Phoenix PDP Photography

bespoke photography has never been this affordable

phoenix photography

design

print

photography

design

print

phoenix

bespoke photography has never been this affordable There is this misconception that commissioning a professional photographer is expensive and yes, it can be if you are not organised nor have a plan or list ready in preparation.

However, if you are prepared, have given it some thought and have a goal in mind, professional photography is much more affordable than you think. We at Phoenix PDP don’t like to shoot blindly. When we talk to our customers we use our 60 years of combined experience to help you prepare for your project and give you the best and cost effective results you could wish for.

The image(s) you choose or use can be the reason your advertising campaign succeeds or fails. Therefore you want to make sure you get it right on the first attempt and at the right price. That’s our job.

To give you food for thought we created this book. We added some case studies on some of the things we’ve shot to let you see what’s possible in a variety of genres. We hope you enjoy the images but more importantly use them to imagine yourself, your company or your products in their place. Once you’ve had a look give us a call to discuss how cost effective our professional photography can be for you.

photography c

an be one of the most powerful aspects of a marketing campaign. It can be the deciding factor in what draws your audience in.

Not everyone who has a camera knows how to take a compelling photograph. Photography isn’t rocket science, but it takes a highly-skilled, artistic and qualified professional to compose a subject, light it perfectly and make even the most nervous person look relaxed and natural whilst retaining the initial brief to achieve the end goal.

At Phoenix PDP that’s what we do.

contents

Bespoke or Stock?

Product

People

Fashion

Architectural

Interiors

Lifestyle

Landscape

Photojournalism

Cars & Boats

Food

Case Study

It seems obvious, but many businesses will sacrifice having their products or brands feature in advertising images and use a stock images, or worse try to PhotoShop their product into stock images! If you really want to build a brand presence around your advertising, your brand or product has to be represented in the image.

The only way to represent your brand or product with any realism is to commission photography instead of using stock images. One of the main problems with stock images is that you are one of hundreds if not thousands of people that have bought that same

Team Ranstad: a personal approach

image. That image may get edited and modified to try and suit a purpose, but the underlying “feel� is the same.

When you commission photography with Phoenix PDP you are getting images that are specific to you and your company. We will not sell those images to other people thus you have truly unique images to represent your business, your product and your brand personality.

Consistency is also a huge advantage when you commission photography. Most photo shoots will be organised to allow several images to be taken

in the same sitting. This translates into finished images that will have a consistent look and style.

The resulting marketing communication or campaign will be consistent, recognisable and have the impact which will lead onto an increase in brand awareness and hopefully consideration.

Anyone who has spent hours delving the depths of stock photography sites looking for just the right image, angle, colour way, orientation etc. will tell you commissioning a lifestyle product shoot would’ve been a better use of their time. Ultimately you are at the mercy of the selection available and the eye of a photographer that was looking at the composition

in a general way and not with your brand/product in mind.

You can’t tell a stock image what your brief is and you can’t then ask them to move things around a little, or change this product out for another one.

When you commission photography with Phoenix PDP you can control every element of the image to ensure the end result is EXACTLY what you are looking for.

products Investing in professional product photography is the fastest and most cost effective way to increase brand or product credibility. Whether you are running a large international advertising campaign or a couple of simple advertisements, utilising professional photography is virtually guaranteed to increase your conversion offline and online.

At Phoenix PDP that’s what we do.

products Our multi-use images can be used online on websites and the very same images can also be used for catalogue and print work. We’ve spent years developing our techniques, working to a creative brief or just being let loose to excel our customers expectations . Our images are not only clean and beautiful; they are also affordable and efficient.

At Phoenix PDP that’s what we do.

products

peopl

le

peopl

le

architectural

interiors

lifestyle

lands

scape

photojou

urnalism

car

rs & boats

food

Elite

Trailers and Floats have supplied high class Horse floats to numerous top Horse Racing Trainers throughout the South Island. Keith and Debbie know their floats, they know the racing industry. Their clients are happy with the product they purchase and the service they receive. Many a big race winner has travelled to the races in an Elite Float.

Business is good, but Keith and Debbie were never confident that their photos portrayed their Horse Floats to the level they deserved.

Says Keith “We spend a lot of time making our floats the very best possible and presentation is crucial to us, however the photos we were using to illustrate our floats were amateur”. “ Thank goodness Graeme and Andy took charge....

They took one of our Deluxe floats, provided a beautiful rural setting; with professional lighting, high quality photographic equipment and skill they turned our Horse Float from a Deluxe Model to a “Super Model. The images are truly stunning”.

In Racing winners are often separated by a photo finish, the images Graeme and Andy provided made us clear cut winners. If you want to be a winner I would not hesitate to recommend engaging a true professional .

We are so pleased with the images Graeme and Andy provided of our horse floats we have engaged them to photograph our complete Trailer range as well.

Elite Trailers have supplied floats for umpteen Melbourne Cup winners and they are highly respected leaders in their field – equine engineering, but when it comes to producing winning images? Maybe not so much. Images supplied by Phoenix PDP sent horse float sales through the roof and we couldn’t be happier.

Keith Gordon Elite Trailers & Floats Ltd

r

am

u ate

e

g a im

W

e like the fact that Phoenix’s approach every project; large or small with enthusiasm and genuine interest.

Phoenix PDP offer us solutions and ideas that are innovative, technologically advanced and based on years of experience.

Smith & Boston fashion photo-shoots take place in Phoenix PDP’s accessible, large photographic studio.

We have room for vehicles, props, hair/makeup artists and racks of clothes.

During a photo-shoot we can instantly see a realtime review of the photos and use the playback to direct and style our fashion shoots.

When a photo-shoot is finished we have automatic access to digital copy in various sizes and resolution options.

Having access to each of our images in a variety of sizes and resolutions is essential for our online marketing and media advertising.

For Smith & Boston we make use all of these mediums for various marketing campaigns and trade shows.

We continue to work with Phoenix PDP because they are reliable, constantly concerned with updating their skills and equipment and are a genuinely fun company to work with.

Olive Hill & Ngaio Bell Directors

r

u ate

2 am

e

g ima

3 A

mixture of locational and studio based photography, multiple elements blended together to create the desired effect. Dryline wanted to push their brand into multiple markets and needed to have a set of images which showcased their product ranges. Previously they had used a mixture of mobile phone and enthusiastic camera friendly friends. Producing the product range for them has upped their marketing strategy and strengthening the brand awareness.

4 B

“

eing professional is the most critical strength in the real estate industry. The team at Phoenix managed to make us feel at ease in front of the camera, especially seeing as a couple of us haven’t done many photo shoots before. With keeping it light hearted and fun, meant the photos came across a lot more natural and captured our personalities.

They knew what would work and what wouldn’t and explained clearly what they needed to achieve. The hole in the jeans helped with the laughter” Rebecca Toone

3

5

Festive foods had been using a local studio for their imagery but had found it cost prohibitive to produce brochures and advertising. Our solution was to photograph at their manufacturing plant and create the technical standard of image needed to promote the cabinets. We didn’t stop there eventually producing the corporate brochure.

phoenix photography

design

print

photography

design

print

phoenix contact us 03 343 6258 • info@phoenixpdp.co.nz • www.phoenixpdp.co.nz