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PLACEMAKING

EUGENE,OR February 15, 2017


PROJECT FOR PUBLIC SPACES

Squares Public Markets Parks

Transportation Mixed-Use New Development

Downtowns Civic Centers Campuses


43 countries, 6 continents, 50 US states, 7 Canadian provinces, 110 major cities, 3,000 communities


WHAT IS PLACEMAKING? Placemaking inspires people to collectively reimagine and reshape their public spaces as the heart of their communities.

Placemaking strengthens the attachment between people and the places they share, and builds stronger communities.


“What attracts people most it would appear, is other people.� -- William H. Whyte

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WHAT MAKES A GREAT PLACE?


GOALS •

Create vibrant, engaging public spaces in the downtown that appeal to everyone

• •

Ensure safety and security for everyone. Attract new businesses, catalyze new development and create a mix of uses Give downtown Eugene a sense of place and a unique identity


• Embrace downtown Eugene as the city’s center for culture and commerce • Connect the key public spaces with walkable, bikeable ”streets as places” • Create a city-wide, on-going Placemaking campaign for the downtown


COMMUNITY ENGAGEMENT Interviews and Focus Groups: – Met with 16 organizations, 100 people Activity Maps: – August, October, November Two Placemaking Workshops: – 60 participants Pop-Up Placemaking Stations: – 12 locations, 250 participants Resident Survey: – Close to 2,000 responses


SUMMARY OF KEY FINDINGS eugene-or.gov/3368/Places-for-People---Downtown

STRENGTHS

• Huge potential: it’s turning around • Great destinations like the Library, Hult Center and markets • Central area is very walkable • Creative and engaged population that passionately desires a center for their city • An imaginative city staff working hard to activate public spaces and improve safety


SUMMARY OF KEY FINDINGS WEAKNESSES THE SAFETY ISSUE IS A CRISIS THAT MUST BE ADDRESSED • • • • •

Many Eugene residents say they don’t come downtown because they feel unsafe The public perceives one user group dominating the public spaces and their behavior intimidates others We heard there is not enough being done for homeless, substance abusers, mentally ill and troubled youth e.g. affordable housing Lack of everyday activity to attract a critical mass and variety of people downtown to make it safe Very little for families or children to do


TOP TEN WORDS TO DESCRIBE PUBLIC SPACES (from survey) • • • • • • • • • •

DIRTY HOMELESS UNSAFE SCARY DRUGS POTENTIAL UNWELCOMING DANGEROUS UNINVITING UNDERUTILIZED

5% 5% 5% 3% 3% 2% 2% 2% 2% 1%


(From Pop-Up Stations)


GENERAL RECOMMENDATIONS • •

• •

Safety and social service interventions above all Making the downtown safe and welcoming requires bold action: 1. Social Service Interventions (housing, shelter, etc.) 2. Programming and Activation: overwhelm negative activity with positive 3. Significant physical changes Get a critical mass of people downtown–especially families and children--with events, activities and commercial uses Immediate short-term interventions and experiments should pave the way for long-term changes.


A VISION FOR DOWNTOWN

1. Eugene Public Library 2. Lane County College 3. Oregon Contemporary Theater 4. The Atrium 5. McDonald Theater

6. Hult Center 7. Future City Hall 8. City Hall Plaza 9. Morse Free Speech Plaza 10.Lane County Building

11. Shedd Institute 12. Riverfront redevelopment site 13. Alton Baker Park


VISION & CONNECTIVITY


PARK BLOCKS


GOALS FOR PARK BLOCKS • The Civic Square for all of Eugene: a gathering place for the city; the city’s living room and family room • A destination that accommodates families and downtown employees with passive and active uses, all week long • A permanent home for both Farmers and Saturday Markets, • Make each Park Block more flexible, permeable, visible, and ADA accessible • Traffic calming on 8th Avenue and Oak Street to allow for safe crossing • Maintain the trees and a Pacific northwest character


WEST PARK BLOCK


WEST PARK BLOCK


WEST PARK BLOCK


WEST PARK BLOCK


EAST PARK BLOCK


EAST PARK BLOCK


EAST PARK BLOCK


FARMERS MARKET


PARK BLOCKS


PARK BLOCKS CONCEPT PLAN

7th Avenue

Oak Street

Willamette St.

FUTURE CITY HALL

FARMERS MARKET PLAZA

LANE COUNTY BUILDING

East Park Street

West Park Street

8th Avenue


PROPOSED SATURDAY MARKET LAYOUT

Existing layout/number of tents: 134 (west) +96 (east) Proposed layout/number of tents: 180 (west) + 180 (east)


RENDERED VIEW


KESEY SQUARE


GOALS FOR KESEY SQUARE • To become the heart of the downtown commercial and entertainment district and the center of the innovation community • The key downtown intersection • A destination that attracts people everyday, throughout the day and night, and on weekends. • Focus on food and beverage + entertainment


VOODOO DOUGHNUT TRES SIZZLE PIE

THE BARN LIGHT


KESEY SQUARE CONCEPT PLAN STARBUCKS

SIZZLE PIE

THE BARN LIGHT

Willamette St.

8th Avenue

VOODOO DOUGHNUT TRES


KESEY SQUARE


KESEY SQUARE


KESEY SQUARE


KESEY SQUARE

FAÇADE AND OUTSIDE WALLS TREATMENT-Traditional building


KESEY SQUARE

Glass doors: Nana doors


KESEY SQUARE

FAร‡ADE AND OUTSIDE WALLS TREATMENT- Green Faรงade/Roof


KESEY SQUARE

FAร‡ADE AND OUTSIDE WALLS TREATMENT- Green Faรงade/Roof


KESEY SQUARE


LIBRARY PLAZA


GOALS FOR THE LIBRARY PLAZA • Welcoming gateway into Eugene: make the indoor activities visible • Engage the four corners • Provide traffic calming • Areas for families, teens and college students • Convert the Atrium to retail


LIBRARY PLAZA


LIBRARY


LIBRARY


LIBRARY PLAZA


LIBRARY PLAZA


LIBRARY PLAZA


LIBRARY PLAZA


ROSA PARKS PLAZA


ROSA PARKS PLAZA


COMMUNITY COLLEGE SEATING AREA


RENDERED VIEW


RENDERED VIEW


HULT PLAZA


GOALS FOR HULT PLAZA • A cultural magnet with vibrant outdoor activities supporting the indoor uses • A strong and visible connector between north Willamette and downtown • Make the whole area---Hult and Hilton Plazas-- feel like one clear, visible, permeable space • Enhance entrances to Hult and Hilton • Improve crossings on 6th and 7th Avenues


HULT PLAZA


HILTON HULT CENTER


HULT PLAZA CONCEPT PLAN

HILTON HULT CENTER


HULT PLAZA


PPS NEXT STEPS • PPS finalizes recommendations and report, incorporating council comments • PPS develops management & implementation recommendations • PPS continues to review design


CITY STAFF NEXT STEPS • Staff, with partners, begin LQC activation • Staff proceeds to project scoping and design development • Staff returns to council for funding decisions


LIGHTER, QUICKER, CHEAPER INTERVENTIONS ASAP Start to activate in April Introduce games and play Events and performances Mobile food carts, temporary staffed food and info. kiosks or tents • Partner with local arts organizations • Build on Winter Days’ success • Incremental experiments toward long-term solutions • • • •


ROBUST MANAGEMENT • 80% of the success of a public space can be attributed to good management • The best public spaces in the country are not managed solely by city government • Consider managing parks, streets and downtown together • Example: partnership among city, nonprofit management entity and BID • Engage many local partners


PLACEMAKING CAMPAIGN

• • • • •

Organize a sustained effort Continue to engage the public Build partnerships Evaluate short-term experiments Extend Placemaking to streets, parks and riverfront


We Have to Turn Everything Upside Down To Get it Right Side Up


eugene-or.gov/3368/ Places-for-People---Downtown pps.org @PPS_Placemaking ProjectforPublicSpaces

PPS: City Council Presentation Slides_feb15  

Slides for Presentation by Meg Walker of PPS to Eugene City Council on February 15, 2017

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