ADVERTISING OPPORTUNITIES
2025 - 2026
The Pioneer Center’s mission is to cultivate exceptional performing arts experiences in our historic venue and throughout the region.
We envision a community that is connected, enriched, and inspired through the power of live performance.
ABOUT THE PIONEER CENTER
Located in downtown Reno, the Pioneer Center for the Performing Arts is the premier performing arts facility in northern Nevada, operating continuously since opening for business in 1968. We are a private 501(c)(3) nonprofit organization. Our facility houses a 1,500-seat mainstage proscenium auditorium and additional event spaces. On average, the Pioneer Center hosts over 100 events and serves approximately 120,000 patrons inside our venue each year. Since 1995, the Pioneer Center has presented the Broadway Comes To Reno series, bringing national tours of Broadway shows directly to our community.
PATRON FOOTPRINT
The graphs shown represent all ticket sales at the Pioneer Center from June 2021-May 2025 tracked by buyer’s zip codes.
2026
BROADWAY COMES TO RENO
Broadway Comes To Reno is our largest and most well attended series each year. In 2021, the series expanded to include a full week of performances, changing Reno’s standing in the touring market as a prime stop for larger and newer titles. We present the series in partnership with Nederlander National Markets, one of the oldest and most recognizable Broadway producing brands in the world.
We invite you to advertise your business in our 202526 playbills distributed free to every Broadway patron. Align your business with high-quality, national Broadway brands while supporting a local arts nonprofit at the same time.
INTERESTED IN BUYING AN AD?
2026
2026
BROADWAY DEMOGRAPHICS
On average nationwide, broadway audiences are...
1.
Choose the ad size that works best for your budget and marketing plan.
2.
Choose the number of shows in which you’d like to advertise your business.
*Based on a 2019 study by The Broadway League, the national trade association for the Broadway industry
3.
Choose to be invoiced show-by-show or pay it all in advance.
OCTOBER 2025 | AD DEADLINE: SEPTEMBER 19, 2025
Broadway’s most fun hit musical flips the script on the greatest love story ever told.
DECEMBER 2025 | AD DEADLINE: OCTOBER 31, 2025
The most Tony Award®-winning show of the year. The most Tony Award®nominated play of all time.
FEBRUARY 2026 | AD DEADLINE: JANUARY 9, 2026
Special Engagement - To Be Announced
MARCH 2026 | AD DEADLINE: FEBRUARY 20, 2026
Based on the best-selling novel that inspired the iconic film.
MAY 2026 | AD DEADLINE: APRIL 24, 2026
The Tony Award®–winning musical comedy about an unlikely hero, a lovable con man, and an a-maize-ing battle for the heart & soil of Cob County.
JUNE 2026 | AD DEADLINE: MAY 29, 2026
A new musical from 16-time Grammy® award winner Alicia Keys, whose new songs and greatest hits about growing up in NY inspire a story made for Broadway.
JULY 2026 | AD DEADLINE: JUNE 12, 2026
With its timeless story and irresistibly charming score, this Rodgers & Hammerstein classic isn’t just meant to be enjoyed - it’s meant to be shared.
PIONEER CENTER AD SIZES & SPECIFICATIONS
Please send your color advertisement in a .jpg or .pdf file (minimum resolution 330 d.p.i) to marketing@pioneercenter.com.
Single ad rates are per show.
An additional 10% discount is applicable to registered 501(c)3 nonprofit organizations.
ADVERTISING CONTRACT
Company: Ad Agency (if applicable):
Contact Name: Title:
Email: Phone:
Mailing Address: City, State, Zip:
CHOOSE YOUR SHOW(S) - SELECT ALL THAT APPLY
& Juliet (October 2025 | 8 performances)
Stereophonic (December 2025 | 8 performances)
TBA (February 2026 | 2 performances discounted)
The Notebook (March 2026 | 8 performances)
Shucked (May 2026 | 8 performances)
Hell’s Kitchen (June 2026 | 8 performances)
The Sound of Music (July 2026 | 8 performances)
CHOOSE YOUR AD SIZE
Premium Full Page
*Inside Front Cover 1x: $2,000
*Inside Back Cover 1x: $2,000
Full Page 4.75” x 7.75” 1x: $1,000
*All Premium Full Pages subject to availability.
DISCOUNTS
TBA Feb. Show (2 performances)
Half Page: $175 Full Page: $300
Premium Full Page*: $650
Deadline: September 19
Deadline: October 31
Deadline: January 9
Deadline: February 20
Deadline: April 24
Deadline: May 29
Deadline: June 12
Page
x 3.75” 1x: $500
7-SHOW PACKAGES (Receive a 15% overall discount)
Half Page: $2,699 Full Page: $5,355
Premium Full Page*: $10,753
An additional 10% discount is applicable to registered 501(c)3 nonprofit organizations.
CHOOSE YOUR PAYMENT PLAN
Pay all at once Pay show-by-show (invoices emailed in advance of each show)
Payments Accepted: cash, check, or online/digital
Signature:
Printed Name:
Date:
Title:
