gavel passed from former chamber Chairman Matt Buzza’s hands to his, at the Greater Plant City Chamber of Commerce’s Chairman’s Banquet. Scott’s first line of business is to revolutionize the chamber’s website and bring it not just into the modern age of technology, but make it cutting edge and ahead of the curve. “I want to give members a greater value for their membership,” Scott said. The new and improved website will be the start of that greater value. Scott wants to have the website show up in the top-three hits on the first page when the chamber or Plant City
See a list of the 2013 board and directors / PAGE 2 businesses are Googled. His plan to make this goal come alive is to use search engine optimization (SEO), or specific keywords that help bump the chamber higher in search results, drawing potential customers to the chamber members’ businesses. “Some small businesses might not even have a website, and some can’t spend the money to pay for SEO on their websites,” Scott said. “So, what we’re doing is pooling our resources to spend money on search engine optimization, which will benefit everybody.” Scott said this move would help all chamber members, but
especially those business members who don’t attend Business After Hours or Contact Breakfasts to network. The website will also have a new modern look that is more user-friendly. The idea first came about in October, at the board retreat. Since then, the chamber has established a technology committee. Yvonne Fry and Aaron Davis are co-chairs. “They are new board members who have hit the ground running,” Scott said. A couple of months ago, the chamber launched its new mobile site, which is configured to display on phones and tablets in a more simplified version of
SEE SCOTT / PAGE 2
INDEX Briefs...................4
From free vision and hearing screenings for children to CPR certification training for adults, the new East County Family Resource Center has something for everybody. The Children’s Board made the decision to open a center in Plant City after it saw a need in eastern Hillsborough County. “There were a lot of people from this area going to our Brandon location and there were other areas around that weren’t being reached,” said Marcia Cedano, center manager for the East County Family Center, located in the shopping center behind Walmart next to Beverly’s Consignment. The East County location opened its doors Oct. 1, 2012, and is the newest of six Family Resource Centers throughout Hillsborough County. The Healthy Start Coalition of Hillsborough County administers the Children’s Board Family Resource Centers, and Champions for Children manages the East County location. The center provides family services at no cost. Services include parental classes and developmental play groups. “We’re here for both the children and the parents to learn and grow,” Cedano explained. In January, Baby Bungalow began offering child-development services at the center. Trained facilitators lead those classes. Programs include Baby and Me, a five-week developmental playgroup for infants that targets free exploration and play, as well as caregiver/child bonding.
SEE RESOURCE / PAGE 2 Vol. 1, No. 31 | One section
Crossword ......... 18
Obituaries ......... 14
Sports............... 15