Scotch and Soda Exclusive Print

Scotch No Soda Private Label Product Development Print Development Prof. Don Levy Phillip Koch January 28th, 2019

Retailer and Objective

Scotch & Soda is a multinational Dutch fashion retail company that specializes in premium and upmarket men’s and women’s clothing. Operating 6 seperate lines in 205 stores over the globe, this Amsterdam line is expanding rapidly, being sold in 8000 retailers worldwide.

Known for being ‘worldly-cool,’ they incorporate stand-out prints and patterns in each collection. Adorned with classic styles and prints, Scotch & Soda appeal to the celebrity, as well as the public, with their unique street style that carries class on the runway.

This Spring & Summer 2020 Collection “Scotch No Soda” is an appeal to the streetwear gentleman. Colors based off of classic cocktail drinks and scotch itself, this drop collection is made for the refined street-gentleman.

Customer Profile

Name: Chris Henley Age: 27 Location: Brooklyn Occupation: Photographer Annual Income: $75,000 VALS Profile: Experiencer, Achiever Personality Traits: goal-oriented, hardworking, professional, spontaneous, sociable, trendy Bio: A talented, hardworking photographer, Chris travels the world working for fashionadvertising firms. Wanting to stay comfortable and stylish while working, Chris keeps an eye on affordable, modern, and timeless styles.

Mood and Inspiration

Pantone Color Story

Fabric Board

1.5mm Neoprene

Cashmere Cotton Flannel

Kaufmen Essex Linen

Organic Cotton Twill

Telio Organic Cotton Jersey Knit

Pattern Design

Product Flats

“Drink UP!” Neoprene Bomber $300.00 USD

“Party Pants” Cotton Twill Chino $210.00 USD

“Scotch” Linen Button Down $125.00 USD

“On the Rocks” Cotton Twill Chino Shorts $100.00 USD

“Hot Toddy Tee” Organic Cotton T-Shirt $75.00 USD

“The Relaxer” Cashmere Pullover $175.00 USD

Fin & Fin

Sources

Ads: Ads of the World Photos: Scotch & Soda

Textiles: Fabric.com Color: Pantone Flats: WGSN Professor: Don Levy Creative Director: Phillip Koch Print Designer: Phillip Koch