Design Examples - Tabloid Publications

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ISSUE 011 December 2016

CogentNews Quarterly newspaper of the Cogent business

Sura makes inroads in automotive markets

WHAT’s INSIDE

Next steps towards a sustainable UK business

Power People

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Taking Time out for Safety

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Surahammar’s Hi-Lite thin gauge non-oriented electrical steel offers a balanced portfolio for the expanding electric motor market

Specialised product development and good customer service are beginning to reap rewards for Surahammar in the automotive sector. Patrick Kelder, Marketing Strategy Manager, Cogent Power, said more and more customers were teaming with Sura to help them succeed in the rapidly increasing market of electric motors for hybrid and full electric vehicles. “We’ve already had success with an automotive tier1 supplier which selected our NO27 grade to develop its first hybrid motor for a highperformance car,” said Patrick. “This supplier has now been chosen for supply of the electric motor for two future premium brand vehicles. “This customer is continuing to bid

for more business - all based on our NO27 - so we are hopeful that this will mean more business for us too.” The NO27 grade forms part of Sura’s innovative Hi-Lite range of electrical steels. Launched in 2015, Hi-Lite products are high-performance, ultra-light steels with high magnetic permeability and low power losses in high frequency applications. These products are ideal for hybrid and electric motors. Patrick said: “With our Hi-Lite thin gauge non-oriented electrical steel we have a balanced portfolio to offer the expanding market for electric motors.

“But, in today’s world, you need to do more than just offer good products. Assisting our customers in selecting the right product for their application and, in parallel, offering advanced data sets for simulation purposes, are part of our value proposition. “Quick delivery of small sample batches in slit coils or blanks is also an aspect which is highly valued by our customers and is something where we stand out from our larger competitors. The Sura team is doing an excellent job in this regard.” Patrick said the combination of innovative Hi-Lite products and good

customer service meant Sura was now working with a number of original equipment manufacturers, tier 1 suppliers and stamping companies. “Most of the projects we are working on are aiming to start mass production between 2019 and 2021. This is the time frame when new CO2 emission regulations kick in all over the globe,” said Patrick. “In order to meet these new requirements, car makers have to have a certain percentage of their fleet sales as low or zero emission vehicles. This is the key market driver behind the increased development work on hybrid and full electric vehicles and of the need for advanced drive e-trains.”

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Working together to improve health and safety

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