Listing Presentation
Who We Are
Meet Your Advisor
Local Roots, Global Reach
The Value Of Your Representation
Telling Your Story
Photography
Property Staging
Videography
Immersive Walkthroughs
Print Marketing
Print Advertising
Branding
Digital Marketing
Analytics
Property Distribution
Expert Advice
90 Ways We Serve You
Pre-Listing Checklist
Who We Are
Meet Your Advisor
412.721.3496 (m) astacknick@piattsir.com
Aubre had an entrepreneurial spirit far before she began her first endeavor at the young age of 18. This yearning came from a long ancestry of talented, creative and motivated individuals. She spent many successful years as a business owner in both New Jersey and Pennsylvania building and designing custom homes.
Drive along with 20+ years of professional experience in business, construction, marketing, client relations, and project management prepared Aubre for her next entrepreneurial leap of faith, real estate. Inspired by her past successes and the exciting opportunities before her, Aubre realized that returning to her first love of real estate and development, suited her best.
Over the many years and thousands of clients, she has had the pleasure of working with whether in business, entertainment or the professional sports arena, she stayed true to her high standards, quality of service and conviction to under promise and over deliver.
Her love and professional experience in real estate, development, and rejuvenation of properties of all kinds sets her apart in an industry flooded with agents.
“In all things I endeavor to educate, over deliver and fight for my clients everystepoftheway.Thisisandhasalwaysbeenmytoppriority.Elevating the expectation for real estate agents and quality of professionalism clients receive were key factors in what drew me to Piatt Sotheby’s International Realty. My clients are my advocates, and it doesn’t get any better than that.
“I want to personally recommend Ms. Aubre Stacknick to address all of your real estate needs throughout all of Southwestern Pennsylvania.
Aubre is the consummate professional and over the many years of our dealings, you can count on Aubre Stacknick to get the job done in a timely manner while making sure her client’s short-term and long-term interests are protected.
You, too, will join the long list of extremely happy clients who have had the pleasure of working with Aubre.
— Gustavo Envela 2022 Presidential Candidate for The Republic of Equatorial Guinea
“She’s extremely focusd on every detail of the process.When our original buyers had to backout she wasted no time lining up new prospects and had the property resold at a higher price in literally two days!
She’s a true professional and excellent communicator.Easy to work with andwillprovideaprospectivesellerapositiveexperience.I’drecommend her to anyone selling their property.
Local Roots, Global Reach
Where We Came From
Founded in 1957 by Jack B. Piatt, Millcraft began as a recognized leader in industrial fabrication and steel manufacturing. In the 1970’s, the company parted from the steel industry and began focusing 100% of its efforts towards commercial real estate. Millcraft has since become a recognized leader throughout Western Pennsylvania for its development and redevelopment of properties.
Following the success of the its residential developments, Millcraft began looking at residential brokerages to align its services with. In 2017, Lucas Piatt, President and COO of Millcraft, launched Piatt Sotheby’s International Realty with the goal of bringing top-notch service, unparalleled marketing, and global reach to both Pittsburgh and the surrounding areas — providing our clients with luxury service at every price point.
An Iconic Brand
The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience In the global markets we serve, this relationship distinguishes our brand in a meaningful way.
Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. Yet, while Sotheby’s is recognized a s a luxury brand, at Piatt Sotheby’s International Realty, the “luxury” is about the level of service we provide to every client and for every home at every price point. We believe that everyone deserves the world’s best marketing, service, and professionalism. The Sotheby’s International Realty brand provides our listings with an increased perception of value.
We don’t just list homes, we brand them.
Piatt Sotheby’s International Realty
The staff and management of Piatt Sotheby’s International Realty are a unique team of talented, diverse individuals. They have combined their efforts in the goal of delivering the most effective real estate services and marketing to our clients.
With a 6-to-1 sales associate to employee ration, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation and referrals, property management, development, photography, and videography departments.
$143B IN GLOBAL SALES VOLUME IN 2023 $4.4B IN ANNUAL GLOBAL REFERRALS
1,115 OFFICES IN 84 COUNTRIES & TERRITORIES
43 OF THE TOP 250 TOP AGENTS IN AMERICA Brand Performance
26.5K SALES ASSOCIATES #1 MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS WITH OVER 65,000 PRESS PLACEMENTS
52M VISITS TO SOTHEBYSREALTY.COM >1M SOCIAL MEDIA FOLLOWERS
88M VIDEOS PLAYED IN 2023
YOUTUBE SUBSCRIBERS 200M YOUTUBE VIDEO VIEWS
The Value of Your Representation
Advocacy
• Trust is the foundation of my client relationships.
• I prioritize and protect your interests at all times.
• I serve as your voice, standing up for your wants and needs throughout the transaction.
• I am committed to work with honesty, integrity, and confidentiality.
Guidance
• I provide guidance throughout the process, helping you understand your objective choices along the way.
• Consistent and open communication plays an integral part in arming you with the transparent information you need to make the best decisions.
• I offer in-depth understanding of the selling process, market conditions, and pricing strategy.
Marketing
• Armed with some of the finest marketing resources available, I will customize a plan that will best tell the story of your home and provide it with the highest level of exposure possible.
• I will offer direction on preparing your home for sale, including potential improvements, and staging to maximize its marketability and value.
• I will coordinate the execution of all media and marketing assets using our in-house marketing department and company approved photographers and videographers.
Skilled Negotiation
• I am a skilled negotiator with a proven track record of helping my clients achieve the most favorable terms and price.
Knowledge & Expertise
• As a full-time professional with years of experience, I offer profound knowledge and expertise of the selling process, providing you with a comprehensive understanding of the intricacies of our local market and anticipated trends.
• We have access to the latest tools, technologies, and databases for comprehensive property evaluation data.
• In representing one of the finest brands in the world, I operate with standards ensuring that you are represented on the most professional level.
Choosing me means choosing a partner committed to your success, guiding you with expertise every step of the way.
Telling Your Story
Photography Piatt Sotheby’s International Realty
Our curated team of professional photographers go beyond the ordinary, capturing the essence of each space with a keen eye for detail. Each one has gone through a meticulous selection process, guaranteeing a roster of professionals who not only meet, but exceed Sotheby’s International Realty standards.
Interiors, exteriors, aerials and artful closeups will create a beautiful portfolio of your property. We can further elevate that visual narrative by transforming these high-quality photos into captivating visual marketing pieces, sure to leave a lasting impression on potential buyers. Excellence is not just a standard, but a commitment to our clients.
Telling
Property Staging
By strategically arranging furniture and decor, staging can highlight the property’s best features and help buyers envision themselves living there. We achieve this goal by recommending and using the best home stagers in the area. Ultimately, staging can result in higher offers and a faster sales process, making it a valuable investment for sellers in the competitive real estate market. Virtual staging can also be less expensive and offers a buyer ideas of how the home could be remodeled.
Piatt Sotheby’s International Realty
Videography
Every property has its own unique selling points, whether it’s a stunning waterfront view, expansive outdoor living space, or architectural masterpiece. Professional videography, including the use of drone technology, allows you to highlight these features. By showcasing the property with video walk-throughs, drone fly-throughs and lifestyle videos, we can provide potential buyers with a plenty of content to view its most compelling features.
Immersive Walkthroughs
We use industry-leading technology to visually set your home apart, offering an immersive, online 3D experience for buyers to tour your property.
This technology is the only all-in-one reality capture system that gives you realistic, interactive 3D and VR experiences that feel as real as being there.
Piatt Sotheby’s International Realty
Print Marketing
Printed marketing pieces will be created using the custom branding and visualization assets. The printed assets will be used to create custom marketing materials that offer a tangible takeaway for a potential buyer. Together, the visual and printed elements create a compelling and comprehensive marketing package, setting the property apart in a competitive market.
Print Advertising
Printed advertising pieces can be created in partnership with various magazines, publications, etc. in order highlight your property. This ensures you are gaining traction from a wide range of potential buyers from different communities.
Branding
Our talented marketing team will work with you to develop custom branding that best reflects your unique property. This tailored branding and logo design create a unique identity for a project, setting it apart in a competitive market and leaving a lasting impression on potential buyers.
Digital Marketing
In today’s digital age, a robust online presence is paramount in the marketing of a home. With the majority of homebuyers starting their search online, a strong digital footprint ensures visibility and accessibility to a wide audience. We use a variety of digital marketing resources to ensure that your home is reaching as many potential buyers as possible.
Our digital marketing strategy also includes leveraging the Sotheby’s International Realty brand to further that exposure – the #1 Most Profiled Luxury Real Estate Brand in the news.
Social Media Presence
Piatt Sotheby’s Website
Piatt Sotheby’s International Realty
The Sotheby’s International Realty YouTube Channel has over 100,000 subscribers, becoming the first and only, real estate company channel to have achieved that milestone. The Piatt Sotheby’s International Realty YouTube channel allows us to showcase all the exceptional video content we create for our properties.
Analytics
With quick home searches through online platforms becoming today’s norm, it is important to track exactly where buyer’s are seeing your property. Luckily, we have a wide array of resources that allow us to digitally track listing exposure. Monitering critical data, like total view counts across multiple real estate platforms, lets us adjust our strategy to get you the results you deserve.
Property Distribution
Your property will be exposed locally, nationally, and internationally through our collaboration with high-end real estate distribution partners, including our own website. No other brokerage can offer that type of exposure for your listing.
Global & National Partners
Expert Advice
90 Ways We Serve You
1. Schedule Time to Meet for a Strategy Session
2. Meet and Discuss Goals & Non-Negotiables
3. Prepare Guide & Presentation
4. Explain Agency Relationships
5. Discuss Different Types of Financing Options
6. Help Find a Mortgage Lender
7. Obtain Pre-Approval Letter from Lender
8. Provide Resources to Research Crime in Neighborhoods, School Ratings, etc.
9. Provide Overview of Current Market Conditions
10. Explain Company’s Value
11. Discuss Ernest Money Deposits
12. Explain Home Inspection Process
13. Educate About Local Neighborhoods
14. Discuss Foreclosures & Short Sales
15. Gather Needs & Wants of Next Home
16. Explain School Discticts Effect on Home Values
17. Explain Recording Devices During Showings
18. Learn All Goals & Make a Plan
19. Create Internal File for Records
20. Send Homes Within Their Criteria
21. Start Showing Homes as Requested
22. Schedule & Organize All Showings
23. Gather Showing Instructions for Each Listing
24. Send Showing Schedule
25. Show Up Early & Prepare First Showing
26. Look for Possible Repair Issues While Showing
27. Gather Feedback After Each Showing
28. Update When New Homes Hit the Market
29. Share Knowledge & Insight bout Homes
30. Guide Through Emotional Journey
31. Listen & Learn at Each Showing
32. Keep Records of All Showings
33. Update Listing Agents with Feedback
34. Discuss Homeowner’s Associations
35. Estimate Expected Utility Usage Costs
36. Confirm Water Source and Status
37. Discuss Transferable Warranties
38. Explain Property Appraisal Process
39. Discuss Multiple Offer Situations
40. Create Practice Offer to Help Prepare
41. Provide Updated Housing Market Data
42. Inform Showing Activity Weekly
43. Update on Any Price Drops
44. Discuss MLS Data at Showings
45. Find the Right Home
46. Determine Property Inclusions & Exclusions
47. Prepare Sales Contract When Ready
48. Educate on Sales Contract Options
49. Determine Need for Land-Based Paint Disclosure
90 Ways We Serve You
1. Explain Home Warranty Options
2. Update Pre-Approval Letter with Each New Offer
3. Discuss Loan Objection Deadlines
4. Choose a Closing Date
5. Verify Listing Data is Correct
6. Review Comps to Determine Value
7. Prepare & Submit Offer to Listing Agent
8. Negotiate Offer with Listing Agent
9. Execute A Sales Contract & Disclosures
10. Once Under Contract, Send to Escrow Company
11. Coordinate Earnest Money Wire Transfer
12. Deliver Copies to Mortgage Lender
13. Obtain Copy of Sellers Disclosures
14. Deliver Copies of Contract/Addendums
15. Obtain a Copy of HOA Bylaws
16. Keep Track of Copies for Office File
17. Coordinate Inspections
18. Meet Home Inspector at The Property
19. Review Home Inspection
20. Negotiate Inspection Objections
21. Get All Agreed Upon Repair Items in Writing
22. Verify Any Existing Lease Agreements
23. Check In with Lender to Verify Loan Status
24. Check On the Appraisal Date
25. Negotiate Any Unsatisfactory Appraisals
26. Coordinate Closing Times & Location
27. Make Sure All Documents Are Fully Signed
28. Verify Escrow Company Has Everything Needed
29. Reminder to Schedule Utilities Transfer
30. Make Sure All Parties Are Notified of Closing Time
31. Solve Any Title Problems Before Closing
32. Receive and Review Closing Documents
33. Review Closing Figures
34. Confirm Repairs Have Been Made by Sellers
35. Perform Final Walk-Through
36. Resolve Any Last-Minute Issues
37. Get CDA Signed by Brokerage
38. Attend Closing
39. Provide Home Warranty Paperwork, If Applicable
40. Facilitate Transfer of Keys & Accessories
41. Close Out File
Pre-Listing Checklist
To get the best return on your home, you need to make your home look its best. Here’s the checklist that will help you do it.
Living Room
Clean and dust all surfaces
Vacuum upholstery and drapes
Replace worn cushions and carpets
Put fresh flowers on the table
Ensure room is spacious and inviting
Kitchen
Clean all cabinet fronts
Organize for more space
Hide trash can in the closet
Ensure all appliances are working
Deep clean refrigerator and stove
Minimize items on counter display
Remove magnets from refrigerator
Laundry Room
Clean all surfaces
Organize the shelves and cabinets
Wipe the washer and dryer
Put all clothing away
Bedroom
Change out bedding and pillows
Clean shades and curtains
Organize room to look spacious
Remove family photos
Dust and organize nightstands
Remove excess furniture
Declutter and organize items and closets
Bathroom
Eliminate all odors - use air freshener
Clean the to toilet seats and bowl
Clean shower and wall stains
Replace worn rugs and towels
Replace caulk around the sink and tub
Ensure the sink and tub drain well
Basement
Clean water heater and drains
Change furnace filter
Organize items and remove clutter
Clean and paint the walls and floor
Ensure room is spacious
Pre-Listing Checklist
Interior
Eliminate all odors - light a candle
Clean all blinds and curtains
Repaint with neutral colors if needed
Mop all hardwood and tile
Clean windows and window wells
Repair holes or cracks in walls
Clean baseboards and trim
Check and replace lightbulbs
Dust all lights and ceiling fans
Remove family and personal photos
Take out all trash
Fix anything not working properly
Organize closets to free up space
Curb Appeal
Mow the lawn
Add colorful plants
Trim trees and shrubs
Remove weeds from flower beds
Add a new, clean doormat
Clean and paint the front door
Clean the patio and furniture
Garage
Organize to create floor space
Organize items in bins or shelves
Cover exposed wiring
Ensure the garage door is working
Exterior
Fill in driveway cracks
Wash windows
Clean and repair gutters
Ensure lights are working and bright
Make sure doorbell is working
Sweep driveway clear of leaves
Clean or paint mailbox
Clean pool, filters and plumbing
Replace missing shingles
Repair shutters and screens
Refinish steps and porch
Check if home alarm is functioning