Symposiumites

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Customer Experience South Africa (CXSA) is a professional association and governing body created to represent Customer Experience professionals in South Africa

The CXSA professional body provides legitimacy for the profession of Customer Experience in South Africa, as well as support for all levels of people intent on improving the experience of the customer CXSA represents a diverse member base of qualified and accredited Customer Experience professionals, corporates focused on improving Customer Experience (CX), suppliers to the customer experience industry, academic professionals, and students

Connect

A platform to connect like minded individuals and organizations to actively engage with industry peers, subject matter experts, service providers and mentors

Learn

A place to facilitate knowledge sharing, innovation, industry best practices, tools and resources that will equip and enable practitioners Build An industry body that drives awareness and ongoing development of experience management as a business practice

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33 TABLE THEIMPORTANCEOF BEINGACCREDITATED BYSTEVETOWERS

TOPCXSOFTWARE IN2024

37 AI’SINFLUENCEONTHE BANKINGINDUSTRY

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OPINIONPIECEBY ALOYSIUSPETERSEN

40 TWHYATTENDCXEVENTS

43 RNEYOF DDESIGNED ONSPTYLTDIN

Thank You

On behalf of Optimized Designed Operation Pty Ltd, we would like to extend our heartfelt thanks to all the contributors who made the December edition of Symposiumites a resounding success.

Your contribution, expertise, dedication, and hard work have truly elevated the quality of this publication

Your commitment to excellence has helped bring this edition to life, and we are deeply grateful for your continued collaboration

HaideeAdonis

We look forward to working with you all in future editions

Welookforwardtoworkingwithyouallinfutureeditions

Warmregards,

OptimizedDesignedOperationsTeam

DebiPotgieter SteveTowers LeoneCroukamp LaurenWilbrink

ASPECIAL THANK YOU

LETTER EDITOR'S

OnceagainthankyouforreadingSympsiumitesandsupporting theCustomerServiceSymposiumbrandduring2024

Thiseditionisfocusedonmanypertinenttopics.Ithelpsus understandtheimportantroleCXplaysinourday-to-day communicationwithmanybrandsaswellaspersonalservices.

2024hasbeenahardyearinSouthAfricaourEconomyhas beenshaky,wehadourNationalElections,andBusinesshashad topivotandbecomecreativetoensurerevenuegrowth, however,ourSportingCodeshavecarriedtheflagandensured thatSouthAfricaisseenontheWorldstageasamajorplayer, let’snotforgetTYLAwhohasbecomeSouthAfrica’sfirstMajor MusicSuperstar,sowehavelotstobeexcitedabout

2025promisestobeayearofgrowth,prosperity,andinmy opinionEconomicgrowthunlikeanythingwehaveseenbefore. WiththisbeingsaidwehopethatCXtakessomemajorleapsin assistingbusinessesandgovernmentinensuringthatour differentsectorsofbusinesshasthepossibilityandappropriate platformstogrowensuringthatSouthAfricabecomeaforce GloballynotjustasCXprofessionalsbutasaGlobalCorporate playerbyvirtueofshowcasingourresilienceaswellas innovationincreatingnewexcitingwaysandstrategiesto impactourEconomybyenforcingCXbestpracticesacrossthe board

TheSymposiumitesonlinemagazine’saimistobeatoolforall executiveslookingtobetterthemselvesaswellastheir organizations.Ihopeyouenjoythemagazineandhopethat somearticlesopensomenewandexcitingthoughtsonhowto continuethegrowthofCX&CSatyourorganisationensuring yourcustomersbecomeyourunofficialambassadors.

MERRYCHRISTMAStoallandaprosperousNewYear–TillNext time

THE CORE OF WHO WE ARE

At Old Mutual Insure, we take pride in our tradition of service, quality, and a comprehensive range of non-life insurance products tailored to meet personal, commercial, and corporate needs. With over 179 years of experience, we are one of South Africa’s oldest non-life insurers

Our purpose is to protect mutually positive futures every day Through our multi-channel distribution networks and partnerships, we provide policies that cover property damage, personal accidents, agriculture, engineering, liability, marine, motor accidents, health, travel, credit protection, and trade credit risks

Join us and pursue your dreams and ambitions with confidence, knowing that caring for what matters most to you is our top priority

Contact your broker today or visit ominsure.co.za for more information.

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TOPFIVE CXTRENDSINSA

Customer experience can make or break a company, yet so many brands struggle to provide meaningful interactions -althoughit'snotforlackoftrying.

Organizationscontinueto increasetheirCXtechnology spending,asleadersknowhow CXaffectsthebottomline. Customersandcontactcenter managersagreethat interactionsinfluence customerloyalty,andhow consumersperceivethebrand directlyaffectsthecompany's revenue.

Themoderncustomer experiencelandscapeis challenging.Customersare becomingincreasingly impatient,quicktoswitchto competitorsoverminorissues sometimesevenresortingto yelling,swearing,orhanging uponcustomerservice agents

Customersaredrivenby emotions,andcompaniesare drivenbyprofit CXteamscan closethisgapbypersonalizing experiencesandimproving customerinteractions.

AmeliabyTForgeisanadvancedAI-drivendigitalassistantdesignedtorevolutionize customerinteractionsbydeliveringpersonalized,efficient,andintelligentsupportacross variousindustries.

Ourmulti-channelcontactcentreplatformenablesinstantanswersandseamlesscustomer experiencesacrossvoice,chat,email,SMS,WhatsApp,andsocialmedia,cateringtothegrowing demandforinstantanswers

SpamSenseisasolutionthatenhancescustomerexperiencebyprovidingcallcontext, increasinganswerratios,reducingclientattempts,anddisplayingcustomizednamesas callreasons

RouteSenseofferscost-effective,high-performingservicesusingmachinelearning algorithms,presentingmultipleoutboundCLIs,prioritisinghighASRCLIs,andensuringload balancingtoprotectbusinessesfromnetworkfailures.

ContactSenseoffersaccurate,reliabledataoncontactparties,eliminatingwastedtime andwastedtimebyeliminatingbaddataandimprovinganswerratios.

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COLLECTINGANDANALYZING CUSTOMERDATAFORBETTER INSIGHTS

Collectingandanalyzing customerdataforbetter insightsCXteamscan understandwhatcustomers expectandneedfromtheir organizationwithcustomerdata andanalytics Customerservice leadersnotedthisasatop priorityinGartner's"Top CustomerServiceTrends, Priorities,andPredictionsfor 2023"report

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CONTINUED INVESTMENT IN CUSTOMER LOYALTY

Toensurecustomersreturn, organizationsarerelyingon customerloyaltyprograms. Theseprogramscanbenefit customersasmuchas organizations,andmany customersexpectloyalty programstohelpthemweather aneconomiccrisisbykeeping productsorservicesaffordable.

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USINGAITOADDRESS STAFFINGSHORTAGES

Contactcenterssufferfromhigh attrition--orchurn--rates, meaningphonelinesandchat centersareoftenunderstaffed Additionally,duringafragile economy,customerservice leadersmightnothavethebudget toincreasestaffing Asaresult, customersmightendupwaiting longerthannormalforroutine inquiries,suchascheckingorder statusesortroubleshootingissues

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HYPER-PERSONALIZATIONFOR MEANINGFULEXPERIENCES

Customersincreasinglywant personalizedexperiences,andthey wantthemtobemeaningful.H yper-personalizationusesrealtimecustomerdata,predictive analytics,AIandautomationto anticipatethenextbestactionor offertoputinfrontofacustomer.It marketstocustomersas individuals--notsegments--and integratesmultipletouchpointsso thecustomergetsanexperience tailoredtohowtheyshop.

INCREASINGPROTECTIONSFOR PERSONALINFORMATION

Aspersonalizationmovestothe nextlevel,sodomeasuresto protectconsumerprivacy The impendingdeathofthethird-party cookie,coupledwiththefactthat consumersworryaboutthesafety oftheironlinedata,means organizationsmusttakemeasures toprotectpersonalinformation-andnotjustsensitivedata,as regulationsrequire.Forthemodern customerexperience,organizations mustincreasinglyadoptsafeguards forcustomerdata,suchas encryptionandmalwareorantivirus protections.Businessescan'tafford tolosecustomersafteradata breach.

First Customer Experience Index Benchmark Ever.

THE PURPOSE

As the Head of the Industry Chair in Customer Experience at UP - Prof Adré Schreuder developed a new definitive model for measuring customer TM experience. The new CE Index will contribute to a more refined understanding of quality, expectations, perceptions, customer value, and the emotional dimensions of customer experience, resulting in a modern and that will be used as an industry benchmark and scientifically valid measurement model national index of customer experience.

To ensure absolute credibility and quality governance, the Chair of CX at UP selected CX EXCHANGE (Pty) Ltd as the preferred for the execution of the national survey for and to publish detailed reports of industry benchmark surveys under the trade TM name CE Index

FIRST IN KIND BENCHMARK

It is the first of its kind type of measurement in South Africa Measuring Customer Experience (end-to-end) – other surveys only look at customer service, satisfaction etc

RELIABLE MODEL

The model provides empirical evidence that has been proven to be highly reliable The POC phase included over 8000 F2F interviews that was included in the statistical analysis

CREDIBLE & SUSTAINABLE

Creditability & sustainability achieved through the independent relationship between the University of Pretoria, the Chair of Customer Experience and CX Exchange

ROI

The outcome of the survey can provide our customers with a Return of Customer Experience Investment (ROXI) and an Experienced Based Growth Index (EBGI)

Pretoria, Gauteng, South Africa

WHATISA CUSTOMER SERVICEJOURNEY

Acustomerservicejourneyistheseriesof interactionsacustomerhaswitha company,frominitialcontactthroughto purchase,retention,andbeyond Itincludes allthetouchpointswhereacustomer interactswithabrand,suchascustomer service,loyaltyprograms,emails,social media,andmore

Thecustomerjourneyismadeupofseveral stages,including:awareness,consideration, decision,adoption,andadvocacy.

Whilethehigh-levelstagesare thesame,thestagesforeach customermaynotfallinthe sameorder.Acustomer'sactions, motivations,questions,andpain pointswilldifferateachstage andateachtouchpoint Companiesaimtoprovide positiveexperiencesthatleave customerssatisfied,increasetheir loyalty,anddriverepeat purchases.Understandingthe customerjourneycanbenefit marketing,sales,customer support,andproduct developmentteams.

Customerserviceistheassistanceand adviceprovidedbyacompanythrough phone,onlinechat,mail,ande-mailto thosewhobuyoruseitsproductsor services.

HOWTOIMPLEMENT ACUSTOMER SERVICEJOURNEY

Createpersonas Mapthejourney

Identify touchpoints Analyzepain pointsand opportunities. Gatherdata Identifygoalsand objectives

Createan inbound customerjourney

Eachindustryrequiresdifferentlevelsofcustomerservice,buttowards theend,theideaofawell-performedserviceisthatofincreasing revenues.

Theperceptionofsuccessofthecustomerserviceinteractionsis dependentonemployees"whocanadjustthemselvestothe personalityofthecustomer".

Customerserviceisoftenpracticedinawaythatreflectsthestrategies andvaluesofafirm.Goodqualitycustomerserviceisusuallymeasured throughcustomerretention.

BeyondEmpathyTheKeytoLasting Loyalty

Inmycareer,I'velearnedthattruecustomer loyaltygoesbeyondempathy.While empathyisessential,itisjustthestarting point.Compassion transforming understandingintomeaningfulaction is whatbuildstrustandfosterssustained loyalty

Adefiningmomentinmycareeroccurred duringtheglobalfinancialcrisis,whenmany familieswereatriskoflosingtheirhomes In collaborationwithafinancialservicesteam, werealisedthatempathyalonewasn’t enoughtosupportthesefamilies.By designingcustomisedpaymentplansand voluntaryassistedsaleoptions,wehelped customersretaintheirhomes,buildinglongtermtrustevenintoughcircumstances.This taughtmethatcompassionbridgesthegap betweenconnectionandaction,turning empathyintoadrivingforceforgrowth

TheLimitsofSympathyand EmpathyinCX

Manyorganisationsmistakenlybelievethat sympathyorempathyaloneisenoughin customerexperience(CX) However,both havelimitations:

Sympathy:"Ifeelsorryforyou"offers emotionalacknowledgmentbutlacks practicalsolutions.

Empathy:"Iunderstandyoursituation" recognisesthechallengebutdoesn’t provideactionablerelief.

ImagineaSouthAfricanfamilystrugglingto keepupwithloanpayments.Asympathetic responsemightexpressregret,whilean empatheticapproachmightencourage prioritisingpaymentsbutoffernorealhelp Bothresponsesleavethecustomer burdened,erodingtrust.

Compassion: TheMissingLinkinCXExcellence

Compassiondeepensempathybyturning understandingintotangiblehelp. Compassionsays,“Iseeyourstruggle,and here’showI’llassistyou.”Thisapproach buildstrust,offeringbothpracticaland emotionalsupport,whichisthefoundation ofgenuineCXexcellence

Apersonalexamplehighlightsthepowerof compassionateCX AfamilyinCapeTown wasonthebrinkoflosingtheirrentedhome. Aftertheirloanapplicationwasrejected multipletimes,Iworkedwiththemtoexplore everypossibility,eventuallysecuringahome loanafteradvocatingforthem.Monthslater, visitingtheirhome,Isawfirsthandthejoyof afamilywhosestabilityhadbeenrestored Thismomentreaffirmedmybeliefinthe transformativepowerofcompassionateCX.

Airbnb’sResponsetotheUkraine Crisis

ImagineaSouthAfricanfamilystrugglingto keepupwithloanpayments Asympathetic responsemightexpressregret,whilean empatheticapproachmightencourage prioritisingpaymentsbutoffernorealhelp. Bothresponsesleavethecustomerburdened, erodingtrust.Airbnb.org’sinitiativetoprovide freehousingfor100,000refugeesduringthe Ukrainecrisisisanotherexampleof compassioninaction Thiseffortnotonly providedvitalsupportbutalsoenhanced Airbnb’sbrandperception,withsurveys showingmorefavourableviewsfrom consumers.InQ42022,Airbnbreporteda17% netincomemargin,demonstratinghow compassioncandriveprofitability.

Hyundai’sJobLossProtection Program

DuringtheCOVID-19pandemic,Hyundai introduceditsAssuranceJobLossProtection Program,givingcustomerstheoptionto returnvehiclesordeferpaymentsiftheylost theirjobs.Launchedinthemidstofaglobal crisis,whenconsumerspendingwasatan all-timelow,thisinitiativewasapowerful demonstrationofhowcompassioncanlead torealbusinesssuccess

Byaddressingcustomers’immediateneedswithgenuinesupport,Hyundainotonlyhelped easefinancialstrainbutalsofosteredlastingloyalty.TheprogramcontributedtoHyundai’s abilitytooutperformindustrytrends,showinghowcompassioninactioncandrive profitability,eveninthemostchallengingtimes.

EmbeddingCompassionintoBusinessOperations

Leadersmayworrythatcompassionslowsprocesses,butAI,predictiveanalytics,and automationtoolscanproactivelyidentifycustomersinneed,providingtimely, personalisedsupportwithoutcompromisingefficiency

BuildingaCultureofCompassion

Sustainablecompassionrequiresaculturalshift.Leadersmustmodelcompassionate behaviourandempoweremployeestomakedecisionsthatprioritisecustomercare.

Zappos,forexample,empowersemployeestosendhandwrittenthankyounotesto

tostrengthencustomerrelationships

PracticalStrategiesforCompassionateCX

ActiveListening:Understandunderlyingemotions andunmetneeds.

EmployeeEmpowerment:Equipemployeeswith thetoolstomakecompassionatedecisions

Personalisation:Usedatainsightstooffertailored solutions

TheBusinessCaseforCompassion

Compassiondrivescustomerloyalty,employee engagement,andbranddifferentiation.Research showsthatcompanieswithhighNetPromoterScores (NPS)growfasterthantheircompetitors, demonstratingthatcompassionfuelssustainable growth.

EveryInteractionCounts

CompassionateCXdoesn’talwaysrequiregrand gestures smallactslikeflexiblepaymentoptionscan makeabigimpact.

ThePathForward:Compassionasa CompetitiveAdvantage

CompassionateCXiscrucialforbuildinglasting relationshipsanddrivingloyalty Inaworldwhere customersseekalignmentwiththeirvalues, companiesthatleadwithcompassionwillattract advocatesandfosterpositiveword-of-mouth.

Willyoucommittomaking everyinteractioncountand buildingamore compassionateworld?

DebiPotgieter,CCXP,isthe founderandLead ConsultantofXMwize Solutions,aconsultingfirm dedicatedtotransforming customerexperiences throughinnovativeCX strategies

Withoverthreedecadesof expertise,Debibelieves thatCOMPASSIONisthe drivingforcebehind meaningfulconnections, customerloyalty,and sustainablebusiness growth.

THEIMPACTOFAION CUSTOMERSERVICE

INSA

Theintegrationof ArtificialIntelligence (AI)intocustomer experience(CX)has beenagame-changer formanybusinesses worldwide.

TheuseofAI-poweredsolutions,suchasCAI (CommunicationAI),poweredbyColigoGroup’sOmniChannel,CRMCentralCommunication’sPlatforminCX hasbecomeincreasinglypopularinSouthAfrica,with companiesseekinginnovativewaystoimprovetheir customerserviceanddrivebusinessgrowth.

TheadoptionofAIinCXcanhelpcompanies personalisecustomerinteractions,provideefficient customerservice,anddelivercustomisedproduct recommendations.

Moreover,AIcananalysevastamountsofcustomer data,enablingcompaniestogainvaluableinsightsinto customerbehaviourandpreferences,allowingthemto offerpersonalisedandrelevantproductsandservices

AIINTHERETAILINDUSTRY GLOBAL&DATA PROTECTION

InSouthAfrica,weare somewhatbehindthe curvewhenitcomesto theuseofAIinretail,but wearealreadyseeinghow AIisturningpurchasing fromalinearprocess,in whichthemaininfluencers aretheconsumer's immediatecircleand environment,toamuch moredynamicone,in whichaccurate recommendationschange thegame.

AIhaspotentialto addresstheseissuesand maketheprogression fromrecommendationto purchasemuchmore certain.Powerful recommendationsare obviouslyoneelement, butAIcanalsohelpto identifytheindividual's preferredshoppingstyle: Isheorsheabrowser whowantstokeepon looking,orisitallabout therapid,one-clicktype ofcheckout?

Retailersneedtofind waysofgetting consumerstoconsentto supplyingtheirdata,and thekeymightbeframing therightincentives there'snodoubtthatthe useofAIinretailisa potentiallygoodthingfor consumersbecauseit willprovidethemwith wider,intelligently selectedchoices.

Theonlinepurchase processisnotoriously porous,withanaverage cartabandonmentrate justbelow70%.The reasonsforthishigh figureincludeanonerous registrationprocess (24%),lengthydelivery time(19%)and complicatedcheckout procedures(18%).

Thewholepointhereis thattherearemany differentwaysof shoppingandAIcanhelp giveaparticular customertheexperience heorsheenjoys,allto drivedowntherateof cartabandonment.

There is still lots of work to be done, but the general trajectory is fairly clear.

Forretailers,andcompaniesgenerally, ofcourse,thebenefitsareveryclear. Theadvantageoftargetingmarketing andsalesefforts,andquantifyingtheir effectiveness,isobviousandshould ultimatelyleadtoincreasedsalesand areducedsalescost.

THEIMPORTANCEOFDATAPROTECTION

Onecomplexissuestalling progress,andit'sonethat regulatorsareveryfocusedon,is dataprivacy.Retailersneedto findwaysofgettingconsumersto consenttosupplyingtheirdata, andthekeymightbeframingthe rightincentives there'snodoubt thattheuseofAIinretailisa potentiallygoodthingfor consumersbecauseitwillprovide themwithwider,intelligently selectedchoices.

ContactCentreSmart

presents

Asacallcentre,BPOorcustomerservice professionalyouwanttodo'morewith less'

Handlemorecustomerswithlesscost Boostproductivity&decreaseattrition Deliverfasterservicewithhigherquality

Butincontactcentres,theresomany movingpartsyouoftendon'tknowwhereto begin.

ShouldIstartwithmyprocesses,peopleor tech? WhataboutAI?

Ifthisisyou,you’renotalone.

Improveyourcontactcentre performance,forgood!

Inthisworkshopyouwill: Learnthefundamentalsofcontactcentre management Gainvaluableinsightsonhowtodomorewithless Securethebudgetyouneedtobuildbettercontact centres.

Youwillleavewithablueprintforoptimising operationalperformanceandenhancingservice delivery,whichyoucanstartimplementing immediately,inyourorganisation.

That’swhywecreated‘OptimisationMade Simple’!

THE IMPORTANCE OF BEING CX ACCREDITED

TheimportanceofbeingAccredited inCXCustomerExperience(CX) accreditationisagoldstandard. Italsorepresentsbestpractices, continuousimprovement,and understandingofthecustomer.

Accreditedexpertshavetheexpertise togeneratecustomersatisfaction, brandloyaltyandenterprisesuccess.

Inanincreasinglycompetitiveindustry,CXaccreditationdistinguishesyouby demonstratingyourfocusoncreatingexceptionalcustomerexperiences. Yourmostunhappycustomersareyourgreatest

Being Accredited in Customer Experience (CX) also offers professional advancement and entrepreneurship. It indicates know-how and dedication to excellence, which makes you an asset. Accreditation also givesyoutheabilitytoimprovecustomersatisfactionandloyalty,increase revenue and grow your business. CX certification differentiates you in an ever-growing marketplace and sets your company up for long-term success.

Engagedemployeesaremore focused,productive,andcommitted totheirtasks.

Theyaremorelikelytogoaboveand beyondtoprovideexcellentcustomer service,whichcanimprovecustomer satisfaction

Engagedemployeesaremore likelytostaywiththecompany, whichcanreduceturnover.

Engagedemployeesaremore alignedwithcompanygoals,which canleadtoimprovedoverall performance

Createaworkplaceculturewhere employeesfeelvalued, supported,andmotivated Engagementisdifferentfrom satisfaction.Asatisfiedemployee ishappytoshowuptowork,while anengagedemployeeisalso activelylookingforwaysto improvethecompany.

TheFutureofCustomerExperience: TrendstoWatchforin2025

Steve Towers, CPPC® ACXC® CXMan

Customer Experience & Business Transformation Leader | Driving Growth Through Innovation. I help you deliver Triple Crown benefits, Revenue Growth, Cost Reduction and Service Uplift Simultaneously

As we look ahead to 2025, the customer experience (CX) landscape is evolving at lightning speed. At BP Group, we're not just keeping up with the trends but setting them. Here's what you need to know:

1. Hyper-Personalization: Customers expect experiences tailored just for them. Using advanced data analytics, businesses will offer personalized interactions that resonate on a deeper level. Our ACX program empowers professionals to harness these insights, ensuring your brand stands out.

2. AI-Driven Engagement: Artificial Intelligence is no longer a futuristic concept. By 2025,AIwillbeintegraltodeliveringseamlessCX.Thetoolsarehere,fromchatbots to predictive analytics, and our Certified Journey Management (CJM) Professional coursesaredesignedtohelpyoumasterthem.

3 SustainabilityasaPriority:Consumersincreasinglydemandthatbrandsprioritize sustainability.Integratingeco-friendlypracticesintoCXstrategiesisn'tjustgoodfor theplanet it'ssmartbusiness.OurtrainingprogramsinLondonandDubaicover howtoinnovatesustainably.

4.OmnichannelConsistency:Customersexpectaunifiedexperienceacrossall touchpoints,whetheronlineorin-person.Consistencyiskey.OurCEMMethod® ensuresthatyourprocessesarealignedtodeliverthispromise.

5.EmotionalConnection:Customersseekemotionalbondswithbrandsbeyond transactions.OurACXMastercoursedelvesintocustomercategorizationand strategicmatrices,teachingyouhowtofostertheseconnectionseffectively.

AtBPGroup,ourmissionistoequipyouwiththeskillstoadaptandthriveinthis dynamicenvironment.Withover145,000professionalstrainedin140+countries,our programsareproventodrive30-60%efficiencygainswithin30days.

JoinusinLondonthisJanuaryorDubaiinFebruaryforourACXsessions,andbepart ofatransformativejourney.Let'sshapethefutureofCXtogether.

London:https://experienceprofessional.com/london-acxm-invite

Dubai:https://experienceprofessional.com/dubai-acxm-invite

Here'stoinspiringchangeanddeliveringexcellence,onecustomerexperienceata time.

My SAICE, Our SAICE Campaign - President’s Feature: Celebrating Leadership and Commitment to the Civil Engineering Profession

The My SAICE, Our SAICE Marketing Campaign - President’s Feature, commenced from 7th to 31st October 2024, spotlighting the journeys of five influential leaders who have shaped the civil engineering profession through their service as SAICE presidents This feature highlighted the value of professional membership, leadership, and continued engagement with SAICE across different career stages The feature includes insights from four past SAICE presidents Fana Marutla (2020), Dr Chris Herold (2016), Errol Kerst (2018), Allyson Lawless (2000) as well as the current president, Andrew Clothier

EXPERT INSIGHTS WITH ANDREW CLOTHIER (CURRENT SAICE PRESIDENT)

The campaign kicked off with a video featuring current and outgoing SAICE President, Andrew Clothier, who shared his personal journey with SAICE and offered expert insights into the institution’s role in shaping the profession Clothier underscored the importance of professional development and SAICE’s commitment to upholding engineering standards With his tenure ending at the end of November 2024, his insights have been invaluable

ENGAGING ENGINEERS

ACROSS REGIONS WITH ERROL KERST (2018 SAICE PRESIDENT)

Errol Kerst, 2018 SAICE President, took centre stage in the fourth feature, encouraging engineers to stay involved with SAICE even if they are not based in urban centres Kerst, who has been with SAICE since he was 17 and is now 71, shared his extensive journey, highlighting the institution’s consistent role in his professional life

About SAICE

STRATEGIC LEADERSHIP WITH FANA MARUTLA (2020 SAICE PRESIDENT)

The second video in the series featured Fana Marutla, 2020 SAICE President. Marutla focused on effective business leadership and the importance of strategic partnerships. He emphasized that organizations such as SAICE are pivotal in driving professional growth and building long-term partnerships that strengthen the industry.

SKILLS DEVELOPMENT AND GENDER

LEADERSHIP WITH Dr. ALLYSON LAWLESS (2000 SAICE PRESIDENT)

The final video showcased Dr. Allyson Lawless, the first female president of SAICE and the 2000 SAICE President Lawless reflects on her trailblazing journey within the institution and speaks passionately about the importance of skills development for engineers She calls on both young and seasoned professionals to continue supporting SAICE’s efforts in advancing the civil engineering profession

A CALL TO ACTION FROM DR. CHRIS HEROLD (2016 SAICE PRESIDENT)

In the third video, Dr. Chris Herold urged civil engineers to join SAICE and take up the baton to keep the profession relevant and dynamic. Reflecting on his time as 2016 President, Herold called on the younger generation to actively participate in SAICE to continue the legacy of great engineering leadership Through this campaign, SAICE aims to inspire engineers at all levels to engage actively in their professional community, reinforcing the idea that the institution is not only a cornerstone for career development but also a platform for leadership, innovation, and strategic collaboration The President’s Feature series serves as a reminder of the lasting impact that SAICE presidents have had in guiding the profession, and it encourages civil engineers to participate in this journey of growth and transformation

Be sure to follow our YouTube channel to learn more about SAICE and keep in touch with all the upcoming initiatives

A link below to all our president’s feature videos: https://youtube com/playlist?lis t=PL7v 6rIgEoy5mfWSFN1Pfv1ap1ay0A0V&si=CxcNxLhYifw1ZnTD

The South African Institution of Civil Engineering (SAICE) is a learned society and voluntary organisation that acts as a catalyst for innovation and good practice in the development of the civil engineering profession SAICE has a membership base of more than 15000 Civil Engineering professionals, and is involved in the development of policies, standards, structures and systems that impact infrastructure at national and international levels.

Media Contact:

Samantha Thomas | Pulse Communications sam@pulsecommunications.co.za

SAICE Contact:

Nthabeleng Lentsoane | Head of PR & Marketing nthabeleng@saice org za

TOPCXSOFTWARE IN2024

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QUESTIONPROCX

QuestionProCXoffersrobust customerexperience managementsolutions, includingsurveys,feedback collection,andanalytics tools.Itenablesbusinesses tocollectcustomerfeedback andinsightsintocustomer sentiment,preferences,and satisfactionlevels,facilitating informeddecision-making andrefinementofcustomer experiencestrategies

FRESHDESK

Freshdeskisacloud-based helpdesksoftwarethat enablesbusinessesto managecustomerinquiries, supporttickets,andservice requestsfromacentralized platform.Itoffersticketing, knowledgebase management,and automationtostreamline customersupportprocesses

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QUALTRICS

Renownedforitspowerful customerexperience managementplatform, Qualtricsempowers organizationstocapture, analyze,andactoncustomer feedbackacrossvarious touchpoints Itprovides advancedsurveycapabilities, sentimentanalysis,and predictiveanalyticstodrive continuousimprovementin customerexperiences.

BIRDEYE

Birdeyeprovidesreputation managementandcustomer experiencesolutionsthat helpbusinessesmonitor onlinereviews,collect feedback,andenhance brandperception Its platformenables organizationstoengage withcustomers,manage theironlinereputation,and drivecustomeradvocacy.

ZENDESK

Zendeskisaleading customerservicesoftware suitethatoffersomnichannel support,ticketingsystems, andself-serviceoptions.It helpsbusinessesstreamline customerinteractions, resolveinquiriesefficiently, anddeliverpersonalized supportexperiencesacross email,chat,phone,andsocial mediachannels

OPINION ALOYSIUSPETERSEN

HOWCXCANINFLUENCE MUNICIPALITIES

LocalgovernmentinSouthAfricais nolongerexclusivelyafunctionof nationalorprovincialgovernment;it isnowregardedasasphererather thanatierofgovernment.Section152 oftheConstitutionofSouthAfrica, 1996stipulatestheobjectivesofthe localsphereofgovernment,among whichisensuringtheprovisionof servicestocommunitiesina sustainablemanner.

Poororlackofservicedeliverybylocalauthoritieshasreceivedmuchmediaattentionoflate. Monitoringcustomerfocusedservicedeliverycouldthereforebeacriticallyimportantmeansto effectqualityservicedeliveryinlocalgovernment.

AcustomerCentricapproachwithacustomerfocusedqualityservicedeliverymaypotentially enhancelocalgovernmentauthoritiescapabilitiesanddragmunicipalitiesoutofthepoorservice deliveryrutthathascometorendersomemunicipalauthoritiesineffectiveandinefficientand hencedysfunctional.

IfSouthAfricanMunicipalitiesre-lookor useacustomercentricapproachthen someinterestingstrideswillbemade fromaefficiencyandcustomer experienceperspectivewhichwillhavea directimpactonincreasedrevenuesat theMunicipalities

CitingSouthAfricancustomer-focused qualityservicedeliverytoolsand initiatives,thearticleinterrogatesthe efficacyofsuchinitiativesand perspectivesformonitoringcustomerfocusedqualityservicedeliveryinthe localsphereofgovernment

AIinFinancialServicesThereare alsoarangeofimprovementsin thewaycommunications, customersupport,recruitingand assetmanagementtakeplace throughoutfinancialsector.Today, forexample,stockinvestingand financeisallabouttechnicalskills anddivineluck.Yetinthefuture, withtheaidofsentimentanalysis, crowd-sourceddataand algorithms,wewillbeableto handlemoneyinamuchdifferent way

HowArtificialIntelligenceis changingthebankingsector-A casestudyoftopfourCommercial IndianBanks”studiestheareasin whichMachineIntelligenceisbeing launchedinthebanksand applicationsofAIinprincipal commercialbanksinIndia.

What artificial intelligence can do and can’t do right now” discusses the implications of AI on business.The automation age, how business is evolving because of robotics and machine learning. AI work requires cautiously picking A and B and providing the essential information to help the AI figure out the A→B relationship. Selecting A and B creatively has already revolutionized numerous industries. It is ready to revolutionize many more.

WHYAIINBANKINGINDUSTRY?

Enormouschallengesinthebankingsector. Thrustforaprocess-drivenoperation. Initiateself-serviceinthebranches. Customerdesiretodeliverdifferentpersonalizedsolutions. Buildfunctionalefficiencies.

Escalatingtheproductivityofemployees. Tosupportfocusonproductivityandefficiency. Visualizationtoextendhumanfunctionwiththeuseofrobotics tools.

Tominimizethechancesoffraudandscam. Manageanimmensevolumeofdataatrecordspeedandgain valuableinsights.

Tocarryouteffectivedecision-making

WHYATTEND CXEVENTS

Customerexperience(CX)professionalsand executivesshouldattendCXeventstolearn fromindustryleaders,gainaccesstothelatest toolsandstrategies,andbuildtheir professionalnetworks

5ReasonstoAttendCXEvents suchastheCustomerService Symposium

LearnfromindustryleadersCXeventsprovide opportunitiestolearnfromindustryleaders whoareshapingthefutureofCX.

AccessthelatesttoolsandstrategiesCX eventsofferaccesstothelatesttools,trends, andstrategiestoimprovecustomer experiences.

BuildprofessionalnetworksCXeventsallow businessestoexpandtheirprofessional networksandbuildrelationshipswithindustry leaders,influencers,andpotentialclients

Positionyourselfasaforward-thinkingleader ByparticipatinginCXevents,youcanposition yourselfasaforward-thinkingleaderinCX FosterinnovationCXeventscanhelpfoster innovationandbuildindustry-leading customerexperiencepractices.

COMMENTSFROMPASTATTENDEES

"Anincredibleexperience!Thespeakerswere knowledgeableandprovidedactionableinsights thatIcanimmediatelyapplytoimproveour customerservicestrategy."

"Iwalkedawaywithsomanygreatideas!The sessionswereinformativeandengaging,andthe networkingopportunitieswereinvaluable."

"Thissymposiumexceededmyexpectations.I lovedhowitcoveredboththefundamentalsand thelatestinnovationsincustomerservice."

"Fantasticevent!Thespeakersweretop-notchand offeredreal-worldsolutionstorealchallenges.I feelmoreconfidentintacklingourCXissuesnow."

"Suchaninspiringevent!Icameawaywitha wealthofknowledgeandpracticaltipsthatIcan sharewithmyteam.Highlyrecommend!"

"ThebestcustomerserviceeventI'veattended.It strucktheperfectbalancebetweenlearningabout industrytrendsandprovidingactionable strategies."

"I’msogladIattended!Theeventwasboth educationalandinspiring,andtheenergyfromthe speakersandattendeeswascontagious."

"TheCustomerServiceSymposiumwasagamechanger IlearnedsomuchaboutthefutureofCX andhowtoimplementinnovativeideasinourown organization."

"Afantasticlearningexperience!Thesessionswere interactive,andthespeakerswereexpertsintheir fields.Ileftfeelingenergizedandequippedwith newtoolsforsuccess"

"Anexceptionaleventthatprovidedbothstrategic insightsandpracticaladvice.Ileftwithfreshideas thatwillmakearealdifferenceinhowweserveour customers."

ELEVATINGCUSTOMERSERVICE:THEJOURNEYOFOPTIMIZEDDESIGNED OPERATIONSPTYLTDIN2024

Aswenavigatethecomplexitiesof2024,it’sclearthatthebusinesslandscapeisevolvingrapidly, andthechallengesofpreviousyearshavepushedorganizationstorethinktheirstrategies.Atthe forefrontofthistransformationisOptimizedDesignedOperationsPTYLtd,acompany passionatelydedicatedtoenhancingcustomerserviceknowledgeacrossdiverseplatforms BasedinthevibrantcityofCapeTown,ourmissiontoempowerindividualsandorganizations fosteringacustomer-centriceconomy—remainsunwavering.

MissionStatement:

Ourmissionistoempowerindividualsandorganizationsbyprovidinginnovativeandengaging platformsforlearning,networking,andcollaboration Westrivetocreateopportunitiesthatdrive professionalexcellenceandfostermeaningfulconnections.Wearecommittedtobuildinga customer-centricSouthAfricaneconomy,wherecustomerneedsandexperiencesareatthe forefrontofbusinesspractices,fosteringsustainablegrowthandinnovationwithinthe community.

Despitethechallengesposedbyaturbulentbusiness environment,2024hasbeenarobustyearforODO (OptimizedDesignedOperations),markedbysignificant projectsdesignedtoupliftthecustomerservice community

HeldintheheartofCapeTown,ourflagshipCustomer ServiceSymposiumbroughttogetherindustryleaders, professionals,andenthusiastsforanimmersive experience.Participantsengagedinthought-provoking discussionsandworkshopsaimedatredefiningcustomer serviceexcellence

Recognizingtheneedforaccessibilityandinclusivity,wecarriedthatmomentumintoa virtualsymposiuminAugust ThisnewformatallowedparticipantsfromallcornersofSouth Africa andbeyond toexchangeideasandstrategiesforimprovingcustomerservice.

PodcastsandWebinars

Throughouttheyear,welaunchedfour insightfulpodcastsandhostedtwoengaging webinars,providingaplatformforindustry expertstosharetrends,personalstories,and bestpractices.Thesesessionshaveproven invaluableforthoselookingtoenhancetheir professionalskillsandstayaheadinthe competitivelandscape

SymposiumitesMagazine:

Fosteringconnectionsiscrucialtothe growthofourcommunity.Ournetworking dinner,incollaborationwithQuestionPro, createdanenvironmentwhere professionalscouldshareexperiences, challenges,andsuccessesinanintimate setting

Wesuccessfullypublishedthreeissuesofourdedicatedmagazine,Symposiummites, offeringinsights,articles,andresourcesthatempowerourreaderstoenhancetheir professionalknowledgeandskills

LookingAhead:UpcomingInitiatives

Asweleanintothelatterhalfof2024,weareenthusiasticaboutupcominginitiativesthat aimtofurthersupportandenrichthecustomerservicecommunity:

CustomerServiceSymposiuminJohannesburg:ScheduledtotakeplaceinMarch,this eventattheGardenVenueinRandburgwillserveasanotherremarkableopportunityfor networkingandlearning.

CustomerServiceSymposiuminCapeTown:Currentlyintheplanningstages,ourCape Townsymposiumpromisestobuildonthesuccessofpreviouseventsandfostereven moreconnections.

ExpandedOfferings:Wearethrilledtoannounceourambitionsfor12plannedpodcasts, sixwebinars,andfoure-magazines,alltailoredtomeettheevolvingneedsofcustomer experienceprofessionals

CoreOfferings

AtOptimizedDesignedOperations,weofferasuiteofplatformsdesignedtoelevate customerserviceexcellence:

In-PersonSymposiums:Curatedeventsthatconnectthoughtleadersandprofessionals forimmersivelearningexperiences

Webinars:Interactiveonlinediscussionsthateducateandengageparticipantson relevantindustrytopics.

Podcasts:Insightfulaudiocontentfeaturingexpertdiscussions,trends,andpersonal storiespromotingprofessionalgrowth.

DedicatedMagazine:Apublicationfilledwithvaluableinsights,articles,andresources thatenhanceprofessionalskillsandknowledge

SubscriptionsandMembershipPackages:Tailoredaccesstoexclusivecontent, resources,andnetworkingopportunities.

JoinUsinBuildingaCustomerCentricAfrica!

AtOptimizedDesignedOperationsPTYLtd,webelievethatmeaningfulconnectionsdrivenot onlyprofessionalgrowthbutalsocontributetobuildingamoresustainable,customercentriceconomy.Aswemoveforwardthrough2024,weinviteyoutojoinusonthisjourney. Let’scollaborate,learn,andcreateimpactfulexperiencesthatplacethecustomeratthe heartofbusinesspractices

Together,wecanshapethefutureofcustomerserviceinSouthAfricaandinspirechange thattranscendsindustries.

Staytunedforexcitingupdatesonourupcomingprojectsandinitiatives.Here'sto continuouslearning,networking,andsharedsuccess!

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