Ayala Consulting brand guidelines

Logo usage guidelines

Background

Ayala Consulting is a consulting company based in Brisbane, Australia. The primary objectives of the company are to provide consultation and advice.

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Social strategic planning Policy development

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Stakeholder engagement & Negotiation

Logo

The circle symbolizes the notion of community or social connectedness. The logo incorporates two union logos, signifying Ayala’s commitment to connecting with the community and promoting social cohesion. The orange circle featured at the center of the logo represents the unification of Ayala and the community or society. In addition, a chevron in the middle is the letter A from Ayala Consulting.

Trust, Loyalty, Security, Responsible, Honest, Reliable, Support, Protect

Clear Space

Clear space is padded area, defined by X (the width of a chevron), surrounding the logo that should be kept free of any intruding elements.

Minimum Size

The minimum size of the logo is 100 pixels or 2.7 centimetres height.

Full Color Logo

Light Color Background

Logo over light backgrounds, use full color logo

Dark Color Background

Logo over dark backgrounds that can clearly see the logo, use full color logo

Pictured Background

Logo over image can use full color logo if it is not busy background.

Color Reversal

On blue background or on orange background, use the drop out logo

One Color Logo

On one color and unclear backgrounds, use the drop out logo. Please look at the convert topic as a reference at Page 11

Don’t

Don’t change the colors of the logo.

Don’t apply strokes to the logo.

Don’t add the shadow effect to the logo.

Don’t use the logo with similar colors or any color background that will make it indistinct.

Don’t apply the gradient effect to the logo.

Don’t use the logo on any unclear picture background.

Business Card

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