The Pioneer Center’s mission is to cultivate exceptional performing arts experiences in our historic venue and throughout the region. We envision a community that is connected, enriched, and inspired through the power of live performance.
Located in downtown Reno, the Pioneer Center for the Performing Arts is the premier performing arts facility in northern Nevada, operating continuously since opening for business in 1968. We are a private 501(c)(3) nonprofit organization. Our facility houses a 1,500-seat mainstage proscenium auditorium, the 150-seat Pioneer Underground theater, and the E.L. Cord Plaza which is used for outdoor performances. On average, the Pioneer Center hosts over 100 events and serves approximately 120,000 patrons each year. Since 1995, the Pioneer Center has presented the Broadway Comes To Reno series, bringing national tours of Broadway shows directly to our community.
7 63
BROADWAY TITLES
PERFORMANCES
112K+
POTENTIAL PATRONS
Broadway Comes To Reno is our largest and most well attended series each year. In 2021, the series expanded to include a full week of performances, changing Reno’s standing in the touring market as a prime stop for larger and newer titles. We present the series in partnership with Nederlander National Markets, one of the oldest and most recognizable Broadway producing brands in the world.
We invite you to advertise your business in our 2023-24 playbills distributed free to every Broadway patron. This is your chance to be a part of one of the biggest Broadway seasons ever presented by the Pioneer Center!
BROADWAY DEMOGRAPHICS
On average nationwide, broadway audiences are...
72%
WOMEN
81% COLLEGE EDUCATED $162K
MEDIAN HOUSEHOLD INCOME
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Choose the ad size that works best for your budget and marketing plan.
Choose the number of shows in which you’d like to advertise your business.
Choose to be invoiced show-by-show or pay it all in advance.
September 26 – October 1, 2023 | Ad Deadline: September 1, 2023
THERE IS ONLY ONE. HER VOICE IS UNDENIABLE. HER FIRE IS UNSTOPPABLE. HER TRIUMPH IS UNLIKE ANY OTHER. An uplifting comeback story like no other, TINA – The Tina Turner Musical is the inspiring journey of a woman who broke barriers and became the Queen of Rock n’ Roll. Set to the pulsepounding soundtrack of her most beloved hits, this electrifying sensation will send you soaring to the rafters. One of the world’s best-selling artists of all time, Tina Turner has won 12 Grammy Awards® and her live shows have been seen by millions, with more concert tickets sold than any other solo performer in music history. Featuring her much loved songs, TINA – The Tina Turner Musical is written by Pulitzer Prize-winning playwright Katori Hall and directed by the internationally acclaimed Phyllida Lloyd.
November 9 – 19, 2023 | Ad Deadline: October 6, 2023 performing at the Grand Theatre in the Grand Sierra Resort
More than 100 million people around the world have experienced the phenomenon of Disney’s THE LION KING, and now you can, too, when the world’s #1 musical makes its Reno debut. Winner of six Tony Awards®, including Best Musical, this landmark musical event brings together one of the most imaginative creative teams on Broadway. Tony Award®-winning director Julie Taymor brings to life a story filled with hope and adventure set against an amazing backdrop of stunning visuals. THE LION KING also features some of Broadway’s most recognizable music, crafted by Tony Award®winning artists Elton John and Tim Rice.
Dr. Seuss’ How The Grinch Stole Christmas! The Musical
November 21 – 26, 2023 | Ad Deadline: October 20, 2023
Discover the magic of Dr. Seuss’ classic holiday tale as it comes to life on stage. Featuring the hit songs “You’re A Mean One, Mr. Grinch” and “Welcome Christmas,” The Grinch discovers there’s more to Christmas than he bargained for in this heart-warming holiday classic. Max the Dog narrates as the mean and scheming Grinch, whose heart is “two sizes too small,” decides to steal Christmas away from the Whos, an endlessly cheerful bunch bursting with holiday spirit. Celebrate the holidays with the show The New York Times calls “100 times better than any bedtime story!”
SIX The Musical
January 2 – 7, 2024 | Ad Deadline: December 1, 2023
From Tudor Queens to Pop Icons, the SIX wives of Henry VIII take the microphone to remix five hundred years of historical heartbreak into a Euphoric Celebration of 21st century girl power!
SIX won 23 awards in the 2021/2022 Broadway season, including the Tony Award® for Best Original Score (Music and Lyrics) and the Outer Critics Circle Award for Best Musical. The New York Times says SIX “TOTALLY RULES!” (Critic’s Pick) and The Washington Post hails SIX as “Exactly the kind of energizing, inspirational illumination this town aches for!” The SIX: LIVE ON OPENING NIGHT Broadway album debuted at Number 1 on the Billboard cast album charts and surpassed 6 Million streams in its first month.
Pretty Woman: The Musical
February 6 – 11, 2024 | Ad Deadline: January 5, 2024
PRETTY WOMAN: THE MUSICAL, based on one of Hollywood’s most beloved romantic stories of all time, springs to life with a powerhouse creative team led by two-time Tony Award®-winning director and choreographer Jerry Mitchell (Hairspray, Kinky Boots, Legally Blonde).
PRETTY WOMAN: THE MUSICAL features an original score by Grammy® winner Bryan Adams and Jim Vallance (“Summer of ’69”, “Heaven”), and a book by the movie’s legendary director Garry Marshall and screenwriter J. F. Lawton.
March 12 – 17, 2024 | Ad Deadline: February 9, 2024
Direct from Broadway, MEAN GIRLS is the hilarious hit musical from book writer TINA FEY (“30 Rock), composer JEFF RICHMOND (“Unbreakable Kimmy Schmidt”), lyricist NELL BENJAMIN (Legally Blonde) and director CASEY NICHOLAW (The Book of Mormon). The story of a naïve newbie who falls prey to a trio of lionized frenemies, MEAN GIRLS “delivers with immense energy, a wicked sense of humor and joyful inside-jokery.” USA Today says, “We’ll let you in on a little secret, because we’re such good friends: GET YOUR TICKETS NOW!”
June 18 – 23, 2024 | Ad Deadline: May 17, 2024
All rise for Academy Award® winner Aaron Sorkin’s adaptation of Harper Lee’s Pulitzer Prize-winning masterwork. The New York Times Critic’s Pick TO KILL A MOCKINGBIRD is “the most successful American play in Broadway history” (60 Minutes). Rolling Stone gives it 5 stars, calling it “an emotionally shattering landmark production of an American classic,” and New York Magazine calls it “a real phenomenon. Majestic and incandescent, it’s filled with breath and nuance and soul.” With direction by Tony Award® winner Bartlett Sher, TO KILL A MOCKINGBIRD – “the greatest novel of all time” (Chicago Tribune) – has quickly become “one of the greatest plays in history” (NPR).
Please send your color advertisement in a .jpg or .pdf file (minimum resolution 330 d.p.i) to logan@pioneercenter.com.
All Rates are quoted per show.
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CHOOSE YOUR SHOW(S) - SELECT ALL THAT APPLY
Tina (Sep. 26-Oct. 1)
Disney’s THE LION KING (Nov. 9-19)
How The Grinch Stole Christmas! (Nov. 21-26)
Six (Jan. 2-7)
Pretty Woman (Feb. 6-11)
Mean Girls (Mar. 12-17)
To Kill A Mockingbird (Jun. 18-23)
Deadline: September 1, 2023
Deadline: October 6, 2023
Deadline: October 20, 2023
Deadline: December 1, 2023
Deadline: January 5, 2024
Deadline: February 9, 2024
Deadline: May 17, 2024
CHOOSE YOUR AD SIZE Price chart on page 6. The Lion King prices doubled due to 2-week run.
An additional 10% discount is applicable to registered 501(c)3 nonprofit organizations.
CHOOSE YOUR PAYMENT PLAN
Pay all at once Pay show-by-show (invoices will be emailed to you in advance of each show)
Cash or check ONLY. Credit cards are not accepted. Make checks payable to Pioneer Center.
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