Direct Selling Business Model Generally, one can associate a direct selling model with network marketing companies and party-plan. There are other companies too, which use the direct selling business model. Many businesses that prefer B2B or business-to-Business to sell their services and products, utilise direct selling technique to target and sell the products to their end consumers. For instance, companies that deal in office supplies or advertising services, use direct selling technique and send their reps directly to stores which can utilise their services.
Difference between Direct Marketing and Direct Selling: Also, one needs to understand the difference between direct selling and direct marketing. Direct marketing is the technique in which a company directly markets its services or products to the consumer. And direct selling is the technique in which an individual salesperson directly reaches out to customers.
Different types of Direct Selling: ● Single level Direct Sales: This business design uses a one-on-one technique. For instance, door-to-door or in-person presentations are types of single-level direct sales. Such sales can take place online or via catalogue too. Normally, the income is in the form of commissions and extra bonuses.