Intercosmo www.plamboy.com

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Beauty in the head, for over 60 years Since 1952, ours is a story of passion and innovation.

Passion for color, its expressive power, its ability to create style and elegance. Innovation that is built upholding the principles of the company, the Made in Italy values, and the women.

“Over 60 years, in which we have inspired the creativity of beauty professionals and supported women in their small and great revolutions; over 60 years of dialogue with dreams, with habits and lifestyles of a female role that was changing continuosly.

In all these years we have taken the “Italy” that we have in mind all over the world: the one that pays attention to details, of the undiscuted quality and creativity.”

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Intercosmo is part of The Colomer Group Intercosmo was established in Bologna, Italy in 1952 and since its foundation the name has always meant professional products for hair, with great performance.

The company immediately distinguished itself by a marked ability and tendency towards development and innovation, working in close contact with public and private research organizations and the most important fashion designers.

In 2000, the company joined the multinational “The Colomer Group”, demonstrating once more its considerable sensitivity to the ever demanding market trends with close attention to product quality and fashion trends.

Intercosmo is one of the leaders of the Italian market and is now distributed in more than 35 countries all over the world.

Italy Office Intercompany Offices Export countries

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Intercosmo, two worlds in one

Fashion - beauty

Inspired by trends, study of the look and pure beauty. It creates its own language of fashion and studies the balance of shapes and colors. It ranges in color, styling, make-up and offers a unique and exclusive service of image consultancy.

Known for its ability to effectively combine beauty, function and quality, Intercosmo today is the most authentic expression of Made in Italy, of creativity, quality and experience in the world.

Objective: to inspire and support the beauty professionals in order to make everyone happy and satisfied with his own image, becoming leader of professional beauty with emphasis on the quality of the products and the services.

Source of inspiration for thousands of salons that choose innovation and willingness to stand out, Intercosmo is indpired by two major themes around which it closes the complete circle of beauty.

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Treatment - wellness

Inspired by wellness, ritual, efficacy. It aims to estabilish an experience of comfort and relaxation in the salon, combining the efficacy of the treatments with specific gestures and rituals. It offers a unique service of counseling and treatment that includes activities in the the salon and for maintenance at home.

The customer at the center

Not only does the customer find a reliable partner for high quality products in Intercosmo, but he discovers a world built entirely around him.

Innovation, quality, distinctiveness, 360° consultancy, training and visibility are underlying values of the company, values that bring immediate and tangible benefits to every customer.

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The customer at the center

The customer at the center

1Innovation

2Quality

Intercosmo products are distinctive and innovative and come from the combination of ‘scientific’ and ‘market research’.

Each product is developed after having passed three test phases: within the laboratories and at the universities, in the most renowned professional schools, and directly on consumer groups.

Intercosmo aims at advanced formulation, seeking the highest quality and efficiency ingredients.

The consolidated experience in professional coloring lead Intercosmo to expand the world of color service, which has always been associated only with performance. With Voilà, for the first time color became image consulting, customization, fashion.

Intercosmo has created Nutrilux and Nutrilux Full Cover, two Ammonia Free color products enriched with Macadamia oil. Nutrilux create ultranaturals, brilliant reflexes with coverage of up to 100% depending on the type of hair, responding to the needs of a woman who wants a totally natural look; Nutrilux Full Cover instead responds to the functional needs of a woman with a greater need for coverage, the product is able to cover 100% and to lighten up to three tones using a sophisticated oil technology.

Intercosmo was one of the first in the market to have created multibenefit products. Designed for the fast target, Il Magnifico Intercosmo combines the performances of 10 products in a single gesture and in a single hair mask.

Intercosmo created the first efficacious Keratin smoothing treatment without formaldehyde, which in addition to removing frizz makes hair perfectly versatile for any type of styling.

All Intercosmo products are formulated in the Research and Development laboratory by a specialized team with an elevated know-how and tested in terms of efficiency, functionality and sensoriality. the first phase of tests, specific instrumental and visual evaluations are carried out on: • The main characteristics of the product: appearance, product color, ease of mixing, fragrance, texture and oxidation of the mixture.

• The color on colored supports: the color is visually analyzed by an experienced professional team and subsequently subjected to the spectrophotometric method to verify brightness and reflection.

• The resistance to washing and sun exposure.

• Having past this first phase, a team of technical experts proceed with live tests on models in order to evaluate: • The main characteristics of the product.

• The color result of: the tone, the reflex, the coverage and the lightening power.

• Combability, feel, shine and softness.

• Product tolerability and pleasure in application.

• In

Finally, when every color formulation has passed 10 tests for each color, we proceed with stability and compatibility tests in the R&D laboratory . If the result of the tests is positive, the new formula is produced and following Quality approval, it is put in the market.

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The customer at the center

The customer at the center

3Distinctiveness

4360° Consultancy

The Intercosmo salons offer high quality, innovation and advanced solutions for every type of customer need.

The plus for which it stands are: continuous new coloring techniques that come out every year, method to customize the look, 360 ° training, communication management, image service and visibility.

Those who enter into an Intercosmo salon can find constant updates on the latest trends thanks to the launch of two fashion collections each year, they can experiment with a tested method to customize their look through the color, morphological and character analysis Voilà Color In; they have access to highperformance color without ammonia, or to the Keratin smoothing treatment without formaldehyde; in addition, discover products and treatments with high efficiency, relax with massages and moments of comfort or benefit of a highly personalized styling service.

Entering the salon the consumer feels valued by a whole team that takes care of her, from the moment of reception to the service, and offers 100% customized solutions.

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Intercosmo helps its clients to purchase well and to propose well, thanks to a specific and targeted consultancy.

Our sales consultants are able to counsel the hairdresser on new and efficient business strategies, helping the salon to succeed.

Not only, based on the needs of the the client, the sales consultant finds a solution by proposing for example a managerial or technical consultation, a training course, or a communication and visibility plan, inside and outside the salon.

Technical consultants, trichologists and stylists are always available for our hair dresser to inform them on the latest news and offer them new sales tools.

The customer at the center

5Education Training and updating are the essential instruments to develop technique, creativity and to value the talent.

Intercosmo develops professionalism and expertise of its clients supporting them in promoting their image.

The clients are offered comprehensive training, which cover all the aspects of salon management, from technique to image consultancy to marketing management. Depending on the different needs, the sales force will suggest training courses and specific, technical, stylistic and humanistic workshops to the hairdresser.

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Treatment

Beauty

Fashion

OUR BRANDS Intercosmo is a big family, a world of brands and “Made in Italy” quality, in which two souls entwine for more than 60 years: fashion-beauty and treatment-wellness. Its experience in the cosmetic sector is deeply radicated, from which new projects, new ideas and new fruits bloom each day.

Wellness

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Voilà Color, Fashion, Image Consultancy онлайн м агазин

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The world of Voilà: philosophy & method.

Voilà showcases and carries the “Made in Italy” to the world through its quality products, attention to details and the latest fashion trends. It is a complete brand that: • Transforms the coloring service into image consultancy; • Launches two fashion collections per year, to update the clients on new trends and coloring techniques; • Offers Voilà Color in Method: an innovative analysis method that helps create tailormade looks based on analysis of chromo-type, morpho-type and character of the client.

• Adds quality to the work of the hairdresser & promotes loyalty.

Voilà: a world of infinite possibilities.

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WHY DO I CHOOSE IT VOILÀ COLOR IN METHOD.

The Voilà Color In method offers the client a tailor-made color proposal, based on the study of chromo typology, morph typology and character of the person.

CHARACTERISTICS It is a permanent hair color with high coverage that thanks to an innovative micronizzation technology of the actives carries out 4 principle actions: energizing, fighting free radicals, recontrsucting and hydrating & strengthing.

Voilà is based on:

An emulsion formula

More delicate on the hair thanks to the minor concentrations of ammonia.

LOW AMMONIA CONCENTRATION. 100% EFFICACIOUS COVERAGE. INTENSE AND LONG LASTING COLORS.

BENEFITS

It is efficacious in terms of results. Maximum coverage even with trendy reflexes without the need to add natural bases.

• It is a highly cosmetic line and with an elevated hold Natasphere makes the color penetrate easily and maintains the hair in a good state for a vivacious & luminous color.

• It is loyal to the color chart. Perfect correspondence between the hair locks in the color chart & the effective end result of the color. The color result is precise.

•

SUPPORTS FOR THE SALON

Delayed oxidation

Voilà dado meches

Voilà bowl and brushes

Voilà trolley

Voilà cape

The color penetrates indepth without damaging the cuticle.

IODUO

Liquid crystals

Protect, hydrate & add shine to the hair.

Over 100 nuances

HAIR COLLECTION

Voilà color chart

Voilà color in chart

Voilà fashion collection 2012

Voilà apron

Voilà Color Care is a system of complete treatment dedicated to the care of color and its maintenance. Developed for the woman that desires an intense color that is brilliant and long lasting.

Voilà Color Care is composed of 6 products: Voilà Color Remover, Voilà Conditioner acidic pH, Voilà Barrier Cream, Volià Soothing gel, Voilà anti-yellow shampoo, Voilà shampoo acidic pH.

Voilà also has a section dedicated to the universe of men: with Voilà Man 5, the Voilà color line developed for men, each man can hide the white hair problems, covering the hair with discretion and rapidity.

Voilà Man 5 is composed of 4 shades: brown, natural brown, ash brown, blond.

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www.plamboy.com It is a line for maintenance of hair color. It is used at home to revive the color and make it more brilliant even for a longer time period or for creating mild non permanent reflexes on non treated hair. Voilà Color Kult is composed of 13 shades plus the mini sizes: copper, honey blonde, brown, iridescent chestnut, silver grey, dark toffee, red, golden beige, ice, Intense golden blonde, matte brown, sand blond & cyclamen purple.

SUPPORTS FOR THE SALON

VoilàMan5 folder

VoilàMan5 color chart

VoilàMan5 sponges

VoilàMan5 bowl

VoilàMan5 towel

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NUTRILUX Color has changed its nature

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CHARACTERISTICS

WHY DO I CHOOSE IT

For the client that wants a look particularly soft & delicate, we have Nutrilux, the ultimate generation of Ammonia Free colors, a formulation capable of combining a natural result with 100% coverage* & sophisticated reflexes. Thanks to the coloring technique, Nutriblend, it offers a pictorial effect & sophisticated chromatic combinations on the hair, for a totally natural effect.

Its specific formula: • Is free from AMMONIACA & PPD • Is enriched with natural oils: Macadamia oil, Cyperus oil & Rosa Mosqueta oil.

• Is enriched with natural conditioner.

• Has nourishing, illuminating & soothing properties

The actives present in the formuation based on Macadamia oil, Cyperus oil and Rosa Mosqueta oil nourish, hydrate and restructure the fiber and protect the scalp. For intense & darker even in conditions where the hair is very porous and weak.

effects of regrowth.

HIGH TREATING POWER

HIGH PERFORMANCE WITHOUT AMMONIA NUTRIBLEND TECHNIQUE

POSSIBILITY OF USE EVEN RIGHT AFTER A PERM HAIR SERVICE

BENEFITS

Offers shine and transparency.

• It is fast & easy to rinse.

• It is simple & practical to mix.

It is a specific technique that permits a differentiated and exclusive color service, obtaining a natural & sophisticated result that covers the undesired • Offers natural & cosmetic reflexes.

•

SUPPORTS FOR THE SALON Nutrilux brush

zero ammoniaca, riflessi pieni, intensi e sofisticati, capelli idratati il colore e brillanti

scegli il tuo nutrilux il lusso di una bellezza naturale per i tuoi capelli.

ha cambiato natura.

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zero ammoniaca, riflessi pieni, intensi e sofisticati, capelli idratati e brillanti

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IODUO

IL COLORE HA CAMBIATO NATURA

La nuova generazione del colore si chiama

La nuova generazione del colore si chiama

HAIR COLLECTION

Il lusso di una bellezza naturale per i tuoi capelli.

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*According to the type of hair.

Nutrilux color chart

Nutrilux Nutriblend

Nutrilux fashion collection 2012

Nutrilux color station

Nutrilux cape

Nutrilux banner and sticker

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NUTRILUX FULL COVER Full coverage, intense reflex, treating power онлайн м агазин

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quality oil that guarantees longer duration of color and at the same time, silky hair.

The oils present in the formula cover the hair allowing the color to penetrate deep into the hair and guarantee 100% coverage.

BENEFITS

OIL TECHNOLOGY

A DELICATE MIX, PERFUMED AND EASY TO APPLY

CHARACTERISTICS

From the Intercosmo comes Nutrilux Full Cover, the natural blend of high treating power with a high performance coverage.

Nutrilux Full Cover is the range of Nutrilux that offers excellent coverage to satisfy the requests of demanding consumers that want ammonia-free products with high coverage, that is as close as possible to that of permanent color.

Allows to acquire a specific target of consumers that are increasing rapidly.

• Covers white hair up to 100% without the use of ammonia.

• Increases the value of Ammonia-free color service in Salon, acquiring new clients.

• Easy to apply and rinse off.

• Pleasant fragrance.

•

It is pleasant for both, the hair dresser and the end consumer.

SUPERIOR COSMETIC RESULT

Combines perfect coverage of white hair with harmony of the color.

LUXURY OF NATURAL OIL

Macadamia Oil, the key ingredient of the Nutrilux line, is a refined high

SUPPORTS FOR THE SALON EMOTIONAL VIDEO TECHNICAL GUIDE

© ALL

Nutrilux Fullcover t-shirt man/woman

Nutrilux Full Cover is • 100% coverage • Up to 3 lightening tones • zero ammonia • innovative oil technology • maximum result • perfectly harmonious color

RIGHTS RESERVED

Nutrilux Fullcover dvd

Nutrilux Full cover cape Nutrilux Full cover weighing machine IL COLORE HA CAMBIATO NATURA. Nasce Nutrilux Full Cover, con innovativa tecnologia in olio.

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Nutrilux Full cover color chart

Nutrilux Full cover folder

Nutrilux Full cover banner

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Nutrilux Full cover apron

Nutrilux Full cover trolley

Nutrilux Fullcover brush and bowl

PERM&CARE LIXA Smoothing treatment онлайн м агазин

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CHARACTERISTICS

Perm&Care Smoothing Treatment is an innovative waving system that tunes with the hair based on their state of health and their real needs.

Thanks to the amino acids complex with diverse molecular weights, the level of penetration in the hair varies and the hair become healthy, elastic and soft.

• Perm&Care is composed of 4 products: 1 universal neutralizer & 3 curling solutions for natural normal hair, fragile/sensitive hair, colored/treated hair.

• It uses Glyocare Complex, that thanks to its natural water holding capacity, inhibits dryness, offering shine & softness to the hair.

Based on CYSTEAMIN, Lixa disassociates the sulfur points in the hair fiber, to then reconstruct them in the successive phase.

• It contains a derivative of CYSTEIN, a natural amino acid that restructures & strengthens the hair.

• It contains a HYDRO-REPELLENT SILICON that inhibits the formation of curls & carries out a highly conditioning action over time.

WHY DO I CHOOSE IT

WHY DO I CHOOSE IT

RESTRUCTURES THE HAIR, INTERNALLY&EXTERNALLY ENSURES A DELICATE ACTION DURING THE REDUCTION PROCESS CREATES PERFECT & SOFT TO TOUCH CURLS

BENEFITS

Greater hold of curls & volume; • Helps to disentangle the hair & facilitates easier combing; • Lesser worn out ends; • Flexible and easy to dry; • No accumulation of electrostatic charges.

•

LIXA is an innovative treatment without derivatives of thyoglycolic acid and is ammonia free.

Ideal for obtaining “smooth” effects and eliminating “frizz” with a result that lasts and respects the hair fiber.

•

MAKES THE HAIR EASIER TO COMB MAKES THE HAIR SOFT, SHINY & ELASTIC

BENEFITS

It is a permanent smoothing treatment.

It has an innovative formula that is based on Cysteamin and is not aggressive, and does not contain neither thyoglycolic acid nor ammonia.

• Leaves a pleasant fragrance thanks to its specific Neutralizer.

• •

KERATIN Smoothing treatment онлайн м агазин

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EXTENSION OF THE SALON OFFERT

The treatment is in line with the needs of modern women, allowing her to significantly reduce the time of styling.

THE CUSTOMER LOYALTY

CHARACTERISTICS

Keratin smoothing treatment is the disciplining anti-frizz treatment FORMALDEHYDE FREE, enriched with Amino acids and Hydrolyzed keratin that: • eliminates unsightly frizz, facilitating styling • conditions, restructures and rebuilds the hair • effective for up to 12 weeks • control the volume • versatile styling from perfectly straight to sculpted curls.

Easy, reversible service, fast to build, it does not weigh the hair and satisfies the customer.

TREATING VALUE IMMEDIATELY RECOGNIZED

At the end of the treatment the hair appears at once extremely soft and shiny, for a high perceptible effect of the end customer.

BENEFITS

It ‘a safe treatment that does not use formaldehyde.

It conditions and protects the hair making them visibly healthy and shiny without weighing it down.

• It ‘s fast and easy to perform even more than the usual color service.

• It ‘a comfortable treatment that does not emit bad odor giving the customer a feeling of well being.

• It improves the business of the Salon increasing the chip average and retaining the customer through a distinctive service and a line of home maintenance.

• •

EXCELLENT PRICE / QUALITY RELATIONSHIP The relationship between the efficiency of the treatment and its price is highly competitive.

Supports for salon Keratin bowl, mixer and brush

DISCIPLINANTE ANTICRESPO EFFETTO SETA

Keratin folder

Keratin Keratin dual-sided image appointment card

Keratin counter display

Keratin DVD

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Energia Nourish your beauty

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CHARACTERISTICS

Energia is the nutricosmetic line that takes care of hair, nourishing it with vitamins, minerals, amino acids and micronutrients of natural and plant origin. Associating “nutrients” & “cosmetics” that give your hair the necessary nutrients required to leave it shiny, moisturized, nourished and vital.

A streamlined range of a total of 14 products divided into 6 families: • Vino (wine): for colored hair.

• Semi di lino (linseed): for dull & lifeless hair.

• Mirtillo (blueberry): for grey, white, bleached and highlighted hair.

• Menta e lime (mint and lime): for oily & dandruff hair.

• Mandorla (almond): for dry & treated hair.

• Miele e Pappa reale (honey and royal jelly): for fine & fragile hair.

WHY DO I CHOOSE IT

ECO-SUSTAINABLE PRODUCTS AND MATERIALS

FOOD ENERGY FOR THE HAIR

Each family in the line is characterized by a specific food ingredient: a supplement to give the hair all the nourishment it needs, on the basis of its specific requirements.

MULTI-SENSORY TREATMENTS

Energia captures the attention of all the senses with colors, textures and fragrances to create a multisensorial, 100% engaging experience.

TRANSVERSAL RANGE

Each product family offers a different benefit, while at the same time guaranteeing cross applications.

Products with natural ingredients, 100% recyclable packaging, FSC certified merchandising material: Energia is a line that takes its cue from nature and respects it.

BENEFITS

It’s a simple and effective line based on the concept of food ingredients.

• It’s easy to offer thanks to the pleasant fragrance and texture.

• It ‘s ideal for a young target that has no specific amalies.

• It has few transversal references that allow the hairstylist to better manage the stocks.

•

SUPPORTS FOR THE SALON

Energia folder

Energia leaflet

Energia shoppers

Energia floor stand

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Estro Italian Creativity

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CHARACTERISTICS

Estro is the styling line inspired by the creativity Made in Italy, that reflects the freedom to create more and diverse looks.

Estro is divided into three product lines, that are inspired by the Italian flag to interpret three different looks and three fixing powers:

GREEN

It is the look of the Natural woman, for soft and natural creations.

Fixing scale 0 and 1.

WHY DO I CHOOSE IT

PERSONALIZED CONSULTING.

VALUES AND ORIGINALITY.

Estro is attention for details, style research and Italian creativity.

Thanks to his method ESTRO is the ideal tool to allow the hairstylist to customize the look, presenting itself as an image consultant.

LOOK-BENEFIT MATRIX.

Allows you to tune the look research of hairdressers with the desires of the end consumer.

PRODUCTS Mixability.

All products are mixable between them and offer the possibility to create innovative and always different solutions.

BENEFITS

It’s a slim, compact and well structured line Product names are catchy and easy to remember • It’s both a professional and a retail line.

• •

SUPPORTS FOR THE SALON

WHITE

It is the look of the Glamour woman, for refined and elegant hairstyles. Fixing scale 2 and 3.

RED

It is the look of the Creative woman, for whimsical and avant-garde styling. Fixing scale 3 and 4.

Estro philosophy catalogue

Estro leaflet

Estro dual-sided poster

Estro glorifier

Estro floor stand

“Sarebbe magnifico!” Riparare in un lampo i capelli danneggiati? Sarebbe perfetto! Una soluzione istan tanea contro i danni della salsedine, del cloro o dei trattamenti troppo aggressivi come permanenti e colpi di sole. Un prodotto da tenere sempre

“Un prodotto che fa per 10?”

borsetta per restituire ai capelli sfruttati la bellezza di sempre. Trasformare il capello crespo in un capello perfetto? Sarebbe bellissimo! Ogni sera, prima di uscire... un tocco e via. M più capelli arruffati ed antiestetici! Un prodotto così prima o poi dovrebbero inventarlo... Proteggere i capelli dalle fonti di calore? Sarebbe un’ottima idea! Og volta che uso il phon o la piastra . Se potessi proteggerli in mod efficace oserei con la piega un po’ più spesso. Mantenere vivo il colore a lungo? Sarebbe fantastico! Essere ogni giorno come appena uscita dal parrucchiere; indossa u rillante; non temere più i lavaggi frequenti né gli agenti atmosferici. Facilita l’uso della piastra? Sarebbe molto interessante! Soprattutto prima delle uscite serali: in questi casi sono sempre di corsa e velocizza l’operazione della piastra mi permetterebbe se non altro di arrivare puntuale! Avere sempre capelli brillanti? Sarebbe il mio sogno! A forza di lavaggi e trattamenti i capelli perdono lucente za... e certo non

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i capelli si bruciano un po’, diventando opachi, secchi e volatili

n colore sempre splendente, vivo, b brillano più comeringiovanire quando avevo 15 anni! Districare Se solo esistesse un prodotto che li facesse all’istante! i nodi che vengono districarlial pettine? Sarebbe un miracolo! Ogni volta che lavo i capell

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è un vero incubo! Se esistesse un prodotto perfettamente districante, da applicare senza risciacquo e in tutta velocità... andrebbe sempre tut liscio. Aumentare il corpo e il volume dei capelli fini? Sarebbe meraviglioso! Per i miei capelli fini sono sufficienti poche ore dopo il lavaggio per appiattirsi e diventare dec samente poco interessanti. donne! Chi porta capelli lunghi come me, è spesso vittima di queste antiestetiche linguette bifororcute! Se potessimo prevenirle sen ogni volta ricorrere alla forbice sarebbe davvero fantastico! Fissare nel tempo Sarebbe un mod per uscire di casa più spesso! Una bella piega fai da te già per me è un evento rarissimo, ma quando anche sui miei capelli! “Un prodotto che fa per 10?” “Sarebbe magnifico!” Riparare in un lampo i capelli danneggiati? Sarebbe perfe to! Una soluzione istantanea contro i danni della salsedine, del cloro o dei trattamenti troppo aggressivi come permanenti e colpi di sole. Un prodotto da tenere sempre in borsetta per restituir

Vorrei una dose di corpo e volume ogni volta che ne ho bisogno! Dire addio alle doppie punte Sarebbe il sogno di molte accade vorrei poter fissare quel momento oltre che nella storia,

un’acconciatura perfetta?

e ai capelli sfruttati la bellezza di sempre.

Trasformare il capello crespo in un capello perfetto?

Sarebbe bellissimo! Ogni sera, prima di Proteggere uscire...i cape un tocco e via.

Mai più capelli ar dalle fonti di calore?

ruffati ed antiestetici! Un prodotto così prima o poi dovrebbero inventarlo...

Sarebbe un’ottima idea! Ogni volta che uso il phon o la piastra i capelli si bruciano un po’, diventando opachi, secchi e volatili. Se potessi proteggerli modo efficace oserei con la piega un po’ più spesso. Mantenere vivo il colore a lungo? Sarebbe fantastico! Essere ogni giorno come appena uscit dal parrucchiere; indossare un colore sempre splendente, vivo, brillante; non temere più i lavaggi frequenti né gli agenti atmosferi Facilitare l’uso della piastra? Sarebbe molto interessante! Soprattutto prima delle uscite serali: in questi casi sono sempre di corsa e velocizzare l’operazione della piastra permetterebbe se non altro di arrivare puntuale!

Sarebbe il mio sogno! A forza di lavaggi e trattamenti i capelli perdono lucentezza... e certo non brillano più come quando avevo 15 anni! Se solo esistesse un pr dotto che li facesse ringiovanire all’istante! Districare i nodi che vengono al pettine? Sarebbe un miracolo! Ogni volta che lavo i capelli districarli un vero incubo! Se esistesse un prodotto perfettamente districante, da applicare senza risciacquo e in tutta velocità... andrebbe sempre tutto liscio. Aumenta il corpo e il volume dei capelli fini? per appiattirsi e diventare decisamente poco interessanti. Vorrei una dose di corpo e volume ogni volta che ne ho bisogno! Dire addio alle doppie punte? Sare be il sogno di molte donne! Chi porta capelli lunghi come me, è spesso vittima di queste antiestetiche linguette bifororcute! Se potessimo prevenirle senz

IL MAGNIFICO che nella storia, anche sui mieiltre c The product that does the work of 10 Avere sempre capelli brillanti?

vaggio

Sarebbe meraviglioso! Per i miei capelli fini sono sufficienti poche ore dopo il la

ogni volta ricorrere alla forbice sarebbe davvero fantastico! Fissare nel tempo un’acconciatura perfetta? Sarebbe u modo per uscire di casa più spesso! Una bella piega fai da te già per me è un evento rarissimo, ma quando accade vorrei poter fissare quel momento, o

“Un prodotto che fa per 10?”

apel

“Sarebbe magnifico!” Riparare in un lampo i capelli danneggiati? Sarebbe perfetto! Una soluzione istantanea contro

danni della salsedine, del cloro o dei trattamenti troppo aggressivi come permanenti e colpi di sole. Un prodotto da tenere sempre in borsetta per restitu

ai capelli sfruttati la bellezza di sempre. Trasformare il capello crespo in un capello perfetto? Sarebbe bellissimo! Ogni sera, prima di uscire... un tocco e via. Mai più capelli arruffati e

antiestetici! Un prodotto così prima o poi dovrebbero inventarlo... Proteggere i capelli dalle fonti di calore? Sarebbe un’ottima idea! Ogni volta che uso il phon la piastra . Se potessi proteggerli in modo efficace oserei con piega un po’ più spesso. Mantenere vivo il colore a lungo? Sarebbe fantastico! Essere ogni giorno come appena uscita dal parrucchiere; indossare u rillante; non temere più i lavaggi frequenti né gli agenti atmosferici. Facilitare l’uso della piastra? Sarebb molto interessante! Soprattutto prima delle uscite serali: in questi casi sono sempre di corsa e velocizzare l’operazione della piastra m permetterebbe se non altro di arrivare puntuale! Avere sempre capelli brillanti? Sarebbe il mio sogno! A forza di lavaggi e trattamenti i capelli perdono lucentezza... e certo non

i capelli si bruciano un po’, diventando opachi, secchi e volatili

n colore sempre splendente, vivo, b bril lano più come quando avevo 15 anni!

Se solo esistesse un prodotto che li facesse ringiovanire all’istante!

Districare i nodi che vengono pettine?

Sarebbe un miracolo!

Ogni volta che lavo i capelli districarla

è un vero incubo! Se esistesse un prodotto perfettamente districante, da applicare senza risciacquo e in tutta velocità... andrebbe sempre tutto liscio. Aumentare il corp e il volume dei capelli fini? Sarebbe meraviglioso! Per i miei capelli fini sono sufficienti poche ore dopo il lavaggio per appiattirsi e diventare decisamente poco interessan

Vorrei una dose di corpo e volume ogni volta che ne ho bisogno! Dire addio alle doppie punte? Sarebbe il sogno d molte donne! Chi porta capelli lunghi come me, è spesso vittima di queste antiestetiche linguette bifororcute! Se potessimo prevenirle senza ogni volta ricorrere alla forbi sarebbe davvero fantastico! Fissare nel tempo Sarebbe un modo per uscire di casa più spess Una bella piega fai da te già per me è un evento rarissimo, ma quando accade vorrei poter fissare quel momento, oltre che nell storia, anche sui miei capelli! “Un prodotto che fa per 10?” “Sarebbe magnifico!” Riparare in un lampo i capelli danneggiati? Sarebbe perfetto! Una soluzione istantan

un’acconciatura perfetta? per restituirei ai capelli sfruttati la bellezza di sempre.

Trasformare capello crespo in prima un capello perfetto?

Sarebbe bellissimo!

Ogni sera, di uscire... un tocco e via.

Ma più capelli arruffati ed antiestetici!

Un prodotto icos prima o poi dovrebbero inventarlo...

Proteggere capelli dalle fo con la piega Essere ogni giorn contro i danni della salsedine, del cloro o dei trattamenti troppo aggressivi come permanenti e colpi di sole. Un prodotto da tenere sempre in borsetta

nti di calore? Sarebbe un’ottima idea! Ogni volta che uso il phon o la piastra i capelli si bruciano un po’, diventando opachi, secc

e volatili. Se potessi proteggerli in modo efficace oserei

un po’ più spesso. Mantenere vivo il colore a lungo? Sarebbe fantastico!

come appena uscita dal parrucchiere; indossare un colore sempre splendente, vivo, brillante;

non temere più i lavag frequenti né gli agenti atmosferici. Facilitare l’uso della piastra? Sarebbe molto interessante! Soprattutto prima delle uscite serali: in questi casi sono sempre di corsa velocizzare l’operazione della piastra mi permetterebbe se non altro di arrivare puntuale!

Sarebbe il mio sogno! A forza di lavaggi e trattamenti i capelli perdono lucentezza... e certo non brillano più come quando avevo 15 anni! Se solo esistesse un prodot che li facesse ringiovanire all’istante! Districare i nodi che vengono al pettine? Sarebbe un miracolo! Ogni volta che lavo i capelli districarli è u vero incubo! Se esistesse un prodotto perfettamente districante, da applicare senza risciacquo e in tutta velocità... andrebbe sempre tutto liscio. Aumentare il co po e il volume dei capelli fini? per appiattirsi e diventare decisamente poco interessanti. Vorrei una dose di corpo e volume ogni volta che ne ho bisogno! Dire addio alle doppie punte? Sarebbe

Avere sempre capelli brillanti?

gio

Sarebbe meraviglioso! Per i miei capelli fini sono sufficienti poche ore dopo il lavag

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www.plamboy.com WHY DO I CHOOSE IT

CHARACTERISTICS

It is the first Spray-On Mask for the hair: a multi-purpose and innovative treatment, it is simple, convenient and easy to propose.

A product suitable for women who have little time because it’s easy and quick to use: with a single spray they can have perfect hair every time they want.

BENEFITS

THE FIRST SPRAY-ON MASK FOR THE HAIR

An innovative formula, the first by Intercosmo to combine the consistency and properties of a mask with the convenience and speed of a spray.

MULTIPURPOSE TREATMENT

IL MAGNIFICO it’s the only product that can do so many different things!

For hair that’s always repaired, full of body, tidy and shiny, with a single spray.

EASY, CONVENIENT AND QUICK to use

You can apply it directly to wet or dry hair, without rinsing, so that it can be used anytime and anywhere.

Il Magnifico offers 10 immediate benefits for all types of hair, with surprising results:

1. Repairs damaged hair 2. Controls frizz 3. Heat protection 4. Easier ironing 5. Offers shine 6. Hair color protection 7. Facilitates detangling 8. Adds body 9. Prevents split ends 10. Long lasting hairstyle

SUPPORTS FOR THE SALON In primo piano: una magnifica notizia!

In primo piano: una magnifica notizia!

Il Magnifico folder and leaflet

Il Magnifico shopper

Il Magnifico mirror glorifier

Il Magnifico glorifier

Il Magnifico counter display

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BECOME A PART OF OUR WORLD. Entrusting yourself with Intercosmo means becoming a part of a highly experienced team, opening up to a world made of: 360° SOLUTIONS. Intercosmo proposes a specific range of lines, created to respond to each requirement of health & beauty of the hair.

QUALITY & TRUST. Behind each Intercosmo product there are days of research, study of equip and thorough quality tests.

STRATEGIC & MOTIVATIONAL SUPPORT. The client is accompanied towards success, supported by improving his business and counseled by experts of the sector.

TRAINING. Every year Intercosmo organizes entire training courses to add value to the talent with the development of technique and creativity.

DISTINCTIVITY. Means being able to respond to every customization requirement of the end consumer, reflecting the original fashion trends of the moment.

For this we believe IN you & we believe IN us.

Because being part of the Intercosmo world means being IN.

www.plamboy.com