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WHAT WE ALREADY KNOW CONSUMERS PREFER INSURANCE AGENTS OVER TECHNOLOGY Those of us working in the business already know this but it’s nice to see a survey bear out this truth. Technology and a lot of online buying options have NOT changed the minds of consumers. They want to work with, and buy insurance from, an independent insurance agent. In our case, it is an independent agent of the PIA. One form of proof of this premise — other than the survey information we’re about to share — is what some of the direct-to-consumer model insurance companies. They’re moving their business model from strictly online contact to using agents. And this isn’t just for the benefit of older consumers. A survey done by Agent Hero says from Generation Z on up, consumers want to work
with a person and not with a computer, or a phone. They find value in working with that agent. Here are some numbers: • 65% of all consumers will use an agent in the future • 81% of Baby Boomers will • 79% of Generation X consumers will • 84% of Millennials like agents and will keep using them • 69% of Generation Z consumers who have worked with an agent will do so again Here’s a link to the Agent Hero survey. You’ll find the conclusions found there, fascinating: https:// campaign.agentero.com/consumersurvey Source: PropertyCasualt360.com
March 2022 | Main Street Industry News | www.pianeia.com | 7
