Piyal Das- Portfolio

Work Portfolio

AdFilms.

Social Media Creatives.

GDN Banners.

Piyal Das.

Presented is the work portfolio that has been strategized and executed at various agencies at various points of my life. The work has been presented to denote the range and quality of the work produced over the due time.

Blogsand Websites.

Digital Campaigns.

Brand Identity Building.

Brand Banters.

TikTok Campaigns.

Brands

Notable Awards

The following awards were for the work strategized and executed by me during my time at Havas, Glitch and Hindustan Times.

Job role: Creative content strategy (copy) from conceptualization to execution (Creative articulation + Indiviual assets)

SAMMIES1.

2 GOLD

2. EFFIES

2 BRONZE

3. ABBY

1 BRONZE

DUREX

#StayingInIsEffingGood campaign

Notable Digital Campaigns

The following are the work strategized and executed by me during my time at Havas, Glitch and my time as a consultant.

It consists of Product launches and surround digital campaigns - Ad films + influencer campaigns + digital activations.

Job role: Creative content strategy (copy) from conceptualization to execution (Creative articulation + Indiviual assets)

Durex Invisible 1.

Launch Campaign + Sustenance

1. Durex drops an anti category question that shocks the internet!

2. It adds fuel to the fire by further validating the question with some interesting statistics.

3. Popular influencers, celebrities and content creators react to them both.

Durex Invisible 1.

Launch Campaign + Sustenance

4. Kalki takes side with Durex to help clear the air with an unique unboxing video.

5. Durex finally launches the product with TVC across all platforms.

6. Social launch posts kick off simultaneously.

Durex Invisible 1.

Launch Campaign + Sustenance

7. Interactive banner ads in partnership with MCanvas

1. Durex shocks the Internet with anti category claims.

2. Durex Flavored Condoms #GoPlaces. Launch Campaign + Sustenance

2. As the buzz of shock and confusion gets going, popular celebrities join hands to find ways to make sex less boring.

3. Durex launches flavored condoms that will help add spice to your sex life.

Durex asks users to live their fantasies and gives them 3 options to choose from.

2. Durex Flavored

Condoms #GoPlaces. Launch Campaign + Sustenance

Automated message with #GoPlaces get flooded on the users draft a tweet space.

+

4. Twitter activation to increase viewership of the TVC.

The users were then Dmed a variant of the TVC- Limo/ Yacht/Plane fantasy.

Durex launches the limited period Bubblegum emoji to add to the excitement.

#StayingInIsEffingGood- Post Covid

Digital Campaign + Sustenance

Durex goes viral with their unique Stay at Home messaging.

#StayingInIsEffingGood- Post Covid

Digital Campaign + Sustenance

Durex shows us how Masks are the new condoms.

Durex highlights the changing dynamics of relationships that came with the Lockdown.

Durex tells us to look at the brighter side of lockdown extension.

4. #EverydayIsValentines- 14th Feb.

Mini Digital Campaign.

Durex challenges V-Day pop culture and promises us that their ring brings more excitement everyday.

Durex re-emphasises how love is best expressed through actions and not through fake gestures

Durex challenges norm by putting out blank post during Valentines Day to further strenghten it's proposition.

5. Veet Men- #FindYourSexy Digital Launch + Sustenance

1. Karthik Aryan is confused on wether he should #BodyHairOrBodyBare.

2. Influnecers, CAT B and CAT C all join in to help him find a solution.

3. The internet chooses Body bare and Karthik isn't dissapointed.

5. Veet Men-

Digital Launch + Sustenance

#FindYourSexy

4. Karthik launches the product and Finds his Sexy.

5.

#FindYourSexy challenge kicks off on Tik Tok.

Dettol kicks off the #HandWashChallenge to educate masses on the right way to wash hands.

7. Tinder- #SwipeStories

Digital Launch + Sustenance

1. TInder launches #SwipeStories- the stories behind the swipes.

2. Kaneez and several others drop their stories to kick start the bucket!

3. Audiences reach out with their own stories.

8. #DonateASmile- Happydent. Mini Digital Campaign.

Happydent partners with Smile Foundation to lanch #DonateASmileCampaign

Audiences had to go visit the above mentioned website and upload a selfie. Each selfie donated Rs. 5 to the Smile Foundation that helps underprivileged children.

9. CenterFresh Cola- #ChewTheCola

Digital Launch + Sustenance

1. Center Fresh creates intrigue by asking to stop by Colapur for a surprise.

2. TVC is launched on the page.

3. Hygiene kicks off.

Mirinda. Digital Campaign.

Mirinda says exam stress is one of the leading causes of depression among teenagers. And asks parents to #ReleaseThePressure off their kids.

1.

2.

3. Mirinda urges students to voice their opinions about exam pressure.

#ReleaseThePressure- Mirinda. Digital Campaign.

4. Experts join in to help parents and students deal better with exam pressure.

5. The campaign wins a Silver Lion at the Cannes.

11. Veet India- #VeetItToBelieveIt

Digital Launch + Sustenance

1. Influencers take the #NeverHaveIEverChallenge to relate to their hair removal related woes.

2. The loyalists show how to use it, while the first timers try it for the first time.

3. Hygiene kicks off.

Notable Creatives.

The following are the work strategized and executed by me during my time at Havas, Glitch and Hindustan Times.

It consists of various social media posts- RTM's + Fixed Moments + Hygiene, GDN ads etc.

Job role: Creative content strategy (copy) from conceptualization to execution (Creative articulation + Indiviual assets)

Real Time Moment Marketing

DUREX

Durex celebrates #RanbirAliaWedding with a viral post.

DUREX

Another celeb wedding "covered" by Durex.

Real Time Moment Marketing

Exhibit 2.

DUREX

Durex rides on the increasing popularity of The Queens Gambit.

DUREX

Durex does a unique take on "Risk hai toh Ishq Hai" dialogue from Scam 1992.

Real Time Moment Marketing

DUREX

Rohit Sharma hits two sixes to lead

India to victory.

DUREX

Elon Musk names his kid XAEA-12

DETTOL

Real Time Moment Marketing

HAPPYDENT

Dettol celebrates Rishab Pant's brilliant performance in the India vs Australia Test series.

Happydent rides on the wave of Pokemon Go, the newest sensation of 2016.

Fixed Moment Marketing Exhibit 1.

DUREX

Durex celebrates Father's Day by reminding us of the choices we have.

DUREX

Durex urges us to #NeverForget about HIV Aids amidst the pandemics.

DUREX

Fixed Moment Marketing Exhibit

DUREX

Durex celebrates World Masturbation Day by giving us ideas.

Durex celebrates the deliciousness of Nutella both on bed and bread on World Nutella Day.

OTTplay

As featured on the front cover of Hindustan Times

Print Ads Exhibit 1

OTTplay

As featured on the front cover of Hindustan Times

HAPPYDENT

Happydent shows the effect of bright teeth.

Daily Hygiene Exhibit 1.

TINDER

Tinder tells you the win-win situation for every movie date.

CENTERFRESH

Center Fresh suggests a refreshing hack to stay cool during summers.

DUREX

Durex compares Lubes to a Pre Workout Smoothie- for obvious reasons.

Daily Hygiene Exhibit. 2

BINGO

A sample creative from the bucket

#WhatAMadAngle for ITC Bingo!

VEET

Veet tells you how to get ready to a new you in just 5 minutes using Veet Hair removal cream.

DUREX

GDN Exhibit.

Durex makes appetizing GDN's to help sell Durex flavored condoms.

Banani'sKitchen

Branding materials of Banani's Kitchen, a restaurant I founded in Gurgaon.

Banani'sKitchen

Branding materials of Banani's Kitchen, a restaurant I founded in Gurgaon.

Thank You.