Digital Marketing Software Market Size, Share, Growth, Price, Demand and Market Analysis Forecast 2025 Digital marketing software is a tool to perform the marketing of a product or services via digital media. The software facilitates better client interaction and sustains a strong customer’s relationship through online marketing channels. It envisages various tools such as sales Customer Relationship Management CRM, social CRM, email software, e-commerce software, marketing automation software, web analytics and Web Content Management WCM. These tools help in creating & developing buying behavior, promotion tactics, identifying sales pattern, marketing strategies and also contribute to personalizing, measuring & optimizing marketing tools for the client. The digital marketing software market is envisaged to grow from US 33.39 Billion in 2016 to US 74.96 Billion by 2022. The global digital marketing software market is anticipated to display stable growth of 14.9 % over the forecasted period.
Reasons for the use of digital marketing software Increased digitalization, rising internet usage and broadband connections, social media attractiveness and technological advancement of mobile device are the major factors propelling the Digital Marketing software market. These drivers have facilitated marketers to target customers effectively and enhance their user experience. On the other hand, lack of skilled employees, high costs and complex technology have impeded market growth. Market segmentation The digital marketing software market is segmented based on component type - software Customer Relationship Management Software, Email Marketing Software, Social Media