Twitter Bursts Suit TV Discussions Social Media Commentary about TV Programs % of respondents, July 2011 Source: TVGuide.com
TVGuide found that social media users are 69%
68%
more likely to talk about their favorite shows on Twitter and Facebook before and after
62%
the show airs rather than during the show. 47%
47%
On Twitter, 62% said they engage before the show airs, 69% after, and 47% during. On Facebook, only 47% engage before the 24%
show airs (24% less than Twitter users), 68% after, and 24% during (almost 50% less).
Twitter users
Before the show
Facebook users
During the show
After the show
The Social Media Data Stacks
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