What’s On Your Website? There have arguably never been more difficult economic circumstances for accommodation providers across Scotland and the Rest of the UK and Ireland. At the same time however there have never been more opportunities for the independent operators to develop and market their product and reach an infinitely greater audience than they have ever been able to reach before. By taking these opportunities, the accommodation provider, whether they be small B&B, self-catering cottage or large country house hotel, can match product with visitor and increase their chances of success quite dramatically. Open Rooms MM12 has been developed and designed to help the accommodation provider do that whatever size they are.
Open Rooms Suite 2012 Powered fully by The Claymore Project tourism database and content management system (CMS) and built around the award winning Bookassist booking engine, the suite of Open Rooms websites and online marketing packages for 2012 offer greater functionality and flexibility than ever before with the ability not only to build a website and manage content but to fully integrate your online reservations, your Facebook, Twitter and Blog accounts into your website with little or no additional work. Accommodation providers need to focus on developing online marketing initiatives that bring the highest rates of return in terms of higher rates, lower commissions and the most bookings direct through their own distribution channels. Concentrate on the basics as it is estimated that they can bring in more than 75% of accommodation website bookings. Add in some dynamic relationship building with a purposeful social media presence, a modest investment in targeted Pay Per Click advertising and you’ve ticked five key boxes.
Website Design and Content Search Engine Optimisation Social Media Email Marketing Paid Search
Manage and update your content, add image galleries and integrate your social media tools such as Facebook and Blog and offer fully integrated online room availability with award winning Bookassist booking engine. Our Open Rooms MM12 programmes helps ensure that these core fundamentals can be more than fulfilled and that with some focus and commitment you can increase your business levels even in a challenging marketplace. Average has never been good enough and more than ever you have to increase your business profile regardless of size. Open Rooms offers the independent accommodation provider all of the flexibility required. Start small and then add on or upgrade as required with the assurance of professional hospitality based online and account management support available to you throughout the development of your online marketing strategy ensuring that your website continues to benefit from increased visibility and higher conversion rates.