Media Kit 2023

arealestatedevelopmentcompanybasedinCharlotte,North Carolina.Wespecializeinluxuryhomebuildingwithawide rangeofpropertiesthroughouttheCharlottearea.Weoffer ourviewersamixoflarge-scaleprojects,interiordesign inspiration,andbuildertips.

WE ARE OUR AUDIENCE

ismadeupof58.1%ofwomenand41.9%ofmenbetween the ages of 25-44. They are homeowners, pet owners, and live predominantly on the Eastern Region of the United States.

Theytrustusforourexpertiseinhomebuildingandvalue ouropinionsonhomedesignbecausetheyknowwework withtrusted,qualitybrandsandservices

INSTAGRAM POST + STORY

AllofourInstagramfollowersare100%organic,investedin what we ’ re doing, and trust our recommendations. This packageincludesonein-feedpost(neverdeletedfromour feed) and four-story frames. (Frames added at our discretionwillnotincuradditionalcharges.)

INSTAGRAM STORY + HIGHLIGHT

Behind-the-scenes,direct-to-cameraestimonialsperform reallywell—andwelovesharingthem.OurrateforInstagram storiesincludesfourframes.(Framesaddedatourdiscretion willnotincuradditionalcharges.)Highlightstoryslideswill beactiveforthelengthofthecampaign

INSTAGRAM REEL

We’llproduceanengagingReel,basedonastoryboard approvedbyyou.Thisisanoutstandingopportunityfor co-branding.We'llsharetheReelwithourfollowersin-feed andusetheCollaborationToolsothatitwillappearinyour feed,too.

VIDEO PRODUCTION

Our followers are consuming video content everyday. Investinginvideoproductionallowsustoshowyourproduct in action whether it’s a How-To, a review, or a brand awareness campaign. The production fee covers a full storyboardedconceptanduptotwominutesofeditedhighqualitydigitalcontent.Forlongervideos,pricingbyscopeis alsoavailable.

PINTEREST

We’ll create content, using your products or services, and postPinsthatlinkbacktoyourproductpages.Wecanalso use "Idea Pins" to record multiple videos and add images, lists,andcustomtextinasinglePin.IdeaPinsallowustotag yourbrand,usingthepaidpartnershiptool,whichallowsyou to"boost"thecontentonyourend,pushingourcollaboration further. Content on Pinterest never expires, so you’ll keep reachingnewpeopleovertime.

Reachacaptivatedaudiencewithourmostpopularbundle;apermanent postinourfeedaccompaniedwitha4-frameInsta-story.

Apermanentspotinourfeedfeaturingahigh-qualityphotoofupto4ina carouselor1Reel.postinourfeed.

Upto4frames,withastickerlinktothelandingpageofyourchoice.

Apermanentspotinourfeedfeaturingahigh-qualityphotoofupto4ina carousel+allphotosincludingthelinktothelandingpageofyourchoice toourPinterest.

Letusproduceaneditedvideoforyoustartingwithastoryboardconcept tovisuallymaximizeyourmessage.