ADVERTISING OPPORTUNITIES
2024 - 2025
The Pioneer Center’s mission is to cultivate exceptional performing arts experiences in our historic venue and throughout the region.
We envision a community that is connected, enriched, and inspired through the power of live performance.
ABOUT THE PIONEER CENTER
Located in downtown Reno, the Pioneer Center for the Performing Arts is the premier performing arts facility in northern Nevada, operating continuously since opening for business in 1968. We are a private 501(c)(3) nonprofit organization. Our facility houses a 1,500-seat mainstage proscenium auditorium, the 150-seat Pioneer Underground cabaret-theater, and the E.L. Cord Plaza which is used for outdoor performances. On average, the Pioneer Center hosts over 100 events and serves approximately 120,000 patrons inside our venue each year. Since 1995, the Pioneer Center has presented the Broadway Comes To Reno series, bringing national tours of Broadway shows directly to our community.
BROADWAY TITLES
PERFORMANCES 7 53 POTENTIAL PATRONS 78K+
BROADWAY COMES TO
RENO
Broadway Comes To Reno is our largest and most well attended series each year. In 2021, the series expanded to include a full week of performances, changing Reno’s standing in the touring market as a prime stop for larger and newer titles. We present the series in partnership with Nederlander National Markets, one of the oldest and most recognizable Broadway producing brands in the world.
We invite you to advertise your business in our 2024-25 playbills distributed free to every Broadway patron. This is your chance to be a part of one of the biggest Broadway seasons ever presented by the Pioneer Center!
INTERESTED IN BUYING AN AD?
1.
Choose the ad size that works best for your budget and marketing plan.
2.
Choose the number of shows in which you’d like to advertise your business.
BROADWAY DEMOGRAPHICS
On average nationwide, broadway audiences are...
*based on a 2019 study by The Broadway League, the national trade association for the Broadway industry
3.
Choose to be invoiced show-by-show or pay it all in advance.
SEASON
MRS. DOUBTFIRE
September 2024 | Ad Deadline: August 9
BEETLEJUICE
December 2024 | Ad Deadline: November 8
THE BOOK OF MORMON
January 2025 | Ad Deadline: December 13
SOME LIKE IT HOT
February 2025 | Ad Deadline: January 3
THE WIZ
March 2025 | Ad Deadline: February 21
MAMMA MIA!
June 2025 | Ad Deadline: May 2
A BEAUTIFUL NOISE
July 2025 | Ad Deadline: May 30
PIONEER CENTER AD SIZES & SPECIFICATIONS
Please send your color advertisement in a .jpg or .pdf file (minimum resolution 330 d.p.i) to marketing@pioneercenter.com.
Single ad rates are per show.
An additional 10% discount is applicable to registered 501(c)3 nonprofit organizations.
ADVERTISING CONTRACT
Company: Ad Agency (if applicable):
Contact Name: Title:
Email: Phone:
Mailing Address: City, State, Zip:
CHOOSE YOUR SHOW(S) - SELECT ALL THAT APPLY
Mrs. Doubtfire (September 2024)
Beetlejuice (December 2024)
Deadline: August 9
Deadline: November 8
The Book of Mormon (January 2025) *Limited run, 15% discount Deadline: December 13
Some Like It Hot (February 2025)
The Wiz (March 2025)
Mamma Mia (June 2025)
A Beautiful Noise (July 2025)
CHOOSE YOUR AD SIZE
Premium Ads
*Inside Front Cover $2,000/$11,900
*Inside Back Cover $2,000/$11,900
* S ubject to availability.
Deadline: January 3
Deadline: February 21
Deadline: May 2
Deadline: May 30
7 Show Pkg HP: $2,975
An additional 10% discount is applicable to registered 501(c)3 nonprofit organizations.
CHOOSE YOUR PAYMENT PLAN
Pay all at once Pay show-by-show (invoices will be emailed to you in advance of each show)
Cash or check ONLY. Credit cards are not accepted. Make checks payable to Pioneer Center.
Signature: Date:
Printed Name: Title:
SUBMIT YOUR COMPLETED CONTRACT TO MAIL Pioneer Center, 100 S. Virginia Street, Reno, NV 89501 EMAIL marketing@pioneercenter.com
775.686.6610 pioneercenter.com
To learn more about our current season, upcoming events, donation campaigns, sponsorship opportunities, and more, please visit our website: pioneercenter.com