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The complete guide to sport in Sussex

Reach 100,000 sports enthusiasts in Sussex Media Information 2012/13

Sussex Sport Sussex Sport Sussex Sport Sussex Sport Sussex Sport Sussex Sport Marathon record breakers

The most widely read Sussex sports publication. The Concept

and pictures Brighton Marathon special: report c focus • Sally Gunnell London Calling: Olympic and Paralympi local hero • Crawley new boys The Big Interview: Mike Yardy • Albion’s The Punter • Full A-Z Meet Mr Angry • Andy Stewart •

The magazine with community

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The compleTe guide To sporT in sussex • FREE

16/04/2012 15:29:52

IssuE 09

sally Gunnell

• Sussex Sport is the only sports focused magazine in Sussex. We bring you the most in-depth coverage of sport in the county from The Albion to grass roots from archery to yachting. Our passion is sports and we are as enthusiastic about it as our 100,000 readers. Each issue of Sussex Sport is packed with interviews from top sporting personalities, features, competitions and news. Our editorial is written by journalists who know their sport better than anyone, from local to national you name it we cover it.

Olympic Exclusive

ic 12-page special London Calling: Olympic and Paralymp • Sussex success in the FA Cup The Big Interview: Alastair Hignell Brighton Marathon Blog • The Punter The Gaffer • Gemma Spofforth • • Andy Stewart • Full A-Z Mauricio Taricco • Greg Rusedski

The magazine with community



The compleTe guide To sporT in sussex • FREE

IssuE 08

Making Waves

Meet Alex and our other Olympic hopefuls

• Comprehensive Coverage of the Big Two – The Albion and Sussex County Cricket Club • Grass Roots Sport – if it moves, we’ll feature it • A-Z Guide of sporting venues and clubs • Future Champions – Schools and youth sport • Strong online model to compliment printed version

• London 2012 update Vincente • Claude Davis • Steve King Cottey • Eastbourne College Josh Gifford • Paul Weaver • Tony Awards • Ham Manor Golf Club Sophie Johnstone • Sussex Sports


• Highly targeted volume distribution • Estimated readership of over 100,000 • Each issue covers the same core features alongside topical features • Highly affluent approachable market with disposable incomes • Coffee table quality covers – longevity due to a high quality product • High-end and endorsed editorial • Partnerships with major Sports clubs in Sussex

Let me say that such an excellent Sport Publication for Sussex is long overdue. I find the presentation very readable and feel happy to have advertised with you. What value for money! Ian Muzio Brighton Marquees

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is a dynamic monthly magazine profiling ALL sport throughout Sussex. It’s an absolute must for every sports enthusiast in Sussex, whether playing, coaching, spectating or simply enjoying.

“As the county’s only quality magazine that covers professional and grass roots sports across Sussex, we have extensive reach and influence both in the major sports organisations across the area but also at local level, which is essential to ensure our advertisers can maximise their opportunities” Alan Prior, Publisher

“Sussex Sport’s experienced and versatile editorial team are always on the look out for interesting and dynamic stories. As well as working with the main county clubs, B&H Albion and Sussex CCC, we’re just as enthused by what a local football and cricket team is up to. That’s the beauty of Sussex Sport, it has extensive reach and talks to a wide demographic” Mike Donovan, Editor

Sussex SportS Sussex SportS Sussex SportS Sussex SportS Sussex SportS Sussex SportS

Advertising with such a quality magazine as Sussex Sport directly led to us winning a major contract at a prestigious local golf club. Steve Duffell, Managing Director Duvale PLC


London 2012

Come and watch the Olympians training in your back yard Sally Gunnell continues EXCLUSIVE column leading up to the Games


hose youngsters might aim for the next one in Rio in four years or the one beyond that. At the very least, I believe London 2012 will encourage them to have a more active and healthy lifestyle. And it is good to know Sussex is playing its part - as it should be. The county has provided loads of training facilities for Olympian and Paralympians and well done to all at East Grinstead Sports and Country Club, Olympos in Burgess Hill, the All England Jumping course at Hickstead, Broadbridge Heath Leisure Centre in Horsham, Pavilions in the Park in Horsham, K2 Centre in Crawley, Yellowave Beach Volleyball in Brighton, Devonshire Park in Eastbourne, Bewl Water, Lewes Leisure Centre, Goodwood Estate and the University of Chichester for the part they are playing. The venues provide for a multitude of sports (including swimming, synchro-swimming, archery, athletics, badminton, basketball, boxing, cycling, equestrian, fencing, football, gymnastics, trampolining, handball, hockey, judo, table tennis, taekwondo, triathlon, volleyball, kayaking, canoeing and wrestling). A whole variety of Paralympic sports are also catered for too such as archery, athletics, boccia, equestrian, football, goalball, judo, volleyball, swimming, basketball, fencing, rugby, table tennis and tennis. A few Olympic nations are basing themselves in Sussex with Barbados at Broadbridge Heath, K2 and Crawley Boxing Club. Bahamas are also at the K2 along with Finland’s Paralympians. So the people of this county have an opportunity to see how these athletes go about preparing first hand, to

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and providing hospitality on behalf of companies as well as doing TV work. I’ve got a pretty full diary but I also want to enjoy the Games as a spectacle as much as possible. My husband Jon and I have got tickets for the boxing and the BMX cycling. Our children, Finley, Luca and Marley, will enjoy the bikes. I also hope the BOA will sort us one evening at the track. I want to see as many different sports as possible and enjoy being part of the whole thing as a fan. Security is a massive area when it comes to the Olympics and the whole Village in London has been designed with security in mind. It was the first consideration before any buildings were built. It’s blown me away just what actually goes into organising a Games. The logistics of it are just crazy. It looks to me like they’ve thought of everything and it has been brilliantly organised so far. We’ve got to keep our fingers crossed and trust in what we do and how we do it.

* Sally was talking to Mike Donovan


The Big Interview

The Big Interview


In May LASTAIR 2005 he Hignell scored sat257 in his against power the touring chairBangladeshis by the sea shore at Hove and and finished breathed a prolific in summer the ozone. with more than “Beautiful,” 1,500 first-class he uttered runs. quietly after welcoming At 31, and mehaving into his gone Magical through Kingdom the process (aka Kemp himself, Town, Brighton). what does he tell the younger The former member England of therugby Sussex squad about international, turningGloucestershire potential into consistent cricketer performances? and television and radio broadcaster savours “I hadthe been moment. around Appreciative the likes ofof Murray what hisGoodwin new homeand cityChris has given Adams him, he who believes wereit seasoned helps him performers improve the and quality Iofwanted his existence to be like and that,” increases he said. his life “I was expectancy. batting a lot with Murray at the time Hignell’s and rather beenthan reinvigorated seeing him after as the senior swapping partner “vertical” I wanted Cotwsolds to contribute for “flat” on Brighton equal last terms September. with him. IHe wanted has had to multiple stand onsclerosis, my own two a feet and progressive, that is what incurable the youngsters disease ofhere the have nervous to do. system, Theysince have 1999. to find their own way. The 56-year-old says: “Brighton’s a magical “You can place watch to live. someone Magicallike is the Kevin right Pietersen word. It’s been and decide eye-opening you want .” to bat likeWe him return but ultimately to the bricks you and have mortar to of decide his ’kingdom’. what you’re To a large, about. high-ceilinged You can’t be someone front roomelse.” in a huge flat on the ground floor Yardy of awas converted part ofthree-levelled the most successful mansion occupied team inby Sussex’s the district’s long history, founder winning Thomas Read threeKemp County in the Championships, mid-19th century the (according C&G final to the at Lord’s blue and plaque three on 40 theovers outside titles. wall). And Light when and he airy, succeeded its white walls Adams reflect as captain the rays in of the 2009 winterhe sun. ledDeep, the county expansive to their windows first Twenty20 allow a seasuccess view. Original on a memorable features intact. night Tasteful at Edgbaston paintings and when object he led d’artthe break squad around the outfield for a lap of honour up the and brilliant the stands monotone. reverberated to the Sussex sounds Sport ofisthe made county’s to feelhoary at home old anthem by Higgy’s ‘Good wifeOld of 31Sussex years, by Jeannie, the Sea.’ who makes It is us a different all a cup Sussex of tea. team these days. Even Nothe Adams familyorcat, Mushtaq three-yearAhmed. oldNo Gladys, Jamesdoes Kirtley, her Jason bit byLewry posing or forRobin photographer Martin-Jenkins, James Boardman all retired and alongside difficult thetomain replace. subject. But with an emerging A more pleasing team Sussex environment still managed for anto interview wouldstages struggle find. reach the one knockout of to both onedayI’m competitions struck by Hignell’s last year modest and finish a respectable manner, wit and fifthrecall in theinChampionship. story-telling, Yardy But gradually what is most immersed noticeable himself about him back is his outlook into his to job life. and Heatfocuses Scarborough on what’s important it. became only the last Augustinhe 16th Hebatsman says: “ToinbeSussex’s told when history you’ve tobeen score used tohundreds a very healthy, in both fit,innings active life, of a that you had an incurable, Championship match. progressive, He insists that the current squad is stronger than the one he inherited four years ago because there is good cover in most positions. And there is a touch of class about any side containing the likes of Goodwin, Ed Joyce, Chris Nash, Luke Wright, Monty Panesar and Amjad Khan – all international cricketers in their own right. But the county season is a long haul. Five intense months when days off are cherished and players such as the captain have to deal with the constant switch of emphasis from four-day to one-day cricket.

witness the blood, sweat and tears and study the methods employed to get mind and body right for their Games. Parents talk about wanting to find a way of inspiring their kids but in order to discover that path they have to commit themselves to certain things. And they can show that commitment by taking their children along to the training venues to see Games athletes. The once-in-a-lifetime opportunity should be grabbed with both hands. As a bonus, the Olympic teams from the Caribbean will further inspire ourcounty’s children by involving themselves in the Sussex School Games - the county’s Olympic and Paralympics combined - at the K2 in July. What a buzz that will be for the youngsters! Active Sussex, who are the link to providing sport for so many in the county, want to make sure the legacy left by London 2012 is to increase the number of participants, coaches and organisers in Sussex sport. The county seems to be doing its best to take advantage of the world’s great sporting extravaganza coming to these shores. There’s been concern expressed about the sedentary ways of our youth and that they are more into computer games than fresh air and exercise. Now youngsters from Brighton, Hastings, Chichester, Crawley, Burgess Hill and beyond can discover a world outside their bedroom games at events and places that will motivate, stimulate and, ultimately, do them the world of good. I’m excited by the role I’ve been given for London 2012 as a British Olympic Association ambassador. I will be responsible for making sure the family and friends of athletes are looked after. I’ll also be taking dignitaries out

isn’t a debilitating disease was a kick in the stomach. I was absolutely wiped out for a “Challenging while. for honours on wentfronts through all “I three is the process of Yardy. hard,” admits trying to squad create “This medical history it could although and be onedifficult. who will be the really knocked to onedo is What we itcannot side. I overworked in and let a performance one overtrained trying to prove competition roll over into I was better than I the next game init,a that different could That’s where we format.

will see the benefit of a good beatbecause it. I spentifayou lot of time squad can rest a getting angryfor and few players thefrustrated one-day game becauseweakening my efforts weren’t working. without your chances “I began it, going then you canunderstanding be competitive. with thewon flow,the accepting help when “We Championship in it 2007 had been difficultlike to ask for13 any. With with something 12 or regulars fantastic support fromisJeannie who said it but I don’t think that realistic wasn’t ‘mine’it was ‘ours’. anymore – everyone has to contribute. “I’ve got an awful tome be thankful “A successful yearlot for is winning for. That’sLast worth concentrating on. Inkiller our a trophy. year we lacked that world weand should be saying this country instinct we need to develop a

10 | issue 10

cutting edge which can finish teams off when we are in a winning position. “We won’t be rated by anyone else. That doesn’t worry me. No one predicted we would win three Championships in four years and to be competitive we have to be on it every day. But if we work hard and allow people to make mistakes as long as they learn from them we will be fine.” And so, it seems, will their captain. “I feel excited about going to cricket which wasn’t the case for a long while,” he smiles. “And it isn’t just cricket. I feel excited about life.”

bad place to live. Our weather can

issue 10 |


w “Parents talk about bu inspiring their kids they have to commit

tSussex Sport tSussex Sport tSussex Sport tSussex Sport tSussex Sport tSussex Sport

Active Sussex’s relationship with Sussex Sport has been extremely beneficial through excellent sponsored editorial and advertising coverage in the magazine. Andy Duck, Communications Officer Active Sussex


Higgy’s Magic Kingdom Big The


Brighton’s a breath of fresh air for former England rugby ace and first-class cricketer with MS. MIKE DOnOvAn meets him

“We’ve benefited ourselves. The fact that we’ve got the sea nearby is a fantastic bonus. I’m breathing fresh air and that’s going to do me good. Whatever the doctors might say about the condition of the disease I KnOW that I’m taking active steps to look after myself and to deal with what I’ve got. “There are drugs out there that help but none cure MS, so you have to make choices all the time about what you do and how you deal with it. I’m CHOOSInG to breathe some lovely fresh air. Still enjoy the beautiful sunshine, the coast, the sea. It’s EMPOWERInG me to do myself better.” The road to Brighton was a long one. Hignell says: “We’d been looking for the right apartment ever since I was diagnosed. Life is getting more difficult due to MS - steps, stairs


and slopes, that sort of thing. We lived in Stroud, a very vertical town, and we realised in the long term it would be more of a challenge than we would like. “I don’t drive but like to feel independent and do things without being reliant on people driving me everywhere. I’m slightly obstinate. Jeannie would say that. “When we came to visit one of our two sons Dan (the other is Adam) in Brighton last year - he’s doing an MA at university - we noticed there was a lot of the city which was quite flat, particularly when you get close to the sea. “We looked at the promenade and saw there were things we could do together and the treatment centre’s only four miles away in Shoreham.” Hignell has written an autobiography -

Matches, Microphones and MS - which details his illness. It also, of course, covers a glittering career on and off the sporting stages of the world and largely one of being in the right place at the right time. How he played first-class cricket as a right-handed bat for Gloucestershire - scoring nearly 7.500 runs - over ten years up to 1983. And how, alongside it, he earned 14 caps and played in three Six nations tournaments as a rugby fullback with England seniors from the age of 19. The journey with the oval ball began when he made his debut as a 16-year-old in men’s rugby in Sussex. He says: “I was playing for Old Perseans who had asked me to join after seeing me in under-19 trials in Cambridge where I was born and brought up. They invited me on tour. It was glamorous and exciting.

The Big Interview

The Big Interview

London 2012


Pictures by James Boardman


LASTAIR Hignell sat in his power chair by the sea shore and breathed in the ozone. “Beautiful,” he uttered quietly after welcoming me into his Magical Kingdom (aka Kemp Town, Brighton). The former England rugby international, Gloucestershire cricketer and television and radio broadcaster savours the moment. Appreciative of what his new home city has given him, he believes it helps him improve the quality of his existence and increases his life expectancy. Hignell’s been reinvigorated after swapping “vertical” Cotwsolds for “flat” Brighton last September. He has had multiple sclerosis, a progressive, incurable disease of the nervous system, since 1999. The 56-year-old says: “Brighton’s a magical place to live. Magical is the right word. It’s been eye-opening .” We return to the bricks and mortar of his ’kingdom’. To a large, high-ceilinged front room in a huge flat on the ground floor of a converted three-levelled mansion occupied by the district’s founder Thomas Read Kemp in the mid-19th century (according to the blue plaque on the outside wall). Light and airy, its white walls reflect the rays of the winter sun. Deep, expansive windows allow a sea view. Original features intact. Tasteful paintings and objet d’art break up the brilliant monotone. Sussex Sport is made to feel at home by Higgy’s wife of 31 years, Jeannie, who makes us all a cup of tea.

Even the family cat, three-yearold Gladys, does her bit by posing for photographer James Boardman alongside the main subject. A more pleasing environment for an interview one would struggle to find. I’m struck by Hignell’s modest manner, wit and recall in story-telling, But what is most noticeable about him is his outlook to life. He focuses on what’s important in it. He says: “To be told when you’ve been used to a very healthy, fit, active life, that you had an incurable, progressive, debilitating disease was a kick in the stomach. I was absolutely wiped out for a while. “I went through the process of trying to create medical history and be the one who knocked it to one side. I overworked and overtrained trying to prove I was better than it, that I could beat it. I spent a lot of time getting angry and frustrated because my efforts weren’t working.

“I began understanding it, going with the flow, accepting help when it had been difficult to ask for any. With fantastic support from Jeannie who said it wasn’t ‘mine’it was ‘ours’. “I’ve got an awful lot to be thankful for. That’s worth concentrating on. In our world we should be saying this country isn’t a bad place to live. Our weather can be pretty awful sometimes but overall it is not a bad environment. It’s pretty good. There are some fantastic people we bump into and meet every day. We should treasure all of it. “I hope living in Brighton and breathing in the ozone is going to help. Some of the conclusions I’ve come to with having an incurable disease are that it is important to get your mind right about your relationship with it and reaction to it. To be positive. To make decisions. To be in control of things. One of the things we said was to make decisions before they were forced on us, like the one to move to Brighton.

of wanting to find a way r that path ut in order to discove ain things” themselves to cert

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Using Acorn demographic data our readers are aged between 25 – 65, with an average household income of £76,000 pa. Males make up 71% of our primary readers. A considerable number of our readers fall into one of three Acorn categories: • Wealthy Achievers • Affluent Executives • Prosperous Professionals Our readers are people who participate enjoy and watch sports regularly at all levels across Sussex and have disposable incomes to allow this. Over 60% of our advertisers have continued advertising with the title since the first edition.


20,000 copies of Sussex Sport are distributed to specific targeted areas across Sussex. Our distribution team carefully monitor who the magazine goes to, this ensures there are optimum opportunities for the target market, reflecting in maximum exposure for advertisers. • 2,500 copies are delivered door to door to the most prestigious properties in Brighton and Hove • Sussex Sport is also distributed to high profile sports clubs across the county, including Brighton & Hove Albion, Sussex CCC, Hickstead, Brighton Racecourse, Plumpton Racecourse, Crawley Town, Goodwood Racecourse, Fontwell Racecourse, all Golf Clubs, Gyms, Health Clubs, Tennis Clubs, Bowls Clubs amongst other Sports Clubs • Selected Hotels, Bars, Restaurants, Health and Beauty Salons and Dentists • Each issue of Sussex Sport is available online allowing access all over the world 24 hours a day


We ensure our magazine maintains its high profile by continued Marketing and PR, including: • Partnerships with Key events in Sussex such as the Active Sports awards and The Rockinghorse Charity • SCFA race day at Fontwell Park Racecourse in aid of The Chestnut Tree House • Media Partnerships with key sporting venues and businesses across Sussex • Advertising boards at The PROBIZ County Ground (Sussex CCC), Sussex County FA Headquarters (Lancing), Fontwell Park Racecourse, Brighton Racecourse.

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