by
On-site analysis
Competitive analysis
keyword research
Health Check
Usability Review
Competitive Site List
Traffic Analysis
Creating the keyword list
Grade Keywords
Perform a site search (”site:www.yourdomain.com”)
Site load time
Industry competitors (primary market) List 3- 5 leaders of industry and direct competitors
Moz.com
Enter website and competitors’ sites/pages to Google Keyword tool
Relevance
Perform brand searches (product/service name) Review the total pages indexed Duplicate content review (www vs. non-www, etc)
Home page layout Landing interior pages Keyword focus Quality/frequency of CTA
Alexa.com
Niche competitors (secondary market) List 2- 3 competitors that specialize in specific areas of your industry
Research Tools
Features Benefits
Link Analysis
Content Analysis
Quality
301
302
Top pages
Link building potential
Length
307
404
Quality
Types of content
Human or goal-focused
410
500
Frequency
Calls to action
Total number of linking domains
503
Uniqueness
User-generated content
Link building content
Ease of read/use
Page Structure 1
Page Structure 2
Search-friendly URLs
Review of internal link structure (including anchor text)
Pull keywords currently driving traffic from analytics
Moz.com Google Analytics Webmaster Tools
Total number of inbound links
Quality of links
Unique, relevant Meta Descriptions
Estimate cost of traffic
Details
Server Redirect/ Response Codes
Volume Difficulty (organic, paid)
Product
Content Review
Complete and relevant Title Tags
Service
Find out what is preventing your site from ranking well in the search engines. Learn what requires your immediate attention.
On-site analysis
Source of link generation Understand why your competitors are out-performing you online. Get a grasp of what you should be doing to catch up.
competitive analysis
Image names Image sizes
Discover where you should start for next-step site improvements. Unleash the potential for a higher ranking in the SERPs.
Number of links on the page
keyword research
SEO audit & Reporting = $X,XXX.00 Sign
Date