i ii Is the charm intact? MILESTONES Marketers’ playfield INTERVIEWS Shubha George, Chief Operating Officer, South Asia, MEC T Gangadhar, Managing Director, MEC, India IPL SEASON - 5 Strategic factor modeling Technical perspective 14 16 2 3 5 1 45 D a y s 39 D a y s 37 D a y s 70 Matc 59 Mat 56 Mat 59 Mat 46 Da 3.7 c h e s c h e s c h e s h e s y s Among AA, 15+, SEC ABC, C&S homes. Estimates are for League matches only. 2