What is a PIM?
Product information management (PIM) is the process of managing all the information required to market and sell products through distribution channels. This product data is created by an internal organization to support a multichannel marketing strategy.
WhyisPIMImportant?
Without PIM With PIM
Managing all this product information can quickly become a daunting task. Product data might be stored in various spreadsheets, databases, and content management systems, making it challenging to ensure that all information is up-to-date and consistent across all channels. It can lead to inconsistent and inaccurate product information across channels.
All product data is stored in a centralized location, making it easy to manage and update as necessary. Product managers can add new products, update existing product information, and ensure all product data is accurate and complete. It helps avoid confusion or discrepancies in product information that could negatively impact sales and customer satisfaction.
